BUSINESS CENTRE NETWORK

Being a member of the Business Centre network is paying off for Mangoletsi

‘We’re in a really good place to respond to leads,’ says dealer principal Simon Taylor

After more than 50 years’ representing Alfa Romeo, Cheshire-based car retailer Mangoletsi is now better placed than ever to meet fleet customers’ needs. Simon Taylor, dealer principal at the centre in Knutsford, says the adoption of the full spectrum of FCA Group brands in recent years has left potential clients with little reason not to “forge a strong and lasting relationship” with the business.

And more recent developments, which have been brought about by the establishment of FCA’s Business Centre network, mean it’s ideally positioned to attract new business and cater for existing clients’ needs.

“The Business Centre network is delivering a really co-ordinated approach to fleet and business customers across the country,” says Taylor. “We’re in a really good place to respond to leads and we know there are people on hand at FCA UK’s headquarters in Slough to respond promptly in the event that we need them.”

Mangoletsi was added to FCA’s Business Centre network two years ago and serves fleets of all sizes in Cheshire, Manchester, and parts of the wider north-west region.

“Why would a fleet customer not come to a dealership offering four brands under one roof?”

Simon Taylor, Mangoletsi

FCA’s new partnership with leading retail sector customer contact specialist CPM has added new levels of efficiency, however.

A new Business Centre portal – giving a centralised overview of all fleet enquiries, leads and their status – is paying dividends.

“A member of the team is on that system every day and it’s made marked improvements to certain areas of the business,” says Taylor.

“It means we aren’t dealing in emails anymore. Every enquiry is visible, and we know exactly what we have to do to meet and exceed customers’ requirements each day. It’s made us far more efficient.”

Increased efficiency is something Taylor is excited to see injected into FCA’s prospective fleet vehicles, with the arrival of new electrified products, including the fully-electric Fiat 500, Jeep Renegade 4xe plug-in hybrid (PHEV) and the Fiat E-Ducato electric van.

Taylor says: “Our site is 100% ready for electric vehicles (EVs). We have charge points in our workshops and for our customers and have four master technicians trained in EVs.

“Having that capability will open doors for us and we’re really excited about the potential.

“Why would a fleet customer not come to a dealership offering four brands under one roof and a range of vehicles for every customer and every requirement, ranging from performance cars like the Alfa Romeo Quadrifoglios right through to full EVs such as the new Fiat 500 and everything in between?”

Taylor asserted his business’s desire to meet every need of its Business Centre customers during Covid-19 lockdown.

The business remained operational, with team members readily available to take enquiries via phone or video call.

“We consider ourselves a one-stop shop as far as our business customers are concerned and it was important for us to maintain that, especially at such a challenging time,” Taylor says.