Tim Lisko // Writing Samples 2017

tim lisko C

P Y W R I T I N G

A WRITER’S BOOK of WRITING.

I’D LIKE YO U TO S E E SOME THINGS I W R OT E .

I’ve included print, radio and broadcast samples from local, regional and national clients. A few things won national Addy awards.

Some were included in the One Show. Some died on the vine. More importantly, I’d love to talk to you in person to chat through some big ideas.

And big plans. Thanks.

PRINT

WORK Beer Brand Ads ( R I C H M O N D, VA )

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PRINT

WORK Beer Tally Sheet ( R I C H M O N D, VA )

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For every time you Knock off the rust.

Come out unscathed.

Outlast a machine.

And know how to fix it.

You’ve earned some beer.

For every time you Take it all on your shoulders.

Use brute force.

Go above and beyond.

And save another life.

You’ve earned some more.

What you have in your hands is pure American ingenuity. Elbowgrease staple-gunned to knowhow. It’s a tally sheet. A way to keep track of the ounces you earn. For the jobs you do. It works a little something like this: Pull up weeds. Mark it down.

Build a fence. Mark it down.

Shovel anything from Pile A to Pile B. For heaven’s sake, mark it down. If you put on protective gear to crawl under, over or into places a man shouldn’t fit, mark it down. This isn’t a substitute for work ethic. It’s not a bribe.

It’s just a little something to make sure no job is thankless.

So, go out and make your grandfather proud. Then mark it down.

You’ve earned it.

PRINT

WORK Beer Distribution Sheet ( R I C H M O N D, VA )

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Work beer isn’t cute.

It isn’t fruity.

It isn’t tanning beds and trust funds.

Weak minds and weaker handshakes.

It’s about torque.

And raw knuckles.

And spending eight hours fixing six machines with one tool.

It’s axle grease and Detroit steel.

It’s knowing money does grow on trees.

But only if you hack one down and rip out the stump.

Work is a lager. Pale and not too heavy. Crafted like house beers back when men were men and women built bombs. Slightly bitter with a malty body that somehow tastes better when you sit back to count bruises and fingers and it only seems fair that the bottle has to sweat.

TV

The Indy 500 ( C L I C K H E R E TO P L AY )

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TV

Hoosier Lottery Cash4Life ( C L I C K H E R E TO P L AY )

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PRINT

Royal Purple Synthetic Oil ( I N D I ANA P O L I S fo r M S K )

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STOCK OIL

IS PERFECTLY FINE FOR THE SHOWROOM

BOOST YOUR HORSEPOWER WITH A WRENCH AND A RAG

Bring it home. Make it yours. Replace everything but the frame. But, if you want power and performance, especially over the long haul, protect your engine with Royal Purple.

/RoyalPurpleFan

@Royal_Purple

@Royal_Purple

#ROYALPURPLE

THE ONLY THING YOU SHOULD FILL WITH

STOCK OIL DRAIN PAN IS A

Go sporty. Or get serious. Swap out parts until everything’s custom. But, if you want power and performance, especially over the long haul, protect your engine with Royal Purple.

/RoyalPurpleFan

@Royal_Purple

@Royal_Purple

@Royal_Purple

#ROYALPURPLE

#ROYALPURPLE

UPGRADE YOUR OIL OR

DOWNGRADE YOUR EXPECTATIONS

Your car was engineered for maximum power and high-end performance. Why hold it back with low-end, OEM oil? Give your engine Royal Purple, the oil it deserves.

/RoyalPurpleFan

@Royal_Purple

Swap out your OEM oil. Or just get used to the fact that it will never boost your power, never increase performance or never protect your engine like Royal Purple.

/RoyalPurpleFan

@Royal_Purple

@Royal_Purple

#ROYALPURPLE

RADIO

Blue Marlin Low-country Restaurant ( C H AR L OT T E , N C )

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“SHRIMP” :60 VO : The Lowcountry is a long, slow stretch of land thick with culture, thick with men who wake up every morning and head out into the mist, looking for shrimp. Just like the fathers and grandfathers before them, who’d wake up every morning and head out into the mist, looking for shrimp.

These men, these lifelong shrimpers spend sunup to sundown chasing shrimp, hauling shrimp, putting shrimp on ice. At night they drift back to shore in boats riding low, heavy with shrimp and drive themselves home in trucks they bought to haul shrimp, listening to reports on shrimp futures and the latest shrimping news to climb out of wet clothes that will always, always smell like shrimp.

So it takes some powerful cooking, some kind of special, passed-along, Lowcountry magic to get these men to sit down to dinner and think: “Man, that shrimp looks good.”

At the Blue Marlin, every jumbo shrimp, every sweet crab cake, every forkful of fresh-caught swordfish carries with it the taste of the land that thought it up.

Blue Marlin. Fine lowcountry eats.”

PRINT

PATTERN ShyTown Missed Connections ( I N D I A NA P O L I S, I N )

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SHY TOWN MISSED CONNECTIONS

SPENT THE LAST FIVE YEARS IN A RELATIONSHIP WITH YOU. WALKED BESIDE YOU THROUGH A THOUSAND CITY BLOCKS TO A THOUSAND NORMAL THINGS. WOULD LIKE TO GET TO KNOW YOU, SOMEDAY. I WAS WEARING: TURTLENECK, J CREW JACKET, ELENA BOBYSHEVA PANTS, J CREW SHOES, JEFFREY CAMPBELL

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PATTERN ISSUE NO. 10

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SHY TOWN MISSED CONNECTIONS

I WAS WEARING: JACKET, HIDE DRESS, J.O.A NECKLACE, VINTAGE SHOES, JEFFREY CAMPBELL

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BOOK

Collaboration with Penelope Dullaghan ( T H I S I SN ’ T T H E E N D O F T H E B O O K )

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This isn’t the end of the book.

This is the end of a puppy’s tail, causing a whole lot of trouble.

This isn’t the end of the book.

This is the end of a pencil squiggling all sorts of squiggles.

This is the end of a train with a great cloud-spotting station.

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304.444.6454