Grow your business with us Partnership opportunities for suppliers to the health and fitness industry
Contents How can the ExerciseNZ help you grow? ____________ 3 Who are we?____________________________________ 3 Why partner with us?____________________________ 4 Three key ways you can partner with us_____________ 5 Advertise with us________________________________ 6 Advertising rate card____________________________ 7 Become a Member – including a Preferred Supplier___ 9 Become a Partner of ExerciseNZ__________________11 Overview of all marketing opportunities___________11 Key Industry Events________________________12 IHRSA/FILEX___________________________________13 Roadshow____________________________________13 Business Summit_______________________________14 FitEx_________________________________________15 Exercise Industry Awards________________________17
Exercise Association of New Zealand
Your Supplier Liaison:
PO Box 22114 Christchurch 8140 New Zealand
Julz Darroch
P: 0800-66-88-11 (International: +64-3-3736-390)
julz@exercisenz.org.nz
W: www.exercisenz.org.nz
Ph: 021 833 976
E: info@exercisenz.org.nz www.facebook.com/exercisenz www.twitter.com/exercisenz
Last updated: April 2016
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How can the Exercise Association of New Zealand help you to grow?
Do you need greater brand awareness with key decision makers in the health and fitness industry?
Do you want your products and services to be the #1 choice with Personal Trainers and Exercise Professionals?
Do you have an innovative new product to test in the New Zealand market?
Tell us your business need and we’ll help you to find a solution. Grow your business with the Exercise Association of New Zealand .
WHO ARE WE? Our mission is to proactively support a sustainable exercise and fitness industry in New Zealand. KEY ROLES
STRATEGIC INTENT:
Advocacy
Resource development
Standards development (in conjunction with REPs).
Events that support professional development
STRUCTURE
Since 1993 ExerciseNZ, (formerly FitnessNZ), has been the industry association for the health and fitness industry
A non-profit representative organisation, operating under an incorporated society structure
Over 340 members, primarily fitness centres and health clubs, representing the majority of the industry; including: large commercial operators, single site independent operators, non-profits (e.g. YMCA), local government council facilities (e.g. public leisure centres); educational and corporate establishments with fitness facilities.
All industry leaders are members of ExerciseNZ including: Les Mills, YMCA, City Fitness, Anytime Fitness, Auckland Council Pools & Recreation, Jetts Fitness, and many more!
Grow participation in structured exercise through advocacy, information and industry standards.
Members pay an annual subscription to receive ongoing advice, business support, and the recognition associated with the backing of a trade association.
A number of key industry partners – primarily REPs NZ (The Register of Exercise Professionals), which has 2200 registered industry professionals/facilities on its database. ExerciseNZ oversees the marketing of product to those registered via all communication methods (digital, physical and media).
ExerciseNZ is the NZ liaison for IHRSA (the International Health, Racquet, & Sportclub Association), giving ExerciseNZ access to global research.
Check us out here: www.exercisenz.org.nz
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WHY PARTNER WITH US? We can market your product and services to a large targeted audience including key decision-makers in the industry.
YOUR BRAND Need to market to gyms and fitness facilities?
Need to market to individual exercise professionals?
EXERCISE NZ
NZ REPs*
Reach: over 340 facility owners and managers (or 500 including non-members)
Reach: 2200 personal trainers, instructors, group exercise teachers, owner/operators
We have a high standing within the industry and with various government agencies: our messages are read, heard and respected.
We communicate several times a month with our members and REPs registered professionals via email, telephone, posted correspondence and e-newsletters, on our website and Facebook pages – all of which contain advertising space.
We run events and meet regularly with members and key decision-makers in the industry, i.e. informal meetings of club operators, full-day business summits, annual conferences and roadshows, the annual Fitness Industry Awards – all of which contain major marketing opportunities.
We work closely with the PT Council of NZ, providing exposure and promotional opportunities for suppliers at regional forums. For more info: www.ptcouncil.org.nz
We have an excellent Preferred Supplier and Partner Programme, offering you numerous benefits and promotional/sponsorship opportunities.
* ExerciseNZ manages all marketing on behalf of NZ REPs
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ADVERTISER MEMBER/ PREFERRED SUPPLIER PREMIUM PARTNER
3 Key ways you can partner with us: 1. BECOME AN ADVERTISER
Chose from a range of advertising options and promote your products and services via email, post or social media to our extensive databases of exercise facilities and/or exercise professionals.
Ideal for those businesses for which the health and fitness industry is just one of many target markets and/or they only require one-off or irregular advertising (Refer Page 6).
2. BECOME A MEMBER AND GAIN PREFERRED SUPPLIER STATUS
By becoming a member of ExerciseNZ you’ll have access to all ExerciseNZ’s industry communications. You’ll also gain Preferred Supplier status which sets you apart from other suppliers to the industry. Our Preferred Suppliers can take advantage of discounted advertising rates and a number of opportunities to be involved in and sponsor major industry events.
This option is highly recommended for suppliers whose core business lies within the health and fitness industry and/or those who want a regular marketing presence (Refer page 9).
3. BECOME A PARTNER
As a key partner of ExerciseNZ, you will have major brand presence and sponsorship opportunities at all events on the industry calendar. Take advantage of substantial advertising and continual, year long promotion by ExerciseNZ through all modes of communication.
Partnerships at this level are negotiable with Preferred Suppliers on a case-by-case basis depending on the scale of impact you desire for your business (Refer Page 11).
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1.
ADVERTISE WITH US Leverage our large databases of key contacts by advertising through our e-newsletters. This is the perfect opportunity to run promotions/special offers/competitions and direct traffic to your website. This level of engagement is ideal for those businesses for which the health and fitness industry is just one of many target markets and/or for those which require only one-off or irregular advertising.
YOUR PRODUCT OR SERVICE
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Need to market to gyms and fitness facilities?
Need to market to individual exercise professionals?
Advertise via ExerciseNZ:
Advertise via REPs:
e-newsletter, post or social media*
e-newsletter, post or social media*
Reach: 300 facility owners and managers (or 500 including non-members)
Reach: 2200 personal trainers, instructors, group exercise teachers, owner/operators
E-newsletters sent to both audiences
Limited supplier advertisements per E-newsletter, first in, first served!
1-2 communications each month (email or post) to Exercise NZ members
2 monthly email communications by REPs
Social media options include: Facebook* and Twitter*
Tailor your advertising package – from a one-off placement to discounted multi-buys across several emails
- *available to preferred suppliers only
ADVERTISING RATE CARD (EXCLUDING GST) E-Newsletters Target Group
Post
Social Media
Standard Rate
Preferred Supplier Rate
Standard Rate
Preferred Supplier Rate
Preferred Supplier Only
$375
One off $250
DLE size: $700 ($2 /member)
DLE size: $525 ($1.50 /member)
$200
Annual banner ad from $3000
Annual banner ad from $2500
A4 Size: $1400
A4 Size $1050 ($3 /member)
All exercise Facilities (members and non members
One off $650
One Off $500
DLE size: $1400
DLE size: $1050
A4 size: $2800
A4 size: $2100
REPS Registered Exercise Professionals
One off $525
One off $350
DLE size: $4400 ($2 /person)
DLE size: $3300 ($1.50/ person)
3 or more $400 each
3 or more $250 each
A4 size:
A4 size $6600 ($3 /person)
ExerciseNZ Members
350 approx
650+
2200
N/A
N/A
$200
Specifications for E-newslettters
Final artwork supplied, should include all relevant logos and text within the image
Image supplied a 565 pixels wide x 175 pixels high
Web-optimised jpg, png or gif preferred
Bookings To be made throught the supplier liaison:
Advertising deadlines: 3 weeks prior to email being sent, 4 weeks prior to posted mail out - item to arrive in office at least 14 days before mailout
Payments to be made prior to advertising being sent
All prices exclude GST
Last updated March 2016 Page 7
EXAMPLES OF EMAIL ADVERTISING
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BECOME A MEMBER AND GAIN PREFERRED SUPPLIER STATUS
2.
Give your brand the industry ‘seal of approval’ so Club Owners, Managers and Personal Trainers alike know to chose you first for all their supplies.
By signing up as a member, suppliers will also gain Preferred Supplier status. As an approved Preferred Supplier of ExerciseNZ you agree to follow our Code of Ethics and in return receive significant benefits and exposure, which standard industry suppliers don’t get, along with Exercise NZ’s recommendation to the industry. This option is highly recommended for suppliers whose core business lies within the health and fitness industry and/or for those who want a regular marketing presence.
Our online Preferred Supplier Directory covers a wide range of products and services including:
Preferred Supplier Benefits:
As a member of ExerciseNZ – you’ll receive all our regular member communications, keeping you upto-date with what’s happening in the industry
Be stamped with our ‘Seal of Approval’ : Use our special Preferred Supplier certificate and logo on all external marketing material as support for your brand
Inclusion in our online search engine of Preferred Suppliers including a promotion and a link to your site
Your first advertisement introducing you as a new member is free*, then reduced advertising rates on all email, post and social media communications. Book via supplier liasion.
The opportunity to advertise on the Annual Industry Calendar – distributed to all fitness clubs/facilities nationwide
Access to the NZ PT Council and other partners
Unique promotional opportunities at our National FitEx Conference
Opportunities to sponsor and participate in all major industry events:
National Roadshow
Commercial Fitness Equipment
Business Summit
Ancillary Fitness Products
FILEX (Australia)
FitEx Conference
Annual Exercise Industry Awards
And more!
Nutrition
Training and Consultancy Services
Billing Services
Software, IT and Entertainment Solutions
Marketing Services *conditions apply
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The Process is easy:
Apply online to be a Preferred Supplier
Agree to and sign the Supplier Agreement and display the Supplier Code in your business
Invest $480 + GST annually for your membership (plus $100 initial joining fee)
Complete your online directory listing
Get Involved!
CODE OF ETHICS is an Exercise Association of New Zealand Preferred Supplier, and agrees to: HONEST DEALINGS ensure all communications (including advertising) are both truthful and disclose any variation to anything that could otherwise be reasonably assumed. CONFIDENTIALITY uphold the principles of the Privacy Act and will appropriately protect all information pertaining to clients. LEGALITY comply with all applicable laws, regulations and ExerciseNZ guidelines. INDUSTRY REPUTATION ensure actions will not detrimentally affect the perception of the fitness and exercise industry.
Grant Helleur, Chair Exercise Association of NZ
COMPLAINTS utilise a documented complaints process and ensure all complaints are dealt within a timely manner. PRODUCTS Are, unless stated in writing otherwise, commercial grade, serviceable by supplier with parts in stock, covered by a 24 month warranty. EDUCATION PROVIDERS Will ensure that all courses are registered with REPs for Initial Training or CPD (Ongoing Education). MARKETING COMPANIES Will comply with the ExerciseNZ Members code (including any maximum length and Membership Terms & Conditions).
Signed on behalf of the Preferred Supplier
Exercise Association of New Zealand PO Box 22-114, Christchurch 8140 P: 0800-66-88-11 W: www.exercisenz.org.nz E: info@exercisenz.org.nz
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3.
BECOME A PARTNER OF EXERCISENZ Let’s create exciting events together For an agreed annual investment you can become a partner of ExerciseNZ, meaning you’ll have major brand presence and sponsorship opportunities at all events on the industry calendar. Partnerships at this level are negotiable with Preferred Suppliers on a case-by-case basis depending on the scale of impact you desire for your business.
Only Preferred Suppliers may become Premium Partners to ExerciseNZ
Take advantage of substantial advertising and continual, year long promotion through all modes of communication
To discuss a Premium Partnership with us, contact CEO Richard Beddie: richard@exercisenz.org.nz
OVERVIEW OF ALL MARKETING OPPORTUNITIES Let’s create exciting events together
MARKET YOUR BRAND WITH US
HAVE AN IDEA? We’d love to talk to our Preferred Suppliers and ‘Partners’ about any other unique marketing and sponsorship ideas you’d like to partner with us on – including events, networking drinks, ongoing education. Please note: With the exception of our ‘Partners’, all marketing activity comes at an additional cost, not covered by the Preferred Supplier annual fee.
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KEY INDUSTRY EVENTS IN 2016/2017
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FILEX (Melbourne)
29 April - 1 May 2016
Roadshow (8 cities in NZ)
7 - 16 June 2016
Business Summit
25 November 2016
FitEx
26 / 27 November 2016
Industry Awards
26 November 2016
IHRSA (Los Angeles)
8 - 11 March 2017
Filex (Sydney)
28 / 30 April 2017
KEY INDUSTRY EVENTS
The opportunity to meet face-to-face with industry decision makers FILEX (Melbourne/Sydney) and IHRSA (Los Angeles) are two of the fitness industry’s most prestigious and well-attended international conferences. ExerciseNZ encourages key club owners to attend, and invites them to join us for networking drinks during one of the evenings. Opportunities exist for Preferred Suppliers to sponsor the drinks, giving your brand major exposure and the chance to socialise and network with decision-makers in a more informal setting. You’ll get:
Branding at the drinks venue (subject to space)
IHRSA (March): $200 per supplier
FILEX (April) $300 per supplier
In June each year, ExerciseNZ visits 8 major cities around the country to present the latest in industry updates and educational workshops on topical business issues.
7 - 16 June 2016 Sponsorship of the roadshow is available to Preferred Suppliers from $1500 Runs 8.30am - 10.30am each location
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BUSINESS SUMMIT Held on the Friday prior to the weekend of FitEx, the Business Summit features world-class presenters on the business of exercise, with separate streams for facility managers, and personal trainers. Topics range from sales, marketing and retention to maximising profits centres. Preferred Suppliers and Partners of ExerciseNZ can sponsor the Business Summit in 3 ways:
Platinum Sponsorship (Reserved for the Partners only) Own the event! Marketed as ‘brought to you by......’ Platinum Sponsors. • Your logo on everything we produce, including all pre-event marketing, conference brochures etc. (subject to confirming your sponsorship in time –main event brochures are printed in late May) • Regular promotion of Partners during all pre-event marketing (via regular industry updates), email and social networking • At the event: all the benefits of Gold and Silver Sponsorship as listed below
Gold Sponsorship -($4,000) A significant presence through signage, products and/or handbook info. • Ability to do a prize draw during the Business Summit • Ability to have printed material (brochure etc) handed out at the event • Ability to have signage in the session room • Ability to give away branded, free product • One additional delegate space per event (i.e. Two in total) • Plus all the benefits of Silver Sponsorship listed below
Silver Sponsorship - ($2,000) Designed for the smaller business that would like to attend the event • Recognition in the welcome/opening of the summit • Full networking opportunities during breaks • One free delegate space per event Note: Silver Sponsors may give out business cards during breaks, but not brochures. Silver Sponsors that wish to have signage or product at the event, or provide brochures or product service information at the event should consider a Gold Sponsorship.
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General Notes • Sponsors from the previous year receive first right of refusal for their level of sponsorship for the next year. • Additional delegate space may be purchased by Gold and Platinum Sponsors only for $99+gst per person and is restricted to staff of sponsors (not clients). • Gold and Platinum sponsors may also take part in a prize draw for a product supplied by the sponsor during the Business Summit. ExerciseNZ asks that any prize is of approximately $250 value. • All prices are exclusive of GST.
The single best opportunity of the year to literally get your brand in the hands of such a large proportion of the industry. For the last 11 years ExerciseNZ has run FitEx, New Zealand’s largest annual conference for Personal Trainers, Group Exercise Instructors, Club/Facility Managers, Owners, staff and more. In 2015 we had a record 700+ attendees at the AUT North Shore Campus venue. The educational workshops cover two full days, with a pre-convention specialist workshop one-day prior, and an opening drinks event. 8-9 different speaker sessions run at each time slot covering the following categories: Business, Personal Training, Group Exercise, Exercise Prescription, Mind Body (pilates, yoga etc), Nutrition/fat loss, Exercise Rehab and Special Populations. The event is marketed extensively by way of the official conference web site (www.fitex.co.nz), via ExerciseNZ and REPs; and extensive pre-event marketing (including a full conference schedule and brochure) starts from March each year.
Suppliers are invited to participate in two ways: 1.
Product Showcase
2. Sponsorship
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1. Product Showcase www.fitex.co.nz/product-showcase/ All suppliers can book stand space (3 sizes available) in our product show case area at conference to showcase/sell their (small) products, equipment and services. However, only Preferred Suppliers to ExerciseNZ will receive unique marketing opportunities and promotion throughout the weekend. The Product Showcase area is held in the FitEx ‘Hub’ in the AUT Stadium, where all conference registrations, eating options and hang-out zones will be set-up. Conference welcome drinks are also held in this location. This means maximum exposure to maximum people for your brand throughout the entire weekend. Preferred Suppliers also have the opportunity to advertise (and therefore direct traffic to their stands), run special offers/competitions and incentives.
Stand Costs for 2016: Small Stand: 3m x 3m - $950 + GST Large Stand: 6m x 2m - $1450 + GST Extra large Stand: 4m x 6m or 2m x 8m - $2450 + GST
2. Sponsorship Options (for Preferred Suppliers Only) – pricing on application
Speaker sponsorship
Events sponsorship (i.e. opening drinks or pre-conference workshops)
Provision of products for use in workshops
Placing an advertisement in the Conference handbook
Note: Extensive pre-event marketing for FitEx starts in March. To ensure benefits of sponsorship are maximised, we recommend you confirm sponsorship early (so it can be acknowledged in pre-event marketing materials).
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Celebrating Excellence in Exercise www.exerciseindustryawards.co.nz The New Zealand Exercise Industry Awards mark the biggest night of the year on the exercise and fitness industry calendar, an annual black-tie event, which has recognised and celebrated the success, hard work and sheer determination of our top industry professionals since 2005. Run by ExerciseNZ, the dinner and formal award ceremony is attended by more than 300 guests – the who’s who in the industry. With the exception of special awards, all awards are based on a rigorous application process that is reviewed by a judging panel, with finalists (pre-announced) and winners announced on the evening. The awards are MC’d by fitness and media personality Suzy Clarkson.
Sponsorship Opportunities: All Preferred Suppliers and Premium Partners are invited to sponsor the awards – there are 3 tiers of sponsorship. Please see over for details.
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EXERCISE INDUSTRY AWARDS SPONSORSHIP Platinum Sponsorship
Overall event sponsorship - $25,000 + GST (negotiable for multi-year commitment).
Sponsors have full naming rights to the entire awards, eg. The New Zealand Exercise Industry Awards brought to you by Company ABC
Verbal promotion of sponsor’s brand, product or service during the evening
Visual promotion of sponsor’s branding on AV screens throughout the evening
Table of 10 at black-tie three-course dinner
Post-awards promotion in NZ Fitness magazine - all sponsors are listed by name
Ongoing website, email and social media promotion via ExerciseNZ and REPs New Zealand (Register of Exercise Professionals)
Gold Sponsorship
Gold Awards (Top 3) category sponsorship - $7500 + GST
Naming rights to one award e.g. Personal Trainer of the Year, sponsored by Company ABC
3 categories to chose from (subject to availability): Supreme Club Award, Personal Trainer of the Year, Large Club (1500+ members) of the Year
Verbal promotion as the award is handed over
Visual promotion of sponsor’s branding on AV screens throughout the evening
5 seats at black-tie three-course dinner
Post-awards promotion in NZ Fitness magazine - all sponsors are listed by name
Ongoing website, email and social media promotion via ExerciseNZ and REPs New Zealand (Register of Exercise Professionals)
Silver Sponsorship
Silver Awards category sponsorship - $2500 to $5000 + GST
Naming rights to one award
Up to12 categories to choose from (subject to availability)
Verbal promotion as the award is handed over
Visual promotion of sponsor’s branding on AV screens throughout the evening
2 seats at black-tie three-course dinner
Post-awards promotion in NZ Fitness magazine - all sponsors are listed by name
Ongoing website, email and social media promotion via ExerciseNZ and REPs New Zealand (Register of Exercise Professionals)
(Note: Previous years sponsors receive first right of refusal to continue sponsorship the following year.)
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