Yummy Mummy Magazine April 2025

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BABIES & KIDS

HAPPY BUNNY

This bunny basket is beautifully crafted with close attention to detail - striped floppy ears, an embroidered face, a cute pompom tail and a pink striped drawstring inner. It’s the perfect size for collecting Easter eggs, or carrying essentials in anytime of the year. merimeri.co.uk

I BELIEVE IN FAIRIES

Create an enchanted wonderland for your little one with our fairy garden wallpaper. This vintage inspired pattern features intricately hand-painted, fairies, flowers and foliage. Printed in England onto high-grade non-woven wallpaper. katiehipwell.co.uk

BEST FOOT FORWARD

Handmade from soft leather allowing feet to breathe, with non-slip suede soles. Gently elasticated ankles mean they are easy to put on and stay put without pinching but cannot be pulled off by little hands. The non-constricting nature of the shoes allows babies’ feet to grow naturally. annabeljames.co.uk

BEWARE THE SHARK

Grow your own shark! This giant hatching eggs is magical gift for any children who love sharks. All you need are the egg, some water and a container. rexlondon.com

FRUITY FRIENDS

Featuring a strawberry, a lemon and a peach, our charming fruit friends are here to keep little ones entertained. Each one is made from super-soft velboa – a short-pile faux fur – with an embroidered smile on their face. Plus, they come in a grocery bag so they can be easily carried around.

thewhitecompany.com/uk

Family-friendly Community Easter Eggstravaganza at Castle Square this Good Friday

Castle Square is hosting the ultimate Community Easter Eggstravaganza on Friday 18th April from 11 am to 5 pm at 40 Elephant Road, London, SE17 1EU to celebrate the spring season. This familyfriendly event promises a day filled with fun, laughter, and activities for attendees of all ages to enjoy the occasion.

Designed to bring the community and local businesses together; visitors can look forward to free activities throughout the day, including colourful face painting, captivating storytelling by the Easter Wizard, and exciting high-energy dance performances from Talentos Dance School with their “The Magic of Spring” show. As well as performances from USDD kids - a disciplined collective of dynamic dancers who will be breaking, popping and Hip Hopping to Afro-Dance and House.

Providing entertainment for children and adults alike, families can top off their participation in the festivities

by engaging with interactive dance workshops and playing exciting games to win prizes from Castle Square traders.

Whether you want to get your face painted with adorable Easter designs, listen to enticing magical stories with kids, or dance along to energetic performances with an awesome dance number, there is something for everyone to enjoy at this Community Easter Eggstravaganza.

Don’t miss this free and fun-filled celebration for the Elephant and Castle community – mark your calendar for Friday 18th April and bring your friends and family to Castle Square for an eggciting day of Easter festivities!

Castle Square, located in the heart of Elephant and Castle, will transform into a vibrant Easter hub filled with colour, creativity, and community spirit. Attendees will also have the opportunity to explore local businesses.

For the latest updates and more information, follow @castlesquarelondon on Instagram and Castle Square London on Facebook.

ABOUT CASTLE SQUARE:

Castle Square is a new addition to Elephant and Castle, creating the perfect gateway into Elephant Park and is home to an eclectic mix of local independent traders. It represents the heart of a wider retail and leisure offer which includes Ash Avenue and Elephant Central. It’s home to fashion, textiles, electrical products and services and some of the most delicious cafés and restaurants available locally. Easily accessible, Castle Square is located just 5 minutes’ walk from Elephant and Castle tube station and directly opposite Elephant and Castle train station and adjacent to the Sainsbury’s store at 50 New Kent Road.

For more information, please visit: castlesquarelondon.com and Instagram @castlesquarelondon

3 WISHES FAIRY FESTIVAL

The award winning unique boutique 3 Wishes Fairy Festival is returning to Garslade Farm (just outside of Glastonbury Town) from 1st to 3rd August.

This family friendly gathering is the metaphorical baby of Fairy Whisperer, Karen Kay, who founded the magical event back in 2007.

With something for everyone, there’s live music, and more than a hundred free activities, talks and workshops, all included in the ticket price. Plus under seven years go free.

You’ll meet magical mermaids, bubble fairies, stilt walking pixies and so much more. It’s like a real-life fairyland!

With camping and glamping facilities within walking distance, or B&B’s and hotels close by, you can immerse yourself as much as you wish to partake in the experience.

Garslade Farm, Rodney, Wells, Nr Glastonbury, visit fairyfestival.co.uk for further information and tickets.

baby swimming classes in lovely pools in London and Surrey

FERNWOOD KIDS seamlessly merges the luxury of upcycled cashmere & linen with the joy of childhood, offering sustainable, eco-friendly fashion for mindful parents and children. They create timeless, elegant, one-of-a-kind pieces that reflect their commitment to comfort, style, and a better planet.

FERNWOOD KIDS CUSTOM CLOTHES ARE THE PERFECT GIFT

www.fernwoodkids.com

@fernwood.designer

A magical place to grow….stylish sleeping for your little one.

Discover the charm of Scandinavian design with our exquisite collection of eco-friendly Children’s Beds and Nursery Furniture.

Children’s Beds including Bunk Beds, Themed Beds and Treehouse Beds, Mattresses Cots, Cot Beds, Wardrobes, Dressers

Assembly Service & Gift Cards Available Sweet Dreams start with the perfect bed in a haven of tranquillity, comfort, and style.

To view our full collection, visit www.jojobeds.co.uk

Email: hello@jojobeds.co.uk

Tel: 0208 016 4191

Where quality, design, and sustainability come together…

ELEVATED DREAMS FOR THE MOST DISCERNING LITTLE SLEEPERS

JoJoBeds is London’s go-to destination for luxury children’s beds, nursery furniture, and timeless bedroom décor. With a deep-rooted commitment to sustainability, JoJoBeds collaborates with some of the most respected names in children’s furniture, including Oliver Furniture, Mathy By Bols, and the truly exceptional LIFETIME Kidsrooms. Each brand is carefully selected for its high standards in quality, safety, and environmental responsibility—ensuring that every piece is as practical as it is beautiful.

Angie, the founder of JoJoBeds and a mum herself, knows how important it is to create a safe, stylish, and sustainable space for growing families. “We’re here to give parents peace of mind— knowing their children are resting in well-crafted, responsibly made furniture that’s designed to last.”

From the nursery to the ‘big kid’ transition, JoJoBeds constantly refreshes its collections with new designs from leading manufacturers around Europe. Whether you’re setting up a calming space for a newborn or designing a bedroom full of wonder for an imaginative child, JoJoBeds offers an inspired selection of luxury furniture to bring your vision to life. Their range includes classic junior beds alongside playful creations such

as treehouse beds, teepee tents, themed bunks, and creative sleep stations that turn bedtime into something magical.

Specialising in beautifully made, designer children’s furniture, JoJoBeds showcases a carefully curated selection of handcrafted and bespoke pieces. Every item is chosen for its ability to combine function, safety, and durability—while also fitting effortlessly into modern interiors. These aren’t just beds—they’re statement pieces that elevate your child’s space while meeting the practical needs of everyday family life.

And to make the entire experience even more seamless, JoJoBeds is proud to offer free professional installation on selected brands— including Oliver Furniture, Mathy By Bols, and LIFETIME Kidsrooms. This exclusive service ensures your new furniture is expertly assembled by a team of trained professionals, so you can skip the stress of unpacking, heavy lifting, and complicated instructions.

The JoJoBeds installation team is efficient, discreet, and detail-focused—ensuring each item is set up with precision and care. For families juggling busy schedules, this free service is a thoughtful touch that makes transforming your child’s room easy and hassle-free. It’s all about helping you create a polished, finished space your little ones can enjoy right away.

Thoughtfully designed with modern families in mind, the JoJoBeds collection includes everything from space-saving bunk beds to convertible cots that grow with your child. There are also daybeds, mid-sleepers, loft beds, and beautifully built desks, dressers, and wardrobes to complete the look. Their handpicked range of wooden toys adds

CUSTOMER REVIEW

“Lovely bed. Easy to order and delivered earlier than expected”
– Bernie S, Verified Buyer

To explore their full collection, visit jojobeds.co.uk

Email: hello@jojobeds.co.uk

Tel: 0208 016 4191

another layer of charm—offering heirloom-quality playthings that will be treasured for years.

If you’re preparing for a new arrival or looking to update your child’s current space, the JoJoBeds website is full of inspiration. You’ll find timeless Scandinavian styles, clever storage solutions, and versatile designs that cater to every taste—whether you’re drawn to minimalist neutrals or playful, themed pieces. From essential mattresses to coordinating accessories, JoJoBeds has everything you need to build a space where your child can play, dream, and grow.

At JoJoBeds, the goal is simple: to make the process of choosing and installing children’s furniture easy, inspiring, and entirely stress-free. With a focus on thoughtful design, exceptional service, and long-lasting quality, JoJoBeds is here to help you create something truly special.

Tiny Feet, Big Dreams.

The Royal Parks Shop: Feel-Good Shopping, Now Online

Love London’s royal parks? Now you can shop with purpose and support them from anywhere.

The Royal Parks charity cares for eight of London’s most iconic green spaces, protecting over 5,000 acres of parkland, wildlife, and history. Often called the “lungs of London,” these treasured landscapes –from Hyde Park to Richmond Park – provide a breath of fresh air in our bustling city.

Since 2023, Hyde Park has been home to a hidden gem – The Royal Parks shop in the Boathouse by The Serpentine. A beautifully curated space, it’s filled with unique gifts,

THE DETAILS

Sign up for the shop mailing list and enjoy 10% off your first order, plus exclusive discounts and special surprises!

Head to shop.royalparks.org.uk and start shopping for a great cause today.

To learn more about The Royal Parks, visit royalparks.org.uk.

homeware, books, toys, and more – all with a friendly team ready to help.

But now, the secret’s out- The Royal Parks official shop is online, bringing the magic of the parks to you.

shop.royalparks.org.uk is brimming with handpicked gifts and treats from independent and UK businesses with strong sustainability credentials. Every purchase supports The Royal Parks charity— helping to preserve these incredible spaces while also championing small, ethical businesses.

WHAT’S INSIDE?

From homeware to add warmth and personality to every room, garden & outdoor accessories for balconies and beyond, to fashion with sustainable flair – there is something for everyone. Get lost in the amazing book selection, filled with fiction, maps, and history, or indulge in food & drink treats, from crumbly biscuits to retro sweets. Not forgetting about little ones, the curated collection of sustainable Toys & games bring timeless fun for all!

Image © The Royal Parks

Trending: Easter Plush Toys

Discover our adorable collection of easter plush toys - the perfect alternative to chocolate eggs!

Choose from an enchanting selection that includes adorable baby bunnies, vibrant fluffy chicks, playful lambs, and sweet snuffling pigs—perfect for every animal lover. Our delightful Easter animals not only spark curiosity about the wonders of wildlife in our countryside but also make exceptional indoor companions on those rainy spring days.

Our cute mini Little Living Nature Play farm dress-up wholesale toy plush collection features four designs - dress-up cow, dress-up pig, dress-up chick and dress-up bunny mini teddies - pick your favourite or collect them all!

Priced perfectly for a pocket money purchase these tiny plushies are super cuddly and too cute to resist. These little farm dress-up teddies are designed with removable hoods for developing hand-eye coordination and pretend-play skills.

One of our best-selling gifts for children and

adults alike, this wholesale fluffy bunny soft toy has been crafted to give the most premium of hugs. Designed to look just like a real pet rabbit, this bunny teddy wholesale, has premium fabrics and super soft stuffing making it irresistible to hug.

gb.keycraftglobal.com

“These little farm dress-up teddies are designed with removable hoods for developing hand-eye coordination and pretend-play skills”

Protecting your baby’s future health with stem cell banking

When you found out you were expecting them, giving your baby the best start will have been your top priority. One of the most forward-thinking decisions for their health is storing your baby’s umbilical cord stem cells. These precious cord blood and tissue stem cells can potentially treat a wide range of medical conditions, offering peace of mind for the future.

Expectant families across London can privately store their baby’s stem cells, whether giving birth at an NHS or private hospital.

Why Store Your Baby’s Stem Cells?

Stem cells from umbilical cord blood and tissue have unique regenerative properties. Cord blood stem cells can treat over 80 conditions, including blood disorders, immune deficiencies, and even some types of cancer and tumours. Medical research continues to explore new therapies using stem cells, increasing their potential applications in the future.

The stem cells are a perfect genetic match for your child. They may also be a suitable match for siblings or other family members, making this a valuable investment in your family’s health.

Collecting your baby’s stem cells

Stem cell banking is available for all birth types and compatible with delayed cord clamping.

Future Health Biobank specialises in the safe collection and storage of stem cells, working with both NHS and private hospitals throughout London. Providing a seamless service at the

hospital of your choice ensures your baby’s valuable stem cells are preserved for future use.

Shortly after birth, a phlebotomist will collect your baby’s cord blood and tissue using a specially developed collection kit, which Future Health’s dedicated in-house courier will return to the laboratory for processing and long-term storage.

Trusted by families

With over 20 years of experience, Future Health Biobank is a leading stem cell bank. Fully accredited and trusted by thousands of families worldwide. The dedicated team ensures the highest standards in collection, processing, and long-term storage, giving you confidence in the safety and security of your baby’s stem cells.

Investing in your baby’s future health has never been easier. To learn more about how stem cell banking can benefit your family, contact Future Health Biobank today.

Already a parent and missed the opportunity to store stem cells for your baby? Find out about our tooth stem cell service.

To save 10%* on storing your baby’s umbilical cord stem cells

Call: 0115 967 7707

Email: custcare@fhbb.com

Visit: futurehealthbiobank.com

Instagram icon@futurehealthbiobank *T&Cs apply, ends 30 Jun 2025

Summer Camps in Bruton

Adigital Detox, no phones or electronic devices for a whole week and getting back to basics of having fun, meeting new friends, lots of activities are just a few of the perks of going on a Summer Camp.

Mill on the Brue truly does have the answer when the long Summer holidays start.

Summer Camps are great for getting out into the great outdoors, children will have adventure, excitement, physical activity, build resilience, introduce a range of coping strategies and help them understand manageable risks.

We are a family run centre, open since 1982. Set in a beautiful valley with 25 acres of woods, river, meadows and fields. There are over 40 activities for all ages.

Mill on the Brue runs 6 weeks of residential courses beginning on Sunday 13th July. We believe in keeping the children busy throughout the day, outdoors whatever the weather, in the fresh air. Meals are also very important, all homecooked, sustainably sourced, with fruit and vegetables

grown in their kitchen garden.

Each week there are 72 children (8-15 years old); two experienced and fun Instructors look after them all week. Parents are often surprised at the change they see in their child, more independent, more thoughtful and more confident.

millonthebrue.co.uk

TREASURE FOREVER….

Imagine your newborn baby’s tiny hands and feet preserved forever, your fingers entwined on your wedding day, or even your furry friend’s paw print turned into a work of art. Wrightson and Platt bring these moments to life as pieces of sculpture, wall art and stunning jewellery.

Over the past 20 years, the London-based lifecasting specialists have built a reputation and loyal following due to the amazing craftsmanship and attention to detail captured in their wide range of beautiful designs.

The process starts with a casting appointment in the family home or maternity ward. Here, the moulds are made using skin-safe dental alginate which captures incredibly fine skin detail. The moulds are then taken back to the company’s studio in southeast London where the master casts are poured in high quality plaster. From just one set of casts, their customers can then order from a wide range of designs.

As Managing Director Alison Martin explains: “Unlike other life-casting companies, we keep the master casts in our archive for up to 10 years. This means our customers can come back and order surprise gifts or sibling designs when a new baby arrives.”

Their long-established partnership with London’s Portland Hospital has introduced the company to a whole host of household names

including royalty and A-list celebrities, but they won’t be naming any names; discretion is vital to their reputation, as Alison explains: “There’s always huge interest when the rich and famous have a new baby. We feel incredibly privileged to be invited into any family’s home at such a magical time and would never betray that trust, no matter who the client is!”

However, some customers are very happy to talk about the experience: “The whole casting experience in my room at The Portland was a very happy one” says Tamara Beckwith “but nothing prepared me for the joy at receiving my baby’s bronze 2-day old feet. All these years later, I still marvel at all the little creases and how small she was. Just holding them in my hands takes me back to a wonderfully happy, special time.”

“Unlike other lifecasting companies, we keep the master casts in our archive for up to 10 years. This means our customers can come back and order surprise gifts or sibling designs when a new baby arrives”

To book a casting , visit wrightsonandplatt.com

Tel: 0207 639 9085

Email: info@wrightsonandplatt.com

LEGOLAND WINDSOR RESORT

MORE OF LONDON’S ICONIC BUILDINGS REIMAGINED IN LEGO® BRICKS AND

MORTAR

It’s London calling for talented model makers at the LEGOLAND® Windsor Resort who have raised the roof by reimagining some of the city’s most iconic buildings brick by brick.

Over two million LEGO® bricks have been used to build seven architectural gems as part of an awesome makeover of the Resort’s Miniland London display. Look out for famous London landmarks including Big Ben, The London Eye

and Buckingham Palace. The LEGO model of Big Ben was the first to be placed in Miniland. The smallest models are the pigeons in London’s Trafalgar Square, which contain just 5 LEGO bricks each!

The awe-inspiring new display of London’s city skyline took model makers 10,800 hours to create and features seven new buildings including City Hall, 30 St Mary Axe (The Gherkin), 122 Leadenhall Street (The Cheese Grater) and One

Canada Square, which pips The Cheese Grater to the prize of being the tallest model on display at 5.5 meters high. If laid on its side, it would be half as long as a London bus!

The permanent new display is available for families to experience when they visit the Park this spring. It also features 25 animated houseboat and boat models, as well as 174 vehicles such as buses, taxis and trains to bring the hustle and bustle of the city to life. LEGO buffs with a keen eye will also be able to spot some new colour bricks used for the first time including reddish orange and vibrant yellows.

To mark the attraction’s makeover, the LEGOLAND Windsor Resort is calling all young builders and LEGO® enthusiasts to take part in a nationwide competition to become its first Mayor of Miniland. Aspiring model makers aged 5 - 12 are being asked to submit ideas on what they would add, design or change to the Miniland London scene with their winning design brought to life as a LEGO® model to go on display during the school summer holidays. For more information on the competition visit https://www.legoland. co.uk/mini-mayor-of-miniland-competition-2025/.

Day tickets to the LEGOLAND Windsor Resort start at £29pp and must be pre-booked online at www.legoland.co.uk.

Children under 0.9 metres get free entry to LEGOLAND. Please visit the website for more information.

Want more? then extend the fun with 3 Resort Hotels to choose from! you can choose your

adventure and experience the ultimate family staycation where imaginations have no bedtime.

LEGOLAND® SHORT BREAKS

PACKAGES CAN INCLUDE:

• Overnight hotel stay in a LEGO-themed room

• 1-day entry to Theme Park

• Early Park Access* on a selection of rides including Flight of the Sky Lion

• A LEGO Gift for every child

• A delicious breakfast in the morning

Evening entertainment

• Free parking and Wi-Fi

For more details visit legoland.co.uk

ABOUT LEGOLAND

Which child does not dream of becoming a knight, an explorer, a test driver or a pilot and entering into a fascinating world of adventure? At the LEGOLAND® Windsor Resort, children can look for adventure and fly through the treetops to escape fearsome dragons, join LEGO® divers on a magical underwater adventure and so much more.

The LEGOLAND® Windsor Resort is a unique family theme park where children aged 2 -12 can take to the road, soar through the skies, and sail the seas in complete safety. It has interactive rides, attractions, live shows, building workshops and driving schools, not to mention a staggering 80 million LEGO® bricks, all set in 150 acres of beautiful parkland.

LEGOLAND® Windsor Resort, Winkfield Road, Windsor, Berkshire, SL4 4AY.

THE PRESSURES OF MODERN LIFE

When does Stress become an Illness?

Management Lead Dr Rai from The London General Practice discusses the effects of stress on the body and how this can become a problematic condition.

We all know the feeling, be it at work or at home; there’s just not enough time, and too much to do. Demanding deadlines in an unforgiving world where we’re always contactable and everyone expects an immediate response.

Stress affects us all; a little pressure can be good, making us more alert and responsive, but too much leads to declining performance, fatigue and potentially an inability to function.

Dr Rai who specialises in Anxiety and Stress Management at The London General Practice presents regularly on the topic to individuals, corporations and businesses.

“In some respects, stress and anxiety are subjective measures and the outcome is dependent on several factors including the subjects own personal resilience. However, what we do know is that there are strong physiological links between stress, anxiety, and an individual’s ability to function correctly.

It’s important to realise that there are direct links between stress (which can feel like an intangible concept) and our medical health and wellbeing, resulting in real discernible changes to how we perform.

We also know that there are several factors which may make a person more susceptible to becoming severely impacted by stress or anxiety. These include their lifestyle, sleep patterns, alcohol, workload, underlying physical health as well as genetic or hereditary pre-dispositions.

Through our work with patients and organisations we provide consultations including screens for underlying medical issues, as well as give practical advice on relaxation, exercise, nutrition and sleep. There are also medical interventions which can be appropriate in some instances.”

Dr Rai also advocates thinking of our personal ‘resilience’ as a fixed resource. We may feel that the best way to deal with a stressful day is to hit the gym, or go for a run – ‘burning off the tensions of the day’. However, if our reserves are already depleted as a result of prolonged stress then moderate or light exercise may be more beneficial,

aiding recovery and guarding against further illness or injury.

Whilst this is a complex area there is a lot that can be done to help identify the issues and proactively implement changes in order to reduce the consequences of stress.

The London General Practice provides a wide range of Private Medical Services including helping individuals and organisations understand and deal with stress. If you would like to contact the Practice please telephone 020 7935 1000

THE DETAILS

The London General Practice 114a Harley Street, London W1G 7JL

Tel: 0207 935 1000

Direct access to a private GP, 24 hours a day, 7 days a week.

Visiting Doctor to your home, hotel or place of work

THE FERTILITY CENTRE

Formerly the Assisted Conception Unit, The Fertility Centre is a longstanding centre of excellence for fertility treatment and care at Chelsea and Westminster Hospital. In 2021 they enlarged the Centre with a new satellite service at West Middlesex University Hospital, extending patient care and convenient access across West London.

The Centre provides a broad and comprehensive range of fertility services to their patients –including IVF, ICSI and IUI – but their areas of particular expertise, include the management of women and couples over the age of 40, premature ovarian ageing or low ovarian reserve, and male or sperm-related infertility issues.

Notwithstanding their expertise in these complex fields, The Fertility Centre continues to perform very well in its success rates. They hold one of the highest clinical pregnancy rates amongst NHS hospitals in the UK (please visit hfea.gov.uk for further information) and welcome NHS-funded patients and those seeking to selffund their care and treatment.

As well as treatment for those trying to conceive now, The Fertility Centre offer services for those who are considering their ability to conceive in the future. Fertility preservation through egg or embryo freezing is becoming increasingly popular and they can provide these services through their dedicated Fertility Preservation programme.

There are a number of reasons why you may wish to preserve your fertility:

• For social reasons

• Preparing to transition

• Ahead of treatment for cancer such as chemoor radiotherapy

• If you have been diagnosed with gynaecological conditions, such as endometriosis or ovarian cysts

If you are thinking about your fertility health for future years, they also provide a range of fertility assessments - with packages for individuals as well as couples. Alongside tests and assessments, expert clinicians can explain your results and advise you accordingly.

In addition to their clinical expertise and range of treatment options, The Fertility Centre understands the inevitable stress and anxiety of fertility treatment. They are committed to supporting you every step of the way throughout your treatment. This includes sessions with their British Infertility Counselling Association and UK Council for Psychotherapy accredited counsellors.

THE DETAILS

The Fertility Centre team is always happy to support you and answer any questions. If you want to learn more or are ready to start your fertility journey, please contact them on 020 3315 8585 or email chelwest.acu@nhs.net. chelwestprivatecare.co.uk/ fertility-centre

The Kensington Wing

The Kensington Wing is the dedicated private maternity unit at Chelsea and Westminster Hospital, providing women and birthing people with around-the-clock clinical care, comfortable en-suite private rooms and hospitality services.

Located in the heart of Chelsea and Westminster Hospital – part of one of the UK’s top rated hospital Trusts – your baby’s and your safety and wellbeing are reassuringly supported at all times. The Kensington Wing is immediately located next to the hospital’s outstanding and newly expanded Neonatal Intensive Care Unit (NICU) and a consultant anaesthetist remains on site at all times 24/7, dedicated to the needs of our patients.

To ensure the safety of women, birthing people and birth partners, The Kensington Wing has important infection control procedures for staff and visitors to adhere to but remain welcoming to your chosen birth partner for all stages of your pregnancy, birth and postnatal stay. Your individual room and en-suite facilities are a haven, and the catering and hospitality team ensures your stay is relaxing as well as safe. On the Kensington Wing the consultant obstetricians, midwives, nurses and maternity support workers provide care as a team and are delighted to offer both consultant-led and midwife-led maternity packages.

THE DETAILS

If you would like to talk to one of the team, call 020 3315 8616, email chelwest.kensington@nhs.net or visit thekensingtonwing.co.uk

The Kensington Wing’s highly experienced team of midwives welcome enquiries and the opportunity to discuss midwife-led care in more detail. These ‘meet the midwife’ sessions are always a relaxed and special time to talk and discover more without any obligation. For those women and birthing people who are appropriate for midwife-led care, the team provide full support throughout your pregnancy and the midwifery team are available 24 hours seven days a week for advice or concerns throughout your pregnancy, birth and postnatal stay.

The consultant-led care package allows you the choice of one of their experienced consultant obstetricians to personally guide you through your pregnancy and birth. Your consultant provides continuity and individualised expertise throughout your journey. They build a relationship with you and your partner through the antenatal period to give you confidence to birth safely with them in line with your birth preferences. They continue to support you through the postnatal period, including your 6 week postnatal check. All consultants are available to meet you and your birth partner without any obligation.

The Kensington Wing enquiry team are always happy to support with these arrangements and answer any questions.

WHY IRON DEFICIENCY MATTERS FOR WOMEN: OPTIMIZING HEALTH WITH EFFECT

Iron is a fundamental mineral for overall health, particularly for women who experience menstruation, pregnancy, or other factors that can deplete iron stores. Despite being told their iron levels are “normal,” many women still experience symptoms of iron deficiency. The difference between “normal” and “optimal” iron levels is crucial in determining overall well-being. Effect Doctors provide expert assessment and treatment options to help women restore their iron levels safely and effectively. Understanding Iron Levels: Normal vs. Optimal

Iron levels are measured through ferritin, indicating stored iron in the body. Standard lab ranges classify 15-150 ng/ mL as normal, evidence suggests optimal levels of 70-100 ng/mL for peak energy, cognitive function, and well-being. The National Institute for Clinical Excellence (NICE) defines iron deficiency as ferritin below 30 ng/mL, but many women with higher levels still experience symptoms.

For example, a woman with 20 ng/mL ferritin may be considered “normal” but could suffer from fatigue, hair loss, and poor concentration. Achieving optimal iron levels rather than settling for “normal” can lead to dramatic improvements in energy and overall health.

Symptoms of Low Iron in Women

Even within “normal” range, iron deficiency can cause:

• Fatigue & Weakness

• Hair Thinning & Loss Pale Skin & Shortness of Breath

• Dizziness & Headaches

• Cold Hands & Feet

• Restless Legs Syndrome & Heart Palpitations.

DOCTORS

Achieving Optimal Iron Levels

Iron comes from two dietary sources:

• Heme iron (easily absorbed): In red meat, liver, and poultry.

• Non-heme iron (less absorbable): In spinach, beans, and fortified cereals. Pairing with vitamin C enhances absorption, while calcium and tannins (tea, coffee) inhibit it.

Oral Iron Supplementation

For mild deficiency, oral iron supplements can help. However, some women experience nausea, constipation, or stomach pain, making supplementation challenging.

IV Iron Infusions: A Faster Solution

For severe deficiency or poor absorption, IV iron infusions provide rapid relief. Bypassing the digestive tract allows faster absorption and symptom improvement. IV iron benefits women with:

• Severe anemia (Hb < 10 g/dL, ferritin < 30 ng/mL).

• Malabsorption issues (celiac, Crohn’s disease).

• Heavy menstrual bleeding leading to chronic depletion.

• Persistent symptoms as described above.

Why Choose Effect Doctors?

Many healthcare providers hesitate to administer IV iron unless a patient has severe anemia. NICE guidelines often restrict iron infusions to only the most critically deficient, largely due to cost constraints. Effect Doctors take a proactive, patient-centered approach, ensuring women achieve optimal—not just borderline—iron levels.

With advanced testing, tailored treatment plans, and a safe clinical setting, Effect Doctors provides IV iron infusions with expert monitoring. Their goal is to restore energy, focus, and vitality so women can feel their best.

Conclusion

Iron deficiency is often overlooked, leaving many women suffering despite “normal” lab results. Understanding the difference between normal and optimal iron levels is crucial for long-term health. Whether through diet, supplementation, or IV therapy, restoring iron levels can improve energy, cognitive function, and quality of life. If you suspect low iron, Effect Doctors can provide expert assessment and targeted treatment. Take the first step toward optimal health today.

Or email us at

Call us now at 0207 305 7608

KEEPING YOU HEALTHY AND OPTIMISING YOUR WELLBEING

Since 2017 Effect Doctors have been delivering personalised, proactive healthcare solutions across London. Founded by two Consultant Anaesthetists and supported by a team of highly experienced nurses, Effect Doctors is one of the best known providers of IV (intravenous) therapies in London. Our focus is on delivering innovative and effective treatments for the individual.

Tailored healthcare designed to enhance your vitality and well being. Book us to come to your home, hotel or workplace, or visit us at our clinic in London’s Soho. Seven days a week and every evening, we always have appointments available on the day.

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