布里斯班&黄金海岸地产第450期 by firstmediaaus

稀缺机会：Park Ridge工业和混合用途绝佳地块现已上市

该物业位于蓬勃发展且备受追捧的Park Ridge主要开发区内，划为新兴社区，规划为工业和混合用途，占地4.53公顷，附带一座四间卧室砖房，两间浴室，带壁炉开放式起居区，双车库。可在开发前产生租金收入。

距 Park Ridge 镇中心、Mt Lindesay 高速公路、学校仅一小段车程，距 Brown plains Grand Plaza 9 公里，距 Sunnybank Hills 购物村 15 公里，距布里斯班中央商务区 38 公里。毗邻物业已经提交DA申请，所有基础设施将很快可用，极具开发潜力。

地址：105-113 Lindenthal Road, Park Ridge, Qld 4125 面积：4.53 公顷价格：请出价

请致电 Robert Lin 0433 000 888 robert@joyrealty.com.au 获取详情。

Tamborine 大地出售机会难得

Vista Serena庄园位于昆士兰州Tamborine，占地5.07公顷，难得的投资良机。四周环绕茂密雨林，魅力十足。可欣赏连绵山丘风光，是自然之美，完美融合的绝佳选择。另有大型家庭住宅。由五间宽敞卧室组成，配步入式衣帽间和独立卫生间。此外，还有一间大型办公室、浴室、洗衣房，开放式起居区和一座12 x 8 米大型仓库。朝北大片窗户展现出如画美景。其他特色包括：智能LED照明，高容积水泵，优质电器，双入口等。

地址： 98-106 SIMMENTAL DRIVE, Tamborine, Qld 4270 面积：5.07 公顷售价： $1.7 m 以上联系人： Jimmy Zhang 0433 572 999

Park Ridge 潜力大地出售

该稀缺大地，占地4.62公顷，具有巨大发展潜力。地块位于Park Ridge和 Chambers Flat未来城市规划区内，适合土地储备，为投资者提供绝佳机会. 可翻新现有房屋或者建造梦想之家（须经市政批准）。有一个与小溪相连可用于农业灌溉的水道。该物业位于布里斯班东南部最快增长的开发区域之一，具有卓越的价值和未来发展机会。主要特点：

-占地11.55英亩美丽平坦土地， -土地大部分已经清理干净 -一个水塘和一个可用于农业灌溉的水洞 -一层房屋，4间宽敞卧室，一间浴室，需要翻新

-自然采光开放式休息室 -带餐区厨房 -双车库 -化粪池和1万升水箱

地址： 148-154 GRANGER ROAD, PARK RIDGE SOUTH, QLD 4125 售价： $3M 以上请出价

面积： 4.62 公顷

位置：便捷进入主要交通要道，距离黄金海岸40分钟，距离布里斯班机场和布里斯班市中心不到40分钟

不要错过这个难得的机会！

详情请联系： Robert Lin 0433 000 888

黄金海岸度假风公寓出售

这间独立单卧室公寓物超所值。自住或出租都是最佳选择。位于黄金海岸中心，位置优越，距离公共交通，海滩，大型购物中心，仅几步之遥。小区设有游泳池、网球场和烧烤区。该单元具有巨大出租潜力，

房间包含：

- 空调

现代厨房

瓷砖地面

客厅和卧室有吊扇 - 阳台 - 地下安全停车位

- onsite小区经理管理

地址： Unit 6 / 2877 Gold Coast Hwy Surfers Paradise 售价：$260,000 详情请联系Robert Lin 0433000888 咨询看房。

雙喜地產雙喜地產 E: sales@joyrealty.com.au | P: 07 3344 5858 | F: 07 3102 1388 A: 69 Dixon street, Sunnybank QLD 4109

Robert Lin 0433 000 888

产品营销如何直击用户心智，看老板电器如何圈粉年轻人！

随着Z世代成为消费市场的主力军，年轻化大潮已经席卷了各个行业。就连传统家电行业也开始加入年轻化的行列，各种年轻化创意频出。

但这些创意中，有的能真正穿透年轻人群，有的却只是顶了个“年轻化”标签，到底什么样的创意，才能真正打动这届年轻人？近日，厨电行业的高端品牌老板电器，再度发力年轻市场，结合创新产品推出创意广告片，就在年轻群体中引起了不小的声量和情绪共鸣。

1抓住用户痛点创意营销触达用户心智在用户体验感需求升级的当下，广告创意想要不被用户“自动屏蔽”，首先得满足一条要素就是：传递品牌卖点之前，先想好如何吸引观看兴趣，如何创造愉悦的沟通体验。老板电器则用一系列的创意小短剧，通过场景化演绎出当代年轻人在生活中遇到的系列难题，并用产品给予了解决方案，可谓是步步都踩在了年轻人的需求上，成功引起年轻人的注意力。

当年轻人成为新手爸妈，困扰他们的不仅仅是育儿问题，还有孩子生活中的方方面面。在老板电器的这支短片中，便选用了育儿内卷现状下的 “兴趣”、“学习”和“长高”问题。

场景一：所谓“小灶开得好，人生起步高”，父母满心满意的为孩子谋划各种兴趣班、补习班，殊不知给孩子带来的只有压力，最终“兴趣不再有趣，小灶开到泄气”。

场景二：所谓“小灶开得多，入学领头跑”，结果孩子每日每夜学习，最后“补课补到无力，小灶开到丧气”。

场景三：所谓“小灶开的全，长高没烦恼”，可惜罗马不是一日建成的，小树也不是一天长高的，孩子殚精竭力，结果“长高百般折腾，小灶开到乏力”。

内卷时代，养娃不易。别让“爱的小灶”，变成爱的难题。最终，老板电器通过剧情将内容自然过渡到全家人的“饮食问题”。一家老小，众口难调。面对这一问题，老板电器重磅上市“老板亲子三眼灶”，特设宝宝专属小灶，精烹营养美味，解放家长们的育儿焦虑，这个小灶可以开。

传统营销时代要用户主动搜索，而随着互联网时代的到来，用户潜藏在心的购物需求会被重新激发，这也意味着，品牌需要换一种营销思路来吸引消费者，并在无形中让用户对品牌产生自然而然的情感连接。

纵观老板电器此次的营销创意，就是从年轻父母的真实需求出发，生动形象的还原了生活中遇到的诸多问题，并巧妙植入产品卖点，成功引发了年轻人强烈的共鸣感，也增强了品牌在用户心中的感知度和认可度，为后续的品牌传播奠定基础。

2公域，私域同步强势传播高效触达不同圈层人群好内容自带传播力。同样，好传播也能为好内容影响力再添一把火。

老板电器就在自带好内容的基础上，围绕年轻人的触媒偏好，打造了一场广泛又精准的数字化传播种草。

01打通品牌站内资源，精准撬动品牌私欲流量随着各大平台的流量成本越来越高，品牌们纷纷将注意力转向性价比更高的私域流量，谋求新的增量空间，并辅助品牌形象的塑造。此次，老板电器就打通了品牌站内资源，系列短片不仅在官方微信视频号上发布，还在官方公众号、官方微博等平台同步上线，充分触达精准用户群体，第

一时间让创意广告内容在其私域流量池发酵。老板电器此次产品广告轻松愉悦的画风和短视频形式，本身也与这些平台的氛围高度匹配，借助社交化的内容互动与传播，这波创意既颇受真爱粉的好评。

02外围搭建矩阵式传播链路，引发公域流量破圈种草

除了在官方平台自传播，系列创意广告还在深度影响年轻人消费决策的抖音、微博、朋友圈等社交平台上搭建传播矩阵，形成了二次传播场域，更深层次的内容探讨空间，同步加强产品的种草和教育，全面占据消费者心智。

同时，老板电器还邀请千万级育儿博主@年糕妈妈倾情推荐，借助KOL的个人影响力，实现产品和创意的快速传播，精准触达目标群体。回溯老板电器此次活动的整个传播策略，采取的是“精准触达+ 广泛覆盖”的投放模式，成功将私域和公域目标人群一网打尽。

3以用户需求为中心产品、营销双重构筑品牌价值

菲利普.科特勒曾指出：品牌应该将营销中心转移到如何与消费者积极互动，尊重消费者作为“主体”的价值观，让消费者更多参与价值创造。

回看老板电器此次的产品创意营销，就会发现品牌正是从用户需求出发，站在消费者的立场进行营销传播，潜移默化影响消费者对产品、品牌的选择，完成心智植根。

首先，作为一个高端厨电品牌，老板电器始终关注着年轻人在厨房场景下不断变化的需求，在产品上不断打磨创新，致力于给年轻人带来更优质的生活体验。

其次，无论是私域流量的自传播，还是公域流量的口碑传播，老板电器都下沉到消费者的语境之中，积极让他们参与到营销传播的过程，既构建起品牌差异与价值护城河，也从创意视角为营销圈重新定义了品牌与消费者的共生关系，使得品牌的传播力与好感度达到效果最大化。

老板电器此次在双十一的流量节点上，结合当代年轻父母的生活痛点，通过系列创意短片植入产品卖点，为年轻人提供解决方案，从而激发出年轻人的潜在消费需求。同时，在社交媒体上进行广泛传播和强势曝光，将广告创意和产品信息渗透给目标用户，形成完整的营销闭环。

从老板电器的营销中我们可以看出：品牌营销以精准洞察年轻群体的需求为前提，产品以解决用户痛点为目的，同步输出品牌价值理念，最终才能更好的收获大众认同。而这样的逻辑，也十分值得其他品牌学习。

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Koi Real Estate 专注于深耕布里斯班房产市场，我们善于帮助客户发掘需求，从您的根本需要出发，帮您找到最合适的家和未来投长远方案。同时我们联合多家布里斯班及悉尼贷款师，律师，致力于一站帮您决绝所有问题。

Koi Real Estate is a real estate company which focuses in the B risbane real estate market. We provide ﬁnance solutions and legal advises th rough multiple corporate partners in Sydney and Brisbane.

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ABOUT US ｜关于我们

GO Markets 于2006年在澳大利亚成立，提供在线差价合约交易服务。

的老牌在线交易服务领导者之一，受澳大利亚证券和投资委员会（ASIC）的监管，澳大利亚金融服务牌照为 254963。

GO Markets began in Australia in �� as an online provider of CFD trading services. GO Markets is licensed by the Australian Securities and Investment Commission (ASIC) with AFS licence no. ��. Over the last ��+ years, we’ve established ourselves as a leading and trusted global broker.

Oﬃcial partner of Chelsea Football Club

OU O U TS

GO Markets and Chelsea FC share a passion for leading performance and delivering the best ‒ for fans and for traders.

CFDs: 全球股票 | 数字货币 | 外汇 | 贵金属 | 大宗商品

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Share trading

+�� 墨尔本地址：Level ��，�� Collins Street, VIC �� 悉尼电话：+�� 悉尼地址：Level ��, �� George Street, Sydney NSW �� 墨尔本中文客服悉尼中文客服

墨尔本电话：

GO Markets Pty Limited, ABN �� , AFSL �� is a CFDs issuer. GO Markets Securities Pty Ltd (ABN �� ) is a Corporate Authorised Representative (No. ��) of Sanlam Private Wealth (AFS License No. ��) providing share trading services.

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COMPANY INTRODUCTION

公司介绍

Ally Mortgage是一家致力于为澳洲华人打造的一站式专业化信贷服务的金融服务公司，旗下涵盖房贷，商业贷款，土地开发贷款，建筑贷款等多种信贷产品。

公司自成立以来，本着”用心经营，服务大众"的企业理念，为全澳华人提供了最高品质的信贷服务，也在点滴口碑的积累中，树立起自己的品牌形象，并迅速成长为澳洲信贷市场的新兴代表，也因此吸引了大批信贷专家的入驻。

Ally Mortgage在Chatswood, Hurstvile和Eastwood三家门店将以全新的面貌呈现在大家面前，同时

Burwood和Castle Hill的门店也在紧锣密鼓的筹备当中，力求为澳洲华人提供最优质的信贷服务。

丰富的信贷服务经验，完备的后台支持团队，成熟的银行金融渠道让客户服务更为高效更加迅速

(02) 9163 8961

MEZZANINE 2, 465 VICTORIA AVE, CHATSWOOD NSW, 2067

房贷商业贷款土地开发贷款建筑贷款车贷设备贷款基金贷款

1300 728 726 investor@bmtqs.com.au bmtqs.com.au/investor 1300 728 726 investor@bmtqs.com.au bmtqs.com.au/investor

BMT Tax Depreciation BMT

We keep an eye on your dream home or investment to make sure that it is built to the Australian Standards & Regulations and that you get what you are paying for before you release payment.

Serving all areas of Brisbane, Ipswich, Toowoomba, Gold Coast and Sunshine Coast.

Serving all areas of Brisbane, Ipswich, Toowoomba, Gold Coast and Sunshine Coast.

CALL NOW

1300 25 46 77

CALL NOW

1300 25 46 77

定制贴牌澳酒出口中国

“澳大利亚对中国的大规模葡萄酒出口即将恢复, 你准备好收获奖励了吗？”

• 免费赠送10-40箱您所订购的酒货，供您推广使用在中国葡萄酒市场，成败往往取决于包装特出的设计和品味准确的调整 !

葡萄酒行业成功必要拥有回头客。牺牲质量打价格战。低估动人包装设计的说服效力 , 以及品味不适合您市场口味的需求, 几乎肯定会注定您产品极难起飞。

本厂独家能提供100套由国际获奖设计师特创的专用酒标供您选择和拥有。此外，4 位酿酒师可根据您市场最欢饮的口味为您微调品味, 助您的自主品牌在拥挤的市场中脱颖而出。

本厂独家能提供：

• 12产区，15葡萄品种和16 款不同年份/价位的优质葡萄酒

• 100 套国际得奖设计师特创的专用标签让你选择和拥有

• 4位酿酒师能精心为您无限的调整品味直到满意后才订货

• 助你公司申请澳酒出口商执照与中国进口清关文

• 免费助你设计你可专用的广告, 网站, 礼盒等等的材料

全澳酿酒厂集团

10 年澳酒出口中国的经验 “是澳大利亚与众不同最专业最成功的产家之一”

全澳酿酒厂集团

网址: w w w . a l l a u s t r a l i a n w i n e . c o m . a u 电邮 : e x p o r t @ a l l a u s t r a l i a n w i n e . c o m . a u 联系 : R o b i n C h i e w 邱 ( 总经理) 手机 / 微信: + 61 (0)419 200 482

中文网微信号

The team here at Intelligent Financial Solutions have access to a wide range of lending solutions for home loan, car loan, business loan, commercial loan, personal loan and SMSF lending enquires.

We aim to become your lifelong financial solution provider whom you can always trust.

Booth: B30

SCAN TO BOOK 1V1 WITH OUR PRINCIPAL BROKER

How much could you borrow?

How far away from your Australian dream?

How lending could change your life?

How much could you save on interest payments?

值得您信赖的信贷专家

REVIEWS

FIVE STAR GOOGLE

Suit 402, 815 Pacific Hwy, Chatswood NSW 2067 | admin@intelligentfs.com.au | www.intelligentfs.com.au ABN: 93 659 039 317 | Australian Credit License: 543 841

UNLOCK YOUR FUTURE WITH H&T

We are a leading property investment ﬁrm with 16 years of excellence in delivering high-quality results for our valued clients.

PROPERTY INVESTMENT CONSULTING

地产投资咨询

PROJECT

SALES & MARKETING

项目营销管理

PROPERTY MANAGEMENT

物业管理服务

H&T华信地产集团成立于2007年, 是澳大利亚领先的地产投资咨询公司。深耕澳洲本地市场 16年, 构建了全澳五大城市-悉尼、布里斯班、墨尔本、黄金海岸、堪培拉的联动销售及管理平台。我们拥有专业可信赖的销售精英团队, 代理多个知名品牌的销售业务 , 提供全方位的咨询和支持。

H&T 寓意着诚信和信任 , 我们坚信维护好客户关系是我们成功的基石 , 我们将一直秉承以客户为中心的理念。

CONSTRUCTION SERVICES

我们提供360度全方位服务

Founded in 2007, H&T has achieved great success with ofﬁces in major cities across AustraliaSydney, Brisbane, Melbourne, Gold Coast & Canberra. Our team of professional and trusted sales experts represent multiple renowned brands and provide seamless comprehensive services and support.

项目。由顶级开发商保利集团倾力打造, 住宅拥有高品质的设计和建造。每一个细节都洋溢这优雅品味, 为您提供无与伦比的居住体验。

Spring Garden is a part of the ﬁrst masterplan of its kind for Sydney’s South West. Developed by a leading international developer- Poly Group, each residence offers unmatched comfort and relaxation in a thoughtfully designed space.

H&T stands for Honesty & Trust, and we believe that the trust and strong relationships we build with our clients is the foundation of our success, and will always be our top priority.

准现房正在火热发售! 位于优越的学区房地理位置, Moseley是区域内最高品质的代表, 安逸且别致的简奢设计为住户带来卓越居住体验。是同等质量价位下最优的精品低密度公寓。

Located in Sydney’s top-tier educational precinct, Moseley is a brand new boutique apartment that sets a new standard for quality in the area. Inside, contemporary design and ﬂexible living spaces await, providing the perfect balance of comfort and functionality.

随着H&T华信集团的发展壮大, 我们于2019年 , 自此向房地产独立开发、独立建造迈出了坚实的一步。我们在新州和维洲建造的“土地+别墅”项目配置完善齐全、品质细节卓越, 让您在舒适的环境中享受高品质的生活。 H&T Homes was established in 2019, making a strong addition to H&T Realty. We have an exceptional range of ‘House & Land Packages’ across NSW & VIC, all meticulously designed and crafted to provide our clients with the perfect place to call home.

+ 61 2 8045 5388 + 61 467 052 756 Suite 505, Level 5 22 Market Street Sydney, NSW 2000 sales@htrealty.com.au www.htrealty.com.au CONTACT US

房屋销售丨租赁管理丨住房贷款丨土地开发

自2014年成立以来，我们秉承诚信、质量、创新和客户至上的核心价值观，为客户提供满意的方案。凭借长期以来独特的市场洞察力和敏锐的市场嗅觉，致力于为客户创造价值，为全澳成千上万名客户提供了咨询服务。

Project Team新房房屋销售：用“以心换心”的服务理念，帮助每一位置业者买入适宜的居所

Development team 土地开发团队：秉承可持续发展理念，确保开发周期和土地合理利用

Sales Team 二手房销售团队：精选极具发展潜力的优质房产，用专业为客户提供量身定制的销售方案

Home Loan 贷款团队：积极响应客户需求，提供清晰的解释和建议，帮助客户实现利益最大化

创建标准化、系统化的服务模式，以高效服务和亲切态度，为房东和租户创造和谐的租赁环境

55 Grant Ave坐落于黄金海岸希望岛，由专业设计师打造出独具风格的海景别墅，自建码头，私人泳池，室内高级家电的配置以及高夫球场的配置，赋予别墅豪华和舒适的特质，让靠海生活成为享受

Gold Coast : Level1, 3 Short Street, Southport, QLD 4215 Brisbane: Suite 4, Level 2, 2 Clunies Ross Ct, Eight Mile Plains QLD 4113 www.investandco.com.au Live Island Life , Dream Ocean Way projects@investandco.com.au 0492 007 777 55 Grant Ave, Hope Island 3/4 房，2.5 卫，2 车库 214㎡-306㎡

Property Management Team 租赁管理团队：

NEW SOUTH WALES & QUEENSLAND NOW SELLING Home Package Available 07 55323789 (黄金海岸) 07 33443060 (布里斯班)

走进您的海边绿洲：距离海滨木栈道仅50米的全新翻修住宅开发参观周六上午10-11点

现场拍卖周六 4月20日上午9点

Just steps away from the boardwalk on the water, this stunning property boasts 9-foot ceilings, ducted reverse cycle air conditioning, plantation shutters throughout, and a full renovation Enjoy a brand-new Bosch oven and matching Bosch gas stove top, fitted wardrobes, stylish decorative ceiling fans, and an oversized double garage for the car enthusiasts Situated in the prestigious suburb of Hope Island, this property offers a lifestyle like no other Enjoy easy access to world-class golf courses, marinas, shopping centres, and a variety of dining options, making every day a new adventure in luxury living

这座惊艳的物业距离水边的木栈道仅几步之遥，拥有9英尺高的天花板、全屋配备的倒置循环空调、遍布的百叶窗和全面翻新装修。享受全新的博世烤箱和相配的博世燃气灶，内置衣柜，时尚的装饰吊扇，以及为车迷设计的超大双车库。坐落在著名的Hope Island郊区，这处物业提供无与伦比的生活方式。轻松前往世界级高尔夫球场、码头、购物中心以及多样化的餐饮选择，每一天都是豪华生活的新探险。

Cameron Edwards cameron@amirprestige com au

S T E P I N T O Y O U R C O A S T A L O A S I S : F U L L Y R E N O V A T E D H O M E O N L Y 5 0 M E T E R S F R O M T H E B O A R D W A L K

Contact the Listing Agent

4 B U L G A R I S T R E E T | H O P E I S L A N D

amirprestige.com.au

Disclaimer * approx 3 2 2 Open Home Saturday 10:00 - 11:00am A U C T I O N S A T U R D A Y 2 0 T H A P R I L , 9 A M O N - S I T E

500m²*