Womenpreneur Middle East - Elite 100 Issue

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EDITORIAL

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ELITE 100

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“ Message from the Founder ”

CONTENTS

CELEBRATING THE POWER OF FEMALE LEADERSHIP Dear Readers, It is with immense pride that we present this special edition of Womenpreneur Middle East, dedicated to the Elite 100 women of the Middle East. These exceptional women exemplify leadership, resilience, and the power of contribution, reshaping industries, transforming communities, and elevating society.

This edition celebrates the diverse journeys of these remarkable women, whose impact extends beyond personal achievement. They are pioneers across sectors—business, technology, healthcare, arts, and social development—using their talents to create lasting, positive change. Their work is a reflection of their commitment to a purpose higher than accolades: improving lives and contributing to a brighter, more equitable future.An equally significant part of their journey is their commitment to mentorship and empowerment. By guiding the next generation of leaders, these women open doors for aspiring young women, showing them that the possibilities are endless. Their achievements serve as a powerful message to young girls everywhere: they, too, can be architects of change.

At the heart of their success is a dedication to creating a better world. These women are tackling society’s most pressing issues, driving meaningful progress in environmental sustainability, mental health awareness, education reform, and economic development. Their collective efforts prove that true progress is a collaborative endeavor.This edition not only honors these 100 exceptional women but also highlights the incredible potential that resides within each of us. We hope their stories inspire you to pursue your ambitions and make a lasting impact.

Get inspired!

Enjoy the read!

Sincerely, Vivek Malik Founder and CEO, Womenpreneur Middle East

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The Brief Breaking Barriers: Middle Eastern Women in the Elite 100

In Focus Beyond Borders: The Women Redefining Leadership Across the Middle East

Highlights Champions of Change: Celebrating the Elite Women Influencing Policy, Culture, and Business

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The Elite 100

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Hana Al Rostamani

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Spotlighting Most Powerful Women in the Middle East

Guiding Mothers and Families Through Pregnancy, Birth, and Early Childhood

H.E Hala Badri Women in Entrepreneurship: Transforming the Business Landscape

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H.H Nourah bint Mohammad Al Faisal

THE TRANSFORMATION BEGINS

Visionary Designer, Entrepreneur, and Cultural Advocate

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Dana Nasser Al Sabah Visionary Leader in Airport Expansion

Dr. Aisha Bin Bishr Visionary Leader in Smart City Transformation

Noreen Thompson Building Bridges from London to Dubai and Beyond

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Sara Al Sayegh

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Rula Qatami

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Shaping the future of marketing, and gifting services

Guiding Mothers and Families Through Pregnancy, Birth, and Early Childhood

Sumaia Alkhub Pioneering Wellness through Holistic Nutrition and Expertise

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Aditi Khare A Journey from Engineering to Global Communications Leadership

Amnah Ajmal Executive Vice President, Market Development, EEMEA at Mastercard

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Saima Khan

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Shaista Asif

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Champion of Change and Global Youth Empowerment Leader

Group CEO of PureHealth

Travel Article Exploring Fashion and Events in the UAE

Finance Article The Financial Impact of Fashion and Events on the UAE Economy

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Aya Emam

Seasoned legal professional with over 14 years of experience in corporate law

Miriam Abadi Redefining Beauty and Wellness

The Brief

The Brief their increasing presence in the Elite 100 – a prestigious listing that recognizes individuals who have impacted their industries and communities profoundly.

In celebrating these achievements, it’s essential to understand the journey, challenges, and cultural shifts that have facilitated this emergence. This milestone reflects the changing narrative around Middle Eastern women, who are taking leadership roles, influencing policy, and driving innovation across sectors traditionally dominated by men.

The Journey to the Elite 100 The path of Middle Eastern women to join the ranks of global leaders has been marked by perseverance and a fierce commitment to breaking stereotypes. Historically, cultural norms have posed restrictions on women’s roles outside the home, impacting education, career choice, and leadership opportunities.

However, with evolving attitudes, particularly in the last two decades, women have risen to embrace diverse roles that extend well beyond traditional expectations.

ANALYSIS

Breaking Barriers: Middle Eastern Women in the Elite 100

Increasingly, women in the Middle East have pursued higher education, with many excelling in fields such as science, technology, engineering, and mathematics (STEM) — disciplines previously seen as out of reach. Universities and professional institutions in the region report growing numbers of women in these areas, indicating not only a desire but an en-

As global interest in the Middle East grows, so does support for gender equity initiatives, paving the way for more inclusive policies and opportunities. Government-led programs across several countries have introduced reforms that encourage female participation in the workforce. The aim is to reduce gender gaps and create a more balanced environment where female con-

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Additionally, these women are establishing themselves as formidable entrepreneurs, CEOs, and founders of innovative startups. This rise reflects the region’s shifting economic landscape, where industries are now actively seeking female leaders. Their presence in the Elite 100 is a testament to their resilience and the dynamic role they play in shaping the economic and social fabric of the Middle East.

A Climate of Change and Opportunity

or generations, women from the Middle East have been reshaping the socio-economic, cultural, and business landscapes, each step marking significant progress and resilience. However, for a long time, these contributions remained under-acknowledged on a global scale. Today, however, Middle Eastern women have broken through these boundaries, gaining visibility and accolades, not least of which is 10 // Womenpreneur Middle East

tributions are valued and supported. This shift is evident in sectors ranging from technology and finance to arts and culture, where women have increasingly taken on leadership roles.

thusiasm for pushing beyond established norms.

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Breaking barriers and building legacies, Middle Eastern women inspire young women to pursue their goals with confidence and resilience

Beyond policy changes, there is a growing support network for women entrepreneurs and professionals. Various organizations, incubators, and mentorship programs now specifically focus on developing female talent, recognizing their potential as catalysts for innovation and economic growth. Female entrepreneurs in the Middle East are receiving greater access to funding and investment opportunities, which are vital to scaling their businesses and enhancing their impact.

These structural transformations have led to the inclusion of Middle Eastern women in the Elite 100 — a powerful indicator of the global shift towards gender inclusivity. The achievements of these women demonstrate how support sys-

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The Brief

The Brief women in leadership, challenges remain when their decisions or approaches defy conventional norms. Such circumstances highlight the need for ongoing awareness and advocacy, emphasizing that female-led approaches can be transformative in fostering innovation and inclusivity.

Impact and Legacy: Inspiring the Next Generation The inclusion of Middle Eastern women in the Elite 100 is more than a recognition; it is a beacon of hope and inspiration for the next generation. For young girls in the region, these women provide real-life examples of what is possible. Their stories underscore the value of ambition, dedication, and perseverance — qualities that transcend gender and cultural expectations.

tems, access to education, and policy reform can enable unprecedented levels of success.

Overcoming Unique Challenges Despite the progress, Middle Eastern women continue to face unique challenges that require persistence, adaptability, and creativity to overcome. Cultural expectations, societal roles, and family responsibilities often place additional pressure on women pursuing ambitious careers. Balancing these with professional aspirations has required a delicate navigation of tradition and progress.

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Shattering stereotypes and forging new paths, Middle Eastern women empower the next generation to chase their dreams with courage, determination, and unwavering belief in themselves.

For many, achieving recognition in the Elite 100 has meant dismantling societal expectations and pushing forward despite criticism or lack of initial support.

Their journeys often involve a commitment to redefining success on their terms, which includes addressing internal and external biases. They must continually advocate for themselves and their work, often proving that their contributions are not only impactful but essential.

Middle Eastern women in leadership roles also face hurdles related to public perception. While there is increasing acceptance of

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By reaching the Elite 100, these women are redefining success and, in turn, providing a new script for young women who wish to follow in their footsteps. Their achievements encourage girls and young women to pursue their aspirations and contribute to the region’s economic and social development without limitations.

Many of these trailblazers are now actively involved in mentorship programs, creating pathways and support networks that empower others to take on leadership roles.

A Vision for the Future: Sustaining Progress As Middle Eastern women continue to make strides, the focus is shifting towards creating sustainable pathways for future generations. The recognition of their achievements on platforms like the Elite 100 highlights the need to maintain this momentum through policies, cultural acceptance, and accessible opportunities.

To sustain this progress, it’s essential to continue advocating for gender equality in workplaces, educational institutions, and government policies. Mentorship and role modeling will remain crucial, as these create direct channels of support for young women, helping them navigate the same challenges and pursue similar successes. As Middle Eastern economies diversify, the inclusion of women across industries will become increasingly vital, ensuring a balanced and progressive workforce.

Encouraging greater collaboration among women professionals across borders will also reinforce this momentum, offering women the chance to share insights and innovations that transcend cultural differences. Women across the re-

gion and beyond are increasingly joining forces, sharing ideas, and creating platforms that showcase and amplify their voices.

Defining a New Era of Female Empowerment Middle Eastern women in the Elite 100 represent a new era of female empowerment, showcasing a legacy of resilience, talent, and determination. They are breaking barriers that once limited women’s participation in key sectors, leading to a more inclusive, progressive future. By gaining recognition on this global stage, these women are not only honoring their achievements but also paving the way for a more equitable world.

Their stories are reminders that ambition knows no boundaries and that when given the opportunity, women in the Middle East can reach the highest levels of influence and impact. The Elite 100 is a testament to their achievements, but it also serves as a call to action — a reminder of the work yet to be done to ensure that every woman in the Middle East, and beyond, can reach her full potential.

The ripple effect of their success is not limited to young women; it impacts the broader society as well. Families, communities, and organizations are recognizing the benefits of inclusivity, seeing firsthand the positive changes brought about by female leadership. By fostering environments where women can thrive, Middle Eastern societies are positioning themselves as forward-thinking regions that value the full spectrum of human potential.

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In-Focus

In-Focus

Beyond Borders: The Women Redefining Leadership Across the Middle East INTRODUCTION

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cross the Middle East, a quiet yet powerful revolution is taking shape.

It’s a shift not born out of political movements or grand declarations, but through the persistent and determined actions of women who are redefining leadership on their terms. These women, transcending cultural, economic, and social barriers, are reshaping the narrative around what it means to be a leader in the region.

Historically, the Middle East has faced unique challenges regarding gender equality, particularly in leadership roles. However, change is not only inevitable — it is happening now. Women from diverse sectors are rising to lead, influence, and inspire. These new leaders are not confined to boardrooms or government offices; they are entrepreneurs, social innovators, educators, artists, scientists, and community organizers. They represent a broad spectrum of leadership that stretches far beyond traditional boundaries, proving that leadership in the Middle East has become a space for women to thrive, create,

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and redefine the future.

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In the heart of the Middle East, women are leading a quiet revolution, reshaping the future by breaking barriers, pioneering new paths, and proving that leadership knows no gender.

The Evolution of Female Leadership in the Middle East In the past decade, the presence of women in leadership roles in the Middle East has grown significantly, fueled by social changes, government initiatives, and a new wave of entrepreneurial spirit. Governments across the region have introduced reforms that promote women’s participation in various sectors, acknowledging the vital role women play in fostering innovation, economic growth, and social cohesion.

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In the Middle East, women are leading in fields beyond traditional leadership roles, excelling as entrepreneurs, educators, social advocates, and artists. This diversity in female-led leadership showcases a dynamic redefinition of leadership within the region What’s more, there has been a shift in societal perceptions about women in leadership. The presence of women in prominent roles across media, business, and government has gradually broken down stereotypes and provided a new lens through which society views women’s contributions. These developments are not only inspiring young women to aspire to leadership roles but are also creating a new framework in which women can bring their full, authentic selves to the work they do.

As a result, the Middle East has witnessed the emergence of women who are not only leaders in their industries but pioneers, charting paths where none existed before.

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As women rise to redefine leadership across the Middle East, they are not only changing industries but rewriting the very narrative of what it means to be a leader in the region.

These women are actively shaping a new reality where gender is not a barrier to leadership but a source of strength, vision, and resilience.

The Diverse Sectors Shaped by Women Leaders Women across the Middle East are taking charge in a wide array of sectors, demonstrating that their impact on leadership is as broad as it is profound. In finance, technology

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In-Focus

healthcare, education, and the arts, women leaders are innovating, driving growth, and creating sustainable change. This diversity is reshaping the understanding of what leadership can look like in the Middle East.

Entrepreneurship and Business The Middle East has become a hub of entrepreneurship, with women at the forefront. Women-owned businesses are proliferating, especially in tech, fashion, and digital media, where the flexibility of modern platforms allows them to leverage both traditional skills and contemporary knowledge. Startups led by women are receiving more visibility, funding, and support, as they demonstrate resilience, adaptability, and creativity in an ever-evolving market.

In-Focus

that leadership is about more than personal success — it’s about creating positive change for future generations.

Education and Cultural Preservation Education has always been a powerful tool for societal transformation, and women leaders across the Middle East are leveraging it to bridge divides and create opportunities. As educators, researchers, and policymakers, they are shaping curricula, reforming policies, and inspiring young minds. Their work not only empowers students but also shifts cultural narratives, emphasizing critical thinking, creativity, and inclusivity.

Through their work, these women have not only established thriving enterprises but also inspired countless others to pursue their entrepreneurial dreams. They provide jobs, build communities, and contribute to economic diversification in their countries, becoming pillars of economic resilience and role models for the next generation.

In addition, many women are actively involved in preserving and promoting their cultural heritage, knowing that the strength of a society lies in its identity. By leading cultural initiatives, arts programs, and heritage projects, these women are ensuring that future generations understand and appreciate their roots, even as they prepare to navigate a globalized world.

Social and Environmental Advocacy

Resilience in the Face of Challenges

Beyond traditional business leadership, women in the Middle East are making significant strides in social and environmental advocacy. They are leading non-profits, social enterprises, and community organizations, tackling issues such as gender equality, environmental sustainability, and youth empowerment.

Despite their success, women leaders in the Middle East continue to encounter significant challenges.

Balancing family responsibilities with professional aspirations, navigating cultural expectations, and overcoming limited access to resources and mentorship are all hurdles that these women face regularly. Yet, they persist with a determination that speaks to the resilience inherent in their leadership.

In the face of global environmental challenges, women leaders are spearheading efforts in conservation, renewable energy, and sustainable development. They are promoting practices that benefit their communities, demonstrating

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Many of these women have cultivated what some might call a “double resilience.” In addition to contending with the complexities of their

professional fields, they have had to develop strategies to challenge societal norms, balance familial responsibilities, and address inherent biases in the workplace. For instance, while certain countries in the region have made strides toward gender equality, others still present cultural obstacles to women in leadership, requiring them to be not only skilled but also highly adaptive and culturally sensitive.

Women leaders in the Middle East have learned to create alliances and foster support networks, leveraging their communities to overcome obstacles and drive change. By creating spaces of mutual support, they are helping each other to rise and succeed, proving that leadership is not a solitary pursuit but a collective movement. These networks are also a source of mentorship for younger women, allowing future leaders to learn from the experiences of those who have paved the way.

Redefining Leadership: A Collaborative, Inclusive Approach Perhaps one of the most significant contributions of Middle Eastern women to global leadership is their approach to collaboration and inclusivity. Women leaders in the region are emphasizing a more collective form of leadership, where the emphasis is on empowering others, creating impact, and fostering inclusivity.

valued, and where collaborative success is prioritized over individual achievements.

This redefinition of leadership as inclusive, collaborative, and community-centered aligns with global shifts in leadership theory, where empathy, communication, and adaptability are valued alongside traditional traits such as assertiveness and decisiveness. By embodying these qualities, Middle Eastern women are not only excelling in their fields but also setting a standard for leadership that resonates far beyond the region.

Inspiring Future Generations: A Legacy of Change The impact of women leaders in the Middle East is evident in the inspiration they provide to the next generation. Young women today see possibilities where previous generations saw barriers. They see women achieving their dreams, making decisions, and leading with strength and integrity. This visibility creates a ripple effect, where one woman’s success inspires countless others to pursue their goals.

This leadership style reflects a broader understanding of power and influence, where the goal is not merely personal advancement but the elevation of others. Many women in the Middle East are actively working to dismantle hierarchies and foster environments where innovation and diversity can thrive.

In doing so, they are creating ecosystems where everyone’s voice is

These leaders are laying the groundwork for a new legacy of empowered, educated, and socially conscious women. They are mentors, role models, and advocates, providing both direct support and indirect inspiration to young women who aspire to follow in their footsteps.

Through mentorship programs, educational initiatives, and open dialogues, these women leaders are creating pathways for future generations to walk upon confidently.

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The Future of Leadership in the Middle East As the landscape of leadership in the Middle East continues to evolve, women are at the helm of this transformative journey.

They are redefining leadership not as a title or position but as a force for positive change. With a focus on inclusivity, collaboration, and community impact, these women are shaping a future where leadership is accessible to all, regardless of gender, background, or social status.

The global community is beginning to take notice, and the presence of Middle Eastern women in international forums, award platforms, and leadership rankings only highlights their growing influence. Through resilience, innovation, and a commitment to breaking boundaries, these women are proving that leadership knows no borders. They are not only changing the perception of women in the Middle East but also contributing to a global redefinition of what it means to lead in the modern world.

As we celebrate the achievements of these women, we look forward to a future where their influence will continue to grow, inspire, and create a more inclusive and dynamic world for all.

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Highlights

Champions of Change: Celebrating the Elite Women Influencing Policy, Culture, and Business

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cross sectors and industries, a growing wave of elite women are redefining the landscape of policy, culture, and business. Through vision, innovation, and resilience, these women are challenging the status quo, forging new paths, and championing causes that resonate deeply within their communities and beyond. The influence of these changemakers is both broad and profound, bridging divides and catalyzing progress on multiple fronts. The women leading this movement are not merely succeeding in their fields; they are inspiring change, igniting possibility, and setting new standards for what it means to lead.

Reshaping Policy: Advocates for Change In the sphere of policy, women have emerged as powerful advocates for progressive legislation and social justice. Their focus is not only on individual career growth but on creating systemic change that empowers entire communities. By advancing policies on issues like education, healthcare, and environmental sustainability, these leaders are addressing the core needs of society and ensuring that marginalized voices are heard and represented.

They approach policy work with a perspective that is both empathetic and action-oriented, aiming to create legislation that has a meaningful, long-term impact.

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The journey to influence policy is seldom easy. These women navigate complex political landscapes, often contending with entrenched opposition and bureaucratic hurdles. Yet, through persistence and collaboration, they are successfully advancing reforms that prioritize human rights, gender equality, and economic inclusion. They understand that sustainable change requires both dedication and a willingness to engage in open dialogues, fostering partnerships across various sectors and often crossing cultural and political boundaries to achieve their goals.

One notable trend among these policy influencers is their commitment to mentorship and advocacy. Many are actively involved in supporting young women and aspiring leaders, creating pipelines for future female policymakers. By

sharing their experiences and providing guidance, they are building a legacy of empowered women who will continue to push for equity and justice within the policy realm.

Cultural Leaders: Redefining Narratives and Preserving Heritage In addition to policy, the cultural sector is witnessing a powerful resurgence led by women who are both innovators and preservers of tradition. Through art, literature, film, and media, these women are redefining the narratives that shape societal understanding and values.

They are tackling stereotypes, promoting diversity, and celebrating the rich tapestry of cultures within their regions. The influence of women in this sphere is redefining cultural landscapes, bringing to the forefront stories that have long

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Highlights

Highlights

been marginalized or overlooked.

women to pursue their ambitions without hesitation.

Women cultural leaders are also fiercely committed to preserving heritage while fostering modern interpretations that speak to today’s audiences. By creating platforms for local artists, authors, and filmmakers, they are bridging the gap between past and present, ensuring that cultural heritage remains alive and relevant. Their work resonates across generations, inspiring a renewed appreciation for cultural identity and providing a sense of belonging and pride in one’s heritage.

Importantly, these women are also using their platforms to address contemporary social issues.

Through storytelling and creative expression, they challenge perceptions around identity, gender roles, and societal expectations. Their work is bold and unafraid, speaking directly to audiences in ways that inspire reflection and conversation. In doing so, they are helping to create societies that are more inclusive, understanding, and compassionate.

In many ways, the cultural leaders of today are forging a new language of expression that values diversity and authenticity. Their efforts are changing how society perceives women in the arts and expanding the role of culture as a means of social change. The result is a dynamic cultural sector that celebrates both individual creativity and collective identity, contributing to a richer and more inclusive social fabric.

Business Innovators: Shaping Economies and Empowering Communities In the realm of business, women are increasingly recognized as pivotal drivers of economic growth

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The entrepreneurial landscape for women is not without its challenges. Despite significant progress, access to funding, representation, and support remains limited in many areas. However, these women have shown remarkable resilience, often overcoming financial and structural barriers through sheer determination and resourcefulness. Their stories of perseverance resonate widely, serving as powerful reminders of the strength that comes from pursuing one’s vision, even in the face of adversity.

Collaborative Leadership: Building Bridges Across Sectors

and innovation. They are leading enterprises that not only generate profit but also create social impact, demonstrating that business success can be achieved alongside a commitment to social responsibility. From technology startups to retail empires, women entrepreneurs and executives are reshaping markets and redefining the meaning of success in business.

One of the defining characteristics of these business leaders is their focus on purpose-driven ventures.

Many have built businesses that address pressing social or environmental issues, positioning themselves at the intersection of profit and purpose. Whether it’s through sustainable practices, ethical supply chains, or community-centered initiatives, these women are

demonstrating that business can be a force for good. They are proving that financial success need not come at the expense of ethical considerations, and that a commitment to societal well-being is a powerful differentiator in today’s market.

Another key aspect of their influence is their role in empowering other women. Recognizing the gender disparities that continue to exist in the business world, these leaders are actively working to create more inclusive and supportive environments. They are establishing mentorship programs, advocating for fair representation, and pushing for equal opportunities within their companies and industries. By paving the way for other women, they are fostering a business culture that values diversity and encourages

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One of the hallmarks of these women leaders is their commitment to collaboration. They understand that true impact often requires a convergence of ideas, expertise, and resources from across sectors.

Whether in policy, culture, or business, they are forging partnerships that transcend traditional boundaries, creating synergies that amplify their reach and effectiveness.

Collaboration is especially important in the context of the complex challenges facing today’s world, from climate change to economic inequality. These women are not only addressing these issues within their own fields but are also working together to create comprehensive solutions that are inclusive and sustainable. They are adept at bringing together stakeholders from government, private sector, and civil society, leveraging each sector’s strengths to achieve collective goals.

Moreover, many of these women are actively involved in cross-bor-

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der initiatives that promote regional stability and economic cooperation.

By championing initiatives that benefit their communities while fostering international partnerships, they are contributing to a more interconnected and cooperative global landscape. Their efforts underscore the idea that leadership is not confined by geography but rather defined by the willingness to work towards common goals that transcend borders.

Legacy and Future Impact The impact of these women extends beyond their individual achievements. By breaking barriers and redefining norms, they are laying the groundwork for future generations of female leaders. Young women today are growing up in a world where female leadership is visible, accessible, and celebrated. This visibility creates a powerful ripple effect, inspiring countless others to envision a future where they, too, can lead with confidence and purpose.Their legacy is also marked by the values they champion: empathy, resilience, and a commitment to social good.

These values are reshaping leadership itself, moving it away from traditional hierarchies and toward a more inclusive and values-driven model. In this sense, the influence of these women is not just changing the present — it is shaping a new paradigm of leadership that will define the future.

While there is still work to be done to achieve full gender equality, the progress made by these women leaders serves as a beacon of hope and possibility. Their stories remind us that change is possible, and that even the most formidable challenges can be overcome with vision, dedication, and unity. They exemplify the power of leadership that is

grounded in service, integrity, and a deep commitment to empowering others.

Conclusion: Celebrating Champions of Change The achievements of these women are a testament to the transformative power of leadership that is rooted in purpose, empathy, and collaboration. In a world that often emphasizes individual success, these women remind us that true influence comes from lifting others, from challenging norms, and from working together to create a brighter, more inclusive future. They are champions of change, embodying a new wave of leadership that prioritizes impact over accolades and values the well-being of communities as much as the growth of economies.

As we celebrate these leaders, we also celebrate the broader movement they represent. They are not merely the exception to the rule; they are the pioneers of a new reality in which women’s leadership is not only accepted but valued and essential. Their contributions are paving the way for a world where the talents, insights, and voices of women are recognized as indispensable assets in the quest for a more equitable and thriving society.

In honoring their achievements, we honor the possibility of a future where every woman has the opportunity to lead, to influence, and to create change. This future is not a distant vision; it is being built today by the champions of change who stand at the forefront of policy, culture, and business. Their work is a reminder that leadership, when wielded with compassion and vision, has the power to transform lives, communities, and ultimately, the world.

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WOMENPRENEUR MIDDLE EAST

THE ELITE 100 Spotlighting most

powerful

women in the

Middle East

Womenpreneur Top 100 Elite

Hana Al Rostamani Guiding Mothers and Families Through Pregnancy, Birth, and Early Childhood

Womenpreneur Top 100 Elite

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s the Group Chief Executive Officer of First Abu Dhabi Bank (FAB), Hana Al Rostamani is a transformative force in the global financial sector. FAB is not only the UAE’s largest financial institution but also one of the world’s most secure banks, with over USD 300 billion in assets. Under Hana’s leadership, the bank has flourished, reinforcing its position as a regional powerhouse.

Hana’s appointment as the first female CEO of a UAE-based bank marks a groundbreaking moment in the region’s banking history, making her an iconic figure in finance. Known for her visionary leadership, she is deeply committed to driving innovation, diversity, and inclusion within the banking industry.

Hana’s remarkable career spans more than 25 years, a journey that has equipped her with the expertise to lead with agility and foresight. She became GCEO of FAB in January 2021, following her tenure as Deputy GCEO and Head of Personal Banking at FAB. Her previous roles at First Gulf Bank, Citibank, and the AW Rostamani Group allowed her to build a global perspective on finance and leadership, shaping her strategic approach to steering FAB’s growth and digital transformation. Under her guidance, FAB has made significant strides in innovation, leveraging digital technology to modernize its offerings and enhance customer experience.

Beyond her role at FAB, Hana is a passionate advocate for global sustainability. As the Chair of the Global Council on the Sustainable De-

Lubna S.Olayan Leader in Finance and Philanthropy

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ubna S. Olayan stands as one of the Middle East’s most influential businesswomen, breaking barriers as the CEO and Deputy Chairman of Olayan Financing Company (OFC), which manages The Olayan Group’s wide-ranging operations in the Gulf, from trading and real estate to investments and consumer sectors. Her leadership has driven OFC’s prominence in the region, reflecting her visionary approach to business.

In 2004, Lubna made history as the first woman to join the board of a publicly listed Saudi company, Alawwal Bank, where she now serves as Vice Chairman. Her board roles span globally, including positions with Schlumberger, Ma’aden, and previously WPP plc, solidifying her influence across sectors from energy and mining to advertising. She also serves on advisory boards for institutions like Akbank, Allianz SE, McKinsey & Co., and Bank of America Merrill Lynch, demonstrating her impact on a global scale. A dedicated advocate for education and social

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velopment Goals, she champions the goal of Affordable and Clean Energy, driving initiatives that align financial services with sustainable practices. She also serves on the boards of several prestigious organizations, including Buna, a cross-border payment system developed by the Arab Monetary Fund, and the Institute of International Finance, where she plays a key role in shaping international financial policies.

Dr. Raja Easa Al Gurg Pioneering Leader and Philanthropist

impact, Lubna is a trustee of King Abdullah University of Science and Technology (KAUST), Massachusetts Institute of Technology (MIT), and Asia Business Council.

As Chair of Alfanar, a pioneering UK-based venture philanthropy organization in the Arab world, she channels her leadership into empowering social development. Recognized by Time as one of the world’s 100 most influential people and consistently featured on Fortune’s list of Most Powerful Women, Lubna has also been honored by Forbes for her contributions to business.

Her accolades include an honorary Doctor of Laws from Trinity College Dublin and the prestigious Royal Order of the Polar Star from the King of Sweden.

Lubna holds a BSc from Cornell University and an MBA from Indiana University.

Based in Riyadh, she balances her dynamic career with her life as a wife to John Xefos and mother to three daughters, embodying both strength in business and family values.

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Innovator in Agriculture and Empowerment

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awya Mansour is a visionary entrepreneur dedicated to sustainability and social impact. As the Founder and Chairwoman of RAMSCO Trade and Distribution in Egypt, which she launched in 2007, Rawya has pioneered eco-friendly practices in agriculture and commerce. She expanded her mission by founding RAMSCO for Sustainable Agricultural Development in 2009 and establishing the Organic Agriculture for Social International Solidarity (OASIS) in Monaco in 2012, championing sustainable development on a global scale.

Hana holds a Bachelor’s in Business Administration and a Master’s in Information Management from George Washington University. Her academic achievements, coupled with her practical expertise, have earned her recognition as one of the region’s leading businesswomen. Forbes Middle East named her the most powerful businesswoman in the region, a well-deserved accolade that highlights her exceptional contributions to the financial industry and her commitment to empowering women in leadership roles.

Despite her professional success, Hana remains deeply grounded in her personal life.

A UAE native, she balances the demands of her high-powered career with her responsibilities as a wife and mother of three. Hana’s ability to thrive both professionally and personally serves as an inspiration to future generations, demonstrating that it is possible to lead with integrity, drive, and compassion. Her journey continues to break barriers, and her legacy will inspire leaders of tomorrow, particularly women seeking to make their mark in traditionally male-dominated industries.

Rawya Mansour

With an educational background in Commerce and Law from Cairo University, Rawya first embarked on a career in interior design, creating RAMSCO for Refined Architecture and Interior Design in 1999. This early work in creative design set the stage for her later passion for agricultural innovation and environmental solutions.

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r. Raja Easa Al Gurg is a visionary force in the Middle East, celebrated as the Chairperson and Managing Director of the Easa Saleh Al Gurg Group, one of the UAE’s most prominent family-run businesses. Under her exceptional leadership, the Group has thrived, building upon the legacy of her late father, Easa Saleh Al Gurg, the Group’s founder.

As a powerful advocate for women’s empowerment, Dr. Al Gurg has dedicated herself to fostering opportunities for Arab women entrepreneurs.

She is the Founder of the Dubai Businesswomen Council and a key figure in Dubai’s economic landscape, serving on the boards of Dubai Chambers, Dubai Chamber of Trade, and Dubai Women’s Association. Her roles span multiple sectors: she is Deputy Chairperson of the National Bank of Fujairah, a member of the advisory board at Coutts Bank, and Vice Chairperson of the University of Dubai.

Additionally, she supports healthcare and education initiatives through her board roles at Dubai Academic Health Corporation, Mohammad Bin Rashid University of Medicine and Health Sciences, Hamdan Bin Mohammed Smart University, and Ajman University.

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Dr. Al Gurg’s work has earned her prestigious honors, including an Honorary Doctorate in Economics from Queen’s University Belfast and a Doctor of Literature from Amity University, India.

Recently appointed as Honorary Pro-Chancellor of Heriot-Watt University, she continues to drive forward educational excellence and innovation. In 2022, she also joined the Board of Directors of the Emirates Schools Establishment, overseeing vital education strategies across the UAE. Beyond business, Dr. Al Gurg is deeply committed to philanthropy. As Chairperson of the Al Jalila Foundation, she spearheads efforts to transform healthcare and support critical medical research.

Through her involvement with the Easa Saleh Al Gurg Charity Foundation, she dedicates herself to creating lasting social impact across the region.

Rawya’s influence extends internationally: she is an honorary member of Egypt’s National Women’s Committee for Foreign Affairs, a member of the Clinton Global Initiative Foundation, UNDP’s IDSC, and The Earth Institute at Columbia University.

Her contributions to sustainable agriculture, female empowerment, and poverty alleviation have been widely recognized.

In 2017, she was honored as an Excellent Business Leader by the International Federation of Business and Professional Women, and in 2019, she received an award from the Egyptian Ministry of Culture for her impactful work in sustainability. Rawya Mansour’s journey reflects a deep commitment to creating lasting change in agriculture and social welfare, making her a powerful advocate for environmental responsibility and women’s empowerment worldwide.

Dr. Raja Easa Al Gurg’s leadership and influence extend beyond her many accolades. She is a role model who inspires with her dedication to advancing women’s roles in business and her profound commitment to social and economic betterment.

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Womenpreneur Top 100 Elite

Womenpreneur Top 100 Elite

H.H Nourah bint Mohammad Al Faisal Visionary Designer, Entrepreneur, and Cultural Advocate

Her Highness Princess Noura bint Faisal Al Saud A Visionary Leader in the Global Beauty Industry

H.E Hala Badri Empowering Dubai’s Cultural Renaissance

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ourah is a dynamic entrepreneur and designer with a profound impact on both the local and international design ecosystems.

She is the founder of NUUN Jewellery Atelier, established in Paris in 2014, where she combines her expertise in crafting exquisite jewelry with her passion for design innovation. Nourah’s entrepreneurial journey expanded with the creation of Adhlal for Design, a consultancy based in Saudi Arabia that aligns with Vision 2030, supporting the local design industry through community-driven research and design initiatives.

In addition to her role as a consultant and advisor at JCSA since 2021, Nourah served as the Saudi Cup Director in 2023, showcasing her leadership skills in managing high-profile events.

Recently appointed as the CEO of the esteemed Art of Heritage center, Nourah is now spearheading efforts to preserve and

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promote cultural heritage in Saudi Arabia.

Her expertise spans general management, design services, business model development, and industry research, with a keen eye for identifying growth opportunities. Nourah holds influential positions on multiple boards, including the Saudi Youth Society, Saalima, Alnahda, and Princess Nourah University’s Design Department. She also contributes to the Saudi-Greek Business Council, focusing on tourism and cultural collaboration.

Nourah’s passion for giving back extends through public speaking, mentoring, and community engagement, with a dedicated focus on empowering youth and inspiring them to contribute to society.

Through her work and leadership, Nourah continues to shape the future of the design industry while making meaningful contributions to cultural preservation and community development.

ince her appointment in 2019 as the Director-General of the Dubai Culture & Arts Authority, Her Excellency Hala Badri has brought transformative leadership to the cultural landscape of Dubai. Under her guidance, Dubai’s cultural scene has flourished, with key initiatives that promoted the city’s creative economy and rehabilitated historic landmarks like Al Fahidi. Her strategic vision has also earned Dubai the opportunity to host the prestigious International Council of Museums (ICOM) conference in 2025, marking a significant milestone for the MENASA region.

With over two decades of experience across telecommunications, oil and gas, media, and real estate, Hala Badri’s expertise spans various sectors. Her earlier work with ADNOC and Du in strategic communications played a pivotal role in enhancing their brand value and influence. At Du, she was instrumental in shaping the company’s communications strategy, propelling it to become one of the region’s most valuable brands.

Hala is also a champion of Emirati talent and social responsibility. She has been a leader in nurturing young Emirati professionals, ensuring their growth within organizations and the broader business landscape. Her pioneering efforts include the first implementation of Social Return on Investment (SROI) in the region, underscoring her commitment to sustainable, impactful business practices.

A staunch advocate for female empowerment, Hala has broken barriers for women in male-dominated industries and continues to champion gender equality in her roles. As Vice Chairperson for the Dubai Women Establishment and a member of the Dubai Media Council, she has worked to promote women’s leadership across various sectors.

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Recognized for her outstanding achievements, Hala Badri has been named among the most powerful Arab women in the world and continues to drive the cultural renaissance in Dubai, positioning the city as a global hub for arts and creativity. Her leadership serves as an inspiration for future generations, demonstrating the powerful role of culture in shaping sustainable and prosperous societies.

In conclusion, Her Excellency Hala Badri’s leadership has been a driving force behind Dubai’s cultural renaissance and its rise as a global hub for arts and creativity. Her strategic vision, coupled with her extensive experience across diverse industries, has left an indelible mark on the city’s cultural landscape. Hala’s commitment to nurturing Emirati talent, championing gender equality, and promoting sustainable business practices serves as an inspiration for future generations. Through her groundbreaking work, Hala continues to shape a prosperous, inclusive, and culturally rich Dubai, positioning it as a beacon of creativity and innovation on the global stage.

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er Highness Princess Noura bint Faisal Al Saud has been a driving force behind Saudi Arabia’s cultural and fashion industries. With a successful track record in managing large-scale, high-profile projects—including the Kingdom’s first-ever Fashion Week—Princess Noura has made a lasting impact on Saudi Arabia’s cultural scene. As a key member of the Ministry of Culture’s Fashion Commission, she led the strategy for the nation’s fashion sector and launched Saudi’s first-ever fashion mentorship programs.

In 2022, Princess Noura transitioned back to the private sector and founded Culture House, a creative agency focused on cultural activations and communications solutions. Her leadership

and vision were recognized globally in 2023 when she was named a Young Global Leader by the World Economic Forum and appointed Chairwoman of the Forbes Middle East Women’s Summit. In 2024, Princess Noura continued her influential work by joining Al Othaim Investment as Advisor to the CEO and later being appointed CEO of Al Othaim Culture Company. In this role, she oversees fashion and cultural activities within the group.

Her remarkable contributions to the global fashion industry earned her a place on the prestigious BOF 500 list in September 2024, recognizing her as one of the key individuals shaping the future of fashion worldwide.

Through her dedication and leadership, Princess Noura continues to drive cultural innovation and establish Saudi Arabia as a key player on the global fashion stage.

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Womenpreneur Top 100 Elite

Donna Sultan

Randa Sadik

Visionary Leader in Smart City Transformation

Visionary Leader in Industrial Strategy

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anda Muhammad Sadik, CEO of Arab Bank, is a trailblazer in the finance industry, known for her visionary leadership and impactful contributions. She became CEO in February 2022, after serving as Deputy CEO for over a decade, and has since steered the bank towards remarkable success.

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onna Sultan, CEO of KEO International Consultants since 1991 and President since 2016, is a trailblazer in the construction and consultancy sectors with over 40 years of experience. Raised in Europe and the US, she brings a wealth of expertise in strategic planning and management consulting.

Sultan is ranked among the 100 Most Powerful Women in the Arab World and is recognized as one of the 12 most influential businesswomen in the Gulf.

Under her leadership, KEO has evolved into a globally recognized multidisciplinary practice, known for its involvement in some of the region’s largest and most prestigious construction projects. The firm serves a wide range of public and private sector clients across the Middle East, North Africa, Asia, and Europe. Sultan has been instrumental in developing KEO’s diverse competencies, including project management, design innovation, engineering, sustainability, and global insights.

Dalia Khorshid

Her career achievements have earned her numerous accolades, including ‘Construction Executive of the Year,’ ‘Business Woman of the Year,’ and MEED’s ‘Female Leader of the Year.’ Sultan’s leadership has propelled KEO into becoming one of the leading, award-winning consultancies in the GCC and beyond.

Pioneering Leadership in Finance and Investment

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.E. Dalia Khorshid is a trailblazer in the MENA financial sector, currently serving as the CEO and Managing Director of Beltone Financial Holding (BTFH.CA). With over 25 years of experience, she has played a pivotal role in advising on major transactions, including M&As and investment strategies across the region. Khorshid’s career spans both the private and public sectors, having founded and chaired MASAR Financial Advisory and Eagle Capital for Financial Investment, managing strategic investments worth around USD 44 billion.

Her tenure as Egypt’s Minister of Investment marked a significant milestone, where she developed the country’s investment law and led its IPO program. Prior to this, she held key roles at Oras-

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com Construction, OCI NV, and Citibank, where she managed multi-billion-dollar fundraising and corporate finance initiatives.

Khorshid’s leadership extends to numerous high-profile board roles, including Chairmanship of the General Authority for Investment and Free Zones and the Sovereign Wealth Fund Committee. Recognized by Forbes as one of the most powerful Arab women in 2017, she continues to shape the region’s financial landscape with her strategic vision and expertise.

Under Sadik’s leadership, Arab Bank has expanded its global reach, with a presence across five continents and over 600 branches worldwide. This extensive network solidifies its position as a major player in international banking. Arab Bank’s impressive financial performance reflects her strategic direction, with $63.7 billion in assets and $1.6 billion in total income for the first nine months of 2021.

Dana Nasser Al Sabah Visionary Leader in Airport Expansion

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n March 4th, 2024, Sheikha Adana Nasser Sabah Al-Ahmad Al-Sabah was appointed Chairperson of the Board of Directors at Jordan Kuwait Bank, following a decision by the bank’s Board.

Expressing her gratitude for the trust placed in her, Sheikha Adana emphasized her pride in the bank’s accomplishments, particularly in 2023, and highlighted the importance of continued collaboration between the Board and Executive Management to drive future success.

Sheikha Adana is a highly accomplished leader with a diverse portfolio of roles across prominent organizations. She has served on the Board of Directors of Kuwait Projects Company Holding (KIPCO) since 2020 and became CEO in 2022, leading KIPCO, one of the largest diversified holding companies in the Middle East and North Africa. Under her leadership, KIPCO has maintained a strong position in the region, with investments in over 60 companies across 24 countries.

Her BA in Business Administration from The American University in Cairo, combined with her extensive career, solidifies Dalia Khorshid’s legacy as a driving force in the region’s economic growth and financial innovation.

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In addition to her work with KIPCO, Sheikha Adana is a founding partner and Chair of the Board of Trustees at the American University in Kuwait and holds the Chair of the Board of Directors at United Education Company.

She is also the Chair of Panther Media (OSN) and serves on the boards of other key organizations, including Gulf Insurance Group and Kamco Invest-Kuwait.

Sadik’s banking career spans more than 30 years, including 24 years at the National Bank of Kuwait (NBK), where she held the role of Group General Manager of the International Banking Group. Her extensive experience has shaped her expertise in global finance, driving growth through strategic ventures like the 49% stake in Oman Arab Bank and the successful merger with Alizz Islamic Bank.

Recognized as one of the region’s most powerful businesswomen, Sadik was ranked seventh on Forbes Middle East’s list of the 50 Most Powerful Businesswomen in 2022. Her leadership continues to drive Arab Bank’s growth and innovation, ensuring its success in the rapidly evolving global banking landscape.

Sheikha Adana holds a bachelor’s degree in English literature from Kuwait University and was awarded an honorary doctorate in Humane Letters from Dartmouth University, USA. Recognized for her leadership, she was included in Forbes Middle East’s list of the 100 most powerful businesswomen for 2024.

Her extensive experience across banking, education, media, and finance positions Sheikha Adana as a pivotal figure in the Middle East, with a proven track record of driving growth, strategic innovation, and regional influence.

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Womenpreneur Top 100 Elite

Womenpreneur Top 100 Elite

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haikha Al Bahar stands as a dynamic leader in the finance world, having led the National Bank of Kuwait (NBK) as Deputy Group CEO for over a decade. Under her guidance, NBK has flourished into Kuwait’s largest financial institution, recognized globally among the world’s safest banks. In 2023, the bank achieved an impressive net profit of $1.8 billion, a 10.1% increase from the previous year—testament to Shaikha’s strategic vision and dedication.

Dr. Aisha Bin Bishr Visionary Leader in Smart City Transformation

Shaikha Al Bahar Champion of Women’s Leadership in Banking

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r. Aisha Bin Bishr is the Director General of the Smart Dubai Office, where she leads the city’s ambitious transformation into a global benchmark smart city.

Under her leadership, the Smart Dubai initiative has engaged both public and private sector leaders to shape Dubai’s future as a global leader in innovation and technology. Prior to this, Dr. Aisha served as Assistant Director General at the Executive Office of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, where she played a key role in driving Dubai’s strategic initiatives to position the emirate at the forefront of global progress.

With more than 20 years of experience in ICT development, public reform, and government strategies, Dr. Aisha has spearheaded initiatives in various sectors, including her leadership

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in the formation of the Smart Dubai Office and its task force.

Her career spans roles in the Ministry of Labor, where she developed key policies in management, partnerships, and change.

Dr. Aisha holds a Ph.D. in Management, Science, Technology, and Innovation, as well as numerous accolades, including the Leading Woman in Public Sector Award (2015) and recognition from the Swedish Embassy and Ericsson for her contributions to Dubai’s smart city vision. She has represented Smart Dubai at global forums such as the Smart Cities Expo and GSMA, cementing her role as a key advocate for smart cities worldwide.

Dr. Aisha’s transformative leadership continues to shape Dubai’s path to becoming a global model for smart urban development.

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.E. Dr. Maryam Buti Al Suwaidi is transforming the UAE’s financial landscape as the CEO of the Securities and Commodities Authority (SCA), the country’s capital market regulator. Her leadership extends to influential board roles, including at Al Etihad Credit Bureau and the UAE Institute of Corporate Governance. She is also an active member of the National Committee on Anti-Money Laundering and Combating the Financing of Terrorism (AMLCFT) and the Financial Restructuring Committee, overseeing key aspects of bankruptcy resolution.

ager for the UAE’s Financial Action Task Force (FATF) Mutual Assessment, showcasing her commitment to the UAE’s global financial standing. Notably, she is the first Emirati woman to be certified by FATF as an AML expert and country assessor, an achievement that underscores her dedication to regulatory excellence. Recognized by Forbes as one of the region’s most influential leaders, Dr. Al Suwaidi holds a Doctorate in Law from the University of Leeds, a Master’s in Commercial Law from the University of Wales, and an international diploma in AML from the ICA, UK, as well as an honors degree in Shariah and Law.

Dr. Al Suwaidi’s career with SCA spans numerous regulatory roles, where she has been instrumental in supervision, enforcement, licensing, and corporate governance. Her expertise was pivotal as Project Man-

H.E. Dr. Maryam Buti Al Suwaidi’s trailblazing career combines expertise in law, finance, and governance, making her a powerful advocate for transparency and integrity in the financial world and a role model for women in leadership.

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A passionate advocate for women’s empowerment in finance, Shaikha is the force behind NBK Rise, a pioneering global women’s leadership initiative. NBK Rise is the first of its kind, supporting boardroom diversity and preparing women for executive roles.

In October 2023, she proudly launched the inaugural batch of the program, training 20 women for top leadership positions, further cementing her

commitment to building pathways for women in corporate spaces.

Raja Al Mazrouei

Shaikha also leads NBK’s international presence as Chairperson of National Bank of Kuwait France and National Bank of Kuwait (Egypt) and serves on the board of NBK’s UK subsidiary, NBK (International). Her influence extends across borders, making her a powerful voice for growth and gender equity in the finance sector.

Digital Transformation Leader in FinTech

Shaikha Al Bahar’s career reflects her commitment to both business excellence and the advancement of women, inspiring the next generation of female leaders to reach new heights in the financial industry.

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aja Al Mazrouei is a renowned figure in digital transformation within the technology and finance sectors, currently serving as Managing Director—and Acting CEO—of Etihad Credit Insurance UAE. With over two decades of experience, Raja has been instrumental in establishing the UAE as a leading innovation hub, driving partnerships and transformative initiatives across global FinTech markets.

H.E. Dr. Maryam Buti Al Suwaidi Champion of Financial Integrity and Regulation Womenpreneur Middle East // 35

As former Executive Vice President at the Dubai International Financial Centre (DIFC), Raja spearheaded the launch of The Fintech Hive, one of the region’s premier tech innovation labs. Her leadership attracted over 500 companies to the DIFC, building a thriving FinTech ecosystem that connects entrepreneurs, major financial

institutions, and investors. Raja’s career includes pivotal roles in IT and strategic development at DIFC, National Bonds Corporation, Dubai Holding, and the Higher Colleges of Technology.

An MBA holder from UAE University, Raja has furthered her expertise through programs at Harvard, London Business School, and Singularity University. Recognized among the “Top 100 Women in FinTech” and “Top 100 Power Businesswomen in the Middle East” by Forbes, she also serves on boards including Al Masraf, Zand digital bank, and Harvard Business School’s MENA Advisory.

Raja Al Mazrouei’s innovative vision and commitment to financial technology continue to shape the future of FinTech in the UAE and beyond, positioning her as a leading voice in the industry.

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Womenpreneur Top 100 Elite

Womenpreneur Top 100 Elite

Dr. Dalya Al Muthanna

Sheikha Bodour bint Sultan Al Qasimi

Visionary Leader in Industrial Strategy

Visionary Leader in Smart City Transformation

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r. Dalya Al Muthanna is the Managing Director & CEO of Alstom Gulf, with a distinguished career in driving strategic business growth across multiple industries.

Prior to this role, she served as President at GE in the UAE and Global Chief of Strategy & Operations for GE International Markets. In these capacities, Dalya was instrumental in shaping GE’s strategy across key sectors, including Energy, Aviation, and Healthcare, while enhancing operational efficiency and market performance in complex and emerging markets.

Suzanne Al Anani Visionary Leader in Airport Expansion

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uzanne Al-Anani plays a pivotal role in Dubai’s ambitious strategy to solidify its status as a global aviation leader.

As part of the team overseeing the multi-phase expansion of Al-Maktoum International Airport, she is leading efforts to transform it into the world’s largest airport by 2050, with an estimated annual capacity of 255 million passengers. This ambitious expansion, valued at AED 120 billion ($33 billion) for the first phase alone, is set to make Al-Maktoum International a central hub in global air travel, bolstering Dubai’s strategic position in aviation. Al-Anani’s extensive experience in airport development has been a driving force in this project. Previously, she led significant expansions at Dubai International Airport, contributing to its rise over Heathrow as the world’s busiest airport for international passenger traffic.

Under her leadership, the airport established itself as a model of innovation, efficiency, and

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er Excellency Sheikha Bodour bint Sultan Al Qasimi is a visionary leader dedicated to cultural preservation, socio-economic development, and empowering children through the transformative power of reading. As the Founder and Chairperson of the Kalimat Foundation, she has launched numerous campaigns to distribute books to children in challenging circumstances, fostering a love for reading and bridging educational gaps.

Dalya’s career at GE began in 2008 as part of the company’s prestigious Commercial Leadership Program, where she quickly advanced to leadership roles in strategy, marketing, and business development for the Middle East, North Africa, and Turkey. With a strong focus on diversity, leadership development, and technological innovation, Dalya has championed the growth of local talent and the implementation of cutting-edge solutions in the region.

A strong advocate for global education, cultural exchange, and sustainable development, Sheikha Bodour plays a key role in organizations such as UNESCO and the International Publishers Association. Her passion for literacy extends to founding the Kalimat Publishing Group, leading the Emirates Publishers Association, and chairing the Sharjah World Book Capital 2019 Committee.

Holding a Ph.D. from Imperial College London in business model innovation and an MBA from the American University in Dubai, Dr. Al Muthanna’s expertise continues to drive Alstom Gulf’s success and the broader industrial landscape in the Gulf region.

passenger experience. Her role in Al-Maktoum International’s expansion builds on her proven track record, focusing on sustainable design, advanced technology, and future-ready infrastructure to ensure seamless operations on an unprecedented scale.

Tayba Al Hashemi

As President of the American University of Sharjah, she continues to promote academic excellence, aligning with her vision to advance education. Her leadership and philanthropy highlight the power of education and the written word in shaping inclusive societies and creating lasting change.

Trailblazer in Oil and Gas

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ayba Al Hashemi is an accomplished energy executive with over 20 years of experience in the oil and gas sector.

Currently, she leads a team of 7,300 people and oversees partnerships with seven international entities to deliver half of Abu Dhabi’s oil and gas production, driving sustainable growth to meet global energy demand. Tayba previously served as CEO of ADNOC Sour Gas (2020-2023), establishing the company as a reliable and competitive gas supplier.

In addition to her technical expertise, Al-Anani is recognized for her strategic vision and commitment to enhancing Dubai’s global standing. By championing state-of-the-art facilities, smart technologies, and sustainable practices, she is helping to create an aviation hub that meets the evolving needs of travelers and airlines worldwide. Her leadership in this transformative project not only cements Dubai’s aviation influence but also paves the way for future advancements in the sector, showcasing the UAE’s ability to undertake and excel in world-leading infrastructure projects.

In 2018, she made history as ADNOC’s first female CEO of an ADNOC Group company when she was appointed CEO of Al Yasat Petroleum Operations Company.

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Throughout her career at ADNOC, she has held senior leadership roles in Upstream, including Senior Vice President, Undeveloped Reservoirs, and Senior Vice President, Exploration, where she played a pivotal role in unlocking new reserves and restructuring exploration strategies.

Tayba also chairs the ADIPEC conference and serves on the boards of ADNOC Logistics & Services, ADNOC Onshore, Al Yasat Petroleum, and several other energy and academic institutions.

A Chemical Engineering graduate from UAEU, she is a strong advocate for gender balance and a member of multiple industry committees, including the Society of Petroleum Engineers.

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Womenpreneur Top 100 Elite

Noreen Thompson Building Bridges from London to Dubai and Beyond

Womenpreneur Top 100 Elite

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oreen Thompson is a British entrepreneur whose career spans multiple industries, from sports to real estate, establishing herself as a global business leader. Originally from London, Noreen now calls Dubai home, where she leads the ONE Agency Group of Companies. As the founder and CEO, she has built an empire of specialized brands under ONE Agency, including ONE Events & Travel, ONE Sports, ONE Real Estate, and ONE Invest. Her roster of clients includes some of the world’s most prominent companies, such as Apple, Amazon, Google, and Microsoft, reflecting her global impact.

Noreen’s career is also marked by her trailblazing work in the sports industry.

As one of the first female agents in the English Premier League, she has successfully represented top athletes, breaking barriers in a male-dominated field. Her achievements in real estate, where she has achieved millions in sales, further demonstrate her versatility and business acumen.

Her philosophy of “ONE Family” prioritizes people-first service, creating a collaborative environment where both clients and team members thrive. Noreen is also an advocate for female empowerment, encouraging young women to pursue their dreams with resilience and confidence.

Now based in Dubai, Noreen draws inspiration from the city’s visionary leadership

H.E Sheikha Hind bint Hamad Al Thani Leader in Education and Community Development

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er Excellency Sheikha Hind bint Hamad Al Thani serves as Vice Chairperson and CEO of Qatar Foundation (QF), leading initiatives that drive Qatar’s economic and social development through education, science and research, and community development.

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and has contributed to its thriving business ecosystem. Through her agency, mentorship, and advocacy, Noreen continues to empower others, shaping a legacy of leadership, innovation, and purpose-driven success.

Sara Al Sayegh

Heba Al Samt

Shaping the future of marketing, and gifting services

Pioneering Digital Media in the UAE

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In conclusion, Noreen Thompson’s remarkable journey as an entrepreneur, mentor, and role model reflects the power of vision, resilience, and the pursuit of excellence. By breaking barriers and championing empowerment, particularly for women in traditionally male-dominated industries, she has not only built a successful business empire but also paved the way for future generations of leaders. Her story is one of determination, innovation, and a deep commitment to giving back—showing that true leadership lies in uplifting others and creating lasting impact. Noreen’s legacy is one of empowering others to dream big, stay resilient, and embrace their full potential. Through her work, she has demonstrated that with passion and purpose, obstacles can be overcome and dreams can be turned into reality. Noreen continues to be a beacon of hope and inspiration, reminding us all that success is not just about personal achievements, but about lifting up others and creating positive change in the world. Her ability to lead with compassion, elevate diverse talents, and remain focused on her vision is a true testament to the power of leadership grounded in authenticity and service to others.

A graduate of Qatar Academy, the first school established by QF, and later of HEC Paris in Qatar, Sheikha Hind is a strong advocate for the power of education to transform societies. As a leader, global citizen, and mother, she exemplifies the role of women in Qatar’s transformative journey.

Under her leadership, QF has grown into a diverse, multicultural organization with over 5,000 employees, supporting programs across education, research, health, sustainability, culture, and global initiatives, all aligned with Qatar’s vision for a better future.

eba AlSamt is a pioneering force in digital media, shaping the UAE’s journey toward becoming a digital-first society. As the Director of the Digital Media Department at Dubai Media Incorporated (DMI) from 2011 to 2023 and now as Director of Awaan, Heba’s career reflects a commitment to digital transformation, community, and connectivity. Her digital journey began in 2009 with Emiratweet, the UAE’s first virtual social community, which provided a platform for UAE residents to connect and engage, sparking her rise as a digital innovator. This success led her to DMI, where she founded and led the New Media Department, the first of its kind in Dubai’s government, establishing digital communication channels between government institutions and the public.

Under her leadership, DMI transformed its engagement approach, expanding its reach through social media, mobile applications, and websites. Heba’s strategic initiatives elevated DMI’s digital presence, fostering a strong connection between the institution and its diverse audience.

Beyond her administrative roles, Heba is a key advocate for social media’s potential on the global stage. She founded the UAE Chapter of the International Social Media Club, highlighting the nation’s commitment to digital innovation. As a trainer and mentor, she has supported emerging leaders at the Dubai Entrepreneurship Academy and promoted women’s representation in media and sports through the Dubai Sports Council’s Women’s Sports Committee.

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ara Al Sayegh has become an influential leader in marketing and entrepreneurship in the UAE, blending innovation with cultural dedication. With over 15 years in marketing, her journey began at Dubai Media Incorporated (DMI), where she led notable campaigns, including rebranding the Dubai One TV channel. Reflecting on her time at DMI, she recalls her pride in creating meaningful connections with audiences, which solidified Dubai One’s place in regional entertainment.

Sheikha Hind bint Hamad Al Thani’s leadership at Qatar Foundation exemplifies a visionary approach to national development through education and innovation. Her commitment to building a knowledge-based society empowers individuals, fosters collaboration, and supports sustainable progress. She continues to inspire future generations, championing Qatar’s mission toward global impact and growth.

An expert in branding and communications, Sara actively shares her insights as a speaker and mentor. She emphasizes the importance of storytelling, stating, “Marketing is about more than just selling—it’s about creating a story that resonates.”

In 2020, she launched By Mosaic, the UAE’s first mobile gift-wrapping service, aiming to bring luxury and

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personalization directly to clients.

Sara’s marketing strategy for By Mosaic leverages her expertise in communication, ensuring each experience connects emotionally with her multicultural clientele. Despite initial challenges in educating the market, By Mosaic quickly earned a reputation for excellence through targeted marketing and referrals.

Heba’s contributions have been recognized with numerous awards, including the Middle East Excellence Award for Women Leaders and the Arab Women Award in digital media. Her journey from a visionary social media pioneer to a leader in digital media demonstrates her dedication to building an inclusive, forward-thinking media landscape in the UAE, and she continues to mentor and consult, advancing digital progress in the region.

Looking ahead, Sara plans to expand By Mosaic across the GCC, extending its services to corporate gifting and events. Additionally, she is working on a book to address gaps in the GCC marketing field, reinforcing her dedication to industry advancement. Passionate about mentoring, Sara encourages young women to be bold, build networks, and embrace continuous learning.

Her journey reflects her Emirati heritage and her commitment to inspiring the next generation of female entrepreneurs.

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Womenpreneur Top 100 Elite

Womenpreneur Top 100 Elite

Aya Emam Seasoned legal professional with over 14 years of experience in corporate law

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he UAE, the Arab world’s second-largest economy, has seen remarkable contributions from women entrepreneurs, with Faridah F Ajmal standing out as a trailblazer. An Indian expatriate and prominent figure in the perfume industry, Faridah launched her flagship brand, “FARIDAH,” in 2024 in Dubai’s Al Wasl, Jumeirah. Her entry into this traditionally male-dominated industry reflects a lifelong passion for perfumery, honed through her husband Fakhruddin Ajmal’s long-standing work with Ajmal Perfumes.

Over her three decades in the UAE, Faridah’s business journey has blended traditional and contemporary elements, creating luxurious perfumes meant as intimate gifts and nostalgic experiences. Initially hesitant about using Dahn Al Oudh, an essential perfume ingredient, she eventually grew passionate about its intricate distillation, setting up a private lab at home where her unique blends gained attention. Her brand’s selection as a “Gifting Partner” for the 2023 and 2024 IIFA Awards in Abu Dhabi brought her perfumes global recognition.

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ya Emam is a seasoned legal professional with over 14 years of experience in corporate law, mergers & acquisitions (M&A), regulatory compliance, intellectual property (IP), and governance.

Currently serving as Group Senior Legal Counsel at Agthia PJSC, Aya leads the Water, Flour, and Feed portfolio, overseeing high-profile M&A transactions, post-acquisition integrations, and complex legal projects across multiple jurisdictions. She plays a pivotal role in ensuring legal, business, and functional compliance in a fast-growing, diverse business environment.

Aya is passionate about giving back to the community and enjoys engaging in pro-bono public work. As a student leader and advocate for social causes, she has been actively involved in leadership roles, notably serving as a Student Leader Voice at Middlesex University Dubai campus. Additionally, she has volunteered as a mentor, offering guidance and support to fellow students, further enriching her commitment to leadership and mentorship.

In addition to her extensive legal career, Aya is the Founder of LegIt, an innovative legal technology platform set to launch in 2025. The platform aims to bridge gaps in the legal market, enhancing client experience by combining Aya’s legal expertise with her passion for technological innovation. Aya is also pursuing a Master’s in Investment Management at Middlesex University, further complementing her strategic vision of integrating law with investment strategies.

Aya holds an LLB from Ain Shams University, Egypt, and a Private Law Diploma, and is a member of the Egyptian Bar. Fluent in Arabic and English, with proficiency in French, Aya is recognized for her contributions to international legal reform projects and her ability to navigate complex legal issues in multi-jurisdictional environments.

She is known for her leadership in legal strategy, compliance, and risk management in high-growth business settings.

Outside of her professional and academic pursuits, Aya enjoys sailing in her spare time and holds a Skipper License, reflecting her love for adventure and the outdoors.

Partner and Head of Investment at Ceras Ventures

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arah Abuagela, Partner and Head of Investment at Ceras Ventures, is a leading figure in blockchain and AI investment.

With over a decade of experience, a career shift from the chemical industry to finance, and a deep commitment to fintech and blockchain, Sarah’s mission is to drive tech adoption through investment, education, and inclusion. At Ceras Ventures, she manages and drives over 70 early-stage investments worldwide.

A strong advocate for diversity and inclusion, Sarah actively mentors underrepresented voices in finance and technology. She participates in organizations like the Dubai Women Business Council and EWA Accelerator, guiding emerging innovators and entrepreneurs. Sarah is also a respected speaker at international conferences and educational institutions across the Middle East and Europe, where she discusses investment strategies, industry trends, and blockchain applications.

Her dedication to drive and reflect on responsible innovation in the Blockchain and Digital Asset field has earned her a reputation as a pioneering leader. Sarah’s work empowers innovative startups world-wide and connects traditional finance with the evolving digital asset ecosystem, positioning her as a female key influence in shaping the future of finance in the region.

Beyond business, Faridah is a dedicated mother to two daughters and a committed philanthropist, supporting People of Determination and contributing to institutions for children with special needs in the UAE and India.

Her journey exemplifies resilience, strength, and the ability to inspire, underscoring the broader impact of women in entrepreneurship. Despite industry challenges and societal expectations, she has crafted her own path in perfumery, driving innovation and setting a powerful example for future women entrepreneurs. Faridah Ajmal’s achievements affirm that when women lead, industries evolve, economies grow, and creativity flourishes, paving the way for future generations of women in business.

The presence of women like Faridah Ajmal in leadership underscores the transformative power of female entrepreneurship. Her journey is a testament to the potential for women to innovate and uplift industries. As she continues to make strides, Faridah inspires countless others to pursue their ambitions, redefine boundaries, and leave a lasting impact.

Sarah Abuagela

Creative visionary in art and photography Nabila Abuljadayel’s artworks have been presented to King Salman, Crown Prince Mohammed bin Salman, King Hamad of Bahrain and Queen Rania of Jordan. Abuljadayel’s extensive portfolio includes over 500 artworks that document the history of Saudi Arabia and depict various royal families, including those of Saudi Arabia, Bahrain, and Jordan. Several of her artworks can be seen in ministries including the Ministry of Foreign Affairs in Saudi Arabia.

She has also gained recognition as a photographer for her award-winning Hajj series, which was featured in a documentary on the British ITV channel and screened in the UK Parliament, given her role as a Hajj photographer for four consecutive years.

Pioneering Saudi producer and director Alongside her mother, Suraya AlShehry, Abuljadayel co-founded Suraya Productions, a production company that specializes in animations. Their recent short film (Prostrate and Draw Near) directed, produced, and written by the mother-daughter duo Suraya

AlShehry and Nabila Abuljadayel has received numerous awards, making it the most awarded Saudi short animated film with 31 international film festival awards, including the “Animation That Matters” award part of the Animation Day in Cannes at Marché du Film during the 77th Cannes Film Festival in 2024 and it also became the first Saudi animation to screen at the Venice Production Bridge during the 81st Venice Film Festival in 2024.

Prominent philanthropist and dedicated advocate for refugees Abuljadayel earned her bachelor’s of Fine Arts degree in digital art and minor in photography and cinema studies from Northeastern University in Boston. She also studied Cinema at Harvard University where her ideas on reviving Saudi heritage through the innovative blending of art and film first materialized.

She often uses her art to contribute to humanitarian ends, given her role as goodwill ambassador for the King Salman Humanitarian Aid and Relief Center (KSrelief). She taught art courses in Zaatari Camp, Jordan, to refugees of varying ages and skill levels, focusing on their personal development and equipping them with skills that could improve their future employment prospects.

Nabila Abuljadayel A Saudi artist and Award-Winning Director, Producer, Photographer, and Co-founder of Suraya Productions

Farida F Ajmal The UAE’s Emerging Asian Woman Entrepreneur 40 // Womenpreneur Middle East

Womenpreneur Middle East // 41

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Womenpreneur Top 100 Elite

Womenpreneur Top 100 Elite

Rula Qatami Guiding Mothers and Families Through Pregnancy, Birth, and Early Childhood

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ula Qatami, a devoted maternal and early childhood wellness advocate, has transformed family support in Jordan with her holistic approach. Her center, Birth and Beyond, founded in 2010, addresses the needs of expecting and new parents by providing essential services such as childbirth education, breastfeeding consultations, prenatal exercise, and early childhood First Aid workshops. Inspired by her personal childbirth experience in Canada, Rula sought to bring a similarly supportive approach to parents in Jordan. With her background as a pharmacist, she combines medical knowledge with empathetic care, empowering parents to make informed choices throughout pregnancy, birth, and early childhood.

Beyond hands-on support at her center, Rula has expanded her impact through a significant media presence. For five years,

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hinwa Nawwar is a Dubai-based fashion stylist known for her ability to fuse business insight with creative vision, thanks to her background in Business Management, Event Management, and her certification from FAD Dubai Institute. With a specialty in styling for TV, film, editorials, celebrities, and personal clients, Ghinwa has developed a career that highlights her passion for helping individuals discover and elevate their self-expression through fashion.

Her journey in fashion was shaped by a purposeful pursuit of knowledge, fueled by her lifelong love for styling. Each project she takes on is an opportunity to craft tailored looks that resonate with her clients’ identities and aspirations. To Ghinwa, fashion is more than mere aesthetics; it’s a tool for building confidence, creating statements, and empowering others. She believes that thoughtfully styled clothing allows individuals to connect more deeply with themselves, encouraging self-assurance and a readiness to engage with

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the world on their own terms.

Ghinwa’s styling philosophy emphasizes fashion’s transformative power. She believes that a well-curated outfit can reshape a person’s self-perception, inspiring them to pursue their goals and step beyond personal limitations. In a world where image is often impactful, she is driven by the idea that styling can help people feel authentically confident. This dedication is evident in her collaborative approach with clients, where she carefully considers their values and goals, crafting looks that reflect their inner strengths.

she prepared and presented weekly segments on pregnancy and early childhood for Roya TV in Jordan. She has also worked with Al Jazeera and Alaan TV, reaching wider audiences across the region with essential parenting insights and guidance.

Recently, Rula launched an online platform at www.rulaqatami. com, making her services accessible to families worldwide.

Through this platform, parents can access her programs, classes, and workshops, enabling more families to benefit from her compassionate, informed approach to parenting. Rula’s dedication has not only reshaped the maternal care landscape in Jordan but has also brought critical awareness to the importance of educated, supportive parenting. Her work continues to empower families, providing them with the tools they need to nurture healthy foundations for their children’s lives.

Ghinwa Nawwar

Crafting Confidence and Identity Through Fashion

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nas Younes, the visionary designer behind the luxury jewelry brand “AKRAT,” creates more than just ornamental pieces; she designs symbols of heritage, strength, and identity for modern women. Her artistic creations are as much about beauty as they are about reconnecting with roots, celebrating femininity, and expressing individuality in an increasingly homogenized world.

Enas believes that a woman’s power and identity are intrinsic, inherited from generations of resilient, life-affirming women before her. Through AKRAT, she challenges the societal pressure for women to conform to singular, Westernized ideals of beauty that often overlook cultural heritage. Instead, she offers jewelry as a powerful medium for women to rediscover their origins, strength, and unique beauty.

Enas founded AKRAT with a clear mission: to celebrate women’s journeys, strength, and triumphs through meaningful adornment. Each collection draws upon the rich visual language of Arabic calligraphy and incorporates design elements inspired by architecture and historical motifs. These sym-

bols, shaped into pure gold, diamonds, gemstones, and pure silver, embody a deeper connection to culture and personal milestones. AKRAT’s pieces are designed to immortalize pivotal moments—times of growth, joy, and resilience—transforming them into wearable art that speaks to the wearer’s inner power and the collective strength of women across generations.

For Enas, femininity is an innate life force, an energy inherited from the past, rooted in the experiences of ancestors, and meant to be celebrated. She believes that jewelry should be more than just an accessory; it should be a bridge connecting women to their essence, a reminder of the wisdom, strength, and resilience within.

With AKRAT, Enas seeks to empower women to celebrate life on their terms, melding tradition with modernity, history with innovation. Her pieces tell stories, honor heritage, and encourage women to look inward, find their unique beauty, and carry it forward into the future.

Akrat Jewellery (Luxury Oriental Arabian Jewellery) A Partnership in Design, Resilience, and Empowerment

Through AKRAT, Enas Younes has carved a space where jewelry is more than mere adornment—it’s a legacy, an emblem of empowerment, and a tribute to the enduring spirit of women. Each piece reflects her dedication to creating meaningful, luxurious jewelry that honors where we come from and inspires where we’re going. In every detail, AKRAT’s collections express the timeless strength, creativity, and grace that define women, making Enas Younes a true artisan of legacy and a champion of femininity in its fullest expression.

Shalise and Carina A Partnership in Design, Resilience, and Empowerment

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halise and Carina, partners at Dubai’s Ornare franchise, have built a legacy in luxury design through resilience, creativity, and a shared commitment to female empowerment. Their journey from individual dreams to a powerful partnership highlights their passion for transforming spaces and uplifting women in the industry.

Shalise’s design perspective was shaped by her studies in Italy and Brazilian heritage, which she melded with Dubai’s dynamic, multicultural environment. With a focus on sustainability and nurturing young talent, Shalise’s work is known for its elegance, warmth, and mindful approach to luxury. Her deep client connections have set her apart as an innovator in Dubai’s competitive market.

With each project, Ghinwa aims to capture the essence of her clients in a way that blends personal style with universal appeal.

Her work has come to represent sophistication, individuality, and authenticity. Through her career, Ghinwa redefines the role of a stylist as one that empowers, inspires, and transforms. She views fashion not as a trend-following endeavor but as an ongoing journey of self-discovery, confidence, and creative possibility.

Carina’s journey is one of perseverance. Without formal education, she began in architecture by serving coffee at a firm and worked her way up through determination. Sponsored education turned her dreams into reality, and her path from intern to partner ex-

42 // Womenpreneur Middle East

Womenpreneur Middle East // 43

emplifies the power of hard work and strategic planning. Carina’s mantra, “dream, plan, execute, repeat,” encourages women to break free from limitations.

Their partnership took shape during the pandemic, when Carina’s stay in Dubai led to the acquisition of the Ornare franchise for the GCC. Combining Shalise’s business savvy with Carina’s creative vision, they have positioned Ornare as a unique brand in Dubai’s luxury design market.

Beyond their work, Shalise and Carina are dedicated to empowering women in design. Through mentorship and workshops, they offer resources and guidance to help other women achieve success. Together, they are expanding Ornare’s reach while continuing to inspire through their vision and leadership.

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Womenpreneur Top 100 Elite

Womenpreneur Top 100 Elite

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acha Mezher is the Founder and CEO of Wealthrise Management, a trailblazer in the finance sector with a focus on empowering women through financial education. With over 15 years of experience in finance and actuarial science, Racha specializes in risk management, actuarial science, and financial strategy. Her unique vision blends Eastern and European financial practices, offering a holistic approach to wealth management that prioritizes sustainable investing and social impact.

Sumaia Alkhub Pioneering Wellness through Holistic Nutrition and Expertise

Racha Mazher Feminine Audacity and Expertise Bridging Finance Between Europe and the Middle East

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umaia Alkhub is a distinguished clinical dietitian and holistic nutritionist based in Dubai, with over 14 years of experience in health and wellness. At the Aeon Clinic, located in Atlantis The Royal Hotel on Palm Jumeirah, Sumaia is dedicated to improving her clients’ lives through personalized, evidence-based nutrition counseling. Her approach addresses not only physical health but also mental and social well-being, ensuring a holistic approach to longevity and vitality.

Sumaia’s journey began with a Bachelor’s Degree in Nutrition and Food Processing, laying the foundation for her deep understanding of how nutrition impacts health. Over the years, she has specialized in areas such as weight management, diabetes care, sports nutrition, and holistic wellness treatments.

Her work at Aeon Clinic reflects her commitment to providing

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comprehensive, individualized care, offering services that support optimal health through balanced nutrition, lifestyle changes, and ongoing education. Sumaia’s approach goes beyond traditional diet plans, incorporating mental and social aspects of well-being to empower her clients to achieve lasting health improvements.

In addition to her clinical work, Sumaia is a sought-after media consultant, appearing on television and contributing articles to educate the public about healthy living. She also founded PiratesBay, a seafood restaurant emphasizing sustainability, and Calla Agriculture, a business focused on natural gardening practices.

Looking ahead, Sumaia is committed to expanding her impact by creating programs and workshops that promote wellness and nutrition across the Middle East, transforming lives and inspiring healthier communities.

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ebra Basson, CEO and Founder of TAXology, Pixel Weave, and We Are JMD, is a trailblazing entrepreneur and recognized as one of the “Most Powerful Women.” She views this acknowledgment as a reminder of the power of leading by example and breaking barriers for women across industries.

Debra has overcome numerous challenges while building her businesses, particularly in balancing rapid growth with longterm sustainability. Her approach prioritizes sustainable business models that focus on innovation and client satisfaction. She credits careful planning and unwavering commitment to values as key to her success.

Having moved to the UAE, Debra embraced the region’s entrepreneurial op-

Racha is particularly renowned for her commitment to financial literacy, leading initiatives that educate women on investment strategies and financial independence.

Through workshops, webinars, and media appearances, she has helped countless individuals gain confidence in

managing their finances.

Her active participation in interviews and podcasts has further amplified her influence, making her a sought-after voice in the finance community.

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larita de Quiroz is a dynamic figure who seamlessly blends music, modeling, and entrepreneurship, carving out a unique path in each field. Her latest venture, Villa Nirvana, a boutique hotel in Thailand, reflects her passion for creating spaces of inspiration and tranquility. “I envision it as a retreat where people can escape, unwind, and find inspiration,” she shares.

Debra advises women to view challenges as growth opportunities and emphasizes resilience, strategic planning, and building supportive networks. She believes in the importance of real relationships and values empathy and emotional intelligence in leadership.

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Fusion of Music, Modeling, and Entrepreneurship

Under Racha’s leadership, Wealthrise Management has developed innovative financial products that cater to the diverse needs of clients. She is a strong advocate for increasing female representation in finance, working with organizations to promote women in leadership roles. Racha’s work is transforming the way wealth is perceived and managed, making finance more accessible and inclusive for all. Her continued advocacy and efforts in financial education are paving the way for a more equitable and empowered future for women in finance, ensuring long-term positive change across the industry.

portunities and used its innovative environment to scale her businesses. She is passionate about empowering women entrepreneurs, encouraging them to embrace their uniqueness and create businesses that resonate with their authentic selves.

With experience across South Africa, the U.S., and the UAE, Debra sees innovation, resilience, and adaptability as essential traits for women leaders. Her vision is to inspire future generations of women to lead, innovate, and create lasting change in the business world.

Clarita de Quiroz

Debra Basson Empowering Women to Lead a Future of Innovation and Strength Womenpreneur Middle East // 45

Clarita’s debut classical album, A New Key, marks a major evolution in her music career. A blend of traditional and modern sounds, the album features reimagined classics, including Beethoven’s Moonlight Sonata, which she infuses with her personal intensity.

“It’s a deeply personal conversation with Beethoven’s work,” Clarita explains. Other standout tracks, like “Stellaturca” and “Wounds and Wings,” showcase her ability to mix cinematic and classical elements while expressing deep emotional journeys.

Her path in music began early, but her transition into modeling was equally organic, driven by a love for fashion and self-expression. Despite the challenges of balancing both careers, Clarita emphasizes the importance of resilience and time management. “I’ve learned to set boundaries and carve out time for each passion,” she says. Her journey exemplifies the ability to juggle multiple passions and succeed in each, inspiring others to follow their dreams.

Looking ahead, Clarita is determined to continue her artistic journey while expanding her entrepreneurial ventures. “I want to inspire others to pursue their dreams, no matter how unconventional they may seem,” she reflects. Her story is a testament to the power of pursuing multiple passions and embracing a fulfilling, balanced life. Clarita encourages others to break boundaries, create their own paths, and pursue a life of passion and fulfillment.

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Womenpreneur Top 100 Elite

Womenpreneur Top 100 Elite

Reshu Malhotra

Sherine Nabil

A Trailblazer in Beauty and Glamour

Spaces into Art and Paves a Visionary Path with N37

Elena Kurchyna A Visionary Leader in the Global Beauty Industry

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eshu Malhotra, a Dubai-based celebrity makeup artist, beauty blogger, and entrepreneur, has spent over a decade shaping the beauty and glamour industry in the region.

Known for her creativity and precision, she has built an impressive reputation working with Bollywood celebrities, fashion houses, and bridal clients. Her portfolio includes high-profile stars such as Manushi Chhillar, Divya Khosla Kumar, Ileana D’Cruz, and Jacqueline Fernandez, and her work has been featured in top ad campaigns and major publications, solidifying her position as a beauty authority.

Reshu’s expertise shines through in her bridal makeup, where she blends technical skill with an innate understanding of each bride’s individuality. Known for crafting elegant, timeless looks tailored to personality and skin tone, she is one of Dubai’s top bridal makeup artists, celebrated for her attention to detail and her commitment to enhancing natural beauty.

In 2013, Reshu founded The Artist Beauty Lounge in Dubai, a luxurious salon that quickly became a go-to destination for personalized

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beauty services. Her entrepreneurial success has been featured in leading publications like CNN Marketplace, Gulf News, and Khaleej Times, where her work is consistently celebrated on a global scale.

Beyond her salon, Reshu has built a strong presence as a beauty and fashion content creator, collaborating with international brands and setting trends across social media. As the official makeup partner for events like the IIFA Fashion Show and Miss India UAE, she has earned recognition as a leading figure in the industry. Nominated as the Best Asian Beauty Blogger and listed among the “Super 100 Women Achievers from India, in the Middle East & Africa,” Reshu’s achievements reflect her unwavering commitment to her craft.

Through her content, Reshu also inspires and educates the next generation of beauty enthusiasts, cementing her legacy as a pioneer and trailblazer in the beauty industry. Today, Reshu Malhotra stands as a symbol of sophistication, creativity, and leadership in the world of beauty and fashion.

lena Kurchyna, a trailblazing entrepreneur with over 15 years in the salon business, has redefined the beauty landscape through her innovation, dedication, and strategic vision. As co-founder of three successful brands—ELAN, disAL, and LAvHAIR—Elena has become an influential force in cosmetics manufacturing, marketing, and international brand development. Her pioneering efforts have earned her prestigious honors, including the title of Executive of the Year in 2019 and a place on Forbes Ukraine’s NEXT250 list in 2023, underscoring her vital role in shaping Ukraine’s future in entrepreneurship.

Born on March 31, 1987, Elena’s journey into the beauty industry was preceded by her academic achievements. Graduating with honors, she earned a Master’s in Translation (English and German) and a Bachelor’s in Philology. Despite her language background, her passion for beauty guided her to establish a new career path, leading her to co-found the ELAN brand with her sister, Anna Kravchenko, in 2015. With over three million ELAN brow and lash services performed annually, ELAN has become a global powerhouse, transforming the brow industry and setting trends that professional makeup artists worldwide embrace.

ELAN’s success is not limited to Ukraine; the brand exports to over 45 countries and operates in partnerships across the GCC and India. In 2022, ELAN’s dedication to quality and innovation was recognized internationally when it won the COSMOPROF INDIA AWARD for the most innovative product in the Makeup & Nail Category. The opening of ELAN’s Lash & Brow Beauty Lounge in Dubai’s DIFC district and the brand’s unique services reflect Elena’s commitment to expanding her brand’s influence across global markets.

Continuing her journey as a versatile entrepreneur, Elena also founded disAL, a salon disinfection brand, and LAvHAIR, a professional haircare brand.

These ventures not only reflect her ability to under-

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S stand diverse industry needs but also her dedication to supporting the beauty industry’s standards for quality and safety. Her contributions were further solidified with the founding of Ruki-Nozhnitsi LLC, a successful beauty salon chain and business academy, for which she received numerous accolades as Leader of the Year and Company of the Year between 2017 and 2020.

In 2023, Elena expanded ELAN’s influence by launching ELAN Kimya, a state-of-the-art cosmetic factory in Turkey. Equipped with an R&D department, the factory develops proprietary formulas and offers OEM/ODM services to clients aspiring to launch their own brands.

This facility exemplifies Elena’s commitment to innovation, with ELAN Kimya uniquely supporting private label clients from product development to registration.

Through her achievements, Elena Kurchyna has become an icon of innovation and excellence in the beauty industry. Her influence, dedication to quality, and unwavering commitment to supporting both her country and industry are a testament to her remarkable legacy.

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herine Nabil, founder of N37, has built a distinctive presence in the design and events industry through her company’s luxurious and immersive installations. The name N37 reflects the symbolic meanings of the numbers 3 and 7—creativity, artistic vision, and the achievement of fulfilling one’s creative pursuits. These values shape N37’s innovative approach to temporary spaces, themed events, and seasonal installations, captivating clients and audiences alike. For Sherine, design is not just her profession; it is a lifelong passion and an art form that brings ideas to life in meaningful ways.

Sherine’s background in account services at JWT, where she managed high-profile clients, laid the groundwork for her collaborative client approach at N37. “I strive to ensure my unique vision shines through,” she says, describing her commitment to balancing client needs with her creative aspirations. Her clients appreciate her

dedication to building relationships where they feel heard and actively engaged in the design process. Seasonal installations are among her proudest achievements, as they challenge her to deliver fresh, captivating experiences at recurring events.

As N37 expands into Dubai, Sherine sees the city as an exciting new landscape for her brand, despite the competitive market. Her vision is to maintain N37’s unique identity, blending trend-conscious design with timeless appeal. “Trends are great for inspiration, but standing out within a trend is essential,” Sherine explains, emphasizing her dedication to creating designs that reflect the client’s identity while remaining uniquely N37.

Sherine’s future goals for N37 include expanding into new markets and exploring permanent space design. With a strong team and an unwavering commitment to quality and creativity, Sherine is determined to elevate event design, guiding N37 toward limitless possibilities that resonate across diverse venues and audiences.

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Mona Almoayyed

Dr. Maya Al Hawary

A Visionary Leader and Advocate for Change in Bahrain

Breaking Barriers in Sports and Adventure

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ona Almoayyed is a prominent business leader in Bahrain, managing the YK Almoayyed & Sons Group, a diverse conglomerate established in 1940 by her father. Under her leadership, the company has flourished, now employing over 2,000 people and representing over 300 global brands, including Nissan, Ford, and Infiniti, across automotive, construction, electronics, and lifestyle sectors. YK Almoayyed & Sons plays a pivotal role in Bahrain’s economy, contributing significantly to the nation’s growth.

As managing director, Almoayyed has driven the company’s strategic expansion and diversification, ensuring its continued success in Bahrain and the wider Gulf region. Her focus on sustainable business practices and corporate social responsibility aligns with Bahrain’s Vision 2030, particularly in economic diversification and private sector growth.

Olga Percinschi Influential Path in Art and Soul Therapy

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lga Percinschi, born and raised in Moldova, has forged an influential path in art and soul therapy, blending her creative passion with a focus on personal growth. Since age six, Percinschi has channeled her creativity into cosmic and introspective artworks, setting the stage for a career that intertwines art with healing. Her early talent earned her awards and recognition, and by her teenage years, her passion for art was unmistakable.

Pursuing formal studies at the Academy of Fine Arts, Olga expanded her skills and began exploring art therapy. She worked with teenagers, guiding them to inner harmony through creativity. This experience inspired her to view art as a therapeutic bridge, fostering a lifelong commitment to combining creative expression with mental wellness. Her method, known as “Nova Healing,” integrates art and meditation to rapidly alleviate stress and negativity, focusing on emotional healing and

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self-awareness.

With exhibitions in prestigious venues such as the Louvre and the Parliament of Tuscany, Olga’s international reputation grew. She’s received numerous accolades, including the “King of Art” and the “Oscar for Creativity.” Her recognition also extends into the Middle East, where the UAE granted her the Golden Visa for contributions to art and therapy. Her system has been transformative, impacting over 10,000 people globally, including notable cases where it supported emotional healing in life-threatening illnesses.

Beyond her business achievements, Almoayyed is a fierce advocate for social justice and women’s empowerment. She previously served as president of the Bahrain Business Women’s Society, working to increase female representation in business and leadership roles. Additionally, she has been a vocal supporter of migrant and labor rights, chairing the Migrant Workers Protection Society, which advocates for the welfare of Bahrain’s large expatriate workforce.

Almoayyed also contributes to social policy discussions through Al Muntada, a forum for promoting progressive change in Bahrain, where she has been a key voice in advancing gender equality and addressing social issues. Through her work in business and advocacy, Almoayyed remains a trailblazer, committed to creating a more inclusive and progressive Bahraini society.

r. Maya Al Hawary stands out as a pioneering Emirati in educational leadership, emotional intelligence, and community influence. As the first Emirati to earn a PhD in smart educational leadership and emotional intelligence across the MENA region, Dr. Al Hawary has continually championed innovative approaches in education and personal development, impacting policies and fostering growth among Emirati youth and adults alike. Her recognition by the UAE Ministry of Tolerance in 2024 placed her among 80 experts and creators globally, highlighting her contributions to promoting understanding and cultural exchange.

Dr. Buthaina Hassen Al-Ansari A Pioneering Force in Egypt’s Financial Sector

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r. Buthaina Hassen Al-Ansari stands as one of Qatar’s most influential leaders, renowned for her strategic vision, leadership excellence, and unwavering commitment to advancing women’s roles in the workplace. With a career spanning across key sectors such as human resources, strategic planning, and organizational development, she has played a pivotal role in shaping Qatar’s economic landscape, particularly in the areas of leadership and workforce development.

Dr. Buthaina’s leadership journey has seen her hold senior roles at some of Qatar’s most prominent organizations, including Ooredoo, Masraf Al-Rayan, and the Qatar Investment Authority.

As Senior Executive Director of Human Resources at Ooredoo, she championed Qatarization initiatives, focusing on increasing the representation of Qatari nationals in the workforce. Her expertise in performance man-

Olga’s mission includes expanding “Nova Healing” worldwide through seminars and translating her book, Be Your Own Guru, into multiple languages.

She encourages aspiring women to trust their abilities and take control of their journeys.

With her art and soul therapy, Olga continues to inspire, aiming to help others realize their potential and live authentically.

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agement, employee engagement, and strategic HR planning helped foster a culture of growth and excellence within the company.

Her tenure at the Qatar Investment Authority further highlighted her entrepreneurial mindset, where she led transformative HR initiatives, including the revision of salary scales and the strengthening of recruitment strategies.

These efforts enhanced organizational performance and reinforced the authority’s mission of building a world-class workforce.

An advocate for education and lifelong learning, Dr. Buthaina has continuously sought to expand her knowledge and expertise. She holds a Ph.D. in Business Administration from Nottingham Trent University, along with multiple master’s degrees in business and strategic planning. Her academic achievements, coupled with her leadership roles, have made her a highly sought-after advisor and public speaker, both nationally and internationally.

Dr. Al Hawary’s influence extends across multiple platforms.

Named one of Dubai’s top 50 influencers in 2023, she also earned the title of “Ambassador of Positive Digital Citizenship” at a national level, reflecting her commitment to ethical digital engagement. She chairs the Board of Governors at Dubai Carmel School, guiding the institution to “good” ratings among Dubai’s private schools. Additionally, she serves as a professional development consultant, dedicating over 1,000 hours to training government employees across the UAE in the past two years, making a tangible impact in government sectors.

Dr. Al Hawary’s literary contributions include four books that emphasize personal empowerment, resilience, and leadership. Her works, such as Towards Confident Femininity (2022) and You Lead Your Life (2021), provide insights into personal growth, while Secrets of Renewal in the Time of Covid (2020) gained attention at the Sharjah International Book Fair. Her fourth book, Keep Smiling, continues this theme of positivity and resilience. She also reaches audiences through her weekly columns in Sayidaty and Al-Khaleej, where she has written for over three years.

Womenpreneur Top 100 Elite

Womenpreneur Top 100 Elite

Amira Sajwani Guiding Mothers and Families Through Pregnancy, Birth, and Early Childhood

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arah Abudawood, a Saudi designer based in Dubai, brings cultural heritage to life through Yataghan, her luxury jewelry brand. Her work is a blend of Saudi tradition and modern minimalism, with each piece echoing her roots while embracing a contemporary elegance.

With a background in graphic design and international marketing, Sarah has infused Yataghan with storytelling through jewelry. Her pieces draw from Saudi cultural symbols, tribal motifs, and architectural patterns, capturing the essence of her heritage with clean, geometric forms that appeal to a global, modern audience.

Sarah sees each jewelry piece as a narrative, allowing clients to find personal meaning in the designs.

This approach turns Yataghan jewelry into symbols of self-expression, where every curve and line is crafted with precision and purpose. Her minimalist aesthetic invites clients to connect deeply with each piece, creating emotional bonds that transform the jewelry into treasured heirlooms. Through Yataghan, Sarah has not only created a brand but also a platform for cultural preservation

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mira Hussain Sajwani is a transformative force in entrepreneurship, reshaping the real estate and education sectors. As a visionary leader, she has built a legacy of innovation and determination, becoming a role model for aspiring entrepreneurs worldwide.

Her success began with degrees from the London School of Economics (LSE) and University College London (UCL), which provided a strong foundation in finance and management. Amira founded Amali Properties, a real estate firm known for its luxury living standards. Under her leadership, Amali Properties has become synonymous with excellence, delivering iconic properties that redefine modern living.

journey has empowered women in traditionally male-dominated industries, serving as an inspiration to overcome challenges and break barriers.

Amira also serves as the Managing Director at DAMAC Properties, where her strategic vision has contributed to the company’s growth and market leadership in luxury real estate. Her

In conclusion, Amira Hussain Sajwani’s entrepreneurial journey proves that with vision and perseverance, one can redefine industries and make a lasting impact.

and personal storytelling.

In addition to celebrating heritage, Yataghan stands as a pioneer in digital retail within the luxury sector in Saudi Arabia. Sarah leverages digital platforms for immersive experiences, enhancing customer connection to the brand through virtual try-ons and behind-the-scenes storytelling.

She emphasizes craftsmanship and sustainability, blending traditional Saudi values with innovative designs that reflect the spirit of modern women who value heritage, elegance, and individuality.

Beyond business, Amira is committed to philanthropy and community development, demonstrating that success can coexist with a dedication to social responsibility.

Her affiliation with YPO Global underscores her commitment to lifelong learning and growth.

Amira’s story highlights the power of innovation, integrity, and community focus in entrepreneurship.

As she continues to lead and innovate, her contributions will continue to shape industries and inspire future generations of entrepreneurs.

Sarah Abudawood Founder Yataghan Jewellery

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amah Khashoggi, founder and designer of Samah Abayas, is transforming the traditional abaya by blending heritage with modern innovation. Growing up in a family that prized craftsmanship, Samah’s creative journey reflects her passion for Saudi culture and design.

Inspired by her mother’s embroidery and father’s architectural eye, she reimagined the abaya, even introducing unconventional materials like denim to modernize the garment.

For Samah, abayas are not only fashion statements but also expressions of empowerment and identity. She values both collection designs and bespoke creations, with each piece symbolizing confidence and tradition.

From desert-inspired motifs to Red Sea influences, her collections celebrate Saudi

heritage.

Samah’s brand flourishes amid Vision 2030 and Saudi’s expanding fashion industry.

She sees abayas as versatile, resonating globally as both traditional wear and modern statement pieces. Her advice for designers emphasizes authenticity, quality, and patience in achieving gradual success.

Founder and Designer of Samah Abayas

Committed to cultural storytelling, Samah’s work merges Saudi tradition with global appeal, offering garments that honor heritage while capturing international interest.

Her abayas are wearable art, honoring Saudi tradition while captivating a global audience.

Samah’s vision redefines cultural fashion, making heritage both timeless and universally resonant.

Marriam Mossalli Founder Niche Arabia, Co-Founder Powder Beauty

Sarah’s journey has also been marked by global influences from the United States, the United Kingdom, and the UAE, where she learned to balance local authenticity with international appeal. Her journey exemplifies the importance of staying true to one’s roots while adapting to global trends, making her brand both regionally significant and universally resonant. Through Yataghan, Sarah is not only showcasing Saudi heritage but also inspiring a new generation of designers to embrace cultural storytelling in their work.

Samah Khashoggi

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arriam Najeeb Mossalli, founder of Niche Arabia, has become a leading force in Saudi Arabia’s luxury consultancy field. Since launching Niche Arabia in 2011, she has played a key role in elevating Saudi Arabia’s fashion industry on the global stage, specializing in luxury marketing within the Gulf Cooperation Council.

Born in Sri Lanka and raised in Korea, Malaysia, and Switzerland, Mossalli pursued higher education at The George Washington University, where she majored in Psychology and minored in Film.

She began her career as a journalist, founding the “Life & Style” section for Arab News and contributing to international publications like Harper’s Bazaar Arabia, Esquire Middle East, and Marie Claire Arabia. Her expertise also extends to lifestyle advising for the Saudi Research and Marketing Group, where she works with titles like Robb Report Arabia and Sayidaty.

Mossalli is also an accomplished author, with a published book

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on the disappearing crafts of Saudi Arabia’s Asir region and co-authored works on material wealth and fashion.

She curated the book Under The Abaya, showcasing street style photos from Saudi women, which received over a thousand submissions in just a week.

In 2015, Mossalli was the only Arab professional invited to the Celebration of Design Gala hosted by Michelle Obama.

Her influence continues to grow, earning her a spot among Arabian Business’s list of the 50 Most Influential Saudi Women in Business in 2021. She is also co-founder of the clean-beauty platform Powder Beauty and heads the C-Suite Club, an initiative supporting female entrepreneurs in Saudi Arabia.

Mossalli’s entrepreneurial journey exemplifies leadership, creativity, and dedication to empowering women in the Middle East.

Womenpreneur 2024

Womenpreneur Top 100 Elite

Womenpreneur Top 100 Elite

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r. Sana Sajan’s journey is a powerful example of how one individual can leverage various talents to inspire and support communities in need. Transitioning from medicine to art, she created the Art Lover International Festival (ALIF) to raise awareness for Thalassemia, inspired by her personal experiences at Latifa Hospital’s Thalassemia Centre.

The exhibition, held at AnYahh gallery and attended by prominent figures, featured her collection of 25 paintings blending Islamic calligraphy and contemporary art, with proceeds and gift boxes distributed to educate the public and fundraise for patients.

Chashmi Soni Designing Impactful Spaces Across Borders

Sana Sajan Feminine Audacity and Expertise Bridging Finance Between Europe and the Middle East

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hashmi Soni, Co-Founder and Design Director of Creative Lab Interiors in Dubai, has established herself as a visionary in interior design, creating spaces that seamlessly blend functionality with aesthetic appeal. With a career spanning from India to the UAE, Chashmi’s diverse portfolio includes everything from luxury residential interiors to innovative commercial spaces, healthcare facilities, and hospitality projects.

Her design philosophy is rooted in creating environments that enhance daily experiences. Embracing bold designs, biophilic elements, smart tech, and sustainable materials, she remains at the forefront of the latest industry trends, catering to a growing demand for spaces that foster well-being and productivity.

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Chashmi’s journey into interior design began with a curiosity about lifeless spaces as a child.

She wondered who could transform them into vibrant, uplifting environments—a question that eventually shaped her career.

Since founding Creative Lab Interiors in 2015, she has led her team with a commitment to ethics, client-centric solutions, and industry innovation.

Outside of work, Chashmi values balance and personal time, often recharging through travel with her daughter and enjoying the company of her pets, her “true stress busters.” As a leader in the design field, Chashmi envisions a future where interior spaces prioritize physical and mental wellness, sustainable practices, and advanced technology, reflecting her belief that great design has the power to transform lives.

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ona Kattan, Founder of KAYALI and Co-Founder of Huda Beauty, has become a transformative figure in beauty and fragrance. Her career began with The Dollhouse beauty salon and took off with her instrumental role in launching Huda Beauty’s iconic faux lashes, propelling the brand to a billion-dollar success. In 2018, Mona expanded into fragrance with KAYALI, renowned for its signature scent layering, including the beloved Vanilla | 28.

Drawing on her Middle Eastern roots and American upbringing, Mona bridges cultural gaps through her brands, celebrating Middle Eastern fragrance traditions, especially with KAYALI’s Oudgasm collection.

Beyond her art, Dr. Sana extends her support to UAE’s blue-collar workforce through the Danube Welfare Center, offering English language, personality development, and computer

skills training. Her outreach has helped thousands of workers improve their skills, fostering career growth and personal development. She’s equally dedicated to supporting children with special needs through local schools, aiming to build inclusive and empowering environments.

Dr. Sana’s role as director at the American Aesthetic Medical Center has not lessened her dedication to philanthropy. Instead, it complements her mission of empowerment, as she blends healthcare expertise with artistic and charitable initiatives, touching numerous lives. Through her diverse work, Dr. Sana champions compassion, empowerment, and positive change, inspiring others to pursue their dreams while supporting their communities.

Her life’s work exemplifies the transformative potential of kindness, creativity, and resilience, creating a lasting legacy of hope and inclusion.

Mona also pioneered the global trend of fragrance layering, empowering consumers to personalize their beauty routines.

Her commitment to inclusivity extends beyond her product lines, as Mona advocates for more female leadership in the beauty industry. Despite the large female consumer base, women are often underrepresented in key decision-making roles.

Mona’s advocacy for women in leadership positions and her work creating empowering beauty experiences continues to inspire change in the industry. Her journey, defined by resilience, creativity, and cultural appreciation, highlights the impact of women driving innovation and shaping the future of beauty and fragrance.

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Huda Kattan A Beauty Empire Built on Passion, Perseverance, and Empowerment

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n the beauty world, Huda Kattan is a force to be reckoned with. Born in Oklahoma to Iraqi parents, Huda’s journey from humble beginnings to becoming a beauty billionaire is nothing short of extraordinary. Her story is one of passion, resilience, and relentless ambition.

From a young age, Huda was captivated by the art of makeup, inspired by her mother’s beauty rituals. But it wasn’t until she moved to Dubai that her beauty career truly began. There, she honed her makeup skills and founded the Huda Beauty blog in 2010, where she shared tutorials and beauty tips. Her authenticity and expertise quickly resonated with audiences, propelling her to success.

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In 2013, Huda, alongside her sisters Mona and Alya, launched Huda Beauty’s first product: a line of false eyelashes. With an initial investment of just $6,000, the brand took off, transforming into a global cosmetics powerhouse. Huda’s commitment to empowering women, championing inclusivity, and embracing diversity set Huda Beauty apart, making it a symbol of positive change in the beauty industry.

Social media played a key role in Huda’s rise to fame. With over 50 million followers on Instagram, her makeup tutorials and product reviews became essential viewing for beauty enthusiasts worldwide. Today, Huda Beauty boasts over 140 products, generating annual sales in the millions.

Despite her success, Huda’s journey wasn’t without challenges.

Struggling with self-doubt and external validation, she eventually found peace by valuing her own success. This shift in mindset transformed her leadership style and solidified her role as a mentor and guide for her team.

Huda’s impact extends beyond makeup. She is deeply involved in philanthropy, supporting causes such as women’s empowerment and education for children in need. Her dedication to giving back is a reflection of her core values. Huda Kattan’s story is a powerful reminder that passion, authenticity, and a commitment to lifting others up can lead to extraordinary success. She has not only redefined beauty standards but has become an icon of empowerment, diversity, and entrepreneurial spirit—an inspiration to women and aspiring entrepreneurs everywhere.

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Womenpreneur Top 100 Elite

Womenpreneur Top 100 Elite

Amnah Ajmal Executive Vice President, Market Development, EEMEA at Mastercard

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ariman Abuljadayel is a Saudi Olympic athlete who made history at the 2016 Summer Olympics as the first female sprinter to represent Saudi Arabia in the women’s 100-meter event. She also wore the first Nike hijab outfit seen on the Olympic stage, symbolizing Saudi Arabia’s growing support for female athletes. In recognition, her Nike hijab Olympic outfit was inducted into the Olympic Museum in Lausanne, Switzerland.

After the 2016 Olympics, Kariman transitioned to rowing, winning Saudi Arabia’s first-ever gold medal in women’s rowing in 2019. She co-founded the Saudi Rowing Federation, which now supports hundreds of athletes. Kariman has earned numerous medals at international championships and set a Guinness World Record in 2023 for the fastest time to row 10 km in the Red Sea.

Suraya AlShehry

Nezha Alaoui

An accomplished Saudi writer, journalist, award winning director, producer, and CEO of Suraya Productions.

Distinguished Entrepreneur and Global Advocate for women’s empowerment

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ezha Alaoui is a distinguished entrepreneur and global advocate for women’s empowerment, recognized for her leadership in sustainability and social impact. As the CEO of Women CHOICE, a New York-based organization, Nezha has led initiatives that collaborate with Fortune 500 companies, governments, and institutions to advance diversity and inclusion. Under her leadership, Women CHOICE has become an international powerhouse, managing a network of over 150 experts and executing multi-million dollar ESG projects.

Beyond athletics, Kariman advocates for peace through sport as a Champion for the Peace and Sports Organization. Recently appointed Chair of the Asian Rowing Federation’s first Athletes Committee, Kariman also holds degrees in Architecture and the History of Art and Architecture from Northeastern University and SOAS University of London.

Her efforts have earned her international acclaim, including being named one of the top 2 African Leaders in French-speaking Africa. Nezha was profiled in Mastercard’s Legacy Book as one of the 25 most visionary global women and boasts an online community of over 2.6 million followers, where she advocates for women’s economic empowerment.

A Legacy of Trailblazing Leadership in Saudi Journalism

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mnah Ajmal is the Executive Vice President, Market Development, EEMEA at Mastercard, leading acceptance, acquiring, merchant relations, digital partnerships, fintech collaborations, strategy, and M&A across the region. Since joining Mastercard in 2015, she has driven market-shaping innovations in consumer and commercial payments, leveraging technology and partnerships to enhance digital experiences. Previously, she held leadership roles at Mastercard’s North America division and as Head of Products for Middle East & Africa.

Executive Vice President, Market Development, EEMEA at Mastercard

Womenpreneur 2024

Suraya AlShehry, an accomplished Saudi writer, journalist, award winning director, producer, and CEO of Suraya Productions.

Specializing in regional and local affairs, she has demonstrated a keen interest in political, social, cultural, and artistic matters.

Since January 2004, she has contributed to the Saudi press, initially writing weekly articles for the international newspaper Asharq AlAwsat, and transitioning to her columns in Al-Hayat International newspaper.

Amnah’s banking career began with Citigroup, where she managed portfolios in the UAE, Egypt, the UK, and Poland, and continued at Standard Chartered as Head of Consumer Banking for Malaysia, where she also oversaw regional strategies in Indonesia, Malaysia, and Taiwan.

In recognition of her contributions to financial technology, Amnah has been featured in Forbes Middle East and named among the top 100 global women in fintech by IBM & Fintech Magazine (2021), with prior distinctions as one of the America’s top 10 women in fintech by Fintech Magazine in 2020. Amnah holds a master’s degree from the London School of Economics & Political Science.

Building a Cultural Legacy Through Art and Media With an unwavering dedication to both journalism and the world of art – a longstanding passion of hers – AlShehry acquires and advocates for international and local artistic works. Her commitment to enhancing the cultural fabric of society becomes apparent through her endeavors in various creative mediums, which encompass not only writing but also the production of paintings, photographs, and animated films.

Nezha is also an author, having written Be a Leader, a book that explores 12 fundamental values of leadership. She has a vision of impacting 1 million women in the Arab world through her social innovation incubator, which generates employment opportunities for women. Nezha’s educational background includes executive education from Harvard Business School in strategic leadership, innovation, and corporate governance, along with a degree in International Business from the American Intercontinental University.

Her awards include being nominated Chair of the Women in Business Committee at Capital Club Dubai (2024) and recognized as the “Inspirational Women Leader 2024” at the Women in Technology Forum & Awards.

She was also named one of the Top 100 Leaders & Entrepreneurs (2023) and featured in Mastercard’s Legacy Book. Nezha has been honored with multiple accolades, including the “Future Leader” award by Crans-Montana in 2019 and the “Iconic Women Who Are Creating A Better World” award in 2016.

Nezha has also supported the Cartier Women’s Initiative, helping launch the initiative in Morocco and expand its presence in the MENA region, further cementing her role as a transformative leader in the global business community.

Leading Saudi female producer and director

Kariman Abuljadayel Architect, Olympian, Guinness Word Record holder, co-founder of Saudi Rowing Federation

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Suraya AlShehry is championing her role as a visionary CEO, producer and director, exemplifying leadership and artistic excellence. Through her production company, Suraya Productions, she has elevated Saudi animation to international acclaim with groundbreaking works like Prostrate and Draw Near. Under her direction and in collaboration with her daughter, Nabila Abuljadayel, this film became the most-awarded Saudi short animated film, winning 31 international film festival awards and making historic debuts at prestigious events such as the Cannes Film Festival and the Venice Film Festival.

Womenpreneur Middle East // 55

Womenpreneur 2024

Womenpreneur Top 100 Elite

Womenpreneur Top 100 Elite

Loubna Imenchal Logitech’s Head of Enterprise Business for the Africa, Middle East, Turkey, and Central Asia

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oubna Imenchal, Logitech’s Head of Enterprise Business for the Africa, Middle East, Turkey, and Central Asia region, is a seasoned leader with over 20 years of experience.

Renowned for her strategic acumen, she drives sales, operational management, and business development with unwavering commitment.

Loubna is the leader of LogiConnect & Elevate, a platform that supports women in Tech. She is a passionate advocate for women in technology, recognized as a leading female thought leader.

She speaks at prestigious conferences such as Gitex, championing diversity and inclusion in the industry.

Committed to fostering equality, Loubna actively supports initiatives advancing women in leadership and promoting gender equality. Her dedication to em-

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esigner and Creative Director Kashesh Bhatia Garg starting her story growing up in Ahmedabad, India, surrounded by inspiration everywhere she went, so it was inevitable that this truly creative soul was going to start carving her own path as a fashion designer with her own unique sense of style.

For 13 years she built her reputation there and became an established fashion designer and couturier well known for her diverse talent, vivid tastes, hand crafted fabrics and silhouettes which led to multiple awards for her creativity and innovation. Kashesh is the recipient of the prestigious Goldman Sachs IIM Banglore (2019 - 2020) becoming the only chosen women entrepreneur from Gujarat....which was no small feat! In 2016 she launched her eponymous label Kashesh. KK in Ahmedabad which drew patrons from South and East Asia, U.K., U.S.A., Australia and U.A.E. Kashesh is known for her personalized approach towards her work and habitué. As Kashesh was celebrated for her Design aesthetic and Creative Direction she wanted to contribute

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towards young fashion enthusiasts/ graduates and so she began and internship program which provided valuable industry experience to over a hundred interns from all across India under her epithet. She has also been a jury for prestigious fa fion institutes like INIFD, NIFT and UID - with the vision of contributing towards creating a conscious and a sustainable eco system within the industry for future creatives.

powerment and positive change solidifies her as a prominent figure in the tech community.

With a distinguished background encompassing executive roles at industry-leading companies such as Johnson Controls, Jabra, Honeywell, and FedEx, Loubna brings a wealth of experience and expertise to her pursuits. She holds an MBA from the prestigious École des Ponts Business School and an MPA from the renowned University of Oxford, underscoring her strong academic foundation and commitment to excellence.

PAST EXPERIENCE •

Johnson Controls, Vice President / GM of Europe Middle East Turkey Africa (2019) Jabra, BU director / General Manager Unit BTB & BTC (2018)

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Honeywell, (2015)

BU

director

Kashesh Bhatia Garg Designer and Creative Director

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ara Elemary, an Egyptian fashion designer, has dedicated her career to empowering women through fashion. Although she initially studied Business Marketing at AAST University in Cairo, her passion for fashion led her to pursue design. In 2009, she launched her brand, which has since become one of Egypt’s leading labels. Known for its unique and versatile designs, Sara’s brand offers a range of products, from clothing to accessories like shoes, bags, scarves, and even sports attire. Her designs blend modesty with modernity, showcasing fashion that is both functional and stylish.

of local market needs, crafting pieces that emphasize comfort, boldness, and power.

Sara’s journey was shaped by her personal experiences and values, including her adventurous spirit, as seen in her passion for skydiving. These experiences influence her brand’s vision, encouraging confidence, boldness, and authenticity in every woman who wears her creations. Drawing inspiration from her father’s entrepreneurial success, Sara combines her business knowledge with a deep understanding

nspired by her entrepreneurial father, Sara blends business acumen with a deep understanding of her market.

Her deconstructed, detail-oriented designs complement various body types, making each piece timeless and empowering. Through her work, Sara continues to redefine fashion, making it an expression of strength and individuality.

Saima Khan

Sara’s deconstructed designs are known for their timeless appeal and attention to detail, ensuring that every garment complements a variety of body types. Her creations have transformed modest fashion, turning each piece into a signature trademark that empowers women to embrace their individuality and confidence. Through her work, Sara continues to challenge the norms of fashion, redefining how women dress with a bold yet elegant approach that celebrates their strength and beauty.

Champion of Change and Global Youth Empowerment Leader

When Kashesh moved to the UAE in 2020 she wanted to re-launch her label to move towards a completely sustainable mode of creating and working that showcased her belief that fashion is more than just clothing, that in it’s truest form it is an art form that reflects our creativity and individuality.

Sara Elemary Egyptian fashion designer

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aima Khan is a distinguished humanitarian, social entrepreneur, and advocate for youth empowerment, with a career spanning over nine years of dedication to social change and community development.

Currently serving as the Global Partnerships Manager at Penny Appeal Middle East, she plays a pivotal role in advancing the organization’s mission to provide vital aid and relief to underserved communities around the world.

Previously, Saima co-founded Step Up Dubai, a semi-government social club focused on empowering the youth of Dubai.

Under her leadership, the initiative successfully onboarded over 4,000 youth members and built strategic partnerships with more than 30 schools and 10 corporations, providing sustainable volunteer opportunities and promoting social impact within the community.

And so, KASHESH was created- a culmination of her passion for storytelling, artisanal craftsmanship, creativity, and excellence which blur the lines between Fashion and Art. Inspired by her Indian heritage, as well as the vibrant and dynamic culture of her new home in Dubai and the inspiration that she feels every day waking up to discover exciting new inspirations.

Her commitment to global humanitarian work has led Saima to serve as a United Nations Youth Delegate and Global Poverty Am-

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bassador, where she dedicated over 10,000 hours of volunteer service in countries like India, Turkey, and Africa. Her efforts focused on critical issues like orphan care, poverty alleviation, and crisis relief, demonstrating her unwavering commitment to global social good.

Throughout her career, Saima has garnered multiple prestigious awards, including the Diana Award for Champion of Change and the Atmanirbhar Bharat Women of Excellence Award, recognizing her for her leadership and dedication to breaking barriers and promoting gender equality. She is a passionate advocate for encouraging young women to step into leadership roles and take charge of creating social change.

Through her diverse and impactful work, Saima Khan exemplifies the power of social entrepreneurship, humanitarian leadership, and youth empowerment, driving meaningful change and inspiring others to follow her example in making a difference.

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Womenpreneur Top 100 Elite

Womenpreneur Top 100 Elite

Dr. Eng. Suaad Al Shamsi

Noor Sweid Founder and Managing Partner of Global Ventures

Breaking Barriers in Aviation and Inspiring a New Generation

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oor Sweid is the Founder and Managing Partner of Global Ventures, a UAE-based international venture capital firm with a presence in Cairo, Jeddah, Riyadh, Tunis, and Lagos. Prior to founding Global Ventures, she was the Chief Investment Officer at The Dubai Future Foundation and Managing Partner at Leap Ventures.

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t the forefront of the Gulf’s most prestigious aviation projects and as the first female Emirati aircraft engineer, Dr. Eng. Suaad Al Shamsi exemplifies resilience and dedication in an industry historically dominated by men. She encourages young women with her unshakable motto: “If you can dream it, you can achieve it.”

Jalila Nayil Founder of Jalina Lu Jewelry

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alila Nayil is a multidisciplinary artist, designer, and entrepreneur with expertise in graphic design and psychology. As the founder of Jalina Lu Jewelry and the high-end evening wear brand Jalila Nayil, she channels her understanding of human emotions and aesthetics into designs that foster connection, individuality, and elegance.

Jalila Nayil’s evening wear line, set to debut at Paris Fashion Week in 2025, offers limited, high-quality pieces crafted with the utmost attention to detail and superior finishing. In addition to these exclusive pieces, her brand includes capsule collections that bring a playful, sometimes sparkly flair to classic loungewear, creating a unique balance of sophistication and spirited expression.

Her designs often incorporate Saudi cultural elements as focal points, achieving a fusion of heritage and contemporary style.

In her jewelry brand, Jalina Lu, Jalila reflects her mental health journey, creating emotionally resonant pieces that promote resilience and connection. The collections—Cable Tie, Darling, Knight, Nyuansu, and Mish-

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ta’lk—blend industrial chic with sentimental elements, promoting mental health awareness and versatility. Showcased at Milan Jewelry Week twice, Jalina Lu’s designs have attracted international acclaim for their mix of meaning and modernity.

Noor’s career spans across multiple successful ventures.

She scaled her family business, Depa (NASDAQ: DEPA.DU), tenfold, executing four cross-border acquisitions and leading the region’s first IPO on the LSE and NASDAQ Dubai, achieving a billion-dollar valuation. She also founded ZenYoga, MENA’s first yoga studio, which became the region’s largest wellness chain before a successful exit to a private equity firm.

Driven by an early love for aviation, Suaad faced obstacles as she pursued her dreams. Initially redirected in higher education, she left university against her family’s wishes to work as a car mechanic, embracing her fascination with engines. Her persistence led to a scholarship, allowing her to finally study aviation engineering—her true calling.

Today, Suaad not only leads high-profile aviation projects but also inspires young Emirati women to pursue their passions. Balancing a demanding career with raising two sons, she continues to celebrate Emirati culture through her vibrant artwork, some of which has been displayed at the Louvre in Paris.

Outside of work, Suaad channels her love of speed as the proud owner of a Porsche 911, a powerful reminder of her journey from dreaming on her backyard lawn to holding the strength of 400 horsepower in her hands. Through her story, she lights the path for others to follow in her tracks.

Jalila previously founded House of Laith, a minimalist design brand that retailed in Paris and New York and exhibited in New York, Paris, and London Fashion Week. With this experience as her foundation, she continues to merge heritage and innovation across her brands, creating timeless pieces with a strong emotional core. Through her thoughtful and sustainable approach to design, Jalila encourages individuality, compassion, and a harmonious environment for clients and collaborators alike, aiming to inspire connection and belonging in all her work.

Noor serves as Chairwoman of MEVCA and sits on the boards of several prominent organizations, including MIT Sloan, Arrow Labs, Proximie, and Clue. Recognized in Forbes’ World’s Top 50 Women in Tech and Arabian Business’ 100 Most Powerful Arab Women, she has also received the Arab Woman Award for Finance.

Sima Ganwani Ved

Noor holds bachelor’s degrees in Finance and Economics from Boston College and an MBA from MIT Sloan.

Founder and Chairwoman of Apparel Group

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ima Ganwani Ved is the Founder and Chairwoman of the UAE-based Apparel Group, a multi-billion-dollar retail empire spanning 85+ prestigious brands across 2,300+ stores in 14 countries, supported by over 24,000 employees. Under her leadership, Apparel Group has become one of the largest retailers in the Middle East, earning her numerous accolades, including Philanthropreneur of the Year, Retailer of the Year, and Emirates Woman of the Year.

With her collaborative spirit, her designs are created to be inclusively versatile, allowing clients to mix and match pieces with other brands, promoting shared style and mutual support within the fashion community.

Originally from Africa, Sima moved to Dubai in the 1970s with her entrepreneurial father, where she later pursued education in the UK, earning a degree from King’s College London and an MBA in Business Management. At just 20 years old, she

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began her business career as Department Manager at her father’s mall, cementing her commitment to business excellence.

Beyond her business success, Sima is a mentor to her daughters, helping them launch F5 Global, a brand that donates 100% of profits to children’s education, and NESSA, a social e-commerce beauty platform. She is also an active member of global organizations like YPO and CEO. A creative and dynamic individual, Sima also ventured into writing, TV hosting, and acting, with her own show Hi Tea with Sima Ved and award-winning plays. As an advocate for female empowerment, she continues to inspire others with her leadership, compassion, and vision for a brighter future.

Womenpreneur 2024

Womenpreneur Top 100 Elite

Womenpreneur Top 100 Elite

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haista Asif has been appointed Group Chief Executive Officer (CEO) of PureHealth as part of a leadership restructuring ahead of the company’s Initial Public Offering (IPO) on the Abu Dhabi Securities Exchange (ADX). This move, alongside Farhan Malik’s expanded role as Managing Director, aligns with PureHealth’s business strategy and simplifies the management structure of the healthcare conglomerate.

Shaista Asif brings more than 22 years of experience, 16 of which she has spent in the healthcare industry.

As co-founder of PureHealth in 2006, she has been instrumental in the company’s growth and success. In her previous role as Group Chief Operating Officer, she oversaw multiple strategic acquisitions, including Abu Dhabi Health Services Co (SEHA), The National Rehabilitation Center (NRC), and The National Health Insurance Co. (Daman), as well as the landmark acquisition of Circle Health Group in the UK, valued at over AED 4.4 billion (US$ 1.2 billion).

Shaista Asif Group CEO of PureHealth

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iriam Abadi is reshaping the beauty and wellness landscape with TRU & Beyond, a platform she founded in 2021 after a successful 13-year career in marketing. What began as a wellness and beauty recommendation hub has evolved into a global network for beauty experts, workshops, and pop-up events across the Middle East. Miriam’s mission is to challenge unrealistic beauty standards, particularly in an era dominated by filter culture, and to promote a message of inner beauty and self-confidence. With TRU & Beyond, she is creating a space that encourages transparency and authenticity in beauty, offering curated content and advice from trusted global experts.

beyond

Her platform has quickly gained attention, particularly through its recent Wellness and Beauty popup in Lebanon, which featured artists from around the world.

This event highlighted Miriam’s expanding vision, showcasing her commitment to providing an inclusive environment for people to explore true wellness and beauty

Miriam Abadi’s TRU & Beyond is more than a platform; it’s a movement. By championing authenticity, wellness, and self-confidence, she is empowering individuals to embrace their true selves and redefine beauty.

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external

Under her leadership, PureHealth has embraced innovation, spearheading AI-driven initiatives such as the Pura healthcare companion app and the PureNet digital healthcare cloud platform. These advancements have aligned with the company’s broader vision of improving health outcomes through cutting-edge technology.

Shaista’s strategic direction also reflects her commitment to sustainability. She led PureHealth’s participation in the United Nations’ Race to Zero initiative and set a pledge for Net Zero emissions by 2040. Her leadership extends beyond business, as she has been a passionate advocate for women’s empowerment, organizing significant initiatives like the Remarkable Emirati Women summit and launching the Emirati Women Chapter mentorship program. Shaista’s recent recognition by Forbes Middle East as one of the region’s 100 Most Powerful Businesswomen and as the top healthcare leader is a testament to her exceptional impact on the healthcare industry.

appearances.

Miriam’s journey from corporate executive to entrepreneur has also given her a deep understanding of the challenges and stereotypes influencers face. She emphasizes the importance of self-discovery, staying true to one’s instincts, and embracing individuality. With plans to expand into skincare and mentorship, Miriam continues to champion mental wellness and authenticity. Through TRU & Beyond, she is building a community that supports personal growth and celebrates diversity. Her vision extends beyond beauty—she is creating a movement that empowers everyone, from monks to supermodels, to embrace their true selves and find strength in authenticity.

Rania A. Al-Mashat A Visionary Leader Driving Egypt’s Economic Transformation

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havna Nihalani’s journey with the International Apparel & Textile Fair (IATF) began with a vision to reduce the Middle East’s reliance on distant markets for textiles and apparel. Alongside her late husband, Dilip, she saw an opportunity to create a regional sourcing hub in Dubai where international suppliers could connect directly with local businesses. This vision became a reality in 2014 with the launch of IATF, which has since grown into the Gulf’s largest and most influential B2B fashion trade fair.

Convincing the industry to invest in an unproven platform was challenging, but Bhavna’s resilience and commitment helped build IATF’s credibility.

What started with 50 exhibitors has now expanded to over 450, establishing IATF as a key destination for global fashion and textile trade.

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ania A. Al-Mashat has been an influential figure in Egypt’s government since 2018, serving as the Minister of Planning, Economic Development & International Cooperation. Previously, she held the positions of Minister of International Cooperation and Minister of Tourism, showcasing her diverse expertise in economic development and international relations.

With a robust background in economics, Rania has contributed significantly to Egypt’s economic reforms and financial sector modernization. Before her ministerial roles, she worked at the International Monetary Fund (IMF) in Washington, DC, as an Advisor to the Chief Economist and Senior Economist. Rania also played a pivotal role at the Central Bank of Egypt, where she was instrumental in modernizing Egypt’s monetary policy and guiding the adoption of an inflation-targeting regime—an essential aspect of the banking sector reforms initiated in 2004.

Beyond its numbers, IATF represents a vital connection between regional demand and international supply. By bringing the world’s suppliers closer to the Gulf, the fair has strengthened Dubai’s position in the global fashion landscape, enabling local businesses to thrive. Bhavna continues to evolve

IATF to meet industry trends, including launching a Fur Pavilion and encouraging sustainable practices among exhibitors.

Following the loss of her husband and co-founder, Bhavna’s mission to grow IATF became a personal testament to their shared vision. She sees the fair as more than a business—it’s a platform for empowerment, offering opportunities and mentorship to emerging entrepreneurs and young talent in the region.

Looking ahead, Bhavna aims to expand IATF’s influence into emerging markets and increase digital integration to enhance global connections. Her commitment to making Dubai a prominent hub for fashion and textile trade reflects her broader vision: a resilient regional economy with the Gulf as a key player in global fashion.

Through her unwavering dedication, Bhavna has transformed IATF into a thriving platform that bridges markets, supports sustainability, and inspires future industry leaders. Her message to aspiring professionals is one of resilience and adaptability, urging them to stay committed and embrace challenges as stepping stones to success.

Bhavna Nihalani Transforming the MENA Fashion Industry Through IATF

In addition to her government service, Rania has served on various influential boards, including the Egyptian Stock Exchange, the Arab International Bank, and the Arab Investment Bank, among others. As Minister of International Cooperation, she represents Egypt in key international financial institutions, including the World Bank, the African Development Bank, and the New Development Bank. Her extensive experience has solidified her reputation as a driving force behind Egypt’s economic strategy, global partnerships, and financial growth.

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Rania A. Al-Mashat continues to play a critical role in shaping Egypt’s economic policies and enhancing its position in the international arena, advocating for sustainable development, investment, and international cooperation.

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Dr. Kasia Sterriker

Claudia Pinto

Yasmine Afifi

Bridging Art, Science, and Sustainability

Compassionate Leadership and Philanthropy

Resilience and Vision in Finance

Alhameli made history at 16 by becoming the first female pilot in the UAE in 1998. Her groundbreaking achievements continued as she became the youngest-ever Permanent Representative to the ICAO Council, a position she held from 2009 to 2020. During her tenure at ICAO, she led numerous panels, committees, and task forces, contributing to the development and refinement of international aviation strategies.

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laudia Pinto’s journey is one of resilience, compassion, and innovation. Known for her penetrating gaze and no-nonsense approach, Claudia is deeply driven by her commitment to “make the world better than I found it.” Her impact in Dubai has been profound: during a global crisis, she led a non-profit initiative to feed over 10,000 workers, an effort that captured international attention and set a global record.

Previously, Alhameli established the Air Transport Department, leading more than 80 bilateral and multilateral agreements over three years. Her career at the General Civil Aviation Authority (GCAA) began as a Senior Officer in Air Accidents and Regulations.

With a background in law from Portugal, Claudia made a successful transition to Dubai, where she became a leader in marketing and negotiation, helping international clients navigate business and governance in the UAE. Her extensive network, including memberships in organizations like the Rotary Jumeirah Club and Dubai Business Women Council, allows her to facilitate impactful connections for her clients.

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r. Kasia Sterriker stands out as a pioneer at the intersection of art and environmental science. Originally from Poland and driven by her dual passions as both artist and scientist, she has earned two PhDs in environmental engineering and landscape architecture. Early in her career, she served as a university lecturer, developed patented materials, and managed urban planning projects, establishing a foundation for her current role as a renowned environmental artist and biophilic designer.

Her contributions to global air transport have earned her numerous accolades, including an Honorary Doctorate from Agean University (Greece), an Air and Space Law Postgraduate Certificate from McGill University (Canada), and a Master’s in Air Transport Management from City University (London). She also holds a Bachelor’s in Social and Behavioral Sciences from Zayed University (UAE), along with various aviation certifications, including CPL and ATPL from the UAE and Jordan.

Claudia’s philanthropic mission is shaped by the example of her father, Jode Dos Santos Pinto, a pioneering builder in Portugal who valued community care alongside business. Following in his footsteps, Claudia has embraced philanthropy in her role as Head Philanthropy Advisor at MBM Investments and Advisor to Humanity International Investment, both under the patronage of HRH Sheikh Marwan Mohammed bin Rashid Al Maktoum. She is focused on sustainable, poverty-eradicating investments in Africa, driving projects that empower communities.

A trained NLP practitioner and life coach, Claudia brings empathy and insight to her work, seeing beyond surface needs. Her dedication to philanthropy and sustainable development aligns with Dubai’s vision for 2030, making her a formidable advocate for change. Passionate about her daughter and the legacy she wants to leave, Claudia continues to inspire others by living her values of honesty, resilience, and community-focused leadership.

Her inspiration traces back to her father, an international bonsai master, whose influence nurtured her love for nature and art. Growing up in a home filled with bonsai and a nursery, she honed her creativity and skill, blending her father’s traditional approach with her modern interpretations of bonsai and environmental art.

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asmine Afifi’s journey in finance is marked by ambition, resilience, and innovation.

Growing up in a family immersed in financial conversations, she developed an early curiosity for finance, inspired by her father’s and brother’s careers.

With a Master’s in International Business Management, Yasmine has dedicated nearly 22 years to the financial services sector, excelling as a transformative leader, especially within the insurance industry.

Dr. Sterriker’s work is unique in its use of organic materials, creating art that not only beautifies spaces but also promotes wellness by connecting people to nature. Her designs optimize aesthetics and support the mental and physical well-being of those who experience them, transforming indoor and outdoor spaces into havens of natural beauty.

Now, alongside her husband, Paul Sterriker, Dr. Sterriker is establishing her environmental art business in Dubai. Her vision is to inspire others in the region to appreciate and adopt environmental art, enhancing public and private spaces throughout the Emirates. Committed to sustainability, she also fundraises for environmental organizations and collaborates with NGOs, striving to make a lasting impact on the community and the planet.

Yasmine’s roles in multinational corporations have highlighted her knack for innovation, strategic insight, and team building.

Her work on high-impact projects

Dr. Sterriker’s journey is a testament to how innovation, artistry, and ecological responsibility can come together to redefine spaces and uplift lives.

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aptain Aysha Alhameli, appointed as the Director General of the Air Accident Investigation Sector (ADG-AAIS) in April 2021, has made significant strides in positioning the AAIS as a globally recognized organization. Under her leadership, she has introduced strategies to enhance the authority’s standing within the global aviation community.

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across Central Eastern Europe, the Middle East, and Africa (CEEMA) allowed her to drive operational excellence and establish startup operations in challenging markets. Despite facing obstacles like gender bias, Yasmine’s resilience and commitment to inclusivity have empowered her to build diverse, high-performing teams.

As Chief Business Officer, Yasmine is a mentor to emerging talent, especially women in finance, and actively advocates for inclusivity and mentorship. Her journey exemplifies the strength of vision and determination, inspiring women across industries to lead confidently and aim high in their careers.

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r. Sana Sajan’s journey is a powerful example of how one individual can leverage various talents to inspire and support communities in need. Transitioning from medicine to art, she created the Art Lover International Festival (ALIF) to raise awareness for Thalassemia, inspired by her personal experiences at Latifa Hospital’s Thalassemia Centre. The exhibition, held at AnYahh gallery and attended by prominent figures, featured her collection of 25 paintings blending Islamic calligraphy and contemporary art, with proceeds and gift boxes distributed to educate the public and fundraise for patients.

Ahood Alenezi A Journey of Empowerment, Beauty, and Innovation

Lilit Avetikyan Feminine Audacity and Expertise Bridging Finance Between Europe and the Middle East

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hood Alenezi is a force to be reckoned with in the beauty industry, known for her passion, hard work, and unwavering focus on her dreams. She believes that there is an unmatched power in a woman’s confidence, and that this energy fuels her journey from an idea’s conception to its realization.

In 2020, Ahood carved her own distinguished path by launching Ahood Beauty, a cosmetics brand that quickly earned a reputation for its luxurious ingredients and stunning design.

Her vision for Ahood Beauty is to create an Arabian brand that

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resonates globally, blending high-end quality with a mesmerizing identity.

Not one to rest on her laurels, Ahood expanded her influence in 2024 with the launch of Clean by Ahood, a skincare line offering clinically approved, high-performance products that continue her mission of bringing excellence to the beauty world.

Ahood’s journey is a testament to the power of perseverance, confidence, and the drive to make a meaningful impact on the global beauty landscape.

ng. Nermeen El Embaby, a 1993born chemical engineering graduate, has spent over six years shaping the future of Egypt’s agribusiness sector. Since graduating in 2014, she has become a key figure in promoting sustainable agricultural practices, specializing in the innovative field of hydroponic farming.

Recognizing its potential to revolutionize fresh produce farming, she has focused her efforts on growing chemical-free crops through zero-carbon emission hydroponic systems.

As the co-founder of Cultivech, an agricultural technology company dedicated to advancing hydroponic systems, Nermeen is driving significant change in Egypt’s agricultural landscape. Her work with Garden of Eden Farms further emphasizes

her commitment to sustainability, as she leads efforts in self-investment and sustainable farming initiatives.

Beyond her agribusiness ventures, Eng. Nermeen is also the owner of two successful online brands: LYO Montessori, which offers educational resources for children, and LYO Scarfs, a modern fashion brand known for its unique and stylish scarves. These ventures showcase her entrepreneurial spirit and creative vision.

Beyond her art, Dr. Sana extends her support to UAE’s blue-collar workforce through the Danube Welfare Center, offering English language, personality development, and computer

skills training. Her outreach has helped thousands of workers improve their skills, fostering career growth and personal development. She’s equally dedicated to supporting children with special needs through local schools, aiming to build inclusive and empowering environments.

Empowering Egypt’s Local Industry through Innovation and Community

Dr. Sana’s role as director at the American Aesthetic Medical Center has not lessened her dedication to philanthropy. Instead, it complements her mission of empowerment, as she blends healthcare expertise with artistic and charitable initiatives, touching numerous lives. Through her diverse work, Dr. Sana champions compassion, empowerment, and positive change, inspiring others to pursue their dreams while supporting their communities.

Her life’s work exemplifies the transformative potential of kindness, creativity, and resilience, creating a lasting legacy of hope and inclusion.

Eng. Nermeen El Embaby Pioneering Sustainable Agriculture and Innovation

Her work in agribusiness is deeply aligned with her passion for sustainability, food security, and environmental responsibility.Her dedication to innovation and transformative agricultural practices continues to shape the future of farming, making a lasting impact on food production and the environment.

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Yasmine Medhat

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asmine Medhat is a passionate entrepreneur committed to supporting and empowering Egypt’s local industry, with a particular focus on women and youth. As the founder of Bazarna Pop-Up Society, Egypt’s leading marketplace and pop-up platform since 2010, Yasmine has been a driving force in fostering local talent and entrepreneurship. Her platform has become a dynamic hub for artists, innovators, and consumers, bringing together a vibrant community through curated events and retail opportunities.

Bazarna was the first to introduce a groundbreaking concept in Egypt, revolutionizing the market by shifting consumer behavior towards supporting local brands over international ones. This innovative business model has played a critical role

in nurturing emerging designers and entrepreneurs, providing them with exposure and growth opportunities. By offering a space for local brands to flourish, Bazarna has significantly contributed to Egypt’s cultural and economic landscape, inspiring a change in mindset about the value of locally produced goods.

Under Yasmine’s leadership, Bazarna has grown into a trusted household name within Egypt and the MENA region. With a focus on creativity, consistency, and integrity, she has built a platform that not only offers products but also provides educational and branding strategies to help emerging brands grow and succeed. Through her work, Yasmine continues to drive the empowerment of local communities and is shaping the future of Egypt’s entrepreneurial landscape.

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Maha Al-Ghunaim The Remarkable Journey of Maha Al-Ghunaim in Global Finance

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aha Al-Ghunaim is a pioneering figure in finance, celebrated for her resilience and innovative approach to investment. She co-founded Global Investment House (GIH) in 1998, positioning it as one of Kuwait’s leading financial services firms.

Her leadership helped GIH reach a significant milestone in 2008 when it became the first Kuwaiti company to list on the London Stock Exchange. However, this achievement coincided with the global financial crisis, which led to substantial losses and the company’s delisting.

Undeterred by these challenges, Al-Ghunaim stayed at the helm and oversaw a crucial restructuring process. Her strategic focus on strong investment strategies, risk management, and diversification was instrumental in GIH’s recovery. Under her leadership, the firm has regained its footing,

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ezha Hayat made history in 2016 as the first woman to lead the Moroccan Capital Market Authority (AMMC), a pivotal role overseeing the country’s financial markets. Her appointment marked a significant milestone for gender equality in Morocco’s financial sector and played a crucial part in enhancing financial governance, attracting foreign investment, and aligning Morocco’s financial markets with global standards.

Hayat’s career began at BNP Paribas in Spain, and after returning to Morocco, she quickly rose through the ranks at the Casablanca Stock Exchange. She made history again when she became the first woman appointed to the board of a Moroccan bank. At the AMMC, Hayat spearheaded efforts to implement green finance initiatives, positioning Morocco as a leader in sustainable investment in the region.

Beyond her regulatory and financial roles, Hayat is a passionate advocate for women’s leadership. She co-founded the Association des Femmes Chefs d’Entreprises du Maroc, an organization dedicated to

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supporting female entrepreneurs and business leaders. Her advocacy for gender inclusivity in leadership has left a lasting impact on Morocco’s corporate landscape.

managing approximately $3.6 billion in assets today.

A Mathematics graduate from San Francisco State University (1982), Al-Ghunaim’s analytical approach has been key to her success. Her journey has not only shaped the future of GIH but has also set a powerful example for future leaders in global finance.

Maha Al-Ghunaim’s legacy extends beyond her financial expertise—she has been a trailblazer for women in the traditionally male-dominated finance industry. Her leadership at Global Investment House, particularly during periods of crisis, has inspired many aspiring female entrepreneurs. She actively mentors and advocates for greater female representation in financial leadership roles, aiming to empower the next generation of women leaders.

Nezha Hayat

Shaping Morocco’s Financial Future

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atima Al Jaber is a trailblazer in the U.A.E.’s business world, guiding the Al Jaber Group, one of the largest privately-owned construction firms in the region. With assets valued at $5 billion and a workforce of 55,000, Al Jaber Group is central to the region’s infrastructure. Despite recent restructuring negotiations, Al Jaber’s leadership remains a pillar of strength for the company.

Since joining in 2007, Al Jaber has spearheaded major projects such as the Abu Dhabi International Airport, contributing significantly to the country’s urban development. Her work in both the corporate and public sectors has earned her respect across industries.

Al Jaber has also been a fierce advocate for gender equality, becoming the first Emirati woman elected to the board of the Abu Dhabi Chamber of Commerce in 2009, further advancing female representation in business leadership. With a degree in Architectural Engineering from the United Arab Emirates University, Al Jaber is a symbol of resilience and progress in the U.A.E.’s construction and business sectors.

Lobna Helal

Fatima Al Jaber’s leadership extends beyond her role in the Al Jaber Group.

She has played a vital part in shaping the construction industry in the U.A.E. and beyond. As a staunch advocate for women’s empowerment, Al Jaber has broken barriers in a traditionally male-dominated field, paving the way for future generations of women leaders. Her strategic vision and commitment to excellence have seen her lead some of the country’s most iconic projects, while her advocacy for gender equality has earned her a prominent place in the country’s business ecosystem. Al Jaber’s contributions continue to inspire and influence the business landscape.

Nezha Hayat’s impact extends beyond the financial sector. Her leadership in promoting financial inclusion, especially for women, has been groundbreaking. By championing green finance and sustainability, she is helping to reshape Morocco’s financial ecosystem. Her role in advocating for policies that foster gender diversity in leadership positions continues to inspire change and set new standards for financial governance in the MENA region.

Egyptian fashion designer

Al Jaber’s impact goes beyond her professional achievements; she has become a symbol of leadership and resilience for women in the Middle East.

By promoting diversity and inclusion within the workplace, she continues to foster an environment where women are empowered to excel in traditionally male-dominated industries, leaving a lasting legacy in the region’s development.

A Pioneering Force in Egypt’s Financial Sector

In recognition of her exceptional contributions, Hayat was honored as an Officer of the Order of the Throne in 2013. Holding an MBA from ESSEC Business School, she continues to drive reforms and innovations that make Morocco’s financial market more resilient and inclusive. Her leadership in both finance and women’s empowerment has solidified her as a trailblazer for future generations.

Fatima Al Jaber

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n 2015, Lobna Helal was appointed Deputy Governor of Egypt’s Central Bank (CBE) by President Abdel Fattah Al-Sisi, a key role during a time of economic turmoil marked by high inflation and a struggling currency. Helal’s appointment was a testament to her expertise, as she had previously made history in 2011 by becoming the first woman to join CBE’s board as Second Deputy Governor, a position she held until her resignation in 2013. Her return signaled the confidence in her leadership to steer the country through its financial challenges.

Helal’s career spans both public and private sectors, notably serving as Chair and Managing Director of the Egyptian Company for Mortgage Refinance, where she played a significant role in improving the housing finance market. This experience broadened her understanding of liquidity management and macroeconomic policy—critical to addressing Egypt’s economic issues.

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As Deputy Governor, Helal played an instrumental role in the controversial decision to float the Egyptian pound in 2016. This move, part of broader currency reforms, aimed to curb the black market and secure a $12 billion loan from the International Monetary Fund (IMF). While the devaluation initially spiked inflation, it proved essential in stabilizing Egypt’s economy by reducing the deficit and boosting foreign exchange reserves.

Beyond the CBE, Helal also serves as Deputy Chair of the Egyptian Banking Institute, where she advocates for professional development within Egypt’s banking sector. Her recent appointment to the board of Telecom Egypt further extends her influence in corporate governance. Lobna Helal’s leadership and reform-driven approach continue to cement her legacy as a key figure in Egypt’s economic and financial transformation.

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H.E. Dr. Mariam Matar

Rasha Al-Khamis Breaking Barriers in Sports and Adventure

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A Pioneer in Genetic Research and Healthcare Advocacy

asha Al-Khamis, a 28-year-old Saudi pioneer, has made her mark as the kingdom’s first certified female boxer and an adventurer who has climbed two of the world’s seven summits. While her family is renowned for its cultural and artistic legacy—being the granddaughter of the late writer Abdullah bin Khamis—Rasha’s passion for sports, geography, and nature led her to forge a path in the world of boxing and extreme challenges.

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er Excellency Dr. Mariam Matar is a trailblazer in the field of genetic research and biotechnology in the Arab world. As a leading healthcare influencer, she has significantly advanced the study of genetics and champions public education on genetic disorders across the Middle East. Dr. Matar is responsible for placing the UAE on the global map for genetic research and innovation, playing a pivotal role in the introduction of landmark legislation for pre-marital screening and preventive genetic testing in the UAE.

Captain Sahar Rasti Breaking Barriers as the First Emirati Female Ship Captain and CEO

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aptain Sahar Rasti is a trailblazer in the maritime industry, earning her place as the First Emirati Female Ship Captain, CEO, and founder of the SJR Group. With a deep passion for luxury yachts, scuba diving, and marine conservation, Captain Rasti has shattered stereotypes and proven that determination knows no bounds.

Her journey began in 2017 when she obtained her ship captain certification, making history as the first Emirati woman to excel in the International Law Course on Maritime Aid and Maneuvers Level I and II in the Middle East.

This milestone marked the beginning of her commitment to breaking down gender norms and inspiring other women to pursue careers in the maritime sector.

In addition to her expertise in commercial shipping, Captain

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Rasti’s love for the underwater world led her to become a certified scuba diver. Through her diving experiences, she advocates for marine conservation, highlighting the need to protect the oceans for future generations.

Dr. Matar holds prominent positions, including Co-chair of the Global Commission to End the Diagnostic Odyssey for Children with a Rare Disease, a member of the WHO Collective Global Network for Rare Diseases, and Steering Committee Co-Lead for the NNEdPro Middle East Regional Network. She also serves on the Selection Committee of the Zayed Sustainability Award and is a recognized Ambassador of Science for Women in STEM by Springer Nature.

Her remarkable contributions have earned her recognition as one of the top 20 Arab researchers with the most profound impact on humanity. In 2006, Dr. Matar became the first Emirati woman to hold the position of Senior Undersecretary of the Ministry of Health, marking a historic milestone in her career.

Al-Khamis fell in love with boxing after joining a local club and training consistently for two years. “Boxing has developed my character, speed, and efficiency,” she says. She finds the sport empowering, boosting self-confidence while promoting quick reflexes and mental clarity. Her commitment to boxing led her to become a certified coach, after training with the Saudi Boxing Federation and learning the Cuban boxing techniques. She now shares her knowledge with over 160 women at King Saud University.

Sarah Muhanned Al Nuaimi A Visionary Leader in the Food Industry

Dr. Mariam Matar continues to inspire and lead by example, driving healthcare and scientific advancements in the region and beyond.

Sarah Muhanned Al Nuaimi, born on January 25, 1995, in Baghdad, is the Chief Executive Officer (CEO) of Lacrima Dairy Industry - Middle East, a subsidiary of Euro Investment Holding Group.

Under her leadership, Lacrima has become a major player in the dairy industry across the Middle East, including Jordan, Egypt, Saudi Arabia, UAE, Lebanon, and Syria.

As the CEO of the SJR Group, Captain Rasti leads a team of passionate professionals who share her vision for excellence in the maritime industry. Her leadership continues to set new standards in both luxury yachting and commercial shipping, exemplifying the power of perseverance and passion in achieving success.

Sarah graduated with a degree in pharmacy from Petra University in 2019 and earned a Master’s in Business Administration from the German Jordanian University in 2023. She began her career with Euro Investment Holding Group and became the CEO of Lacrima in 2020. In her role, she has driven innovation, embraced digital transformation, and focused on the company’s social responsibility, particularly in terms of community support.

Captain Sahar Rasti is more than just a pioneer in a male-dominated field; she is a symbol of Emirati women’s strength and resilience. Her story inspires others to challenge limits and pursue their dreams with determination and courage.

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Her commitment to female empowerment is a key part of her leadership style, as she actively encourages the advancement of women in leadership roles. Sarah’s focus on talent development and operational excellence has been central to Lacrima’s growth, with over 30 popular products now available.

Sarah’s leadership is built on collaboration and building strong relationships with partners, which has earned her credibility across the industry. She is dedicated to ensuring that Lacrima continues to grow sustainably, focusing on both commercial success and improving the quality of life for communities.

With her visionary approach, Sarah continues to guide Lacrima toward greater success, setting high standards for innovation and corporate responsibility.

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Kholoud Attar Empowering Creativity and Digital Transformation

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holoud Attar is the founder and creative director of KAAPH Media, a leading creative media house in Saudi Arabia. Established 16 years ago, KAAPH publishes a design magazine that has become a key platform for the creative industry, now in its 70th issue and reaching 30,000 copies per edition. In addition to publishing, KAAPH offers production and publicity services, executing high-profile projects with international and governmental clients.

Attar is also the CEO of Attar Software Engineering Company (ASE), which has been at the forefront of digital transformation for over 40 years.

Leading a team of 35, she continues to guide businesses through their digital evolution.

Known for her role as a consultant, Attar has helped many local designers turn their creativity into successful ventures. She serves on the board of the Saudi Art Council and the Minerat Business Group, further solidifying

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ulwa Alwazzan, founder and creative force behind Lulwa Fine Jewelry and Lulu by Lulwa, has become a trailblazer in the luxury fine jewelry sector of the GCC since 2014. Known for her innovative approach to jewelry design, Alwazzan made waves in 2018 by merging New Plexi material with Arabic calligraphy, a groundbreaking move that reshaped design trends within the industry.

Her educational journey took her to prestigious institutions, including the Gemological Institute of America, L’Ecole School of Jewellery Arts in Paris, St. Martin’s, and Florence. Yet, Alwazzan credits her hands-on experience and deep industry immersion as her true source of knowledge and inspiration. With a keen eye for creativity and innovation, she has honed her craft, making a significant mark on the regional and global jewelry scene.

Operating out of her state-of-theart manufacturing unit in Dubai, Alwazzan’s jewelry creations have gained recognition across

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her influence in the region’s creative and business communities.

Kholoud Attar’s influence extends far beyond her entrepreneurial ventures.

As a pioneer in Saudi Arabia’s creative and digital transformation sectors, she has played a pivotal role in shaping the future of both industries. Her leadership in KAAPH Media and ASE has provided a unique blend of creativity and technology, offering innovative solutions that help businesses navigate the complexities of the digital age. In addition to her consultancy work, Attar is deeply committed to fostering the next generation of creative talent in Saudi Arabia. Through her work with local designers, she helps turn ideas into thriving businesses, empowering individuals to succeed. As a member of various influential boards, she advocates for the intersection of art, technology, and business, positioning Saudi Arabia as a hub for creativity and innovation. Her contributions have been instrumental in advancing the region’s economic diversification efforts, particularly in the context of Saudi Vision 2030.

Empowering Women, Leading with Excellence

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ara Onsi, a trailblazer in the world of fashion, has made a mark as an Egyptian bridal and fashion designer whose creations transcend occasion, serving as a medium for self-expression and personal empowerment.

With her eponymous brand, SARA ONSI, she seeks to empower women through bold designs, inclusivity, and functionality. Onsi’s designs embrace diversity, offering choices in various sizes and modest styles while maintaining a high standard of elegance.

Since the brand’s inception in 2016, Onsi has gained international recognition, showcasing her collections at the world’s leading fashion weeks in New York, Paris, London, and Milan. Her dedication to merging artistic vision with business strategy has seen her designs worn by celebrities and featured on red carpets worldwide. Onsi’s Prêt-à-Porter collection, launched in

2023, reflects her commitment to accessible luxury and sustainability.

The designer’s journey, however, was not always linear. From starting out in the banking sector with a commerce degree to discovering her passion for fashion through personal challenges, Sara’s story is one of resilience and self-discovery. Today, she leads a growing team, manufacturing in Cairo, Beirut, and Dubai, while remaining dedicated to producing high-quality, sustainable pieces. Her work is not just about creating beautiful garments—it is about telling stories, empowering women, and embracing the transformation of personal and professional lives through the artistry of fashion.

Through her designs, Sara Onsi continues to inspire and redefine what it means to be a modern, empowered woman in today’s fashion world.

Sara Onsi

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the GCC and beyond. Her belief in the transformative power of creativity and entrepreneurship continues to drive her mission, as she pushes the boundaries of luxury fine jewelry design in the ever-evolving market.

Lulwa Alwazzan’s passion for innovation and craftsmanship has positioned her as a leading figure in the global luxury jewelry landscape. Her ability to seamlessly blend traditional art forms with modern materials, such as Plexi and Arabic calligraphy, has earned her numerous accolades and collaborations. Alwazzan’s collections have been featured at international exhibitions, solidifying her reputation as an industry disruptor and a pioneer for future generations of jewelry designers. She continues to expand her brand’s reach, with a vision to inspire confidence and empower individuals through exquisite, handcrafted jewelry.

Natasha Hatherall

Weaving Stories of Empowerment Through Fashion

atasha Hatherall, Founder and CEO of TishTash Communications, exemplifies the transformative power of women’s empowerment in the workplace. With a 100% female workforce, TishTash has not only achieved impressive business growth but has also set new standards for women’s success in the corporate world. Under her leadership, the agency has achieved a remarkable 50% year-on-year growth rate and won the prestigious “Best PR Agency in the Middle East” award for two consecutive years.

Hatherall’s career in public relations and marketing spans over two decades, during which she has been a trailblazer for women’s growth and development. At TishTash, she has created an environment that prioritizes employee well-being, offering flexibility, women’s health policies, and career development opportunities.

Her commitment to work-life balance is evident through initiatives like a 4.5-day workweek, paid menstrual, fertility, and menopause leave, and remote work options.

Lulwa Alwazzan Pioneering Luxury Fine Jewelry Innovator in the GCC 70 // Womenpreneur Middle East

A strong advocate for women’s reproductive rights and health challenges, Hatherall’s leadership is characterized by empathy, open dialogue, and a genuine passion for empowering others.

Her journey is a testament to the potential that emerges when women are given the support to pursue their dreams and lead with both tenacity and compassion.

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Dana Al Salem

Mona Mirza

Founder & CEO of FanFactory Ltd

Revolutionizing Aesthetics with Biolite Dubai

Dr. Nawal K. Al-Hosany Resilience and Vision in Finance

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ona Mirza, CEO and Founder of Biolite, Dubai’s premier aesthetic clinic, has over 20 years of experience in the aesthetics industry. Beginning her career in London at 18, Mona established Biolite in Dubai in 2007, where she quickly became a pioneer in combining health and beauty through innovative technology.

Throughout her tenure, H.E. Al Serkal has been instrumental in expanding the club’s facilities, enhancing its programs, and strengthening its commitment to women’s development and wellbeing. A dedicated family woman, she balances her professional life with raising three daughters and supporting her husband, His Excellency Tariq Al Gurg, CEO of Dubai Cares.

Biolite offers a unique Healthness Clinic experience, blending advanced treatments for longevity and positive aging with a focus on personalized care. Mona’s holistic approach promotes both inner well-being and outer beauty, making Biolite a standout in the industry.

Mona was one of the first licensed IPL and laser practitioners in the UK in the 1990s and has certifications in clinical psychotherapy and hypnotherapy. Biolite has received numerous accolades, including recognition as one of Dubai’s Top 100 SMEs and Best Aesthetic Surgery & Dermatology Clinic Dubai 2020. The clinic has also been featured in global publications such as Vogue, Forbes, and Marie Claire.

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In 2002, Dana transitioned to television, managing major projects like the launch and rebranding of Sky Italia, MBC, and ITV, where she specialized in on-air audience retention.

Her innovative work in television earned her the World Gold Promax award in 2005. Later, Dana founded LostRecords, a music company that produced and managed global tours for renowned artists like Chris Stills, Youssou NDour, and Louis Bertignac. By leveraging consumer database strategies, she significantly increased ticket and merchandising sales, surpassing institutional players.

Dr. Al-Hosany has made significant contributions to the UAE’s renewable energy and sustainability agenda, including serving as Deputy Director General at the Emirates Diplomatic Academy (now Anwar Gargash Diplomatic Academy) from 2017 to 2018. She currently holds various leadership positions in public, private, and academic sectors, both in the UAE and globally. She is a key member of the COP28 UAE Advisory Committee, guiding climate action efforts for the UAE presidency. Her advisory roles extend to organizations like the

Today, Dana is the Founder & CEO of FanFactory Ltd, a tech agency specializing in consumer lead generation and intelligence. FanFactory helps various industries—including media, sports, retail, and luxury brands—find and engage future audiences, driving sales through higher engagement rates. The company was named one of the top 100 tech companies in the UK in 2013, earning the Tech 100 Insider award.

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In addition to her role at SLC, H.E. Al Serkal holds several other influential positions. She is the Vice Chairperson of the Sharjah Cultural and Chess Club and has been a Board Member of the Sharjah Children Centres and the Sharjah Sports Family Awards. She has also been actively involved in community initiatives, serving as Head of the Child Safety Campaign in 2010.

r. Nawal Al-Hosany is the Permanent Representative of the United Arab Emirates (UAE) to the International Renewable Energy Agency (IRENA), a role she has held since its inception in 2018. Prior to this, she served as the Executive Director of Sustainability at Masdar from 2008 to 2017, overseeing the company’s renewable energy initiatives. During this time, she also directed the Zayed Future Energy Prize (now the Zayed Sustainability Prize) from 2011 to 2018, promoting global innovation in sustainable energy.

ana has been a pioneering force in digital media since 1994 when she co-founded Clockwork, a Stockholm-based multimedia agency known for creating the first interactive online platforms. In 1996, she co-founded Yahoo! Europe, where she played a crucial role in building the production team and launching 40 online services across Europe. Dana’s leadership in diversifying revenue streams and implementing premium D2C services set the foundation for Yahoo’s success in the European market.

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er Excellency Khawla Al Serkal is the Director General of Sharjah Ladies Club (SLC), a position she has held since 2015, having been with the club since 2005. Under her leadership, SLC has seen significant growth and development, becoming one of the region’s most prominent organizations dedicated to empowering women. H.E. Al Serkal’s career began after her graduation from the American University of Sharjah with a Bachelor of Science in Business Administration, specializing in marketing. She initially joined Dubai Municipality, where she worked in institutional marketing and later led the exhibitions unit. In 2005, she transitioned to Sharjah Ladies Club as the Assistant Marketing Manager, and her impressive leadership and vision led to her promotion to Director General in 2015, a role that recognizes her immense contributions to the club’s success.

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Momentum for Change initiative of the UNFCCC, National Geographic, and the Payne Institute at the Colorado School of Mines.

Dr. Al-Hosany’s advocacy for sustainable development extends to her role as Vice Chair for the Global Council of the SDGs, and she has previously served on the board of Sustainable Energy for All (SEforALL) and Khalifa University. Throughout her career, she has received numerous accolades, including an honorary Doctor of Letters degree from Keele University, the Arab Woman Award, and the Emirates Business Women Award.

A trailblazer in both her professional and personal endeavors, Dr. Al-Hosany is one of the first two Emirati women to climb Mount Kilimanjaro. She is also the host of On Renewables, a podcast that features leaders in climate, sustainability, and energy. Dr. Al-Hosany holds a Ph.D. from Newcastle University and a degree from the UAE University’s Faculty of Engineering. Her contributions to sustainability and energy have positioned her as a leading figure in global climate action.

Her dedication and leadership have earned her various awards, including the Sheikha Jawaher Medal for Contribution and Excellence in 2014 and the “Emirati Women Achiever” award in 2015. H.E. Al Serkal’s commitment to social causes is also notable. In 2006, she was part of the organizing committee for Majida AlRoumi’s charity concert and supported the “Together for Lebanon” campaign to aid Lebanese citizens. Through her work, H.E. Khawla Al Serkal continues to inspire women and contribute to the community, both professionally and personally.

H.E. Khawla Al Serkal Director General, Sharjah Ladies Club Womenpreneur 2024

Womenpreneur Top 100 Elite

Womenpreneur Top 100 Elite

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Aysha Al Busmait, a renowned Career and Diplomacy Coach, serves as an International Relations Expert at the UAE Ministry of Energy and Infrastructure and is the founder of Nations Coaching Institute.

With over 30 years of experience, she holds a Ph.D. in Mass Communication from Cairo University and a Personal Performance Coaching Diploma from the UK.

Sheikha Noura Khalifa Al Khalifa A Journey of Empowerment, Beauty, and Innovation

Dr. Aysha Al Busmait Career and Diplomacy Coach, Author, and Leader in International Relations

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heikha Noura Khalifa Al Khalifa is a prominent entrepreneur, founder of Medpoint Design, Event, and Consultancy SPC, The Nine Training Center, and Medpoint Training Center in Bahrain and Abu Dhabi, as well as Chairwoman of Bahrain This Week newspaper. Her work centers on expanding the Medpoint and The Nine business groups and establishing premier event platforms across the Middle East.

Driven by a mission to empower youth and women, Sheikha Noura bridges Eastern and Western perspectives by hosting educational events that gather over 100 universities under one roof. Since 2008, Medpoint has pioneered projects ranging from educational exhibitions to women-centric events and training initiatives that bolster the re-

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gion’s economic growth.

Sheikha Noura’s dedication to social causes is evident through initiatives like the Pink Line book, and her efforts have garnered international acclaim.

In 2018, she was named one of the Top Arab Business Influencers in the Middle East

by Gulf Business magazine.

Her achievements include the Honor Seal from HH Princess Sabeeka Al Khalifa for top entrepreneurship in Bahrain and the Best Entrepreneur in the Middle East award from the Malaysian government.

Please join us in welcoming H.E. Shaikha Noora Al Khalifa to the stage—a visionary leader shaping the future of business and empowerment in the Middle East.

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la Mahmoud Ebrahim, recognized as “Best Business Leader of the Year 2024” at the Middle East Summit of Excellence, drives digital transformation at Schneider Electric. With expertise in sales, IT services, and energy management, she leverages technology to empower individuals and organizations.

Ola emphasizes inclusivity and strategic leadership, drawing on her ability to navigate complex markets and lead diverse teams.

Passionate about supporting women in tech, she advocates for their unique contributions to innovation.

Balancing corporate and entrepreneurial ventures, Ola mentors aspiring professionals through social media, sharing insights to

help them thrive. Her vision is to inspire future leaders by creating opportunities and embracing digital tools for growth.

Ola’s advice to women entrepreneurs: “Don’t be afraid to start. Leverage digital tools, stay agile, and seek mentorship.

Dr. Al Busmait played a key role in the UAE’s achievement of Category B membership in the International Maritime Organization (IMO) and was honored as an IMO Goodwill Maritime Ambassador in 2019.

A prolific author, Dr. Al Busmait has written extensively on mass communication, tolerance, and poetry, with recognition from His Highness Sheikh Mohammed bin Rashid Al Maktoum for

her contributions to UAE Expos. Her career spans roles in media, government, and academia, including Director of Marketing and Communication at the Roads and Transport Authority and Dubai Sports Council.

Championing Sustainability, Innovation, and Youth Empowerment

Her numerous accolades reflect her dedication to innovation, government excellence, and empowering women in leadership.

Dr. Al Busmait is also a prominent speaker and trainer, empowering professionals through her coaching programs. Her leadership and mentorship have positively impacted countless individuals, particularly women aspiring to excel in diplomacy, communication, and leadership.

Her work continues to inspire and pave the way for future leaders, particularly women in the fields of diplomacy and governance.

Ola Mahmoud Ebrahim Leading Digital Innovation and Empowerment

Ola Mahmoud Ebrahim’s leadership extends beyond her corporate role, as she champions the importance of continuous learning, adaptability, and resilience in an ever-changing business environment. Through mentorship, she empowers others to navigate challenges, push boundaries, and seize opportunities.

Her work continues to inspire future generations of female leaders in tech and beyond.

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Sara Al Ameri

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ara AlAmeri is a distinguished Emirati diplomat, climate advocate, entrepreneur, and social media influencer, renowned for her exceptional contributions to sustainability, innovation, and global diplomacy. Her journey is one of dedication to environmental stewardship, entrepreneurship, and empowering young voices in the fight against climate change.

Sara began her academic journey with honors in GIS and Remote Sensing from the United Arab Emirates University, followed by postgraduate studies in UAE Diplomacy and International Relations. Currently pursuing a Master’s degree in Sustainability at Harvard University, Sara continues to build expertise to address global environmental challenges.

COP27, COP28, and the United Nations General Assembly, pushing for youth-driven climate solutions. Her entrepreneurial spirit shines through in her innovation, including the “Smart Submarine” project that won the UAE University Chancellor’s Innovation Award, and her successful business ventures.

In addition to her professional accomplishments, Sara uses her social media platform to inspire others on sustainable living and environmental awareness. As the founder of “Taameer” and host of the “Sustainability Through Generations” podcast, she educates her followers on actionable sustainability practices.

As an Information Analysis Specialist at the UAE Ministry of Foreign Affairs, Sara plays a vital role in shaping the country’s political and economic strategy. Her involvement in hosting COP28 and her recognition with the Minister of Foreign Affairs Excellence Award underline her leadership in global diplomacy.

Sara is also a trailblazer in breaking stereotypes. With interests in fashion design, boxing, and horse riding, she challenges conventional norms and encourages women to pursue their passions fearlessly. Through her multifaceted achievements, Sara AlAmeri stands as a powerful role model for women, particularly young Emirati women, showing them that with dedication and passion, they too can shape a better world.

A prominent member of the Arab Youth Council for Climate Change, Sara actively represents the UAE at major international platforms such as COP26,

Her message to all is clear: “God has created us on this Earth to build and preserve it, not to destroy it, and it’s a huge responsibility indeed.

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Womenpreneur Top 100 Elite

Womenpreneur Top 100 Elite

Anaam Baig Formidable figure in Fashion, Media, and Entrepreneurship

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naam Baig, born in Manama, Bahrain, in 1989 and raised in Dubai, is a formidable figure in fashion, media, and entrepreneurship. As CEO of Ever Broadcast and co-founder of Ever Events, Anaam has redefined event management in the UAE, curating high-profile events such as the World Police Summit, the International Bhojpuri Film Awards, and the Moonlight Music Festival. Her journey is marked by resilience and innovation, beginning with her launch of the fashion brand Diamante in 2013, which positioned her as a prominent designer in Dubai’s fashion scene.

Anaam’s media career took off in 2015 at Dubai Media Inc., where she served as a Brand Image Consultant, orchestrating brand images for major events including Dubai Shopping Festival, Dubai Summer Surprises, and Expo 2020 Dubai.

Her strategic role in the Expo Media Center allowed her to manage branding efforts for one of Dubai’s

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atricia Vega, CEO and founder of The Royal Game, has redefined the luxury concierge industry since founding the company in 2016. Specializing in bespoke services for high-net-worth individuals and corporate clients, The Royal Game offers a wide range of personalized experiences, including yacht charters, private jet bookings, fine dining, holiday home rentals, and luxury transportation. Patricia’s unwavering dedication to excellence and meticulous attention to detail has propelled her business to the forefront of Dubai’s competitive luxury market.

Patricia’s entrepreneurial journey began in nightlife, where she gained experience organizing events and building relationships. She transitioned into the yacht business, eventually founding The Royal Game as a lifestyle management consultancy.

Her success is rooted in a commitment to innovation and client satisfaction, ensuring seamless experiences for her diverse clientele. In 2023, she was handpicked as one of the Sharks on Shark Tank Egypt, reinforcing her status as a visionary entrepreneur.

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Under Patricia’s leadership, The Royal Game has thrived through continuous innovation and an exceptional multicultural team. One of her most notable achievements was securing a villa rental for 2 million AED per month during the COVID-19 lockdown, showcasing her ability to meet extraordinary client demands.

largest global events, solidifying her expertise in high-stakes event coordination. Anaam’s leadership qualities and organizational prowess are evident in her expansion into media production, where she led several government and corporate initiatives, underscoring her role as a dynamic force in the industry.

In 2024, Anaam is set to host notable events, including the Chak De India Independence Day celebration and Navratri Utsav with Falguni Pathak. Her approach to leadership is rooted in inclusivity and support, fostering a collaborative and empowering work culture that aligns with her vision of inspiring the next generation. As a single mother and advocate for women in business, Anaam’s story is a testament to her resilience and her ability to balance personal and professional responsibilities.

Patricia Vega

CEO and founder of The Royal Game

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ilda Louca, the founder and CEO of MITCHA, is a pioneer in Egypt’s creative and entrepreneurial sectors. Since launching the platform in 2018, Louca has revolutionized Egypt’s design scene by creating a dynamic marketplace that showcases and supports local designers and artists. MITCHA, which now features over 200 designers and brands, has become a key player in nurturing and amplifying the voices of Egyptian creatives. The platform serves as more than just an e-commerce site; it is a cultural hub that connects emerging talents with a broader audience and global opportunities.

Before embarking on her entrepreneurial journey, Louca gained invaluable experience in sales and marketing, starting at the age of 18. Her early exposure to the business world allowed her to develop the strategic skills and leadership qualities that would later propel MITCHA to success. MITCHA’s mission is rooted in Louca’s desire to empower Egyptian designers by providing them with the tools to reach new markets, collaborate with others, and grow their brands.

Lara Tabet

In 2023, Louca’s entrepreneurial prowess earned her a coveted spot on the inaugural season of Shark Tank Egypt, where she shared her insights with aspiring entrepreneurs and reinforced her position as a leading innovator in Egypt’s creative industry. Louca’s presence on the show further cemented her reputation as a visionary and a mentor, inspiring the next generation of entrepreneurs.

Founder and CEO of MITCHA

Through MITCHA, Louca has created a platform that transcends traditional e-commerce. It’s a place where the artistic and entrepreneurial spirits of Egypt’s creatives can flourish. Under Louca’s leadership, MITCHA continues to grow and reshape the Egyptian design landscape, proving that with vision, dedication, and a commitment to local talent, businesses can thrive in today’s competitive world.

Hilda Louca’s dedication to fostering local talent and her innovative approach has positioned MITCHA as a leader in Egypt’s creative industry, inspiring a new wave of entrepreneurial success.

A Pioneering Force in Egypt’s Financial Sector

Patricia believes that personalization, technology integration, sustainability, and wellness will define the future of luxury concierge services.

She advises aspiring entrepreneurs, particularly women, to embrace their unique perspectives, remain resilient, and continuously adapt to industry trends. Her leadership and vision have positioned The Royal Game as a leading player in Dubai’s luxury market, with a focus on providing unparalleled, tailored experiences to clients worldwide.

Hilda Louca

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ara Tabet is a Dubai-born visionary known for her remarkable achievements across media, fashion, and business. With roots in Dubai, Tabet has built a highly respected career that bridges creative industries and entrepreneurship. Her journey began in fashion, where her passion for design and innovation laid the foundation for her diverse career. This early exposure propelled her to become a sought-after figure in Dubai’s fashion scene, eventually leading her to expand her interests into media.

In media, Tabet has distinguished herself as a charismatic TV presenter and interviewer. Over her career, she has conducted more than 7,000 interviews, featuring high-profile personalities like Richard Branson, Jennifer Lopez, and other global figures. Her authentic interviewing style and ability to connect with audiences helped her carve a niche in an industry that thrives on trust and presence. With a natural storytelling ability, she’s earned acclaim for showcasing local and international content, effectively blending Dubai’s global outlook with her deeply rooted local perspective.

Patricia Vega’s journey exemplifies the power of innovation, resilience, and customer-centricity. As she continues to redefine the luxury concierge industry, her leadership inspires others to embrace creativity and excel in a dynamic market.

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In addition to her media and fashion accomplishments, Tabet is also an entrepreneur. She founded Fashion Preneur, a platform that assists businesses by hosting workshops, seminars, and networking events aimed at fostering brand growth. Through Fashion Preneur, Tabet connects emerging businesses with potential investors and partners, providing them with resources essential for scaling. Her platform has gained traction as a hub for entrepreneurs seeking growth, becoming especially valuable for brands looking to enter Dubai’s competitive market.

Despite a demanding career, Tabet balances professional success with family responsibilities, embodying resilience and effective time management. Her commitment to philanthropy also reflects her dedication to giving back to her community. Through charitable efforts, Tabet supports various causes, demonstrating a lasting impact on Dubai’s social fabric. Her journey continues to inspire many, solidifying her reputation as a trailblazer in media, fashion, and business.

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Womenpreneur Top 100 Elite

Aditi Khare A Journey from Engineering to Global Communications Leadership

Womenpreneur Top 100 Elite

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diti Khare’s professional journey is a testament to the power of passion, adaptability, and resilience. Starting her career as a Computer Science Engineer, Aditi soon found her true calling in marketing and communications. Today, she serves as the Head of Communication at Symbiosis Dubai under the Ministry of Education, where she leads transformative campaigns for global giants like Danube Group, Alibaba, TikTok, and Weber Shandwick. Her career, marked by creativity and leadership, highlights her ability to navigate diverse industries and global brands, establishing her as a force to be reckoned with in the communications space.

Aditi’s shift from engineering to marketing began during her MBA at Symbiosis Pune, where she earned a place in the prestigious National Godrej Gurukul Internship Program. This experience introduced her to the power of storytelling, sparking a passion that would shape her future. She quickly learned to blend data-driven insights with compelling narratives, transforming brands by connecting them with audiences on an emotional level.

One of Aditi’s standout achievements was the “1% Man” campaign for Danube Group, which made luxury homes more accessible through a 1% payment plan. Collaborating with content creator Nas Daily, Aditi ensured the campaign reached a global audi-

Retta The Journey of a Modest Fashion Icon and Entrepreneurial Powerhouse

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etta has emerged as a trailblazing influencer, entrepreneur, and businesswoman in the fast-paced world of social media. With over a decade of experience, she has amassed over a million followers across platforms, launched a successful marketing agency and beauty brand, and collaborated with global giants like Nike, SHEIN, Mac, and Sephora. Her journey is one of passion, resilience, and breaking barriers, especially for women pursuing their dreams.

Her rise began in 2013 when she started posting modest fashion content, showcasing hijab styles and daily outfits. Recognizing a gap in the market for women seeking fashion inspiration while maintaining modesty, Retta’s content quickly resonated. What began as a hobby soon transformed into a full-fledged career when she realized the potential of her platform.

“When I took it seriously and committed to creating content that reflected my personality, that’s when I

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ence, resulting in overwhelming success.

Aditi’s work with Alibaba and TikTok tested her crisis management skills during politically charged moments, such as app bans. She navigated these challenges with strategic foresight, earning her recognition, including being named Alibaba’s top new joiner in 2017.

Her commitment to continuous learning has led her to explore new marketing methodologies and earn multiple accolades, including the 2024 Provoke Influence and 2023 40 under 40 Business Elite Magazine awards.

Aditi’s leadership, built on consistency and confidence, continues to inspire future generations of marketers, demonstrating the power of combining creativity with strategy.

As a dedicated mentor, Aditi also plays a key role in guiding young professionals in the industry. She frequently speaks at conferences and educational institutions, sharing insights on brand storytelling, digital marketing, and crisis communication. Her influence is not only evident in her own achievements but also in the growth of those she mentors.

Her ability to embrace change, build global campaigns, and lead with emotional intelligence cements her legacy as a trailblazer in the communications industry. Her work is a testament to her belief that marketing, when done with empathy and vision, can create meaningful connections and drive long-term brand loyalty across global markets.

grew huge numbers,” she explains.

Retta’s career has seen numerous milestones, including collaborations with global brands like Nike and Mac. One of her proudest achievements was a campaign for Dubai’s first Korean skin lounge, Tups, featured across City Walk screens. Her influence has earned her recognition, including a spot on the “Most 50 Influential Women in the Middle East” list. Media appearances on MBC, CNN, and Skynews Arabia further solidified her credibility.

In addition to her influencer career, Retta launched IQON Marketing Agency in Dubai, offering services like content creation and business consultancy. She also created Beauty by Retta, focusing on simplicity and results, with a popular home laser product for hair removal and skincare.

Retta’s entrepreneurial spirit, commitment to empowering women, and her ability to adapt to the evolving market have positioned her as a powerful figure in the world of fashion, beauty, and business.

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Womenpreneur 2024

Travel Trends

Travel Trends

Travel Trends: Exploring Fashion and Events in the UAE all tastes—from high-end luxury brands to modest fashion and streetwear. Travellers from around the globe flock to the city to indulge in its tax-free shopping, making it a paradise for fashion enthusiasts.

The Dubai Mall, one of the world’s largest shopping centres, is a key highlight for visitors, featuring over 1,200 retail outlets, including flagship stores for brands like Louis Vuitton, Chanel, and Gucci. The mall’s Fashion Avenue, a dedicated luxury wing, houses some of the most prestigious names in fashion, offering visitors an immersive shopping experience. However, Dubai’s fashion landscape is not limited to international brands.

Travellers seeking a more local flavour can explore the UAE’s growing community of homegrown designers. Boutiques such as BySymphony and S*uce feature collections by emerging Emirati designers, reflecting the fusion of modernity and tradition that defines UAE fashion.

T The UAE is globally renowned for its luxury, extravagance, and cutting-edge modernity, making it one of the world’s most sought-after travel destinations. In recent years, the country’s tourism sector has not only capitalised on its breathtaking architecture and world-class resorts but also on its thriving fashion and events industries. From fashion-forward shopping experiences to cultural festivals and major international events, the UAE offers travellers an unparalleled blend of luxury and cultural immersion.

In this travel column, we explore how fashion and events are redefining tourism in the UAE, drawing millions of visitors annually who come not only to experience the country’s iconic attractions but also to engage with its burgeoning fashion scene and exclusive events calendar.

Fashion Tourism: The UAE as a Global Shopping Destination The UAE has established itself as a premier destination for fashion tourism, with Dubai and Abu Dhabi leading the charge as the region’s fashion capitals. Dubai, in particular, is home to an array of luxury shopping malls, fashion boutiques, and souks that cater to

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Beyond the traditional shopping experience, fashion tourism in the UAE also includes a cultural dimension. Events such as Arab Fashion Week and Modest Fashion Week attract a global audience, offering travellers a front-row seat to the latest trends in Middle Eastern and international fashion. These events provide an exclusive opportunity to witness runway shows, meet designers, and even purchase limited-edition pieces directly from the catwalk.

The UAE’s Events Calendar: Where Fashion Meets Culture The UAE is not only a hub for fashion, but also a global leader in hosting world-class events. For travellers seeking to combine their love of fashion with cultural experiences, the UAE’s event calendar offers a plethora of opportunities to do so. From the glitz and glamour of fashion weeks to cultural festivals and mega-exhibitions, the UAE has something for everyone.

One of the most prominent events on the calendar is the Dubai Shopping Festival (DSF), which takes place annually from December to January. The month-long extravaganza is a dream come true for fashion lovers, offering unbeatable discounts on luxury brands, as well as street fashion, accessories, and jewellery. In addition to shopping, the festival is packed with entertainment, fash-

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ion shows, and cultural performances, making it a must-visit for tourists during the winter months.

For those interested in art and culture, Art Dubai and Fashion Forward Dubai are essential stops. Art Dubai brings together artists, galleries, and collectors from across the world, while Fashion Forward serves as a launchpad for the region’s most promising designers.

These events reflect the UAE’s commitment to fostering creative industries and provide an ideal setting for visitors to engage with the region’s artistic and fashion communities.

Luxury Meets Leisure: Resort Fashion and Glamorous Getaways Travellers visiting the UAE often seek an escape into luxury, and the country’s upscale resorts and beach clubs are the perfect places to experience the intersection of fashion and leisure. Destinations such as the One&Only Royal Mirage, Atlantis, The Palm, and Jumeirah Zabeel Saray offer not only world-class amenities but also a chance to indulge in resort fashion. Many high-end resorts in the UAE collaborate with fashion brands and host pop-up stores, giving guests exclusive access to curated collections of swimwear, resort wear, and accessories.

Additionally, visitors can experience Dubai’s desert glamour through private desert safaris, which offer a blend of luxury and traditional experiences. Tourists can don locally inspired outfits, such as the flowing abaya or the kandura, and enjoy an evening of fashion photography against the stunning backdrop of the Arabian dunes. Whether it’s a luxury escape on the shores of the Arabian Gulf or a glamorous desert adventure, the UAE’s resorts offer a unique opportunity to experience the country’s fashion-forward lifestyle.

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Conclusion: Fashion, Events, and the Ultimate UAE Experience Whether you are a fashion enthusiast, a cultural connoisseur, or simply looking for an unforgettable travel experience, the UAE’s fusion of fashion and events offers something for every traveller. As the UAE continues to position itself as a global hub for style and innovation, its tourism sector will no doubt thrive on the strength of its vibrant fashion scene and diverse event offerings.

For those planning their next trip, consider timing your visit to coincide with one of the UAE’s major fashion events or festivals. Whether it’s the glitzy Dubai Shopping Festival, the creative flair of Arab Fashion Week, or a luxury resort getaway, the UAE offers the ultimate fashion-forward travel experience that will leave visitors coming back for more.

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Finance

The Financial Impact of Fashion and Events on the UAE Economy A N A LY S I S

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he UAE’s fashion and events industries have seen unprecedented growth over the past decade, contributing significantly to the country’s economy. As Dubai and Abu Dhabi continue to rise as global cultural and fashion hubs, these sectors play a crucial role in diversifying the UAE’s economic landscape, beyond its reliance on oil. Fashion retail, luxury goods, and large-scale events are major contributors to economic activity, offering employment, driving tourism, and fostering innovation. In this article, we explore how these sectors are shaping the financial ecosystem in the UAE, with a focus on growth trends and future prospects.

The Economic Role of Fashion The fashion industry is a central pillar of the UAE’s retail sector, generating billions in revenue each year. According to recent estimates, the UAE’s fashion market revenue is projected to reach US$23.54 billion in 2024, and this figure is expected to grow to US$41 billion by 2029. Much of this growth can be attributed to the country’s high disposable income, increasing urbanisation, and the rapid expansion of e-commerce platforms.

One of the defining characteristics of the UAE’s fashion industry is its focus on luxury.

The country is home to an array of international high-end brands, many of which operate flagship stores in Dubai and Abu Dhabi.

However, it’s not just luxury brands driving growth. The rise of affordable fast fashion brands, as well as a burgeoning modest fashion market, has further diversified the sector, allowing consumers across income brackets to participate in the country’s thriving fashion scene.

In recent years, the fashion sector has increasingly embraced digital transformation.

Online retail now accounts for a significant portion of fashion sales, with e-commerce expected to grow by 5.3% annually, reaching US$2,493.4 million by 2028. This shift toward

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online shopping has opened new revenue streams for both local and international fashion brands, with the UAE leading the region in e-commerce innovation.

Events as an Economic Engine The events industry, particularly in Dubai, has also been a driving force behind the UAE’s economic growth. From fashion weeks and cultural festivals to international expos and corporate conferences, events in the UAE not only promote the country as a global destination but also contribute billions to the local economy.

Major events like the Dubai Shopping Festival (DSF) and Expo 2020 have been instrumental in boosting retail, tourism, and hospitality revenues. For instance, the Dubai Shopping Festival, one of the largest retail events globally, has consistently drawn millions of visitors each year, resulting in increased consumer spending. Such events stimulate the economy by encouraging tourism, which in turn fuels spending in hotels, restaurants, transportation, and entertainment sectors.

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The UAE’s fashion market revenue is projected to reach US$23.54 billion in 2024, with expectations to grow to US$41 billion by 2029, driven by high disposable income, increasing urbanisation, and the rapid expansion of e-commerce platforms

Events also foster opportunities for the local fashion industry by providing a platform for emerging designers and entrepreneurs to showcase their work. The popularity of events like Arab Fashion Week and Vogue Fashion Dubai Experience underscores the importance of events in positioning the UAE as a fashion capital in the Middle East.

Investment and Growth Opportunities The intersection of fashion and events presents a wealth of opportunities for investors and entrepreneurs in the UAE. The fashion industry, in particular, has become a magnet for venture capital and private equity, as investors seek to capitalise on the sector’s rapid growth and its integration with digital platforms. With fashion and events increasingly blurring the lines between retail and entertainment, there is ample room for innovation, particularly in areas such as fashion-tech, sustainable fashion, and virtual fashion experiences.

Additionally, the UAE government has been proactive in supporting both industries through initiatives aimed at promoting the creative economy. From reduced business fees to flexible visa options for entrepreneurs and creatives, the UAE is creating a fertile environment for the growth of its fashion and events sectors.

Conclusion: A Fashionable Future As the UAE continues to cement its place as a global leader in fashion and events, the financial impact of these industries will only grow. With rising consumer demand, government support, and a continued emphasis on innovation, the UAE’s fashion and events industries are poised for exponential growth in the coming years. Whether through digital expansion, new fashion platforms, or worldclass events, the future is bright for those looking to invest in or participate in this dynamic sector.

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