Floréac magazine #2 2018: enjoy life together

Images: © www.floreac.com / © www.istockphoto.com / © unsplash

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Dear customer, We are so excited to introduce our latest spring collection! After a bleak winter, there’s nothing better than throwing open the doors and letting fresh spring colours and fragrances pour in. It’s time to taste new flavours, to celebrate, shine and enjoy life together.

We’ve been keeping a close eye on the latest trends and have come up with a great mix of classics which always perform well.

To make things as easy for you as possible, we are therefore proud to present 4 off-the-shelf spring themes, as always with appropriate POS material, which are certain to please your customers in this new spring season!

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TIME TO PARTY! TIME TO SHINE TIME TO TASTE TIME TOGETHER

Finally, we would like to highlight 2 of our favourite suppliers. For mini plants – a totally trendy product – we like to work with Lundager. Every year, this Danish supplier ships over 10 million mini plants to its clients.

Kuivenhoven, which specialises in exclusive and flowering seasonal products such as campanulas, is a unique Dutch family business which celebrated its 100th anniversary in 2016. Currently, the fourth generation are at the helm. Discover their story in this magazine!

The Floréac team

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theme

TIME TO SHINE Continuing to surprise your customers is all part of the game. TIME TO SHINE responds to the latest trend for greenery in glass, for example. Compositions of green plants in terrariums, bell jars and glass jars are indispensable for today’s trendy interiors.

Choose special plants with an attractive leaf and root structure—an enchanting sight which is bound to capture the attention of your customers!

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COUPE-ยง258A

COUPE-ยง586A

COUPE-ยงGL132A Please visit our website for the full range of this theme.

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supplier in the spotlight

Grapes, cut flowers, vegetables, annuals, and potted plants: the Kuivenhoven family has been growing many different crops over the past four generations. Today, the 7-hectare property situated in Poeldijk, the Netherlands, mainly produces flowering pot plants,

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such as campanula, senetti, dipladenia, princettia, and helleborus. The family-owned business focuses heavily entr epr ise xxx

on developing new varieties and on improving their localité xxx

existing product range. Cultivating super ficisolid xxx partnerships is person n el xxx

a key element in this process, Piet Kuivenhoven confirms. acti f xxx

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supplier in the spotlight

“Our partnership with Floréac is so much more than just a business relationship.”

Throughout the generations, our family has been growing a vast variety of crops. Piet: “My greatgrandfather founded the family business which mainly produced field vegetables and glasshouse grapes back then. My grandfather then added a wide assortment of greenhouse vegetables and decided to also venture in the cut flower industry.”

Piet’s father continued along the same line but started directing his focus on flowering pot plants as well, such as geraniums and violas. Piet: “These days, we are focusing heavily on specialty products within this niche market: more unusual products that give us a competitive edge. Being able to draw upon the extensive knowledge and expertise of our family business helps us stay ahead of the game.”

Ongoing innovation and development Kuivenhoven Poeldijk only produces seasonal plants, so no plants are grown year round. “We simply follow the tide

of the seasons, which is great.

But peak times throughout the year can put our team under a lot of pressure. One of the busiest times for us is during the winter months, when we focus on selling poinsettias and hellebores. As soon as this peak selling period passes, our focus goes to campanulas. We get a bit of a break in the summer months, but as soon as autumn arrives, it’s all hands on deck again.

During our busiest times, we bring in around 30 temporary workers to assist our permanent staff.”

The plant growing business in Poeldijk is always on the lookout for innovative techniques and advancements. Piet: “We work in partnership with plant breeders to produce highly resistant varieties with longer flowering times, stronger leaf growth, different colours, etc. We run around 20 projects each year like this.”

Through their membership with growers association Addenda®, f l o r e a c ma ga zi n e

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focus sur un fournisseur

Kuivenhoven Poeldijk is able to market certain plants as branded products.

Piet: “Together with the cooperative, we have given the campanula a serious boost, both in terms of growing methods and plant traits. Our enhanced purple campanula is now entering its third generation.”

By working together, we are in a much stronger position to respond to signals from the market.

Piet Kuivenhoven, Kuivenhoven Poeldijk

Partnerships and openness Kuivenhoven Poeldijk has been closely collaborating with Floréac for over 5 years: “Our partnership is highly valued and extends well beyond your average business relationship. We have built a relationship of trust, where everything is up for discussion, from crop protection to commercial targets.”

Piet believes that maintaining an open relationship with both suppliers and buyers is an absolute must: “All three parties truly depend on one

another to meet the ever more diverse needs of end customers. We don’t know if the end customer will continue to buy from their local garden centre in the future, or whether they will prefer shopping for plants from the couch.

Ultimately, by working together, we are in a much stronger position to respond to signals from the market. We feed and inspire each other based on our specific areas of expertise. But to do so, we need to be willing to be open and vulnerable.”

ID company Kuivenhoven Poeldijk loc atio n Poeldijk (the Netherlands) prope rt y size 7 hectares n umb e r o f pl a nts 2.5 million each year staf f 10 permanent employees ma r ke t Europe

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h igh l ighte d prod u c ts : k u ive n hove n

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DIPIKI-PP19A

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CAAMLI-07A CAAMLI-11A

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theme

TIME TOGETHER – HOME – What could be more springlike than a relaxed Easter brunch with family and friends? With TIME TOGETHER, we are proud to present an off-the-shelf Easter range for both inside and outside. Choose contemporary pastel shades or stand out with a combination of purple and yellow. Feathers, straw, a decorative pot in the form of an eggshell… guaranteed to give your customers an instant case of spring fever!

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ORCHGE-SP1TA2A

STEPHA-B9/10A Please visit our website for the full range of this theme.

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Happy Easter!

theme

TIME TOGETHER – GARDEN –

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Please visit our website for the full range of this theme.

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supplier in the spotlight

Since 1985, Danish nursery Lundager has been producing tiny green plants for the European market. Succulents, cacti, anthuriums, tillandsia – these are but a few of the species grown on the company’s 4 hectares in Odense, Southern Denmark. “In the course of 30 years, we’ve developed from a small subcontractor into a globally active niche business that offers over 500 different types of mini plants,” tells Ove Lundager. “The secret to our success? A passion for innovation and a nose for fertile partnerships.”

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supplier in the spotlight

Lundager and Floréac: cultivating a shared hunger for innovation Lundager’s mini plants are sold in all Danish retail chains, yet over 80% of its production is exported.

Ove Lundager: “Although our main export market is Europe, we’ve also had orders from Russia, China and Japan. International business opportunities are always a bonus, of course.”

At the heart of the nursery lie sustainability, innovation and cooperation. “We take pride in our

ability to produce year-round using a minimum of chemicals. Through ecological investments – opting for energy-saving greenhouse roofing material, for example – we’re able to grow more and healthier plants. It’s all connected: our environmental efforts, innovative production and satisfied customers.”

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supplier in the spotlight

Aiming high To stay competitive and meet the ever-evolving needs and expectations of its customers, Lundager invests heavily in product development and the creation of new plants. Ove: “Each year, we develop at least 10 to 20 unique types of mini

Floréac and Lundager are connected through a hunger for innovation – it’s at the core of both our businesses.

Ove Lundager, Lundager

plants. It’s challenging, but it’s an inherent part of who we are as a company. Lundager has 65 employees, 5 of which whose sole task is to innovate and explore different paths. Ultimately, every person here contributes to our inventive business culture.”

“Keeping track of trends and evolutions in our sector is a must, especially if we want to stay ahead and maintain a trendsetter position ourselves. By attending seminars and exhibitions like Myplant & Garden in Milan, we keep ourselves informed and get inspired. You could definitely say that we are a passionate company – we’re enthusiastic about our trade, about growth and about teamwork.”

A blooming partnership Nursery Lundager has been working with Floréac for over 15 years now. Ove: “We’re connected through that hunger for innovation – it’s at the core of both our businesses. It’s probably one of the reasons why we work so well together, too.

Floréac looks to us for a strong, exclusive and regularly updated assortment of mini plants, and knows it can rely on our quality and punctuality.”

“The partnership between Floréac and Lundager has been pleasant and fertile so far – it’s one that grows year after year. I can only hope that we continue working together in the same flexible and smooth way. Perhaps we can optimize our communication in that Floréac gets a clear overview of our assortment at all times, though.

Maybe during a personal visit to our company?

Let this be our invitation!”

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h igh l ighte d prod u c ts : lu n dage r

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company Lundager loc atio n Odense (Danemark) prope rt y size over 4 hectares n umb e r o f pl ants produced 12 million a year sta f f 65 employees mar ke t Europe, occasionally Russia, China and Japan

ALVARI-12A

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theme

TIME TO PARTY Celebrate the first rays of sun with TIME TO PARTY! Spring is the ultimate party season and the most popular time of year for family, communion or wedding celebrations. This cheerful theme, simply bursting with colourful bromelias, gerberas and orchids, will give your store an authentic vitamin boost.

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BROMEL-ยงSP09A

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Please visit our website for the full range of this theme.

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TIME TO TASTE Spring? It’s the perfect time to sharpen your senses!

In TIME TO TASTE, we have gathered a wide range of fresh herbs in pots. Not only do they enhance your food, they also add a highly decorative touch to the kitchen. Their delicious fragrance will already make people dream of spring, even in your store. It’s a textbook example of scent marketing!

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CIHYST-12A

CYCITR-12A

BASILI-13A

Please visit our website for the full range of this theme.

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Place an order for at least ÂŁ500 per theme and receive a festive banner.

FlorĂŠac nv Beerveldse Baan 4 9080 Lochristi Belgium T +32 9 353 53 53 F +32 9 355 52 34 info@floreac.com www.floreac.com

order by webshop : fax : telephone :

www.floreac.shop +32 9 355 52 34 +32 9 353 53 53

or contact your account manager