CX for BFSI: What to know Digital Channels that Work for BFSI Marketers
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Website BFSI companies' most important marketing channel is the website. Customers can search for financial products and services on the website and apply for or avail of them.
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Mobile ustomers can access all bank functions on the bank's mobile app. SMS banking, which provides basic banking services, is also available. Marketers can reach customers via SMS and app push notifications.
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Facebook & Google BFSI marketers can target customers on thirdparty websites using Facebook Ads, Google Ads, or another Ad targeting strategy. These channels allow them to display personalized, contextually relevant ads.
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Moving Forward BFSI companies today are investing in and building solid digital technology infrastructure. 2021 marked the beginning of a new digital customer experience management era in the BFSI industry.
Digital customer experience management is the new battleground for BFSI marketers
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