Nature awakens

May - June

Nature awakens

‘I feel the warmth of the sun’

Nature awakens Spring is at its peak. Trees, flowers and plants are in full bloom, the days are getting longer and spending time outdoors has become a pleasant, daily event. What greater joy than adding a bit of this spring buzz to the daily lives of customers. Happy, uplifting spring colours at home. Who would say no to that?

This edition’s colour scheme is therefore bold and adventurous. The collections feature flowers in bright shades, which look beautiful in muted coloured vases and pots. It’s another delightful edition that will make you forget all about your winter blues. Let’s enjoy spring and day dream about summer.

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SPECIAL DAYS THAT DESERVE SPECIAL FLOWERS

MAY FLOWER MOMENTS 1st May 7th May 17th May

18th May 21st May

25th May

29th May

- May Day - World Laughter Day - World Telecommunication - Information Society Day - Fascination of Plants Day - World Day for Cultural Diversity for Dialogue and Development - Africa Day - Ascension Day - Spring Bank Holiday

WORLD LAUGHTER DAY May 7th 2017

JUNE FLOWER MOMENTS 1st June 5th June 8th June

14th June 18th June 21st June

25th June

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Breakfast in bed

- International Day of the Children - International Day of Environment - World Ocean Day - Best Friends Day - Results Dutch High School exams - Father’s Day - International Day of Music - First day of summer - Lonely Bouquet Day

INTERNATIONAL DAY OF MUSIC June 21st 2017

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HOUSEPLANT OF THE MONTH FOR JUNE

IN & OUT PLANTS

COMMITMENT-FREE PLANTS June is the month of rugged, easy to live with plants, a must-have for every man cave.

Commitment Free Plants instantly show that the guy in question is caring enough to keep something green alive and can help in improving your level of concentration. The plant on the right is a Calathea ‘Network’.

Calatheas are native to the tropical rainforests of South America, where they can grow up to several meters high. The name Calathea is derived from the Greek word ‘Kalathos’ meaning basket. In Greece, the leaves of this plant are still used for roofing and weaving baskets. This is your ultimate green companion for dudes.

This picture features a Campanula, one of the few plants that merges indoors and outdoors making the garden into a second home. Simply re-pot the plant once it has finished flowering and put it outside. Campanulas have an incredibly long flowering time and are available in different colours, which are great selling points to consumers. We chose a purple variety.

Purple is perfect for the Tenderall collection and is the ultimate spring colour. Start your In & Out joy now with Campanulas.

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Source: www.flowercouncil.co.uk

HOUSEPLANT OF THE MONTH

HOUSEPLANT OF THE MONTH FOR MAY

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Carnations stand for:

FLOWER OF THE MONTH

passion, desire & romance FLOWER OF THE MONTH FOR MAY CARNATIONS Carnations stand for: passion, desire & romance. The Latin name for carnation is Dianthus, which is derived from the words Dios (God) and anthos (flower). This makes the carnation a divine flower! Carnations look wonderful in every bouquet, fits any style of interior and are available in many different shades, such as purple, pink, yellow, peach… the list is endless.

FLOWER OF THE MONTH FOR APRIL PEONIES Summer hasn’t truly started until you have bought home the first bunch of peonies. These beautiful flowers look stunning in mixed bouquets but even better on their own. Peonies have different meanings in different cultures. In China, they represent royalty and dignity. Their Chinese name means: ‘the most beautiful one’. Whereas in the Western world, peonies aren’t considered ‘the most beautiful one’ at all. The flower symbolises shame as per a myth from ancient Greece. It’s time to give the peony a new meaning. We think that the symbol for romance and beauty in all forms will appeal to many.

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Earth & Simplicity The goal of this edition’s collections is to bring summer into the house and we can’t start early enough.

The warm colour palette of the ‘Earth & Simplicity’ collection will thaw every heart. The burgundy and pink flowers form an elegant contrast to the earthy coloured sundries. This colour combination is a sight for sore eyes, expressive without being loud.

This collection is aimed to slowly yet steadily merge outdoors and indoors.

Different materials are used to create a statement style. If you are more into country, simply replace some of the containers with polished pots and vases. Make sure to keep it simple! It’s this specific combination of colours and textures that brings balance into the whole scheme.

227 C 484 C In the round image above, you see trusted pots from ‘The Gems’ collection. They are perfect for the ‘Earth & Simplicity’ collection this time of year thanks to their organic shapes and different shades of grey.

It fits this collection’s colour scheme like a glove.

FLOWERS: Calla red, Alstroemeria ‘Gigi Cream’, Carnation ‘large Zurigo’, Jatropha ‘Firecracker’, Ornithogalum dubium ‘Orange Fire’, Germini ‘Terra Cookies ‘n Cream’, Heliconia ‘Black Magic’ and Clematis mixed.

7522 C The unit which is used to display our flowers, plants and sundries is also available to order. It will fit all your sundries giving customers a tangible idea of how things will look in their homes.

THE FLOWERS IN THIS PICTURE ARE: Ornithogalum dubium ‘Orange Fire’, Bouvardia ‘Diamond Coral’, Rosa ‘Kahala’, Astrantia ‘Star Of Africa’

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ZILVER

489 C basics

465 C

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PANTONE 489

Germini ‘Pomponi Happy’

FLOWERS: French tulip, broom (Genista), spirea, Gerbera ‘Chiquita’, Germini ‘Pomponi Kermit’

ROSA KAHALA This amazing rose in powdered peach looks stunning in a bouquet mixed with oranges and yellows.

PANTONE 484

‘Make it simple but significant’

SILVER FLOWERS:

Chysanthemum ‘Talitha’, Ginger ‘Shampoo’, Astrantia ‘Star Of Africa’, Rose ‘Kahala’, Chysanthemum ‘Grand Cherry’

PANTONE 227 14

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Tenderall This season’s soft and gentle Tenderall collection is again made up with a muted colour scheme and one statement colour: yellow. The bright shade is a real eye-catcher and symbolises summer that will soon be here. There is no better cure for winter blues than a beautiful summer’s day. The second statement colour in this collection is indigo. A shade that leans towards purple and makes you day dream about long, summer nights.

Thanks to the muted coloured pots and vases, the bright colours will become even more noticeable allowing the flowers and plants to play a lead role in this selection.

This collection also features the cactus, which adds a sharp, outspoken, rebellious edge to the softness.

2708 C FLOWERS AND PLANTS: Lilium ‘Roselily Thalita’, Carnation ‘Large Sensi’, Ammi visnaga The picture above shows the innocent character of this collection but with an edgy element by adding a cactus into the mix.

7530 C 197 C

FLOWERS: Hydrangea pink, Carnation ‘Large Sensi’, Clematis mixed, Lilac white, Ammi visnaga, Alchemilla Mollis

The picture on the left shows a lisianthus ‘Arena Light Pink’ in blush.

It’s a single variety and available in different shades from white, pink to purple and green. The Lisianthus Arena series is a favourite among many florists thanks to its versatility.

It is a real miracle worker in bouquets, wedding flowers and funeral tributes. It has an excellent vase-life and is an appreciated flower by many.

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101 C

7455 C basics

489 C

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Hydrangea; Gratitude, elegance and beauty The colours of these pots are magnificent but won’t draw away attention.

Therefore the focus remains with the flowers or plants that are put in them. If your flowers and plants deserve a moment of fame, these are your go-to pots.

PANTONE 197

A happy and wild bunch of flowers in an unusual vase looks great in every house.

Show your customers that a big bouquet is also available in a wild and frenzied style that will bring liveliness to their living room.

PANTONE 2708

PLANT: CODIAEUM The Codiaeum is a colourful houseplant and one that is easy to keep. She has earned an honourable spot in the Commitment Free Plants collection. The name Codiaeum (synonym for Croton) is derived from the Greek word ‘Kroton’ meaning tick and refers to the seeds of the plant, which resembles these tiny little bugs.

Opuntia microdasys albispina is featured again in this collection giving a bit of zing to cut through the tenderness. Opuntia is incredibly low-maintenance and makes a great birthday or housewarming gift.

PANTONE 7455

BLUE PANTONE 489 18

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the friends we meet EchteIt’s vriendschap is als de zon, schijnt alongzijthe way altijd! that help

us appreciate the journey

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The Gems The Gems are truly a must-have for the shop and your living room this season. The amazing and outspoken sundries are mixed with elegant flower varieties in bold colours and are a real treat to look at. Green is the key colour in this collection. Finding the right balance between the statement colours of the flowers and the signature sundries is elementary in creating that typical The Gems ambiance.

The products from The Gems collection are elegant and chic and will complement your shop range perfectly. For the photoshoot we have used a metal display unit to display the collection. In order to obtain the complete FlowerTales experience, why not hunt around for a similar display unit for your shop?

694 C 7513 C These rainbow vases are one of a kind and add a friendly ambiance to living rooms when the sunlight bounces off the colourful glass. In this picture, the vases are holding bunches of simple yet elegant Iris Casablanca.

FLOWERS: Hydrangea white, Rose ‘Sweet Dolomiti’, Polianthes tuberosa, Phalaenopsis ‘Detroit’, Veronica ‘Clea June’, Scabiosa pink

In the left picture: how to put summer in a vase. These white beauties are Calla ‘Captain Ventura’ and Eucharis grandiflora.

They’re elegant yet powerful.

When the flowers are used in their natural shape instead of in a hand tied, they will display an air or luxury. It is an essential element of The Gems collections.

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427 C 502 C 344 C basics

7532 C

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MAY THE MONTH OF EMERALD

PANTONE 344

Emerald activates the heart chakra and encourages love, inspiration, sincerity, honesty and positivity.

The birthstone also symbolises the joy of life, the feeling of unity and therefore has a positive effect on relations and friendships. Giving flowers has the same effect as the powers of emeralds. So the next time a customer is thinking of giving a beautiful bouquet or an emerald necklace, you can confidently say that the message to the recipient is the same but that flowers will allow him to surprise his love much more often!

Clematis PANTONE 427 JUNE THE MONTH OF PEARLS

Flowers: Rosa ‘Crazy Eye’, Scabiosa, Rose ‘Sweet Dolomiti’

PANTONE 694

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The soft and purifying energy of pearls bring serenity, peace and enlightenment. By using white sundries and white flowers, you are able to create the same tranquility and unity in the shop.

Inspire consumers to pick up a few of these zen pieces for a quiet moment at home.

PANTONE 502 CUT FOLIAGE!

Bergenia cordifolia, Lily Grass, Galax urceolata, Typha, Coral fern Pretty greenery is elementary when making exquisite arrangements and will let the flowers in the design look more prominent. Airy grasses, ferns or a small leaved Galax or Bergenia will give your arrangement an elegant appeal.

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Newbeez The most colourful collection of this edition is the ‘Newbeez’, which is bold in both colour and shape of the sundries as well as flowers. The ‘Newbeez’ collection gives you unlimited options to create frantic, fun hand tieds and floral arrangements.

The bouquets in this collection are wonderfully chaotic, colourful and full of life.

This collection portrays the life outdoors and brings infinite feeling of freedom into the house. The ‘Newbeez’ is the ultimate collection for festival-goers, bohos or tapping into the 60’s interior revival. The ‘Newbeez’ particularly appeals to your younger clientele thanks to the flirty playfulness. It will look very in style among the disarray of a student house or the organised chaos of the homes of young families.

339 C

THIS LIVELY BOUQUET ABOVE IS MADE WITH: Stocks red, Pineapple large, Chrysanthemum ‘Korona’, Strelitzia curved, Sweet peas, Nerine, Asclepia tuberosa, Anthurium ‘Hillary’, Gerbera ‘Pink Springs’.

305 C Cool gray 2 475 C

FLOWERS: Ginger pink, Vanda ‘Copper Red’, Stocks red, Pineapple large, Chrysanthemum ‘Korona’, Sweet Pea. Music and flowers have a lot in common. They make people feel happy, give meaning to memorable moments and can touch one’s soul.

When you have something worth celebrating, you often do this with music and flowers with weddings being the ultimate example.

223 C basics

465 C

World Music Day is the perfect occasion for the ‘Newbeez’. This cheerful and timeless collection will make every person sing and dance.

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FLOWERS: Cymbidium ‘Alice Anderson’

PANTONE 339 FLOWERS: Stocks red, Pineapple large, Chrysant ‘Korona’, Strelitzia curved, Sweet peas, Nerine, Asclepia tuberosa, Anthurium ‘Hillary’, Gerbera ‘Pink Springs’, Kalanchoe and Bupleurum

FLOWERS: Allium, Germini ‘Pomponi Bebob’, Gerbera ‘Pink Springs’, Dianthus ‘Cover’, Ginger pink, Vanda ‘Copper Red’, Stocks red, Pineapple large, Chrysant ‘Korona’, Sweet peas.

PANTONE 475

‘The earth laughs in flowers’ Trailing flowers and plants remain one of the trending styles for this season. It works exceptionally well for consumers with small living spaces. By hanging up plants and flowers you will create instant happiness. It will upgrade your classic vase of flowers into a fashionable wall decor that can be changed to your taste at any time.

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CHYSANTHEME ‘KORONA’

PANTONE 305

This yellow Chrysanthemum symbolises vulnerability and careful love. It’s the exact opposite of the ‘Newbeez’ collection. However, the bright yellow of the flowers makes it a perfect complement to this collection. Dare to be vulnerable!

PANTONE 223

These vases may look familiar to you and you’re right! They have been featured in previous edition’s The Gems collection. It really can be this simple; different collection, different colour palette.

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Credits On behalf of the FlowerTales team in Holland (Jojanneke Vellekoop, Samantha Wilhelm, Veronique van Campen, Romy van Kleef, Hidde Klink, Miranda Tervoorde, Bianca Rijkenbarg, Nancy van Kleef), we would like to thank the following people for this photoshoot: all our colleagues at the FleuraMetz head office in Aalsmeer, the purchasing team for flowers and plants, our heroes at Purchasing of sundries and decorations and all the colleagues, who have translated this issue into different languages (Eric MĂŠgel, Vanessa Beysson, Hillmee Shek, Samantha Wilhelm)