8 ways to promote your business online in 2023

With the internet being the go-to source of information for billions of people worldwide, it’s crucial to establish an online presence for your business. In fact promoting business online is now THE most important part of most B2C business’ marketing strategy these days

As of January 2023, 64.4% of the global population was active on the Internet. This comes up to a whopping 5 16 billion people around the world Not the house party you had imagined, huh? Now that we’ve got you scratching your head with these numbers, let us share some ideas on how to promote your business online in 2023 and increase its reach

WEBSITE – OLD SCHOOL, BUT STILL COOL!

Your website is like the spiffy outfit you wear to a job interview – it must look good and impress! Your website is the digital face of your business It is where your potential customers will land up wanting to know more about your products or services. Make sure the design and development are up to par, in sync with your brand’s language Ensure that your website is user-friendly and easy to navigate Make sure that it is optimised for mobile devices, as an increasing number of users access the internet via their smartphones. Having a graphic design agency that understands responsive design and gets user experience is key for a professional-looking website. Along with great content that brings out your brand’s story, values and vision, you will need a digital marketing agency to get it in front of the right audience It helps if the digital marketing agency also writes content, as they know what the user looks for

SEO – THE OLD GUARD THAT DOESN’T LET YOU DOWN!

Want to climb up the tower of success, online? Search Engine Optimisation (SEO) is your trusty rope! Use it to optimise your website for relevant product/service keywords and watch your ranking soar in the search engine results pages (SERP). Don’t forget to sprinkle in some long-tail keywords for that extra kick! And if you’re a local business, Google My Business (GMB) is like having a secret superpower Local SEO performed through keywords and giving relevant information on the business’ GMB page can help your business stand out in local search results and on Google Maps. This is super useful for local businesses like restaurants, cafes, detailing studios, car dealerships, spas, salons, jewellery shops, retail stores etc.

Too much to chew? This is where your friendly neighbourhood SEO company in Ahmedabad comes to the rescue. Our team of SEO experts ensures your business information is up-to-date and complete on all relevant platforms They also make sure that the content on the website is peppered smartly with actively searched high-volume keywords and that the website ticks all the boxes when it comes to optimisation across different search platforms

EMAIL MARKETING – WAIT, PEOPLE STILL READ ‘EM?

Forget carrier pigeons, email marketing is where it is at to promote your business online! It’s a cost-effective way to keep your prospects and customers engaged with your brand and drive those all-important conversions The trick is to segment your email list and craft personalised messages that speak to each recipient’s interests, needs and where they stand in the marketing funnel. And if you want to really seal the deal, throw in some special promotions and discounts. After all, who doesn’t love a good deal? With the power of email marketing, you can forge a deeper relationship with your loyal audience and watch your business soar to new heights by retaining them.