INSIDE THE JULY 2026 ISSUE: Ballooning Against a Red Rock Backdrop p. 3
COMMUNITY PROFILE Meet Sheriff Bret Axlund p. 9 Real Estate Section: Why Renters Love Flagstaff p.15
A New Coffee Shop Grounded in Customer Service p. 4
Williams’ Poozeum May Be a Pile of Fun p.17
Wecom Fiber Invests in Flagstaff’s Productivity p. 6
Pepsi Amphitheater Celebrates 20 Years in the Pines Organizers say, ‘Artists are clamoring to be here’
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By Bonnie Stevens, FBN
.B. King may have performed “The Thrill Is Gone” at Pepsi Amphitheater in 2011, but for Flagstaff, Coconino County, concertgoers and the many artists who perform here, the thrill continues to grow. This year marks Pepsi Amp’s 20th
anniversary, solidifying its place in the spotlight as a must-see venue with a solid gold lineup this season, including world-class performers Lee Brice, George Lopez, Robert Plant and Alison Krauss. “One of my favorite parts of the experience is to watch people arrive to see their favorite artist,” said Kerry
Dunne, president and CEO of R Entertainment North, which manages the venue. “They are so excited to be 7,000 feet up, among the pines – many of the trees are well over 100 years old. It’s just an amazing place to see a concert. The vibe is wonderful, the people are great, the scenery is amazing.” More than 42,000 attendees gather for shows at the 3,000-seat amphitheater each season, and the majority,
some 60%, live outside of Coconino County. Phoenix is the leading source of concertgoers, followed by Northern Arizona, then Las Vegas. “More than any client, our agency constantly receives rave reviews for the Pepsi Amphitheater in Northern Arizona, especially during the oven season, called summer in Phoenix. It is our culture to migrate north as often Continued on page 35
FREE Celebrating America’s Freedom FREE Family Activities &
July 4th, 2026 Activities Drone Show 4-9pm
9pm
Foxglenn Park
discoverflagstaff.com/july4events
Box Tots Lands Shamrock Distribution Deal Sedona founders turn food truck favorite into a growing frozen-food brand
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By V. Ronnie Tierney, FBN
ntrepreneurs Brian Konefal and Bryan Lubbehusen have built a following for Box Tots, a mashed potato tot made without seed oils, fillers, preservatives or bioengineered ingredients. The product recently reached a significant milestone when Shamrock Foods added Box Tots to its distribution network, expanding its reach beyond food truck customers and festival-goers.
Marketed with the slogan, “It’s like a Tot, but it’s Not!,” Box Tots offers a distinctive take on a familiar comfort food. “Our product is like a homemade mashed potato tot,” said Konefal. “It’s the perfect blend of crunchy on the outside but creamy on the inside and does not contain any of the nine FDA food allergens.” The partnership brought together two complementary skill sets. Lubbehusen had years of Continued on page 39
July 2026 | Issue 6 Volume 19
Box Tots owners Brian Konefal and Bryan Lubbehusen created a mashed potato tot without fillers, preservatives or bioengineered ingredients. Photos by V. Ronnie Tierney, Fresh Focuses Photography