London

For developers that include amenities such as a rooftop terrace and garden, a residents’ lounge, fitness centre, and the bonus of being ‘pet friendly’ – it’s not hard to see the attraction of these developments for ‘generation rent’. It perfectly addresses the critical shortage of urban housing and fulfils at least the short-term needs of renters.

House prices are still relatively high compared to incomes and raising a deposit is still a monumental challenge for many house buyers. This is what has prompted generation rent and the demand for suitable rental properties.

Demand for rental homes set to increase following end of Help to Buy Scheme in 2023

LONDON AND NORTH WEST SHARE OF NATIONAL STOCK 78%

Completed build-to-rent units