AutoFlow Program

SAY HELLO TO AUTOFLOW

AUTOFLOW Did you know?

• There are 15 transactions per year for every 100 households we know. Our mission each day is to discover and help people with those transactions.

• Somewhere between 85% to 88% of past buyers and sellers say they would refer you or use you on their next transaction, but only 12% to 25% actually use the same agent!

• Each household in your database is worth $1,000 per year ONLY if you stay in touch.

• Only 6% of Realtors actually stay in touch with past clients, so turn your database into an income gusher!

• For $2 per household per month, you can stay “Top of Mind” with your past buyers and sellers and everyone in your SPHERE. When someone makes the decision to buy or sell a home, you’ll want to be the trusted real estate professional that comes to mind!

With AutoFlow, your database will receive three touches per month or 36 touches each year—enabling you to be that person.

AUTOFLOW How does it work?

• The Company sends 3 marketing pieces per month, two hard copies (postcard and/or mailer) and one eCard.

• You provide the database (households) you’d like to set up on AutoFlow–a minimum of 50 households which must include you. There is no maximum.

• The Company deploys the marketing collateral which is branded to you. It’s that easy!

• You can update your AutoFlow database once per quarter.

• You’ll be billed $2.00 per month per household through Accounting.

• To participate in the program, you must have a valid credit card on file.

AUTOFLOW What are the marketing components?

• eCards • National Market Reports • Regional Market Reports • “Local Friends” Value Postcards • Philanthropic Postcards including Backpack Challenge and Dreams Come True • Berkshire Hathaway HomeServices Awards Postcards including Most Trusted Brand, J.D. Power and other timely information.

AUTOFLOW ECARDS

AUTOFLOW POSTCARDS LOCAL FRIENDS

What do The Jacksonville Jumbo Shrimp and Berkshire Hathaway HomeServices Florida Network Realty have in common?

BUY ONE GET ONE

FREE COUPON

DISCOUNT

Talk about a Home Run!

123 Your Office Address Your City, FL 00000

Together, we actively support our local community and businesses! During the Jacksonville Jumbo Shrimp’s regular season, we’re making affordable fun TWICE as affordable. Present this postcard to receive a FREE ticket for each ticket you purchase, for up to four people.

And, to speak with your trusted real estate

advisor: Call <Ashley> today at 904.000.0000.

Compliments of <Ashley Agent>, your Home Base local real estate professional.

Ashley Agent Berkshire Hathaway HomeServices Florida Network Realty

Ashley Agent REALTOR®

904.000.0000 Cell Ashley.Agent@FloridaNetworkRealty.com YourWebsite.com

TO REDEEM: Take this coupon to the ballgame, Sunday through Wednesday. Buy up to Four Reserved Box Seats or General Admission Tickets, and get up to Four of the same value FREE. Offer NOT valid on Independence Fireworks Monday, July 3rd.

Offer expires 9/4/17.

A member of the franchise system of BHH Affiliates, LLC. Equal Housing Opportunity.

ATER, SEE YOU L OR! ALLIGAT

For a limite d time, w hen you buy on e full pric admission e at $24.99 you’ll get anothe r admission

FREE!

Cannot be combined Not valid with other at Cro off present cou codile Crossing. ers.

Must pon. Expires 12/31/17.

What do the St. Augustine Alligator Farm and Berkshire Hathaway HomeServices Florida Network Realty have in common?

123 Your Office Address Your City, FL 00000

Together, we actively support our local community and businesses. So, we’re excited to extend this limited time opportunity to you. Enjoy!

To speak with your trusted real estate advisor call <Ashley> today at 904.000.0000.

Ashley Agent REALTOR® 904.000.0000 Cell Ashley.Agent@FloridaNetworkRealty.com

Compliments o f Ashley Agent REALTOR® Berkshire Hathaway HomeServices Florida Network Realty

AshleyAgent.com

TO REDEEM: Take this coupon to the Alligator Farm.

Must present this coupon. Cannot be combined with other offers.

Valid for one offer per coupon. Not valid for Crocodile Crossing Zipline.

Offer expires: 12/31/17

A member of the franchise system of BHH Affiliates, LLC. Equal Housing Opportunity.

What do the Alhambra Theatre and Berkshire Hathaway HomeServices Florida Network Realty have in common?

One for the money. Two for the show.

Purchase two tickets for an evening at the iconic Alhambra Theatre.

And get two more for FREE.

Compliments of Ashley Agent REALTOR® 904-000-000

Deep local roots! Together, we actively support our local community and businesses. So we’d like to extend this limited time opportunity to you.

Enjoy the show!

To speak with your trusted real estate advisor: Call <Ashley> today at 904.000.0000.

Ashley Agent, REALTOR® 000.000.0000 Cell YourEmail@FloridaNetworkRealty.com YourWebsite.com For Alhambra performance schedules, please visit their website at alhambrajax.com TO REDEEM: Purchase two full priced adult tickets by phone at 904.641.1212, mention this offer and get two additional tickets free. Tickets include a fabulous three-course dinner, Broadway show and parking. Valid Sunday through Thursday only. Not valid for Special Events, Music Series or Holiday Show. Cannot combine with other offers, one offer per residence and reservation. All four tickets must be used for the same performance.

Postcard must be presented upon check-in. Does not include gratuity.

Offer expires November 5, 2017.

A member of the franchise system of BHH Affiliates, LLC

123 Your Office Address Your City, FL 00000

AUTOFLOW POSTCARDS LOCAL FRIENDS

WE WANT TO MAKE YOU A HERO. Or any other small sub. For FREE!

What do Firehouse Subs and Berkshire Hathaway HomeServices Florida Network Realty have in common?

Both companies actively support our local community and businesses—and our Heroes. So we’d like to extend this limited time offer to you. Present this postcard to receive one small sub of your choice, when you purchase a medium drink and chips.

123 Your Office Address Your City, FL 00000

To learn more about how Firehouse Subs helps our heroes, visit www.FirehouseSubs.com/Public-Safety-Foundation To speak with your trusted real estate advisor: Call <Agent Name> today at:

Compliments of Ashley Agent REALTOR® 904-000-000

Ashley Agent, REALTOR® 000.000.0000 Cell YourEmail@FloridaNetworkRealty.com YourWebsite.com

TO REDEEM: Purchase a medium drink and chips and get a FREE small sub. Valid with coupon at participating restaurants in Duval, Clay and St. John’s counties. Prices and participation may vary. See restaurant for details. Limit 1 per customer, per visit.

Not valid with any other offers.

Offer expires November 11, 2017 Offer Code: SUB$COMBO A member of the franchise system of BHH Affiliates, LLC

I’m excited to share this offer with you!

European Street Cafe has been a staple in the local community for over 30 years. “E Street” is the place where friends and family meet to share comfort food in a cozy atmosphere with an international flare.

And for a limited time, sharing is even better! We’re partnering with European Street Cafe to offer you a FREE entrée when you purchase an entrée of equal or greater value with two drinks.*

Compliments of

Where the locals meet to eat.

And where, for a limited time— you can treat a friend for FREE!

Ashley Agent REALTOR® 904-000-000

As your trusted real estate advisor, I am grateful to have clients like you! Contact me today at:

Ashley Agent, REALTOR® 000.000.0000 Cell YourEmail@FloridaNetworkRealty.com YourWebsite.com

*Valid all day Saturday and Sunday, and after 2 pm Monday through Friday. Dine-in only. Not valid with any other offer. Duplication of this coupon constitutes fraud. Offer expires 01/31/18.

Jax Beach: 992 Beach Blvd. • Southside: 5500 Beach Blvd. • Riverside: 2753 Park Street • San Marco: 1704 San Marco Blvd.

A member of the franchise system of BHH Affiliates, LLC

123 Your Office Address Your City, FL 00000

AUTOFLOW POSTCARDS LOCAL FRIENDS

We’re partnering with Mezza to share this delicious offer with you!

For a limited time, enjoy $10 OFF

Mezza Restaurant and Bar in Neptune Beach has long been a local favorite—known for good food and wines, great hospitality and live music. And for a limited time, enjoy $10 OFF any meal purchase of $50 or more.

any meal purchase of $50 or more.

123 Your Office Address Your City, FL 00000

As your trusted real estate advisor, I’m proud to be a part of our local community and grateful to have terrific clients like you. Contact me today at:

Bon Appétit!

Compliments of Ashley Agent REALTOR® 904-000-000

Ashley Agent, REALTOR® 000.000.0000 Cell YourEmail@FloridaNetworkRealty.com YourWebsite.com

Not valid with other coupons, offers, promotions, or Happy Hour.

One coupon per table. Coupon valid MONDAY-THURSDAY. Dine-in only. Expires 2/01/2018.

A member of the franchise system of BHH Affiliates, LLC. Equal Housing Opportunity.

904.249.5537 110 1st St, Neptune Beach, FL 32266

Buy one admission to

the Cummer Museum and bring a friend for FREE. What a nice treat for the New Year.

Because we consider the Cummer Museum the perfect blend of art, gardens and education— inspiring imagination and excitement in all ages, we’d like to share it with you and a friend!

Buy one admission to the Cummer Museum and enjoy one admission for FREE. For more information about the tours, art, gardens, and the cafe at the museum, visit www.CummerMuseum.org To speak with your trusted real estate advisor, call <Ashley> today at:

Compliments of Ashley Agent REALTOR® 904-000-000

Ashley Agent, REALTOR® 000.000.0000 Cell YourEmail@FloridaNetworkRealty.com YourWebsite.com

Portrait of Princess Pauline Borghèse and the Baroness de Mathiesse from the Cummer Museum Permanent Collection

TO REDEEM: Just present this coupon when purchasing your ticket.

Cannot be combined with other offers. Valid for one offer per coupon.

Offer expires: 6/30/18 A member of the franchise system of BHH Affiliates, LLC

123 Your Office Address Your City, FL 00000

AUTOFLOW POSTCARDS PHILANTHROPIC AND BERKSHIRE HATHAWAY HOMESERVICES

What’s the value of a Great Reputation when you’re looking to buy or sell your home?

Just about everything.

We’re #4 on Fortune’s List of the World’s Most Admired Companies for 2017. #1 APPLE #2 AMAZON

There are some companies that rise above the rest every year. These are the companies you trust to do a great job for you.

#4 BERKSHIRE HATHAWAY

When it comes to buying or selling your home, only Berkshire Hathaway has made this prestigious list. We offer the best service, command the highest average sales prices for our clients, and we have the largest market share of homes listed at $750,000 and above.

#5 DISNEY

As your trusted real estate advisor, I’m grateful to have clients like you! Call me today at:

#3 STARBUCKS

#6 GOOGLE

Agent Name 1, REALTOR® 000.000.0000 Cell YourEmail@FloridaNetworkRealty.com YourWebsite.com

A member of the franchise system of BHH Affiliates, LLC. Equal Housing Opportunity.

123 Your Office Address Your City, FL 00000

AUTOFLOW POSTCARDS PHILANTHROPIC AND BERKSHIRE HATHAWAY HOMESERVICES

J.D. Power ranks Berkshire Hathaway HomeServices “Highest for Repeat Home Seller Satisfaction.”

To us, this level of trust is a compliment and a great responsibility.

Through our local market expertise, brand strength and as your trusted real estate advisor, I enjoy helping my clients achieve their real estate goals and dreams.

Thank you for the confidence you’ve placed in me.

Agent Name, REALTOR® 000.000.0000 Cell YourEmail@FloridaNetworkRealty.com YourWebsite.com

© 2017 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation

The network was honored in J.D. Power’s 2017 Home Buyer/Seller Satisfaction Study for “Highest Overall Satisfaction for Repeat Home Sellers Among National Full Service Real Estate Firms.”

Berkshire Hathaway HomeServices received the highest numerical score among 5 real estate companies for repeat home sellers in the J.D. Power 2017 Home Buyer/Seller Satisfaction Study, based on 5,117 total responses, measuring the perceptions and experiences of customers who bought and/or sold a home between March-April 2017. Your experience may vary. Visit jdpower.com

4190 Belfort Rd., Ste. 475 Jacksonville, FL 32216 ©2017 BHH Affiliates, LLC. Real Estate Brokerage Services are offered through the network member franchisees of BHH Affiliates, LLC. Most franchisees are independently owned and operated. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Information not verified or guaranteed. If your property is currently listed with a Broker, this is not intended as a solicitation. Equal Housing Opportunity.

Berkshire Hathaway HomeServices received the highest numerical score among 5 real estate companies for repeat home sellers in the J.D. Power 2017 Home Buyer/Seller Satisfaction Study, based on 5,117 total responses, measuring the perceptions and experiences of customers who bought and/or sold a home between March-April 2017.

Your experience may vary. Visit jdpower.com

123 Your Office Address Your City, FL 00000

AUTOFLOW NEWSLETTER NATIONAL MARKET REPORT FOLD

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© 2017 An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.

Thank You Thank You

The State of the Housing Market S E M I - A N N U A L N AT I O N A L U P D AT E :

Managing Broker, Vedra / Nocatee Office age Main Street, Suite 670 edra Beach, Florida 32082 904.802.0440

K W A U G A M A N . F L O R I D A N E T W O R K R E A LT Y. C O M

Prepared for

vin M. Waugaman

T ROTA

Welcome! I hope you find value in this information. The decision to sell or purchase real estate deserves great attention to personal objectives. The overall market conditions noted here convey a macro view on the real estate environment. Different price points and certain niches behave differently. It is extremely important to drill down to a hyperlocal level when evaluating a sale or purchase of real estate. I would be happy to help you by providing an Thank you for reviewing this report. We believe it is our mission to keep you informed on the real estate market nationally, regionally, and hyper-locally in order for you to make the best and most informed decisions. If you would like an analysis on a specific property, please contact me. I will help you evaluate both relevant sales and more forward-looking indicators of absorption rates and competitive supply. With the best resources and the strongest team at Berkshire Hathaway HomeServices Florida Network Realty, I am confident in my ability to provide top-tier service for you, as your trusted real estate advisor.

analysis on price trends in specific neighborhoods and on any property you consider selling or buying. This way, you can make informed decisions based on your personal circumstances.

Please Enjoy this Update ...

E

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REAL ESTATE

Please Enjoy this Update ...

Insider

based on your personal circumstances.

VOLUME 1 No. 1

selling or buying. This way, you can make informed decisions analysis on price trends in specific neighborhoods and on any property you consider when evaluating a sale or purchase of real estate. I would be happy to help you by providing an

TRANSITION ROTATE PANEL 180°

certain niches behave differently. It is extremely important to drill down to a hyperlocal level noted here convey a macro view on the real estate environment. Different price points and real estate deserves great attention to personal objectives. The overall market conditions Welcome! I hope you find value in this information. The decision to sell or purchase

Kevin M. Waugaman

ou You

Managing Broker, Ponte Vedra / Nocatee Office 333 Village Main Street, Suite 670 Ponte Vedra Beach, Florida 32082 904.802.0440

K R E A LT Y. C O M

S E M I - A N N U A L N AT I O N A L U P D AT E :

The State of the Housing Market © 2017 An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.

K E V I N .WAU G A M A N @ F L O R I DA N E T WO R K R E A LT Y. CO M

FOLD FOLD

FOLD Kevin M. Waugaman • CIPS, GRI Managing Broker, Ponte Vedra / Nocatee Office • 904.802.0440

A C T U A L Y E A R - O V E R -Y E A R % C H A N G E I N P R I C E 12.0% WA

VT (2.1%) 4.4% MT

9.1% OR

6.8% ID

2.8% ND 6.0% MN

10.1% UT

6.0% AZ

8.8% CO

5.0% IL

1.2% OK

2.0% NM

8.7% MI

2.3% IA

3.1% KS

RI (4.9%) 3.2% PA

3.4% OH

5.8% IN

4.9% MO

0.3% WV 2.3% VA

3.4% KY

5.7% NC

5.1% TN

6.0% AR

CT (0.4%) NJ (2.9%) DE (-0.2%) MD (3.3%) DC (5.0%)

5.8% SC 0.4% MS

4.8% TX

MA (6.1%)

7.2% NY

7.0% WI

5.3% NE

6.7% NV

5.9% CA

NH (6.7%)

2.5% SD

-3.9% WY

TO RENT OR TO BUY? Even though prices are rising, owning a home is more affordable than renting for many Americans because rents have risen consistently over the past 30 years.

At the same time, mortgage rates remain at historical lows. Locating potential homes in some markets requires patience and a strong and clear strategy.

First, we look at the feasibility of owning versus renting. Next, we review our buyer process and set the strategy according to you and your objectives.

0.2% ME

6.6% AL

5.6% GA

Look at the chart below on the 30 year fixed rate mortgage going back to 1971, we are still at historical lows. The cost of ownership is still very affordable. For every 1% increase in mortgage rates, there is a 10% decrease in purchasing power to keep the monthly payment consistent at a 30 year fixed rate mortgage. And then check out the median rents going back to 1988. It is getting more expensive to rent and more affordable to buy in many cases. Of course, there are some good reasons to rent – this is simply a look at the financial aspect.

THE COST OF

RENTING HISTORICALLY:

VS.

BUYING NOW:

Percentage of Income Needed to Afford Median Rent

25.8% 29.2% Percentage of Income Needed to Afford Median Home

21.0% 15.8%

< 0.0%

4.7% LA

0.0% - 1.9% 6.4% FL

-0.2% AK

2.0% - 3.9% 4.0% - 5.9% > 6%

UNITED STATES 6.9%

6.1% HI

* Core Logic April 2017 compared with April 2016

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FOLD FEELING HOT! HOT! HOT! Prices are still up, at 6.9% over last year which is almost double the normal historical rate of 3.6%. Inventory levels are still low—even scarce in some price ranges. Affordability is not a major issue because mortgage rates remain low and the economy is in good shape. The real challenge for many is locating property to buy! An influx of existing homes coming to market is needed combined with a recovery in new home construction. These will help the market achieve balance.

Core Logic, a leading provider of real estate data and analytics, estimates a 5.1% increase in prices over the next 12 months.

IS SUPPLY ON THE WAY? Good news for future inventory! More Americans believe it is a better time to sell and new construction will catch up. As these homes come to market, we will see some moderation in home price gains. This is an important step in sustainability of a healthy market.

The absorption rate of national home sales is reflected in the chart below.

Absorption rate is the amount of time it would take the current demand level to absorb the available supply. Six months equals a normal market. A number less than six months indicates a seller’s market and greater than six months indicates a buyer’s market. This number will fluctuate widely based on the market price segment that is being analyzed. Nationally, we are currently near a four month supply. This, again, is indicative of continued strength in demand and a reduction in available inventory.

THE MESSAGE FOR SELLERS It is a great time to sell property in most markets and many price segments across the country. Potential sellers have limited competition and therefore are often able to sell for a premium even to current market conditions. Multiple offers in the more affordable price ranges are not unusual on reasonably priced properties. The law of scarcity is in effect, and many are taking advantage of this. If you are considering a move, I will be happy to provide an analysis of your property’s value so you can make an informed decision. Also, it is very important to maximize your exposure to put your property in front of as many potential buyers as possible.

THE MESSAGE FOR BUYERS If you are looking for your primary residence, let’s get together so I can review my buyer process with you so you are in the best position to succeed. It can be competitive out there! We have the best resources and the best connections to accomplish your objectives. If you are renting and considering signing another lease, let’s talk about that first. If you keep visiting our area and know you will retire here, it may be time to buy your future home and rent it out for a few years in advance while the cost of ownership is still extremely low. For investors, pay very close attention to your model and cap rates that make sense. Some markets are saturated and you will want some guidance from a professional to help with current valuations and rental or improvement projections.

“A much higher share of homeowners compared to

a year ago think now is a good time to sell, but until they do, sales will likely stay flat and low inventory will keep price growth moving swiftly.”

- Lawrence Yun NAR Chief Economist

K WA u g a m a n . F l o r i d a N e t wo r k R e a l t y. c o m K E V I N . W A U G A M A N @ F L O R I D A N E T W O R K R E A LT Y. C O M

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AUTOFLOW NEWSLETTER REGIONAL MARKET REPORT FOLD

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© 2017 An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.

Thank You Thank You

The State of the Housing Market S E M I - A N N U A L R E G I O N A L U P D AT E :

KWAUGAMAN.FLORIDANETWORKREALTY.COM

Prepared for

T ROTA

Welcome! I hope you find value in this information. The decision to sell or purchase

Managing Broker, nte Vedra / Nocatee Office age Main Street, Suite 670 edra Beach, Florida 32082 904.802.0440

real estate deserves great attention to personal objectives. The overall market conditions noted here convey a broad view on the real estate environment. Noting that, unique properties, certain price points and niche markets behave differently, I am be happy to provide an analysis on price trends in specific neighborhoods and on any property you consider

Kevin M. Waugaman

selling or buying. This way, you can make informed decisions

Thank you for reviewing this report. It is our mission to keep you informed on the real estate market nationally, regionally, and locally in order for you to make the most informed decisions. If you would like an analysis on a specific property, please contact me. I will help you evaluate both relevant sales and more forward-looking indicators of absorption rates and competitive supply.

With the best resources and the strongest team at Berkshire Hathaway HomeServices Florida Network Realty, I am confident in my ability to provide top-tier service as your trusted real estate advisor.

based on your personal circumstances.

Please Enjoy this Update ...

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REAL ESTATE $183,000 3,446

3,616 $195,000

Q2 2016

Managing Broker, Ponte Vedra / Nocatee Office 333 Village Main Street, Suite 670 Ponte Vedra Beach, Florida 32082 904.802.0440

0.5% 10.5%

892 97.1%

97.6% 177

0.2% 0.3%

% Change 22.3% Year-Over -Year

Million

$223.4 Million 986

9.8% 4.9%

1,566 $574.9 Million 346

$631.3 347 Million

Q2 2016 $182.6

2017

$367,118 $384,447 1,642

-4.9% 14.2%

$204,732

Q2 $226,608

% Change Year-Over 4.7% -Year

$306,045

Q2 2017

$325,000

4.9% 8.9%

$218,430 874

831 $237,820

CLAY

ST. 347 JOHNS COUNTY 6.2%

-4.9%

% Change Year-Over -Year 6.6%

Q2 874 2016

Q2 2017 831

in Cash Paid Sales Closed Prices Sale Median Paid in Cash Prices Sale Average Median Sale Prices

-26.9% 0.0%

178 52 Days

TRANSITION ROTATE PANEL 180° of Inventory Supply Inventory(Active Listings) Months

Months Supply of Inventory

1,523 3.2

3,740

3.2

3.6

-20.4%

-9.8%

-11.1%

2,364

5.2

5.6

-2.0%

-7.1%

-17.9% -19.8%

5.7%

964

2.0%

1,061

1,082

6.4%

874

2,317

Days 963.9

3.2 1,019

4.4%

2,026

930

-15.2% -26.9%

Days 521,058

77 Days

-7.1% 10.7%

1,760 5.6

5.2 2,115

-28.0% 0.5%

97.1% 582

897

-2.0% -7.8%

103 Days 2,364

2,317 1,948

0.9% -11.1%

3.6 1,913

3,372

897

3.2

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-28.0%

582

419

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2.0% 22.3%

$182.6 Million 1,061

419 38 Days

6.4% 0.0%

57 Days 874

930 95 Days

-1.1% -9.8%

3,740 4,278

4,317 3,372

2,115 Days 57

-13.4% -20.4%

1,913 3,730

3,689 1,523

Inventory Pending New Listings

Listings) (Active Pending Inventory Inventory

4.4% 0.2%

5.7% 10.7%

$204,732 964

1,019 $223.4 Million 1,082 97.6%

10.7% 9.8%

-19.8% 13.2%

$184,700 96 Days

77 Days $226,608

-7.8% 4.7%

96.6%

2,026

-9.8% 0.9%

4,278 82 Days

Days 714,317

Listings Pending Sales NewNew

38 Days $208,990

6.2% 0.0%

57 Days

$367,118 103 Days $574.9 Million 1,760

1,948 96.8%

0.2% -1.1%

3,730 41 Days

Days 373,689

Sales

Pending New Time to Sale Median

96.6% $306,045

$631.3 Days 95 Million

14.2% -13.4%

82 Days 97.0%

97.2% 71 Days

57 Days $384,447

8.9% -9.8%

Days 41 $752.7 Million

$860.0 Days 37 Million

96.8% $325,000

6.6% 0.2%

97.0% $218,430

$237,820 97.2%

1,058

3.9

-15.2%

-17.9%

Welcome! I hope you find value in this information. The decision to sell or purchase

$752.7 Million $183,000

$195,000 $860.0 Million

to Contract Time of Original Median Percent Median Price Received List to Sale Time MedianTime to Contract Median

real estate deserves great attention to personal objectives. The overall market conditions

Volume Dollar Average Sale Prices of Original Percent Received Volume MedianDollar List Price

Dif ference nce fere Dif

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REALTY.COM

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COUNTY DUVAL3,446

3,616

SUMMARY Sales STATISTICS Closed

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certain price points and niche markets behave differently, I am be happy to provide an

FOLD

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noted here convey a broad view on the real estate environment. Noting that, unique properties,

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VO LU M E 1 N o. 2

RT

based on your personal circumstances.

SUMM STICS STATI

NEEDED.

be the story Inventory continues to County Low Months Supply of Duval the target is a Duval County and sustainable market, in Duval For a healthy County Duval reveal Johns recent closed figures for St. 6 months supply. The mostL 2 017 St. Johns County I 3.2 months supply, meaning there isn’t with TA an overheated market County Pending inventory has Clay Clay County story a T DEto keep up with demand. enough inventory been have already ED. is KE properties be the l NEED ues to A R because many of the affordable target revea remains strong Mslowed t, the Demand MENT quickly enough.

Duval isn’t acquired and are not replenishingcontin marke price 6.6% and ENISH tory Sale s for climbed there has are up nearly 5%. Median figure ing and closed sales oryof properties Y REPLy of Invensustainable that the mix fact the y, mean been which reinforces invent by 14.2%,and t closed Volume DollarNTOR is a good ngof selling?yNow strong y s Suppl Thinking INVE recen s suppl ns price points. higher Pendi have alread the most health Month movinga into sold is remai and month nd.

Low For nd 3.2 rties County! dema y. The 6.6% rties to act in Duval time prope h. Dema ed t with with in Duval s suppl up able enoug climb of prope a good marke is ly afford price the mix 6 month eated to keepWILL COME. IT THEY quick n Sale BUILDory ? Now IF YOU of the has heated up a bit again, and that last year an overh ishing a 6 month’s fact Media supply h invent was nearing form , of selling County se many St. John’s the replen 5%. in St. John’s arrives in the ing enoug becau Available inventory not again Inventory. rces of in d Months nearly . Think not reflected L areSupply with 5.2 a bit reinfo new home up sales, some of which are slowe and VA ofpoints form arean abundance d up theNew which redresales and DU of both The forward-looking sales 14.2%, price MLS. in in heate through r acqui s they are not reported ted has becausehighe numbers closed these e by andyear, signaling s arrive continued reflec quarter last the is up and y! 10.7% over the same year not Volum New John’ Price is into S T. Salesg indicator Received Pending king Count y last of Original Percent in St. List are Dollar movin ued JOHNS into fall and winter. . Median ory which tord-loo the suppl is heading $325,000, strength ’s COME in Duval contin is Sale Price isofup 6.2% sold Medianinvent ing some The forwa month ble WILL ain6years! to act 96.8%, the highest vedtag elevated price a whopping to 2014. Thissignal back MLS. sales, g time Availa going Recei increase the over quarter IT THEY gh home 5th strongest quarter tory. nearin Priceabsorption a lengthier to year, 000, home inventory, throu leads tag er last al List of new BUILD Inven y was abundance of new with an ted combined to $325, price y of quart Origin ance IF YOU s Count Suppl ed repor same counties.

6.2% than s surrounding not nt of ption abund of inventory John’ elevat the is up St. Month and an they are This over n Perce Price 5.2 ier absor s se 10.7% with n Sale to 2014.a length resale HANDLE? r. Media becau is up HOT TO TOO Media back sales price which is up ers winte tor median to of both red-hot especially leads and are years! numb the indicators faster than most ofindica In Clay, fall se going rapid 38 days which is 27% st inuntil contract is a ory, these Sales time into on market invent ng Also, the highe er increa 13.2%.ng strong. The same is upissue Pendi th headi are also up 10.5% - very home , theyear. quart sales than Closed last high rate, there the same quarter at a which of new properties are absorbedprice 27% fasterissue streng ping 96.8% er over ies.

Y the lower priced C L SAT. Duval, asance the pending here as in is quart exists count demand, n sales therefore NS same est a whop abund in those price points to satisfy which . Thecompetition there inventorynding media dayswith JOH available an strong is less limited with ially position very good ng 5th 38 surrou strong high rate, a bit. Sellers are in a espec fallen ined have multiple pendi indicators than may experience - very at a a rapidlistings the comb ory down 15.2% from lastred-h year!otRight-priced bed ct is ore is etition 10.5% – inventory are LE? up absor of invent le theref d comp tors until contra also are time on market. nd, HAND offers and short multip are t rties limite TO indica dema ience with HOT prope satisfy of the on marke d sales on exper TOO to Close most priced Network Realty time positi s may the HomeServices year. points good lowerFlorida In Clay,Hathaway The Berkshire price a very er last , as the d listing . Also, quart 13.2% those are in -price s same as in Duval ory in Right children battling life-threatening the Seller year! invent Florida’s here locally based nonprofit dedicated to Northeast a bit. onlylast Come True isble Dreams exists That’s why we’ve donated more y from supporting the communities we serve. availa fallen atening of t.

Realt 15.2% have the importance understand Wetors is less honored by illnesses.

AY life-thre marke completed home sale. “We are truly everyork CL is down a on d more portion of the proceeds from battling Director indica ory by contributing Sheri a Netw said Dreams Come time TruenExecutivedonate than $150,000 to this organization d by childre Realty,” short HomeServices FloridaFlorid we’ve – inventandHathaway ted to childwhy illness.

Berkshire ces Network life-threatening with aare truly honoreSheri a the support we receive fromoffers and joy to That’s fit dedica r the power of a dream to bring hope to useServi “We

D U VA L

Q UA

Kevin M. Waugaman

Kevin

INVENTORY REPLENISHMENT

S T. J O H N S CL AY

TY .0440 COUN LTY.COM • 904.802 CLAY % Change er Office RKREA Year-Ov NETWO / Nocatee Q2 -Year TY Vedra LORIDA Ponte 2016 Q2 MAN@F S COUN g Broker, WAUGA JOHN 10.5% 2017 % Change er ST. GRI Managin com • KEVIN. Year-Ov 892 Q2 -Year an • CIPS, Realty.

TY 0.0% 986 2016 Q2 etwork M. Waugam L COUN loridaN 4.9% 178 DUVA 2017 % Change er aman.F Year-Ov / Nocatee Office • 904.802.0440 Q2Ponte Vedra 177 1,566 13.2% KWAug Waugaman • CIPS, GRI Managing Broker, -Year Kevin M. OM 0.3% 2016 Q2 1,642 $184,700 • KEVIN.WAUGAMAN@FLORIDANETWORKREALTY.C ARY KWAugaman.FloridaNetworkRealty.com 4.9% 346 2017 $208,990 COUNTY 10.7%

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E T DE TA I L 2 017 Q UA R T E R LY M A R K

selling or buying. This way, you can make informed decisions

D U VA L

analysis on price trends in specific neighborhoods and on any property you consider

Insider for

Please Enjoy this Update ...

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S E M I - A N N U A L R E G I O N A L U P D AT E :

The State of the Housing Market © 2017 An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.

Kevin.Waugaman@FloridaNetworkRealty.com

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FOLD Kevin M. Waugaman • CIPS, GRI Managing Broker, Ponte Vedra / Nocatee Office • 904.802.0440 KWAugaman.FloridaNetworkRealty.com • KEVIN.WAUGAMAN@FLORIDANETWORKREALTY.COM

Q UA R T E R LY M A R K E T DE TA I L 2 017

DUVAL COUNTY SUMMARY STATISTICS

INVENTORY REPLENISHMENT NEEDED. Low Months Supply of Inventory continues to be the story in Duval For a healthy and sustainable market, the target is a 6 months supply. The most recent closed figures for Duval reveal

D U VA L

an overheated market with 3.2 months supply, meaning there isn’t enough inventory to keep up with demand. Pending inventory has slowed because many of the affordable properties have already been acquired and are not replenishing quickly enough. Demand remains strong

Q2 2016

CLAY COUNTY

ST. JOHNS COUNTY

% Change Year-Over -Year

Q2 2017

Q2 2016

% Change Year-Over -Year

Q2 2017

Q2 2016

% Change Year-Over -Year

Duval County

Closed Sales

3,616

3,446

4.9%

1,642

1,566

4.9%

986

892

St. Johns County

Paid in Cash

831

874

-4.9%

347

346

0.3%

177

178

0.0%

Median Sale Prices

$195,000

$183,000

6.6%

$325,000

$306,045

6.2%

$208,990

$184,700

13.2%

Average Sale Prices

$237,820

$218,430

8.9%

$384,447

$367,118

4.7%

$226,608

$204,732

10.7%

Dollar Volume

$860.0 Million

$752.7 Million

14.2%

$631.3 Million

$574.9 Million

9.8%

$223.4 Million

$182.6 Million

22.3%

Median Percent of Original List Price Received

97.2%

97.0%

0.2%

96.8%

96.6%

0.2%

97.6%

97.1%

0.5%

Median Time to Contract

37 Days

41 Days

-9.8%

57 Days

57 Days

0.0%

38 Days

52 Days

-26.9%

Median Time to Sale

71 Days

82 Days

-13.4%

95 Days

103 Days

-7.8%

77 Days

96 Days

-19.8%

New Pending Sales

3,689

3,730

-1.1%

1,948

1,760

10.7%

1,019

964

5.7%

New Listings

4,317

4,278

0.9%

2,115

2,026

4.4%

1,082

1,061

2.0%

Pending Inventory

1,523

1,913

-20.4%

930

874

6.4%

419

582

-28.0%

Inventory(Active Listings)

3,372

3,740

-9.8%

2,317

2,364

-2.0%

897

1,058

-15.2%

Months Supply of Inventory

3.2

3.6

-11.1%

5.2

5.6

-7.1%

3.2

3.9

-17.9%

Clay County

and closed sales are up nearly 5%. Median Sale price climbed 6.6% and Dollar Volume by 14.2%, which reinforces the fact that the mix of properties sold is moving into the higher price points. Thinking of selling? Now is a good time to act in Duval County!

IF YOU BUILD IT THEY WILL COME. St. John’s County was nearing a 6 month’s supply last year and has heated up a bit again, with 5.2 Months Supply of Inventory. Available inventory in St. John’s arrives in the form of both resales and an abundance of new home sales, some of which are not reflected in

S T. JOHNS

Q2 2017

these numbers because they are not reported through MLS. The forward-looking New

10.5%

Pending Sales indicator is up 10.7% over the same quarter last year, signaling continued strength heading into fall and winter. Median Percent of Original List Price Received is a whopping 96.8%, the highest in years! Median Sale Price is up 6.2% to $325,000, the

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5th strongest quarter over quarter increase going back to 2014. This elevated price tag combined with an abundance of new home inventory, leads to a lengthier absorption of inventory than surrounding counties.

TOO HOT TO HANDLE? In Clay, most of the indicators are red-hot especially median sales price which is up 13.2%. Also, the time on market until contract is a rapid 38 days which is 27% faster than

C L AY

the same quarter last year. Closed sales are also up 10.5% - very strong. The same issue exists here as in Duval, as the lower priced properties are absorbed at a high rate, there is less available inventory in those price points to satisfy demand, therefore the pending indicators have fallen a bit. Sellers are in a very good position with limited competition – inventory is down 15.2% from last year! Right-priced listings may experience multiple offers and short time on market.

The Berkshire Hathaway HomeServices Florida Network Realty

Dif ference

Dreams Come True is Northeast Florida’s only locally based nonprofit dedicated to children battling life-threatening illnesses. We understand the importance of supporting the communities we serve. That’s why we’ve donated more than $150,000 to this organization by contributing a portion of the proceeds from every completed home sale. “We are truly honored by the support we receive from Berkshire Hathaway HomeServices Florida Network Realty,” said Dreams Come True Executive Director Sheri Criswell. “Community support is vital to our ability to use the power of a dream to bring hope and joy to a child with a life-threatening illness.

Berkshire Hathaway HomeServices Florida Network Realty has been an incredible blessing to the work of Dreams Come True, helping us stay true to our commitment to never turn down an eligible child.”

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