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Womenpreneur Empowering and Aspiring Women to Watch Out in 2023 | Women in STEM

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Middle/East Empowering and Aspiring Issue November 2023

EDITORIAL PICK EMPOWERING EXCELLENCE: THE CRUCIAL ROLE OF MENTORSHIP IN FUELING WOMEN'S SUCCESS IN BUSINESS THE RISE OF MOMPRENEURS: BALANCING BUSINESS AND MOTHERHOOD!

COVER STORY

REDEFINING SUCCESS AND EMPOWERING WOMEN: LARA TABET AND KUBI SPRINGER SPEAK OUT

CRAFTING BEAUTIFUL AND PRACTICAL LIVING WITH GILLIAN SUTHERLAND

JOY NAJM:

RESILIENCE AND ARTISTRY IN THE FACE OF ADVERSITY

BIg mouth concepts Dubai, United Arab Emirates hello@bigmouthconcepts.com www.bigmouthconcepts.com

Womenpreneur Digital Creator | Womenpreneur of the Month

November 2023 / www.womenpreneurme.com

Middle/East

FROM SILENT FAMILY MEMBER TO BOLD VOICE FOR VITILIGO, ENTREPRENEUR, AND MOM

SALAMA MOHAMED ENTREPRENEUR

EDITOR’S NOTE

Editor’s Note Dear Readers, Welcome to our special edition of Womenpreneur-Empowering & Aspiring Issue, dedicated to the trailblazing world of Womenpreneurship. In this issue, we embark on an empowering journey, uncovering the untold stories, challenges, and triumphs of women entrepreneurs who are reshaping industries, breaking barriers, and leaving an indelible mark on the business landscape.

Women entrepreneurs, with their unwavering determination and resilience, are driving innovation, fostering diversity, and creating impactful legacies. In this edition, we shine a spotlight on their journeys, from startup dreams to successful enterprises, celebrating the accomplishments of women who have defied societal norms and paved the way for others to follow.

One of the highlights of this issue is our exploration of the dynamic intersection between technology and women-led businesses. From AI-driven ventures to e-commerce empires, women are leveraging technology to transform their visions into reality. Our features and interviews with influential Womenpreneur offer insights into how they navigate the digital landscape, overcome challenges, and harness technology for business success.

Nurturing Womenpreneurs: Breaking Barriers and Building Legacies

Subisha Surendran Managing Editor, Womenpreneur Middle East

The Womenpreneur of the month, Salama Mohamed will help you to get an understanding of her journey and strengths. On every page, you'll find empowering narratives, expert perspectives, and practical advice tailored to both seasoned Womenpreneurs and those aspiring to embark on their entrepreneurial journeys. Our goal is to provide a platform that not only informs and educates but also inspires and empowers women to achieve their fullest potential in the world of business.

It's an honor for us to present this Womenpreneur - Empowering & Aspiring issue of Womenpreneur Middle East. We trust that the stories and insights shared within these pages will resonate with you, motivate you, and offer valuable guidance as you navigate the exciting and challenging realms of entrepreneurship.

Thank you for joining us on this empowering journey. As we celebrate Womenpreneurs, we encourage your feedback and suggestions, guiding us in our mission to deliver content that uplifts and encourages.

Here's to the strength, resilience, and success of women entrepreneurs around the world.

TABLE OF CONTENTS

THE BRIEF

Empowering Excellence: The Crucial Role of Mentorship in Fueling Women's Success in Business

INFOCUS

The Rise of Mompreneurs: Balancing Business and Motherhood!

10 EMPOWERING & ASPIRING WOMEN TO WATCH OUT IN 2023

WOMEN IN STEM

Bridging the Gender Gap in Science, Technology, Engineering, and Mathematics

INTERNATIONAL WOMEN IN BUSINESS

COVER STORY: THE SISTERHOOD SHOW 45

THE BRIEF

THE BRIEF EMPOWERING EXCELLENCE

Business The Crucial Role of Mentorship in Fuelling Women's Success in Business “Mentorship is not simply a tool for individual advancement, it's a powerful force for systemic change.” By Subisha Surendran

WOMENPRENEUR MIDDLE EAST/ NOVEMBER 2023

In the constantly evolving world of business, women entrepreneurs are carving out their paths, challenging norms, and reshaping industries. However, the journey to success is often riddled with obstacles that require resilience, determination, and crucially, effective mentorship. Throughout history, women in business have defied limitations and shattered glass ceilings. Yet, despite progress, achieving gender parity in leadership roles remains an uphill climb. In this exploration, we delve into the transformative impact of mentorship on women's success in business, highlighting the invaluable role it plays in empowering excellence.

Learning about the Environment The business landscape has undergone significant transformations in recent years, with an increasing recognition of the importance of diversity and inclusivity. While strides have been made, women still encounter unique challenges, including gender bias, limited access to networks, and a scarcity of role models. Mentorship emerges as a powerful tool to address these challenges, offering women guidance, support, and a roadmap to navigate the complexities of the business world and goes beyond mere advice-giving. The Mentorship Paradigm Mentorship is a symbiotic relationship where an experienced and seasoned individual (the mentor) shares knowledge, insights, and guidance with a less experienced individual (the mentee). In the context of women in business, mentorship becomes a catalyst for growth, providing a safe space for learning, skill development, and strategic thinking. It's a transformative journey where experienced individuals invest time and knowledge in guiding promising mentees toward professional growth and fulfillment. In the context of empowering women in business, mentorship takes on a unique significance, providing invaluable support to navigate challenges and unlock potential.

Mentorship provides critical guidance and advocacy, helping women navigate these challenges and build the confidence to claim their rightful place at the table. This personalised guidance proves invaluable in overcoming systemic barriers and accelerating professional growth. Building Confidence and Leadership Skills One of the critical contributions of mentorship is the boost it provides to women's confidence and leadership skills. In environments where imposter syndrome can be pervasive, having a mentor who believes in and champions the mentee's abilities can be transformative.

Through constructive feedback, encouragement, and exposure to leadership opportunities, mentorship empowers women to step into leadership roles with assurance. Many women grapple with self-doubt and a sense of not belonging in high-pressure business environments. A strong mentor can act as a mirror, reflecting their mentee's strengths and achievements, and bolstering their self-belief to break free from imposter syndrome.

Breaking Through Networking Barriers Access to networks is a significant factor in career advancement. Unfortunately, women may find themselves excluded from informal networks where crucial decisions often take place. A mentor, with an established network, can open doors, make introductions, and create opportunities for the mentee. Business success often hinges on strong professional networks. Mentors can open doors to valuable connections, introduce mentees to key decision-makers, and offer crucial advice on navigating complex professional landscapes. This aspect of mentorship is instrumental in addressing the historical lack of inclusivity in business networks.

Navigating Corporate Labyrinths In corporate settings, women often face the labyrinthine structures of advancement, where biases and glass ceilings persist. Mentorship becomes a guiding light, helping women navigate these complex terrains. A mentor, often holding a senior position, can provide insights into organizational dynamics, offer career advice, and advocate for the mentee's advancement. Women often face implicit biases and systemic barriers that hinder their ascent to leadership positions. 07

THE BRIEF

Entrepreneurial Mentorship For women entrepreneurs, mentorship is equally vital, if not more so. Launching and scaling a business involves multifaceted challenges from securing funding to navigating market dynamics. A mentor with entrepreneurial experience can provide invaluable insights, share lessons learned, and offer strategic guidance. This mentorship model significantly enhances the likelihood of a womanowned business not only surviving but thriving in a competitive market. While traditional mentorship often involves a senior-junior dynamic, peer mentorship is emerging as a powerful alternative. Peer mentorship allows women at similar career stages to support and learn from each other. Sharing experiences, challenges, and successes creates a collaborative ecosystem where each member contributes to the collective empowerment of the group.

Challenges in Mentorship While mentorship holds immense promise, challenges persist. The scarcity of female mentors at senior levels, time constraints, and the need for formalised mentorship programs are notable obstacles. Addressing these challenges requires concerted efforts from organisations, leaders, and policymakers to create environments conducive to mentorship. Mentorship is a two-way street. Share your own experiences and insights with your mentor, and offer support and encouragement in return. This fosters a collaborative environment where both mentor and mentee benefit from the exchange of knowledge and perspectives.

Overcoming the Confidence Gap Mentorship becomes a driving force in championing diversity and inclusion in business. When women hold leadership positions, acting as mentors, they contribute to breaking down barriers for the next generation. Mentorship programs that actively promote diversity ensure that underrepresented voices are heard and that the business landscape becomes more reflective of the broader society.

Research has consistently highlighted a confidence gap between men and women in the workplace. Mentorship addresses this gap by providing a supportive environment where women can articulate their goals, receive constructive feedback, and hone their selfpresentation skills. As women see their mentors navigate challenges with confidence, they are inspired to do the same.

“A mentor is someone who allows you to see the hope inside yourself.” — Oprah Winfrey

WOMENPRENEUR MIDDLE EAST/ NOVEMBER 2023

The Ripple Effect of Mentorship

The impact of mentorship extends beyond the individual mentee. It creates a ripple effect, influencing organisational culture and societal perceptions. As more women benefit from mentorship, the narrative around women in business shifts. Stereotypes are dismantled, and the business world becomes more attuned to the diverse talents and capabilities that women bring to the table. Women in business mentorships serve as more than just individual success stories. They create a ripple effect, inspiring and empowering other women to pursue their ambitions. As mentored women reach leadership positions, they act as role models, paving the way for future generations and creating a more diverse and inclusive business landscape.

Mentorship is not simply a tool for individual advancement, it's a powerful force for systemic change. By empowering women in business through mentorship, we unlock their full potential, fuel innovation, and foster a more prosperous and equitable future for all.

In the journey to empowering excellence for women in business, mentorship stands out as a powerful catalyst. It transcends mere career guidance, it is a transformative force that nurtures talent, builds confidence, and creates a more inclusive and diverse business landscape. Open communication with your mentor ensures they can tailor their guidance to your needs. As women entrepreneurs and corporate leaders continue to rise, mentorship remains a beacon, illuminating the path toward success and leaving an indelible mark on the future of business. 09

INFOCUS

THE RISE OF MOMPRENEURS: BALANCING BUSINESS AND MOTHERHOOD Across the globe, a new breed of superheroes is emerging, Mompreneurs. These extraordinary women juggle the demands of motherhood with the thrill and challenges of entrepreneurship, carving a path paved with equal parts love, grit, and determination. In the modern entrepreneurship landscape, a distinct and powerful force has emerged, the mompreneur. These are women who have not only embraced the challenging and rewarding journey of motherhood but have also ventured into the world of business, creating a unique blend of family life and entrepreneurial spirit. This phenomenon reflects a societal shift where women are increasingly navigating the dual roles of being mothers and successful entrepreneurs. In this exploration, we delve into the rise of Mompreneurs, the challenges they face, and the strategies they employ to balance business and motherhood. The Mompreneurial Spirit The term Mompreneur is a fusion of "Mom" and "Entrepreneur," encapsulating the essence of women who embark on entrepreneurial ventures while actively raising their children. Shattering Stereotypes, One Diaper Change at a Time Gone are the days of the "ideal" mother confined to the kitchen.

Today's mompreneurs are shattering stereotypes, redefining success, and proving that passion and purpose can bloom amidst sleepless nights and sticky toys. They're doctors building medical empires while rocking their newborns, teachers creating online curriculums during nap times, and artists channelling their creative fire into thriving businesses, all while nurturing their little ones. This growing trend signifies a departure from the traditional dichotomy that often pitted career against family. Mompreneurs are rewriting the narrative, proving that it is possible to excel in both domains simultaneously.

A new breed of Superheroes walk among us!

Why the Rise? Several factors contribute to the rise of mompreneurs. One significant catalyst is the evolution of societal norms and expectations. The modern era recognizes and values the diverse roles women play, encouraging them to pursue their passions beyond the confines of traditional gender roles.

Additionally, advancements in technology have democratized access to entrepreneurship, enabling women to create and manage businesses remotely, often from the comfort of their homes.

Many moms seek the flexibility and control that entrepreneurship offers, allowing them to tailor their work schedules around their children's needs and create a more balanced life. Building a successful business empowers moms to contribute financially to their families, achieve financial security, and break free from traditional income limitations.

The Challenges of Balancing Act: Being a mompreneur is a constant juggling act. It's a whirlwind of conference calls amidst bedtime stories,

crafting marketing plans with crayons as your only tools, and mastering the art of the "onehanded email" while soothing a teething toddler.

Balancing the demands of entrepreneurship and motherhood is undoubtedly a formidable challenge. Mompreneurs often find themselves spinning a myriad of responsibilities, managing businesses, attending to clients, overseeing household chores, and, most importantly, nurturing their children. This delicate balancing act requires resilience, time management skills, and a strong support system.

INFOCUS

Time Management and Prioritization Effective time management is at the heart of a mompreneur's success. From scheduling work tasks around nap times to creating dedicated blocks for family activities, mastering the art of prioritization becomes paramount. Mompreneurs become adept at discerning between urgent and important tasks, ensuring that both their businesses and families receive the attention they deserve. Finding that elusive work-life balance can feel like an endless quest. Moms often struggle to carve out dedicated work hours amidst the ever-present demands of childrearing.

The Support System Behind every successful mompreneur is a robust support system. Whether it's a supportive partner, extended family, or a network of fellow mompreneurs, having a reliable support system is instrumental. Delegating tasks and seeking assistance when needed allow mompreneurs to navigate the challenges more seamlessly, fostering a healthier balance. Access to affordable childcare and reliable support networks can be crucial for mompreneurs, but these resources are often scarce or expensive. The unpredictable nature of both business and motherhood demands a high degree of flexibility and adaptability. Mompreneurs learn to pivot when necessary, adjusting their business strategies to accommodate the everchanging needs of their families. This ability to embrace change and stay nimble is a hallmark of the mompreneurial spirit. Guilt and Overcoming Societal Expectations Guilt is a pervasive emotion for many mompreneurs. The societal expectation that women should excel in both their professional and maternal roles can create internal pressure. Mompreneurs often grapple with feelings of guilt when they perceive imbalances in their attention to business and family. Overcoming these societal expectations and embracing a more realistic and self-compassionate approach is a key aspect of the mompreneurial journey. The societal pressure to be the "perfect" mom can be immense, leading to feelings of guilt and self-doubt when pursuing business goals.

Juggling Diapers and Deadlines

WOMENPRENEUR MIDDLE EAST/ NOVEMBER 2023

Tech Empowerment for Mompreneurs Technology has emerged as a formidable ally for mompreneurs. From leveraging social media for business promotion to utilizing productivity apps for streamlined organization, technology empowers mompreneurs to efficiently manage their enterprises. The digital landscape offers unprecedented connectivity, enabling mompreneurs to build businesses without compromising their physical presence with their children.

Championing Work-Life Integration

Success Stories and Inspirations The rise of mompreneurs is accompanied by a plethora of success stories that inspire aspiring entrepreneurs and mothers alike. From creating successful online businesses to launching innovative products catering to parental needs, mompreneurs are making their mark across diverse industries. These success stories showcase the potential for synergy between motherhood and entrepreneurship and provide a roadmap for those considering a similar journey. Building a successful business fosters a sense of accomplishment, financial independence, and the satisfaction of pursuing one's passions.

The concept of work-life balance is evolving into work-life integration for mompreneurs. Rather than compartmentalizing their professional and personal lives, mompreneurs seek ways to blend the two harmoniously. Don't underestimate the importance of taking care of yourself. Schedule time for exercise, relaxation, and activities you enjoy to avoid burnout and maintain your mental and physical well-being. This integration allows for a more holistic approach, where family becomes an integral part of the entrepreneurial journey, and vice versa. Don't try to do it all. Set achievable goals for yourself and your business, and celebrate even small victories along the way.

The Future of Mompreneurship As societal norms continue to evolve, the trajectory of mompreneurship is set to ascend. The increasing visibility of successful mompreneurs contributes to dismantling stereotypes and challenging preconceived notions about women's capabilities. The future holds the promise of more mompreneurs confidently navigating the intersection of business and motherhood, further enriching the entrepreneurial landscape. The rise of mompreneurs symbolizes a paradigm shift, where women are no longer confined to societal expectations but are actively shaping their destinies. The ability to balance the demands of entrepreneurship and motherhood is a testament to the resilience, resourcefulness, and determination of mompreneurs. As this trend continues.

In today's world, the empowerment of women is a transformative force that transcends boundaries and reshapes societies. Women have found their voice and power through education, breaking the glass ceiling and stepping into the spotlight. Now, more than ever, women in the Middle East are leaving their mark on the world, challenging norms and blazing trails. In this exclusive interview, we delve into the insights and experiences of Lara Tabet and Kubi Springer, two remarkable female leaders who have harnessed the power of education, determination, and resilience to carve their paths in the corporate world. As very influential women, that are dedicated to push the envelope and break the norms and perception about major role women play to the current society, Lara Tabet and Kubi Springer decided to become a platform for women empowerment, that’s how Sisterhood was born, a TV Show they both host and in every episode they receive female entrepreneurship and leadership roles in in various fields, ranging from business to science. For this interview, Kubi and Lara share their views on the evolving landscape of women's empowerment and offer valuable perspectives on mentorship, self-motivation, and closing the gender disparity gap.

WOMENPRENEUR MIDDLE EAST/ NOVEMBER 2023

Redefining Success and Empowering Women: Lara Tabet and Kubi Springer Speak Out

A contemporary perspective on women's empowerment

Overcoming Barrier as a Female Leader

Lara Tabet believes that education is one of the key elements for women empowerment, the accessibility to education for women increasing over the years, plays a major role to help women around the globe to prove their real values and how good of an asset they are to the progress of the current society as a whole.

Barriers and obstacles are a common thing and a very recurring element of our lives, and things get much harder when you’re a woman embarking on a business journey. Lara deeply believes that we can overcome every single barrier we face in our journey, as long as we have grit and really believe in our own selves and capacities.

“Today, women are empowered through education and increased visibility, particularly in the Middle East. Gender equality at work has improved, with women in senior and ministerial roles across various sectors. Special funds support women entrepreneurs, fostering collaboration and sharing through empowerment platforms.” Lara shared.

“As a female, the biggest barrier you can have is yourself. Every human, whether a man or woman, faces barriers, whether it is lack of resources, lack of funds, lack of access, lack of time, etc. You must have your own drive and motivation to make things happen for yourself. No one owes you a favor, whether you are a man or a woman.”.

“Women’s empowerment has evolved through the economic power we have yielded through our careers and entrepreneurial endeavors. This new power gives us access to resources, training and opportunities that previous generations were not privileged to. What’s more, globalization and the advancement of technology has enabled women to see the journey of successful women around the world and learn from them, further empowering the notion that it can be done” Kubi added explaining how globalization and technology had a major role for this process.

Kubi expressed her personal experience and shared how her ethnicity and being female initially caused self doubt in terms of acceptance but then, she learned to use it as her superpower. “As a black woman from a modest middle-class background in London, England, I faced the challenge of accessing rooms historically closed to women who looked like me. My 'double negative' – being black and female – became my superpower. Embracing my difference as strength transformed my mindset and approach in every room I entered. This shift allowed me to fully embrace opportunities, connect with others, and foster exceptional business relationships, leading to significant personal and professional growth.”

Mentorship as a Mean for Empowering Women to Succeed in Business Lara and Kubi explained that mentorship has the potential to be an amazing mean to help not only women but, everybody in general, to pave our way to success, not only in a business perspective, but in every element of our lives that we want to develop and improve. Kubi expressed her point of view saying:

To Womenpreneurs Starting Their Entrepreneurial Journey

“Mentorship is imperative for success as no-one can do this journey alone. It provides women with access to strategies and winning methodologies that enable their careers and businesses to flourish. Plus, it exposes them to the character building and resilience needed to pursue and stay the course to success. But mentorship should not just be about women-to-women, we need our male allies to mentor their female counterparts and provide insights and alternative perspectives and approaches that will lead to success.”

“But be sure you have a passion for what you do, be prepared to work hard and to prioritise and be determined, self-motivated and do whatever it takes to make your dream come true. Running a business is not easy and there is no short cut to success.” She added expressing how much she values the act of taking action and also emphasising how major of a role the act of being very motivated, focused, never giving up, disciplined and passionate about what you do is.

“Mentorship as a tool to develop human talent is very powerful and has been used in corporations for many years. Whether it is for women or men, the concept of mentorship provides a platform for an experienced person to guide and assist another person to grow and develop and to consider pathways that would not be otherwise visible. So, mentorship is in my view extremely valuable. ” Lara added.

“Do it. Don’t be afraid!” That's the message Lara Tabet gives to every aspiring womenpreneurs who just embarked on their journey to start their own businesses.

To Kubi, a good plan and strategy are fundamental elements just like being able to get everything from the beginning, the numbers, audience and aggregate value to the audience's life. Solving real world problems that people really face in their life is one of the most essential foundations.

WOMENPRENEUR MIDDLE EAST/ NOVEMBER 2023

Unity is Strength “My favorite quote by Oprah Winfrey is “behind every successful woman is a tribe of other women”, and I believe women should empower each other because two or more women united can move mountains. Women can empower each other by collaborating, by being there for each other in the time of need and by supporting each other.” Lara shared when explaining how important women sharing their strength is a perfect means to elevate each other, to empower other women and make a real impact on our society. “They need to create safe-spaces for one another to talk through the challenges they are facing. Women have multi-level changes that intertwine between being mothers, wives/partners and workers. Oftentimes it’s the woman who still has to juggle the childcare, whilst also trying to juggle her career deliverables. It’s the women who have societal pressures on ‘being a good wife’, whilst also trying to break down the glass-ceiling in business. It’s women who have to learn how to compete in the corporate world, whilst men are taught how to compete from when they were boys. It’s exhausting for women and only other women know the true extent of this exhausting. So safe spaces need to be created for women to lean on each other and come together to support one another within the organization. Kubi added.”

Creating a More Inclusive and Empowering Environment: “ Businesses should recognise that an empowered workforce enhances success. A direct correlation needs to be made between the organisation's profit and loss and its workforce being filled with motivated and empowered women.

To create inclusive and empowering environments, businesses must understand this connection. It's up to women and their male allies to present the business case on how these changes boost the bottom line. For example, flexible working for mothers retains experienced female leaders who offer fresh perspectives, attracting top talent and delivering exceptional results. Addressing the problem requires a business-focused solution.”

According to Lara, there is no “one-size-fits-all” definition of success, it all depends on one's own goals on a personal level.

“Whilst it is only correct that organisations promote by merit, organisations should create opportunities for women to shine because diversity is crucial. Explicit policies should be in place to encourage the recognition of women and other diverse team members. Ultimately, organisations benefit from these efforts” Lara extended to Kubis point.

Kubi extended expressing how her perception of success changed over time:

Closing the Gender Disparity With a commitment to equality, Lara Tabel calls for the explicit recognition of equal rights and opportunities for all. “Recognize that gender diversity is a strength and encourage it because it benefits everyone.” She added, explaining how it benefits not only women but society as a whole.Kubi extended this point stating: “It requires getting into the rooms of power and influence and presenting a case that enables them to see the disparity and how it's harming their growth. Until those who hold the power see it, and are impacted by it, they won’t change it. So, as history shows us with all change that has happened; we need to come together collectively. It is not an individual job. It requires women and our male allies to collectively present solutions that make the change important to those who can change it.

What does success in business really mean?

“Success is relative and it can mean different things to different people. Some are after material success, whereas others pursue academic excellence or pursue more social goals. What is so great is that each of us can define success on an individual level and have the freedom to pursue their own meaning of success.”

“I used to believe success was a checklist of achievements—pass exams (check), work in New York City (check), get a higher-paying job (check), buy a home (check), earn a master's degree (check), attain the director's position (check), win industry awards (check), write a book (check), sell over 100,000 copies (check). I used to view success as an ever-expanding list of accomplishments that validated me. But now, success isn't just about the list; it's about who I become in the process. Success, for me, is being kind, loving, nurturing, and empathetic while achieving. Business can sometimes dehumanize people in pursuit of results, but my superpower as a woman lies in these qualities, and using them to achieve results is true success. Being a servant-based leader every day, showing empathy to clients every week, and ensuring my team's mental health while meeting demanding targets every month —this is what defines my success. It's no longer just about my checklist; it's about the impact on others and how I navigate it that determines my success. As a woman in business, I aim to show that we can do business on our own terms.”

Breaking Barriers & Leading Change!

10 Empowering & Aspiring Women to Watch Out in 2023 Get ready, world, because 2023 is poised to be a phenomenal year for empowering and aspiring women. From trailblazing scientists conquering uncharted territories to tenacious entrepreneurs disrupting industries, this year promises a dazzling spotlight on women who are changing the game, shattering glass ceilings, and inspiring generations to come. From groundbreaking entrepreneurs to visionary leaders, these women bring innovation, resilience, and a fresh perspective to their roles. Their stories are a testament to the power of determination and the impact of diverse voices in shaping our future. In this series, we will delve into the lives and achievements of these remarkable women, exploring the challenges they've overcome and the milestones they've achieved. This isn't just about names and faces, though. It's about a spirit, a collective fire burning bright in the hearts of women determined to carve their paths, redefine success, and rewrite narratives. It's about inclusivity, diversity, and breaking free from stereotypes, all while leaving a lasting impact on the world around them.

Let's celebrate the triumphs of these women, from the quiet breakthroughs in their labs to the thunderous applause on public stages. Let their stories spark our aspirations, reminding us that the only limit is the one we set for ourselves. We'll cheer them on, learn from them, and stand shoulder-toshoulder, ready to join the chorus of changemaking women shaping the future. Join us on a journey of discovery and celebration as we introduce you to the women who are turning dreams into reality, shattering ceilings, and paving the way for the generations to come. Their stories will illuminate the paths they've forged, the lessons they've learned, and the legacies they're creating. In this series, we aim to amplify their voices, celebrate their triumphs, and explore the impact of their work on a global scale. As we showcase these empowering and aspiring women, we invite you to witness the evolution of leadership and success in 2023. Get ready to be inspired, motivated, and informed by the stories of women who are not just navigating the future but actively shaping it.

EMPOWERING & ASPIRING WOMEN TO WATCH OUT IN 2023

WOMENPRENEUR MIDDLE EAST/ NOVEMBER 2023

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SALAMA MOHAMED'S

Journey on Empowering, Skincare, Sustainability, and Social Impact

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Salama Mohamed is a visionary entrepreneur who has turned her personal journey with vitiligo into a powerful force for change. She is a digital force dedicated to uplifting and empowering women around the Middle East. With a strong commitment to fostering a community of strength, resilience, and self-love, Salama Mohamed has transcended the typical boundaries of social media to become a catalyst for positive change. Her journey unfolds not just as a narrative of personal success, but as a collective story of women breaking barriers, finding their voices, and embracing their innate power.

Salama’s career started as a content creator making comedy skits that connected with a lot of people across the world. As her audience grew, her followers got curious about her skin conditions and wanted to know more about the experience of living with vitiligo. And naturally, Salama started to create educational videos talking about skin care, especially for people from the Middle East. Her content became so successful that right now she has more than 1.5 Million followers on Instagram and 14 plus Million across all social media platforms such as YouTube, Instagram, Facebook and TikTok. The lack of clean, effective and inclusive skincare products that were tailored specifically for people from the Middle East and local climate were a major reason for her frustration. As a person with very sensitive skin, who tried using from the highest end products to the drugstore ones without success, she knew something had to be done to solve the problem of lack of good products that were compatible with not only her skin but with every single person in the Middle East. After more than 18 months of intensive research and extensive tests, she discovered a set of active ingredients and Korean skincare that delivered effective results. After that, Salama started working on creating her own brand, using Korean technology and ingredients specifically crafted for anyone who has to withstand the Middle Eastern heat and humidity, and this is how Peacefull was established. Peacefull is a skincare brand that is formulated by the very best in Korean skincare technology, made for every skin tone, every skin type, gender and age because inclusiveness is the core value behind Peacefull.

The public acceptance of their products was inevitable, Peacefull become a brand embraced by everybody, becoming a very successful brand at “very young age”. One of their most interesting and successful products is the T-Shirt Towel. T-Shirt Towel is a product developed to help you dry your hair properly, without any breakage or frizz. It is super beneficial and is also so, for sure, a perfect fashion accessory. It is a very conscious and sustainable product, with 60% of its composition being recycled plastic. Salama aims to keep working to make the world a better place. Through social impact work and collaborating with social organizations she is able to make real change, help people on a very deep and personal level via content, products and social work. One of her most proud accomplishment through Peacefull is the fact that she was able the change men perception about the importance of skin care and right now, more than 50% of Peacefull general demographic are men, being an amazing milestone in terms of inclusiveness. Her honesty, disposition to help others, strength and humbleness are her main superpowers and are the main reason she was able to succeed in every single venture of her life. Salama was able to take a real-life problem she herself faced on a personal level and use that experience to help others as a powerful and compassionate way to contribute positively to the lives of those who may be going through similar challenges, being a perfect example of a person who was always predisposed to success from the beginning. 21

Guidance for Aspiring Event Professionals As someone who has seen the highs and lows of the industry that she is a part of, her words of encouragement can certainly inspire those willing to take a step towards the same industry. Natalie shares some valuable advice and inspiration for those individuals: Embrace Entrepreneurship: If you love events, consider starting your own business. It lets you express creativity, set your vision, and build a brand that reflects your unique style. Diverse Staff Management: Embrace diversity in your event team for fresh perspectives and creativity. Effective communication and teamwork are essential for successful events. Reward in Positive Reviews: The beauty of this industry is creating memorable experiences. Positive reviews and heartfelt thanks from clients make the sacrifices and hard work worthwhile.

WOMENPRENEUR MIDDLE EAST/ NOVEMBER 2023

NATALIE LAUREN “Delivering Unforgettable Experiences and Lasting Impressions With Luxe Agency” The Event staffing business in Dubai very much reflects a grand and sophisticated lifestyle. Renowned globally as a hub for luxury, Dubai has emerged as a premier destination for hosting a diverse range of events. From high-profile corporate gatherings to extravagant weddings and international conferences, the city's state-of-the-art venues and amazing hospitality makes it a favorite among event organisers, and amidst the flourishing event management industry in the city, Luxe Agency is a name that is evidently known. In this article, we had the privilege of having a conversation with Natalie Lauren, as we delve deeper into what Luxe Agency is all about, and what makes this company stand out in a bustling city like Dubai.

A Journey Worth Talking About Natalie's journey to founding her event staffing business in Dubai began unexpectedly. Arriving just before the COVID lockdown for a short holiday, she faced a crucial decision: return to London or take a chance in Dubai. Opting for the risk turned out to be life-changing, allowing her to pursue entrepreneurship and achieve her aspirations. “I've always possessed a strong ambition and drive, with a deep desire to work for myself and be my own boss.” Says Natalie, now the proud owner of Luxe Agency, based in Dubai. Just two years ago, filled with ambition, Natalie took a daring leap to establish 'Luxe Agency' From the start, her clear vision propelled Luxe Agency to remarkable heights in the fiercely competitive event industry, despite the influx of new companies. Overcoming Challenges Like many other successful companies, Natalie faced her fair share of challenges in the initial days of starting Luxe Agency. “In my early days in the event industry, I faced challenges, especially in a saturated market dominated by established agencies. Competing as a small boutique agency was tough, but persistence paid off. Despite fierce competition, I stayed determined, showcasing my strengths and creativity.

Over time, I built trust with clients, winning contracts and establishing my boutique agency in the industry. It wasn't easy, but commitment and dedication made it possible.” The Foundation of Expertise Before Dubai, Natalie's entrepreneurial journey began with owning a salon in London. However, her true calling emerged in event management, where she honed her skills from a young age. "I started at events and transitioned to the other side, becoming an agent and booking staff for various occasions in London," she says. Inspirations, Ambitions, Success When asked about her source of inspiration and how it inspires her, she gracefully answers, “My inspiration comes from my entrepreneurial spirit and a strong ambition for personal and professional success. The desire to be my own boss and chart my own course serves as a constant motivation.” “The allure of being my own boss and embracing independence is truly compelling,” emphasises Natalie. Crafting Unique Experiences Natalie answers, “What sets me apart is my focus on a unique, personalized experience. As a boutique agency, I foster close relationships with clients and my team. This camaraderie translates into exceptional service, combining the personal touch of a boutique agency with an understanding of client needs and staff passion.”

Setting New Standards Luxe Agency has become synonymous with unmatched event staffing services, supplying event staff for an impressive range of events, such as — F1, DP World Champion Golf and International Sporting Events, and various high profile clients like Huda Beauty and Balmain to name a few. It has made lasting impressions and has managed to establish new standards in the industry. Leaving Lasting Impressions Natalie delivers personalized services by handpicking staff to match client requirements. This guarantees events reflect the client's brand essence, leaving a lasting impression. Luxe Agency excels with a deep understanding of event dynamics, offering comprehensive staffing solutions. Their expertise ensures staff seamlessly blend with any occasion, leaving no detail overlooked for standout success. In essence, these client-centric solutions definitely makes them the go-to choice for event staffing in Dubai. Celebrating Achievements Natalie proudly lists her achievements, and rightfully so. “One of my proudest achievements has been the establishment of a strong and enduring presence throughout Dubai. This accomplishment reflects the hard work, dedication, and innovation that I have consistently brought to our projects. With such a significant honor, maintaining an innovative edge is just as necessary, and it is something Natalie and her team gracefully continues to maintain. She says, “Honored as an emerging agency, I'm committed to trends and exceptional client experiences. Pushing boundaries and fostering creativity have grown my agency's reputation. Achievements showcase my team's passion and professionalism. Excited to build on these and push boundaries in the event industry.”

Entrepreneurship means freedom, risks, and building something unique. Starting and thriving fuel my passion. Being a business owner means shaping the future and leaving a lasting impact, driving me to push 23 boundaries and realise my dream..

From Silhouette to Soulhouette:

Sara Hegazy’s Journey of Healing and Transformation

WOMENPRENEUR MIDDLE EAST/ NOVEMBER 2023

In a world where the fashion industry often takes center stage, some individuals embark on extraordinary journeys of self-discovery and transformation. Meet Sara Hegazy, a remarkable entrepreneur who has transitioned from being a prominent figure in the fashion world to a Holistic Psychotherapist and the founder of an innovative health tech wearable known as "The Soulhouette." In this interview, we delve into Sara's incredible journey, her passion for holistic healing, and her mission to merge modern medicine with alternative energy healing.

The Fashion Entrepreneur Turned Holistic Psychotherapist Hegazy, an engineer by profession, quickly realized that her true love was in creating flowing designs. Her journey is nothing short of inspiring. For over 20 years, she was deeply immersed in the world of fashion as a couturier boutique owner. Her specialty lay in designing and implementing themed wedding and evening dresses, each one a unique masterpiece. Hegazy’s expertise earned her several accolades and recognitions in the fashion industry, including being a top 5 finalist in the Maybelline Cosmetic Fashion Competition, a finalist in the Emerging Talent List of Dubai Fashion Week, and a second-place winner at the Tiffany Paris Fashion Week international Competition in 2014. She is a TEDx speaker and a lovely mother. “The first spark came from my passion for the love of design and making original, one-of-a-kind clothes, especially for special events. Thus, while I was in Kuwait, I applied for a job as a design assistant and was hired. This was a big milestone for me since it proved that I could succeed even without a formal background in fashion” says Sara, how she got into the design world. Talking about her transition she added, “My journey into holistic healing began with a desire to delve into psychology and healing. I became certified as a Holistic Psychotherapist Specialist and explored various therapeutic techniques, including hypnosis, Cognitive Behavioral Therapy (CBT), and trauma-releasing methods. This clinical journey opened the door for me to integrate various modalities, including Traditional Chinese Medicine, transformational holistic breathing, and bio-energy healing using resonance and frequency”.

The Birth of The Soulhouette Healenna means “I Heal”, also founded by Sara Hegazy. When talking about Healenna she adds, “Healenna is the name of the Greek Goddess of Heal with Love. I used the method of creating the heart between modern medicine and complementary medicine. The Body joining The Spirit with The Soul. This is my healing pattern. We have Scientists and Professors to prepare the materials. Innovative Healers are developing the needed curriculum for a specific case”. Sara's journey didn't stop at psychotherapy. Her commitment to holistic well-being led her to the creation of "The Soulhouette," a groundbreaking Holistic health tech wearable. “ "The Soulhouette" emerged from this journey. She founded the company in the USA silicon valley. It's a revolutionary Holistic health tech wearable based on psychology, neurology, and Chinese medicine principles. Our primary goal is to help individuals sustain their energy system's balance, promoting overall health and wellness. The first edition of The Soulhouette was specifically designed for use in hospital’s risk and emergency departments, enabling quick detection and diagnosis of potential health issues to provide prompt and effective treatment” states Sara. Sara's transition from the world of fashion to the realm of holistic healing is symbolized by her shift from "silhouette" to "soulhouette." While she used to style the outer image for two decades, her focus has now shifted towards effective inner styling. She has been certified as a bio-energy healer, psychotherapist, and human design coach. When asked about her perspective on life and wellbeing she gracefully added, “My journey also deepened my spiritual connection, and I realized that each person's soul is a unique design inspiration.

My mission now is to inspire the yarn of each soul to draw its unique spark. I've embraced the concept of innovating in the field of holistic healing, merging psychology, neurology, and Chinese medicine to create a wearable technology that can enhance the self-healing process. The Soulhouette is the embodiment of this vision”. Collaborations and Mission Sara Hegazy's journey isn't a solitary one. She works in collaboration with well-known names in the wellness industry in Dubai, including Maison Sante, Zoya Wellbeing, Holistified, and Keyani Wellness Centre. Her skills as a psychotherapist, bio-energy healer, and human design expert have led to numerous successful partnerships to promote mental and physical well-being. Sara answers, “My vision for the future of holistic health is one where medicine and healing are closely aligned. I believe in merging modern medicine with alternative energy healing practices. The goal is to create a master medicine of the soul. In my view, medicine alone is not enough, and healing alone is not enough. Combining these modalities can enhance lives rather than just saving them. This vision is at the core of my work and the development of The Soulhouette”. “The Soulhouette, owned by Healenna, garnered the prestigious Health and Wellness Tech Startup 2023 award at the Annual Health Awards in Dubai, under the esteemed patronage of His Excellency Sheikh Nahayan Mabarak Al Nahayan, cabinet member and Minister of Tolerance and Coexistence, United Arab Emirates, winning in the category of Health Tech Startup of the Year,” Sara added with proud and overjoyed.

“Believe in yourself and follow your heart. Our journeys are often filled with unexpected turns, and it's okay to embrace change. The path to self-discovery can be challenging, but it is worth every step” -SARA HEGAZY 25

EMPOWERING & ASPIRING WOMEN TO WATCH OUT IN 2023

Crafting Beautiful and Practical Living with

Gillian Sutherland “The Happy Tribe's Creative Journey”

n day to day life we have many essential items which help us to stay organised amidst the chaos of everyday living.

Life is hard, however it does get that little bit easier by making our creature comforts look and feel like they’re made especially for us! We live in a world of over eight billion people.

An Amazing Creative Journey Worth Talking About Gillian's Journey begins in Scotland. With the goal of following her childhood dream, Gillian went on to do a masters degree in social work and child protection and then started working as a child protection social worker, having more than 15 years of experience in the field. When her husband started working in Dubai 11 years ago, she decided to work as a freelancer but becoming a mother didn’t allow her to continue. Fortunately, when she was able to move to Dubai 3 years ago, she had the chance to explore what she really loved, being able to expose herself to new experiences and opportunities. With a genuine passion for making beautiful, luxury and personalized products, Gillian became the founder of the Happy Tribe, establishing the company in 2022. “As a wife and a mother of three girls, I immensely value the idea of staying organized, making it part of my personality which is something that is very reflected in the product I design.” Growing up with an eye for detail and creative flare, Gillian used her innate abilities to form the creative roots of what would become a successful business.

No one is the same and so, it seems perfectly acceptable for us to want to express our individuality in every element of our life. This ethos of expressing yourself and being unapologetically you is at the very heart of The Happy Tribe, a company founded by Gillian Sutherland and her business partner to offer beautiful and personalized collections that reflect the customers personalities and lifestyles.

Crafting Unique Experiences

Inspirations, Ambitions, Success

Gillian loves the process of bringing ideas to life, something that has been heavily present in her day to day dealings, through her business as well as her family. She is proud of her ability to combine her creative edge with her business acumen, to make high quality products that prioritize practicality.

“I saw an opportunity to make everyday items stylish and beautiful in a simple, organized way, making life easier whilst offering soulful originality and creative ingenuity. I find genuine love, joy and inspiration in the small details from the thoughtful personalisations to the colors and tones which reflect every customer.” She states.

“At Happy Tribe we are passionate about making life easier whilst offering soulful originality and creative ingenuity. As wives, business women, mothers and all round superheroes, we know first hand how important it is to stay organized. This is an integral focus for our products and design process. We are immensely proud of what has been achieved so far, and excited to see where The Happy Tribe will go next. The sky's the limit” She added. From tote bags to cosmetic pouches, slippers and pajamas, there really is something for everyone, and this ethos of inclusivity is extremely important to the brand. The Happy Tribe takes great delight in creating and designing each item, making sure it contains thoughtful personalisations, colors and tones that appeal to all.

The Gold Standard As The Happy tribe continues to make their amazing products known in Dubai and worldwide, leaving a legacy in the luxury gifting industry, their gold standard of professionalism is undeniable. Even being very recently established, Gillian Sutherland and her work on The Happy Tribe continues to redefine standards, establishing their name as the main go to when it comes to luxury gifting thanks to their meticulous attention to detail to create lasting impressions and ensuring each and every singles product they design, becomes an unforgettable experience in the minds of all clients of their clients.

“From an early age, I always knew I was destined to make the world a more beautiful and organized place.” says Gillian, founder and CEO of the successful company, The Happy Tribe. 26

WOMENPRENEUR MIDDLE EAST/ NOVEMBER 2023

EMPOWERING & ASPIRING WOMEN TO WATCH OUT IN 2023

WOMENPRENEUR MIDDLE EAST/ NOVEMBER 2023

Joy Najm: Resilience and Artistry in the Face of Adversity We, as people, are often entranced by superficiality, and Joy's art serves as a reminder of the importance of acknowledging our emotions, appreciating our heritage, and adapting to the ever-evolving forces of the present.

oy Najm has crafted a resilient and multidisciplinary artistic identity that emanates from her vivid emotions and relentless passion. Her artistic journey began at a young age, with an insatiable curiosity for painting and the piano. Her multidisciplinary artistic identity is a reflection of her vibrant emotions, which she has channeled into her work as a painter and teacher. Despite facing a series of formidable medical challenges, Joy's determination remained steadfast, refusing to let adversity hold her back.

From heart surgeries to battling cancer, and enduring numerous other health issues, Joy had to put her blossoming artistic career on hold during what should have been the most productive years of her life. However, her courage and unyielding will propelled her forward, prompting her to embrace acceptance and reignite her artistic flame. Today, Joy Najm manages an extraordinary feat, juggling not one but four demanding roles. By day, she molds young minds as a Pre-Kg teacher and imparts the magic of art to eager learners in the afternoons. Beyond the school's walls, she runs her own private art school and dedicates time to her personal paintings and exhibitions. In 2022, Joy unveiled her artistic brilliance in a remarkable solo exhibition titled "The Reveal" at KAF Gallery. She left an indelible mark, showcasing her passion for portraying regeneration through powerful portraits and faces. “The process of regeneration, both on an individual and societal level, is vital for growth, and it is my intention that my paintings serve as catalysts for introspection, empathy, and unity.” She states. Following this triumphant return to the art scene, Joy's talent caught the eye of many. In 2023, she was chosen among twelve outstanding Lebanese women artists by Artists of Beyrouth for a prestigious exhibition at ArtHause. Not stopping there, her art graced the lobby of the SmallVille Hotel and made a significant impression at the Abu Dhabi National Exhibition Center (ADNEC) in September 2023.

Currently, Joy is captivating art enthusiasts at PIKASSO Gallery in SERKAL Dubai with her collective exhibition. Her journey is celebrated and recognized by various esteemed publications like Annahar, Magzoid Luxury Magazine UAE, Ici Beyrouth, Gallery Magazine Lebanon, Agenda Culturel Liban, and The MYM Agenda. Joy Najm's art embodies a dedication to reflecting the authentic human experience. By portraying a myriad of emotions, she hopes to encourage viewers to delve into introspection and embrace their genuine feelings. “Through my paintings, I endeavor to reflect the very essence of humanity, unearthing the real emotions that dwell deep within us. The central focus of my artwork lies in portraying the myriad emotions that people experience, laying bare their vulnerability and authenticity. The eyes, with their captivating depth, serve as mirrors, reflecting the complexities of the human soul.” We, as people, are often entranced by superficiality, and Joy's art serves as a reminder of the importance of acknowledging our emotions, appreciating our heritage, and adapting to the ever-evolving forces of the present. Through her paintings, she aims to spark a dialogue about recognizing and embracing our true selves, nurturing empathy, and fostering unity. Joy Najm's ongoing artistic journey aspires to create a captivating tapestry of emotions and stories that resonate deeply with every viewer, invoking a profound appreciation for the enduring spirit of humanity. Her art transcends mere brushstrokes; it unveils the complex, beautiful tapestry of the human experience, inviting us all to join her on this deeply emotional and transformative voyage. 29

EMPOWERING & ASPIRING WOMEN TO WATCH OUT IN 2023

n the world of beachwear, Seigaia isn't just clothing; it's a lifestyle concept, a statement, and a canvas for selfexpression, embodying values and emotions in partywear and beachwear.

According to them, in their own language, “Seigaia means Beach. It's a synergy between PoSEIdon- the god of the ocean and GAIA- the goddess of the Earth.”

How it All Started Originally from Bulgaria, Gayah always wanted to follow a career in the creative field, but unfortunately, the universe conspired against her, preventing Gayah from following her dream. Aspiring to become an interior designer, I applied to a prestigious university at 19. Two years of preparation, including math and drawing classes, preceded the application. During the exam, my strongest discipline, painting, suffered under the air conditioner's drying effect, yet my shyness hindered me from requesting a change. Failing to pass, I wasn't selected for the interior design course. Deflated, it felt like my efforts were in vain.” She shared it with us. After this unfortunate event, she decided to pursue a degree in the Business Administration faculty. Getting Inspiration From the the Least Expected Places Gayah possesses a unique worldview, viewing the world through distinctive lenses and leveraging her singular sense of fashion as superpowers. These internal lenses, combined with her creativity, enable her to craft extraordinary experiences and deliver memorable moments through her art and clothing pieces. “Years later, still looking for the real direction for my life, I sometimes could see in others' eyes that I was always busy with never ending fun activities and not having a clear purpose.” Gayah explains. “They didn't know my secret, while they were waiting at the traffic light, seeing a simple cement mixer truck annoyingly obstructing their immediate view, I would be in the car next to them seeing a hamster running happily in a huge wheel, instead. My mind was alive with creativity and seeing the world in a way others didn’t.” She adds. Establishing SEIGAIA Giving life to her unique worldview, Gayah continued painting, a passion she cherished, often keeping her creations private, shared only with close friends. 30

Seigaia's core vision revolves around “to create the space where power and gentleness meet. Where the fast paced interacts with the laid-back. Where glamorous and humble dance together. Where all the contrasts - in and outside of us, blend into perfection under the sound of awesome rhythms.” In this story, we had the chance to have a conversation with Gergana Dimitrova, who everyone knows as Gayah, founder and CEO of SEIGAIA, clothing brand where beachwear transforms into a lifestyle, blending fashion, music, and community spirit.

She expressed, "My paintings and handcrafted art, seen exclusively by my closest friends, encapsulate sensory information in shapes and forms I can't fully explain." Gayah's distinctive perspective, intertwined with various facets of her life, significantly influenced her decision to establish her own company. “Inheriting my father's entrepreneurial spirit, coupled with relevant education, and venturing into what I term soulful recreation, particularly electronic music events, led to the creation of Seigaia. It embodies a fusion of experiences in the pursuit of balance. A perpetual love for life and the belief that everyone contributes to the world underpin its essence. Modern women face an ongoing challenge, balancing soft femininity with loved ones and displaying professional resilience. In the pursuit of perfection, we navigate work, relaxation, supporting others, and embracing vulnerability. Mastering the delicate art of practicality while staying attuned to our souls unfolds in this perpetual narrative. Forgetting our selfobligations, we often drift to extremes. I champion a harmonious life where fulfillment and ease seamlessly coexist.” Gayah added when explaining the main reasons that inspired her to start Seigaia. Redefining Standards Seigaia aspires to be the go-to destination for a complete set, and Gayah's team strives to set the standard for those seeking a standout, versatile outfit. It's evident that Seigaia is far from ordinary, basic, or mundane; the brand's commitment to hard work is reflected in its ability to offer trendy, uniquely designed pieces. With an environmentally friendly printing technique, reversible designs, and matching sets, Seigaia also ensures practicality for travelers, optimizing luggage space. That’s what their current collection, “Essentia Dubai” is all about.

“It is inspired by the vibrant sides of our city. It has so many faces and I have implemented some of them in the designs. For example, Modern Mashrabiya design. Mashrabiya is an old Arabic style wood carving on the windows which they have used to cool down the passing air.” She explained. They also have the “Future Now” design collection. This collection aims to inspire innovative and futuristic spirit. These ideologies are expressed through Arabic calligraphy panthers engraved on the pieces. To enhance the customer experience, Seigaia introduces a "pay for 1, get at 2 looks" offer, providing versatility. Additionally, customers have the opportunity to join the Seigaia Club, receiving exclusive event invitations. This membership fosters a sense of community, connecting individuals who share similar spirits and life philosophies. Gayah experience shows us how a different world view is nothing less than a superpower we use as an advantage to create new things, influence and change people's lives, creative experiences that will have such impact, they become impossible to forget. The core mission of Seigaia as a brand is simple, “Create beyond fashion. Craft wear charged with emotional, intellectual and spiritual value”. And that is what allows them to provide a wear lifestyle that gives us the opportunity to find balance within everything in life as a way to make us be free, to be who we really are and be able to express our true selves, freely. And to make this mission come true, Gayah and her team at Seigaia had to adopt a very specific and unique personality as a brand, which Gayah describes as being: “Fun, outgoing, sexy but not tacky, quirky and with a luxurious touch and feel, rebellious, with style, mysterious, wise and spiritual, with a good sense of humor.”

WOMENPRENEUR MIDDLE EAST/ NOVEMBER 2023

Gergana Dimitrova

Seigaia: Where Beachwear Becomes a Canvas for Self-Expression and Balance

WOMENPRENEUR MIDDLE EAST/ NOVEMBER 2023

SARAH ABDALLAH Philanthropist of the Year - A Trailblazing Journey of Empowerment In the vibrant tapestry of the Middle East's business and philanthropic landscape, one name shines brightly – Sarah Abdallah. A dynamic and accomplished individual, Sarah has not only left an indelible mark in the realms of directing, producing, and founding S.A. Production but has also emerged as a beacon of philanthropy and empowerment. As a testament to her unwavering commitment to positive change, Sarah has been awarded the prestigious title of "Philanthropist of the Year" by Womenpreneur Middle East.

A Multifaceted Philanthropist: Sarah Abdallah's journey is a testament to the transformative power of passion, dedication, and a heart committed to making a difference. Not content with the confines of her successful career in the entertainment industry, Sarah has embraced philanthropy with open arms, leaving an enduring impact on various charitable causes. Ambassadorial Roles: Sarah's role as an Ambassador of the Rashid Center for Children of Determination in the U.A.E. and the National Autism Community in Lebanon reflects her commitment to inclusivity and support for those in need. Her active involvement in these organizations has not only raised awareness but has also contributed to creating a more inclusive and compassionate society.

Empowering Women Through "Dubai Pretty Ladies": One of Sarah's most impactful initiatives is the creation of "Dubai Pretty Ladies," a social media platform dedicated to showcasing stories of resilience, success, and personal growth among women. Inspired by the diverse and vibrant culture of Dubai, Sarah has used her platform to empower women, encouraging them to embrace their individuality and share their stories. This initiative aligns with her deep commitment to women's rights and the promotion of gender equality. Fashion and Empowerment: Sarah's love for fashion has seamlessly merged with her philanthropic efforts. As a fashion icon, she has not only showcased her distinctive style but has also leveraged her influence to inspire others to embrace their unique identities.

Her collaboration with the prestigious Ounass platform for four years as an ambassador is a testament to her impact, generating over 10M AED from January 2022 to December 2023. The Power of Storytelling: Sarah's storytelling abilities, coupled with her passion for fashion, have positioned her as one of the most influential icons in the G.C.C. and the Middle East. Her ability to connect with a wide audience has not only resulted in financial success but has also allowed her to contribute significantly to various initiatives. The collaboration with Ounass alone has exceeded 25M AED over the last four years, underscoring the power of storytelling and fashion content that Sarah has masterfully crafted. Inspiration for Aspiring Entrepreneurs: Beyond her professional and philanthropic endeavors, Sarah Abdallah's remarkable journey serves as an inspiration for young professionals and aspiring entrepreneurs. Her dedication, kindness, and unwavering commitment to making a positive impact continue to inspire those around her. As "Philanthropist of the Year," Sarah Abdallah stands as a shining example of how passion, creativity, and empathy can come together to create a lasting legacy of empowerment and positive change.

EMPOWERING & ASPIRING WOMEN TO WATCH OUT IN 2023

WOMENPRENEUR MIDDLE EAST/ NOVEMBER 2023

SYNERGGIE : Bhavna’s life and her Journey to Entrepreneurial Excellence Bhavna Batra’s journey, a saga of resilience and innovation, began at the tender age of 16, navigating the corporate landscape with roles in administration, sales, and HR. This early exposure laid the foundation for Synerggie, a consulting powerhouse she founded with an unwavering commitment to quality and a vision that extended far beyond the ordinary.

havna's dynamic leadership has evolved Synerggie from a onestop HR and Management Consulting firm into an international player with ventures in Event Management and Training. The company's global reach brought industry titans such as Shahrukh Khan, Nick Vijucic, Robin Sharma, Ron Kaufman, Dave Ulrich, and Robin Speculand, Kaplan, Anupam Kher, John Mattone to Oman, elevating Synerggie's status on the international stage. Bhavna's strategic acumen and global vision have positioned Synerggie as a trailblazer in the competitive world of business. She went on to take Synerggie to the next level by securing partnerships for Events on the likes of Anthony Robbins, Alicia Keys, Prince EA, Sadhguru and many other Celebrities.

Breaking Barriers: Bhavna as a Woman Entrepreneur Bhavna's success as a woman entrepreneur is not merely a corporate triumph but a testament to breaking gender barriers. In an industry traditionally dominated by men, Bhavna defied norms, proving that gender is not a limitation but a source of strength. Her leadership style emphasizes collaboration, empathy, and a commitment to excellence, fostering an environment where talent thrives and innovation flourishes. Advisor and Consultant: Catalyzing Positive Change in Oman Beyond the boardroom, Bhavna's impact extends to her role as an advisor and consultant for numerous firms in Oman. Her transformative influence is evident in initiatives to restructure HR systems, develop training programs, and introduce innovative concepts. Bhavna's commitment to enhancing the professional landscape in Oman underscores her dedication to positive change. A Holistic Approach: Entrepreneurship and Spirituality Unite On a personal level, Bhavna transcends the conventional boundaries of business. She is an Intuitive Energy Healer and Reiki Master, embracing the magic of the universe. Her unique Reiki methods, developed through connections with spirit guides, have provided healing and support to numerous individuals. Bhavna's holistic approach to business, intertwining spirituality with strategy, reflects a leader who understands the interconnectedness of mind, body, and spirit. Literary Pursuits: Bhavna as a Wordsmith Bhavna's influence extends to the realm of the written word. As a prolific writer contributing to newspapers namely Oman Observer, Times of Oman to Arabian Stories, Pravasi Samwad, she shares insights that traverse the boundaries of business into broader spheres of life.

Her upcoming book promises to be a beacon of wisdom, offering a glimpse into the mind of a multifaceted entrepreneur. Recognition and Accolades: A Testimony to Excellence Besides winning Asia Award for Innovative Entrepreneur 2023, Most Promising CEO in the Middle East CEO Awards 2023, I have been shortlisted for ‘Excellence Womenpreneur Winner Choice Award 2024 by Indonesia Award Center, 2024 Global Recognition Award that is world’s leading Business Awards program celebrating the finest achievements in Entrepreneurship, Innovation and Corporate responsibility. Keeping my fingers crossed to win these. Apart from this that I have been listed as one of the Top 10 Entrepreneur Sharks in recognition of visionary leadership and Entrepreneurial excellence in Fame Delivered UAE, I have been featured in Forbes, US Times, CEO Weekly Middle East Magazine as one of the influential International Women and listed as one of the Influential Women 2023 in Womenpreneur Magazine Middle East. Her success is not just a personal milestone but an inspiration for women aspiring to break barriers and lead in male-dominated industries. Bhavna's Message to Women Entrepreneurs: A Call to Empowerment In a heartfelt message to women entrepreneurs who may feel isolated in their pursuits, Bhavna speaks from the depths of her own experiences. She encourages them to embrace their dreams with tenacity, resilience, and an unshakable belief in their capabilities. Bhavna's journey is a testament to the fact that dreams, when coupled with determination, can become reality. She serves as a living example that success knows no gender, and women can carve their paths to leadership and influence. Empowering the Next Generation: Bhavna's Imprints As Bhavna continues to make waves in the business world, her legacy extends beyond corporate triumphs. It becomes a roadmap for aspiring entrepreneurs, a blueprint for breaking barriers, and a beacon of empowerment for women who dare to dream. Bhavna's editorial is not just a celebration of achievements but a rallying cry for empowerment, a call to women everywhere to rise, lead, and make an indelible mark on the world.

WOMENPRENEUR MIDDLE EAST/ NOVEMBER 2023

Miriam Abadi's Radiant Odyssey: Redefining Beauty and Wellness with TRU & Beyond In the ever-evolving landscape of beauty and wellness, Miriam Abadi emerges as a dynamic visionary, reshaping the conversation around authentic beauty standards. After a distinguished 13-year career in marketing for a multinational company, Miriam recognised the paramount importance of mental well-being, prompting her to embark on a transformative journey. In 2021, Miriam founded TRU & Beyond, the Middle East's pioneering wellness and beauty platform, transcending conventional norms. What began as a platform for wellness and beauty recommendations has now evolved into a global representation of beauty and wellness artists, an organiser of workshops, a consultant for international brands, and a host of sought-after pop-ups across the Middle East. The most recent highlight was the Wellness and Beauty pop-up set against the breathtaking backdrop of Lebanon's prestigious mountains, featuring artists from around the world offering unparalleled services.

Miriam Abadi candidly discusses the challenges facing young girls today, emphasizing the detrimental impact of unrealistic beauty standards perpetuated by the filter culture. Miriam advocates for a shift towards inner beauty, asserting that genuine confidence radiates from within.

Acknowledging the challenges and stereotypes surrounding influencers, Miriam shares her personal journey, emphasizing the importance of selfdiscovery and staying true to one's instincts. Her resilience in the face of judgment exemplifies the mental fortitude required in the influencer realm.

The genesis of TRU & Beyond was rooted in Miriam's corporate experience, where she discovered the dearth of reliable recommendations in the cluttered world of social media. Her vision for TRU & Beyond was to provide a curated, transparent platform bringing together global beauty and wellness experts to offer authentic advice and insights.

Miriam Abadi's vision for the future envisions a bustling office filled with creativity and innovation, spearheading groundbreaking ideas for TRU & Beyond and her own skincare brand. As a mentor, coach, and creator, Miriam is committed to empowering individuals to find their superpowers and succeed on their unique paths.

The name "TRU & Beyond" reflects the platform's commitment to transparency, authenticity, and going beyond superficialities. It encapsulates the essence of a holistic, wellness-focused approach to beauty. Miriam's passion for the industry is evident in TRU & Beyond's curated content, showcasing nonmainstream experts dedicated to adding genuine value to people's lives. Her journey from a corporate executive to an impact entrepreneur is an inspiring narrative of aligning one's passion with purpose.

Miriam Abadi's story is one of empowerment, authenticity, and resilience. TRU & Beyond stands as a testament to her dedication to destigmatizing beauty discussions and fostering a community where everyone, from a monk to a supermodel, feels welcomed and accepted. Miriam's journey is an inspiring beacon in the everevolving landscape of beauty and wellness.

EMPOWERING & ASPIRING WOMEN TO WATCH OUT IN 2023

SHIRIN NABATI Illuminating Beauty and Brilliance in the Heart of the Middle East

n the dynamic world of beauty and entrepreneurship, one name shines brightly – Shirin Nabati. Born on February 2, 1992, in the Kurdish city of Bukan, Iran, Shirin's journey from a small salon in her hometown to becoming a globally renowned makeup artist based in Dubai is nothing short of inspiring. Her story exemplifies the intersection of passion, talent, and entrepreneurial spirit, making her a role model for aspiring womenpreneurs in the Middle East.

Early Beginnings: From a young age, Shirin discovered her love for makeup and clothing design. By the age of 12, she had already showcased her talent with her first professional bridal makeup. Determined to turn her passion into a profession, Shirin ventured into beauty salons, initially working with everyday clients attending parties. Her versatility expanded to include hairstyling, haircuts, and hair coloring. Entrepreneurial Milestones: At 21, armed with specialized courses and honed skills, Shirin opened her first beauty salon in Bukan, garnering unexpected acclaim. However, her journey took a significant turn when she captured the attention of the people of Iraqi Kurdistan. After five years of professional activity, she successfully opened a beauty salon in Iraq, marking her first international career success. Global Recognition: Shirin's artistic instincts and unparalleled skills brought her into the limelight as she began working with celebrities.

Follow her incredible journey! 38

Her unique and exquisite works in the beauty industry led her to feature in popular TV shows and magazines, establishing her as a prominent makeup artist globally. Participation in international courses, including those by industry giants like Mario, Ariel, and Patricta, further solidified her position as a leader in her field. Dubai Bound: In 2022, Shirin made Dubai her home, where she currently resides with her family and twin children. Her clientele includes notable figures such as Huda Kattan, Lele Pons, Miryam Fares, Mona Kattan, and Jacqueline Fernandez. The move to Dubai not only expanded her horizons but also positioned her as a sought-after makeup artist in the region.

Acknowledged by Kim Kardashian: Shirin's prowess in makeup artistry reached new heights when she received praise from none other than American reality star Kim Kardashian.

A tweet showcasing her recreation of Kim's Met Gala 2023 look garnered attention, highlighting Shirin's ability to capture the essence of global beauty trends. The Woman of a Thousand Faces: Shirin's talent transcends traditional makeup boundaries. Noteworthy examples include her intelligent makeup commemorating Charlie Chaplin's birthday and her striking simulation of Winnie Harlow's face, raising awareness about psoriasis. In an era marked by the impact of the Coronavirus, Shirin's informative and impactful makeup stands as a testament to her ability to adapt and make a difference. In the world of beauty and entrepreneurship, Shirin Nabati stands as a beacon of inspiration for womenpreneurs in the Middle East. From her humble beginnings to gracing the global stage, she epitomizes the power of passion, skill, and a relentless pursuit of excellence. As she continues to redefine beauty standards, Shirin's journey serves as a testament to the boundless possibilities awaiting those who dare to dream and work hard in the pursuit of their goals.

WOMENPRENEUR MIDDLE EAST/ NOVEMBER 2023

TRENDS

Empowering Women in STEM: Bridging the Gender Gap through Innovation and Inspiration

The fields of Science, Technology, Engineering, and Mathematics (STEM) have long been recognized as engines of progress, driving innovation and shaping our future. In the ever-

Challenges Faced by Women in STEM Despite progress, women continue to encounter obstacles in pursuing and thriving in STEM careers. Stereotypes and

expanding sphere of STEM, women have historically been underrepresented. This reality not only limits the potential talent pool but also

biases persist, affecting everything from educational opportunities to workplace dynamics. The shortage of female role

hinders diversity of thought, leading to missed opportunities and solutions. However, the 21st century has witnessed a paradigm shift, with initiatives and inspiring success stories paving the way for women entrepreneurs to break barriers

models and mentors further exacerbates the issue, creating a perceived lack of support for women in STEM fields. Additionally, work-life balance challenges and a persistent gender pay gap contribute to the

and contribute significantly to these fields. This article explores the challenges faced by women in STEM, the initiatives aimed at narrowing the

overall discouragement of women from entering or staying in STEM professions. The statistics paint a stark picture. Women

gender gap, and highlights success stories of women entrepreneurs who are making remarkable strides. However, across the globe, a

represent just 28% of the global STEM workforce, with even lower figures in specific fields like engineering (8.5%) and

wave of change is rising, fuelled by a generation of women determined to bridge the STEM gender gap.

computer science (12.8%). This underrepresentation is rooted in a complex web of factors, including societal biases, lack of role models, and unequal access to education and resources

The time is long overdue to encourage more women to dream the possible dream. – Sheryl Sandberg, COO of Facebook

Stereotypes and implicit biases often discourage girls from pursuing STEM at an early age, steering them towards more "feminine" fields. Above all, the lack of

educate, and empower women to pursue careers in traditionally maledominated fields. One such

These programs aim to inspire,

female mentors and leaders in STEM fields creates a sense of isolation and lack of belonging, further hindering career progression.

initiative is Girls Who Code, a nonprofit organization that provides opportunities for girls to learn and excel in coding and computer

Initiatives for Bridging the Gap Despite these challenges, there are glimmers of hope. The landscape is shifting,

science. By offering coding clubs, summer programs, and mentorship opportunities, Girls Who Code is

fuelled by a growing awareness of the need for diversity and inclusion in STEM. Governments and private organisations are launching initiatives to address the gender gap, providing scholarships, mentorship

actively working to reshape the narrative surrounding women in technology. Moreover, organizations like the Women in Engineering ProActive Network

programs, and targeted STEM education for girls. Additionally, the rise of successful women entrepreneurs in STEM is proving to

(WEPAN) and the Society of Women Engineers (SWE) focus on building a supportive community

be a powerful source of inspiration, demonstrating the limitless possibilities that await those who dare to break barriers.

for women in engineering. They provide resources, and networking opportunities, and advocate for

Numerous initiatives have emerged globally to address the gender disparity in STEM.

gender-inclusive policies within the industry..

“People ask me all the time: ‘What is it like to be a woman at Google?’ I’m not a woman at Google, I’m a geek at Google and being a geek is just a great. I’m a geek, I like to code, I even like to use spreadsheets when I cook.” – Marissa Mayer, CEO of Yahoo, Former Engineer at Google

TRENDS

Dr. Jane Chen – Co-founder of Embrace Innovations: Dr. Jane Chen is a shining example of a woman making a significant impact in the STEM field. As the co-founder of Embrace Innovations, she developed a low-cost infant warmer to address the high rates of infant mortality in developing countries. Embrace Innovations' innovative solution has saved countless lives, demonstrating how technology can be a powerful force for positive change.

These are just a few examples of the countless women making waves in STEM. Their stories are not only about individual success but also about collective impact. They inspire young girls to dream big, break down stereotypes, and see themselves as future scientists, engineers, and leaders.

Dr. Fei-Fei Li – Co-founder of AI4ALL: Dr. Fei-Fei Li, a leading artificial intelligence (AI) researcher, is dedicated to promoting diversity in the field of AI. As the co-founder of AI4ALL, she strives to increase access to AI education for underrepresented groups, including women. Through AI4ALL's educational programs, Dr. Li is helping to equip the next generation of female leaders in AI, fostering a more inclusive and diverse industry.

TRAILBLAZERS IN TECH: STORIES OF INNOVATION AND IMPACT

Reshma Saujani: Founder of Girls Who Code: A non-profit organization dedicated to closing the gender gap in computer science. Saujani has empowered thousands of girls to learn coding and pursue careers in tech, shattering stereotypes and paving the way for a more diverse tech workforce.

Anu Chitrapu: CEO of Anandi: A company developing AI-powered medical diagnostics tools. Chitrapu's focus on improving healthcare access in underserved communities demonstrates how women in STEM can leverage technology to address global challenges.

Frances Arnold: A Nobel Prizewinning biochemist: who pioneered the field of directed evolution, engineering enzymes to solve environmental and industrial challenges. Her work has revolutionized fields like biofuel production and drug discovery, showcasing the power of women in driving scientific innovation.

Building Bridges: Initiatives for a More Inclusive Future The journey towards bridging the STEM gender gap requires a multi-pronged approach. Here are some key initiatives: Early Education: Exposing girls to STEM subjects early on, through engaging programs and role models, can spark their interest and build a foundation for future success. Mentorship and Networking: Providing access to female mentors and networks can equip women in STEM with guidance, support, and valuable career advice. Addressing Bias: Openly discussing and dismantling stereotypes about women in STEM can create a more inclusive environment and encourage girls to pursue their passions. Flexible Work Arrangements: Providing flexible work options can help women in STEM balance their careers with family responsibilities, attracting and retaining talent. Investing in Women-Led Businesses: Supporting female entrepreneurs in STEM through funding, mentorship, and incubation programs can foster innovation and create role models for future generations.

A CALL TO ACTION: BE A PART OF THE CHANGE Bridging the STEM gender gap is not just a challenge for girls and women; it is a call to action for everyone. We, as individuals, can play a vital role by: Challenging our own biases and promoting inclusive language and behaviour in STEM environments. Mentoring and supporting young girls interested in STEM fields. Celebrating the achievements of women in STEM and sharing their stories. Advocating for policies and initiatives that promote gender equality in STEM education and careers.

Together, we can create a future where STEM fields are not defined by gender, but by talent, passion, and the pursuit of knowledge. This future holds the promise of unlocking groundbreaking discoveries, solving critical challenges, and shaping a more equitable and prosperous world for all. Let us embrace this opportunity and build a world where every girl can become a scientist, engineer, or mathematician, limited only by her own imagination.

As we reflect on the progress made in bridging the gender gap in STEM, it is evident that initiatives and success stories are reshaping the narrative. The challenges faced by women in these fields are being met with determination, innovation, and a commitment to equality. With organizations like Girls Who Code, WEPAN, and SWE leading the way, and entrepreneurs like Dr. Jane Chen and Dr. Fei-Fei Li breaking new ground, the future of women in STEM looks promising. However, there is still much work to be done. Encouraging young girls to pursue STEM education, fostering mentorship programs, and dismantling systemic biases are essential steps in ensuring sustained progress. By championing diversity and inclusion, we can unlock the full potential of the STEM fields, creating a future where women are not just participants but leaders and innovators in science, technology, engineering, and mathematics. Remember, the journey begins with a single step. Let's take that step together, towards a future brighter with the brilliance of women in STEM.

Invest in Dubai maytri@itswhitewindow.com

+971 52 258 1035

www.itswhitewindow.com DUBAI. ITALY. MONTE CARLO.

Womenpreneur Spotlighting International Women | Aspiring Women in 2023

November 2023 / Womenpreneurme.com

Middle/East

DILSEWITHNEHA:A POETIC RETREAT IN THE DIGITAL AGE, WHERE WORD RESONATE AND HEARTS FIND SOLACE

NEHA KRISHNA ARTPRENEUR

ilsewithNeha, a platform on Instagram, is a retreat for the mind and spirit. It's a home where vulnerability is embraced, providing a safe space through the warm words and voice of Neha Krishna, a global voice-over artist and content creator. Followed by people of all ages, DilsewithNeha shares words of famous poets and pearls of wisdom, some crafted by Neha herself.

Poetry, an ancient art, remains a powerful means to explore human experiences and emotions. It goes beyond words, using rhythm and imagery to create a unique narrative. In today's fast-paced world, poetry offers a recess, a way to engage with language and the human experience at a deeper level.

Neha, the voice and heart behind @DilsewithNeha on Instagram, creates a space of wisdom and love for navigating emotions. In this feature, we had the privilege of conversing with Neha Krishna, exploring DilsewithNeha, her life story, and the impact she makes on people's lives.

A Journey Worth Talking About Neha's life story begins in Rajasthan, an Indian state very well known around the world for its art and culture. She grew up in a family of art lovers, with a lot of passion for music, literature and poetry. “Raised in an art-loving family, my childhood was immersed in a passion for music, literature, and poetry—elements I continue to cherish deeply.” Neha explains when talking about the possible reasons that ignited her creative side. Despite poetry and art playing a significant role in her life, she initially didn't pursue it as a career. Opting for a different path, she earned a degree in Human Resources and later an MBA from the esteemed Symbiosis Institute of Business Management in India.

WOMENPRENEUR MIDDLE EAST/ NOVEMBER 2023

“After earning my degree, I spent over a decade in corporate recruitment. Beginning at Microsoft, I later supported hiring at Amazon, Meta, and Google as a full-time technical recruiter. I cherished the fulfilling work, especially the transformative experience of traveling to numerous university campuses worldwide while at Google.” While working as a recruiter for these tech giant companies, she decided to participate in the MS India Washington and MS Asia Pageants 2016-2018 editions and, fascinatingly, she was the winner of both competitions. The Inception of DilsewithNeha Neha likes to call herself an introverted extrovert. “I always enjoyed poets like Rumi, Jaun Alia, and Amrita Pritam. Life has a way of humbling you, and one day, it clicked. I created my first Instagram voiceover saying, “Hello, Salaam, Namaste, You are listening to DilsewithNeha.” The page quickly grew, and I received love and collaboration requests globally. People admired my work, especially my voice.” Creating Unique Experiences

Becoming a Womenpreneur As Neha's work gained traction, she received increasing requests to serve as an MC for events, both nationally and internationally. This fortification of her brand as a voice-over artist revealed the true potential of her years of dedication. It not only showcased her entrepreneurial skills but also enabled her to scale her business. Additionally, Neha owns a highend fashion and lifestyle jewelry company, featuring handcrafted pieces by talented women. “My jewelry company is all about consciousness and sustainability. I work with world class artists from all around the globe who design and create very unique jewelry pieces. I only work with artists who have the same values as mine with consciousness and sustainability as the core values. While the business is headquartered in the US, we operate globally and will be exhibiting our beautiful pieces in the UAE soon.” The Start of a Bright New Chapter Neha is very optimistic about her future, as a young woman, she still has a lot of

new experiences to live and new ways to create more impact in the world. “I’m looking to expand my personal brand and take my instagram page: @dilsewithneha to new heights, increase our fan base and find more ways to host shows and collabs outside the US. I’m also very optimistic about my jewelry brand (instagram page @maharanibagh_) and hope to showcase my collection in UAE, Africa and Europe this year with a plan to retail and wholesale eventually” Neha explained. A Word To Aspiring Womenpreneurs “Be ambitious for your job but be more ambitious for life. Trust yourself and remember that progress is more important than perfection. As women, we can have it all, just not all at the same time so be easy on yourself and keep on walking” Neha lives each day as it comes. She is a traveler, a corporate woman, an inspirational voice over artist, a businesswoman - she shows us that it is never too late to follow our passions! It is just one life after all —also the tattoo that you see engraved on Neha’s hands!

At DilsewithNeha, Neha recites poetry from her favorite poets and uses her voice as the main tool to connect with her audience.

“I really love the positive impact my work has on my audience. We currently live in a world where people use social media only to share happy moments and bury other feelings and sentiments inside them. DilsewithNeha is a place where everybody gets the chance to process all of those feelings and be vulnerable, those are feelings that everyone has and that's why my message resonates with everyone. I use my own personal experiences as a source of inspiration, my feelings and emotions, such as grief, frustration, love and happiness, and this is why my work speaks and connects with everyone because I show that human, vulnerable, hurtable part of me!

“Even though I recite the poems in urdu and hindi, people from around the world that don’t understand urdu and hindi are able to feel my words when I express - this is the power of expression” 47

Ure Utah

A Luminary in Sustainability Shaping Nigeria's Tomorrow Building Bridges with Purpose

Ure's commitment to fostering transformative connections is evident in her role as the founder of Bridge Synergy. This organization serves as a torchbearer, illuminating Nigeria's untapped potential and reshaping international perceptions. In a strategic collaboration with Nigeria's leading business newspaper, BusinessDay, Bridge Synergy facilitated the Nigeria Forward Business Day Event in Abuja. This four-part forum brought together international investors, development partners, and influential leaders to address socio-economic challenges and explore high-impact solutions in key sectors.

Sustainable Development Beyond Boundaries

Ure's dedication to sustainable development extends beyond her organizational pursuits. She actively engages in events like the Niger State Green Economy Summit, advocating for the transition from a carbon-based economy to a flourishing green economy. Her involvement with Goalkeepers and the Gates Foundation showcases her commitment to leveraging digital influencers for advancing the Global Goals. As a representative of the NCCC at COP 28, Ure will contribute to discussions and negotiations to advance climate change initiatives.

Championing the Youth and Creativity

In the vibrant arena of sustainability landscape, Ure Utah emerges as a luminary, a visionary leader, and a passionate advocate for sustainable change. With a unique blend of charisma, strategic acumen, and an indomitable spirit, she not only champions the cause of sustainability but also serves as a torchbearer for transformative connections. As the founder of Bridge Synergy, Ure has orchestrated initiatives that transcend boundaries and foster collaboration between international investors, development partners, and influential leaders. In a recent collaboration with BusinessDay, the Nigeria Forward Business Day Event, Ure orchestrated a symphony of discussions addressing socioeconomic challenges and exploring high-impact solutions. This is merely one facet of her multifaceted commitment to shaping a reimagined narrative for Nigeria. A Tapestry of Experience Born in Maryland and raised in Lagos, Nigeria, Ure's upbringing was deeply influenced by her father, the founder of Prudential Guards Limited, one of Nigeria's oldest and most established security firms. Now serving as the Executive Director of Client Relations and a Board Member at PGL, Ure seamlessly integrates her father's legacy with her own aspirations. Her extensive global experience includes integral roles at Google, YouTube, Palantir Technologies, and JP Morgan in both London and New York. 48

Ure's passion for change is not confined to boardrooms and summits. As a public speaker, she advocates for young designers and creatives in the region. Her dynamic personality and vibrant youthfulness allow her to forge diverse partnerships beyond traditional avenues, spreading awareness in innovative ways. Ure's documentary, "Powering Nigeria: Light in the Shadows," sheds light on community challenges and seeks to empower these communities by addressing the issues laid bare in the film.

A Lesson in Purpose and Connection

Ure Utah's journey is more than a personal narrative; it is a profound lesson in purpose and connection. Proud of Nigeria and its diaspora community, Ure celebrates stories of perseverance and triumph. With a firm belief in the duty to the overwhelmingly youthful population, she is unwavering in her commitment to shaping Nigeria's innovative changes, recognizing that they are not just the future but the present.

Collaboration, Creativity, and Sustainability

At the core of Ure Utah's endeavors lies a commitment to collaboration, creativity, and sustainability. Her focus on vast opportunities and positive change through unity and shared commitment serves as an inspiration for women entrepreneurs in the Middle East and beyond. Ure Utah is a true trailblazer, leaving an indelible mark on the business landscape and paving the way for a more sustainable and inclusive future.

WOMENPRENEUR MIDDLE EAST/ NOVEMBER 2023

Aishwarya Dagaria

Elevating Indian Heritage through High Fashion, Luxury, and Empowerment In the heart of cultural elegance and timeless luxury, one specific brand stands out for its super high quality and unique designs that express the best of the Indian heritage with style, class and glamor. This story is about Bloommela and its founder Aishwarya Dagaria, an entrepreneur, couturier, stylist and fashion enthusiast that uses her brand to elevent the global sense of fashion and perception of the Indian culture to new heights. Bloommela is a true guardian of India's rich heritage and a purveyor of premium traditional attire. With the robust lanes of exclusivity, this luxury heritage boutique stands as a testament to the legacy of craftsmanship that has adorned generations with grace and sophistication. The beautiful values and mission of Bloommela are carved in their name, rooted in English, "Bloom" signifies the blossoming beauty and vitality of nature, capturing the spirit of growth and transformation; paired with "Mela," a Sanskrit word meaning "Fair". This harmonious blend encapsulates the celebration of diverse traditions coming together in unity. Aishwarya had one powerful and specific vision when establishing Bloommela, to create a platform highlighting the finest luxury designers for women, men, and children and also, be a luxury heritage boutique that serves as a platform for acclaimed clothing, home decor, and lifestyle products, along with an array of handcrafted treasures that bloom throughout the year, much like roses. To offer the most well designed pieces, Aishwarya has collaborated with many top class designers, having more than 100 designer such as Payal Singhal, kalighata, Avnni Kapur, Devyani Mehrotra, Nitika Kanodia, Neha Gursahani, Nitish kashyap, Samriddhi, Q by, Sonia Baderia, Sheath Kazmi, Chambray and Co., Jade By Ashima, Raas, Megha Shah and many more well known and established fashion designers in the industry. This set of wonderful designers, artists and creative minds is what sets Bloommela apart from the rest of the brands in the industry, being able to have more than 128k collections and 50 plus brand collaborations. As a custodian of India's cultural legacy, Aishwarya and her team at Bloommela seamlessly weaves the past into the fabric of contemporary fashion as Aishwarya introduces her clothing label AA, a label that skillfully bridges the gap between tradition and modernity, creating garments that resonate with the discerning tastes of a global audience.

In doing so, the brand not only preserves the cultural roots, but also propels them into the future, making every piece a timeless masterpiece that transcends fleeting trends. Aishwarya believes in giving back to the community and she works hard in causes related to women empowerment. Through Bloommela, Aishwarya collaborates with NGOs that focus on women empowerment. They give support and opportunities to very talented women artists from unprivileged communities by selling their handcrafted and other handmade products. Thanks to these Bloommela initiatives, thousands of women are now able to provide for their family and have a dignified life. Bloommela goes beyond just being a fashion statement, it is a lifestyle and a community of individuals who love fashion, Indian culture and heritage.

Budzy and Aesthetic Yoga Mats Nataliia's entrepreneurial spirit knows no bounds. Beyond balloons, she ventured into the wellness industry with Budzy, offering aesthetic yoga mats that blend fashion with functionality. Inspired by satellite photographs and unique textures, these mats have not only captured the market but also contribute to a noble cause, supporting her mother's school in Ukraine. “I noticed the rising demand for yoga mats and decided to create a fashionable, eco-friendly alternative. Budzy was born from a passion for yoga and a desire to offer something unique. The designs, inspired by satellite photographs and textures, have resonated well, and a portion of the proceeds goes to supporting my mother's school in Ukraine.”

NATALIIA BUDZEI Crafting Dreams into Reality in Dubai's Entrepreneurial Landscape In the face of unprecedented challenges brought about by the global pandemic, the story of one remarkable businesswoman emerges as a beacon of resilience and innovation. Against the backdrop of economic uncertainties and societal disruptions, she not only weathered the storm but charted an extraordinary course, founding not just one but two successful companies, budzy and Balloonsiaga. Meet Nataliia Budzei, an entrepreneur who defied the odds, showcasing how her strategic acumen and unwavering determination not only projected her ventures to success but also became a testament to the transformative power of entrepreneurship. In this interview we uncover the narrative of Nataliia, a woman who not only navigated the complexities of a global crisis but emerged triumphant, leaving an indelible mark on the business landscape.

Crafting Luxury Experiences Amidst Adversity A multi-talented entrepreneur, lawyer, and award-winning business owner, Nataliia has not only weathered the storms of adversity but has soared to unprecedented heights. Nataliia's entrepreneurial journey began with the launch of Balloonsiaga, a luxury balloon décor and events company, just as the world was grappling with a pandemic. Undeterred by the unfavorable timing, she transformed setbacks into opportunities, providing sanitized, eco-friendly balloon décor for at-home celebrations. The response was overwhelming, solidifying Balloonsiaga's status as a trendsetter in the industry. “The pandemic forced us to rethink the way we celebrate, and Balloonsiaga adapted by providing at-home celebrations with sanitized, eco-friendly balloon décor. It was a risk, but the response was phenomenal. It taught me the importance of resilience and finding opportunities in adversity.” Nataliia Share.

Fostering Artistic Expression with Gulf Art Advisory Gulf Art Advisory reflects Nataliia's dedication to fostering emerging artistic talent. As the founder of this consultancy firm, she connects artists with galleries and collectors, shaping the cultural landscape of the region. “Gulf Art Advisory is a project close to my heart. I believe in supporting and promoting emerging artists, connecting them with galleries and collectors. Art has the power to inspire and elevate communities, and I'm proud to play a role in fostering artistic talent.” International Collaborations and Global Recognition Nataliia's journey from Ukraine to Dubai is marked by global collaborations with prestigious brands like Bulgari, Hermes, and Jumeirah Group. Her versatility as an entrepreneur has earned her recognition not only in Dubai but on the international stage, showcasing the power of a visionary leader with a global perspective. Lessons in Resilience and Innovation Nataliia's success isn't just about business—it's a testament to resilience and innovation. Launching two businesses during a pandemic, she exemplifies the adaptability required in today's ever-changing business landscape. Her story is a source of inspiration for aspiring entrepreneurs facing challenges head-on.

WOMENPRENEUR MIDDLE EAST/ NOVEMBER 2023

A Story of Confidence, Adaptability, and Monetizing Individuality In the ever-evolving landscape of professional careers, stories of reinvention and success often stand out as beacons of inspiration. Alexandra Topalian, a Montreal native with a rich tapestry of experiences across seven expatriations, has emerged as a compelling example of how embracing change and capitalizing on one's strengths can lead to remarkable achievements, even in the midst of a mid-life career transition. A Diverse Career Path: Alexandra's journey is a testament to the value of diverse experiences. From leading an NGO in Vietnam to delving into hospitality sales in the Philippines and Qatar, she navigated through project management in Montreal and eventually found her calling in event management. The consistent thread in her career was a love for the stage, a passion for public speaking, and a keen interest in connecting with diverse audiences. Reinvention at 45: The turning point in Alexandra's story came when she relocated to Dubai and decided to reinvent herself as an event MC at the age of 45, despite having no prior experience in the field.

This bold decision propelled her into the international spotlight, hosting events and conferences around the world. Her success lies not only in her innate talent but also in her unwavering commitment to being true to herself and avoiding the pressure to conform. Know Yourself, Monetize Your Uniqueness: A key takeaway from Alexandra's journey is the importance of self-awareness. She encourages individuals to identify their unique strengths and be authentic, even in the absence of formal training or extensive experience. In a world that often demands conformity, Alexandra's story serves as a reminder to never try to fit in but instead to monetize on what makes you different. Continuous Learning and Adaptation: To excel in her role as an event MC, Alexandra acknowledges the necessity of continuous learning. Her dedication to reading extensively on a wide range of topics ensures that she is well-informed and capable of engaging in meaningful discussions on any stage. This commitment to knowledge not only enhances her performance but also serves as a safeguard against her greatest fear—being insufficiently knowledgeable about a topic.

Manifestation and Investment in Self: In her pursuit of success, Alexandra practices manifestation and visualization. By investing in a videographer, social media expert, and a professional website, she has created a powerful personal brand. Her story underscores the importance of not only honing one's skills but also strategically investing in oneself to create opportunities. Confidence and Bravery at Any Age: As Alexandra remains uncertain about her future in Dubai and the continuity of her career in her family's next posting, her story becomes a rallying cry for confidence and bravery at any age. Her message of embracing change and pursuing passion serves as an inspiration to professionals considering a mid-life reinvention. Alexandra Topalian's journey is a remarkable tale of resilience, selfdiscovery, and the extraordinary possibilities that arise when one has the courage to reinvent themselves. Her story deserves a place in the annals of business success, reminding us all that it's never too late to rewrite our narratives and chart a course toward a fulfilling and 51 authentic career.

INTERNATIONAL WOMEN IN BUSINESS

After earning her master's degree in communications, she dedicated herself to studying the industry and honing her skills in speech writing and coaching. Entrepreneurial Spirit: In 2004, Maha embarked on an entrepreneurial journey by founding her strategic communications company in Egypt. The transition from running communications departments for various companies to becoming a CEO provided her with valuable insights. Global Impact and Thought Leadership: Having worked as a strategic communications consultant in Egypt and the UAE for 30 years, Maha gained a frontrow seat to the transformative impact of technological disruptions. Her expertise extends from the introduction of the Internet in the MENA region to the launch of mobile networks in over 18 countries. Now positioned as a thought leader on effective communication and personal branding, Maha is at the forefront of guiding brands and companies in navigating today’s evolving business landscape.

Maha Abouelenein In the fast-paced world of strategic communications and personal branding, Maha Abouelenein emerges as a luminary, seamlessly weaving connections between East and West. With an illustrious career spanning over three decades, she is not merely a communicator but a visionary guiding high-profile individuals and brands through the intricate landscape of reputation management. Founder and CEO of "Digital and Savvy," a global strategic communication consulting firm, Maha's journey has been a symphony of innovation and influence. This article delves into the extraordinary odyssey of Maha Abouelenein, exploring her profound contributions, unique insights, and commanding presence in the ever-evolving realm of global communication. Early Life and Career Beginnings: Maha Abouelenein's journey began in Minnesota, where her dual cultural background as an Egyptian American shaped her perspective and fueled her passion for bridging cultures. Her fascination with the news industry led her to intern at a local CBS affiliate station during college, sparking a love for storytelling and communication.

Better an empty chair than the wrong person in it

Collaborations and Notable Projects: Maha's influence extends beyond her consulting firm, as she has led communications for high-profile individuals and brands. Notable collaborations include spearheading communication efforts for VeeCon, a super-conference created by serial entrepreneur Gary Vaynerchuk that’s at the intersection of business and popular culture. Her advisory services are sought after by a diverse clientele, including renowned figures like Dr. Deepak Chopra, influencer-entrepreneur Karen Wazen, Jim Kwik and esteemed organizations like the NBPA Foundation, Target and Emirates Airline. The Savvy Talk Podcast and "Stay Low, Keep Moving": As a testament to her commitment to sharing knowledge, Maha hosts the Savvy Talk Podcast, providing a platform for discussions on communication, leadership, and success. Her forthcoming book, "Stay Low, Keep Moving," set to release in 2024, reflects her dedication to continuous learning and personal growth. The book is expected to offer insights into the power of storytelling and self-reliance in the modern age, emphasizing personal branding as a pathway to leadership.

Womenpreneur Middle East/ November 2023

Yasmine's extensive background in psychology, marked by accreditations in Integral Enneagram, Spiral Dynamics, Neuro-Linguistic Programming (NLP), Conscious Coaching, and Relationship Coaching serves as a testament to her dedication. As a Partner and Key Accounts Director at Vantage Communications, Yasmine plays a pivotal role in pioneering breakthrough PR campaigns. Leveraging over 15 years of PR prowess, she oversees everything from media outreach to strategy formulation. However, what truly sets Vantage apart is the emphasis on psychology as the cornerstone of their strategies.

Yasmine Hamdy Partner at Vantage Communications: Mastering the Fusion of Integral Psychology and Art of Communication In the ever-evolving landscape of Public Relations, where authenticity and meaningful connections reign supreme, Yasmine Hamdy stands as a beacon of innovation. Partner and Key Accounts Director at Vantage Communications, Egypt's leading PR agency, Yasmine has seamlessly woven the intricate threads of Integral psychology and the art of communication into the fabric of her distinguished 15-year career. A Journey Ignited by Passion and Shaped by Diversity Yasmine's journey is a captivating narrative that began with a spark of passion during her hospitality tenure. Armed with a degree in Business Administration from Modern Academy, Yasmine found herself drawn into the dynamic realm of Public Relations. It was a serendipitous encounter that would set the stage for a career marked by purpose and dedication.

Venturing into the field while working at a UK-based agency in Dubai, Yasmine's curiosity deepened. The desire for a more profound understanding led her back to her roots in Egypt, where she pursued PR studies at the prestigious American University in Cairo (AUC). This academic pursuit was not merely a formality but a deliberate effort to elevate her craft and gain a holistic perspective on the field. Yasmine's journey took a significant turn when she worked alongside Nazly Shamel, the founder of Vantage Communications. This collaboration marked the beginning of an innovative venture that would allow Yasmine to immerse herself fully in the intricacies of the PR landscape. The Intersection of Psychology and PR Strategies At the core of Yasmine Hamdy's innovative approach to Public Relations lies a profound understanding of Integral psychology.

Navigating Challenges and Fueling Growth The early days of Yasmine's career were not without challenges. Adapting to diverse personalities, honing communication for various stakeholders, and influencing perceptions for clients posed formidable hurdles. Navigating the complex media landscape, understanding the nuances of different channels, and selecting the right approach for effective communication demanded a steep learning curve. Yet, it was these challenges that fueled Yasmine's growth. Each hurdle became an opportunity to refine her approach, solidifying the belief in the profound importance of psychology in PR strategies. Integral psychology, coupled with NLP, Integral Enneagram and spiral dynamics produces a cocktail that, empowers Yasmine to understand and leverage the language of the mind. NLP techniques enable her to recognise patterns in communication styles and preferences. This heightened awareness enables the crafting of messages that are not only persuasive but also align seamlessly with the cognitive processes of the intended audience. Yasmine's adept use of NLP contributes to the creation of communication that transcends mere information transfer to evoke emotional responses and engagement.Combining Integral Enneagram A proposition for exploration and learning about human nature and relationships through an experimental and dynamic approach that awakens, involves and balances emotional intelligence, instinctive drives and intuition. 53

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