LAUNCH FEATURE PAD I | 25 23 fuel card users. Top Oil will continue to increase its fuel card business and strengthen its network with the addition of new Top Oil service stations and strategically located unmanned 24-hour locations nationwide in the near future.” “We have an opportunity to capture a greater market share of the fuel card market,” added Eamon, “Top Oil has a strong fuel card network of 200 locations across Ireland, with an additional 25 new Top Oil branded locations planned in the future. Some of these locations will have 24-hour unmanned HGV fuelling areas with an AdBlue pump on site, which is a key requirement for the haulage industry. Top Oil has an excellent network of AdBlue locations across Ireland, which is a great selling point when promoting the Top Oil fuel card network to the transport sector.” Personalised Business Approach at Top Oil Top Oil has 20 experienced fuel card account managers located across the country who manage the fuel card network, engage with new and existing customers and offer a local and personalised service to its customers. Eamon Martin believes that Top Oil’s locally based account managers, who have an indepth knowledge of the fuel card business, are key to the company’s success; “These days, a lot of sales contacts are made by phone or email, and the personalised local service is disappearing. Top Oil is challenging this and believes in a personalised approach to business. We provide local account managers to each new fuel card customer who will help to build long term business relationships and be there to discuss any issues or concerns they may have.” The account manager team at Top Oil is supported by a customer contact centre and a fuel card administration department, located in Dublin. Top Oil recently held a national fuel card sales conference in May 2016 in the Croke Park Hotel which was attended by all of Top Oil’s sales and marketing staff. The focus of the conference was to highlight the growth potential of the Top Oil fuel card business and to demonstrate the marketing support available to the sales team to help drive sales for the fuel card business. AdBlue The provision of AdBlue at all new HGV fuel card locations is an essential product, as the majority of new diesel vehicles in
Ireland over two litres, including cars, and now vans, need to use the AdBlue product. Eamon Martin explains what exactly AdBlue is; “AdBlue is a purified colourless liquid for use in diesel engine exhaust systems. It consists of demineralised water and a highly purified grade of Urea (32.5%) which is the common name of the chemical Ammonia (NH2). When the AdBlue liquid is injected into the exhaust at the SCR unit, the ammonia converts much of the toxic NOX exhaust gases into harmless nitrogen and water vapour, both of which are harmless to the environment. The net result is a much cleaner and less damaging exhaust emission. AdBlue is dispensed into a separate tank in the vehicle and the usage equates to 4 percent of road diesel consumption. The availability of AdBlue at Top Oil motorway locations is a convenient way for Top Oil Fuel Card customers to refi ll their vehicles with this
unique product.” Top Oil Fuel Card €50 Special Promotion! As part of its fuel card sales drive and to engage with new customers, Top Oil is providing all new account holders with €50 credit off their first invoice. If you would like to open a new fuel card account, please give Eamon Martin a call on 086 2562785 or visit www.topoil.ie . New Top Oil Fuel Card Locations Top Oil is always looking for new 24-hour unmanned fuel locations, based in key industrial areas with very good HGV traffic movements. If you have a potential site, the company would be delighted to hear from you, please contact Eamon Martin by email - emartin@top.ie.
Better value is on the cards. Sign up for a new
Top Fuel Card Account before 31st December 2016 and receive
€50 credit on your first invoice. (T&C apply, offer valid to 31/12/16, ts only). offer applies to new fuel card accounts
Network Fuel Ca rd
Fuel Card 70836212
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ing Oill at at www www.to .top. p.ie ie
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