Fleurvana Magazine: Mid-March 2022

INTERACTIVE MAGAZINE / VOL 1

FLEURVANA Mid March 2022

The Vault

IS OPEN SHIFTING INTO SPRING RE-ENERGIZING YOUR CREATIVITY WITH THE SPRING EQUINOX

KICK OFF YOUR CAREER IN FLORAL FREELANCING

FINDING FLEURVANA THE FLORAL REVOLUTION

Fleurvana

Welcome to Fleurvana Introducing the Pilot Issue of Fleurvana Interactive Magazine Welcome to Fleurvana Magazine. An interactive platform created for floral artists by floral artists.

Here at Fleurvana we believe flowers are the universal language for both hope & happiness. We encourage & celebrate florists and floral artists from all different walks of life.

All you need to be successful is a community that supports your creativity, a passion deep in your heart... and You! In this issue we're going to take a deep dive about how Fleurvana went from an idea to a full blown community.

Thank you from the bottom of my heart for being here.

I can't wait to see your success!

- Shawn Michael

Page 02

CONTACT US FLEURVANA MAGAZINE

Your Navigation Station

www.fleurvanafloralartists.com

EDITORIAL SHAWN MICHAEL FOLEY

Editor-In-Chief SHAWN MICHAEL FOLEY LLC

Publisher PLAYABLE VIDEO

SIGN UP/REGISTRATION LINK

CONTRIBUTORS

Login DOWNLOAD

FLEURVANA ACADEMY LOGIN

Shawn Michael Foley AIFD PFCI Gina Thresher AIFD EMC Shamay Andrich AIFD CFD Rebecca Raymond EMC Patience Pickner AIFD PFCI Natalie Ryan Sue Weisser Gina Olsen

SUBSCRIPTIONS SUBSCRIBE ONLINE www.fleurvanafloralartists.com

FACEBOOK PROFILE

INCLUDED WITH FLEURVANA FLORAL ARTISTS MEMBERSHIP

INSTAGRAM PROFILE

Interactive Magazine

Fleurvana

Index

Welcome Navigation Index

02 03 04

Meet the Editor Finding Fleurvana

06 08

Gobs of Garland: Encore Viewing

10

The Art of Floral Freelancing Preview

12

About the Cover: Mayesh Design Star 10 Year Anniversary

14

"Trash" Magic:

18

Encore Viewing Oopsie Daisies!

20

The Hydration Chamber

24

The Fleurvana Masterclass Vault

26

Spring is Here!

28

Coming Soon: Instagram Demystified

30

Creative Energy Meditation

34

I Just Want to Design 36

Fleurvana

MEET THE EDITOR SHAWN MICHAEL FOLEY AIFD CFD PFCI WHAT INSPIRES YOU?

Observing how plants grow and develop throughout the seasons really inspires me.

Some botanicals are far more interesting "past prime" when you stop to admire them.

WHAT'S YOUR FAVORITE FLOWER?

Hands down lady slipper orchids with Tuberose as a close second.

WHAT'S YOUR DESIGN STYLE ?

Effortlessly complex. I love to capture the concept of movement in my designs. I like my work to look as simple as possible while still holding an element of "how did you do that!?"

Page 06

SHAWN MICHAEL SHAWN MICHAEL'S STORY:

Shawn Michael Foley AIFD PFCI is a floral artist, mentor, energy coach and transformational author helping designers and creatives grow, niche & evolve their lives and careers. Shawn has been in the floral industry for over sixteen years, and his floral art is internationally recognized and published. He has worked heavily in the wedding and event industry and has designed and worked on hundreds of weddings.

Shawn is the founder of Fleurvana Floral Artists & Magazine and is well known for his Human Form Project, an anthology showcasing unique and sensual floral designs enhancing the natural beauty of the human body.

He was also selected as one of the 2016 Mayesh Design Stars. Shawn has presented, showcased, and taught on both national and international platforms to the design community including State Associations, The Philadelphia International Flower Show, AIFD National Symposium and his own high-level workshops and virtual membership community.

By fusing his floral design background and his Reiki Master Teacher training, Shawn designed his creative enrichment platform Fleurvana. A path of co-creation guiding creative minds to re-fall in love with their art and their businesses. He also teaches retreats & workshops on enhancing design skills, developing, and expressing signature design styles.

Shawn is an avid lover of coffee, crystals, flowers, plants, essential oils, candles, reiki and design. He now lives in Dallas, TX, and runs his own design and coaching business. His favorite saying once said to him by his long-time mentor is: "Whenever you feel lost, you'll always find yourself deep in the woods."

Fleurvana

Finding Fleurvana What is "Fleurvana"?

Fleurvana started as an idea by Shawn Michael Foley AIFD PFCI & Gina Thresher AIFD EMC. During the height of the COVID-19 Pandemic, every educational floral event was canceled and designers everywhere were beginning to feel the lack of human contact in their floral families.

We had to do something! We contacted 25 of our industry friends and colleagues and pitched the idea of coming together to create a Floral Industry Virtual Summit.

Everyone said "heck yes!" and Fleurvana was born!

Since August of 2020, Fleurvana has evolved beyond virtual summits and has now become a full-on movement!

Fleurvana's Virtues: Here at Fleurvana we believe that flowers are the universal language for both hope & happiness. We encourage & celebrate florists and floral artists from all different walks of life.

If you've been feeling your calling...

All you need to be successful is a community that supports your creativity, a passion deep in your heart... and You!

If you've been looking for that special place where your artistry will be nurtured and you can unleash the beauty that you were born to create into the world...

If it's your time to grow...

If you've been searching for your floral family...

Our mentors have been through it all and we strongly believe that If this is you... community and connection far outweighs the ideology of competition. Welcome Home!

In Fleurvana you will never find bullying, gate-keeping, or any of our mentors holding back their industry knowledge.

Education goes so much further than terms, tips, tricks and techniques.

Our job is to help you integrate these new ideas, energies, skills & mindsets into your life & career so you can find your own unique success!

Join Fleurvana Floral Artists

Fleurvana

Meet Your Mentor

Gina Thresher AIFD EMC

Floral Artist, Freelancer & Mentor

Free Encore Class

Gobs of Garland Masterclass

Make Your Own Garlands In a Snap!

Meet Gina Gina is a multi-passionate floral entrepreneur. Getting her start in floristry by doing her very own wedding! She owns and operates From the Ground Up Floral, a studio in the Seattle area. She is the recent past NW Chapter AIFD president and is involved in EMC mentorship.

Sharing knowledge is one of her core values! Building an online knowledge base of how to use best practices in social media and software tools is a close second passion. Stay tuned for the launch of her podcast this spring!

Enjoy this encore viewing of my "Deck the Halls with Gobs of Garland" Masterclass! Available in the Fleurvana Vault.

- Gina Thresher AIFD EMC

Fleurvana

The Art of Floral Freelancing

New to the Fleurvana Masterclass Vault Meet Your Mentor

Shamay Andrich

AIFD CFD

Floral Artist, Freelancer & Mentor

Master Class Preview

Page 12

The Art of Floral Freelancing

Meet Shamay Shamay is a well traveled floral freelance expert living in Anacortes, WA. Shamay has worked on the winning teams of the Rose Parade Floats. Because traveling is her passion, Shamay has branched out into the Floral Freelancing world, where Shamay travels around the world to help bigger companies achieve their largescale events with their floral designs.

Shamay’s floral journey started on a trip to Australia. A seed of Shamay’s unique creativity was planted by a friend and her talent grew from there.

Shamay focuses on lush floral designs, knowing flowers are a key component to every event. She loves finding unique inspirations and unexpected touches for each client. Her favorite part of the experience is seeing her clients’ faces light up as they preview finished designs.

Shamay happily donates her expertise to the Hospital Gala Foundation and the Anacortes School STEM Foundation.

Travel has been an important part of Shamay’s business, understanding different cultures, especially wedding customs. Shamay is available for travel to your event.

Login

Fleurvana

About the Cover

Page 14

2022 marks the 10th Anniversary of the Mayesh Design Star Competition. in honor of this occasion they asked all of the Design Stars back for a March Madness styled design competition!

For those of you who don't know, because it's been quite a few years, I was Mayesh Design Star in 2016.

For this challenge they sent us all a mystery box of blooms and foliages to use for our designs. We were able to create anything we wanted to as long as we didn't add any additional fresh product that wasn't supplied in the surprise package.

When I opened the surprise package I was blown away by the beautiful product Mayesh had provided! I was instantly overwhelmed with ideas of what to create for the challenge.

After some thinking I was really feeling the ombre nature of the selection of blooms in front of me and chose to make that the main focus of the piece.

I took my time selecting each bloom and allowed myself to lean in and enjoy the process of designing. I feel designers often overlook this crucial step of having a little fun while creating their artistry.

I kept the idea of movement throughout the arrangement and tinted the plumosa provided with Design Master Paints to enhance the blending of colors for the eye and also for the camera.

Did I win? No Did I have an amazing time?

Absolutely!

Tap the play button to see my first ever Mayesh Design Star Video. I was so nervous and the only other video I had ever recorded was my audition video.

Remember, we all start somewhere.

Don't let fear stop you from going after your dreams.

Page 16

Shawn Micahel Foley AIFD PFCI

Watch MDS Video

Fleurvana

Meet Your Mentor

Gina Olsen Floral Artist, Freelancer & Mentor

Free Encore Class

Trash Magic Masterclass

Repurpose Scraps & "Trash"

Fleurvana

Oopsie Daisies!

My Babies Breath Blunder

Let's travel back to the flower world in the the late 90's. Babies Breath was everywhere and a brand new variety had just been cultivated for mass market called "Million Star". In that moment of floral history this was huge! For ages all we had was the super big gypsophila and "Million Star" had smaller blooms and was much more versatile for designing.

Being the 90's Flower Shop that I was we of course had it on standing order. (Yes.. I know) One week my regular sales rep was on vacation so I had to place my order with someone I didn't normally work with.

Page 20

I was going through my list and then came to requesting million star babies breath. The sales rep. responded with "party time?" to which I answered "Yes! Woo-hoo!

Party time!".

My first clue should have been the stunned silence from the sales rep on the other side of the phone but I went on with my order and received it as normal.

A few weeks later I was looking at the invoice and saw the item: Babies breath - Party time.

I felt so stupid! They weren't asking me if the babies breath was for a party. "Party Time" was a similar variety of gypsophila to substitute for "Million Star".

What did I Learn?

This was a learning moment for me where I realized I should familiarize myself with substitutions for my standing orders. I didn't need to go and memorize everything, but learning to be a little more dialedin would be much more lucrative to my career than saying "WOO HOO! PARTY TIME!" Oopsie Daisies!

Sue Weisser Floral Artist, Freelancer & Mentor

Fleurvana

No thief, however skillful, can rob one of knowledge, & that is why knowledge is the best & safest treasure to acquire

- L. Frank Baum The Lost Princess of Oz

Page 22

Become a Fleurvana Floral Artist!

Full Access to the Masterclass Vault New Monthly Masterclasses with LIVE Q&A Sessions Mentorship & Coaching Monthly Mentorship Calls with Shawn Michael Foley AIFD PFCI

Exclusive Membership Perks Early Access to New Events Be the first to know what Fleurvana is up to next!

Members of Fleurvana Floral Artists get early access to sign-up and tickets for Fleurvana Academy Programs & Events!

Private Facebook Community If one of us wins, we all win!

Connect with your Fleurvana Family and Team Fleurvana through the Private Facebook Community.

Discounts on all Fleurvana

Retreats & Conferences Fleurvana offers you both virtual and in-person events. All of our in-person events are recorded, so you can still join in the immersive experience even if you're unable to join us there!

Commissions

Academy Programs & Events You will receive a 25% discount on any Fleurvana Academy Programs & Events.

Become a Fleurvana Affiliate and receive a commission for every new member who signs up under your recommendation!

Fleurvana The Flying Florista Presents:

The Hydration Chamber

Meet Your Mentor

Rebecca Raymond

EMC

Floral Artist, Freelancer & Mentor

Free Class

The Hydration Chamber

Make Your Body Flowers Last Longer What is a Hydration Chamber?

This is a life-changing technique to prep your floral product for boutonnieres, corsages, flower crowns, floral couture and more.

A hydration chamber is a way to encapsulate your cut floral & botanical product with water to encourage it to absorb moisture.

This can be achieved with nearly any sealable (and resealable) bag or container. Be sure to use something that is air tight when sealed and is water resistant.

A cardboard shoebox would be a bad choice because it will eventually mold and fall apart.

Tap or click the Play button to watch my full Class for creating your own hydration chambers!

- Rebecca Raymond EMC

Fleurvana

The Fleurvana Vault

Learn on Your own Schedule & at your own pace

Login

Where do Fleurvana Masterclasses go when after they've been unlocked? They go to the Fleurvana Vault of course! The Vault allows you to watch all of Fleurvana's Masterclasses at your own pace and as many times as you like during the course of your membership.

You can watch on nearly any smart phone, tablet, laptop or desktop 24/7. Here are a few of our newest Masterclasses added to the vault.

New classes are added every month!

Page 26

Valentine's Day Calm & Cozy on Camera

Patience Pickner Order, Design & Sell Smarter with Patience Pickner's Valentine's Day Masterclass

Shawn Michael Foley Conquer the 5 biggest fears of being on camera with Shawn Michael Foley

The Art of Wire, Tape & Glue

Woodland Wreaths

Rebecca Raymond The must watch Masterclass for learning mechanics for boutonnieres, corsages, flower crowns and more

Shawn Michael Foley The Art of the woodland wreath with Shawn Michael Foley

Fleurvana

The Spring Mindshift

Spring is Here Spring is finally here! It is officially time for you to shift your mind out of your winter slumber and into spring growth and new adventures! The spring equinox of 2022, in the northern hemisphere, is Sunday March 20th.

This also marks the astrological new year. This is when our creativity starts to wake up again. Winter was the time to dream, plan, practice, and rest. Now that spring is here it’s time to start putting those plans into action and wake up from your slumber.

Page 28

Based on your spiritual or personal beliefs you may already have a ritual or ceremony that you experience to welcome in the energies of spring. If you don’t, no need to worry. Here is a simple botanical practice you can enjoy designed to welcome the energy of the spring equinox into your life and your creative practice.

If you’re in a climate that has spring foliages and flowers growing right now, do a little bit of foraging for some fresh product. If where you live is still covered in snow, just treat yourself to some blooms wherever it’s convenient for you to source them.

Fleurvana As you’re gathering your product allow yourself to be drawn to which colors, fragrances, textures, and beauty that really jumps out at you. You’ll want just enough product to make a flower crown and to create a design of your choice.

Design a flower crown that will fit comfortably on your head that you don’t mind wearing for a little while.

Place the crown on your head and take out a clean sheet of paper or use your journal if you have one. Write out your goals and aspirations you want to accomplish during the next 12 months. Picture your pen planting the seeds of your ideas into the paper itself just waiting to germinate and start to grow.

While you’re wearing the flower crown create your design of choice. Visualize each stem as one of your dreams or aspirations waking up from its winter nap. If you’re using anything with buds imagine them opening and flourishing welcoming in new ideas and prosperity.

Once you have finished your creation take the time to enjoy it visually. If you have fragrant blooms take slow deep inhalations of their scent allowing yourself to anchor in the energy from them. Keep the design somewhere in your home or office where you’ll see it often until it withers. Give the flowers back to the earth and wash the vessel.

When celebrating celestial events try creating your own ritual. At the end of the day, it needs to make you feel excited and happy to align with the energies already available to you. Give this a try on or around the solstice and let your mind shift into spring!

Shawn Michael Foley

AIFD PFCI

Floral Artist, Reiki Master & Mentor

Fleurvana

We totally get it! Growing your instagram account can feel like you're screaming into the void and no one can hear you.

Even worse, those who do hear you aren't converting to a client or making a purchase from your small business.

In Instagram Demystified you will learn how to: Grow Your Following Organically Reach Your Dream Clients Make More Sales As you Grow

The Journey from Zero to 60K Followers You won't start at the top, but you can certainly get there!

Reaching Your Dream Clients Who are you trying to reach with your instagram account and what are your reasons for growing your account?

Organic Growth Strategies A slow burn can turn to a roaring fire when tended to consistently and authentically. You don't need to spend money on ads or promos.

Meet Your Mentors

Natalie Ryan Healer & Social Media Mentor

Witchy Moms

Fleurvana Quick & Easy Reels Right now, Reels reign supreme on Instagram. Learn how to create quick and easy reels from your curated content!

Creating Clever CTAs

Calculated Content Creation

CTA (Call to Action) is the key to making sales when engaging with your audience. Learn how to create simple Opt-in offers for your clients.

Focus your creative energies into making images & videos for your business. Minimize your time cultivating content while maximizing your impact!

Batching & Scheduling Posting Weekly or Daily can quickly become daunting. Batching & scheduling your content in advance can be a life saver with a little planning and the right creative energy.

Shawn Michael Foley

AIFD PFCI

Floral Artist, Content Creator & Mentor

Login

Fleurvana

April 4th, 2022

Work directly with Natalie & Shawn in this VIP Experience!

Page 32

Personalized Social Media Plan We will review your instagram account as it is now and compare it to your goals for your account to create a recommended strategy for your unique business!

Mentorship Call Work Day call with Shawn & Natalie for support, questions, encouragement and strategizing!

VIP Work Day Join us for the VIP Work Day, April 4th Creative CTA Strategy Customized Call to Action ideas for your unique account. Grow your mailing list, increase engagement & encourage more sales!

Fleurvana

Creative Energy Meditation: Creating Your Sacred Space

Find a Quiet space where you won't be interupted and enjoy this guided meditation Play Meditation

Fleurvana

I JUST WANT TO DESIGN It's time to get excited about your designs again! Does your design business just feel like an obligation?

Do you roll your eyes or cringe whenever you have to design for your clients?

If you're like many creative entrepreneurs you probably feel like the artistry you loved has become just another stressor, like you’ve lost your passion for your art and your designs are repetitive and boring. You may even wonder if design is still right for you or if it’s time to call it quits before you get trapped.

Well think again!

Order Your Print Copy You can fall in love with your design business all over again! In this book, author, designer and life coach, Shawn Michael Foley AIFD, PFCI teaches you everything you need to know to stop feeling trapped and thrive creatively so you can get your career back on track.

Shawn Michael Foley AIFD PFCI

Floral Artist, Mentor, & Author

Through Shawn's A.R.T.I.S.T.I.C. Journey, you will learn how to:- Reconnect with your creative flow in 8 easy steps- Handle and sidestep your stress and frustrations to boost your productivity- Stay on track with your creative goals and ideasRemember what excites you about design- Rekindle the love for your work and for your business.

Order your copy and relight your spark for your design business!

Page 36

Download Your Free Digital Copy!

Fleurvana

Spring will come and so will happiness.

Hold on.

Life will get warmer.

- Anita Krizzan

Page 38

When the Student is ready...

THE TEACHER WILL APPEAR

WELCOME TO FLEURVANA

FLEURVANA MID-MARCH 2022