The Hardware Edit

November – December ’18

The Hardware Edit

Winter: time to get cosy

2 FlowerTales November – December ‘18

Editorial

This special hardware edit gives you a unique preview of the new winter collection. Grab the opportunity to present these items in your Cover – the hardware edit Amber is our cover model for this special issue. The photographer and I took lots of pictures of her ready for autumn 2019. This allows me to move with the seasons and use flowers that are so typical for the time of year. In this picture you see the rustic basket Lombok

shop now! I’ve noticed that this year’s autumn is full steam ahead.

We’d better act fast, don’t you think? Despite the fact that there are hardly any flowers or plants incorporated in the hardware packages, they look incredibly lively thanks to a clever combination of sundries and decorations. A little bit of pre-Christmas to keep us going…

This basket and other decorations are available in the Sensum package.

For the actual FlowerTales Holiday story and the complete Christmas The FleuraMetz app has been given a touch of magic by FlowerTales.

Download the free app on your mobile phone or tablet.

Any queries or comments? Feel free to send us an email: info@flowertales.com or message us on Facebook or Instagram.

packages, you will have to be patient a little longer… I will present them on 1 November! For now, enjoy our hardware Winter Wonderland!

Flynt

Love,

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pinterest.com/flowertales0343 The Hardware Edit 3

Vero vito is moving from Latin American elements to the country side this winter. Natural materials however, are still key in this trend. One of the feature items are the tiered display stand in rattan and the hanging ornaments that clearly have a more natural look.

These bud vases look gorgeously hideous! Complete the look of this set from the Lisa series with matching plants and pots.

4 FlowerTales November – December ‘18

I am so proud to present glassware by Fidrio to you, which is new at FlowerTales this autumn. The products from the exclusive Fidrio collection are hand blown in wooden molds. Professional glassblowers create unique pieces of art, each item is different in shape, colour and size.

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‘Kindness is like sn it beautifies every it covers’

6 FlowerTales November – December ‘18

now, ything

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From crazy and absurd to playful and youthful in winter. This colourful collection is getting its playfulness from mushrooms, reindeer heads and lots of glitter. This theme creates its own unique style by combining extremes. Imagine this package chock-a-block with flowers and it becomes even more colourful and alive.

Something that will call your attention and stands out from the ordinary.

8 FlowerTales November – December ‘18

Christmas baubles in all sorts and sizes, the one even kitschier than the other. Colours varying from shiny red to pastel pink and pearl white. These baubles must combine into a feminine Christmas tree. I am going to show you the opposite by mixing them with wooden hanging ornaments and other decorations. It will give the trees and Christmas arrangements a rustic character steering away from obvious girliness.

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10 FlowerTales November – December ‘18

colour of springtime is flowers; The colour of winter is in our imagination’ ‘The

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Sensum is very strong in contrast this winter. The package contains powdery nude tones as well as hard colours, such as black and blue. This variety in colour is also shown in the hardware. Pots and vases are all different in shape, texture and colour. A package that holds a story for every consumer allowing them to bring home a chapter of their own.

12 FlowerTales November – December ‘18

The Christmas baubles that are included in this package are either clear or white. The cool feeling that Sensum depicts is enhanced by them. The package has a Scandinavian touch to it this edition. However, the addition of ice blue gives the whole its own twist. I am telling you that will see a lot of rattan and cork this winter. These materials bring a natural balance to Sensum.

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‘Paradise doesn’t have to be tropical’

14 FlowerTales November – December ‘18

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The surrealistic and mystical Moesson is becoming tangible this Christmas thanks to the new and different materials that are featured in the package this time. Lots of wood, little details with ribbons and velvet stars. This edition is also richer in colour. Notice the glamourous pots and vases with shiny finish. What is the mystical element? That will have to be the colour combination. Pairing plum and green with gold and silver is different and mysterious.

Why combining these specific colours? You will read it in the winter issue, available as from 1 November!

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The hardware in this package breaths a heavenly feeling of luxury. Real eyecatchers are the black hat boxes with lush, golden details. They will transform any Christmas present into a deluxe gift! Hanging ornaments and ribbons in rich materials, such as velvet and faux leather give the completed look a high-end finish.

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18 FlowerTales November – December ‘18

‘I’m cold as ice but in the right hands

i’ll melt’

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Colophon

REALISATION AND EDITORS: The FlowerTales team (Jojanneke Vellekoop, ManĂ´u ten Asbroek, Diana van Zwieten, Romy van Kleef and Nancy van Kleef) SPECIAL THANKS TO: the models, all our colleagues at FleuraMetz HQ

Ordering or want to become a customer?

Send it to info@flowertales.com or download the FleuraMetz App

Aalsmeer and Honselersdijk, the purchasing team for flowers and plants, our heroes from hard goods and decorations and all the colleagues, who translated this issue into other languages (Eric MĂŠgel, Vanessa Beysson, Hillmee Shek and Sara Hildebrandt)

Reactions: info@flowertales.com