Yummy Mummy Club

Yummy Mummy yummymummymagazine.co.uk

CLUB LONDON

DEC/JAN | ISSUE 2

LITTLE LIBERTY IT’S ABOUT DADS TOO LONDON MOTHER’S CLUB SILVER CROSS ASTON MARTIN EDITION

ROMEO BECKHAM THE STAR OF BURBERRY’S CHRISTMAS CHILDRENSWEAR CAMPAIGN

The luxury parenting publication for discerning mothers living in London

k c a B y b a Nurse B to Good Health

The perfect duo to treat babies’ coughs and colds this winter - Earth’s Best Baby Cold Soothing Baby Wash and Cold Relief Vapour Ointment.

Cold Soothing Baby Wash is designed to be mixed in a warm bath, and is an incredibly soothing wash, perfect for when babies are stuffy, cranky and congested. With eucalyptus, tea tree and menthol.

www.jasonnaturalcare.co.uk

Cold Relief Vapour Ointment is made with natural camphor to help soothe discomfort and help relieve coughing due to the common cold so sleep becomes easier. Can also be used to relieve minor muscle aches and pains.

Available from ocado.com, WholeFoods, As Nature Intended, John Bell & Croyden, Nutri Centre at Tesco, Lloyds Pharmacy at Selfridges, jasonnaturalcare.co.uk and leading health stores and pharmacies nationwide.

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HYPO-ALLERGENIC, MINIMUM 70% ORGANIC CONTENT, 100% NATURAL, VEGETARIAN AND NO ANIMAL TESTING

Welcome to Yummy Mummy Club, Issue 2 When you’re pregnant, eating healthily is doubly important. That’s because every day your baby’s brain and organs are growing and it needs lots of the right nutrients to do this. Eating healthily during pregnancy can also help your baby after it’s born, reducing its risk of heart disease and type 2 diabetes. And for you, being healthier overall can also help lessen the risk of depression after your baby is born.

Unveiled in September 2012, and issued in strictly limited numbers, the stunning Silver Cross Surf – Aston Martin Edition became a modern classic and one of the most instantly sought after prams in the world.

The fact is, Silver Cross and Aston Martin have always represented more than a badge. Design, engineering, craftsmanship and luxury are all crucial components of the experience.

Established in 1760, Hamleys is London’s oldest and most loved toy shop. A total play experience, Hamleys has been delighting adults and children for years from their famous Regent Street store, one of the largest toyshops in the world. This legendary store has seven floors brimming with the latest crazes, computer games, traditional teddies and specialist collector areas.

London Mother’s Club is a luxury destination for savvy mamas to connect and embrace motherhood through fun and informative events.

Alex Lux Alex Lux Editor

PUBLISHED BY THE FISH MEDIA GROUP LTD, THE RIDINGS, WOODFIELD LANE, ESSENDON, HERTS , AL9 6JJ.

0844 800 8439

www.thelifemagazines.com EDITOR Alex Lux EDITOR’S ASSISTANT Katie Miller DESIGN & PRODUCTION Toni Perry

SENIOR BUSINESS DEVELOPMENT MANAGER Vanessa Lane ACCOUNT MANAGERS Anita Hill & Nicola Drew

SALES James Marshall DIRECTORS Rory Smith, Patrick Smith

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ROMEO BECKHAM, 12, UNVEILED AS THE STAR OF BURBERRY’S CHRISTMAS CAMPAIGN

‘FROM LONDON WITH LOVE’ The child of Victoria and David Beckham led the star-studded crowd at the launch of his new Christmas campaign ad for Burberry.

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It continues to be an utter joy working with Romeo - he has charm, style and energy. I’m delighted that he’s the lead role in our festive campaign.

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he cute 12-year-old star, stole the limelight at the British brand’s festive launch at their global flagship store, 121 Regent Street, in the heart of London, looking dapper on the red carpet in a black suit, white shirt and bow tie with a traditional checked Burberry scarf draped over him.

Romeo clearly didn’t mind the crowds of paparazzi and was escorted into the store on Regent Street by his dad who held on tight to his hand before giving him the chance to shine on his own.

The promo features 50 dancers who perform to Ed Harcourt’s The Way That I Live in the traditional coats and Romeo looks cheeky as he skips about and throws a glittering Christmas present for a young couple in love.

Romeo made his modelling debut for Burberry last year. Following his mother into the fashion world, the youngster was hand-picked by the British label’s Chief Creative Officer, Christopher Bailey, for the second time.

Burberry chief creative officer Christopher Bailey said: “It continues to be an utter joy working with Romeo - he has charm, style and energy. I’m delighted that he’s the lead role in our festive campaign.”

Set against a theatrical London backdrop, the film comes to life with 50 dancers who give a performance

inspired by the golden age of cinematic musicals. The story is of a boy delivering the gift of love to a young couple, played by new British models and dancers Hannah Dodds and Anders Hayward, who take him on a journey of romance and festive enchantment through the streets of London. The film celebrates gifting as a powerful way of connecting people.

Directed by Burberry Chief Creative and Chief Executive Officer Christopher Bailey, the short film takes audiences on a magical gifting journey through the Burberry worlds of Britishness, heritage, music and weather. It is the brand’s first ever big festive ad campaign.

Over 500 guests attended the launch including cast members Romeo Beckham, Hannah Dodds, and Anders Hayward. Victoria and David Beckham, British musicians Benjamin Clementine, George Ezra, James Page, Gary Powell, Daydream Club, Sophie Ellis Bextor and Richard Jones; British Burberry models Charlotte Wiggins and Sam Rollinson; Amanda Berry, Daisy Lewis, Alice NaylorLeyland.

The full range of Burberry festive gifts are also available from in store and on www.burberry.com offering the brand’s most personalised collection and customer service to date.

DECEMBER2014 47

YUMMY MUMMY CLUB

little

LIBERTY L iberty is one of the last great emporiums for innovative and eclectic design. Situated in the heart of London since 1875, it remains to this day the destination of choice for the savvy and sophisticated shopper.

At Liberty, a rich heritage combines with the cutting edge and avant-garde, making each visit a voyage of discovery and excitement.

You will be inspired and delighted by the carefully selected offering of beautiful and luxurious products, welcoming you into their eccentric, indulgent and utterly charming world, for you to get truly lost in Liberty.

Their whimsical and exciting Children’s department on the 3rd floor, spans over 2,000 square feet. Step inside Little Liberty for a world class edit of designer kids clothes, toys, gifts, accessories and books.

Little Liberty has a very crafty, organic and quirky feel: the entire space is decorated with a story book style hand-drawn motif of a giant tree which will spread out over draws, tables and chairs.

The wooden floor is dotted with candy stripe rugs and crocheted pouffes, colourful stools and handmade felt oversized toys. An interactive area also offers a chance to try out the various toys on offer.

Clothing ranges from newborn baby to 12 years for both boys and girls. Brands include the likes of Liberty London Childrenswear, Acne Miniature, Barbour Children, Kenzo Kids, Paul Smith Junior, Stella McCartney Kids, Roksanda Ilincic Blossom, Karen Brost and Petit Bateau.

THE DETAILS Liberty Regent Street, London W1B 5AH www.liberty.co.uk

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HOUSE OF HOLLAND X MR MEN BOMBER JACKET £170

WILLOW ROSE PRINT DRESS LIBERTY.CO.UK £80

Have a Christmas!

Scooting

Scooters for all the family from the iconic, award winning, original and best scooter brand.

Shop online www.micro-scooters.co.uk

Swiss designed and engineered

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A MERRY LITTLE CHRISTMAS! SHARE THE MAGIC THIS CHRISTMAS WITH MAMAS & PAPAS

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hristmas is all about children and families, so Mamas & Papas has pulled out all the stops to create gifts, decorations and toys that will fill the day with seasonal magic. Whether you are looking for adorable outfits for babies and children, or creative ways to add a bit of Christmas colour and sparkle to your little one’s bedroom, Mamas & Papas have got it covered.

The Lotty Light & Sound Playmat & Gym is a great way to keep a baby entertained – while also helping him or her to develop their motion skills and sense of touch at the same time. Suitable from birth, the tunes it plays aren’t too loud and it has all sorts of fun textures and other features for a baby to explore.

Traditional toys still make some of the best presents for young children – and Mamas & Papas have the cutest range of dolls, teddies and other soft toys which toddlers will insist on snuggling up to at bedtime.

One of the most traditional toys of all - the rocking horse – is proving hugely popular this year and Mamas & Papas have several different designs to choose from.

The most popular is probably ‘Blossom’ – a beautiful Rocking Horse which combines a traditional solid wooden frame with a contemporary floral print. Blossom has a comfy padded seat, grips which are easy to hold on to and a crinkly mane and plaited tail. There is also a Cowboy Rocking Horse for boys as well as some more traditional designs for children aged one and above, including ‘Snowflake’ a rocking horse designed especially for Christmas.

To add that all-important finishing touch, Mamas & Papas have also got some fabulous personalised presents and decorations – so you can give your children a beautiful traditional Christmas Sack (stockings are far too small!) or a Silver Hanging Star with their name on it.

Being a family-run business, Mamas & Papas knows how much work goes into creating the perfect Christmas and have tried to make sure that even practical presents look the part. For example, red and white Jute Storage Bags provide an easy way to keep everything from shape sorters to toy railways in one place, while still adding to the spirit of Christmas.

THE DETAILS

To avoid disappointment check www.mamasandpapas.com for last order dates.

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RED TOY SACK £24.95 MAMAS & PAPAS

LOTTY LIGHT & SOUND PLAYMAT & GYM £89.95 MAMAS & PAPAS

DUKE ROCKING HORSE £299.95 MAMAS & PAPAS

YUMMY MUMMY CLUB

HEALTHY MUMS-TO-BE Being pregnant is really exciting, and having a baby is the most amazing thing that can happen in our lives. Here is an essential guide to having a healthy, happy baby.

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hen you’re pregnant, eating healthily is doubly important. That’s because every day your baby’s brain and organs are growing and it needs lots of the right nutrients to do this.

Eating healthily during pregnancy can also help your baby after it’s born, reducing its risk of heart disease and type 2 diabetes. And for you, being healthier overall can also help lessen the risk of depression after your baby is born.

EAT FOR YOU, NOT FOR TWO In the past, it was thought that you need to eat for you and your baby during pregnancy. But we now know that you only need to eat for you. Being pregnant doesn’t mean that you’ll automatically put on weight. Maintaining a healthy weight during pregnancy means it’s easier for you to carry your baby, and to have fewer complications at birth. It also means that your baby is more likely to be a healthy weight – both at birth and as they grow up.

FOODS TO INCLUDE Eating a variety of foods will help your baby to get the range of nutrients that it needs to develop and be healthy.

Fruit and vegetables try to eat at least 5 portions of fruit and veg a day, to provide the vitamins, minerals and fibre your baby needs.

Starchy foods (carbohydrates) Bread, potatoes, breakfast cereals, rice, pasta and noodles. Try to eat wholemeal versions if you can.

Protein Meat, fish, poultry, eggs, beans, pulses and nuts.

Protein provides the building blocks for your baby to grow.

Dairy products Milk, cheese and yoghurt. These contain calcium, essential for healthy bones.

A HEALTHIER BABY Being active during pregnancy means you’re likely

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maintain a healthier weight and be able to cope better with the physical demands of pregnancy and labour. It also reduces the risk of miscarriage, stillbirth, birth defects and diabetes. Being active can also prevent you from getting high blood pressure, which can result in a stillbirth.

AND A HEALTHIER YOU 150 minutes of walking a week makes it easier to get back to your normal weight after your baby is born.

It can also: Give you more energy, help you sleep better, and reduce stress, anxiety and depression.

Make you stronger, so you can carry the weight of your growing baby.

Prepare your body for the physical challenge of labour. This can help to make labour quicker and reduce the risk of complications.

Help to lessen the risk of depression after your baby is born.

BABY ON THE WAY, QUIT TODAY! If you smoke while you’re pregnant, your baby smokes too. If there ever was a moment for you and your partner to quit, it’s now. It’s the most important decision you can make for your baby.

KNOW THE RISKS It’s difficult to imagine when you can’t see your baby, but smoking when you’re pregnant is like blowing smoke in your baby’s face. Even other people’s cigarette smoke will pass into your bloodstream and from there into your baby. Smoking when pregnant increases the chances of miscarriage, stillbirth and cot death. A baby whose mum smoked is at least 25% more likely to die from cot death than a baby whose mum didn’t smoke.

It may be that you know people who have smoked when pregnant and their baby has been fine – but it’s a gamble with your baby’s health.

Trust Pregnacare® for the most important time of your life?

The postnatal and breast-feeding period is a time when you are adjusting to the demands of becoming a new mum and providing the very best care for your newborn baby. With a new member of the family, and the inevitable tiredness and fatigue1, it’s also a time when you must not forget to look after yourself.

Trust Pregnacare’s specially formulated range to help safeguard your diet at this especially important time.

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UK Health Departments recommend mothers take a supplement containing 10mcg of vitamin D during breast-feeding, and a healthy diet rich in calcium.

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The first ever breast-feeding specific supplement with the recommended 10mcg vitamin D4, plus 700mg calcium.

With a separate capsule providing 300mg DHA which contributes to normal brain and eye development in breast-fed infants.5

Carefully balanced to help support the nutritional requirements of new mothers. With iron which contributes to a reduction of tiredness and fatigue and biotin which contributes to the maintenance of normal skin and hair.

From , Superdrug, Holland & Barrett, supermarkets, chemists, health stores & www.pregnacare.com Pregnacare® contains iron which contributes to a reduction of tiredness and fatigue. 2Based on a survey of 1000 midwives. For more information on this research, please visit www.pregnacare.com/mostrecommended.

Source: Based on a survey of 2088 mums to be (Bountymedia 2013). 4UK Health Departments recommend mothers take supplement containing 10mcg vitamin D during breast-feeding, and a healthy diet rich in calcium.

5A beneficial effect is obtained with a daily intake of 200mg of DHA in addition to the recommended daily intake of 250mg of DHA/EPA for adults. Do not exceed a supplemental daily intake of 5g DHA/EPA combined.

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YUMMY MUMMY CLUB

BUMPS BOARDROOM AND THE

Pre and post natal holistic therapist Lisa Barnwell shares the positive effects that pregnancy can have on the brain.

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id June saw the start of an online conversation on the real value of the pregnant mind and its commercial advantage. Bumps and the Boardroom - A Global Conversation on the pregnancy Advantage for Business showcased 12 different perspectives from corporate H.R’s to female entrepreneurs and current senior women in business who are on the pregnancy, maternity leave, recent return-ship pathway.

It offered businesses and individuals the opportunity to really understand the changes that take place in the brain during pregnancy and the early postnatal period and harness their positive effects.

Pregnancy hormones slow down left brain cognitive function to allow for an expansion of right brain, more intuitive and creative insights - which can not only help with bonding with your newborn and picking up more subtle clues to their wellbeing, but can be used in the workplace before your maternity leave starts to support conflict resolution, blue sky or out-of-the box thinking and far stronger emotional insights and understanding into co-workers or potential new business partners than your non-pregnant counterparts.

New scientific research confirms the changes in the brain peak at around 6 months into the pregnancy, and start to return to a more normal level at round 3 months post birth, giving thought to the option of delegating more creative projects to the pregnant member of the team and scheduling handovers, strategy meetings and detailed work deadlines far sooner than is currently the norm. More research is being conducted to expand these parameters but put a far more positive

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understanding on the generally negative perception of “baby brain” and how it can be managed to maximum advantage.

Trusting and working with mother nature and recognising and accepting these changes are definitely happening can benefit both mum-to-be in transitioning to care for her baby more naturally and with confidence and Corporations in building greater trust, loyalty and potential from their women during this period.

Many women confide that they “check out” mentally far earlier than they start their maternity leave and struggle with the sharp change from independent career women to mother which a later maternity leave start creates.

I have spoken to hundreds of women who confirm that when they are valued and feel supported in their pregnancy by their employer, their loyalty, commitment, desire and speed to return to their workplace increases.

In the same way we prepare our bodies for childbirth with antenatal classes, exercise or yoga, allowing a real space for the pregnancy and new mother mind to evolve can reap huge rewards for Mum, Baby and Business.

Lisa Barnwell is the Go-To Feel Good Maternity Expert for the high level, ambitious, mindful new mother and motherto-be, and sole founder of London’s first destination clinic for pre and postnatal therapies and previous exclusive partner to Chelsea and Westminster Hospital’s Private Maternity Wing.

THE DETAILS For more information about the extraordinary art available visit the website at www.swarez.co.uk

YUMMY MUMMY CLUB

Retailin g at £3,00 0 Exclusiv . ely at

ASTON MARTIN SURFS INTO HARRODS The ultimate luxury baby carriage

When two British icons combine, the result is the new Silver Cross Surf - Aston Martin Edition - the ultimate luxury baby carriage.

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nveiled in September 2012, and issued in strictly limited numbers, the stunning Silver Cross Surf – Aston Martin Edition became a modern classic and one of the most instantly sought after prams in the world. The fact is, Silver Cross and Aston Martin have always represented more than a badge. Design, engineering, craftsmanship and luxury are all crucial components of the experience.

Now two years after its global debut, the collaboration continues with the exclusive new Silver Cross Surf - Aston Martin Edition – the most beautiful pram we have ever produced.

The new Silver Cross Surf - Aston Martin Edition brings together everything we know in one exceptional pram system. It has been created by world-leading designers, handmade by expert craftsmen and styled with beautiful new accessories. Ideals of luxury and authentic craftsmanship extend to every detail. So the magnesium alloy exterior is matched by a choice of sumptuous interior materials to create the most luxurious environment ever produced.

ENGINEERED FOR PERFECTION The new Silver Cross Surf - Aston Martin Edition is designed to fit the most fast-paced lifestyles. It is a complete pram system with fully reclining seat, forward- and rear-facing pushchair settings, plus a carrycot for use from birth for the ultimate lie-flat environment.

DESIGNED FOR PERFORMANCE Air-ride suspension, touch perfect handling and an ultra-

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lightweight magnesium alloy structure combine to offer you complete balance, unbeatable safety and an unmistakeable design. Even though the new Silver Cross Surf - Aston Martin Edition is instantly recognisable, it takes weeks of time and effort to hand-build each one, ensuring perfect execution every time.

SUMPTUOUS STYLE Travelling in the new Silver Cross Surf - Aston Martin Edition means travelling in total comfort.

Every one of the accessories represents a commitment to the very finest materials and craftsmanship. The sheepskin liner is made by the world’s finest tannery craftsmen – the softest, most premium, white sheepskin from Buckfastleigh in Devon, England. It’s a combination of traditional processing and highly skilled craftsmanship handed down for generations to produce the most sumptuous environment imaginable.

ELEGANCE IN EVERY DETAIL With the new Silver Cross Surf - Aston Martin Edition, every detail across the full range of accessories has been specifically designed with luxury in mind. The exclusive baby blanket is woven with traditional Jacquard looms to produce the softest, lightest and most luxurious cashmere available.

Now the ultimate journey begins...

THE DETAILS

HARRODS 87-135 Brompton Road, Knightsbridge, London, SW1X 7XL www.harrods.com

YUMMY MUMMY CLUB

WE WELCOME CHAMOMILE BABY a fine British Brand to enter the baby world.

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t’s that time of year - the leaves have fallen, the days are shortening and it’s time to get your warmer clothes on. This Christmas, why not treat a special one to one of our gorgeous personalised items? All come beautifully gift wrapped in luxurious tissue paper and ribbon at no extra charge. The perfect gift this Christmas.

Baby online store offers a range of personalised and embroidered baby wear and handmade shoes for newborns and toddlers, all truly adorable.

You’ll find gorgeous designs, lovingly created in the UK using only the finest materials, which have all been ethically sourced. All products will arrive beautifully gift wrapped in luxurious tissue paper and ribbon making the perfect gift for Christmas, baby shower, a new baby or just because!

It truly is a great online shopping destination www.personalisedbabywear.co.uk

FineBack Furniture 7-9 Haseldine Road London Colney Herts AL2 1RR Tel: 01727 827744

www.fineback.co.uk

Winner Children grow, moll grows too and everything is ergonomic...

Pencil shelf

Giant drawer

Vario Box

www.moll-funktion.de

YUMMY MUMMY CLUB

HAMLEYS

THIS CHRISTMAS

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stablished in 1760, Hamleys is London’s oldest and most loved toy shop. A total play experience, Hamleys has been delighting adults and children for years from their famous Regent Street store, one of the largest toyshops in the world.

This legendary store has seven floors brimming with the latest crazes, computer games, traditional teddies and specialist collector areas.

And with entertainment and theatre in abundance, every visit to Hamleys is a unique treat this Christmas, and all year round.

During this group session each little guest will hear magical stories of Christmas, sing festive songs, enjoy Christmas games and activities, write their own Christmas wish list and have a special chat with Father Christmas himself all surrounded by the finest toys in the world Join Father Christmas and his lovable elves at The Finest Toy Shop in the World! for fun, magic and theatre at this very special time of year. I Met Father Christmas at Hamleys! is an extra special experience where children will enjoy up to 1 hour with Father Christmas, take part in seasonal activities,

Join Father Christmas and his lovable elves at The Finest Toy Shop in the World! for fun, magic and theatre at this very special time of year. I Met Father Christmas at Hamleys! is an extra special experience where children will enjoy up to 1 hour with Father Christmas, take part in seasonal activities, enjoy delicious snacks and receive a special gift bag from Father Christmas to take home.

enjoy delicious snacks and receive a special gift bag from Father Christmas to take home.

During this group session each little guest will hear magical stories of Christmas, enjoy Christmas games and activities, write their own Christmas wish list and have a special chat with Father Christmas himself all surrounded by the finest toys in the world!

Available

Dates

Times

60 DECEMBER2014

Monday - Sunday: Breakfast, Brunch, Lunch, High Tea, Tea and Dinner From Saturday 22nd November and selected days through to Wednesday 24th December 2014 Each Session is 1 hour.

Breakfast 9am- 10am Lunch 1pm-2pm Tea 4pm-5pm

Brunch 10.30am-11.30am High Tea 2.30pm-3.30pm Dinner 5.30pm -6.30pm

To check availability visit www.hamleys.com 188-196 Regent Street, London, London, W1B 5BT

YUMMY MUMMY CLUB

London Mother’s Club L

ondon Mothers Club (LoMoC) is the creation of Kerrie Anne, Sophie and Lisa: an eclectic trio who bring music production and promotion, events, HR and economics to the mix, with the common denominator of insisting on enjoying some of what they enjoyed before having children!

And that is what London Mother’s Club is: a luxury destination for savvy mamas to connect and embrace motherhood through fun and informative events.

It started in May 2012 when Kerrie-Anne decided that she wanted to get out and meet mums who had similar interests to her. Being quite creative, and with the intention of starting a craft club, she invited 10 mums to join her for an afternoon of crafts. Things soon took off and before she knew it, she was running 3-4 events per month and hosting her first fashion show with over 150 mums in attendance!

They collaborate with amazing brands in London to bring bespoke events such as high-end brunches at Aubaine, lunches, secret suppers at Michelin

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starred restaurants, pamper afternoons with the likes of Whole Foods Fulham, QMS Medicosmetics and celebrity salon Smiths, ask the expert sessions, craft clubs, fashion shows and family days.

For the last two years they have supported the Jeans for Genes charity through their mum-models fashion show and their amazing family event: London Mother’s Club does a family affair.

Their website and blog keep members up-to-date with what they are doing, things they love, latest trends and people that inspire us. Not only do they connect mamas through their events but are also very active on social media with 7000 twitter followers.

London Mother’s Club is a perfect platform for mums and the wider family network to have fun whilst forging new lasting friendships.

THE DETAILS For more information visit the website at www.londonmothersclub.com

let them shine...

GYMAWARDS 2014 WINNEROF

BESTFORFAMILIES

Call 020 8740 4599 www.theparkclub.co.uk East Acton Lane West London W3 7HB

YUMMY MUMMY CLUB

CHILD MODELLING:

A PARENT’S GUIDE Do you think your child has what it takes to be a child model?

Modelling can be a fantastic, social and fun experience for children of any age.

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very parent thinks that their child is the most beautiful, but what if everyone else seems to thinks so too? Does that mean he or she is a potential child model? The world of child modelling isn’t all glamour. You need to be quite realistic about what a shoot involves. There is a lot of waiting around so parents should be well prepared with plenty of books and games.

And even if your child gets a job, there is still no guarantee the pictures will be used. For commercials, they tend to book a variety of ‘types’ of children, not deciding until the day who they will use.

HERE ARE SOME MORE TIPS: Choose your agency carefully.A good model agency will save you time and stress, and help your child’s modelling career, helping you find the best jobs for your child, making sure their needs are put first and the law is complied with.

Don’t waste money on professional photos when applying to agencies.A good model agency will need only to see snapshots to decide whether your child has potential.

Avoid agencies advertising for children; a genuine agency will have enough children applying to them not to advertise.

Don’t rush into signing a contract. Genuine agencies will always want to meet your child in person and will let you read any paperwork in your own time.

Visit the website of the National Network for Children in Employment & Entertainment (NCEE) for more information on the employment of school-age children.

Be realistic. If you don’t want your child to work during school time, she’s unlikely to get work as most shoots will occur during the working day.

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nd above all, make sure everyone is enjoying A it. If your child stops having fun - don’t continue just because you want them to.

To find a reputable agency, it pays to do a little homework. Contact advertising agencies, magazines, catalogues and clothing companies to see which agencies they use regularly. If poss¬ible, visit the agency.

Your agency will send the model book out to clients; set up auditions, or ‘castings’; organise payment (and take around 25% commission) and secure you a licence. The licence is a Government requirement for all children aged from six months to 16 years. It is applied for through your Local Education Authority regardless of whether your child has started school.

LEA requirements can vary from area to area, but generally a licence will enable your child to work between 20 to 30 times over a six-month period.

The money can vary – from £40 a job to thousands.The average rate is £40 an hour, but you will also get paid for castings (around £25).Advertising pays considerably more than editorial work but it is also much harder to get.

Here are some of the best modelling agencies locally, for kids.All that’s left is to get practicing that pose...

Bonnie & Betty Agency Bruce and Brown Kids London Norrie Carr Agency Urban Angels

020 8676 6294 020 7624 7333 020 7924 9595 020 7253 1771 0870 871 0045

Childsplay Clothing is the official stockist of the world’s premier designer brands for children, newborn to 16 years. The go-to name for luxury fashion. Established in 1990, we have been sourcing only the finest clothing, footwear, accessories and gifts for babies, boys and girls.

WWW.CHILDSPLAYCLOTHING.CO.UK

YUMMY MUMMY CLUB

CHRISTMAS

SHOPPING WITH TODDLERS

With a little bit of planning and some common sense there are many practical ways to take the stress, frustration and tension out of your Christmas shopping day with the children.

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emember that small children have limits. If you are shopping with toddlers, be alert to their needs: are they tired, hungry, overexcited by the noise and confusion, or simply in need of some fresh air or a reassuring hug?

It’s not fair to expect toddlers to go from sitting in the car seat to sitting in their buggy for hours on end, so take breaks in your shopping to let them get rid of some of their energy and have some physical fun. Lots of shopping centres have places for them to let off steam - or while you have a coffee let them move about while you supervise them.

Bring a small container with their favourite snack or a sandwich as a stand by as a hungry toddler is a grumpy toddler! Babies and small children can also become dehydrated in the dry air of shopping centres, so be sure to take frequent nursing or juice or water breaks.

Make shopping fun - play games in the shops and look for things and get your toddler engaged in counting the reindeer or looking for snowmen.

Make the trip a learning time and sing Christmas songs or Nursery Rhymes. With colourful, enticing sweets and treats on display be ready as these can throw your little one into a temper tantrum as you are both probably tired out and fed up waiting and they will become demanding and fractious. Be prepared and bring a favourite healthful snack from home which is an easy alternative to keeping them content.

If you reach the limit of your patience and energy, try to remain calm, centred and grounded and press your internal “pause button” and dig deep to find your positive ways of handling anger and fatigue. You might try saying, “I’m starting to lose my patience. I think I need a break from shopping for a bit. Let’s go outside for a few minutes so we can both get some fresh air” Even a few moments of fresh air away from the crowds can make a big difference for both of you.

If your toddler has simply reached the end of their tether - respect that. Shopping can wait; an exhausted, hungry, or overly-excited child can’t!

And remember to praise your toddler for their good behaviour all day.

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TM

& let us make it happen

playhouses castles treehouses T: 01544 387100 www.theplayhousecompany.co.uk

YUMMY MUMMY CLUB

CREATE A CHRISTMAS WINTER WONDERLAND FOR YOUR LITTLE ONES

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any homes this Christmas will be full of discarded toys played with only once, and children sat in front of televisions or computer screen for hours on end. If this sounds familiar, this festive season do not give your little ones a toy that will only last

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one day, give them an adventure that will last for many years to come.

A beautiful wooden playhouse is the perfect present that will keep on giving long after Christmas has finished. With just a little bit of imagination, even the smallest of playhouses can be transformed into anything, from a fairy tale castle or a dragon’s dungeon,

A beautiful wooden playhouse is the perfect present that will keep on giving long after Christmas has finished to a cowboy saloon or a village school. So whether you have a little princess locked in the highest room in the tallest tower, or an explorer living in a jungle tree house, a playhouse will help them bring their adventures to life.

This Christmas, The Playhouse Company can help you start your child’s fantastical journey. The Herefordshire-based company produces an assortment of imaginatively designed handbuilt wooden playhouses in a range of sizes and styles.

From Cottage Playhouses to Treehouses and Castles, The Playhouse Company has the perfect house for even the most daring of adventurers.

The company can also build one-off bespoke creations.

Working very closely with you and your children The Playhouse Company can design a truly unique and original house. Beginning with detailed discussions and a site visit, The Playhouse Company will then build a playhouse specifically designed just for your children or grandchildren, as well as making sure it compliments your garden and blends beautifully into the current layout.

Encouraging children to get out in to the great outdoors can be difficult, especially at this time of year when all of those Christmas films are calling or that new computer game they finally received from Santa just won’t wait. And yet playing outside can ignite a child’s imagination in a way that no computer game can. This makes a playhouse the perfect Christmas gift.

A playhouse can provide years rather than days of enjoyment. It will grow with your child or grandchild, who can create new adventures every year, reinventing their playhouse into an entirely new world each time they walk through the front door.

Encouraging our children to explore the outdoors, use their imaginations, and enhance their education through play is what all parents and grandparents want. A playhouse will allow them to do this all year round regardless of the weather.

THE DETAILS For further information The Playhouse Company and its range of houses visit its new website www.theplayhousecompany.co.uk or call 01544 387100.

DECEMBER2014 69

YUMMY MUMMY CLUB

MUMMY IN THE CITY

Photograph by Julia Boggio, Boggio Studios

A blog about life with baby and toddler in South West London

M

ummy in the City is written by Tine Farstad, a London mum mostly running around in Chelsea, Fulham, South Kensington and Battersea with her toddler in tow.

The blog, launched in August 2012, is focused on life with under 5’s in South West London, and covers topics such as pregnancy and preparing for a new arrival, different stages of child development, travel with baby and toddler, fashion for baby and toddler, activities for young children in and around London and child-friendly London restaurants.

Prior to becoming a mum, Tine worked as a financial journalist and editor for more than eight years. She now works as a freelance journalist and blogger, and helps lifestyle companies improve their social media strategy and reach and establish targeted marketing partnerships.

She’s a regular blogger for online fashion designer sale site BrandAlley, children’s clothing company Sue Hill, and private antenatal course company New Baby Company.

She has also worked with children’s gift company Gifts for Urchins and jewellery brand Olly M Jewellery, and she’s done a project for London cake company Kicca Cakes.

Tine and her husband own Hamilton Nor A/S, which has exclusive distribution rights for SkyBaby in Norway, Denmark and Sweden.

The company was established more than a year after Tine tested SkyBaby to review on Mummy in the City.

THE DETAILS Contact Tine Farstad via e-mail on info@mummyinthecity.com or visit www.mummyinthecity.com Mummy in the City would love to hear from you.

70 DECEMBER2014

RECENT BLOG Creating personalised Christmas presents from children’s drawings ‘It’s my daddy!’

Baby Girl looked really pleased with herself. She had done a beautiful drawing of her daddy.The drawing had a round face, something that could resemble hair and two eyes. It had to be the perfect Christmas present for Daddy T. At least when printed on a t-shirt with the help of Luke Drew This, a company printing children’s drawings on clothes and accessories.

I was really fascinated with the offering from Luke Drew This when I read about their services, and I was thrilled when I was offered a sample t-shirt to review. I took out my phone to take a picture of the drawing Baby Girl had done, and emailed the image (see above) over to Julie at Luke Drew This. I wasn’t sure it would turn out too well, as the light hadn’t been ideal in the photo, but I was so impressed when we received the sample men’s t-shirt with the drawing. It looks super cool, and it would be fun to give this together with some pyjama pants, for example.The ideal present for a proud dad!

There are also lots of other options from Luke Drew This for turning children’s drawings into fantastic presents, and I could see Grandma N liking the tote, for example. Luke Drew This offers a selection of unique and personalised presents, which are bound to delight grandparents and parents alike.

Baby Girl has now helped wrap her t-shirt, and I can’t wait for Daddy T to open it on Christmas Day! www.lukedrewthis.co.uk

YUMMY MUMMY CLUB

HIGH EXPECTATIONS “Screw your courage to the sticking place - and we’ll not fail!”

Lady Macbeth was no fool. She had high expectations of her husband.

The best way that I have discovered to engage young minds in what are traditionally considered difficult, complex or inaccessible subjects is to approach them through narrative and visualisation.

Children are addicted to stories and pictures – these are the most natural, hard-wired paradigms for learning that have been in our evolutionary psyche for tens of thousands of years. Children also respond best when learning through their hands, another unsurprising fact when one considers that modern human brains evolved through the tool-making antics of our stone age ancestors over more then 3 million years.

representing many of the most famous characters and props from Shakespeare’s 38 plays from ghosts, fairies and witches to sword fights, shipwrecks and swooning lovers. Now see what happens as the young child takes off a sticker on the Comedies page – probably the one of Bottom, his head in the shape of a donkey, and – using nothing more than their hands, eyes and the power of curiosity see them discover which of Shakespeare’s plays this character belongs to as they stick the image on the timeline.

Or take the story of life on Earth in 100 species! A pages of stickers for life that begins in the seas, another for pioneering landlife, then the dinosaurs, then mammals and finally strange ape-like creatures that walk on two feet. Simply by sticking these images in

World history author and schools lecturer Christopher Lloyd says that having high expectations of young children is the best way to boost their both their career prospects and enjoyment of life So my latest experiment, in partnership with Wallbook illustrator Andy Forshaw, is to create a series of timeline stickerbooks designed to tell giant, complex stories such as the history of the world, the story of life on earth and the complete plays of William Shakespeare to children as young as four.

The 2m-long timelines, which foldout of the back of each book, provide a framework for the story with dates and a visual context such as the structure of the Globe Theatre.

More than 100 white shapes are depicted on the timeline,

chronological order on the 4 billion years of nature timeline a young mind can with ease begin to engage with the most extraordinary story of all – life on Earth.

The What on Earth? Stcikerbook Giftpack contains five amazing stickerbooks with 2m fold out timelines covering History, Nature, Science, Sport and Shakespeare. It is available in a boxed gift-set at the special price of just £25 from www.whatonearthbooks.com/shop and makes a brilliant Christmas present for any young curious child aged between 3 and 9.

“Screw your courage to the sticking place – and we’ll not fail!”

Lady Macbeth was no fool!

She had high expectations of her husband!

If you have high expectations of your children then why not give them a What on Earth? Stickerbook Gift-Pack this Christmas.

Contains all FIVE What on Earth? titles – Big History, Nature, Science, Sport and Shakespeare – each one with more than 100 stickers that fix onto a 2m-long fold-out timeline that hangs on a wall.

Perfect activity books for parents, which children of all ages will enjoy, too!

Buy all five titlets for jus £25!

Please visit us at:

www.whatonearthbooks.com/shop or call us anytime on 01732 464621

YUMMY MUMMY CLUB

IT’S ABOUT

DAD’S TOO!

When a new baby arrives, Dads can feel quite “left out”! There is absolutely no need for this to happen, Dads can be just as involved and bond with the baby as the new mum is. How?

D

ad can always be around in the evening, so why not take over bath time with your baby?

Bath time is so much fun and can be a very enjoyable experience for Dad and your baby together. It also gives dad some time to have skin to skin contact with his baby, which is a great bonder.

If you are breast feeding then it might seem impossible for Dad to help in any way…wrong! You can express some of your supply and keep it in the fridge and dad can take over one of the night feeds (preferably the dream feed usually between 10pm and 12 midnight) so that you can have some extra sleep time. It is such a pleasurable thing for a dad to do. Having that time in the quiet and still of the night. Holding his baby close and feeding. Then winding and resettling the baby.

Nappy changing is also not exclusively for mums, dads can do that too. And while your baby is on the changing mat they can have a chat and a sing and just

72 DECEMBER2014

enjoy some fun time together. Remember that even from an early age babies enjoy contact and hearing sounds and voices. Very soon they will recognise their Dads voice and react on hearing it.

When your baby has been fed, dad can take over the winding, leaving you some time to wind down and enjoy a cuppa and put your feet up and may be watch some TV. Read a book or have some precious time to take a soak in the bath and relax.

When your baby wakes in the night for a feed, Dad can be the one to bring the baby from the cot to you and when feed time is done, he can be the chief winder and baby settler, allowing you to go back to sleep and catch up on some well-earned rest. Something that will be greatly appreciated!

These are just a few suggestions for enabling Dad to bond with his new little one. So you see it is not all about Mum, but it can be all about Dad too.

Olé Kids

Spanish classes for children and parents

Bilingual and beginners.

Children learn languages through immersion and play. ★Group classes across London ★Spanish in Nurseries ★After School Clubs ★Private classes at home ★Birthday parties Free weekend workshops at Iberica Canary Wharf while you eat www.ibericalondon.co.uk

West London School of Dance From Baby to Ballerina Classes for Boys and Girls age 2 1/2 to 16 years old Ballet, Pointe Work Jazz, Singing, Tap Annual Performances

★Adult Spanish Classes

Facebook: olekidslondon Twitter: ole_kids

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Classes held in Bayswater, Notting Hill Gate, Oxford Street, Shepherds Bush South Kensington

T: 020 8743 3856 E: westlondondance@aol.com W: www.westlondonschoolofdance.co.uk

YUMMY MUMMY CLUB

HOW CAN I KEEP MY CHILDREN SAFE

ON THE SKI SLOPES?

P

arents main concern is the safety of their children on the piste. All ski schools have a minimum of one instructor per group of only eight children, on average. Families who would like to experience skiing off piste should learn with an experienced instructor. You should never ski on your own off piste and if you did want to take your children off piste you should ensure they are of a high standard, and have an understanding of the snow conditions and an awareness of avalanche danger, and are carrying the correct safety equipment.”

WHAT TO TAKE ON THE PISTE WITH YOU? Skiing burns a lot of energy so ensure you take snacks for all the family out with you for the day. Take a back pack when skiing with the family. If there is one time you can feel guilt free about giving children sugar and chocolate it’s when you are skiing, because you know they are going to burn it straight off. Always ski with water as well, its thirsty work skiing all day.

Ski schools in France are offered to children from five years old, and ski schools in Austria are from four years old. Encourage children to get on the slopes at a young age. This depends on the child though when leaving them in a ski school, if the child doesn’t mind being left alone and they tend to get on with other children.

SKIING AS A FAMILY FOR THE FIRST TIME Skiing as a family and taking the little ones for the first time can be a daunting experience as there are so many things to consider...

1. Choose a family-friendly resort that has a good selection of nursery slopes available – some resorts don’t have these, and you don’t really want to be teaching your kids to ski for the first time on a busy run with other skiers whizzing by.

2. Consider your kids ability and what size of resort is suitable for their level.You don’t want them heading across the mountain and ending up in another country – which is possible in a number of resorts!

3. Ensure that the hotel/resort you are staying in is easily accessible to the slopes. If not, you’ll have to carry all the family’s equipment to and from the hotel and the pistes. Lugging your own skis and poles, as well as the children’s kit is not fun.

4. It’s very difficult to teach your own children to ski – even if you are a very capable skier. Kids tend to be more receptive to someone else teaching them so put them in a reputable ski school which means your children can keep progressing to even greater thrills in complete safety.

5. Don’t give young kids ski poles. They don’t need them, they’ll probably lose them and when learning, the poles will just be a distraction to learning technique with the skis.

74 DECEMBER2014

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24/11/2014 14:09

YUMMY MUMMY CLUB

ONE IN FIVE CHILDREN WANT TO BE RICH WHEN THEY GROW UP The desire for fame and fortune came ahead of professions involving helping the public, being a fire fighter or a doctor...

O

ne in five children aged up to 10 years old say they ‘’just want to be rich’’ when asked what they would like to be when they grow up, according to a survey.

Other popular answers included ‘’famous’’, a ‘’police officer’’, or a ‘’zoo keeper’’, with one in 16 children also saying they would rather not work at all.

Perhaps showing the influence of celebrity lifestyles and reality television, being ‘’rich’’ was the most frequently mentioned answer by the children, with 22% expressing this desire, followed by being ‘’famous’’ at 19%.

The desire for fame and fortune came ahead of professions involving helping the public, including being a fire fighter or a doctor.

More than 1,300 parents of children aged between five and 10 years old were told to ask their offspring the question: ‘’What would you like to be when you grow up?’’

They were not asked to show their children a list of answers, but rather to wait and see what the children said. They then matched their child’s answer with a list provided or were told to select the option ‘’other’’ and then specify what they were told. Parents could enter more than one answer.

Parents were also told to ask their children whether they thought money could buy happiness. 75% of the youngsters said ‘’yes’’.

When their children were asked how much money

76 DECEMBER2014

they thought would be a comfortable amount to earn per year when they had grown up, the most common answer was ‘’£1 million’’ per year.

THE TOP 10 The top 10 responses of children aged 5 -10, when asked what they wanted to be when they grew up, were as follows...

1. Just want to be rich 2. Famous 3. Police officer 4. Zoo keeper 5. Fire fighter 6. Doctor 7. Vet 8. Bus driver 9. Shop keeper 10. Don’t want to work

22% 19% 16% 14% 13% 10% 8% 7% 7% 6%

YUMMY MUMMY CLUB

PLAY ‘BOOSTS CHILDREN’S DEVELOPMENT AND HAPPINESS’

P

lay helps boost children’s language development, problem solving, risk management and independent learning skills, a study reaffirms. The report, for the Children’s Play Policy Forum, found play improved children’s physical and mental health, as well as their emotional well-being.

It also found playtime in the school playground could enhance academic skills and attitudes and behaviour.

Health professionals recommend that children aged five to 18 get at least one hour of aerobic activity a day.

This should include a mix of moderateintensity activities (working hard enough to raise the heart rate and break a sweat and vigorous-intensity activities (breathing hard and fast, the heart rate going up quite a bit).

As part of this 60 or more minutes, children should also do activities that strengthen their muscles and bones.

Children under five, who can walk unaided, should be physically active every day for at least three hours, spread throughout the day, indoors or out.

Source: NHS Choices Parents associated playing in playgrounds with

78 DECEMBER2014

family well-being and those who lived near playgrounds and visited them often reported higher levels of family happiness. The study found school playgrounds were one of the best ways of increasing children’s levels of physical activity.

They were also linked to a range of improvements in academic skills, attitudes and behaviour, and to improved social skills, improved social relations between different ethnic groups, and better adjustment to school life.

“There is good evidence that making changes to school playgrounds leads to an increase in children’s levels of physical activity,” the report said. “Various forms of intervention have been shown to give this outcome, including changes to marking, the addition of play equipment, making available games equipment (such as balls and bats) and the introduction of loose materials such as scrap and recycled office equipment.”

“From the perspective of politicians and policy makers, the report highlights that investing in play can and does lead to multiple benefits including improved educational attainment, a healthier society and increased levels of tolerance within and between communities.”

YUMMY MUMMY CLUB

REVEALED!

BRITAIN’S MOST POPULAR BABY NAMES 2014

N

ew research has revealed Britain’s most popular baby boy and girl names this year. The survey, conducted by BabyCentre, revealed that Muhammad is this year’s top baby boy’s name and Sophia is the most popular choice for girls.

Muhammad, from the Arabic ‘Hamid’, meaning ‘praised’ and ‘praiser of God’, is a popular boy’s name all over the world and is often given to firstborn sons in Muslim families.

Sarah Redshaw, managing editor of BabyCentre, said, ‘With the increase of other Arabic names plus Aarav, an Indian boys’ name, the top 100 shows the ever-increasing diversity of the UK today.’ Sophia, from the Greek meaning ‘wisdom’ tops the girls’ chart, rising two places to knock Olivia off the number one spot.

The research also reveals the popular baby’s name trends

this year, including the influence of celebrity baby names, such as Harper – the Beckhams’ baby girl (a new entry in the top 100 this year) – and Eric, Simon Cowell’s baby son, which has increased by 314% this year.

By comparison, Miley has dropped in popularity this year. Sarah Redshaw comments: ‘Parents are wary of names associated with celebrities who exhibit bad behaviour, the controversial pop singer Miley Cyrus being a prime example.’

For the girls, this year’s biggest riser within the top 100 is Maryam, and the highest new entries are Nur, Emilia and Gracie.

For baby boys, the name that has climbed the most places within the top 100 is Teddy, and the highest new entries are Kian and Jonathan. This year’s biggest fallers are Amy and Connor.

The top 10 girls’ and boys’ baby names of 2014

1.

2.

3.

4.

80 DECEMBER2014

Girls

SOPHIA EMILY LILY OLIVIA

5. AMELIA 6. ISLA 7. ISABELLA 8. AVA

9. SOPHIE 10. CHLOE

1.

2.

3.

4.

Boys

MUHAMMAD OLIVER JACK NOAH

5.

6.

7.

8.

JACOB CHARLIE HARRY JOSHUA

9. JAMES 10. ETHAN

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