April Network Newsletter Volume 7

THE NETWORK ISSUE #7 - APRIL 2020

BE R KS HI R E HAT HAWAY H O M E S E RV IC E S FLO R IDA N E TWO R K R E A LT Y NE WSLE TTE R

SUCCESS STORIES

05

WELCOME!

03 04

02

CONTENT TOPS IN THE CO.

WHAT'S YOUR

Christy’s note

Team Lupole/Allen, Christine Matthaei & Cynthia Ratliff-Bufford

Featuring the March 2020 Top Agents and Teams

06

07

08

STORY?

New Team Members & TeamBuilder

Company Calendar & Anniversaries

Tips from our Partners

11

CORE SERVICES CORNER

10

EVENTS & ACTIVITIES

09

WELCOME TO THE TEAM!

MARKETING

Monthly Marketing Update

HELPFUL TIPS

Safety & Tech Tips

HUMOR & SOCIAL MEDIA

Humor and Social Media

Note from Christy PL AY B O O K

e’ve all had a few crazy weeks, both personally and professionally. As we navigate this unchartered territory together, one thing is certain: within every difficulty lies great opportunity. The strength and fortitude of the human spirit never ceases to amaze me. It becomes very clear very quickly the abundance of strength we possess in times of crisis.

I am extremely proud of our team. Each of you have demonstrated great patience, great thought, great empathy and great leadership. The health and welfare of our agents, our employees, our families, our clients and the public at large remain our top priority. Over the last two weeks, it was critical to create a work environment that would not disrupt and actually make transacting business easier and more efficient. As I observed our company and other organizations response to the situation, the playbook we so needed started to come into focus. We know we will be better and stronger both personally and professionally at the end of this road.

Below is a list I’ve compiled based on these observations: CARE deeply: they say people do not care how much you know until they know how much you care. I believe care is the most important play in the playbook.

Remain CALM: in times of uncertainty and anxiousness, remaining calm is critical. It is easy to let our minds wonder or speculate during these times.

Over COMMUNICATE: we are all aware of the importance of communication in everything we do. This has never been more evident than the past 2 weeks for our company and your clients will appreciate you for it too. Call just to check in on them, for buyers and sellers be diligent with updates: they are fearful right now, post uplifting information to demonstrate that business is still happening.

COLLABORATE with the team: we may be remote but we are still connected! Post ideas to The Network that are helping you navigate your business, pose questions so that others can jump in and offer ideas and be sure to also post WINS! Inject HUMOR: people have a general need to find a bright side during these difficult times. If we can instill humor, it helps us and others get through the day.

CELEBRATE every win: ring that bell! You don’t have to be in the office to do it! I want to see all of your wins posted on The Network so that the whole team can celebrate with you. And the best part is that you lift others up when you let us celebrate you!

Expand your COMMUNITY: engage and expand your community. I committed to reaching out to at least 5 people daily simply to see how they were doing. The value and impact of expanding and engaging our respective communities during uncertain times brings our community closer.

EDUCATE yourself: use this time to educate and innovate! Isaac Newton discovered Calculus while in quarantine.

It’s a great time to read the books and articles that have been piling up or to listen to new podcasts, particularly those that stretch you and make you better at your career.

WORK OUT physically and mentally: exercise and meditation are key to reducing stress and filling your body with endorphins which give us a feeling of well-being. There are so many great free workouts that I’m seeing pop up on YouTube and loads of free meditation apps, pick one and try it for something new or go for a run or walk.

What is the one thing you would add to your PLAYBOOK? Think about it and add it to your personal list.

This phrase was shared with me and inspired me, “All of this will pass, not quickly perhaps, but it will. Let's plan on reemerging with gratitude, humility and love for humanity. We will get through this together.”

Wishing you love, health and peace, President and CEO

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WHAT'S YOUR STORY? As a team, when it became obvious that COVID-19 was not a short term situation, we knew that we had to work even harder to maintain sales and listings in the pipeline.

Otherwise, it could turn into several months without a closing in sight.

We actually had six transactions in eight days - two new listings that sold within 24 hours, both with multiple offers - so buyers are TEAM LUPOLE/ALLEN watching inventory to purchase! Both of these realtors® beaches office buyers are cash. One of our listings that had been on the market for 87 days also received a cash offer - we advised the sellers to accept the offer, even though it was just a few thousand dollars short of what they ideally wanted to sell for. We sat down and did the math, showing accepting the offer or holding onto it for possibly several more months and what those costs would be. It was in their favor to sell, and they were anxious to move onto a new home that would meet their current needs, so we contracted their new residence and negotiated some on the price on that one! The other two buyers included a first time home buyer in the upper $400’s, who reached out to Shannon and asked, "should we hold off until COVID-19 is over?" Shannon said "let's go look - interest rates are great.” They went under contract the first day with a home that had just come on the market! Our other buyer was a move-up, as we had contracted their current residence. Scott took this couple to look at several homes, and they also contracted on one that had just hit the market!

So we are just trying to be positive with our customers through these unusual times and keep them informed of the out of the ordinary procedures we are dealing with, but making it clear that we are still able to help them buy or sell their home!

Debbie Lupole

-3-

Through this uncertainty, I have had people ask me what I think. I tell them my crystal ball is broken, but I would keep your home on the market because we have never had so many people working from/being at home and looking online for homes in Florida. I have had two of my listings go under contract this week, one was sight unseen, and I sold two homes to two different couples that were supposed to get married last weekend. The one couple called me on my listing. I showed it to them and they put an offer in way too low. They thanked me for my time, then kind of dismissed me.

I decided that I would text them and ask for their business.

They are millennials so I felt the text was the best way to CHRISTINE MATTHAEI communicate to them why I was the best candidate to help them. They texted me the next day to say they would love to sales associate work with me. The following day they went under contract st. augustine office with a beautiful home. I have been fortunate that I have been really busy during this crazy time, but communication is key! Answer the phone when clients call and talk to them. Call your buyers and sellers, it is the Ninja thing to do check on them, it is an easy conversation. They want to hear your voice, everyone is confused and uncertain, but assure them this economic downturn is not from a housing crisis. I make sure they hear my confidence in my voice.

All the best,

Christine Matthaei I just watched the second training video for the Let's talk CRM. What a game changer for me! It is worth more than the 2 minutes required to watch! Awesome video!

I've also started paying attention to email tracking, looking at how many people are opening the emails I send. The numbers were amazing! In one week I sent 330 emails & 46% were opened. How crazy is that? Over 170 emails opened by my database in 1 week!

I’m still working hard on my CRM, better ways to utilize it, and updating information for each client in my database. I cannot believe how much I have underused it. Covid-19 has become a serious game changer for me in how I run my business-not just connecting to clients-but how I utilize the tools the company offers me.

Cyndy

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CYNTHIA RATLIFF-BUFFORD

realtorÂŽ

fleming office

TOPS IN THE COMPANY TOP AGENTS IN THE COMPANY - MARCH 2020

top lister

top transactions

st. augustine/murabella

Stefanie Bernstein st. augustine/murabella

top sales

top producer

st. augustine/murabella

avondale

Stefanie Bernstein

TOP TEAMS IN THE COMPANY - MARCH 2020

top lister

top transactions

st. augustine/murabella

avondale

top sales

top producer

st. augustine/murabella

avondale

Rigdon and Combs Aldridge + Strayer Rigdon and Combs Aldridge + Strayer

Stefanie Bernstein Elizabeth O'Steen

TOP OFFICE AWARD WINNERS - MARCH. 2020 SAN MARCO/SAN JOSE Anita Vining listings: Genni Jett sales: Genni Jett transactions: Genni Jett top producer: MANDARIN/ST. JOHNS Charlie Hillyer listings: Shonda Campanaro sales: Shonda Campanaro transactions: Shonda Campanaro top producer: BEACHES/ICW/SOUTHSIDE Lee Elmore listings: Beverly Hecht sales: Beverly Hecht transactions: Jennifer Sexton top producer: ST. AUGUSTINE/MURABELLA Stefanie Bernstein listings: Stefanie Bernstein sales: Stefanie Bernstein transactions: Stefanie Bernstein top producer:

AVONDALE/ORTEGA Julia Fattahi listings: Julia Fattahi sales: Julia Fattahi transactions: Elizabeth O'Steen top producer: PONTE VEDRA/NOCATEE Priscilla Johnson listings: Priscilla Johnson sales: Priscilla Johnson transactions: Carolyn McLean top producer: FLEMING ISLAND/ORANGE PARK Kay Lyerly listings: Kathy Coletti sales: Kathy Coletti transactions: Sarah Rothstein top producer:

TEAM! -5-

TO THE TEAM JOHN PETERSON • st. augustine JEREMIE PURDY • st. augustine MIKE PLUHACEK • ponte vedra SOO LIM GILVARRY • ponte vedra DYLAN BLANCO • beaches

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CINDY CATOE • fleming CATHERINE MATIC • beaches KIMBERLY FARRELL • fleming PAULA HARTLEY • fleming DANA COTTON • st. augustine

EVENTS and ACTIVITIES

DESCRIPTIONS & DETAILS ON THE EVENTS LISTED HERE CAN BE FOUND ON AE

-APRIL-

MONDAY 13TH

TUESDAY 14TH

INC-Tools & Technology

-MAY-

WEDNESDAY 15TH THURSDAY 16TH

INC-Business Building Activities

MONDAY 20TH

TUESDAY 21ST

INC-Buyer Consultation & Process

INC-Income Producing Activities

WEDNESDAY 22ND THURSDAY 23RD

INC-Seller Consultation 1

MONDAY 27TH

TUESDAY 28TH

INC-Seller Consultation 2

TUESDAY 5TH In Office Meeting Caravan Building Activities WK1 FNR 60 Day Success Plan Coaching Overview

WEDNESDAY 6TH

INC-Business Planning

FRIDAY 17TH

FRIDAY 24TH

INC-Market Evaluation

WEDNESDAY 29TH THURSDAY 30TH

MONDAY 4TH

INC-Purchase & Sale Agreement

INC-Contract to Close

Orientation

THURSDAY 7TH

MONDAY 11TH

TUESDAY 12TH

INC-Vital Focus

INC-Tools & Technology

In Office Meeting Caravan Building Activities WK2 FNR 60 Day Success Plan Open Houses

MARCH-ANNIVERSARIES

TEAM MEMBER

OFFICE

# YEARS

HEIDI ZAWACKI

PONTE VEDRA

5

LINDA BENSON

FLEMING ISLAND

10

PATTI BASARAB

FNPM

10

DONNA HODGES

MANDARIN

15

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CORE SERVICES NEWS F N P M * PROS PERIT Y H O ME MO R TGAGE , L LC * G T S * R E F E R R A L

Bloom

help your business

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• We leverage in-house appraisers instead of appraisal management companies. This helps to ensure better service and results and gives us proof_0-1-.jpg preferred (2625×3375) access to the top appraisers in the region. proof_0-1-.jpg (2625×3375)

BUDDING BUCKS!

• We’re local, but virtual at the same time. No matter the market or client preference, we can handle the needs of you and your clients.

MUST BE PRESENT TO WIN!

CONTEST RUNS FROM MARCH 17TH TO MAY 18TH. PRIZE AWARDED ON MAY 19TH.TO PLACE AN OUTGOING REFERRAL, PLEASE CONTACT KATHY IN RELOCATION AT KATHY@FLORIDANETWORKREALTY.COM.

Reach out to your Mortgage Consultant today and find out how our products and processes can save you and your clients time and money, relieving a lot of stress in the lending process.

EACH QUALIFIED OUTGOING REFERRAL GIVES YOU AN ENTRY INTO THE DRAWING! *QUALIFIED REFERRALS MUST HAVE CLIENT PERMISSION TO REFER AND INCLUDE COMPLETE CONTACT INFORMATION.

WHO PAYS FOR REPAIRS? THE OWNER OR TENANT?

Many types of documents need to be signed in a real estate transaction. A number of factors are driving the real estate industry to transition from traditional paper and wet-ink signings to electronic signatures on digital proof_0-1-.jpg (2625×3375) paperless documents. This is known as a digital closing or more commonly called eClosing.

CLICK HERE TO VIEW MORE

Per the terms of our lease agreement, the tenant is responsible for each repair $150 or less and 100% of the repair if it is the tenants or their guests’ fault. We explain to our tenants that if a light bulb burns out, they will need to purchase the light bulb and replace it themselves. If the tenant calls about the garbage disposal not working and the plumber says it is because the tenant put turkey skin down the disposal (true story), the tenant will pay for the full amount of the repair and new garbage disposal. Major appliances are the owner's responsibility.

PROPERTY MANAGEMENT LAW -8-

Creative Services

MONTHLY MARKETING UPDATE

April 2020

OUR DIGITAL STRATEGY

From virtual Companywide Business Meetings to Digital Mastery courses, we have joined together to learn new technology to continue to provide the best service for our clients. Thank you all for your hard work, dedication, and creativity as we go through these unprecedented times together.

Below are some of the creative ways we are conducting business!

APRIL & MAY AUTOFLOW LINEUP Company Postcard

eCard

New Construction Arriving Mid-April

Business Practices Arriving Late-April

Company Postcard

We Salute All Mothers Arriving May

Top 5 Reasons Why You Should Use a REALTOR® for New Construction

1

3

Decisions, Decisions!

Your REALTOR® can help you make decisions on how to navigate options and maximize your budget.

Builders have representation, why shouldn’t you?

You should have someone there to represent your best interests.

Not all Builders & communities are equal.

2

A REALTOR® can help you find the best home builder and protect you from over-building in that market area.

Holiday Arriving Late-May

We Salute All Mothers and Mother Figures!

5

Go to bat for you.

Your REALTOR® can advocate and negotiate on your behalf, leveraging every dollar you spend.

4

Reading the fine print.

Every builder has their own purchase agreement and process, don’t be caught off guard. Your REALTOR® can guide you every step of the way.

Builders have representation, shouldn’t you?

Here is what I can do for your new home purchase: • Find the right neighborhood and builder based on your objectives – there are hundreds of communities out there.

• Expertly negotiate the best price and terms for you – this ensures you get the most for your money.

• Help you navigate the process from contract to closing – making sure you are confident with your decisions along the way.

eCards

Hats off to you!

Being a Mother has never been easy, but today’s constantly changing climate has made your role even more challenging. My hat is off to you! Happy Mother’s Day to all Mothers and Mother Figures!

123 Your Office Address Your City, FL 00000

123 Your Office Address Your City, FL 00000

I am grateful to have clients like you!

Connect with me today.

I am grateful to have clients like you!

Connect with me today.

Your FOREVER Agent. Your FOREVER Brand.

Ashley Agent

Your FOREVER Agent. Your FOREVER Brand.

REALTOR® 904-000-0000 Ashley.Agent@FloridaNetworkRealty.com AAgent.FloridaNetworkRealty.com

Ashley Agent REALTOR 904-000-0000 Ashley.Agent@FloridaNetworkRealty.com AAgent.FloridaNetworkRealty.com ®

© 2020 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation

© 2020 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation

For more information about AutoFlow or to join, please contact: AutoFlow@FloridaNetworkRealty.com Custom marketing? Please visit: www.AgentMarketingForm.com -9-

TECH TIPS 5 DAYS to Digital Mastery

If you missed our webinars or would like to review, the PowerPoint presentations are now availableon Agent Excelerator.

Click the purple Training Resources tile then select “5 Days to Digital Mastery”.

TOP 20 BUSINESS RESOURCES & IDEAS TO SURVIVE & THRIVE

Our priority is your safety.

CLICK HERE TO LEARN MORE -10-

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Florida Network PROPERTY MANAGEMENT

Š 2020 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.Ž Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation.