ANGELINA JOLIE

In an oversaturated universe of celebrity brands, Angelina Jolie stands out brilliantly. More than just a label, she is boldly reimagining the fashion industry. Her latest project, "Atelier Jolie," embodies her innovative vision and commitment to social responsibility.brilliantly. More than just a label, she is boldly reimagining the fashion industry. Her latest project, "Atelier Jolie, " embodies her innovative vision and commitment to social responsibility.

It is an inclusive platform that empowers consumers to become designers by fostering inspiring collaborations with tailors, pattern makers, and artisans from all walks of life.

Atelier Jolie aims to create a community where everyone can express their creativity and individuality. But that's not all! Atelier Jolie goes beyond creating unique fashion statements; it makes a real difference.

IIt breathes new life into discarded and vintage materials, addressing the urgency of the textile waste crisis. Moreover, it recognizes and values the talents of marginalized groups, including refugees, by offering them positions based on their skills.

Drawing from her humanitarian experience and advocacy for human rights with the United Nations High Commissioner for Refugees (UNHCR), Angelina Jolie is wellequipped to disrupt the fashion industry in a meaningful way.

By incorporating refugees and other talented yet underestimated groups into her creative collective, she sends a powerful message of inclusion and social justice

Angelina Jolie's fashion choices have always prioritized personal style over labels She and her teenage children consistently advocate for the value of reusing and recycling old clothes.

With Atelier Jolie, she aims to give everyone the opportunity to express their creativity and individuality through fashion

"Why simply buy someone else's design when you can create your own?" questions

APPROACH THAT PUTS TALENT AT THE FOREFRONT! Angelina Jolie's brand ticks all the eco-responsible boxes With Atelier Jolie, she goes e access clothing manufacturers.

The idea is to purchase one's own creations rather than those of major brands.

"Everyone can create So why settle for designer brands?" declares the actress during the launch of her brand.

Angelina Jolie emphasizes the essential role of tailors in creation, often overlooked and underestimated

Renowned designers will not be at the heart of this project; instead, it will valorize artisans, emerging designers, and the public.

While Angelina Jolie doesn't delve into specifics, upcycling will be at the core of the project.

The goal is to exclusively use vintage or dormant materials without depleting new resources and create a circular economy-based model."We will only use quality vintage or unused materials. You can repair, recycle, and breathe new life into your clothes, creating meaningful, high-quality pieces," emphasizes the American star.

She aims to contribute to the fight against climate change by offering an alternative brand with low environmental impact.

However, the real stars of this project will undoubtedly be the public.

"I am creating a space where creative individuals can collaborate with a competent and diverse family of tailors, pattern makers, and artisans from around the world. A place where one can have fun, freely create their own designs, and discover themselves," she asserts.

She aspires to create a community of creativity and inspiration regardless of socio-economic background.

This will involve forming a diverse and varied team, providing internships and training for refugees and other talented yet underestimated groups, and offering them dignified positions based on their skills.

This unique project could disrupt the norms of the fashion industry, as the star positions herself as a mediator, an intermediary, who is not at the heart of the creative process. A rare occurrence.

We will have to wait until autumn 2023 to learn more about this innovative brand

"All of this is new, and I am more of an artist than a businesswoman. I hope to see you and be one of the many people creating with you within our new creative collective Please be patient with me. I hope to grow with you," concludes Angelina Jolie, hinting at an extraordinary adventure in the world of fashion.