Fleurvana Magazine Mid-August 2022

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Fleurvana

Welcome to Fleurvana Blooming Beyond Fleurvana celebrates its 2-Year Anniversary!

Fleurvana started as a one-time virtual summit in August of 2020. It was the height of the Covid-19 pandemic and everything was going back into lockdown for the second time.

There were no known treatments or vaccines and hope of anything returning to "normal" was quickly fading.

After a quick conversation between Gina Thresher & myself, the first Fleurvana Virtual Summit was conceived, built & executed within 6 weeks.

We wanted to provide a beacon of hope through a very dark time for the floral industry, and that's exactly what we accomplished.

Fleurvana's evolution has been truly astounding to me, and I fully intend to keep the light shining brightly.

Welcome to The Mid-August Issue!

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CONTACT US FLEURVANA MAGAZINE

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EDITORIAL

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SHAWN MICHAEL FOLEY

Editor-In-Chief SHAWN MICHAEL FOLEY LLC

Publisher PLAYABLE VIDEO

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KAT CASTAGNOLI

Editor

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CONTRIBUTORS Shawn Michael Foley Rebecca Raymond EMC Kat Castagnoli AIFD CFD CCF Matthew Blind Garrett Skupinski Phil Rulloda AIFD Sharrai Morgan-Faulkner AIFD Christi Lopez AIFD EMC

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Interactive Magazine

Fleurvana

Index

Welcome Navigation Index

02 03 04

Our Contributors

06

The Florists' Guide

08

to Instagram Reels

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Fleurvana Academy

10

Creativity Cleanup

14

The 6th of July Cup

16

Fleurvana's 2 Year Review!

22

The Fleurvana Experience

28

Money does grow on Trees

32

I Just Want to Design 34

Floral Body Art

36

Workshop About the Cover

40

Cultivating Your Creativity

42

Blooming Beyond Design Competition

44

Rise with EMC

48

Tuesdays at 10

52

Work with Shawn

54

Fleurvana

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Fleurvana THE FLORISTS' GUIDE TO

Instagram REELS

Unlocks August 29th!

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August 31st 7pm CST

LIVE Q&A

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Fleurvana

The Fleurvana Academy

Learn on Your own Schedule & at your own pace

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Where do Fleurvana Masterclasses go when after they've been unlocked? They go to the Fleurvana Academy Vault of course!

The Vault allows you to watch all of Fleurvana's Masterclasses at your own pace and as many times as you like during the course of your membership.

You can watch on nearly any smart phone, tablet, laptop or desktop 24/7. Here are a few of our newest Masterclasses added to the vault.

New classes are added every month!

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BLENDING MIXED BOTANICALS Mentor: Brenna Quan Learn the art of blending mixed botanical media from fresh flowers to dried/preserved botanicals and make smarter economic & sustainable choices for your designs.

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BUILDING YOUR EMAIL LIST Mentor: Shawn Michael Foley Build, Grow & Sell to your Thriving Mailing List!

Whether you're just getting started or you already have a large list, this class will help you to keep your list active & buying.

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PERFECTING YOUR PACKAGING Mentor: Amanda "Bee" Bowman Incorporate Your Branding throughout your Packaging & Posies in this Amazing Masterclass with Mayesh Design Star Alumni Amanda Bowman!

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INSTAGRAM DEMYSTIFIED Mentors: Natalie Ryan & Shawn Michael Foley The True How-to guide for growing your brand on Instagram!

Natalie Just hit the 80K follower mark on her instagram account July 2022!

VIEW PREVIEW

THE ART OF FLORAL FREELANCING Mentor: Shamay Andrich Shamay shares her strategy for floral freelancing from getting your first job to booking your calendar full of freelancing opportunities!

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VALENTINE'S DAY PREP Mentor: Patience Pickner Learn to Order, Design, & Sell Smarter for Valentine's Day!

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CALM & COZY ON CAMERA Mentor: Shawn Michael Foley Overcome the 5 most common fears of being on camera with Mayesh Design Star Alumni & Fleurvana Founder Shawn Michael Foley.

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THE ART OF WIRE, TAPE, & GLUE Mentors: Rebecca Raymond & Shawn Michael Foley Rebecca & Shawn take you on an expansive journey through the art of wiring, taping & gluing flowers for nearly any floral need.

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WOODLAND WREATHS Mentor: Shawn Michael Foley Use the natural beauty of branches, pods, nuts, berries, pinecones and foliage to create stunning woodland styled wreaths and designs.

VIEW PREVIEW

Get More Done!

Lower Your Stress

NOW AVAILABLE IN THE FLEURVANA VAULT

THE CREATIVITY CLEANUP

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m r o t s n Brai More Free Tim e al new

! a n a v r Fleu

s s a l c r e t Mas

with

Mentor

Shawn Mi chael Foley

Handle Multiple Projects

INTERNATIONAL LAND ART COMPEITITION

INTERVIEW WITH MATTHEW BLIND & GARRETT SKUPINSKI Matthew Blind & Garrett Skupinski recently represented Team USA in the 6th of July Cup: International Land Art Competition. Watch the full video interview along with their competition imagery!

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Matthew Blind

Garrett Skupinski

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Fleurvana

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Fleurvana

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Fleurvana Membership!

Subscription to Fleurvana Magazine: Complimentary Subscription to Fleurvana Virtual Magazine!

Including ALL back issues

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Fleurvana Membership Full Access to the Masterclass Vault Watch anywhere at anytime from nearly any device.

You will have immediate access to the entire Fleurvana Masterclass Vault!

New Monthly Masterclasses Every month we will feature a brand new Virtual Masterclass! Join us Live during the Class and be part of the conversation or watch later when it's best for your schedule!

The Entire Legacy Library The Legacy Series highlights our most impactful sessions, lessons & classes from our Three Original Fleurvana Summits.

Membership Perks Special Pricing & Discounts for Fleurvana Workshops, Retreats & Special Offers Commissions Become a Fleurvana Affiliate and receive a commission for every new member who signs up under your recommendation!

Monthly Community Mentorship Calls Group Mentorship call hosted by Fleurvana Founder Shawn Michael Foley AIFD PFCI Private Facebook Community If one of us wins, we all win!

Connect with your Fleurvana Family and Team Fleurvana through the Private Facebook Community. Post your Successes and share your victories!

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Fleurvana

Money Does Grow on Trees

Legacy Class: Replay Page 32

Phil Rulloda AIFD Educator, Mentor & Industry Leader

Fleurvana

I JUST WANT TO DESIGN It's time to get excited about your designs again! Does your design business just feel like an obligation?

Do you roll your eyes or cringe whenever you have to design for your clients?

If you're like many creative entrepreneurs you probably feel like the artistry you loved has become just another stressor, like you’ve lost your passion for your art and your designs are repetitive and boring. You may even wonder if design is still right for you or if it’s time to call it quits before you get trapped.

Well think again!

Shawn Michael Foley Fleurvana Founder, Author & Mentor

Order Your Print Copy You can fall in love with your design business all over again! In this book, author, designer and life coach, Shawn Michael Foley AIFD, PFCI teaches you everything you need to know to stop feeling trapped and thrive creatively so you can get your career back on track.

Through Shawn's A.R.T.I.S.T.I.C. Journey, you will learn how to:- Reconnect with your creative flow in 8 easy steps- Handle and sidestep your stress and frustrations to boost your productivity- Stay on track with your creative goals and ideasRemember what excites you about design- Rekindle the love for your work and for your business.

Order your copy and relight your spark for your design business!

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Download Your Free Digital Copy!

Fleurvana

Floral Body Art Workshop

Hosted by: Shawn Michael Foley

October 17-19, 2022 Dallas,TX (Monday, Tuesday, & Wednesday) I am so excited to welcome you into my own home with this 3-Day Intimate Floral Design Immersive Workshop.

All fresh & botanical materials along with supplies will be provided.

Just bring your favorite tools & smartphone!

Sharpen Your Floral Photography Skills Work closely with me designing with live models Make new friends & showcase your personality in your photography Page 36

GREET & GATHER 11 AM CST Arrive at Shawn's and meet your fellow floral artists!

CAPTURING YOUR UNIQUENESS 12:30 PM CST Make your designs stand out from the scroll on social media & enhance your unique style!

BUILDING BOLDER BOUQUETS 3 PM CST Basic bouquets will roll in on their own. Learn to make dynamic bouquets to showcase your skills!

THE DEVIL'S IN THE DETAILS 5:30 PM CST Details matter. By simply highlighting the right flowers & accents you will dramatically improve your portfolio.

FULL BODY FLOWERS 101 11AM CST This is a masterclass in full-scale body flowers.

From concept to execution, you will learn it all!

HEAD TO TOE FLORALS 1PM CST Plenty of time to create your masterpieces without feeling frantic!

DESIGNING ON THE HUMAN FORM 4PM CST You will apply your own designs to live models for a full floral body art fashion shoot!

CANDLIGHT COCKTAILS 57PM CST Sit back and relax at Shawn's for some candlelight cocktails, laughs & conversation.

CREATING YOUR OWN B-ROLL & STOCK PHOTOS 11AM CST Flex those ABS! (Always Be Shooting) Creating your own stockpile of images & videos will keep you well supplied with social media content!

TRICK SHOTS & FUN PHOTOGRAPHY 1PM CST Complimentary flying lessons on floral-clad brooms are available for this fun shoot! Trick shots & composite photography add humor and personality into your outreach and marketing.

EDITING YOUR IMAGES 3PM CST Editing does not need to be complicated. Learn simple editing techniques for Canva, Lightroom & Photoshop.

FOND FAREWELLS 5PM CST Alas, all good things come to an end. Get some last minute shots and videos with your new found floral friends and enjoy your evening!

Fleurvana

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SHAWN MICHAEL FOLEY This is a design from my continuing series "The Human Form Project" highlighting the beauty of body & blooms.

It's amazing what you can create when you allow yourself to experiment with your skills and ideas!

Fleurvana

Cultivating Your Creativity

Legacy Class: Replay Page 42

Sharrai Morgan- Faulkner AIFD Entrepreneur & Educator

Fleurvana

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CONTEST DETAILS

Theme: Blooming Beyond Create your Botanical Work of Art with Inspiration from a painting, sculpture, fashion or jewelry.

Reference Image of your Inspiration 3-5 High resolution images of your original design A description about your Art Piece & Inspiration Submissions Due by August 31, 2022 DESIGN BY SHAWN MICHAEL FOLEY

TOP 3 WINNERS

Full Multi-Page Feature & Interview in the MidSeptember Issue of Fleurvana Interactive Magazine Free Issue of Fleurvana's Mid-September Magazine Private Mentoring Session with Shawn Michael Foley

DESIGN BY SHAWN MICHAEL FOLEY

JUDGING CRITERIA

Clear correlation from Inspiration to Floral Art Piece Creative use of Color Clean Mechanics & Professional skills of design Balance, Scale, Proportion & Rhythm of Botanical Materials in relation to their vessel/display/model

DESIGN BY SHAWN MICHAEL FOLEY

MORE INFORMATION

There are no limitations to the botanical product you may use. Fresh flowers, plants, foliages, dried, preserved etc are all permitted!

Keep it honest by only submitting your own original work.

Smart phone images may be used as long as they're full sized.

Just have fun with it!

DESIGN BY URSULA GUNTHER EMC

DESIGN BY SHAWN MICHAEL FOLEY

RISE WITH EMC

INTERVIEW WITH CHRISTI LOPEZ Shawn Michael Foley

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Who is EMC? EMC - short for ‘EUROPEAN MASTER CERTIFICATION’ is what we are about. Who we are is an educational team that uses it's platforms to expose designers to the Infinite Creative Effect (ICE) and we teach with a driven, engaged and passionate team.

Designers are introduced to new design styles, shapes, color combinations, techniques, materials, and creative ways of using those materials.

Our signature EMC CORE PROGRAM shows its students how to look at flowers closely by discovering the differences in their personalities, emotions, and possibilities, thus learning to use them to the fullest variety of ways.

EMC creates a culture of engagement for floral creatives in pursuit of enhancing their potential. We also build a community stimulated by the same growth and ambition with the global floral industry.

WHY the INFINITE CREATIVE EFFECT (ICE)?

We ultimately believe that each of us, as designers, are constantly seeking and yearning for a continual flow of creative ideas, ambition, and inspiration.

This only comes from implementing the knowledge that we are taught and taking it to the "knowing" stage.

Once this has been accomplished, we allow ourselves to be changed, or open toward becoming a "conscious creative"; one that does not seek out the next trendy "trick or tip" while discovering the infinite creative possibilities that surround us. Hence, our Core Program brings this to fruition for European Master Certification graduates.

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Christi Lopez AIFD EMC Floral Artist, Product

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Developer & Educator

INTERVIEW WITH REBECCA RAYMOND EMC

TUESDAYS

AT

Shawn Michael Foley

Rebecca Raymond started a challenge for herself nearly 2 years ago. That challenge was to commit to one weekly instagram live every Tuesday at 10am PST. Since starting her series, she has taken her message to the main stage and teaches floral artistry on an international platform!

WATCH INTERVIEW

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Rebecca Raymond EMC

BLOOPERS

WATCH INTERVIEW

WHO AM I? I HAVEN'T RE-INTRODUCED MYSELF IN THE COACHING & MENTORSHIP ARENA IN A LONG TIME. I'M SHAWN MICHAEL FOLEY AND I HELP FLORISTS & CREATIVE ENTREPRENEURS GET UNSTUCK IN THEIR LIVES & CAREERS. I'VE HAD THE HONOR OF COACHING & MENTORING SO MANY AMAZING PEOPLE OVER THE PAST 4 YEARS.

WHAT IS MY METHOD? I DON'T USE COOKIE CUTTER FORMULAS OR CRUNCH NUMBERS. I HELP YOU TO FIND YOUR SUPERPOWERS OF CREATIVITY & GUIDE YOU THROUGH A SIMPLE CATALYST PROCESS TO ALLOW YOURSELF TO SHINE AS YOU ARE MEANT TO SHINE!

HOW DO YOU WORK WITH ME? #1 WITH YOUR FLEURVANA MEMBERSHIP: I HOST A MONTHLY GROUP MENTORSHIP CALL WHERE YOU CAN ASK ME NEARLY ANYTHING

#2 SELF STUDY THROUGH THE CATALYST PROGRAM: TRANSFORM WITH THIS GUIDED PROGRAM OF MY BEST TECHNIQUES AND GO AT YOUR OWN FLOW.

#3 WORK WITH ME ONE-ON-ONE: PRIVATE MENTORSHIP & COACHING WHERE WE EXPERIENCE DEEP TRANSFORMATION ON A SOUL LEVEL.

WWW.SHAWNMICHAELFOLEY.COM Page 54

Testimonial

Shawn's Catalyst

Program is like having him walk alongside you like an old friend!

The ingredients of this program are truly a magical recipe for success!

Shawn Michael Foley Fleurvana Founder, Floral Artist

Lynda O'Hara Lavender Blue Floral: Des Moines, IA

& Mentor

Testimonial All I can say is just lean in and trust the process... ... it freakin' works!

Ursula Gunther Fleurs D.C. Washington D.C.

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MID-AUGUST 2022

When the Student is ready...

THE TEACHER WILL APPEAR

WWW.FLEURVANAFLORALARTISTS.COM