Cranmore Park, Shirley, Solihull, B90 4LF Sunday, 27th September, 2026 intelligentinstructor.co.uk/national
Contents 5
Welcome
10
Seminar schedule
12
Seminar sessions: Live Stage
14
Seminar sessions: Training Zone
16
Seminar sessions: Innovation Zone
18
Seminar sessions: Lou Walsh PDI Zone
22
Outdoor overview
24
Exhibitor floorplan
26
Exhibitor listings A-Z intelligentinstructor.co.uk/national
3
Welcome to the ADINJC & Intelligent Instructor National Conference & Expo 2026 We're delighted you've joined us for a day of learning, networking and fresh ideas. Now in its seventh year, the Conference expects to welcome a record number of instructors today. Today's free event wouldn't be possible without our commercial partners. We're delighted to welcome joint Headline Sponsors Dash Instructor Cover and Dash Claims, specialist driving instructor insurance and accident-management company. Thanks also to our returning Gold Sponsor, Pass N Go Driving School, recently crowned Intelligent Instructor Training Provider of the Year, and our Silver Sponsor, Book Drive, whose app streamlines instructors' admin and business management.
SEMINARS & SPEAKERS All 34 of today's seminars are free, giving you practical guidance on training, marketing and running your business with more confidence. The Live Stage (Cranmore I) hosts some of our most popular speakers, including the DVSA end-of-day industry update. The Lou Walsh PDI Zone, in association with FBTC Accountancy Services (Cranmore II), offers sessions for those starting their instructor journey. The Training Zone and Innovation Zone (both upstairs) offer coaching and fresh perspectives to help you build a stronger business. EXPO & FEATURES Our exhibition is bigger than ever, with 70+ organisations across two busy halls and outdoor activity area, offering solutions, bespoke packages, freebies and special offers to help you and your business. The expanded Health & Wellbeing Area, supported by the ADINJC, offers massages, CPR demonstrations and charity challenges, with health experts to impart advice. The Outdoor Activity Area has an impressive EV Display thanks to YES! Driving School. Chat with the friendly owners, see the adapted vehicles too and take a test drive. Experience the VR Van, and have a diabetes check! FOOD & REFRESHMENTS Stay fuelled via our outdoor pizza, burger, fish & chips stations, or indoors at the main restaurant, barista bars, and The Loft Bar upstairs. Thank you for taking time out of your busy schedule and we hope you leave with new connections, fresh ideas and a clear next step in your journey.
Stewart Lochrie Chairman, ADINJC
Richard Storrs Founder, Intelligent Instructor
intelligentinstructor.co.uk/national
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0300 304 6300
Bespoke Accident Management for the Driving Instructor industry. And at no cost to you - ever
DASH CLAIMS
Replacement vehicle within 24 hours 400 dual control replacement vehicles Dedicated call handler from day one Friendly team of industry experts 7-14 day turnaround on repairs No impact on your no claims bonus No excess to pay We deal directly with the at-fault insurer
0300 304 6300
dashclaims.co.uk
info@dashclaims.co.uk
Welcome from our headline sponsors Dash Instructor Cover alongside Dash Claims, are incredibly proud to be the headline sponsors of the ADINJC & Intelligent Instructor National Conference & Expo 2026. This is a very special moment for us and we're delighted to be here today and to have the opportunity to strengthen our relationship with the driving instructor community and the organisations that work so hard to support it. The ADINJC & Intelligent Instructor National Conference & Expo is the biggest event in the UK driving instructor calendar, bringing together ADIs, PDIs, driving schools, trainers, industry suppliers and organisations such as the DVSA. It’s a fantastic opportunity to learn, network, share ideas and keep up to date with everything happening across our industry. At Dash Instructor Cover, we understand that instructors need insurance that genuinely reflects the way they work. Our specialist cover, delivered by a team that understands the driving school industry, is designed to give instructors confidence that they are in safe hands. And when the unexpected happens, Dash Claims is there to help. Our dedicated, in-house accident management team provides support when you need it most, helping to get you back on the road and earning as quickly as possible. We would love for you to come and visit us on stand 13. Meet the team, have a chat, pick up some driving school merchandise and freebies, and let our team live quote you for your next driving school renewal. We cannot wait to see everyone and hope you have an absolutely fantastic day! Supporting instructors. Supporting the industry. Driving standards forward.
Sandy Hillan Director, Dash Instructor Cover & Dash Claims
Doogie Ainslie Director, Dash Instructor Cover & Dash Claims
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adinjc.org.uk adinjc.org.uk
Membership Benefits Membership Benefits Be a part of over 7,500 members who have already joined a National part of over 7,500 members who have already you joined theBe ADI Joint Council (ADINJC), connecting ADI National Joint Councilcommunity (ADINJC), connecting to athe supportive, knowledgeable dedicated you to tosuccess. a supportive, knowledgeable community dedicated to your your success.
As a not-for-profit, independent body run by As a not-for-profit, independent body by your instructors, for instructors, we’re here to run ensure instructors, for instructors, we’re here to ensure voice is heard, your interests are represented, and your voice is heard, your interests are represented, and your professional development is fully supported. your professional development is fully supported.
Latest Industry News – Stay ahead with Latest Industry exclusive updates News – Stay ahead with exclusive updates
Tribunal Support & DVSA Guidance – Tribunal Support & DVSA Guidance – When it matters most When it matters most
Regular Workshops & Network Meetings – Regular Workshops & Network Meetings – Grow your skills and support circle Grow your skills and support circle
Helpline Access – Advice and support Helpline Access – Advice and support from ADI experts from ADI experts
Insurance Options – Add a number ofof Insurance Options – Add a number insurance options to to your membership plan insurance options your membership plan
secretary@adinjc.org.uk secretary@adinjc.org.uk
The UK’s Leading ADI National Driving Instructor Organisation adinjc.org.uk
secretary@adinjc.org.uk
0800 8202 444
Membership Benefits
facebook.com/ADINJC/
Training. Representation. Information. Protection.
Be a part of over 7,500 members who have already joined the ADI National Joint Council (ADINJC), connecting you to a supportive, knowledgeable community dedicated to At the ADINJC, we don’t just listen, we speak up on behalf your success. of instructors across the UK. We actively engage with the DVSA and Government, ensuring your concerns and priAs a not-for-profit, independent body run by orities are heard. instructors, for instructors, we’re here to ensure your voice is heard, your interests are represented, and Here’s what we bring to the table: your professional development is fully supported.
One Collective Voice – Representing Latest Industry News – Stay ahead with thousands of instructors nationally exclusive updates
Tribunal Support & DVSA Guidance – When it matters most
Support for Individuals & Local Groups – Tailored help for schools, franchises & independents
Regular Workshops & Network Meetings CPD – & News – Stay sharp with training, Grow your skills and support circle
newsletters, and opportunities to learn
Helpline Access – Advice and support
Run by Instructors – Real insight
from ADI experts
from real experience
Insurance Options – Add a number of insurance options to your membership plan
Find out more via the QR Code, visit us at adinjc.org.uk, call 0800 80202 444 or email contact@adinjc.org.uk
Seminar schedule at a glance 08.00 Registration opens
09:00 Expo
opens
09:30 Seminar
sessions start
16:00 Expo
closes
The Live Stage (Cranmore I) 9:30 – 10:00 Amanda Lane Ready to Pass? campaign update 10:15 – 10:45 Mike Fowler The five things your examiner expects you’ll get wrong 11:00 – 11:30 Dr. Julia Malkin MBE Supporting learners with ADHD 11:45 – 12:15
Des O’Connor The top eight AI strategies that help driving instructors attract more pupils and work less
12:30 –13:00 Tommy Sandhu How to grow your driving school 13:15 – 13:45 Sharron Huddlestone & Kate Monk Demanding action for young driver safety
14:00 –14:30 Tom Stenson Beyond the test: Building safe, thinking drivers 14:45 – 15:15 Ray Seagrave The art of lesson adaptation 15:30 – 16:30 Marian Kitson DVSA industry update and Q&A
The Training Zone (upstairs) 9:30 – 10:00 Diane Hall Managing driving anxiety and test nerves Ravi Mann & Richard Wareham Navigating the Part 3 test: 10:15 – 10:45 Understanding examiner feedback 11:00 – 11:30 Carl Thomas Smarter practice: Using AI to train driving instructors 11:45 – 12:15 Andy Lloyd Reading your learner’s body language 12:30 –13:00 Amanda Banks Why LGBTQ+ inclusion matters in driver training 13:15 – 13:45
Olly Tayler QPM The vision for the future of road safety coaching
14:00 –14:30 Kev & Tracey Field The hidden impact of stress on driving 14:45 – 15:15 Stewart Lochrie Coaching is dead 10
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The Innovation Zone (upstairs) 9:30 – 10:00 Karen Bransgrove Instructor wellbeing 10:15 – 10:45 Dev Kumar & Phil Nicholls Going green without the guesswork 11:00 – 11:30 Alan Gott Making tax digital – It’s here! 11:45 – 12:15 Fazil Shah How the learner driver market is changing 12:30 –13:00 Laura Johnson Surviving social media 13:15 – 13:45 Darren Russell An updated code of practice 14:00 –14:30 Daniel Hill How to build a successful driving school 14:45 – 15:15 Ian Edwards The science of driver motivation: Creating safer drivers
Lou Walsh PDI Zone in association with
(Cranmore II)
9:30 – 10:00 Emma Cottington Coaching the person, not just the driver 10:15 –10:45 Lee Jowett The three competencies that create safer drivers 11:00 – 11:30 11:45 – 12:15
Laura Morris & Deucalion McGregor-Sims Truly meeting your pupil’s needs
Phillip Cowley & Diana Todd The power of scaling
12:30 –13:00 Lynne Barrie Dealing with safety critical incidents 13:15 – 13:45
Dave Leverton Turning potential into performance
14:00 –14:30 Becky Seaton Say what you mean: The power of clear instruction 14:45 – 15:15 Lee Spary Lessons that stick: Turning mistakes into learning 15:30 –16:00 Terry Cook & Chris Bensted Terry & Chris’s big fat quiz intelligentinstructor.co.uk/national
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Seminar sessions: The Live Stage 9:30 – 10:00
Amanda Lane Head of Driver Testing and Training Policy, DVSA
Ready to Pass? campaign update This session provides an update on the Ready to Pass? campaign, including recent changes to the driving skills section. DVSA will outline the updated content, which focuses on the wider skills needed to become a safe driver for life and the recommended learning journey.
10:15 – 10:45
Mike Fowler Senior Trainer, DRIVE Driving School
The 5 things your examiner expects you’ll get wrong After analysing thousands of Part 3 and Standards Check results, find out what the most common areas are for instructors to lose marks. Use these to ensure you’re as prepared as you can be for your big day, to get the grade you deserve!
11:00 – 11:30
Dr Julia Malkin MBE Special Needs Consultant, Excel Academy
Supporting learners with ADHD See the world of the road in a different way! Learn how to support ADHD people in driving test preparation and taking the test itself. This session introduces you to the 3 types of ADHD, and how these brains can work when learning, driving and going through the test.
11:45 – 12:15
Des O’Connor Founder, AI For Driving Instructors
The top 8 AI strategies that help driving instructors attract more pupils and work less This session reveals 8 powerful ways AI can grow your driving school. You will leave with an exercise sheet of enhanced tips and tools, covering everything from getting found online to never missing an enquiry again. Simple, practical and beginner-friendly.
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12:30 – 13:00
Tommy Sandu Director, SmartLearner Driving School
How to grow your driving school
Learn how driving instructors can transform single-car operations into thriving multi-vehicle enterprises, discovering industry-proven growth strategies, marketing approaches, and award-winning systems to boost revenue and build a lasting brand.
13:15 – 13:45
Sharron Huddlestone & Kate Monk Road Safety Campaigner & CEO, My Learner Driver
Demanding action for young driver safety
Understand how a GDL system could prevent deaths like Caitlin’s, killed as a young passenger — first to receive a Preventing Future Deaths Report recommending GDL nationwide. Sharron shares her campaign for this life-saving law.
14:00 –14:30
Tom Stenson Head of Training & Deputy Chair, ADINJC
Beyond the test: Building safe, thinking drivers How to shift from test-focused training to developing safe, thinking drivers and instructors, using coaching approaches and the GDE matrix to build real-world decision making that lasts well beyond the test.
14:45 – 15:15
Ray Seagrave Owner, Ray Seagrave Instructor Training
The art of lesson adaptation
The best instructors don’t follow lesson plans, they adapt them. Discover how to recognise changing learner needs, adjust support levels, manage cognitive load, and keep learning moving forward, leaving with practical tools for more effective, client-centred lessons.
15:30 – 16:30
Marian Kitson Director of Enforcement, DVSA
DVSA industry update and Q&A Hear from DVSA’s Director of Enforcement Services on the Agency’s work to support for protect the ADI profession. This session will provide an overview of current priorities, enforcement activities and ongoing efforts to uphold standards, maintain public confidence and safeguard the reputation of professional instructors.
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The Training Zone (upstairs) 9:30 – 10:00
Diane Hall Director, L of a Way 2 Pass
Managing driving anxiety and test nerves Do you work with pupils struggling with driving anxiety or test nerves? Worried about your own nerves during Part 2/3 or Standards Check? Join this session to learn how to recognise signs of anxiety in learners and discover practical, effective strategies to support them for success.
10:15 – 10:45
Ravi Mann & Richard Wareham ADIs & Driving Instructor Trainers, Pass N Go Driving School
Navigating the Part 3 test: Understanding examiner feedback An in-depth look at real examiner feedback from recent Part 3 tests. See exactly what leads to fails, and what creates passes, through genuine case examples, revealing the patterns and strategies PDIs need to sharpen performance and boost future success.
11:00 – 11:30
Carl Thomas Training and Development Coordinator, AA Driving School
Smarter practice: Using AI to train driving instructors Discover how AA Driving School uses AI as an extra training tool, with AI-powered coaching and role play giving trainees more chances to practise, build confidence and develop skills.
11:45 – 12:15
Andy Lloyd Instructor Trainer, Lloyds Driver Training
Reading your learner’s body language This session explores how to interpret subtle body language cues learners often don’t verbalise. It focuses on recognising stress, confusion, and confidence levels, adapting coaching approaches to support safer, more effective learning outcomes.
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12:30 – 13:00
Amanda Banks Owner, Horizon Driving School
Why LGBTQ+ inclusion matters in driver training Amanda draws on lived experience and driver-training practice to explore how inclusion, respectful language and emotional safety shape learner confidence and progress, with practical guidance on communication, assumptions and boundaries.
13:15 – 13:45
Olly Tayler QPM Co-Founder, The Honest Truth
The vision for the future of road safety coaching With well over 1,000 driving instructors across the UK using The Honest Truth as their road safety plug-in now’s the time for you to help shape its future. Olly will outline a vision for the future of road safety coaching within driving lessons and you can be part of that.
14:00 – 14:30
Kev & Tracey Field Co-Founders, Confident Drivers
The hidden impact of stress on driving Learn how stress and mental load affect instructors and learners, using Kev’s health journey to bring the topic to life. Understanding mental load helps instructors manage well-being, spot signs in students, and adapt lessons accordingly.
14:45 – 15:15
Stewart Lochrie Chair, ADINJC
Coaching is dead Coaching has an image problem. Some people don’t like it; many have decided they never will. Plenty have tried coaching only to find it doesn’t work. Others claim that it’s all just instruction, and that DVSA does not care. Let’s face it – as a teaching method, it’s clearly done. Let’s kill it.
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The Innovation Zone (upstairs) 9:30 – 10:00
Karen Bransgrove Head of Training, Green Penny
Instructor wellbeing This session will focus on wellbeing for PDIs. You can quiz our panel of three experienced PDI trainers and we will look at how to better manage the day-to-day stresses of supporting a full diary and the common problems experienced by ADIs in the profession on a day-to-day basis.
10:15 – 10:45
Dev Kumar & Phil Nicholls CEO & Chief Advisor, BookDrive™
Going green without the guesswork Sustainability isn’t just for big corporations. Discover simple, practical ways independent ADIs can reduce costs and environmental impact, from smarter route planning to going paperless, while attracting eco-conscious pupils and building a more future-ready business.
11:00 – 11:30
Alan Gott Manager, FBTC Accountancy Services
Making tax digital – It’s here! Making Tax Digital is the most significant change to tax since the introduction of Self Assessment in the 90’s. This will impact you, your business and your time. You need to know what’s coming.
11:45 – 12:15
Fazil Shah Chief Operating Officer, Instruct Me
How the learner driver market is changing The learner driver market is changing rapidly. Using exclusive insights from Instruct Me, this session explores how learner behaviour, technology and market trends are shaping the future of driver training, and what instructors can do to stay ahead in an increasingly digital industry.
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12:30 – 13:00
Laura Johnson Social Media Manager, Driving Test Success
Surviving social media In a world where social media is the most commonly used marketing channel, it’s important to have. However, it can be a minefield and requires a thick skin. In this presentation we will be giving you tips on how to stay on track when it comes to your social media marketing.
13:15 – 13:45
Darren Russell ADI Registrar, DVSA
Raising standards together: An updated code of practice Developed with industry, the updated code of practice will introduce clearer standards and expectations for instructors. Join us to learn how we worked with industry representatives to refresh the code, what is changing and why, and how it will support and protect driver training professionals.
14:00 – 14:30
Daniel Hill Founder & CEO, MyDriveTime
How to build a successful driving school Being a successful instructor isn’t just about instructing. It’s about running a successful business too. In this fast-paced whistlestop session, we’ll identify 16 key areas of business that you should be caring about as you build your driving school into a professional, respected and powerful revenue generating force.
14:45– 15:15
Ian Edwards Director, New View Consultants
The science of driver motivation: Creating safer drivers Improving a driver’s knowledge on its own does not always lead to them becoming safe drivers. Drivers need to be motivated to take what they have learnt and apply it to their driving. This presentation will explore the science of motivation and how this can be used to produce safer drivers.
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Lou Walsh PDI Zone in association with 9:30 – 10:00
Emma Cottington Director, UP Driving School
Coaching the person, not just the driver Explore the human side of driver training, recognising that every learner and instructor is different. Blending instruction with counselling insight, empathy, adaptability and communication helps instructors tailor their approach, build confidence, and create safer, more capable, self-aware drivers.
10:15 –10:45
Lee Jowett Director, Knowledgeablee Instructor Training
The three competencies that create safer drivers This session will help you understand the three key competencies necessary to perform well in, in order to score well on assessments. It will also help you to understand the three game changing competencies that create safer drivers.
11:00 – 11:30
Laura Morris & Deucalion Mcgregor-Sims
Instructor Trainers, Go Green Driving Instructor Training
Truly meeting your pupil’s needs We dive into the tools & techniques at your disposal to meet your pupil’s ongoing shown learning needs, including how to recognise when a change is needed within your level of instruction, environment, or lesson plan - and what to do about it.
11:45 – 12:15
Diana Todd & Phillip Cowley Instructor Trainers, Inspire Instructor Training
The power of scaling Scaling is one of the most powerful coaching tools in driver training, when used well. This session explores how to move beyond “on a scale of 1–10” and use scaling to improve awareness, ownership, reflection and lesson structure, helping pupils think better, drive safer, and progress faster.
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12:30 –13:00
Lynne Barrie
President, ADINJC
Dealing with safety-critical incidents The session will include what a safety critical incident is, the importance of trying to prevent them by being proactive with your teaching. Also how to how to deal with them effectively and safely.
13:15 – 13:45
Dave Leverton Owner, The PDI Coach
Turning potential into performance Knowing what to do is not the same as doing what you know. Join Dave to explore the coaching techniques that turn potential into performance. From the art of crafting amazing questions to preparing yourself for Part 3 success, this session has something for everyone and is packed with lightbulb moments.
14:00 –14:30
Becky Seaton Instructor Trainer, Empathetic Instructor Training
Say what you mean: The power of clear instruction Discussion and practical examples of the disadvantages of non-specific language with learners in car, and how using specific language helps manage risk and benefits both instructor and learner.
14:45 – 15:15
Lee Spary Instructor Trainer, ADI Doctor
Lessons that stick: Turning mistakes into learning In this session we’ll explore a proven framework for turning your learner’s mistakes into long-lasting learning and help you move away from delivering lessons in a ‘telling style’. By utilising coaching, your learner will learn lessons that they only ever have to learn once.
15:30 –16:00
Terry Cook & Chris Bensted Founder, The Instructor Podcast & Founder, Theory Test Explained
Terry & Chris’s big fat quiz
Join Terry Cook and Chris Bensted for a fun, upbeat quiz to close out the day. Test your knowledge, enjoy some friendly competition, and unwind with fellow attendees after a full day of sessions. With prizes up for grabs and plenty of laughs along the way, it’s the perfect lighthearted way to wrap things up.
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Event Overview
Outdoor activity area (main car park) Virtual Reality van
CA Cars
Ground Floor
Adapted vehicles
EV display
Outdoor catering WC
Main Entrance WC
Cranmore II PDI Zone
Restaurant
Cranmore I
WC
Live Stage
Catering and seating Pray Room
First Floor WC
Green Room/ VIP
Training Zone
Innovation Zone Loft Bar WC
22
Registration and main entrance/exit
Seminar areas
Catering and refreshments
Stairs/Elevator
Expo area
Toilets
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FR
The UK’s largest event for driving instructors
SAVE TH E DATE!
You already know what today feels like, a buzzing event full of instructors keen to learn, with fresh ideas you can put into practice, and a welcome break from working it all out on your own. Let’s continue to celebrate the driving instructor community, bringing together every corner of the profession for a day of inspiration, insight, and connection. With 2,500+ instructors expected next year, book your ticket now and put 19 September 2027 in the diary now!
Register Free to attend
Seminars 35+ sessions
Expo area 70+ exhibitors
CPD
certificate
Networking Delegate 2,500+ instructors
bag
Parking
Please pass on my thanks for all the hard work behind the scenes... I’m already looking forward to seeing what you put together next year. Chris Bensted, ADI
Secure your FREE ticket and add the date to your diary
Ground floor
Outdoor Activity Area 1
3
4
70
5
71
VIP Registration Stairs Lift
6
Barista Bar
8
STAGE
The Lou Walsh PDI Zone
In association with
Lou’s PDI Group RED Driver Training DVSA The Honest Truth Collingwood Insurance Services 8 AA Driving School 9 Knowledgeablee Instructor Training 10 Drive.Day 11 Pass N Go Driving School 12 Pecodo 13 Dash Instructor Cover/ Dash Claims/Mota 1 3 4 5 6
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9
Cranmore II
Toilets
14 CA Cars 28 Diabetes UK 28a HealthyBe 15 Driveli 17 DRIVE Driving School 29 ADINJC Listening Ear 29a NHS Blood & Transplant 18 GoRoadie Pro 19 Intelligent Instructor + 31 Speed of Sight 20 MyDriveTime 32 ADINJC Tombola 21 FBTC Accountancy Services 33 i-motion 22 Road Angel 34 EZ License 23 ADI Network 35 ADINJC Health & 24 Motor Insurers’ Bureau Well Being 26 The Right Fuelcard 36 St John Ambulance 37 BookDrive Company 27 SmartLearner Reaction 38 Bright Coaching 39 Driving Test Success Challenge
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Main Entrance
EV Display & Test Drives
72
Refreshments Toilets
73
in association with
12
Toilets Registration Reception
14
13
11
15 17
Cranmore I 10 23
46
47
22 24
21
49 37
50
The Live Stage
51
45 38
18
Heath and Well-Being Area in association with
28
36
28a
29 29a
44 39
43 54 55
26
27
52 53
19
20
42
56
40 40a 41 41a
35
Seating Area 34 31 33 32
Refreshment Area
57
STAGE
58 59 60 61
62
64 65 66 67 68 69
52 Drive-Up Training 53 Drivetech 54 Specialist Vehicle Rental 55 Costco Wholesale 56 ADI Ninja 57 Online Driving Lessons 58 The British Horse Society 59 MyLearnerDriver 60 AiForDrivingInstructors.com 61 Disability Driving Instructors 62 Learn to Drive Pro 64 fionadrive.com 65 Drivea
66 Ray Seagrave Instructor Training 67 Taylor’s Driving Training Aids 68 Rated Driving 69 Prosper2
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40 Gofiggo
40a Driving Schools Online
41 Neil Beaver Apps
41a Dare2Drive
Access to restaurants x2, and stairs to Innovation Zone & Training Zone
42 Backstage ADI Solutions 43 Inspire Instructor Training 44 ADINDI 45 ADINJC 46 DualDrive 47 DVSA 49 Motor Schools Association 50 Everywhen 51 Green Penny
OUTDOOR ACTIVITY AREA 70 Leicestershire Fire & Rescue Service’s VR Van 71 CA Cars 72 EV Display & Test Drives 73 Adapted Vehicle Display & Test Drives
Exhibitors A-Z
AA Driving School
ADI Ninja
As one of the biggest and most trusted brands in the industry, there’s no one better placed to help you shape the drivers of tomorrow. Contact: Chloe Woodward E: chloe.woodward@theaa.com W: theAA.com/driving-school
ADI Ninja provide high quality and easy to use driving lesson plan diagrams, reflective logs & more. Professional, modern resources for UK driving instructors and PDIs. Contact: Nick Reynolds T: 07985 096 345 E: nick@adininja.com W: adininja.com
STAND 8
STAND 56
Joint organiser
ADI Network STAND 23
ADINJC
Manage your diary, plan lessons, track payments, and grow your business — ADI Network is the all-in-one app for instructors to stay organised and succeed. Contact: Connie Kelly T: 07568 666 034 E: connie.kellly@adinetwork.co.uk W: adinetwork.co.uk
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STAND 45
ADINJC is a leading national association run on a not-for-profit basis, dedicated to informing, representing, and supporting driving instructors. Membership unlocks a range of benefits designed to enhance your career and ensure ongoing success. Whether you’re an individual ADI, part of a local association, or a driving school, we’re here to help. Join us and have the security of knowing our experienced team is working tirelessly on your behalf. Contact: Sue Duncan T: 07855 453 414 E: secretary@adinjc.org.uk W: adinjc.org.uk
intelligentinstructor.co.uk/national
ADINDI
Backstage ADI Solutions Limited
A family-run dual-controlled vehicle leasing company for the driver training industry. First-class customer service is at the forefront of their minds throughout a customer’s experience - not just at the start! Contact: Jack Sutton T: 07926 687 336 E: Jack@adindi.co.uk W: adindi.co.uk
Backstage ADI Solutions provides flexible dual-controlled vehicle rental for driving instructors, with weekly payments, maintenance options, replacement vehicles, free delivery and no credit checks required. Contact: Charlie Beddoe T: 07946 651 443 E: charlie@backstageadi.co.uk W: backstageadi.co.uk
STAND 44
STAND 42
Silver sponsor
BookDrive™ STAND 37
Ai For Driving Instructors STAND 60
AI for driving instructors helps ADIs grow their business with powerful AI tools, branding, automation, and marketing strategies — saving time and increasing pupil bookings. Contact: Des O’Connor T: 07956 566 083 E: Info@AiForDrivingInstructors.com W: AiForDrivingInstructors.com
BookDrive™ delivers innovative technology for driving schools, instructors, and learners. Our all-in -one platform features 24x7 AI support, progress tracking, knowledge resources, and automated admin tools. Committed to sustainability, BookDrive™ plants a tree for every instructor who completes a year on a paid subscription, and for every pupil who completes 10 paid hours of lessons through the platform. BookDrive™ empowers educational success and community impact, where smarter learning meets real results for everyone. Contact: Dev Kumar T: 07932628250 E: hello@bookdrive.io W: bookdrive.io
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Bright Coaching STAND 38
Bright Coaching delivers the PDA Level 7 in Coaching, Behavioural Change, and Driver Psychology. The only professional, accredited qualification of its kind for ADIs. Contact: Stewart Lochrie T: 07791 559 318 E: hello@brightcoaching.net W: brightcoaching.net
Costco Wholesale STAND 55
Costco Wholesale is a membership warehouse club, dedicated to bringing our members quality goods and services at the lowest possible prices. Contact: Natalie Harris T: 02476 854 668 E: marketing122@costco.co.uk W: costco.co.uk
CA Cars
STAND 14 & OUTDOOR ACTIVITY AREA Trusted by driving instructors for 40 years, CA Cars offers flexible new and used vehicle sales or hire from one day up to three years. T: 01162 849 067 E: Info@cacars.co.uk W: cacars.co.uk
Collingwood Insurance Services STAND 6
Collingwood Learner Driver Insurance offers you a fantastic way of earning extra income whilst saving your students money with our annual or short-term policies. Contact: Jonathan Brougham T: 07596 868 748 E: jonathan.brougham@collingwood.co.uk W: collingwood.co.uk
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DARE2DRIVE STAND 41a
Developing Diligent, Attentive, Responsible, and Efficient instructors, 2 become Dedicated, Resourceful, Impassioned, Vigilant and Enthusiastic driver coaches with a genuine passion for excellence. Contact: Pennie Alexander T: 07852 998 764 E: pennie@dare2drive.co.uk W: dare2drive.uk
intelligentinstructor.co.uk/national
Headline sponsors
Dash Instructor Cover Stand 13
Dash Instructor Cover provides specialist insurance for ADIs, PDIs and driving schools, designed by the industry for the industry. Powered by GOAT Insurance, we offer bespoke cover including single vehicle policies, dual policies for automatic and manual cars, and multi-car fleet insurance for driving schools. What makes Dash different is our integrated accident management support through Dash Claims. With phone lines open seven days a week 6am 11pm, we ensure instructors receive support when they need it most. Contact: Sandy Hillan T: 0303 003 3247 E: quotes@dashinstructorcover.co.uk W: dashinstructorcover.co.uk
Diabetes UK STAND 28
Diabetes UK is the leading charity for people affected by diabetes, supporting research, raising awareness, and helping individuals manage their condition through education and advocacy. T: 0345 123 2399 E: info@diabetes.org.uk W: diabetes.org.uk
Disability Driving Instructors
STAND 61 & OUTDOOR ACTIVITY AREA
Dash Claims Stand 13
Dash Claims - The Driving Instructor Emergency Service offers efficient accident management, replacement vehicles, and full claims support, keeping driving instructors on the road and earning. Contact: Sandy Hillan T: 0300 304 6300 E: info@dashclaims.co.uk W: dash claims.co.uk
Independent information and advice service for disabled people wanting to learn to drive. We also support ADIs by providing a postcode-searchable instructor register. Contact: John Rogers T: 01773 852 198 / 07775 810 852 E: john@disabilitydrivinginstructors.com W: disabilitydrivinginstructors.com
intelligentinstructor.co.uk/national
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DRIVE Driving School
Drive.Day
DRIVE Driving School is the UK’s fastestgrowing driving school, and as part of the same family as ‘SmartDriving’, we have been training driving instructors for over 40 years. Contact: Adam Bragg T: 0800 368 9215 E: adam.bragg@just-drive.co.uk W: just-drive.co.uk
Drive.Day is a brand-new, innovative, and effortless app that intelligently supports the running of your business without the need to spend too much time on your phone. Drive.Day enables you to plan lessons, manage pupils, track your finances and much more in just a few taps. Contact: 0330 912 8862 E: hello@drive.day W: drive.day
STAND 17
Drive-Up Training STAND 52
drivea
Drive-Up Training equips learners and future Driving Instructors with expert guidance, promoting road safety, confidence, and responsibility for a positive impact on UK driving standards. Contact: Vickie Ambrose & Kim Gibson T: 07956 352 103 E: vickie@drive-up-training.co.uk W: drive-up-training.co.uk
30
STAND 10
STAND 65
drivea connects driving instructors, learners, and driving school administrators through one smart, simple app designed to make teaching, learning, and management effortless Contact: Raj Akuthota E: info@drivea.co.uk W: drivea.co.uk
intelligentinstructor.co.uk/national
Driveli
DriveTech
Driveli brings learners and instructors together in perfect harmony, combining smarter bookings, seamless communication, progress tracking and AI-powered teaching support for better lessons and results. Contact: Sam T: 07837 852 403 E: info@driveli.co.uk W: driveli.co.uk
Drivetech is a proven leader in the provision of quality driver risk management, driver training and education for businesses and professionals in the training community. Contact: Jennifer Heelan T: 03450 346 379 E: Jennifer.Heelan@drivetech.co.uk W: drivetech.co.uk
STAND 15
STAND 53
Driving Schools Online
Driver & Vehicle Standards Agency
Driving Schools Online is a division of E-Training World Ltd. We are an e-learning provider for driving instructors and learners. Contact: Graham Hurdle T: 07740 780 814 E: admin@e-trainingworld.com W: drivingschools-online.com
A lifetime of safe driving. Ensuring the vehicles and drivers that use our roads are safe. Contact: Kimberley Hughes T: 07484 519 048 E: Kimberley.Hughes@DVSA.GOV.UK W: dvsa.gov.uk
STAND 40a
STAND 4 and 48
Dualdrive STAND 46
Driving Test Success STAND 39
Driving Test Success has helped over 18 million learners prepare for their tests and named Apple’s no.1 paid iPhone app for seven consecutive years. Contact: Mia Branston T: 07391 714 484 E: mia.branston@drivingtestsuccess.com
32
Dualdrive is an award-winning supplier of bespoke and flexible PDI and ADI lease solutions who support instructors with an unrivalled aftersales commitment Contact: Daniel Tattersall T: 0161 822 8355 E: hello@dualdrive.co.uk W: dualdrive.co.uk
intelligentinstructor.co.uk/national
Lou Walsh PDI Zone sponsor
Everywhen
FBTC Accountancy Services
Everywhen can arrange insurance cover for ADIs, PDIs, Part 2 Qualified Driving Instructors, Driving School Fleet and Driving Instructors of HGV/LGV vehicles. Contact: Cheryl Chatfield T: 01603 753 888 E: Tuition.Admin.NorwichNR1@everywhen. co.uk W: everywhen.co.uk/commercialvehicle-insurance/driving-instructor-insurance
FBTC Accountancy Services is a knowledgeable and friendly team supporting all clients with their self-employment and helping them get to grips with tax changes such as making tax digital. Contact: Alan Gott T: 0344 984 4445 E: info@fbtc.co.uk W: fbtc.co.uk
STAND 50
EzLicence STAND 34
STAND 21
fionadrive.com
EzLicence is an online platform connecting learners with driving instructors. Students use learner reviews to choose, book and pay for lessons with local driving instructors. Contact: Joe Parry T: 07934 204 303 E: joe.parry@ezlicence.co.uk W: ezlicence.co.uk
STAND 64
Bring your sessions to life with my Car and Diagram sets, in-car Gamification techniques, and positive reflection frameworks. CPD that goes beyond the test. Contact: Fiona Taylor T: 07950 479 638 E: fiona.drive@gmail.com W: fionadrive.com
intelligentinstructor.co.uk/national
33
Gofiggo
Green Penny
Gofiggo provide PDI and ADI insurance for UK driving instructors, helping protect their business and vehicle whilst they are out on the road training students. Contact: Harvinder Kalsi T: 07498 733 741 E: harvinder@jrwrisksolutions.co.uk W: gofigggo.co.uk
DVSA Accredited fleet trainer courses for ADIs. Currently recruiting ADIs in many areas of the country for ongoing assessment and training work Contact: Andrew O’Donnell T: 0330 111 7230 E: info@greenpenny.co.uk W: greenpenny.co.uk
STAND 40
STAND 51
GoRoadie Pro STAND 18
GoRoadie Pro is the diary manager designed to give ADIs more freedom and less stress, in a fast, modern and easy to use app. Contact: Michael Carr T: 07784 593 518 E: support@goroadie.com W: goroadie.com/pro
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HealthyBe STAND 28a
HealthyBe helps improve energy, sleep, gut health, hormonal health, weight and overall health and wellbeing through science-based nutrition and lifestyle medicine that addresses underlying causes. Contact: Bee Innes T: 07748 473 263 E: info@healthybe.co.uk W: healthybe.co.uk/reviews
intelligentinstructor.co.uk/national
Joint organiser
i-motion
Intelligent Instructor +
i-motion designs and creates beautiful, fully illustrated instructor lesson presenters and interactive workbooks for learner drivers to help learners maximise their knowledge for FAST progress. Contact: Stephen Sillitoe T: 07528 466 550 E: steve.sillitoe@motionbook.co.uk W: motionbook.co.uk
Intelligent Instructor+ (ii+) is a membership platform for driving instructors, with expert training, business and marketing content, webinars and exclusive discounts. Content is organised into five pillars: Earn More Money: break your income plateau. Fill Your Diary: keep bookings rolling in. Improve Your Teaching: skills, coaching and lesson planning. Take Back Control: reclaim your evenings and weekends. Stay Ahead: keep up with new tech and innovation. E: iiplus@intelligentinstructor.co.uk W: intelligentinstructor.co.uk/ii+
STAND 33
STAND 19
Inspire Instructor Training STAND 43
Our Mentorship package uses a holistic approach, providing actionable tasks to improve your lessons, in turn bringing them in line and beyond the DVSA’s standards. Contact: Diana Todd T: 07786 241 331 E: info@inspireinstructortraining.com W: inspireinstructortraining.com
Knowledgeablee Instructor Training STAND 9
Mick Knowles and Lee Jowett own and run the award-winning Knowledgeable Instructor Training. They have over 20 years of experience running driving instructor courses, training, and development. Contact: Lee Jowett T: 0779 5279 916 E: Lee@adikit.co.uk W: adikit.co.uk
intelligentinstructor.co.uk/national
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Learn To Drive Pro
Lou’s PDI Group
Learn to Drive Pro creates expertdeveloped digital and print resources for learners and instructors, including books tailored to support driver training and professional instruction. Contact: Richard Rawden T: 07904 396 281 E: richard.rawden@btinternet.com W: learntodrivepro.co.uk
A supportive community group, aimed at supporting PDIs, offering a safe place to seek help, share ideas, ask questions, with expert support. Contact: Laura Morris T: 0798 2493 422 E: hello@gogreendrivinginstructortraining. co.uk W: facebook.com/groups/LousPDIgroup
STAND 62
Leicestershire Fire & Rescue Service
STAND 70 & OUTDOOR ACTIVITY AREA Service delivers an educational road safety message, through the medium of 360-degree virtual reality films, to our inexperienced, young road users. Try our unique road safety experience in our VR van, in the outside activity area. Contact: Kate Garrigan T: 07815 491 533 E: kate.garrigan@leics-fire.gov.uk W: leics-fire.gov.uk
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STAND 1
MIB (Motor Insurers’ Bureau) STAND 24
MIB (Motor Insurers’ Bureau) is a not-forprofit organisation that exists to protect people from the devastation of uninsured and hit-and-run drivers. Contact: Josie Spencer T: 01908 754 748 E: jspencer@mib.org.uk W: mib.org.uk
intelligentinstructor.co.uk/national
MSA GB
For all driver trainers
The Leading trade association for driver trainers in the UK, for over 90 years. We pride ourselves in providing the most upto-date Information, Representation, Services and Support to our members, distributed through our interactive monthly magazine, Facebook, Twitter and LinkedIn, and our new exclusive MSA GB App, giving you all the industry and association news you need at your fingertips
Let us help you take your ADI career to the next level. BENEFITS OF MEMBERSHIP ■ Up-to-date information ■ Representation at the DVSA ■ Many discounted services and products, exclusive to members ■ Public Liability insurance and Professional Indemnity insurance totalling £15 million included free with membership ■ Local & Area representatives across the country, there to offer expert guidance and advice
SPECIAL OFFER
Click on the QR code to take you to our website and use code: UGBD to receive our latest special offer. All Driver Trainers Welcome More details at www.msagb.com or via 01787 221020
Mota Broker Services Ltd
MyDriveTime
Mota saves lives and reduces accidents by eliminating handheld mobile phone addiction behind the wheel whilst driving. A simple connected vehicle approach… saving you money! Contact: John Kowalyk, CEO T: 07500 831 671 E: john@motabrokerservices.com
Launched in 2014, MyDriveTime provides the industry’s premium diary, student & money management tool for driving instructors and schools looking to simplify admin, know more & enhance their business performance. Contact: Daniel Hill T: 01252 757 314 E: support@mydrivetime.co.uk W: mydrivetime.co.uk
STAND 13
STAND 20
My Learner Driver STAND 59
MSA GB
STAND 49
MSA GB offers regional centres of activity providing information, representation, services, and support. Wholly owned by and run entirely for the benefit of its members. Contact: Peter Harvey T: 07774 139 080 / 01787 221 020 E: info@msagb.com W: msagb.com
38
An interactive online toolkit for parents to better support learners and empower them to manage the risks their young drivers will face beyond the test. Contact: Kate Monk T: 07730 268 999 E: info@mylearnerdriver.co.uk W: mylearnerdriver.co.uk
intelligentinstructor.co.uk/national
Neil Beaver Apps
Online Driving Lessons
The original, essential apps for ADIs. Neil has been out due to ill health, but now the apps are back and better than ever. Contact: Neil Beaver T: 07484 353 939 E: robosoulapps@gmail.com W: neilbeaver.com
Onlinedrivinglessons provides theory, practical and instructor training (technical and business), through videos, theory software and Zoom training. We also support Hope into Action charity. Contact: James Cornwell T: 07411 315 169 E: jamesc17@hotmail.co.uk W: onlinedrivinglessons.co.uk
Stand 41
STAND 57
Gold sponsor
Pass N Go Driving School STAND 11
NHS Blood & Transplant STAND 29a
We help people do something extraordinary – donate organs and tissues to save someone in need. Have you confirmed your decision on the Organ Donor Register? Contact: Katy Portell T: 0300 123 23 23 E: customer.services@nhsbt.nhs.uk W: organdonation.nhs.uk/
Find Your Happy with Pass N Go - a national driving school that maintains its family feel! We support our students, instructors and trainees in their pursuit of happiness; and with a part 3 success rate of 78% (over double the national average) we really do have a proven track record of success. Operating everywhere in the UK, you truly can become a driving instructor in your local area with PNG and Find Your Happy. Contact: Stephen Round T: 0333 207 0663 E: findyourhappy@passngo.net W: passngo.com
intelligentinstructor.co.uk/national
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Pecodo
Rated Driving
An accessible and collaborative online learning platform that optimizes learning and convenience. Contact: Sam Aspden E: sam@pecodo.com W: pecodo.com
Rated Driving is a driving instructor app that helps instructors get more learner enquiries, fill diary gaps, manage bookings, and grow earnings in their local area. Contact: Kevin Tuffney T: 07730 885 478 E: kevin@rateddriving.com W: rateddriving.com
STAND 12
STAND 68
Prosper2 STAND 69
Prosper2 is a membership-based business club catering exclusively to UK businesses. It provides the perfect environment for like-minded entrepreneurial and influential business owners, innovators, and founders – helping them collaborate, share opportunities and promote their businesses to a much wider audience. Contact: Marc Edwards T: 07518 869 034 E: marc@prosper2.co.uk W: prosper2.co.uk
40
Ray Seagrave Instructor Training STAND 66
Expert driving instructor training, coaching and mentoring, helping ADIs and PDIs to develop essential teaching skills and prepare for DVSA assessments to be the best they can be. Workshops, 1:2:1 one sessions and ADI association training days. Contact: Ray Seagrave T: 07870 861 572 E: ray.seagrave@outlook.com W: complete-instructor-training.co.uk
intelligentinstructor.co.uk/national
RED Driver Training
Right Fuel Card
RED understands what it takes to be a successful instructor. Safe driving and customer care are at the heart of everything we do. Contact: David Jones E: david.jones@go-red.co.uk W: reddrivingschool.com
Right Fuel Card is an independent distributor of fuel cards. We understand our customers are looking for cost and time efficient options with ultimate convenience. Contact: Matthew Dodds T: 0798 558 7316 E: matthew.dodds@rightfuelcard.co.uk W: rightfuelcard.co.uk/intelligent
STAND 3
STAND 26
WANTED
INSTRUCTORS WHO WANT TO TELL THE TRUTH ABOUT ROAD SAFETY.
Do you want to tell your students the truth about safer driving? We need instructors who do for our multi-award-winning road safety campaign. To find out more about how to become an Honest Truth accredited instructor and take your lessons to the next level, simply visit:
thehonesttruth.co.uk or email us at info@thehonesttruth.co.uk
Road Angel
Specialist Vehicle Rental
British designed and engineered connected technology for motor vehicles, making Britain’s roads safer by educating and empowering motorists to make better decisions about their driving. Contact: Andrew Digva T: 0330 320 3030 E: andrew.digva@roadangelgroup.com W: roadangelgroup.com
Specialist Vehicle Rental is a short-term and long-term provider of driving tuition vehicles. They offer an extensive range of auto, manual, electric, hybrid, and adapted dual-control vehicles. Contact: Juggy Kudhail T: 01922 624 967 E: j.k@specialistvehiclerental.co.uk W: specialistvehiclerental.co.uk
STAND 22
STAND 54
Charity partner
SmartLearner Driving School STAND 27
SmartLearner Driving School, with 70 expert instructors, offers driving lessons, instructor training, simulator sessions, and theory courses, helping learners and future instructors achieve driving success with confidence. Contact: Meg Bancroft T: 0247 509 2784 E: admin@smartlearner.com W: smartlearner.com
42
Speed of Sight STAND 31
Speed of Sight is a unique, automotive charity that offers less able people aged from six to 90 the opportunity to have a life enhancing driving experience they previously believed to be beyond their reach. Inspired by nine times Guinness world record holder Mike Newman, Speed of Sight make the impossible, possible for anyone with any kind of disability.There are no passengers at Speed of Sight! Contact: Mike Newman T: 0777 962 5185 E: mike@speedofsight.org W: speedofsight.org
intelligentinstructor.co.uk/national
St John’s Ambulance
Taylors Driver Training Aids
St John’s Ambulance provide essential first aid expertise, and will offer interactive CPR demonstrations throughout the day. Learn lifesaving skills, gain confidence, and discover vital emergency response knowledge. Contact: Sarah Percival-Clarke E: sarahjane.percivalclarke@sja.org.uk
Taylors Driver Training Aids creates innovative and interactive teaching resources. Helping driving instructors deliver clearer explanations, boost learner understanding, build confidence, and improve every lesson! Contact: Elton Taylor T: 07359 640 073 E: salestda@taylorsdriving-school.co.uk W: taylorsdriving-school.co.uk/taylors -driver-training-aids
STAND 36
Stand 67
The British Horse Society
The Stationery Office
The UKs largest equestrian charity, bringing horses and people together. Contact: Alan Hiscox T: 02476 840 500 E: safety@bhs.org.uk W: bhs.org.uk
TSO is proud to be the official publisher of the DVSA. Producing all the official learning material and the website www.safedrivingforlife.info Contact: Carl Whitman T: 01603 985 955 E: tso_marketing@wlt.com W: safedrivingforlife.info
Stand 58
Stand 47
EV Display sponsor
The Honest Truth STAND 5
The Honest Truth is a road safety campaign delivered through driving instructors across the UK. Our mission is to deliver no-nonsense, straight-talking road safety education. Contact: Olly Tayler QPM T: 020 3468 1339 E: info@thehonesttruth.co.uk W: thehonesttruth.co.uk
44
YES! Driving School
OUTDOOR ACTIVITY AREA
YES! Driving School is kindly sponsoring the outdoor EV display. Ruedi is super passionate about EVs and YES! Driving School offer costeffective franchises, with guaranteed hours. With or without a car, manual or electric (automatic) at excellent rates! Instructor training provided. Contact: Ruedi Preiss T: 0330 330 7717 E: contact@yesdriving.co.uk W: yesdriving.co.uk
intelligentinstructor.co.uk/national
Notes
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Notes
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intelligentinstructor.co.uk/national
The UK’s premier CPD event for serious instructors
Tickets from
£109
Earlybird rates available until 31st January
A single day of expert-led CPD content, built for instructors serious about developing their skills.
12+
expert-led presentations
5 hours of CPD
300+
attendees
30+
exhibitors
All-day catering
CPD
cerificate
The cost being around the same as a 2-hour driving lesson represents unbelievable value.
A key date in my diary every year.
Gordon Kingham, ADI
Murray Walker, ADI
DVSA
updates
Plus
residential option...
... to attend the Intelligent Instructor Gala Dinner the night before, including the Intelligent Instructor Awards presentation.
Secure your ticket and add the date to your diary
0303 003 3247
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dashinstructorcover.co.uk
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