Partner with the best
Residential and Rural Agency
The Fisher German team has been excellent throughout the process of selling our family home. From start to finish, they were supportive, friendly and professional and always available for any questions or queries, big or small. Ms R.
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Welcome! The first step toward selling your home is carefully selecting your advisors. Our team of experienced property experts love helping their clients make informed decisions and are adamant about providing impartial and honest advice.
This guide illustrates our unique service offering and highlights how we differ from other agents. Our clients choose us again and again to produce exceptional results.
We will definitely be recommending you to others, and will use you again in the future. Mr and Mrs J.
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Service Expert local and national knowledge
Experts for you
Fisher German
High St Agent
Some
Online listings Professionally attended viewings
Rare
Targeted telephone sales
Some
Innovative mail campaigns
Rare
offer your property for sale.
Social media advertising
Some
We offer an incredibly
Tailor made brochures
There is a broad spectrum of advisors who will be keen to
comprehensive service which we will tailor to suit your property, meet your personal requirements and deliver the best possible sale for you.
The adjacent table seeks to clarify the professional service offered by Fisher German compared to the general offering of typical high street and online agents in order to help you make your decision.
Online Agent
Professional photography
Some
Custom floorplans
Rare Rare
Comprehensive data centres
Rare
Home styling and preparation
Rare
Regular reviewing of sale
Some
National network of offices
Some
Sales support throughout Collaborative solicitor liaison Expert specialist advice
Rare Rare
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Your property will be listed on the most appropriate estate agency portals giving maximum market exposure
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Extensive online reach As well as advertising your property on Fisher German’s website we have also selected the best estate agency portals to showcase your property for maximum market exposure. We include exposure on Rightmove, OnTheMarket, Zoopla and Prime Location, as well as specialist websites like Equestrian Properties 4 Sale.
We ensure that your property listing is attractive, informative and eye-catching in order to generate maximum interest, and we also feature your e-brochure on these websites. We regularly refresh internet listings and choose new or alternative features of your property to highlight, which ensures external interest is maintained and we appeal to as broad a spectrum of people as possible.
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Advertising and PR for
maximum coverage We will showcase your property with carefully designed, clear adverts in local and national publications. Our press team seeks to provide effective PR coverage and has a proven track record in achieving free editorial.
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Social media and e-marketing We will actively market your property using social media, primarily via our popular Facebook and Instagram pages.
The interconnectedness and ubiquity of social media means that the potential for exposure is immense, with an estimated 54.8 million users across platforms in the UK. Instagram has an estimated 34.71 million users in the UK and Facebook has around 44.84 million UK users, many of whom are in the 35 – 54 age demographic. Social media marketing allows the users to share properties with each other with ease and the use of carefully targeted posts can ensure that your property isn’t just seen, but is seen by the right people based on locations and even specific interests.
We can present your property across multiple channels and in doing so ensure that potential buyers are not being missed. Your property will also be included in e–marketing initiatives ensuring that it is marketed directly to
/company/fisher-german-llp Fisher German Captivating Properties
genuine proceedable buyers. @fishergerman_homes
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For sale 01905 726220 10
Outstanding
marketing materials We provide several options for beautifully designed
Our ‘For Sale’ boards and directional
brochures. We include professional, expert
indicators are eye catching and
photography, quality floorplans, EPCs, site plans and
ensure that your property will grab the
carefully considered copy to ensure we showcase
attention of passive purchasers. Our
your property at its absolute best. Our brochures are
postcard mailings are an innovative way
produced and printed to the highest standards, and
to ensure the local market is aware of
are also used online to enhance internet listings.
the sale.
Using all of the marketing tools available to us, we’ll carefully craft an unrivalled marketing campaign to ensure that however your buyer chooses to search for a property, they will be aware of yours.
Alasdair Dunne Head of Residential & Rural Agency alasdair.dunne@fishergerman.co.uk
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Choosing the
best approach to deliver your sale
We generally recommend one of three methods to deliver your sale, a private treaty sale, a sale by informal tender or an auction. We can also discuss offering your property for sale on a discreet off-market basis.
Whichever method we recommend, our goal is always the same; to deliver a sale that reflects your requirements and to generate the highest selling price.
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Private Treaty The majority of private house sales are delivered by the private treaty method. This tried and tested route allows time to fully search the market and secure the best buyer and then to agree a timetable that will lead to the exchange and completion of your sale.
Informal Tender An informal tender sale is appropriate where a property is likely to generate competitive interest and we need an effective way to draw the sale together whilst producing the best possible result for you and without alienating potential purchasers.
Auctions We regularly conduct successful public auctions in the traditional way. We also use online auctions which are a highly effective and a transparent way to deliver a sale in a fixed time frame. The online approach encourages participation, entices wellfunded buyers, stimulates bidding and can achieve excellent selling prices.
Off Market Sale Depending on your requirements, and the sort of home you own, you may wish to offer your property to the market discreetly, and delay or avoid an open market campaign. We take great care to understand what our buyers want and regularly agree sales without the property ever being publicly marketed.
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“
My wife and I have moved home a number of times and can say the recent house sale using Fisher German is the most professional we have experienced. From the initial contact everyone we have dealt with has been helpful and efficient and we have achieved a most successful sale. We have no hesitation in recommending their services.
What our clients say
Mr W
We were faced with a couple of unforeseen challenges during the purchase, but Fisher German’s professionalism, knowledge, attention to detail and human touch was without doubt a major factor in our ability to reach a deal both swiftly and amicably. The team at Fisher German were exemplary, we have them to thank for the fact that we are now living in a wonderful family home. Mr H
They were very professional and proactive in selling our house and outbuildings. Fisher German have a very strong sales and after sales team
We are proud of our excellent feedback,
ensuring the process goes as smoothly as
with happy and contented clients
possible, and looked after us right through
across the UK. The quotes speak for
to completion. I would like to thank the
themselves, and we are determined
staff for their fantastic five star service. It
to do our best to ensure that you are
has made this emotional process of selling
equally as pleased with our service.
and buying a home a lot less stressful. Mrs D
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We can highly recommend Fisher German. As a business owner its all about people, and the whole team there are amazing. From the initial interest we had in purchasing a property they were selling, to putting ours on the market with them was, in all our years of buying and selling properties, without doubt our best experience. The purchase was very complex, the team took it in their stride and pushed it through , all to the agreed
The
expertise & dedication to ensure your sale goes ahead
dates. Thank you to all involved. Mr and Mrs P Agreeing the best sale is just the start. We have received a truly extraordinary service from Fisher German‘s team. Both our sale and purchase had various complications built in but they helped us navigate the many hurdles and challenges brilliantly. Everyone has been very friendly, professional and supportive throughout our experience
An astonishing amount of property sales fall through after they have been agreed, causing a great deal of turmoil, cost and of course huge frustration as the marketing window passes and the process has to begin again. Our record for agreeing sales and keeping them on track until contracts become binding is second to none.
with Fisher German and we can highly recommend them!
Our sale progression processes ensures
Mr and Mrs W
that we have all of the facts at our finger tips - we know when a search has been ordered, when a mortgage has been
Fisher German made the difference in closing and completing our sale. They anticipated issues that needed resolving within a chain and responded proactively each time. Easy to communicate with and professional
applied for, in fact when all of the crucial milestones of your sale are reached and passed. Each stage is carefully managed to smooth the way towards a successful conclusion. Most importantly, you are kept fully up to date with progress.
throughout, we cannot recommend them highly enough. Mr C
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Local knowledge,
national reach The knowledge and expertise provided by your local office is complemented and enhanced by our National Country Agency Team.
Whilst local and regional buyers make up the largest group of potential purchasers for most properties, the ability to reach and promote your property to a national market can add a valuable advantage to your sale. The team specialises in the sale of a broad range of property, and typically with the sale of country houses, farms and estates. Where properties are more complex, or perhaps of a higher value, the team can provide technical expertise and guidance to chart a clear path through the myriad and often convoluted factors that could be influential in the sale.
Part of the connectivity of the team is to coordinate the London exposure of your property, utilising LonRes, the premier network and data source for over 6,000 leading agents working in London. By instructing Fisher German, you are connecting your property to the best possible network of London buyers who are relocating out of the capital, at no extra cost to you. Current estimates suggest that the LonRes network has in excess of 100,000 active buyers, many who are selling in London and relocating to the countryside. 16
Ashby de la Zouch
Hereford
Ashford
Hungerford
Banbury
Knutsford
Bedford
Liverpool
Birmingham
London
Bury St Edmunds
Manchester
Chester
Market Harborough
Cwmbran
Newark
Doncaster
Stafford
Exeter
Worcester
Glasgow
A truly productive network
With brilliant coverage across the country, we offer unrivalled market exposure and access to buyers nationwide. Our shared purchaser database ensures your property reaches the widest audience, maximising interest and the sale price.
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Adding value We’ve got it covered Property sales are complex and we take a holistic view
potential of your property is maximised. We are
of both your property and your unique circumstances
happy to help with acquisitions or professional
to ensure we create the perfect sale for you.
valuations; sustainable energy queries or construction management. We may recommend legal or
As part of the broad spectrum of property related advice that you can access through the Fisher German network, we can recommend and deliver planning or development advice to ensure the
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taxation advice where we identify the appropriate circumstances. In this way allowances are maximised, unforeseen costs are managed, your sale progresses as smoothly as possible and we add tangible value to your project.
Your local team Our team offers unrivalled market knowledge and is
Our constant aim is to actively and accurately match
intimately aware of local market influences. We pride
your property with potential purchasers. Our clients
ourselves on the best possible customer service
place complete trust in our ability to create the best
experience, ensuring we maintain close contact with
possible outcome for them.
buyers and sellers at all times.
Will Kerton Residential, Rural and Farm Sales 07799 478833 will.kerton@fishergerman.co.uk
Joanne McElevey Residential and Rural Sales 07976 493671 joanne.mcelevey@fishergerman.co.uk
Lori Varley Residential and Rural Sales 07812 704907 lori.varley@fishergerman.co.uk
Laila Butterworth Residential and Rural Sales 01905 459436 laila.butterworth@fishergerman.co.uk
Jack Tyler Farms and Development Land Agency 07977 750564 jack.tyler@fishergerman.co.uk
Richard Gadd National Farms Agency 07966 481487 richard.gadd@fishergerman.co.uk
Edward Bostock National Farms Agency 07484 044171 edward.bostock@fishergerman.co.uk
Matthew Allen National Country Agency Team 07810 378190 matthew.allen@fishergerman.co.uk
Stuart Flint National Country Agency Team 07501 720422 stuart.flint@fishergerman.co.uk
Consultants Andrew Grant Consultant 01905 726220 worcesteragency@fishergerman.co.uk
Anthony Mayell Consultant 01905 726220 worcesteragency@fishergerman.co.uk
01905 726220 worcesteragency@fishergerman.co.uk
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