Issuu

INSIDE THE JANUARY 2025 ISSUE: Quality Connections Expanding its Life-Changing Impact p. 3 New Year, New Pitch Opportunities for Entrepreneurs p. 4

By Peter Corbett, FBN

ilver Airstream trailers are unmistakable symbols of America’s wanderlust, traveling the nation’s roads and nesting in campgrounds since the 1930s. The iconic American brand with tens of thousands of shiny aluminum

trailers still on the move has gained popularity in recent decades with their retro design and reputation for longhaul reliability. Indeed, your uncle’s “silver bullet” trailer is now a hip home on wheels. This has spawned a niche business for Flagstaff Airstream Renovations LLC, incorporated in 2021 by owner

Lance Reynolds. He’s a longtime restaurateur, consultant for US Foods and part-time musician with the Las Vegas country band Cash Presley. The trailer odyssey began as a hobby in 2015 when Reynolds started renovating his own Avion trailer. Avions are similar but squared off more than the rounder “shoulders” of an Airstream. “In 2020, when the world shut down and I wasn’t traveling for business, I

Ballet Master Has Seniors Stepping Out p. 17

Community Profile: Barber Keeps Skills Razor Sharp p. 12

Pet Owners Seeking Healthier Food Choices p. 20

had some free time,” Reynolds said. “I decided to kind of accelerate the hobby a little bit. We had some people who had come into our life that were very, very, very handy and out of work. So, I actually started the company to help them.” The plan was to renovate two or three trailers per year to make enough money to pay them and provide health

DAILY FLIGHTS

Restaurateur Shifts Gears to Revive Airstream Trailers Retro trend has renovation crews busy

Photographer Efren Lopez Opens Galleries to Showcase Other Artists p. 17

Continued on page 30

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Keeping Your Spirit Young Dr. Ronda Beaman teaches executives, students and athletes to live as playful, healthy, imaginative, resilient leaders just a little bit, so your soul can breathe while your body goes in to work,” she says in her TEDx Talk. Beaman believes that at some point in our hen Ronda Beaman, Ph.D., learned about the science of neoteny – the phe- youth, we were discouraged from being joyful, playful, passionate beings so that we could be nomenon where an organism retains “adulted” into society. juvenile characteristics into adulthood – she was “We don’t inherit fear. We don’t inherit inspired to write the book, “You Only Live Young boredom and passivity. We are socialized toward Twice” and create the TEDx Talk, “Die Young as them. We accept them,” she says. “We fall in line Late as Possible,” suggesting that most of us age like a bunch of lemmings, as that’s the kind of beourselves from the inside out. havior that we’re supposed to do as an adult, as a Dr. Beaman is the creative force behind much grownup, as someone of aged numbers of years.” of PEAK Learning, an international research and She says neoteny is the practice of maintaining consulting firm based in San Luis Obispo, Califorchildlike qualities throughout our entire lives. “It’s nia. She also is a clinical professor at the Orfalea College of Business at California Polytechnic State what we inherit on the day we’re born. They are things like awe and wonder, joy and singing – the University, San Luis Obispo (Cal Poly). As an things that make us inextricably and fantastically internationally recognized and award-winning human.” expert on leadership, resilience, health and wellShe asks, “Did you know that even people ness, education and coaching, Beaman teaches who hum live like seven years longer than people families, students, athletes and executives how to who don’t? We’re meant to be these amazing, increase creativity, performance and resilience, beautiful, extraordinary machines and most of and perhaps even extend their lives. “Gallup did an international poll involving 149 us don’t even tap a tenth of it because of the way countries and found that over 70% of us are disen- we’re socialized, because of the way we’re raised, because of all kinds of reasons.” gaged at work. That means when you leave your car in the morning, you leave the windows down Continued on page 31

Through a globally televised fitness program, executive coach and best-selling author Ronda Beaman teaches the joy of movement to individuals with special needs in more than 80 classrooms around the world. Courtesy photo

January 2025 | Issue 1 Volume 18

By Bonnie Stevens, FBN

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Flagstaff Business News // JANUARY 2025

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The Quality Connections family celebrates success for both the nonprofit organization and the individuals it serves. Courtesy photo

Quality Connections Marks 25 Years with Major Expansion to Page Nonprofit doubles reach with group homes, job training programs for individuals with disabilities

By Cindy May, FBN

hen Quality Connections (QC) began 25 years ago, it had a simple but powerful mission: to empower individuals with disabilities to achieve independence and success. This month, QC will celebrate its silver anniversary not with a party, but by expanding its impact in Northern Arizona. The organization is taking over the operation of the Helping Hands Agency, a consortium of eight group homes and an adult day program in Page. The move more than doubles the scale of QC’s services, said Armando Bernasconi, CEO, who launched Quality Connections 25 years ago with his wife, Melissa. This expansion includes acquiring some physical assets and leases from Helping Hands Agency. QC plans to maintain existing programs while enhancing opportunities for employment training, in-home care and community engagement. “This is an extraordinary moment for Quality Connections,” said Bernasconi. “We’re thrilled to bring our successful workforce development and support services to Page, offering even greater opportunities for individuals with disabilities.”

A SEAMLESS TRANSITION

QC is committed to ensuring the transition is smooth for both clients and staff. All Helping Hands employees are continuing in their roles; meanwhile, QC’s leadership has conducted listening sessions with staff, clients and guardians to identify priorities and preserve the close-knit community culture. “The sense of connection among clients, guardians and staff in Page is truly special,” said QC Chief Operations Officer Doug Arnett, who has been overseeing the integration of the two

programs. “We are excited to become part of this community and to contribute to its continued success.”

HONORING A LEGACY

QC’s expansion builds on the legacy of Cynthia Kokasko, founder of Helping Hands Agency, who has dedicated nearly three decades to serving individuals with disabilities, said Bernasconi. Kokasko will be turning her focus to Helping Hands Express, a publicly funded transit service that enables seniors, students, individuals with disabilities, and the public the freedom to work, shop and go to school without the expense of owning a personal vehicle. The Express links Page with seven small towns in the region and is working toward establishing permanent, dependable transportation in all directions from Page.

LOOKING AHEAD

In the short term, QC plans to focus on maintaining high-quality services during the transition while laying the groundwork for expanded employment opportunities for participants. Longer-term plans include growing in-home services and introducing QC’s social enterprise business, QC Office, to Page.

EXPANSION HAS ALWAYS BEEN PART OF THE DNA OF QUALITY CONNECTIONS

Both Bernasconis had extensive experience working with disabled individuals prior to founding Quality Connections and were further motivated by their friendship with Armando’s college roommate, Ben Sutcliffe, who had cerebral palsy. Among Ben’s dearest wishes was to be gainfully employed. They began QC in their dining room and garage. In the past 25 years, QC has grown into a multi-faceted organization. QC Office launched when Melissa and Armando were awarded a $750,000 Rehabilitation Services Administration Establishment Grant from the state. (QC Office’s first employee was Ben Sutcliffe.) Then came expanded employment services Continued on page 29

Flagstaff Business News // JANUARY 2025

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The puzzle pieces of small business ownership came together for Puzzle Rides founder Katie Dufort after winning the Moonshot competition locally in the Quad Cities and then again in Cottonwood for the Statewide Rural AZ Pitch Competition last year. Courtesy photo

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Nogales: August 22 oonshot, a leading Arizona-based non Payson: September 13 profit dedicated to fostering entrepre Flagstaff: September 18 neurship, is preparing for its 6th Annual Winslow/Holbrook Corridor: September 19 Rural Arizona Pitch Competition Tour. The Page: September 25 state-wide event will expand to 20 stops across rural Arizona, offering entrepreneurs the chance The Rural Arizona Pitch Competition State Fito present their innovative ideas and compete nals will be in Prescott, Saturday, Oct. 18. for local prizes. For the first time, it will include Participants will benefit from bilingual pitch bilingual resources and mentorship opportunities training, mentorship and materials in English to better serve Arizona’s diverse communities. and Spanish. Each local winner will advance to “The Pitch Tour is a tremendous rally point the state finals in Prescott, with a chance to win for all these communities to focus early-stage the state title and up to $10,000 in cash, as well as companies and small businesses toward their next step and continue to grow,” said Blue Cross the Crowd Favorite award (valued at $5,000) and several other new cash prizes. Blue Shield of Arizona Vice President of Com“Moonshot’s Rural Arizona Pitch Competition mercial Sales and Service Mike Groeger. “From provides important opportunities and visibility my perspective, no one does more to promote for startups across the state, and we are proud to small business growth than Moonshot in rural Arizona. We couldn’t be more excited about our partner in their efforts,” said Arizona Commerce Authority President and CEO Sandra Watson. partnership with Moonshot and continuing to promote economic growth throughout the state.” “To date, many prominent Arizona startups from rural communities have been highlighted and The 2025 tour, which emulates the format accelerated through the tour. We can’t wait to see of ABC’s “Shark Tank,” will make stops in the what the 2025 competition has in store!” following locations: The addition of bilingual resources and men Quartzsite: March 12 torship aims to foster inclusivity and empower all Parker/La Paz: March 13 entrepreneurs. “I’m inspired by how Moonshot Sierra Vista: April 11 and the Pitch Tour empower rural Arizona’s Wickenburg: April 17 small businesses to achieve bold growth and foster Prescott/Quad Cities: April 24 vibrant economic futures all across Arizona,” Verde Valley: May 15 said APS Economic Development Representative Globe/Miami: May 21 Mackenzie Fitz-Gerald. Superior: May 22 Since 2018, Moonshot’s pitch competition has St. Johns: June 19 transformed ideas into thriving businesses, offer Western Pinal County - City of Maricopa: ing economic development opportunities to rural June 21 communities statewide. FBN Lake Havasu: June 26 Fort Yuma: June 27 Graham/Greenlee: July 11 For more information on dates, locations and Ajo: August 20 participation, visit www.moonshotazpitch.com or Sahuarita: August 21 contact pitch@moonshotaz.com.

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JANUARY 2025 // Flagstaff Business News

As your neighbors, we know how important reliable service is when winter’s cold settles in. That’s why we work so hard to ensure that our natural gas is always available, no matter the weather. Our employees conducted proactive maintenance throughout 2024 to ensure that our local distribution system suffered zero outages, despite bitter winter temperatures. Our gas team also earned an excellent score on this year’s state safety audit, highlighting our commitment to deliver secure, reliable energy to warm our customers’ homes and businesses throughout Arizona. That kind of industry-leading reliability takes planning and investment. It also takes the dedication of our employees, who are committed to working as safely and efficiently as possible to provide the energy customers need when temperatures plummet.

Flagstaff Business News // JANUARY 2025

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Snowbowl Celebrates New Aspen Chairlift, Expands Beginner Terrain

ith the snip of the scissors, Mountain Operations Director Dale Haglin officially opened the new fixed-grip quad Aspen Chairlift, Saturday, Dec. 21, just in time for the holiday rush. The modern lift serves four new beginner-friendly trails within the Forest Service-permitted ski area, provides shorter ride times and more than doubles the previous uphill capacity. “This investment demonstrates our ongoing dedication to making skiing accessible and enjoyable for newcomers and families,” said Arizona Snowbowl Marketing Manager Angie Grubb. “With the largest beginner terrain in the Southwest and free skiing for kids 12 and under with a Power Kids Pass, Snowbowl continues to be the place where Arizona learns to ski.” The old Aspen Chairlift, dating back to the 1960s, has been retired and remains an important part of Arizona Snowbowl’s long history. Snowbowl is open daily through late spring, conditions permitting, with lifts operating from 9 a.m.-4 p.m. For updates on snow conditions, events and more, visit snowbowl.ski or follow Arizona Snowbowl on Instagram and Facebook. FBN

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Northern Arizona Healthcare announces our Sunshine Award winners The Sunshine Award is a quarterly recognition for our non-nursing staff. It recognizes the impacts of our colleagues who work behind the scenes to help ensure high-quality care for our patients. Our award winners exemplify NAH’s mission and values.

Congratulations to the most recent Flagstaff Medical Center (FMC) Sunshine Award winners. Rogelia Campos, Housekeeper EVS "Rogelia keeps our unit very, very clean! She goes the extra mile in her work! She does all the cleaning with a smile and a 'good morning' to everyone. I sure do appreciate her!”

Stephen Nelson, Security Officer “Stephen was so helpful when a trauma patient came in and her spouse needed a ride to the hospital. He was quick to offer to help. The patient remembered Stephen by name and mentioned how excellent, attentive and caring he was.”

Melissa Tachias, ICU Administrative Assistant “The Sunshine Award recognizes staff members who exhibit excellent interpersonal skills, compassion and teamwork. Melissa is a shining example of all these things.”

Patients, families and colleagues can submit nominations for the Sunshine Award.

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Flagstaff Business News // JANUARY 2025

Emmy Award Winner Vicki Lawrence Brings ‘Mama’ to Sedona

omedy legend Vicki Lawrence, known and loved for her Emmy-winning performances on The Carol Burnett Show and her iconic role as “Mama” in Mama’s Family, is bringing her new production, “Vicki Lawrence and Mama: A Two-Woman Show,” to the Sedona Performing Arts Center, 8 p.m., Saturday, Feb. 22, as a separate ticketed event during the Sedona International Film Festival. This evening will feature a mix of stand-up, musical comedy and comedic observations about life. Fans can expect Lawrence’s trademark wit and the unpredictable antics of “Mama,” touted as one of television’s most beloved characters. “We are beyond thrilled to welcome Vicki Lawrence to Sedona!” said Patrick Schweiss, executive director of the Sedona International Film Festival. “Her humor, charisma and incredible talent are legendary. This is going to be a night of side-splitting laughter and unforgettable entertainment. You won’t want to miss it!” “I think people will get a kick out of the things Mama has an opinion about,” said Lawrence. “We’re creating new material with a more modern and cutting edge. Where Mama is concerned, expect the unexpected. There’s really nothing she can’t do.” Tickets for “Vicki Lawrence and Mama” are $49 for film festival members, $59 for general admission and $200 for VIP tickets, which include premium seating and a meet-and-greet with Lawrence before the show. For more information, go to https://bit.ly/4f5dzYG! To find out more about the film festival, Feb. 22 through March 2, visit https://sedonafilmfestival.com. FBN

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Skip the lines. Launch your business within minutes.

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JANUARY 2025 // Flagstaff Business News

Flagstaff Business News // JANUARY 2025

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Flagstaff Shakespeare Festival Creates New Arts Hub

he Flagstaff Shakespeare Festival and Interference series have a new venue for indoor performances opening this month. The Beaver Street Theatre, at 11 S. Beaver Street #2, will seat 75 people and provide flexible staging, a dedicated space for artists, staff and storage, rental opportunities for artists and an in-person box office. Calling the new venue an “exciting milestone,” Flagstaff Shakespeare Festival Executive Director Dawn Tucker says the organization’s ability to secure a permanent theatre demonstrates how much the community values and supports the arts. “Over the past 10 years, FlagShakes has grown from a passionate idea into a thriving organization that’s deeply rooted in the Flagstaff community,” she said. “We’ve gone from borrowing spaces to producing our shows to now being able to afford a home of our own. The new space will allow us to not only continue bringing incredible theatre to Flagstaff but also expand our programs, offer more educational opportunities and deepen our impact.” While summer performances will continue to be hosted under FlagShakes’ festival tent, Marketing Director Hannah Johnson says the Beaver Street Theatre is a space for local artists to create, rehearse and perform year-round. “The Beaver Street Theatre fills a need for a small venue that is affordable and centrally located for not only FlagShakes and Interference Series, but many other arts and culture organizations and individuals.” Organizations such as Creative Flagstaff, the Flagstaff Festival of Science, Flagstaff International Film Festival, Flagstaff Foundry and Flagstaff Improv are among those supporting the new endeavor. For more information, visit FlagShakes.org. FBN

Beaver Street Theatre is being designed to seat 75 people and provide flexible staging. Courtesy rendering The new space on South Beaver Street has been undergoing renovations and is expected to open this month. Photos by Peter Corbet

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The Arizona Commerce Authority is helping our state’s manufacturers grow and prosper through meaningful programs like the Arizona Manufacturing Extension Partnership (Arizona MEP). Using a proven approach that combines decades of leadership, manufacturing, operational and business expertise, Arizona MEP offers custom, hands-on solutions to help clients achieve their goals. Whether you’re looking for minor improvements or a major transformation, we provide the right knowledge, skill set and flexibility to support your team. Join the more than 375 manufacturers in Arizona who have chosen Arizona MEP to help enhance their business.

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// COMMUNITY PROFILE // BY STAN BINDELL, FBN

Cutting Edge: Mikal Antunez Blends Style, Humor and Heritage at D-Luxe Barbershop

ikal Antunez mixes modern haircuts, fun conversation and his Yavapai Apache culture to come up with a successful business blend at D-luxe Barbershop in downtown Flagstaff. Antunez is known for his “modern fades,” which means keeping the hair longer on the top and having a smooth transition with the rest of the hair. He said this is the most popular trend, along with more men growing beards. “Cutting hair has been my passion since I was a freshman in high school,” he said. Antunez, 27, said he started by cutting his own hair, moved on to cutting his classmates’ hair, then had an apprenticeship with an experienced barber before opening D-luxe Barbershop five years ago. His first barbershop overlooked Heritage Square in downtown Flagstaff, with a great view of the San Francisco Peaks. But Antunez outgrew that space and now, just five years since starting

his business, has seven barbers working for him at 7 E. Aspen, Suite 6. He also obtained a liquor license and has a bar on the other side of the barbershop. Antunez said he has a mostly younger clientele, but he also lives by the 33-33-33 rule, as a third of his clients are locals, a third are Northern Arizona University students and a third are tourists. “We’re constantly growing because downtown Flagstaff is a busy place,” he said. He says the best part of his job is seeing people from all walks of life come into his shop and having lively conversations with them. “It’s nice to see what we have in common. The biggest thing is a good sense of humor.” Antunez says he owes a lot of his success to the influence his late uncle Charles Decker had on him. Decker was a renowned native artist and Antunez keeps Decker’s artwork on

Antunez says the best part of his job is seeing people from all walks of life come into his shop and having lively conversations with them. Photo by Don Decker

Continued on page 28

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Stevens says she wrote the book so readers could hopscotch over years of tough life lessons, make good decisions sooner and recognize the path that’s right for their own personal trajectory and best life. Courtesy photo

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Life Lessons From a Zonie Girl Offers Tips for Staying Sunny, Grounded, Resilient

By Bonnie Stvens, FBN

fter decades of studying greatness, career journalist Bonnie Stevens shares strategies for navigating life’s challenging landscapes Can you go three more feet? Are you over the moon with soft skills? Can you leave what was once good for a chance at something better? “Life Lessons From a Zonie Girl: How to Stay Sunny, Grounded and Resilient” is a wisdom-packed trail guide of sorts for those looking for a foothold to boost themselves to new levels of success. With optimism, grace, skilled storytelling and savvy shaped by Arizona’s glorious and sometimes harsh environment, Emmy-award winning career journalist, international best-selling author and international speaker Bonnie Stevens takes the reader through a number of scenarios, surroundings and true-life examples of how resilient individuals push through challenging times to persevere with a positive outlook, solid sense of self and renewed determination. “Of all the professional titles Bonnie has worn in her life, her true gift of being a ‘natural storyteller’ fits her the best,” said pioneering Arizona television news anchorwoman Mary Jo West, who wrote the book’s foreword. “That’s why I know this book works. It works because it is the perfect read for a young woman just graduating from high school or college. Yet, it’s the perfect read for someone who has retired and feeling both jubilation and fear. There is a wonderful quote about Bonnie: ‘She is as comfortable on a ski slope as she is in a boardroom.’ That is so true. Here is a woman who not only has won an Emmy award and has had her work appear on CNN, PBS and The Weather Channel, but Bonnie has trekked across Panama and snorkels, skis and surfs at the drop of a hat. I have never been an outdoors person, but, after capturing the ex-

citement of “Life Lessons From a Zonie Girl,” I went out and purchased my first expensive pair of hiking boots!” If you are struggling with charting your path across rugged new territory, spinning in a gravely riverbed of indecision, chasing a mirage, feeling pelted by a sandstorm of adversity or afraid to make a move on a mountain of jumping cholla, Stevens invites you to grab your hiking boots, sunscreen, water bottle and snake guards and get ready for an adventure through the wildlands of your professional and personal life. Like a basecamp along your journey, “Life Lessons From a Zonie Girl” is designed to feed your spirit, reinforce your resolve, make you laugh and help illuminate your next steps. Stevens says she wrote the book so readers could hopscotch over years of tough life lessons, make good decisions sooner and recognize the path that’s right for their own personal trajectory and best life. “As a journalist, I have had the incredible good fortune of spending time with four U.S. presidential candidates, four moon-walking astronauts, top business leaders, world-class scientists, record-setting adventurers, individuals who have succeeded despite extreme adversity and stellar role models like Mary Jo West. From studying these individuals of excellence, I’ve compiled this soft leadership book to help others set their course for excellence.” In her conversational, down-to-earth and bestfriend-esque writing style, Stevens asks readers to think of her as their trusted friend “who has all the right gear, best snacks and seasoned experts to help navigate their environment where the terrain can be heated, thorny and crawling with slithery creatures, but also grandly rewarding.” Thus, Life Lessons From a Zonie Girl promises to outfit readers with tips and strategies to keep them cool, unscathed and powerful through life’s tricky landscapes. The book is available now on Amazon. FBN

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JANUARY 2025 // Flagstaff Business News

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Flagstaff Business News // JANUARY 2025

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// BUSINESS CENTS // BY BONNIE STEVENS, FBN

In and Out with Kindness: It’s Good for Business

ome things never go out of style. Kindness is one of them. And science explains why.

KINDNESS BEGINS WITH YOU, FOR YOU

First of all, “kindness starts with being kind to yourself,” states Harvard Medical School’s Harvard Health Publishing. The article, “The Heart and Science of Kindness,” explains that our pressure-filled environment sets us up for mistreating ourselves – and as a result, others – noting that “it’s easy to work through lunch, work through dinner, and respond to emails at 11 p.m.” Sound familiar? Not surprisingly, this work-workwork mentality can cause us to be tired, cranky and stressed out, “making others the target of the anger or frustration or disappointment that we really feel about ourselves.” Guilty? Me, too!

COMPASSION IS KINDNESS IN ACTION

When someone snaps at us, resorts to a mean comment or biting sarcasm, it’s tempting to address nastiness

with nastiness. But here’s how we rise above this primal response: Discipline. Yup. It takes an intentional effort and a visit from our higher selves to not take bad behavior personally. As the article asks, “If you knew that your coworker delivering the curt response to a question or the snarky critique of a project had recently learned of a serious illness in their family, wouldn’t you cut them some slack?” Did you just feel the shift in your heart? That’s compassion! And that’s what we can practice. If we consider the other person and their invisible pain, we can more easily let go of the perceived attack on us and respond with concern: perhaps by sincerely asking about their day; or by brightening it with a favorite cookie or flower. Of course this takes effort, but it’s good for us, too! Science says so.

EVEN OBSERVING ACTS OF KINDNESS MAKES US FEEL GOOD

Not that we need research to verify this, but Harvard cites a study by researchers Lee Rowland and Oliver

Scott Curry about happiness measured before and after a seven-day experiment on individuals who practiced deliberate acts of kindness every day for a week. It showed that we can boost our own happiness and that kindness is not biased. Whether we are kind to our friends or strangers, it doesn’t matter, we become happier. It also doesn’t matter if we simply watch someone being kind – perhaps noticing someone slip a grocery shopper a few extra bucks when they come up short at the cash register.

IN AND OUT WITH KINDNESS

If you haven’t experienced much of this lately, allow me to share this Halmark-esque holiday story. We may all know someone who experiences sadness during the holiday season because they have lost a loved one at this time of year. That insidious sadness tried to worm its way into my family last month. One member lost his best friend a week before Christmas. The two were inseparable and were the center of each other’s lives.

When it became inevitable that this 13-year-old dog needed to be relieved of his suffering, his broken-hearted owner had one request – a last supper, an unseasoned pup patty from In and Out Burger for the pet. An easy, but important, request to satisfy, right? Unbeknownst to us, the veterinarian appointment was in the morning, before In and Out opened! As I sat in the empty parking lot outside the burger location at I-17 and Carefree Highway, I knew I had to try to get that pup patty cooked and in my hands for the most important supper of this grieving pair’s relationship. So, calling the store and begging a favor would be easy, right? I was prepared to pay 10 times the normal amount for a single patty. Sadly, the only phone number I could find was an 800 number. Doesn’t your heart just sink when all you have is an 800 number, as you envision robotic systems, long wait times and a circus of transferred calls? Miraculously, wherever this 800 number rings at In and Out head-

quarters – perhaps the North Pole – a lovely woman answered the call. Immediately and in person! Panicking and grieving myself, I quickly explained the situation. She said, “Let me put you on hold.” Ugh. Funny how those words can sap your hope. However, within seconds, the doors of the locked In and Out Burger flew open with a smiling, meticulously uniformed associate greeting me through my car window. And, I was no longer on hold! I was given the name of the manager inside and directed to go on in. Immediately upon entering, the kind, young manager gently asked how many pup burgers I would need. Holding back tears, I was able to whisper, “Just one, please.” He responded with, “I already have two on the grill, is that OK? No charge.” No more holding back tears! Within minutes, he served them, carefully wrapped and lovingly presented on a cardboard tray with a warm smile. Now, in my experience, In and Out Burger has always been at the top of the food chain for customer service Continued on page 28

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JANUARY 2025 // Flagstaff Business News

BUSINESS NEWS Galleries Galore Serving the Greater Verde Valley

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Photographer Efren Lopez makes art his business By V. Ronnie Tierney, FBN

who have homemade items and don’t realize how exceptional their art is.” The galleries are Lopez’s vision. s a well-known Americana “I’ve always wanted to have a small Route 66 photographer, there is gallery to support local artists and I’m no doubt that Efren Lopez has glad to finally have this all come to had his share of attention in books, fruition.” magazines, postcards and gift shops, “I’ve been but his affinity for showcasing other Serving theselling art for a long time, so for me it’s not that hard to sell art,” artists is what is in his viewfinder. Greater saidValley Lopez. “I encourage the artists to Working with the Verde Valley Verde tell me about themselves and I then Cultural Collective, of which he is a explain how to share that story. A lot founding member, Lopez has opened of times when a story resonates with the 369 Gallery in Camp Verde, where a buyer, they tend to want to make a he will be showcasing local Verde Valpurchase.” ley artists. Adjacent to the 369 Gallery Stating that this will be the first is The Little Gallery, a restored retro studio in Camp Verde to showcase mobile home that displays various multiple artists, Lopez says he’s also artists’ work. Additionally, Lopez has coaching artists in making marketing a Tiny Mobile Gallery that he will be collateral. “I help them design notepulling with his bike. cards and other low-cost marketing “Our goal is to help and promote materials. Depending on their artwork, upcoming artists all around the Verde I’ll have them printed on fine art paper Valley, especially those who haven’t been able to showcase their work,” said or matte. We want everything to look Lopez. “A lot of these people have been professional.” “Efren is an extremely talented artists for many years, but they haven’t photographer and artist,” said artist had the opportunity to get their work Marjory Boyer of Camp Verde. “He out there. Some are older individuals

BUSINESS NEWS

Gallery owner Efren Lopez converted a retro mobile home into an art gallery. Photo by V. Ronnie Tierney, Fresh Focuses Photography

is a friend to all as he inspires and motivates those around him. He has unlimited ideas and energy. With his vision and events planned for the 369 Gallery, I’m sure this will be a great contribution to the Verde Valley and visitors to the area.” Opening in November, there are

now nearly a dozen artists participating and featuring jewelry, oil, water and acrylic painting, fused glass art, colored pencil portraiture, decorative dishes, three-dimensional art, photography and more. In the new year, Lopez will be participating in Camp Verde’s 3rd Friday

Art Walk every month and plans to attend major festivals around the Verde Valley. Using his Tiny Mobile Gallery, he hopes to attend events and wineries to promote the artists’ work. “We did a little show at Alcantara Winery last year and we are scheduled to go back.” Continued on page 18

Keeping Others on Their Toes Ballet master Michelle Elton inspires movement for all ages

Camp Verde Dance & Fitness owner Michelle Elton teaches the morning Silver Sneakers Strength and Balance class for seniors. Photo by V. Ronnie Tierney, Fresh Focuses Photography

By V. Ronnie Tierney, FBN

ith a smile as vibrant as her energy, Michelle Elton, the owner of Camp Verde Dance and Fitness, is not only a ballet master but also an instructor who teaches a wide range of popular fitness and dance classes to people of all ages. “My whole life is dance,” said Elton. “It’s my life and my passion. I get the biggest enjoyment from teaching kids, teenagers and seniors. I teach them in the same manner I was raised.” Many little girls want to be ballerinas, but Elton’s wish came true. She began dance lessons at age 4 in San Fernando Valley, California. “My mother was a ballet dancer and used to teach the neighborhood kids to dance. She saw something in me and decided to enroll me in ballet classes. It was there that a scout from the Royal Ballet of London came to our studio and invited me to go to London on a scholarship.” “My mom thought the scout was another mother just picking up her child, but when she inquired and found out who she was, my mom asked her what dancer she was interested in. The scout pointed at me and my mom said, ‘That’s my daughter,’” explained Elton, who was offered a yearlong scholarship to train with the Royal Ballet of London.

At 9 years old, Elton took off to London with her grandmother to train. Interestingly, her mother was born in London and had once also trained with the Royal Ballet of London. A celebrated career of dance was sparked for Elton. Along with ballet, Elton fell in love with jazz dance. “I trained with Joe Tremaine Dance Center in Studio City from the time I was 14 to 32 years old,” said Elton. “I performed with them for two years while attending high school. After graduation, I danced with the Los Angeles Ballet Company for five years, then the New York City Ballet for six months.” While pursuing her dance career, she also became a personal trainer because “she loved changing people’s fitness behaviors.” Karen Morefield joined Camp Verde Dance & Fitness nearly eight years ago. “We are so blessed to have such a beautiful studio here in Camp Verde. Michelle’s fitness classes are so upbeat and she makes sure that you are giving all you got during your workouts. I had knee replacement surgery recently and I truly believe that my recovery was helped by attending the Silver Sneakers Classes. The motivation and encouragement from Michelle and the friends I’ve made there keep me coming back. Here’s to another eight years.” Continued on page 18

Flagstaff Business News // JANUARY 2025

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PHOTOGRAPHER continued from page 17

DANCE continued from page 17

Efren Lopez is realizing his vision of having small galleries and showcasing local artists. Photo by V. Ronnie Tierney, Fresh Focuses Photography

“The Tiny Mobile Gallery will display miniature art. Using little animals or human figurines, buyers can see the scale. Artists are doing this in New York and San Francisco with good success,” he said. Camp Verde Artist Lynn Spencer has been showcasing her work at the 369 Gallery since it opened. “I feel like Efren is family and his Little Gallery is just adorable. He is an Energizer bunny and is extremely enthusiastic and very generous with his resources. He has all these great ideas for participating artists and as a successful photographer and businessman, knows marketing well, which I do not. I’ve been doing art for 40 years but have never had it displayed in a gallery.” Moving forward, Lopez will begin offering art, watercolor and photography classes in January. “Along with the art classes, I want to teach artists how to use a camera and how to photograph their work.” Another idea on his palette is creating gift baskets lined with vintage fabric made by a local seamstress and filled with local art. “We would like to begin by targeting realtors to purchase for their closing gifts.” FBN The 369 Gallery is open Friday through Sunday and located at 369 Third Street in Camp Verde. Lopez can be contacted at 602-570-8157 or route66images@gmail.com.

In 2011, Elton moved to Cottonwood and opened a personal training studio for nine years and shortly after started teaching ballet and jazz dance at the Verde Valley Ballet and Dance Center. “I took six of my students to Phoenix Dance Competition to compete, and they won a High Silver Award with my choreography. My mom was very happy about that! All the years of ballet lessons had paid off,” said Elton. Camp Verde Dance & Fitness opened in 2017 with classes in ballet, tap and Pilates. Elton also teaches workouts for seniors and offers personal training. In addition, she keeps an eye out for talent, especially dancers with a promising future in ballet. “I love Michelle’s passion for fitness,” said Bryan Mandel of Camp Verde. “The circuit training classes are Elton enjoys performing as the Sugar Plum Fairy in The Nutcracker. Courtesy photo challenging for any level. I’m 45 and sometimes have a hard time keeping up. Michelle brings a wonderful, fun atmosphere, sharing her love for dance watch the Nutcracker,” she said. er,” Elton’s dancers perform “The and fitness.” Enchanted Garden” in June. “It’s a “Of course, the adorable 4-year-old Every year, Elton’s studio performs beautiful show. We feature butterflies, dancers stole the show,” said Camp The Nutcracker at Camp Verde High bumblebees, bluebirds, fairies and a Verde Dance & Fitness student and School. “This year, we decided to dragon. The kids just love dressing up,” performer Emily Fagan. “Michelle give back to the community and took she said. FBN brings a wealth of knowledge to her our show to the Haven Health Camp classes and her enthusiasm is truly Verde Assisted Living to share with the infectious. No two classes are ever the Camp Verde Dance & Fitness studio is residents there. All of our dancers, from same and she is always challenging us located at 564 Main Street in downtown age 4 to 80, participated.” with new and unique exercises.” Camp Verde. For more information, The dancers also performed at the “My daughter is 7 and just loves her visit campverdedanceandfitness.com or Cottonwood Village retirement comclasses,” said Petra Niesten. “For a small call 928-499-2619. munity. “The audience cried because town, it is wonderful to have this here.” they were so happy that they got to Along with “The Nutcrack-

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Introducing the Verde Valley Business News: Expanding BUSINESS NEWS Our Business Coverage to a Thriving Region

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The Verde Valley, with its vibrant communities and a growing population of over 50,000, is a hub of natural beauty, innovation, and entrepreneurial spirit. The Quad Cities Business News is proud to announce the launch of our new Verde Valley section, dedicated to spotlighting the region’s dynamic business ecosystem. Through in-depth coverage and expert insights, we aim to connect, inform, and celebrate the remarkable people and businesses driving growth in this incredible part of Arizona.

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JANUARY 2025 // Flagstaff Business News

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Building Connections, Creating Stability, Forging a Steady Path Forward Camp Verde Town Manager Miranda Fisher is excited about ‘this time of growth’ By V. Ronnie Tierney, FBN

hen it comes to running the Town of Camp Verde, Miranda Fisher doesn’t kid

around. The dynamic 36-year-old stepped into the position of Camp Verde town manager just six months ago and has devised a tactical action plan to work from the inside out. “I’m taking a steady path forward focusing internally and getting our staff performing at the best capacity they can so we can have stabilization amongst the team. Every department is getting a deep dive action comprehensive efficiency plan for strengths, weaknesses and areas of improvement.” Working with all departments, including public works, utilities and the library, Fisher is also serving as interim community development director. “The Town of Camp Verde manager position has gone through five regular and interim managers in 18 months, so the organization needed stability more than anything else. We are building a steady path forward,” said Fisher who, to date, is the youngest town manager to serve in Camp Verde. “I came here on my own – just me, single, no kids – and I love the job so far.” “Our new town manager is a true

breath of fresh air – efficient in action, effective in results and personable in every interaction. Her commitment to our community goes beyond leadership; she has become an integral part of the heart and soul of our town,” said Town of Camp Verde Vice Mayor Marie Moore. “Her vision aligns seamlessly with our town’s vision, ensuring that every goal is a step toward a shared future. Her ability to listen, adapt and act with precision has already made a lasting impact. I look forward to seeing her next six-month goals come to life, knowing that her leadership will continue to drive our town forward. With Miranda at the helm, progress feels not only possible but inevitable.” Fisher was born in Boulder, Colorado, and lived there until 3rd grade. “My family then moved nearby to the mountain community of Nederland where I grew up and went to school. After high school, I attended Northern Arizona University (NAU) for a year and studied. Due to personal matters, I ended up having to move back to Colorado and attended Colorado State University and obtained a bachelor’s degree in journalism and technical communications.” After that, she worked in Las Vegas for 10 years in health and human services. “I loved it but realized I was more interested in local policies and

Fisher attributes her work ethic to her dad and her organizational skills to her mother, citing them as her role models.

how that drove the policies and procedures of health services. So, I attended Penn State and got my master’s degree in public administration.” When the position for town clerk in Nederland opened up, Fisher applied. “What better place to get my foot in the door? So, I moved back home. Six months later, I was promoted to deputy town administrator and a year later, to town administrator.” “I love my hometown, but I knew I wouldn’t be there forever, so last year I started looking for new opportunities. I knew the recruiter for Camp Verde and applied for the town manager position. I love this area and after living in Flagstaff, it almost felt like a homecoming.” “Since joining the Town of Camp Verde, Miranda has prioritized building strong connections with both staff and the community,” said Town of Camp Verde Economic Development Specialist Crisi Clark. “Her genuine commitment to understanding and embracing Camp Verde’s unique culture reflects her dedication as town manager. With her professionalism and transparency, she has quickly proven to be an invaluable asset to the town.” Leadership is something that began early in Fisher’s life. She was student body president every year in high school. “I always knew I would be in some kind of leadership position and it’s really important to me to be a good leader.” Enhancing public communication is one of her action plans, so Fisher has taken the Town Manager Weekly Updates and made them public. Camp Verde residents can sign up on the Town of Camp Verde website under “E-Notify.” As stated in her Six-Month Action Plan, “I feel deeply honored to serve as the Town of Camp Verde manager. This has been a time of growth, transition and meaningful progress and I couldn’t be more proud of what we have accomplished together. From advancing major initiatives to navigating changes, we’ve laid a strong foundation for Camp Verde’s future. None of this would have been possible without the resilience, dedication and teamwork of our incredible staff.” Though Fisher does not have a lot of spare time, she does like to read and

Once a Lumberjack, Miranda Fisher is thrilled to be back in Northern Arizona, this time not as an NAU student but as manager of the Town of Camp Verde. Photos by V. Ronnie Tierney Fresh Focuses Photography

travel. “My goal is to travel to all 50 states,” she said.

FIRST JOB

My first job was as a rental technician at Eldora Mountain Ski Resort in Colorado. I helped guests get fitted with snowboards and skis, making sure they were ready to hit the slopes.

LATEST OBSESSION

I’m currently obsessed with football, specifically the Baltimore Ravens! I’m a die-hard fan who watches every Ravens game and catches as many other football matchups as possible. I’m also in three Fantasy Football leagues and two Survivor leagues. My passion for the Ravens even inspired my recent East Coast road trip, which culminated in attending the Ravens vs. Philadelphia Eagles game. Although the Ravens didn’t win, the energy in the stadium was absolutely electric.

MY ROLE MODELS

My parents are my greatest role models. My dad works in injection molding, and growing up, he lived at his shop to keep projects running 24/7. I’ll never forget our weekly pizza nights at his shop because it was practically the only time we got to see him. His unparalleled work ethic and dedication taught me the value of hard work, which I strive to emulate. My mom, on the other hand, managed the adminis-

trative side of the business, from which I gained my organizational skills. She’s also one of the most personable people I know – every stranger is just a friend she hasn’t met yet. Her warmth, energy and charisma are qualities I aspire to embody.

HOW I RELAX

I find relaxation in traveling. Exploring new places rejuvenates me. While I’m a natural worker bee, those larger breaks and vacations give me the reset I need to feel refreshed.

LAST TIME I FELT NOSTALGIC

During my recent 12-day road trip along the East Coast, I experienced a wave of nostalgia. Watching sunrises over the ocean and hiking through serene, wooded trails reminded me of the joy I find in nature and the beauty of being outdoors.

BEST LESSON FROM HIGH SCHOOL

The most valuable lesson I learned in high school was the importance of leadership. Serving as student body president all four years taught me what it means to lead with authenticity and inspire a group of people to work toward a shared vision for a better future. FBN

Flagstaff Business News // JANUARY 2025

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Looking Ahead to a New Year with Healthier Pets As pet owners strive to improve their own diet, efforts often extend to their pets

By Betsey Bruner, FBN

s they make New Year’s resolutions to improve their own health, many pet owners also are focusing on making sure their pets eat healthier foods in the year ahead. In a trend toward the humanization of pet foods, they are seeking high-quality, nutritious foods modeled after their own human dieteary preferences, such as holistic foods that provide fewer chemicals, additives and undesirable ingredients. This trend, with its focus on raw pet foods from the freezer and freezedried pet products off shelves, has accelerated in the past few years, thus drastically altering the face of the pet food industry. Ryan Baynes has been at the center of the evolving pet food industry for 15 years at Olsen’s Grain Inc., a family-owned business in Northern Arizona since 1979. A top retail supplier of pet, livestock and wild bird feeds, Olsen’s now has five locations, starting with the original store in Chino Valley and expanding with stores in Dewey, Prescott, Flagstaff and Clarkdale in the

Verde Valley. “It always has been the trend that whatever you see in the human food industry finds its way into the pet food industry,” said Baynes, who works primarily out of the store headquarters in Chino Valley. “It’s about getting away from the ultra-processed foods and getting into the raw food. We are really seeing a trend in raw food; it’s been around a long time, but in the last couple of years the growth has really gone crazy.” Raw pet food needs to be kept in freezers, while freeze-dried pet food refers to a specific process where raw food is frozen and then dehydrated to remove all moisture. The resulting product has a stable shelf life and needs to be rehydrated before feeding to your pet. These natural pet products are all made in the United States and manufactured out of state, such as in California or Texas, and meet U.S. protocols for raw safety, Baynes noted. In addition to being more palatable for pets, raw natural foods are more easily digested and a better match for the predatory eating habits of animals

Left: Ryan Baynes, who has worked at Olsen’s Grain for 15 years, stands next to a freezer at the Flagstaff store, where he was doing some training. New freezers have had to be added at many pet stores to accommodate the increasing demand for raw pet foods, which need to be kept frozen. Photo courtesy of Olsen’s Grain Right: Two of four freezer units at The Stock Shop in Apache Junction in the Valley demonstrate the need for more space to keep raw pet food frozen, a growing trend in the pet food industry. Photo by Betsey Bruner

in the wild. The need for additional freezer space has seen a redesign inside some pet supply stores to accommodate these new demands for raw foods.

“The freezer section in all five stores really expanded, and we had to buy more freezers,” Baynes confirmed. “The really big push is for more brands of raw pet food and bone broth for

dogs and cats. That’s what customers have been asking for.” Kathy Barnes, manager of the Chino Valley Olsen’s Grain, which has long Continued on page 28

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JANUARY 2025 // Flagstaff Business News

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Flagstaff Plans Public Art, Beautification Projects for the New Year

By Cristen Crujido

he City of Flagstaff’s Beautification, Arts and Sciences program kicks off the New Year with momentum, expecting to complete more than 20 projects in 2025. Small-scale and large installations will continue to connect residents and visitors to their surroundings, turning everyday spaces into engaging landmarks and gathering points. An art glass façade and a monumental sculpture will adorn the new Downtown Connection Center set to open this spring. Illuminated with lighting effects at night, the colorful glass over the entry lobby showcases designs of ponderosa pines and the Peaks with a superimposed mountain lion. Directly to the east, the sculpture entitled Southside Grove consists of weathered steel ponderosa pine trees with telescope inspired “trunks” and prism branches arranged in a circle. The trees represent the strong, interconnected Southside community. At the grove’s center sits a granite timetable to explore. The south trunk and timetable work together to mark the spring and fall equinoxes with a disc of sunlight at the center.

A new group of artists has been selected for the second year of the Multicultural County Park Sculpture Exhibition, which opens in May. Installed at the Elizabeth “Liz” C. Archuleta County Park, the project features striking steel, stone and wood sculptures by artists Oliverio Balcells, Isaac Caruso, Joe Ray, Lance Yazzie and Adrian Wall. The five large-scale artworks reflect diverse cultural representation and aim to spark conversation, encourage interaction and foster a deeper appreciation for art and culture. The project is a partnership between the City of Flagstaff and Coconino County and began as a conversation between the City of Flagstaff Beautification, Arts and Sciences and Indigenous Initiatives programs. The city is set to expand its popular traffic signal cabinet art wraps, transforming utilitarian cabinets into vibrant, eye-catching works of art that add a pop of color and personality to city streets. Now entering its fifth year, this initiative showcases mostly local artists. The city and Arizona Public Service (APS) have entered into a pilot agreement to wrap 10 APS utility cabinets throughout the city. One or

two call-to-artists will be issued in early 2025. Artists of all experience levels are invited to submit proposals. Each spring and fall, artists, community members, nonprofits, schools and local businesses are invited to apply for a Beautification in Action (BIA) grant. This biannual grant program awards up to $7,500 for streetscape art and beautification, making our community more inviting, welcoming and memorable. From community gardens and benches to neighborhood paths and murals, BIA-supported initiatives revitalize local spaces, creating engaging and joyful experiences. The recently increased grant funding ensures that more neighborhoods can benefit. Upcoming projects include murals at Dark Sky Brewing, Flagstaff CSA & Local Market, Culinary Concepts and the Cosmic Ray Tunnel at the Sheep Crossing Trail. The deadlines to apply for a BIA grant is March 15 and Sept. 15. Beautification, Arts and Sciences will prioritize collections management and maintenance, cataloging the city’s public art collection on Public Art Archive (an online and mobile database of completed public

artworks throughout the U.S. and abroad, https:// publicartarchive. org/collections/ The-City-of-Flagstaff-Public-ArtCollection), and ensure that existing artworks are maintained through cleaning and repairs. Select Flagstaff Monument Signs will undergo refurbishment, while Motion, a large-scale sculpture by artist Eric Ryan Simmons at Flagstaff Pulliam Airport will receive a fresh coat of paint to enhance its visual appeal. These efforts will ensure that public artworks remain impactful for years to come. Remembrance and reflection is at the heart of Rustle, a large-scale sculpture by artist Beth Nybeck, which will be installed at Cleo Murdoch Park next fall. The eight-foot-tall artwork, whose form is inspired by a leaf, incorporates words from those connected to the Southside that is responsive to the inquiry: What should not be forgotten.

NATIONAL PLAN YOUR STAYCATION DAY

Finally, Beautification, Arts and Sciences will continue its partnership with Creative Flagstaff to support the arts and sciences non-profit sector with consequential operating and project grants to be distributed in 2025. Beautification, Arts and Sciences grants and public art initiatives are funded through the dedicated Bed, Board and Beverage tax. FBN Cristen Crujido is the project administrator for Beautification, Arts and Sciences at the City of Flagstaff.

JANUARY 28, 2025

Flagstaff Business News // JANUARY 2025

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Realistic Goals to Set in Early Recovery, Tips to Obtain Them

By Roy DuPrez

hen a person is in the early recovery stages of addiction, it is a transformative position for that person’s life. It is often filled with hope of what the future may bring. Uncertainties and the difficult aspects of making life-altering changes start to set in. Citing realistic goals during this period sets the person up for success as each goal, no matter how small, is an achievement

that leads to the next, which eventually can lead to a lifetime of sobriety when taken seriously. Here are a few goals people in the early stages of recovery should set and a few ways they can achieve these goals. Setting goals early in the recovery process is key. It gives the person an achievement to look forward to. Something to fight for. These don’t have to be difficult life-altering situations. It is better to set smaller goals and build up to larger achievements.

Here are four attainable goals people in recovery should set when beginning the recovery process.

REBUILD RELATIONSHIPS

When it comes to rebuilding relationships, the person in recovery must understand they must take small steps. The other party may not always be receptive to apologies. Use actions and demonstrate commitment to sobriety. Over time, the steps the person takes will help once again gain trust to rebuild lost or damaged relationships.

GET A JOB OR VOLUNTEER

// Setting goals early in the recovery process is key. It gives the person an achievement to look forward to. Something to fight for. These don’t have to be difficult life-altering situations. It is better to set smaller goals and build up to larger achievements. //

Getting back in the job market is a great way to start. By obtaining a job, the person begins to learn responsibility and accountability once again. If it is difficult to obtain a job at the start, consider joining a volunteer movement within your community. Giving time to a cause is a great way to make connections, which may lead to a job in the future. Even if the person has a job, volunteering in their downtime is a great way to give back, stay active in the community and be accountable for their actions.

REESTABLISH YOUR FINANCES

Setting financial goals is another key aspect for those in recovery. For example, the person could set financial goals to obtain a place of their own or pay their bills or pay back those they may have stolen from. Getting financial responsibilities in place – like getting a job and paying for what needs to be paid for – is key for the future. It is more rewarding for the person when they can pay for their life themselves without help from family or others.

FOCUS ON PHYSICAL HEALTH

During addiction, many people lose a lot of their health, from losing weight to gaining weight, heart issues, stomach problems and much more. Speaking with agencies that can help get the person insurance can go a long way. It’s important to see a doctor and learn what damage has been done to the body because of the addiction and find ways to get healthy again. Many gyms offer inexpensive memberships. The YMCA is available for many people to hit the treadmill or lift weights to gain back body mass. As the person becomes healthy once again, their mind will become clearer and lead to

other goals being achievable in the future.

FOUR WAYS TO ACHIEVE GOALS DURING RECOVERY

Attaining and achieving goals in the early recovery process is a difficult task. The person must be willing to fight through their addiction and be willing to want to change. However, help is available for those wanting to make a change who might feel overwhelmed by the process. Here are four steps those in recovery can take to achieve the goals they set at the beginning of the process to a healthier life.

SET REALISTIC GOALS

The person in recovery must define what they want out of their life. They must be specific. They cannot choose wishy-washy styles of goals. These goals must be distinct and something that is achievable that the person can set outside of just being sober. Set terms for these goals, like: Reach back out to family within six months; Get a job in three months; Gain 40 pounds in eight months. Achieving these goals will go a long way as each is obtained Continued on page 29

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JANUARY 2025 // Flagstaff Business News

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Announcing a New Choice in Hearing Protection

By Jeff Lane, Au.D.

ne of the first questions I ask a new patient is whether they have a history of loud noise exposure. Some say no, some mention hunting, while most brush it off as listening to loud music in their youth. But the truth is that, especially in our modern world, everyone is exposed to unsafe levels of noise at some point in their lives. While noise pollution is a major concern, most people don’t consider it in their daily lives. However, protecting your ears from loud noise is one of the best ways to protect your hearing. And there are new types of earplugs designed to make that easier.

WHY IS NOISE DANGEROUS?

Obviously, noise itself is not dangerous. Like anything, it’s how one uses and interacts with noise that creates potential risk. Risk is determined by both volume and duration. A loud enough sound, such as a gunshot, can create immediate damage. But even less intense sounds, like a saw or loud music, can cause harm. This type of damage tends to be cumulative, meaning it occurs slowly over time. Thus, people tend to be less aware of the risk. While temporary shifts in hearing can occur, overloading the auditory system

enough times can cause permanent loss. Sustained noise exposure has also been shown to negatively affect mood, focus, sleep and blood pressure. So, who is at risk? Anyone, really. Hearing loss does not discriminate. One estimate puts the number of individuals at risk of noise-induced hearing loss at 1.1 billion. A large amount is occupation-related, but recreational noise is equally dangerous. Fortunately, noise-induced hearing loss is preventable. Avoiding loud sounds would obviously be the best solution, but is not always a viable option. When loud noises cannot be avoided, hearing protection becomes necessary. The crux is that most people do not utilize it. An estimated 70% of those exposed do not adequately use hearing protection. Luckily, there is a new option to help address this issue.

A NEW TYPE OF HEARING PROTECTION

Phonak, one of the world’s leading hearing aid manufacturers, has developed a new line of hearing protection called Serenity Choice. Serenity Choice is an innovative line of hearing protection with multiple features that address common barriers to hearing protection use. First, they are readily available. They can be purchased “off

the shelf” at the office of any participating hearing care professional. This style comes in three different sizes. If you are somebody who needs to wear them more regularly, they can be custom molded. Impressions would be taken using medical grade silicone, which would be shipped to Phonak for manufacturing. Even this scenario is quick, requiring only a 15-minute appointment for the impressions and two weeks for manufacturing. Having three sizes for the standard ones and an option for custom ones also ensures a proper fit and long-lasting comfort. The earplugs are also designed for different scenarios. A person wanting more tranquility at the office has different needs than someone riding a dirt bike. Serenity Choice has options for Music, Shooting, Motorsport, Work (home improvement and gardening), Comfort (office), Sleep, Fly and Swim. Most scenarios have the ability to choose different strength filters, depending on how much noise reduction is desired. These filters can be easily changed by the wearers themselves. Shooting and Fly are the only ones that cannot be switched, always providing high and low levels of reduction, respectively. The filters are also designed to allow safe levels of sound to pass through, allowing

for better communication ability and environmental awareness compared to other styles. Serenity Choice also takes ear health into consideration. The filters are composed of a special membrane and mesh material, which allow for airflow into the ear canal. This is different compared to, say, a foam plug, which closes off the ear canal entirely. Allowing for airflow means the ear won’t get sweaty when wearing these plugs, preventing bacteria from growing. This is especially important for those with chronic middle ear issues. It also allows sound to enter when wearing the swim plugs. Thus, kids or adults who need to keep their canals dry can do

so while in the pool, but still hear their loved ones calling to them. Taking a proactive approach to hearing health can help to protect your ears longer and ensure they are working to the best of their ability. Phonak Serenity Choice is a great new tool to help in achieving this goal. FBN Trinity Hearing Center is located at 1330 N. Rim Dr., Suite B in Flagstaff. For more information, visit the website at TrinityHearing.net. Jeff Lane is a doctor of audiology with a passion for improving the lives of others. Dr. Lane may be reached at 928-522-0500 or at audio@trinityhearing.net.

Flagstaff Business News // JANUARY 2025

flagstaffbusinessnews.com

Two Things You Can Count On in the 2025 Housing Market

By Chris Hallows

peculation can make the housing market seem like one big guessing game! Will rates go up or down? Will values go up or down? Will people want to buy in Northern Arizona or not? Will rules and regulations change? The list could go on, but while those speculations can have a place, today is about firm ground and what you can “take to the bank” when it comes to the 2025 Housing Market.

NEW YEAR, NEW LOAN LIMITS

Loan limits are important to the general consumer as conforming loans as well as other government backed loans like FHA usually have the broadest, most accommodating guidelines and competitive terms when it comes to home finance products. Expansion of program loan limits generally is positive, meaning that more folks have access to universal programs to pursue

their home purchase versus having to pursue niche and potentially more costly products. When I first began in the business in 2009, the maximum conforming loan limit on a single unit for Fannie Mae and Freddie Mac backed loans was $417,000. It is a bit fascinating to note that conforming loan limits started in 1980 at $93,750 and grew as Fannie and Freddie worked to keep up with change in markets and inflation. From 2006 to 2016, that $417,000 was the prevailing loan limit as we saw the crash and recovery of the great housing bubble. Since 2016, we’ve seen steady increases to that limit with 2024’s limit at $766,550 for a single unit. As you’ll see in the chart, the conforming loan limit for 2025 has reached $806,500, which marks a significant threshold. Yes, you can do as little as 3% down with conforming loans and a national average of down payment closer to

around 10%, but with a 20% down payment, 2025’s loan limits put you in the seven-figure house-buying budget. The chart to the right also reflects FHA loan limits, which do fluctuate much more based on county, with Coconino carrying a higher limit than most of the state. The FHA loan allows as low as a 3.5% down and is especially well suited for folks who need more accommodating guidelines on either FICO scores, debt to income, etc., so being able to work just under the area median sales price with FHA’s new price point will be a great resource for many home buyers heading into next year. While many home buyers may feel the deck is a bit stacked against them, this is one major positive you have working in your corner for 2025!

MORE OPTIONS THAN WE’VE SEEN IN YEARS

The lack of inventory in Northern Arizona is one of the main reasons for

YEAR

2019

2020

2021

2022

2023

2024

Active Listings In The Flagstaff Mls As Of End November

467

209

191

238

301

364

much of the stress and struggle of the recent home buyer. Lack of choice, more people competing for fewer listings, and price increases are just some of those examples. It is exciting to see that we are heading into 2025 with more inventory than we’ve started any year with since the end 2019 (the chart to the left shows active listings in the Flagstaff MLS as of the end of

November of the listed year). This represents just under a 14% increase from last year and while it isn’t anywhere near what we’d call a surplus or near levels that would push into a true buyer’s market, this is yet one more thing working into 2025 buyers’ favor at this time. Continued on page 28

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JANUARY 2025 // Flagstaff Business News

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How to Set New Year’s Health Outcomes Rather Than Resolutions

By Christina Kovalik

t is a new year, 2025, and the holidays have concluded. Many people set New Year’s resolutions and never stick with them. Either they make resolutions that are too lofty to accomplish, they may not know how to do the things they want to accomplish, or they lack the steps to hold themselves accountable to reach their goals. An easy way to be successful is to not set resolutions but set healthy outcomes. The difference is setting resolutions lacks action steps or direction on how to achieve your goals. Setting outcomes with clear intentions and purpose requires action steps to help you reach your health outcomes. The key to being successful is to hold yourself accountable for achieving them. Some questions you can ask yourself when setting health outcomes are: What do you desire to change and improve about your health (mentally, physically, emotionally and spiritually)? What is optimal health to you? What does it feel like and look like?

What steps do you need to take to help you move toward your health outcomes? Do you lack self-accountability or feel you can hold yourself accountable? What is blocking or stopping you from achieving optimal health?

HERE ARE FIVE EASY STEPS TO REACH YOUR HEALTH OUTCOMES FOR 2025.

1. First, identify what you want to accomplish. Get very clear about what it is that you desire to improve or change. Get health checkups, yearly exams or labs done to see what your baseline is now. It may also help you to identify what areas of your health need improvement. 2. Then list the steps that are required to help you reach your desired outcomes. These are the activities that you would be required to do to make progress toward reaching your outcomes. If you need assistance with this, find providers that can help you optimize your health, manage your health outcomes and give you support and guidance along the way. 3. Take focused, consistent action and do the steps, no matter how big

or small. Consistency is key. Don’t get overwhelmed by pushing yourself to do too much too quickly. Slow and steady wins the race in some cases. 4. Monitor your progress and check in with yourself to see the benefits of your actions by creating a seven-day, 30-day and 90-day outcomes sheet. These check-ins help you to see how you are making progress and to keep you on track. 5. Celebrate your progress and reward yourself. Focusing on progress is the best way to reach your outcome. Be sure to celebrate your wins – big or small. Think of one thing you can do today to make progress toward the outcome that you desire. Set a time in your calendar each week to review the past week and check to see how you can make the next week better. Reward yourself for your accomplishments and celebrate. If you find it difficult to hold yourself accountable, find a friend, family member, personal trainer, physician or colleague who can hold you accountable for achieving your health outcomes. FBN

2025 City of Flagstaff’s

Minimum Wage

Starting January 1, 2025 Flagstaff’s minimum wage will be $17.85 per hour and $16.85 per hour for tipped employees. Questions, Inquires, Compliant Submission or Training: Office of Labor Standards, 211 W Aspen Ave. 928.213.2071 • laborstandards@flagstaffaz.gov flagstaff.az.gov/3520/minimum-wage

“Setting outcomes with clear intentions and purpose requires action steps to help you reach your health outcomes,” says Dr. Christina Kovalik.

Dr. Christina Kovalik NMD, LAc, The Vitality Doctor, is a naturopathic physician and acupuncturist specializing in hormone optimization, optimal health and vitality. She is a new

Flagstaff resident, practicing since 2004, and opened her second location in Doney Park in 2020. For more information, visit thevitalitydoctor.com or call 928-863-6086.

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Flagstaff Business News // JANUARY 2025

flagstaffbusinessnews.com

Key Points to Consider for Those Seeking a Mortgage This Year

By Morgan Hagaman

ecuring a mortgage can be one of the most significant financial decisions you make, and navigating the process in today’s market requires careful planning and informed decision-making. Whether you’re a first-time homebuyer or looking to refinance, understanding current trends, preparing your finances and exploring new mortgage options can help set you up for success. From keeping an eye on interest rates to leveraging technology, these seven key points provide critical considerations to help you make the best choices in 2025.

1. INTEREST RATE TRENDS AND PREDICTIONS FOR 2025

Economic Factors: Mortgage rates are heavily influenced by Federal Reserve policies, inflation, and overall economic growth. If inflation stabilizes, rates may level off or decrease. Conversely, a robust economy might lead to rate hikes. Don’t Let the News Fool You: In 2024, the Federal Reserve cut interest rates twice. Consumers were under the impression that mortgage rates would drop, but mortgage rates increased after the Fed lowered rates.

Strategy: Monitor market trends and lock in rates when favorable. Consider rate locks with float-down options for flexibility.

2. ALWAYS CONSIDERER THE 3 CS OF MORTGAGES

Credit: Aim for a credit score of 740+ to secure the best rates. Pay off high-interest debt, avoid new credit inquiries and check for errors on your credit report. Capacity: Reduce your debt-to-income (DTI) ratio by paying down debt or increasing income. Document income sources meticulously, especially if you’re self-employed. Collateral: Save for a larger down payment to lower loan-to-value (LTV) ratios. Keep your property well maintained to retain or increase its value.

3. AFFORDABILITY TIPS

Home Prices: Research market trends to identify areas with stable or declining prices. Speak with a real estate professional to get educated on what the housing market is doing in the community you are interested in. Budgeting: Use affordability calculators to set realistic expectations. Remember to account for

hidden costs like insurance, utilities and unexpected repairs. In many cases, some of these hidden costs, mainly homeowner’s insurance and homeowner’s associations, have increased drastically. Down Payment Assistance: Investigate state or federal programs to reduce upfront costs. Temporary Interest Rate Reductions: Research different loan options such as 3-2-1or a 2-1 interest rate buydown, or an Adjustable Rate Mortgage.

4. EMERGING MORTGAGE OPTIONS

Green Mortgages: These offer incentives like lower rates for homes with energy-efficient upgrades or certifications. First-Time Buyer Programs: Programs like FHA loans (low down payment), USDA loans (for rural areas), and VA loans (for veterans) may help. Shared Equity Mortgages: Lenders share ownership in exchange for lower interest rates or payments.

5. TECHNOLOGICAL ADVANCEMENTS

Online Pre-Approvals: Platforms like Mountain Country Mortgage

streamline applications with instant pre-qualification. AI-Driven Underwriting: This allows for faster decisions with more accurate risk assessments. It used to take days to have a loan file underwritten. It now may only take hours. Virtual Signings and Closings: The days of having to physically go to the escrow company to sign your loan documents are starting to disappear. Many lenders are now doing hybrid closings, where you DocuSign a majority of the loan documents and only have to physically sign a few pages, or doing a completely virtual closing where you are able to sign and have everything notarized over a Zoom call from the comforts of your home.

6. REFINANCING STRATEGIES

Rate Reduction: If rates drop, refinancing can lower your payments or shorten your loan term. These rate reductions can come fast and only last for a short period of time. In 2024, there was about a twoweek window to take advantage of the lowest rates to refinance. Cash-Out Refinancing: Tap into your home equity for renovations or consolidating high-interest debt

but beware of higher monthly payments. Break-Even Analysis: Calculate how long it will take to recoup closing costs on a refinance before committing.

7. ECONOMIC CONSIDERATIONS

Job Stability: Underwriters look for consistent income over two or more years, so avoid job changes before applying. Savings: Maintain at least three to six months of living expenses in an emergency fund. Market Resilience: Understand local economic conditions, as regional markets may react differently to national trends. If you are considering doing some type of mortgage in the coming months, take these items into consideration and it is very important to consult with a local mortgage and real estate professional to help guide you through the process. FBN

Morgan Hagaman is the branch manager and loan officer at Mountain Country Mortgage. He can be reached at morgan@ mountaincountrymtg.com or 928-6070252.

JANUARY 2025 // Flagstaff Business News

@flagstaffbusinessnews

// MAYOR’S ADDRESS // BY BECKY DAGGETT

What’s Next for Flagstaff City Council?

n Dec. 17, Councilmembers Anthony Garcia and David Spence were sworn in and joined the Flagstaff City Council and, as the highest vote getter, Miranda Sweet was selected as Vice Mayor. I’m eager to get to know our new councilmembers better and look forward to continuing to work well together as a City Council. I’d like to give you an update on some of the issues and projects that will soon be before us. At our first meeting in 2025, we’ll be discussing our state and federal legislative priorities. These guide council and staff when discussing our priorities and needs with our state and federal elected officials. These priorities always include water, forest health, transportation, clean energy, affordable housing, and regulating Short Term Rentals (STRs). We aggressively advocate and seek funding for many of the city’s needs such as flood mitigation, forest health, transportation, low-income housing tax credits, and housing grants of all kinds. Each year we visit with our legislators to describe what STR proliferation has done to some of our neighborhoods and to request more local control and authority over STRs. The city is a member of the League of Arizona Cities and Towns and I’m part of the Greater Arizona Mayors Association, and both prioritize local control of STRs. I think many readers will be interested in the update and discussion the council will have about the city’s Land Availability and Suitability Study and the Code Analysis Project (LASS+CAP). They’re scheduled to be discussed on Jan. 14. For more than a year, staff has been inventorying underutilized and vacant land throughout the city to understand what land is available for a variety of uses.

The CAP analyzes codes to identify what works well and where current codes keep our community from meeting our housing and sustainability goals. The outcome will identify priority sites for residential development and recommend code changes. There will be many opportunities for public input, and I encourage readers to become familiar with this effort. Draft reports of both efforts are available on the city’s website. The City Council will make several appointments to boards and commissions in the coming months. These volunteers do important work and are immensely helpful in public outreach, consideration of issues and policies, and in making recommendations to the City Council. Most commissions meet once a month and you can find more information about their work on the city’s website. The city clerk maintains a working calendar of items that are expected to be on upcoming City Council meeting agendas and links to that calendar plus city council agendas and even a way to sign up to get notified when a new agenda is posted. This information also can be found on the city’s website. You can find biography and contact information for the mayor and city council on our pages and my weekly schedule is posted on my biography page. If you email council@ flagstaffaz.gov, your email goes to each councilmember as well as some members of staff. Responding to residents’ emails is a priority for me, but when the volume is especially high, it can take me longer than I would like. I want to hear from you, so please do reach out anytime you have a question or a concern. FBN Becky Daggett is the mayor of Flagstaff.

National League of Cities Honors Flagstaff Councilmember Khara House with Centennial Under 40 Impact Award

ity of Flagstaff Councilmember Khara House has been named among the inaugural recipients of the National League of Cities’ (NLC) Centennial Under 40 Impact Award. The award recognizes and celebrates the outstanding contributions to public service, governance and community development of elected officials under the age of 40 from NLC member cities, towns and villages. “I’m humbled and so honored to have received this award for my service to Flagstaff,” said Councilmember House. “I love our community and I love to serve, so I see this award as not only mine but our whole community’s recognition for being a city of impact.” House was elected to the Flagstaff City Council in November Khara House 2022. Prior to serving on Flagstaff City Council, she worked in higher education and multifamily housing and served on the city’s Diversity Awareness and Housing Commissions. In addition, she is a writer, educator and volunteer. House is a passionate advocate for mental health, building belonging, housing and meaningful civic engagement. “These incredible young leaders embody the spirit of innovation and dedication that defines the National League of Cities,” said Dr. Robert Blaine, senior executive and director of NLC’s Center for Leadership, Education, Advancement and Development. “Their work is not only inspiring but also vital to addressing the challenges and opportunities facing our cities today.” FBN

Get your business on radio! Contact Stephanie Preston stephanie@myradioplace.com 928-699-5927 myradioplace.com

Flagstaff Business News // JANUARY 2025

flagstaffbusinessnews.com

PET FOOD continued from page 20

been known for its focus on livestock feed and supplies, said her store has added six new freezers, bringing the total to seven. “Just this year, it’s really taken off,” she said. “We’re just now getting on board. Frozen is definitely something that’s doing very well. We go through so much of it – we sell through it.” These changes can be seen in pet supply stores across Arizona, including inside Preskitt’s Pawz N Clawz, a 4-year-old business in downtown Prescott. “We have a freezer full of frozen, human-grade raw food and we sell out every week,” explained Sandy Haffner, the storeowner. “It’s more than a trend. It’s us educating our people on why they should feed human food rather than dry food to a dog.” The bottom line is that it’s about combatting some alarming statistics that show a marked increase in obesity and resulting illnesses, especially cancer, among pets in the U.S. “I’ve helped a lot of people in the community,” said Haffner. “We’ve saved a lot of dogs and cats from euthanasia by helping people transition into healthier lifestyles for their pets,” she added, noting that it is encouraging to her to see more customers who are more educated about pet health. Other pet stores across the state, including in Apache Junction in the Valley, have also seen an increase in customer demand for healthier pet

foods. At The Stock Shop in Apache Junction, staff member Valerie Taylor said she has seen an “evolving” trend in the use of raw and freeze-dried pet food in the last year and a half. Freeze-dried pet food can be used as “toppers” on kibble or given straight to a dog. “It has more probiotics and different flavors,” Taylor added. “It gives pets something to look forward to in terms of breakfast and dinner.” Local customer Mary McKinnis recently bought a 14-ounce bag of Primal freeze-dried beef nuggets for her two small dogs. She noted that freeze-dried pet food is easier to store and can be served to dogs in little bricks or broken up, hydrated and put on top of kibble portions. Raw foods also are miracle workers in terms of improvement in pet health, she said. “We had a sheltie named Sparkle who had mammary cancer. A holistic vet said to use raw food, Ashwagandha and mushroom powder. She lived six more years and was 15 ½ when she passed, so we’re pretty big believers in raw food.” Raw and freeze-dried pet foods are minimally processed and not exposed to the high temperatures routinely used in large commercial factories, Baynes said. “Kibble is cooked at high temperatures and the nutrients are lost,” he continued. “They slap a vitamin package on at the end.” Freezer stored raw and freeze-dried

ANTUNEZ continued from page 12

the wall. “It’s good to see him every day,” he said. Business ownership has made Antunez a better person, a better family member and a better boss, he says. “If people are having a bad day, my conversation and humor helps turn it into a good day – and people do the same thing for me,” he said. “Making them feel good makes me feel good.” “Barbering” is a culture in and of itself, he explains, as barbers often talk to each other about their work. But his Yavapai Apache culture remains in the forefront of his business. Many of his clients are Native Americans. “There are not a lot of barbershops on reservations, so they get to come in here and see a different type of lifestyle,” he said. Antunez was raised in Flagstaff. Growing up, he noticed a lack of barbershops in town, so he jumped on the opportunity to be a barber. “You never master it, because there is always more to learn.”

MY SUPERPOWER

I can start up a conversation with anybody. I’m a people person. My other superpower: I’m pretty fast with clippers.

HOW I RELAX

I take a couple days off a week and I’m very active. I go to the gym or I get outside. That’s how I get my mind right.

FAVORITE HOBBIES

I like being outdoors and biking with my dudes. I also like spending time with my girlfriend and dog.

WHO I ADMIRE

pet food may be more expensive than conventional kibble and wet pet foods, but can be affordable, especially for smaller pets. “Feeding larger dogs can be prohibitively expensive,” Baynes said. “I tell people, just include some raw in your dog’s diet; just replace one meal a week,” as even one raw meal a week could see noticeable improvements in an animal’s skin, coat and energy level, he says. He also notes that customers should carefully read the ingredient panel on the raw food packages before buying. For example, Primal brand sells a scoop-and-serve raw lamb formula in a 4-pound bag that thaws in minutes. It is 20% produce and supplements, “without antibiotics, steroids or added hormones,” with “no corn, wheat, soy, lentil or legumes,” but with “naturally derived vitamins and minerals,” and is priced at about $19.99. Commonly included in the ingredient panel of raw pet foods are the primary ingredients of animal proteins, including duck, beef, chicken and fish. “It’s a completely balanced diet,” Haffner said. “Meat, bone and organs are the most important ingredients for dogs and cats.” It is important to know that while dogs and cats both feed on flesh, they digest the food differently. Dogs are facultative carnivores, animals that can eat both meat and plant matter, similar to omnivores. They lean toward a carnivorous diet, but can also derive

Staff member Valerie Taylor, right, at The Stock Shop in Apache Junction, sells Primal Freeze-dried Nuggets for Dogs. Natural raw products like this with a long shelf life have become very popular. Photo by Betsey Bruner

nutrition from plant sources. Cats are obligate carnivores, animals that must eat meat to survive and cannot properly digest plants, says Haffner. Cats don’t have the digestive enzymes needed to break down plant matter on a daily basis, nor do their bodies need it, she says. “When the body can’t use the food, it creates health problems,” she added. “So, yes they can break it down, but it’s a struggle and not without consequences that we see come from it. They should be fed animal proteins to achieve optimal health.”

HOUSING continued from page 24

KINDNESS continued from page 16

WORK ON FACTS, NOT FEAR

These two seemly small but significant facts bring up a very important principle when it comes to your housing decisions in 2025 and that is to work off of facts, not fear. It reminds me of an ongoing yearly conversation I had with a Flagstaff resident who would gobble up internet speculation year after year that paralyzed their housing decision and ended up costing them easily into the six-figures in lost opportunity. While I can appreciate the desire to make sound investments and good decisions – it is important not to try to become a “day trader” with your housing decision. See the facts of your needs and available choices with homes and financing and make the best long-term decisions you are able to with the experts in your corner and avoid the speculation click bait or the free financial online advice that also sells “merch.” FBN

For additional information or to schedule an appointment visit ChrisHallows.Benchmark.us or call 928707-8572. The Flagstaff location is 824 W Rte 66 Suite A-3. Chris Hallows is the Branch Manager & Sr. Mortgage Advisor of Benchmark Mortgage Flagstaff. NMLS 306345 Ark-La-Tex Financial Services, LLC NMLS 2143 |Equal Housing Lender

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www.flagstaff businessnews.com/subscribe INSIDE THE JANUARY

Land Purchase Eyed for Economic Development p. 3

FBN

fter 400 backcountry hikes into the Grand Canyon, trips down the Colorado 100 River and scores of worldwide excursions spanning a 44-year career, it was no surprise to 65-year-old geologist Wayne Ranney knees began to bother when his him. “I went to the doctor, tried a couple treatments and when they didn’t

p. 7 Community Profile: Geri Hongeva Promotes Navajo Language through Star Wars p. 13

Scientists Helping Reforestation Efforts in Panama p. 6

Knees

2020 ISSUE:

Forest Health Hero Wally Covington Retires from NAU

Local Veterans Feeling Support from Nation of Patriots p. 4

New Year, New

Doctors and therapists at Rehabilitation Northern Arizona want patients back Hospital of on their feet By V. Ronnie Tierney,

he said with

a laugh. level of care,” said “The rooms were Dr. fantastic, private work, the doctors and I can’t say enough physician and medical Richard Holt, said I would be about the director. a good candidate Complete with 24/7 for bilateral replace- staff. They were very attentive, ment – that is double caring and professional. coverage, an on-site physician knee surgery pharmacy – so I agreed,” said hugs were all around.” When I left, with three full-time Ranney. “The pharmacists, surgery went well nursing and patient With a staff of 120, and care technicians, the Rehabilionly took two hours.” surprisingly tation Hospital of Northern Arizona full-time occupational, speech and opened in February A big boost for physical therapy, Ranney in his Holt said, “There 2018. The post-op recovery is 40-bed facility is nothing like us in was the care he the only rehabilNorthern Arizona received at the Rehabilitation itation care facility and now patients in Northern can stay in the Hospital of Northern Arizona and is a Arizona. “I spent joint-commissioned community that is close to their 12 days in recovery accredited hospital. homes and families there, which I “Before we and get worldbelieve helped to opened here, patients class rehabilitation save my marriage,” care.” would have to travel literally hours Ranney says the food is great, to get this type/ Continued on

PHX & LAX

8 FLIGHTS A DAY 7 DAYS A WEEK

2020 | Issue 1 Volume

page 33

Players earn points and at prizes for ‘actions a chance that matter;’ businesses have more to give back

By Bonnie Stevens, FBN game thought up by the Economic Vitality t is like Jumanji Diviwithout killer ostriches. Flagstaff the sion and Discover Flagstaff Local is a community-wide tourism folks at the City Flagstaff, and everybody of wins.

It involves deeds that benefit the greater good and earn players points. Flagstaff Local is similar to some video games in which the better you do, the better your health, except in this case, the better the health of the community. Mountain Sports Flagstaff Continued on

page 30

Learn as much as you can and practice as much as you can. FBN

INSIDE THE FEBRUARY

Flagstaff Shines on Signs p. 4

Neighborhood Barbershop Expanding p. 5 Barrett-Jackson

Harnessing the

State’s largest wind jobs and millions farm to produce electricity, in economic impact to region

By Bonnie Stevens,

FBN

rizona’s largest wind energy project, the Chevelon Butte Wind Farm, is expected to have turbine blades spinning in a remote area south of Winslow by the end of 2021, and power the region with an estimated $8 million in indirect economic benefits during the construction phase.

Gleams with Car Show Tradition p. 11

2020 ISSUE:

Community Profile: Scotty McPeak Promotes Olive Oil, Healthy Living p. 13 Lowell, ERAU Share Cosmic Forces p. 16

Wind

customers by 2050. “We’re pretty excited. “We This project sPower are super excited,” said fits with our vision Senior Permitting and comprehenManager sive plan to look sPower, a Salt Lake at renewable energy Terrance Unrein. “This is the right City-based renewable energy sources,” said Coconino project for Arizona developer, received and County unanimous approval Supervisor Matt and Navajo counties’ for Coconino Ryan. to move forward communities at on the project from the right time, especially At full build-out, both Coconino the wind farm with the coal and Navajo counties is expected to be plant closures. Wind two or three times and energy is a great Corporation Commission,the Arizona larger than any opportunity for other operating our future and I which wind this is one think company officials energy project in of the best projects say is a rare feat the state, with 164 we’re for any wind farm, turbines spread ever going to see across 42,000 acres much less one of in the area, given its this size. This came and generating 477 incredibly remote just weeks before and windy location, megawatts, the APS announced equivalent of enough proximity to viable its goal transmission infraelectricity to 100% clean, carbon-free to deliver power a structure, and planned electricity to people. community of about 150,000 lack to threatened or endangeredof impacts species.” Continued on

PHX & LAX

8 FLIGHTS A DAY 7 DAYS A WEEK Please consider being dropped off as parking is limited.

page 41

CCC C-LAB Opens for Students to Gain Hands-O n Skills

Upgraded construction shop made possible technology Foundation grant with Del E. Webb By Larry Hendricks,

Del E. Webb Foundation President John B. the $1 million in Lees shows off grant funding the a hammer he received college received Street campus. in gratitude from to help with the Courtesy photo CCC for remodel of the C-LAB on the Fourth

February 2020

| Issue 2 Volume

FBN

oconino Community College alumnus William Gonzales stood in the space with a smile on his face.

He ran his hand along the workstation, felt the sawdust.

Unexpected acts of kindness live on in our hearts. They heal, they soothe, they have the power to elevate a season of sadness into one of gratitude, even when they aren’t directed toward us! And in business, research shows that we want to buy goods and services from companies that practice kindness. As we begin this new year, it will be beneficial for our hearts to remember that kindness is good for us and good for business. Science says so. FBN

Please consider being dropped off as parking is limited.

Game On: ‘Flagst Local’ Rewards aff Shopping, Helpin g, Giving

Mountain Sports Owner Lisa Lamberson make a difference says the Flagstaff in the community. Local movement “When dollars are Lamberson, shown brings spent locally, businesses awareness to actions that here with Mountain Patagonia to grant Sports General Manager have more to give $10,000 to the Azulita back.” Britni Montague, program promotes reducing single-use Project, represented by Maria Campbell recently partnered with plastics, like plastic straws, in Flagstaff’s and James Q. Martin. The service industry. January Courtesy photo

on a normal day, but on this day, before opening to the public, busy workers stopped what they were doing to come out in full view and give me a smile. Their kindness and concern for our dying pet and our grieving family made me cry. Since that day, I have shared that story of compassion with a lot of people. I also returned later through the drive-thru (anonymously) to purchase In and Out Burger gift certificates for holiday and birthday gifts.

ACTS OF KINDNESS HAVE POWER

My Uncle Charles taught me how to be creative.

ADVICE TO ASPIRING BARBERS

Some vegetables commonly included in natural pet foods, which are fine for dogs, are broccoli, carrots, celery, leafy greens, pumpkin, sweet potatoes and spinach. Some manufacturers suggest that cats can eat vegetables in moderation, but they should be no more than 10% of their diet. Experts agree, keeping well informed is essential if a pet owner wants to ensure the longest, happiest and healthiest life for their pets. The same can be said for humans. FBN

The Coconino Community College C-LAB for Construction Technology Management students has officially opened for students. More The smell of newness than filled people were on hand 50 the shop. Metal surfaces, once for the late-January dull, gleamed. Tools, ready for celebration. ribbon-cutting use, lined walls. The newly refurbished shop was “This is just so amazing,” made possible with the help of Gonzales said, glancing a $1 million grant from the Del around. “I wish E. Webb it looked like Foundation. this when I started taking Among those in classes.” attendance Continued on

page 38

Bonnie Stevens is the editor of FBN. She is a career journalist and public relations consultant. She can be reached at bonnie.stevens@ gmail.com.

JANUARY 2025 // Flagstaff Business News

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CONNECTIONS continued from page 3 RECOVERY continued from page 22

because it shows through hard work that difficulties can be overcome and goals can be reached.

CREATE A PLAN OF ACTION

The first thing many people in recovery must do is create a plan of action by deciding what their goals are and how they can obtain them. They need to find people who can help, discard those old friends or acquaintances who can’t and move forward with life. They also need to find the resources that can help achieve goals through education, job market opportunities, volunteering or just speaking to family, for example. Creating a plan gives a guideline and a set of achievable goals the person is prepared for, no matter how difficult they may seem from the start.

BUILD A SUPPORT SYSTEM

The person in recovery must create new friend groups. The people from the past obviously weren’t helpful so it is time to find new friends. It is never easy to find new friends as you get older, but you can find those who help you achieve healthy goals. Go to meetings. Join a gym. Volunteer. Find any group of people willing to help along the way. There are a lot of people out there who just want to help their neighbor.

STAY ACCOUNTABLE

The person in recovery must always have at least one person they can confide in. Finding this person early on in recovery process is key, as it gives them a safe spot to talk without being judged. Often in some recovery programs these people are called sponsors. It doesn’t have to be a sponsor, it can just be a friend or perhaps a cousin who has gone through the same situation. Just know that this person is there to listen and not judge but to give guidance and help when needed.

However, it goes both ways. The person in recovery must understand if they aren’t being truthful with this person, then there is no accountability at all. Find the person or group of people and be honest about life in recovery. Speak about the struggles, the difficulties and the achievements. These people will understand and help guide the person along a healthy path. Early recovery is always the most difficult. It is a time of self-building, reconnection and understanding. By setting realistic goals and taking the steps to achieve them, the person can lead a happy, fulfilling life of sobriety. Always remember, these goals may not be for everyone. Each person has their own goal set. They must decide what is important to them and choose the right path to achieve that goal. Don’t overlook the small wins. Every goal met, no matter how small, especially in the beginning of the process, is a victory. Over time, more goals will be set that are harder and difficult to obtain. By achieving the small goals, a person knows they are set up and ready to take on more challenges leading to a happier and healthier life for the future. FBN Roy DuPrez, M.Ed., is the CEO and founder of Back2Basics Outdoor Adventure Recovery in Flagstaff. DuPrez received his B.S. and M.Ed. from Northern Arizona University. Back2Basics helps young men, ages 18 to 35, recover from addiction to drugs and alcohol. Back2Basics is an adventure recovery program, up to six months, for young adult males ages 18-30 with substance abuse issues looking for a positive and meaningful life. In our program, clients are exposed to a weekly combination of both wilderness adventures and residential programming. For more information, visit back2basicsoutdooradventures.com, call 928-814-2220 or email rduprez@b2badventures.com.

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Founder Armando Bernasconi says he is thrilled to be able to welcome more people into the Quality Connections family and help them with job training and support services. Courtesy photo

and acquiring group homes. During the pandemic, the nonprofit began Evergreen Academy, a highly rated preschool that also serves as a training center for QC members interested in careers in childcare or early childhood education. The expansion of Quality Connections into Page and the extensive work needed to ensure a smooth transition meant that QC was unable to hold its 25th anniversary party, which had been planned for last November. They are hoping to have a larger celebration later this year that includes participants from both the Flagstaff and Page programs. While its anniversary celebration is postponed, QC remains laser-focused on the mission that has defined its 25 years: empowering individuals with disabilities to lead independent, productive lives. “This expansion is the perfect way to celebrate our history and invest in our future,” said Bernasconi. “We’re excited to embark on this new chapter and look forward to celebrating with our Flagstaff family and our new Page family once the time is right.” FBN

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AIRSTREAM continued from page 1

The crew at Flagstaff Airstream Renovations worked last month on an Avion trailer for Desert Haus in Williams. Photo by Peter Corbett

insurance, he said. “And it took off.” Reynolds’ second client wanted 10 trailers for his Air Village park in Prescott, which opened in December 2023 with Avion rigs. “That was a labor of love for all of us. We really learned a lot.” The crew went on to build a teardrop-shaped trailer for a client and converted an Airstream into a bar and cafe for Sky Ranch Lodge on Airport Mesa in Sedona. Flagstaff Airstream Renovations

– also known as Go F.A.R. – has six employees including Reynolds’ wife, Amy, and daughter, Hannah, who is the director of operations. Hannah said she is working with a client who wants a hair salon built in her 1965 Boles Aero trailer. Go F.A.R. is also working on an off-road, off-grid trailer for a client in Mexico with a modified chassis, solar power and a satellite connection for Wi-Fi and other communications. “That was the inspiration for Recon Rig, the offshoot company that we

world, including RV parks in Moab, Utah and Borrego Springs, California. In business for 14 years, Durbin has seen a spike of interest in old trailers. “It took off like gangbusters about five or six years ago,” he said. “My specialty is triple-axle Avion trailers,” adding that he prefers Avions to Airstreams. Reynolds said he’s also partial to Avions because they are a little roomier and have rugged 2 x 6 steel frames. Avion competed with Airstream from 1956-90, but is no longer in business, making parts hard to find. This is one of 10 Avion trailers Flagstaff Airstream Renovations restored for Air Reynolds compared the divide beVillage in Prescott. Photo by Peter Corbett tween Avion and Airstream enthusiasts to the split between Ford and Chevy fans. “If you get ‘em in the same room, for seven more, according to Hannah started,” Reynolds said. they’re never going to agree” on which Reynolds. The firm’s website – reconrig. trailers are better, he said. America’s roadside attractions have com – features conceptual images of In any case, restoring Airstreams rugged Airstream trailers fortified with a new look, with retro trailer parks like Desert Haus and Air Village beckoning and Avions is time consuming and not bulletproof glass and Kevlar panels for inexpensive. It can take three to eight security in remote settings. Listed prices overnight guests to stay in restored months to do one trailer. range from $189,000 to $449,000. Pric- Airstream, Avion and other vintage A key element of restoring trailers is trailers. es on new Airstream trailers generally removing the aluminum shell from the Tin Can Alley in Kingman plans range from about $50,000 to $150,000. frame to redo the subfloor and get rid to open in 2025 with restored vintage Inquiries have been flooding in and of any remnants of stowaway rodents Reynolds said he’s at the point of look- trailers on Route 66. Shady Dell in or black mold, Reynolds said. A stanBisbee has hosted overnight guests in ing for a larger shop and hiring more dard trailer renovation costs $75,000 to its trailers for decades. staff to keep up with demand. $125,000. A national outfitter – Auto Camp Go F.A.R. currently operates out “We’re not the cheapest. We’re really – has eight overnight trailer parks for of a shop on South Blackbird Roost focused on creating a high-quality exglamping in scenic spots across the in Flagstaff. The team was at work perience for our customers so that they recently upgrading an Avion trailer for country. Denny Durbin, owner of Silver Trav- can enjoy it for decades, as opposed Desert Haus, a trailer park just north elers in Phoenix, said he has renovated to – pardon the expression – putting of Williams. It is set to open this year lipstick on a pig.” FBN vintage trailers for clients all over the with three vintage trailers and plans

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121 E. Birch Avenue, Suite 408 Flagstaff, AZ 86001 Phone 928.864.7440 Fax 928.226.0303 Email: Troy@flagstaffbusinessnews.com www.flagstaffbusinessnews.com Founder: Troy Bix Publisher Troy Bix | 928-310-9662 Troy@flagstaffbusinessnews.com Advertising Manager Linda Thein | 602-799-0583 linda@flagstaffbusinessnews.com Account Executive Regina Salas | 928-699-4272 Regina@flagstaffbusinessnews.com Tyler Hood | 928-440-0747 Tyler@flagstaffbusinessnews.com Editor Bonnie Stevens | 928-380-4349 bonnie.stevens@gmail.com Copy Editor Carolyn Wendell | cwendell@gmail.com Design & Production Rob Ghosh Design | rob@robghosh.com

Photography V. Ronnie Tierney, Fresh Focuses Photography, Aspen ProMedia, Betsey Bruner, Sue Marceau Contributing Writers Betsey Bruner, Sue Marceau, Patty McCormac, Kevin Schindler, Bonnie Stevens, Veronica Tierney, Stacey Wittig Flagstaff Business News is a publication of Flagstaff Business News, LLC and is distributed free each month to residents of Flagstaff, Sedona, Williams and Winslow. Reproduction of any portion of the publication is strictly prohibited without expressed permission. The publisher reserves the right to refuse any advertisements submitted to the newspaper and is not responsible for the claims of its advertisers.

JANUARY 2025 // Flagstaff Business News

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BEAMAN continued from page 1

CHANGING THE DEFAULT SETTING

The good news is, humans can change the way they think, the way they behave and the way they approach challenges, she explains. “At PEAK Learning, we created a technology that you can actually measure how people handle the tough stuff in their lives and actually change it within a day. There is all kinds of research on learned helplessness and all kinds of science that goes into it.” Beaman compares some motivational presentations to a cup of coffee that gives people energy for a short period of time, but then perhaps leaves them feeling worse. “We were looking for something more, something to actually change somebody’s day and life, and came up with this technology based on hard science. The basis of it is, you’re hardwired to respond to the tough stuff in life the way you saw it being handled in your home, with your own role models. If you were raised in an environment where people thought the world was tough and they couldn’t do anything about it and how awful everything is, you probably have that as your default setting. We can actually change that default setting.”

BORN TO ACHIEVE, INSPIRE

In her memoir, “Little Miss Merit Badge,” Beaman calls herself “an achievement addict,” the result of her need to be seen. “I wasn’t seen at home,” she says, but school was where she learned she could thrive. “I liked earning things. I liked being better than I thought I could be. I liked teachers calling on me to do stuff. Whenever anything needed to be done, any contest came up, anything where I might win, then I would do it.” Being rewarded was such a powerful motivator that she earned “every single badge” that a Girl Scout could earn. “I had two sashes [filled with badges draped from each shoulder]. I was a patrol leader [announced by the patch on her sleeve]. I looked like the Barbie version of General Patton. I was so proud, and adults would say, ‘Wow! You’re going places!’”

THE DRIVE THAT DOESN’T WANE

As a professor at Northern Arizona University in the 1990s, she was asked by President Gene Hughes to take on the daunting task of teaching first-year education majors and specifically, to

Dr. Beaman is an internationally recognized expert on leadership, resilience, health and wellness, education and coaching. Early in her career, she taught at NAU. Courtesy photo

Ronda Beaman coaches students and athletes for performance and resilience. Courtesy photo

discourage the ones who didn’t have the skills to teach. That class had 400 students, which Beaman knew by name on the second day. Instead of discouraging them, she found a way to engage the students by transforming the classroom into an interactive daytime television show-like format, complete with live music, high energy and unpredictability. “If you give people something bigger to believe in than themselves and you’ve got 400 students who want to be teachers or think that they do and you can give them the leeway to participate in their own growth as human beings and teachers, they will surprise you and delight you every time,” she said. “You can’t just be creative by yourself; you have to bring people into the whole maelstrom and have them see the potential when they really invest in something.” Her approach has earned her honors at three universities, including Professor of the Year for three consecutive years at the University of Pennsylvania; and Teacher Scholar of the Year at NAU and Cal Poly. In addition, Beaman was the first recipient of the National Education Association’s Excellence in the Academy: Art-ofTeaching award. “Students watch me and they say, ‘I want a piece of that, I want some magic in my life, I want some of that energy,’ and ‘She has so much energy’

– that’s how people describe me. Being a teacher, I take my job as a role model really seriously. I’m role modeling the very kinds of things that I’m trying to teach the students and I think that helps a lot.”

FEELING THE BURN WITH JANE FONDA

Role models for Beaman have long been Cher and Jane Fonda, women who stand up for what they believe is right, particularly at a time when women were not encouraged to speak up. So, when Fonda opened an exercise studio in Beaman’s neighborhood, she rushed in to sign up. “I did one aerobics class and thought, ‘I love this!’ I went back the next day and it was her [Jane Fonda] teaching! She was the nicest, most down-to-earth person. After we were working out, she came up to me and said, ‘You do this really well. Would you be interested in working with me on this?’” Of course, Beaman said, “Yes!” And today, she continues to teach fitness. Among her classes, she coaches a men’s bootcamp. The 30 competitors on her team are training for the Morro Bay Triathlon on the California Coast. Last year, her team won first place. She also teaches a women’s Barre bootcamp, based on low-impact, Barre movements focusing on form, alignment and core engagement.

In addition, she conducts a recorded weekly exercise class for people of all ages with special needs, televised in 80 schools around the world. “These schools are usually in office buildings, and they don’t have the facilities to go outside and play on the playground or take walks. These classes are designed to help people discover their balance, their movement and just get them away from their desk for half an hour each day, which is really incredibly important.” To no one’s surprise, Beaman won California’s Fitness Idol competition in 2018.

CHANGING LIVES, MAKING DREAMS COME TRUE

While changing lives through teaching, coaching and consulting, Beaman founded the nonprofit organization Dream Makers, where final dreams come true for terminally ill adults. “Eight of us girlfriends put in $100 to make lifelong dreams come true for someone who’s 18 or older because when your life is cut short and you haven’t had the chance to make that dream come true, that’s a horrible place to be.” So far, they have made 85 dreams come true. “Most people don’t want things for themselves, they want experiences with their families. Going to Disneyland is a popular one. We have a 30-year-old right now who has met-

astatic colon cancer. She wants to get well enough to eat all the weird foods at Disneyland.” Beaman is engaged in another project as a self-described “Letter Doula,” helping people give birth to meaningful letters that they have wanted to write. “There are so many people who would like to write a letter to a parent or maybe an ex-boyfriend. It doesn’t necessarily have to be a last letter, but a lot of people don’t feel like they have the right words or know how to express this emotion. So, I’m helping get those letters out because it’s really important to communicate those kinds of things to the people that you want to communicate with.” This effort coincides with her latest project, “Book of Letters,” which she is now writing.

WORDS TO LIVE LONGER BY

With a seemingly endless supply of energy, an unconventional way of teaching, the unique ability to turn students into bold, creative thinkers and executives into more resilient, imaginative leaders, and the enthusiasm to inspire athletes of all abilities, Beaman offers words of wisdom for professional and personal success: “-When you look in the mirror, you really need to love, like and respect that person. - Seek out the people you admire and learn from them. - There is always time to do what you really want to do.” FBN For inspiration, lessons and laughs from Dr. Ronda Beaman, watch Zonie Living at StarWorldwideNetworks.com. She can be reached at Peaklearning.com.

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