Pierre Cronje Journal Volume 1, May 2013

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L AT E S T DE SIGN PRE VIE W PIERRE’S TIPS

KRAMERVILLE S H OW R O O M N OW O P E N

CONTENTS

1 . L AT E S T D E SI G N P R E V I E W

2. KRAMERVILLE SHOWROOM NOW OPEN

3. P I E R R E ’ S T I P S

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Pierre started his business as a furniture restorer 25 years ago. Today all of Pierre’s furniture is locally manufactured by over 180 South African craftsmen in the 4000 m 2 factory in Lansdowne, Cape Town. Pierre Cronje pieces are truly South African future heirlooms, both from their design origin and through the artisans who craft them.

Pierre Cronje original pieces are created in a variety of styles that combine international furniture trends with Cape heritage design, including Classic, Country and Contemporary ranges. Pierre’s Bespoke range is the most exclusive. The expression of individual preference has earned the Pierre Cronje brand a distinct following.

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“Some clients want perfection, but art connot be perfect and perfection isn’t art - between the two there is a place of natural beauty that I seek”

SHOWCASE

Norelle Console

Cape Cross Stretcher Armoire with Gabled Top

Alsace Dining Table

EXPLORE >> OUR FULL PRODUCT RANGE ON W W W. P I E R R E C R O N J E . C O . Z A

Karoo Chair

Flower Table

Versailles Armoire

Cape Cross Stretcher Table

L AT E S T DE SIGN PRE VIE W

Z ANDLO 0 PER DININ G TABL E The name Zandloper comes from the dutch word for hourglass, the shape of the tables’ base. It features hand forged nails which are for construction, not decorative. It has been developed by Pierre Cronje as a way to make use of the tremendously character filled French Oak that is currently being imported.

Currently Pierre favours rare French Oak, which he personally sourced from France. The indivi­dual trunks are cut to specification, stacked and bound together

in their original form to be used in single furniture items such as tabletops.

This method ensures that the grain of the wood matches in the final product.

At the end of a lifespan of a tree, many as old as 600 years, Pierre believes that the symbiosis of man and tree lives on through timeless functional furniture pieces. Locally wood is sourced through Forest Stewardship Council compliancy (FSC), ensuring sustainable forestry practice.

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KRAMERVILLE

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Pierre

Cronje recently opened the doors of his flagship showroom in Kramerville. Pierre now literally also brings to the table his unsurpassed design flair.

The new Pierre Cronje venue, with its 700m2 showroom capacity, is ideally suited to showcase the large variety of solid wood furniture pieces.

An element of the Pierre Cronje factory shines through in the design of the showroom, educating

visitors on Pierre Cronje’s South African manufacturing heritage that stretches almost three decades.

Pierre has an incredible passion for wood and is committed to only using wood from sustainable and ethical sources. Pierre Cronje’s celebrated furniture pieces are sure conversation pieces, bringing a sense of gravitas and admiration to the spaces in which they live.

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PIERRE’S TIPS

Pierre likes to combine different timbers, whether this is for one piece or within a room.

French Oak which is a lighter, sandy coloured timber and rich brown timbers like Walnut complement each other well.

This is inspired by traditional Cape Dutch furniture where Stinkwood, a hard wood, was used for the carcasses of cupboards and units where softer, fruit woods like French Cherry, Witels and Yellowwood were used for the doors and drawer fronts.

These days different pieces of furniture made from different materials can work alongside each other in the same space.

Caring Instructions: Natural Oak and Blackwashed Oak: a damp cloth with a little Sunlight liquid when necessary.

Dark Oak is usually polished and can be cared for using our Pierre Cronje wax.

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Bespoke furniture is the expression of individual preferences that has made our brand so popular.

ABOUT BESPOKE FURNITURE ON OUR WEBSITE

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C ON TAC T US