December Network Newsletter Volume 4

the

NET WORK op Tgent Awards A BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY NEWSLETTER DECEMBER 2019 VOL. 4

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oliday hoto H Pontest Cinners!

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New Awards For 2020 ! p.7

CONTENT volume 4

02 03 04 05 WELCOME!

Christy’s note and quote of the month

CONTEST

Holiday Photo Contest Winners

06

Featuring the November 2019 Top Agents and Teams

08

WELCOME TO THE TEAM!

REAL ESTATE REVIEW SUCCESS STORY & NEW AWARDS FOR 2020

EVENTS & ACTIVITIES

09

10

11

New Team Members

HEAR FROM YOUR PEERS!

Success Story

12

INSTAGRAM POST & STORY ENTRIES

1

07

TOPS IN THE CO.

CORE SERVICES CORNER

Tips from our Partners

13

HELPFUL TIPS

MOS Meeting Highlights and Safety Tips

Company Calendar and Anniversaries

MARKETING

Monthly Marketing Update

14

HUMOR & SOCIAL MEDIA

BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY NEWSLETTER

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note from christy Life Through the Eyes of a Child.

This time of year is magical for me.

It always takes me back to fun childhood memories of waiting for Christmas Day to arrive to see whether or not Santa agreed that I had been good that year. These days our daughter Cate gets instant feedback beginning the day after Thanksgiving leading up to Christmas…the feedback comes in the form of Elfie, our Elf on the Shelf who reports back to Santa every night with updates on Cate’s behavior. It is great, but it’s also a lot of work to come up with the crazy pranks that Elfie likes to play.

The picture below was taken last Thursday morning.

By Friday morning she had driven the corvette into the “tree” and made a real mess in the family room!

We all had a good laugh!

I love being a parent. And I have to say that being a parent to a young child later in life has also reminded me just how much fun it is to be silly, to color outside of the lines and to try things that I haven’t tried before or haven’t done in a long time. Things like doing cartwheels, painting rocks and placing them around the beach for others to find, and learning to play the guitar with my sidekick, Cate.

Life is short so take a moment and reflect on the things that make you happy, then find time to incorporate them into your life if you aren’t already. I am so grateful that I have a career I adore and that I work with people I love and admire.

Qofuote the

WELCOME

month

Live a balanced life learn some and think some and draw some and paint some and sing and dance and play and work everyday some.

Robert Fulghum

FOREVER AGENT FOREVER BRAND annual awards

Berkshire Hathaway HomeServices Florida Network Realty Invites you

Tuesday, February 11, 2020 UNF University Center 12000 Alumni Drive Jacksonville, FL 32224 Red CaRpet & BReakfast event

Come dRessed

at at

8:30am 9:00am

to ImpRess

Hosted By Your Supporting Cast

Happy Holidays!

Much Love,

President and CEO

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ANNOUNCEMENTS

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ADVOCATE

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k c a b w o r h T Funniest mories Me lo c u N e i b b e D . ffice corp o

Sweetest Moment Richa Jeetah ponte vedra office

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ANNOUNCEMENTS

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Jessica Allard beaches office

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Wendy Patton

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ANNOUNCEMENTS

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CELEBRATE

TOPS IN THE COMPANY TOP AGENTS IN THE COMPANY - NOV. 2019 TOP LISTER

STEFANIE BERSTEIN

TOP TRANSACTIONS

JUSTIN PETRUCCI

st. augustine/murabella st. augustine/murabella

TOP SALES

GENNI JETT san marco

TOP PRODUCER

ELIZABETH HUDGINS ponte vedra

TOP TEAMS IN THE COMPANY - NOV. 2019 TOP LISTERS

TOP TRANSACTIONS

avondale

avondale

ALDRIDGE STRAYER TEAM TOP SALES

ALDRIDGE STRAYER TEAM avondale

ALDRIDGE STRAYER TEAM TOP PRODUCERS

MARSHALL ZAYAS TEAM

st. augustine/murabella

TOP OFFICE AWARD WINNERS - NOV. 2019 AVONDALE ORTEGA

SAN MARCO SAN JOSE

listings: CAMILO RAMIREZ

listings: JULIA FATTAHI LY sales: LISA NGUYEN

sales: GENNI JETT

MANDARIN ST. JOHNS

listings: CHARLIE HILLYER

transactions: LISA LY

transactions: CHARLIE

top TRACY producer: THOMPSON

top ALLISON producer: STEILBERG

top producer: PATTI NAMEY

HILLYER

BEACHES/ICW SOUTHSIDE

FLEMING ISLAND ORANGE PARK

listings: KATHY PETERS

listings: SARAH ROTHSTEIN

sales: BEVERLY HECHT transactions: BEVERLY

HECHT

top producer: WES MOCK

listings: TINA WEBSTER

sales: CHRISTELA AMONKOU

transactions: GENNI JETT

NGUYEN

PONTE VEDRA NOCATEE

sales: SARAH ROTHSTEIN transactions: SARAH

ROTHSTEIN

sales: DEB PETTRY transactions: PRISCILLA

JOHNSON top ELIZABETH producer: HUDGINS

ST. AUGUSTINE MURABELLA

listings: STEFANIE BERNSTEIN sales: JUSTIN PETRUCCI transactions: JUSTIN

PETRUCCI top KATHY COLETTI top MARSHALL producer: producer: ZAYAS TEAM

Congratulations Team!

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W

E M O C L E

!

M A E T OT THE

• • • • • • • • • •

ANNOUNCEMENTS

ALICE LEATHERMAN AV DIANA HOOTEN MN TONY RUTKOWSKI BE MICHELLE MANCUSO BE ROLA DELAMIELLEURE PV ASHLEIGH CLAPPER BE LISA MITCHELL SA LISA SHARRIT SM AUSTIN HOWARD PV KATIE WENDELL PV

Cheers to Teambuilder!

Stir the eggnog, lift the toddy and register a New Agent by January 13 and you could toast the New Year with

$250 IN TINY BUBBLES MUST BE PRESENT ON JANUARY 14 TO WIN. A member of the franchise system of BHH Affiliates, LLC. Equal Housing Opportunity.

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OURCULTURE

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COLLABORATE

Real Estate Review Success Story Mike Berry, JD Beaches Office So, I am becoming a believer in Real Estate Reviews. I called a past client and followed Larry Kendall's script...."I have a Real Estate Review that I have prepared (past tense) for your home..." I received an invitation to come by the house. I sat down with my customer and went through the Real Estate Review (6 or 8 minutes) and my client had a few questions. I asked a couple of FORD questions; she told me that she loved her home and had no particular plans to move anytime soon. But she did have a rental home across town that she wanted to sell and that her family wanted to buy a second home in their current subdivision for her adult daughter. So...one visit and I am prepping for a listing and a purchase. Not a bad return for 20 minutes building the Real Estate Review, $4 to print in color, 1 file folder and a 45 minute visit to the house.

PS: I have 5 in my briefcase that I will be delivering to customers next week. :) CLICK HERE TO SEE AN EXAMPLE OF MIKE’S REAL ESTATE REVIEW!

NEW AWARDS FOR 2020!

Each year we evaluate our award categories and as mentioned at the last Companywide Business Meeting, there will be two changes for 2020 (awarded in 2021): We are replacing the Marathon, Just Do 3 award with TWO chances to win… and yes, you can win both for double the money!

HERE’S HOW IT WILL WORK:

NETWORK 9: This award recognizes Realtors who achieve 9 pieces of business per quarter and includes opened sales and new listings*. A prize of $1,000 will be awarded at the 2021 Annual Awards Meeting!

ONE TO WON: This award recognizes Realtors who achieve 1 new listing* each and every month of

the year. A prize of $1,000 will be awarded at the 2021 Annual Awards Meeting! *Caveat: re-lists do not count in either award category.

The Network 9 may sound a lot like Just Do 3, but because the business is spread over a quarter versus each month it smooths the effects of seasonality, making it more achievable.

The second award category that is changing is the Top Producer Party. We have not adjusted the qualification since 2012 when we reinstated this award despite the market’s enormous acceleration.

For 2020 (awarded in 2021) the qualification will move from $4mm to $5mm to receive the coveted party invitation.

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EVENTS & ACTIVITIES DESCRIPTIONS & DETAILS ON THE EVENTS LISTED HERE CAN BE FOUND ON AE

DECEMBER 2ND MONDAY

DECEMBER 10TH TUESDAY

DECEMBER 19TH THURSDAY

DECEMBER 27TH FRIDAY

INC - Listing Power 1st Step

Deb - Beaches 1-on-1 Training

Holiday Office Parties Corporate St. Augustine/Murabella

On-Boarding Deb - Corporate

Deb - Murabella 1-on-1 Training

DECEMBER 30TH MONDAY

DECEMBER 3RD TUESDAY

Deb - St. Augustine 1-on-1 Training DECEMBER 4TH WEDNESDAY

INC - Listing Power 2nd Step Deb - Ponte Vedra 1-on-1 Training DECEMBER 5TH THURSDAY

INC - Contract to Close Holiday Office Parties: Avondale/San Marco Mandarin Fleming Island Deb - Beaches 1-on-1 Training DECEMBER 6TH FRIDAY

On-Boarding Deb - Corporate

DECEMBER 11TH WEDNESDAY

Deb - Mandarin 1-on-1 Training DECEMBER 12TH THURSDAY

Holiday Office Parties: Beaches Ponte Vedra Deb - Ponte Vedra 1-on-1 Training

On-Boarding Deb - Corporate DECEMBER 18TH WEDNESDAY

Deb - Ponte Vedra 1-on-1 Training

On-Boarding Deb - Corporate Happy Hanukkah!

DECEMBER 31ST FRIDAY

DECEMBER 23RD MONDAY

Deb - San Marco 1-on-1 Training

Deb - Fleming 1-on-1 Training

DECEMBER 13TH FRIDAY

Deb - Avondale 1-on-1 Training

DECEMBER 20TH FRIDAY

JANUARY 1ST WEDNESDAY

DECEMBER 24TH TUESDAY

Deb - Ponte Vedra 1-on-1 Training Merry Christmas!

DECEMBER 26TH THURSDAY

Deb - Beaches 1-on-1 Training

DECEMBER - ANNIVERSARIES TEAM MEMBER Devon Witt

OFFICE Ponte Vedra

# YEARS 5

Josh Cohen

Avondale

15 8

ANNOUNCEMENTS

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success story “The Ninja routine and AutoFlow keeps you top of mind with your clients, they see you as a person and trusted advisor. The consistency of the routine helps me maintain my focus. It has helped me renew and build stronger relationships with clients, friends, and relatives. Through note writing, phone calls, and AutoFlow, I have been able to stay at the forefront of their minds as a trusted real estate advisor. Some of my listings were a direct result of AutoFlow and note writing.�

Roxane Felder Fleming Island

Ninja & AutoFlow = Strong Results

We looked at our results and we can clearly say that Ninja paired with AutoFlow is a successful marketing plan for your business.

Agents who attended Ninja and participate in AutoFlow sold 10 or more homes in 2018 than those who did not.

Further, those same agents sold an average of $5 million more in volume!

If you want to elevate your 2020 results, the proven and cost effective solution is Ninja and AutoFlow.

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TO DO 5NOTCLOSING PROCESS

CORE SERVICE CORNERS

Things

During the

1. change your marital status: How you hold title is affected by your marital status. Be sure to make both your lender and the title company aware of any changes in your marital status so that documents can be prepared correctly.

2. change jobs: A job change may result in your loan being denied, particularly if you are taking a lowerpaying position or moving into a different field. Don’t think you’re safe because you’ve received approval earlier in the process.

3. switch banks or move your money: After the lender has verified your funds at one or more institutions, the money should remain there until closing.

4. pay off existing accounts unless your lender requests it: If your Loan Officer advises you to pay off certain bills in order to qualify for the loan, follow that advice. Otherwise, leave your accounts as they are until your closing.

5.make any large purchases: A lender may check your credit or re-verify funds at the last minute, so avoid purchases that could impact your loan approval.

Florida Network PROPERTY MANAGEMENT

Make the most of your condo opportunities! Effective October 15th, FHA adjusted their rules to allow for more condos to be approved. They made changes to allow for higher rental concentration (up to 50%), more allowable commercial space (up to 35%), and longer approvals once they sign off (now up to 3 years!). They are also allowing for individual unit reviews to allow more flexibility to approve on a per unit basis and not the entire project. These changes are anticipated to add an additional 20,000 – 60,000 condo unit approvals for your buyers! Don’t shy away from FHA!

PROPERTY MANAGEMENT LAW

Application Process with FNPM: We provide a very thorough application process when someone is interested in renting one of our properties.

Prospective tenants must make three times the monthly rent in income and prove it by showing us their last three pay stubs. If they are moving to the area with a new position, they also have to provide us their offer letter. We run a criminal background check and a credit check. Their credit score needs to be 600 or above. If they meet all these requirements we move on to ordering the lease.

Relocation encourages you to keep outgoing

referrals top-of-mind and enjoy the “easy” money that they provide to you. For example, when you receive an inquiry from someone outside of Northeast Florida about your listing, just ask them if they would like to interview a prequalified experienced agent to get their current home sold.

Or when you’re talking with a FSBO seller, ask them if they are leaving the area and if so, would they like an area information packet about their new city and a referral to a prequalified experienced agent to assist with their homefinding needs there. Outgoing referrals are that simple, and can earn you thousands of dollars for a few minutes of work.

Contact Kathy Stepulaitis in Relocation for any outgoing referral needs and questions.

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MARKETING UPDATES

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Creative Services

MONTHLY MARKETING UPDATE

December 2019

Congratulations, Bill Irwin, on winning a $50 Gift Card to Al’s Pizza!

Thank you everyone who participated in our first Instagram Contest! We will randomly select a new winner every Tuesday, until February 11.

Instagram posts are permanent posts that will appear on your profile grid and news feed. Instagram stories automatically disappear after 24 hours and won’t appear on your profile or news feed.

Instagram Post and Story Ideas • • • • • • • • • • •

Open Houses New listings Under Contract New Construction Progress Closings Quotes/Inspiration Listing Photos Testimonials Market Statistics or Market Information Open Houses Closings

• Northeast Florida Events • Client Appreciation Events • Business Meetings • Companywide Business Meetings • Business Planning • Real Estate Information • Local Restaurants and Local Stores

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December AutoFlow Lineup

Kevin M. Waugaman

Managing Broker 904.123.4567 Kevin.Waugaman@FloridaNetworkRealty.com KWaugaman.FloridaNetworkRealty.com

• Postcard

REALTOR® 904.000.000

FULL BATH ON

82%

MAIN LEVEL

LAUNDRY ROOM

FOLD

90% ENERGY STAR APPLIANCES AND WINDOWS

86%

81%

GARAGE STORAGE

CEILING FAN

81%

MORE INSULATION

Happy Holidays!

Arriving mid-December

• National Newsletter Arriving late-December

FREE

*with the purchase of two drinks

The Loop is one of northeast florida’s original fast casual restaurants.

Whether it is a classic pizza, unique salad or a mouthwatering burger paired with their famous hand-dipped shakes, The Loop Pizza Grill offers something for everyone! And for a limited time, you are invited to enjoy one free entree with the purchase of one entree and two drinks.

90%

HARDWOOD FLOORS ON MAIN LEVEL

While the overall economy has shown signs of sluggishness, a New York Fed report is optimistic about new home trends and strength in the overall housing market

THAN REQUIRED

BY CODE

Department. A good portion of that has been in the multifamily sector, which includes apartments.

Reserve Bank of New York. Consumer spending is

“A still-strong labor market and low mortgage

softening and wage growth is “moderate,” but the

housing,” the report notes.

80%

The report did note the shortage of homes for sale as one major hurdle that could limit continued

gradual improvement,” according to the report.

FOLD

“Favorable labor market conditions and a

starts and permits have rebounded. New

substantial decline in mortgage interest rates

home sales gained 7.1 percent in August

REAL ES

continue to act as positive forces,” the report

month-over-month and are 18 percent higher

Compliments of: notes. “Inadequate inventories in affordable price

than a year earlier. Existing-home sales saw a 1.2

80%

WALK-IN PANTRY

ranges continue to be a drag on sales and fuel

Kevin M. Waugaman

percent increase.

Managing Broker Homebuilding has also seen some increases,

Insider

home-price increases.”

Source: “U.S. Economy in a Snapshot,” Federal Reserve Bank of 904.123.4567 New York (October 2019) and “Federal Reserve Report Cities Kevin.Waugaman@FloridaNetworkRealty.com ‘Rebounded’ Housing Market,” HousingWire (Oct. 15, 2019) KWaugaman.FloridaNetworkRealty.com MAILING ADDRESS

surging 12.3 percent to reach the highest level

*Percentage of buyers who desire each feature. Source: National Association of Home Builders

Thank you for helping Dreams Come True raise over $320,000! This September, our nine Berkshire Hathaway HomeServices Florida Network Realty offices contributed over $22,760 for the Dreams Come True 5k. To learn more about the mission of Dreams Come True, visit DreamsComeTrue.org.

The State

Mr. and Mrs. John Doe 1234 Address Lane Jacksonville, Florida 31234

Interested in an in-depth valuation report? Visit: Valuations.FloridaNetworkRealty.com

Dif ference

11 Home Features That Help You Sell Faster

Thinking of upgrading your home before you sell? Here are the features buyers want most.

N

FED CALLS HOUSI

While the overall economy ha optimistic about new home tr

NEW YORK – The economy shows s sluggishness – but not the housing

83%

© 2019 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation

123 Your Office Address Your City, FL 00000

FOLD

growth in the housing market.

Over the last three months, single-family housing

EXTERIOR LIGHTING

The Berkshire Hathaway HomeServices Florida Network Realty

rates could continue to provide support to

housing market has rebounded, according to the Fed.

92%

FULL BATH ON

FOLD FOLD

90% ENERGY STAR APPLIANCES AND WINDOWS

86%

81%

GARAGE STORAGE

CEILING FAN

HARDWOOD FLOORS ON MAIN LEVEL

PATIO

81%

MORE INSULATION THAN REQUIRED

BY CODE

Reserve Bank of New York. Consum

softening and wage growth is “mod

housing market has rebounded, acc Fed.

“Housing activity indicators display

80% EAT-IN KITCHEN

86% 90%

according to a report released by th

82%

MAIN LEVEL

LAUNDRY ROOM

As your trusted real estate advisor, I am grateful to have clients like you! Connect with me today!

Ashley Agent REALTOR® 000.000.0000 Cell AAgent@FloridaNetworkRealty.com AAgent.FloridaNetworkRealty.com

since June 2007, according to the U.S. Commerce

sluggishness – but not the housing market, according to a report released by the Federal

“Housing activity indicators displayed further

EAT-IN KITCHEN

PATIO

BUY ONE ENTREE GET ONE ENTREE

FED CALLS HOUSING THE ECONOMY’S BRIGHT SPOT

NEW YORK – The economy shows signs of

83%

92%

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• eCard

N AT I O N A L U P D AT E

Thinking of upgrading your home before you sell? Here are the features buyers want most.

COMPLIMENTS OF Ashley Agent

Insider

Mr. and Mrs. John Doe 1234 Address Lane Jacksonville, Florida 31234

11 Home Features That Help You Sell Faster

12 Area locations.

For more information, visit: looppizzagrill.com

Managing Broker 333 Village Main Street, Suite 670 Ponte Vedra Beach, Florida 32082 904.123.4567

The State of the Housing Market

MAILING ADDRESS

Interested in an in-depth valuation report? Visit: Valuations.FloridaNetworkRealty.com

The Loop Pizza Grill Arrived early-December

Kevin M. Waugaman

REAL ESTATE

Compliments of:

gradual improvement,” according to

Over the last three months, single-f

starts and permits have rebounded.

home sales gained 7.1 percent in Au

month-over-month and are 18 perce

than a year earlier. Existing-home sa

80%

WALK-IN PANTRY

percent increase.

Homebuilding has also seen some in

surging 12.3 percent to reach the hig

EXTERIOR LIGHTING

TO REDEEM: Cannot be combined with other discounts or coupons. Cannot be used towards gift card or alcohol purchases. Coupon must be present at time of purchase. No cash value. Photocopied or altered coupons not accepted. Valid until March 6, 2020.

A member of the franchise system of BHH Affiliates, LLC

*Percentage of buyers who desire each feature. Source: National Association of Home Builders

The Berkshire Hathaway HomeServices Florida Network Realty

Dif ference

Thank you for helping Dreams Come True raise over $320,000! This September, our nine Berkshire Hathaway HomeServices Florida Network Realty offices contributed over $22,760 for the Dreams Come True 5k. To learn more about the mission of Dreams Come True, visit DreamsComeTrue.org.

© 2019 BHH Affiliates, LLC. An independently operated subsidiary of Ho HomeServices symbol are registered service marks of HomeServices o

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For more information about AutoFlow or to join, please contact: AutoFlow@FloridaNetworkRealty.com

111

Custom marketing? Please visit: www.AgentMarketingForm.com

instagram post & story entries Thank you to everyone for tagging us in your Instagram posts and stories.

Here are a few of the most creative post we received.

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M.O.S. Meeting Minutes

MONTHLY TIPS

a few highlights from the november M.O.S. meeting:

• Updates on WAZE. Overall monthly impressions and upcoming

additional training.

• Update on Mobile-Friendly Caravan Survey for Home Tour.

• GTS Exchange Portal Instructions are in AE under Core Services >Gibraltar Title Services

Click Here to review the MOS minutes

safety tip : stay safe with social media KEEP BUSINESS SEPARATE Set up a business account on each platform and only accept requests to connect to strangers on the business account.

TAG... YOU’RE IT! When a friend posts your photo, you may be “tagged” against your will. If you don’t want clients see this picture, remove the tag. Be sure to ask friends to check first before tagging.

DON’T GIVE AWAY PASSWORDS One way that hackers manage to crack personal passwords is by searching Facebook for easy answers such as “What high school did you attend?” Keep this personal information to a minimum in order to help prevent this.

GUARD AGAINST IDENTITY THEFT These days, anyone can find all kinds of personal information about anyone else. Don’t make it easy!

For example, if you want to post your birthday, don’t include the year. (And delete any public comments that indicate your exact age.)

TWEETS/POSTS ARE FOREVER Protect your reputation. Carefully consider each item you share, and be aware that old posts, even if they’ve been deleted, may be copied or saved.

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Sources: Andrew Wooten’s REALTOR® Safety webinar Social Media and Cyber Safety(link is external); www.ftc.gov/infosecurity

social media images

Find them on www.FloridaNetworkRealty.com/SocialMediaImages

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Š 2019 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.Ž Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation.