Driving Instructor Convention '24

Yarnfield Park Training & Conference Centre

Yarnfield, Stone, Staffordshire ST15 0NL

Sunday, 12th May, 2024

The leading driving instructor organisation of its kind. Uniting local associations, groups and individuals.

We support, inform and represent our members.

What our members say:

May I just say that I am proud to be a member of such a caring society. A big “well done” to all you.

- Dave Clark ADI

Your work is relentless, just wanted simply to say THANK YOU for being there for us. I don’t know what I would have done without ADINJC.

- Susan Speight ADI

Welcome

Welcome to The Driving Instructor Convention in association with Drive.Day, the UK’s premier event for driving instructors. This new-style, one-day event is designed specifically for instructors with a thirst for learning, who are keen to develop their knowledge and to become better driver trainers. Thank you for investing your time and resource in attending today, and we are confident you’ll leave today feeling better educated, enthused, and super charged for the year ahead.

We’ve an action-packed day lined up for you, with 11 expert speakers, covering a wide range of important topics, all delivered via in-depth presentations on the main stage in the Howden Suite. Each session will dovetail one another seamlessly in a high-energy, fast-paced day of continuous learning, helping you develop new skills to become a more knowledgeable instructor.

We know how valuable the networking opportunities are during the day and so there’s four dedicated refreshments breaks, to keep you fuelled up and feeling fresh throughout the day. The catering stations are situated within the Knighton Suite, where we have 20 of the most forward-thinking industry suppliers keen to meet you. Please take the time to speak to as many as possible in the breaks, as many have special offers only available during the day, and without their support, we could not arrange such a cost-effective event.

We are very grateful for the support of our headline sponsor, Drive.Day. It’s a brand-new, innovative, and effortless app that intelligently supports the running of an instructor’s business. We also appreciate the support of Pass N Go Driving School, our Gold sponsor who is a fast-growing, national driving school, with a proven track record for delivering excellent instructor training.

Thanks again for attending and from the teams at Intelligent Instructor and the ADINJC, we sincerely hope you enjoy your day.

Richard Storrs Founder, Intelligent Instructor

Lynne Barrie President, ADINJC

Welcome from our headline sponsor

Hey there, welcome to the ADINJC & Intelligent Instructor Convention 2024! We're delighted to be the headline sponsor for this awesome event.

At Drive.Day, we've created the app with direct input from driving instructors just like you, making sure it's super easy to use and totally reliable. Our main goal is to give you a tool that you can tweak to fit your own style of working. Because let's face it, we know everyone's got their own ways of working and we're all about giving you the freedom to customise.

We get it – nobody wants to spend all day glued to their phone managing calendars and payments. That's why we've worked hard to automate as much as possible, taking the hassle out of admin tasks.

Here's the cool part – our app is all home-grown, which means we can tweak things and roll out new features real quick. So, we're all ears for your honest feedback – it's what helps us keep making Drive.Day even better.

Swing by our stand for a live demo of the app in action, and don't forget to snag some freebies while you're at it. We're giving away an iPad to one lucky winner picked at random from everyone who signs up for our app here at the convention. Let's hang out and chat!

Darren Mitchell Co-Founder, Drive.Day

Agenda

08.30 - 09.30 REGISTRATION

09.30 - 09.35

09.35 - 10.10

Welcome & introductions

Richard Storrs

Intelligent Instructor, Founder & Managing Director

TRAINING

The f-word (feedback)

Tom Stenson

Lynne Barrie President, ADINJC

Trainer, ordit-trainer.com & Head of Training, ADINJC

10.40 - 11.00

TRAINING

Coaching the teenage brain

Stewart Lochrie Founder, Bright Coaching

BUSINESS DEVELOPMENT

How to grow your driving school business

Tommy Sandhu Director, SmartLearner Driving School

11.00 - 11.30 MID MORNING REFRESHMENTS

11.30 - 11.50

10.10 - 10.40 11.50 - 12.10

ROAD SAFETY

DriveFit: A road safety education intervention supporting future drivers

Dr. Elizabeth Box

Research Director, RAC Foundation

ROAD SAFETY

Young drivers - impulsivity and road safety

Ian Edwards

Managing Director, New View Consultants

ROAD SAFETY

The importance of delivering road safety within lessons

Olly Tayler QPM Co-Founder, The Honest Truth

TRAINING

How well do you know yourself as an instructor?

Lynne Barrie ADI and ORDIT Trainer, President, ADINJC

TRAINING

Advanced in-car coaching techniques

Ray Seagrave

Owner, Ray Seagrave Instructor Training

MARKETING

The road to one million social media followers

Alisha Khan

Social & Communications Manager, Driving Test Success

DVSA INDUSTRY UPDATE AND Q&A

Nick Taylor ADI Registrar, DVSA

John Sheridan Driver Training Policy Advisor, DVSA

MOTIVATION SPEAKER

Amanda Lane Head of Driver Testing and Training Policy, DVSA

How to find hope and never give up

Meera Naran MBE Independent Road Safety Campaigner

16.25 - 16.30 CLOSING REMARKS AND CONFERENCE CLOSES

09.35 - 10.10

The f-word (feedback)

Tom Stenson

Trainer, ordit-trainer.com & Head of Training, ADINJC

Biography

Tom is an ORDIT registered trainer, delivering all aspects of training to PDIs, ADIs and instructor trainers. He sits on the governing committee and training team for the ADIJNC, as well as being the chair of his local instructor association. He has been an ADI for 11 years and has a background in training and sports coaching.

Session

This session is all about feedback. What feedback is and how to use it in your lessons or sessions. The importance of giving honest feedback, whether it is positive or negative. Examples of how to do this and techniques to take away and develop in your own training.

Coaching the teenage brain

Stewart

Lochrie Founder, Bright Coaching

Biography

Stewart is the founder at Bright Coaching, MD at Caledonian Driver Training, Head of Engagement at the ADINJC, and is currently working on his ILM Level 5 Diploma in Effective Coaching and Mentoring. A lifelong learner and an advocate of coaching young drivers for responsibility and personal growth.

Session

Things change. It used to be the case that the best driving instructor was the one with the highest pass rate or the most reviews. Now, more than ever, we need the best driving instructors to be lifelong learners and coaches.

It’s time to update definitions and shift paradigms away from the DVSA. Or even for the DVSA. It’s time for our industry to make more use of the latest research available from the fields of behavioural change and driver psychology, and to put into practice what evidence shows should be our preferred approaches to working with the teenage brain.

Let’s redefine the term “best instructor”.

Let’s push things forward.

10.40 - 11.00

How to grow your driving school business

Tommy Sandhu Director, SmartLearner Driving School

Biography

In Tommy’s two-decade career within the driving industry, he’s taken on diverse roles as an ADI, ORDIT trainer, fleet trainer, and director. His accreditations include ROSPA Gold, Tri Coaching Level 4, IAM Roadsmart advanced driver, and behaviours level 4, all instrumental in founding the West Midlands’ largest, and multi-award winning, independent driving school.

Session

Immerse yourself in an interactive session designed to illuminate the path to evolving your one-person driving school into a thriving multi-car enterprise. Creating an intimate experience that nurtures the ambitions of those seeking growth, fostering a supportive environment where expertise and experience are freely exchanged, setting you on the journey towards a successful, expanded driving school.

11.30 - 11.50

DriveFit: A road safety education intervention supporting future drivers

Dr. Elizabeth Box

Research Director, RAC Foundation

Biography

Elizabeth is an accomplished transport researcher and commissioner with over two decades of experience. She has an excellent track record in influencing and contributing to road safety policy outcomes at the national level. Elizabeth has a PhD in Transport Psychology from Cranfield University, where she focused on developing and trialling pre-driver education interventions grounded in behavioural science.

Session

This presentation will delve into the evidence-based strategies and educational principles underpinning the award winning DriveFit intervention. Attendees will gain insights into how this programme addresses the vulnerabilities of young road users as well as how the resources created can be used by driving instructors.

11.50 - 12.10

Young drivers - impulsivity and road safety

Ian Edwards

Managing

Director,

New View Consultants

Biography

Ian is an award-winning road safety practitioner with over 25 years of experience. He qualified as a driving instructor in 1988, moving into local government as a road safety officer in 1999. Now a researcher, his current projects cover all ages, from preschool children to older drivers.

Session

The presentation will explore the evaluation findings of a pre-driver presentation called ‘Take Control’. The course aims to improve inappropriate impulsive behaviours. Impulsivity is a multidimensional construct defined as “the tendency to act with little forethought, without deliberation and evaluation of consequences”. It has been linked to a wide range of unsafe behaviours, including mobile phone use and drug and drunk driving.

‘Take Control’ was delivered by South Yorkshire’s Safer Roads Partnership and by Wirral Council. The work was funded by the Road Safety Trust.

The importance of delivering road safety within lessons

Olly Tayler QPM

Co-Founder, The Honest Truth

Biography

After serving 30yrs as a police officer, with nearly half that on roads policing, Olly knows all too well the consequences of poor decision making behind the wheel. Since retiring Olly has returned to road safety, heading up The Honest Truth to help make young drivers as safe as possible.

Session

Having attended and investigated countless serious and fatal RTCs during his time on roads policing, Olly is only too aware of how one bad decision behind the wheel can lead to catastrophic consequences. With young drivers being massively overrepresented amongst those killed and seriously injured in such RTCs, road safety education as part of a course of driving lessons is a critical part of the learning process. Olly will highlight how ADIs can have a huge influence on a new driver’s attitude and intent when it comes to decision-making behind the wheel for many years after passing their test.

13.30 - 14.05

How well do you know yourself as an instructor?

Lynne Barrie

ADI and ORDIT Trainer, President, ADINJC

Biography

A former teacher and one of few ADIs to hold a Masters degree in Driver Training, Lynne is a keen advocate of continuing professional development (CPD). She writes books for the profession and enjoys supporting other PDIs and ADIs through her work with the ADINJC as their former Chair, and now as President.

Session

This session will look at the skills needed to make a first-rate driver trainer, enabling instructors to consider their own strengths and how best to use them every day, as a PDI or ADI. Self-knowledge can open up possibilities and help us become happier and better performing. In this session, Lynne will help instructors better understand their true strengths, offering guidance on how to incorporate them into their lessons.

Advanced in-car coaching techniques

Ray Seagrave Owner, Ray Seagrave Instructor Training

Biography

Ray is a well-renowned industry trainer with over three decades of experience. He is a DVSA Grade ‘A’, excelling since the commencement of the Standards Check. He’s a Grade ‘A’ (51/51) DVSA ORDIT registered instructor trainer, and an accredited coach and mentor by the International Authority for Coaching and Mentoring (IAPC&M). He conducts nationwide ADI training courses, workshops, and speaks at industry events across the country.

In this session, Ray explores advanced coaching techniques tailored for ADIs already using coaching. Delve into strategies for fine-tuning your instruction, applying cognitive coaching principles, and achieving higher levels of teaching excellence. If you are already coaching and looking to elevate your instructional skills, this session is designed to help you reach the next level of effectiveness in your teaching. 14.05 - 14.40

Session

14.40 - 15.00

The road to one million social media followers

Alisha Khan

Social & Communications Manager, Driving Test Success

Biography

Over the past two years, Alisha has developed and nurtured her passion for content creation, and as part of the team at Driving Test Success has helped them become one of the top social platforms for learner drivers in the UK.

Session

Alisha will talk about the journey in helping Driving Test Success grow a social media following to over 1.2 million learner drivers. How this has benefitted their business, and how similar tactics can enhance instructors’ engagement with their own new driver audience. This will include tips on organic growth, how to build brand partnerships, and the keys to success in working with other instructors and influencers. She will share what learnings (and mistakes) have been made on this journey, with expert advice for instructors who may be interested in developing their own social following.

15.30 - 16.10

DVSA Industry Update and Q&A

Nick Taylor

ADI

Registrar, DVSA

Biography

John Sheridan Driver Training Policy Advisor DVSA

Amanda Lane Head of Driver Testing and Training Policy, DVSA

Session

Nick Taylor has been a civil servant for over 17 years, with all his roles in and around policy. Nick is proud to have been the ADI Registrar for the past two years, after working as the deputy for five.

A DVSA informative session, updating delegates on developments at the DVSA. It’s a rare opportunity to hear from Nick, who will offer plenty of time for questions from the floor, during this specially extended session. He will be ably assisted on stage by his colleagues John Sheridan and Amanda Lane, who collectively have a very broad level of knowledge.

16.10 - 16.25

Motivational speaker: How

to find hope and never give up

Meera Naran MBE

Independent Road Safety Campaigner

Biography

Meera Naran MBE is an independent road safety campaigner helping to ensure we have safer drivers on safer roads. In May 2018, she lost her eightyear-old son in a road traffic collision on the M6. Meera is currently campaigning for a change in legislation to implement life-saving technology such as advanced emergency braking, proposed as ‘Dev’s Law’.

Session

This motivational speech will take you through a journey of overcoming challenges, cultivating a mindset of hope, resilience and embracing the strength from within. An uplifting session that will leave you feeling motivated and empowered.

WE PLEDGE TO FIX OUR FRANCHISE FEES UNTIL 1ST JANUARY 2027 OUR FRANCHISE FEES ARE COMPETITIVELY PRICED FROM £50 PER WEEK*

*Franchise fees differ depending on chosen contract length. Excl. VAT

Exhibitors A-Z

AcciDON’T Driving School STAND

12

AcciDON’T was formed 22 years ago to deliver fleet driver training nationwide. In the last 15 years, it has been involved in delivering license acquisition training on several national contracts and currently teaches over 3,500 students each year for the Army, Navy, and RAF.

Contact: Simon Johnston T: 07774 130 060

E: simon.johnston@accidont.co.uk

W: accidont.co.uk

ADI Network STAND 17

ADI Network is the ultimate app for driving instructors — free to download with zero subscription fees. Power your business with industry-leading diary management tools, find work for free in your area, receive digital payments from your learners and track your finances all within one app.

Contact: Louise Bruchez T: 07903 855 973

E: louise@adinetwork.co.uk

W: adinetwork.co.uk Joint

ADINJC

HOWDEN SUITE

ADINJC is a well-established, leading national association run by ADIs on a not-for-profit basis, we work tirelessly to inform, represent, and support our members. Join us and become part of our national association with over 8,500 other ADI and PDI members. We have one simple membership price, including a free membership option to get you started quickly. Groups of ADIs are also welcomed to join us.

Contact: Sue Duncan T: 07855 453 414

E: secretary@adinjc.org.uk

W: adinjc.org.uk

Bright Coaching STAND

8

Bright Coaching delivers The PDA Level 7 in Coaching, Behavioural Change, and Driver Psychology. The only professional, accredited qualification of its kind for ADIs.

Contact: Stewart Lochrie T: 07791 559 318

E: hello@brightcoaching.net

W: brightcoaching.net

The leading driving instructor organisation of its kind. Uniting local associations, groups and individuals.

We support, inform and represent our members.

What our members say:

Wow, ADINJC your crew are doing a wonderful job. We are so happy to be affiliated to you all. Thank you from Blackburn Association.

- Linda Brooks

Thank you for speaking up for ADI’s and producing an excellent letter. A big thank you to the whole ADINJC team.

- Mike, Vice Chair Sutton Area Driving Instructors Association

Confident Drivers

HOWDEN SUITE

Confident Drivers is an ADI training provider and website offering techniques and resources to help manage driving stress and anxiety, supported by The Driving Confidence podcast.

Contact: Tracey Field

T: 07963 797 613

E: admin@confidentdrivers.co.uk

W: confidentdrivers.co.uk

Drive.Day

STAND 4

Drive.Day is a brand-new, innovative, and effortless app that intelligently supports the running of your business without the need to spend too much time on your phone. Drive. Day enables you to plan lessons, manage pupils, track your finances and much more in just a few taps.

Contact: Darren Mitchell

T: 0330 912 8862

E: hello@drive.day

W: drive.day

Driving Mobility

STAND 11

Driving Mobility ensures that there are common standards, promotes good practice and offers training and education to centre staff and related external individuals and organisations, whilst working closely with associated national bodies.

Contact: Stephen Perry

T: 0800 559 3636

E: info@drivingmobility.org.uk

W: drivingmobility.org.uk

Driving Test Success

STAND 3

Driving Test Success has helped over 14 million learners prepare for their tests and named Apple’s no.1 paid iPhone app for four consecutive years.

Contact: Boyd Ingram

T: 07970 692 515

E: boyd.ingram@drivingtestsuccess.com

W: drivingtestsuccess.com

Headline sponsor

Accredited Driving Mobility Centres provide fitness to drive assessments for people with restricted mobility. Their ADIs also provide specialist training for driving professionals so they can teach pupils with disabilities in the most supportive and appropriate way.

Driving Mobility courses provide ADIs with:

• Disability awareness

• Medical condition awareness

• Discussion on experiences and techniques

• Familiarisation with adapted vehicles and specialist controls

Learn new techniques or improve your current skill set. Contact your local Driving Mobility Centre: drivingmobility.org.uk/ find-a-centre

Email: info@drivingmobility.org.uk

Driver & Vehicle Standards Agency

STAND 14

A lifetime of safe driving. Ensuring the vehicles and drivers that use our roads are safe.

Contact: Abigail Holland

T: 07870 893 528

E: abigail.holland@dvsa.gov.uk

W: dvsa.gov.uk

FBTC Accountancy Services

STAND 1

FBTC Accountancy Services is a knowledgeable and friendly team supporting all clients with their selfemployment and helping them get to grips with tax changes such as making tax digital.

Contact: Amy Hartley

T: 03449 844 445

E: fbtcenquiries@fbtc.co.uk

W: fbtc.co.uk

Self-Employment Registration Tax Planning Advice

Compilation of Annual Accounts

Annual Tax Return completion and submission to HMRC All communications with HM Revenue & Customs

Be Ready for Making Tax Digital

Compliant

Low cost monthly fee allows you to spread the cost over the year

MSA GB

STAND 13

MSA GB offers regional centres of activity providing information, representation, services and support. Wholly owned by and run entirely for the benefit of its members.

Contact: Peter Harvey

T: 07774 139 080 / 01787 221 020

E: info@msagb.com

W: msagb.com

MyDriveTime

STAND 9

Launched in 2014, MyDriveTime provides the industry’s premium diary & admin management tool available to professional instructors and schools looking to enhance their business performance.

Contact: Daniel Hill

T: 01252 757 314

E: support@mydrivetime.co.uk

W: mydrivetime.co.uk

Online Driving Lessons

STAND 6

Online driving lessons provides theory, practical and instructor training (technical and business), through videos, theory software and Zoom training. We also support Hope into Action charity.

Contact: James Cornwell

T: 07411 315 169

E: jamesc17@hotmail.co.uk

W: onlinedrivinglessons.co.uk

MSA GB For all driver trainers

MSA GB is the longest established trade association for driver trainers in the UK. We pride ourselves in providing the most up-to-date Information, Representation, Services and Support to our members, distributed through our interactive monthly magazine Newslink, Facebook, Twitter and LinkedIn, and our new exclusive MSA

GB App – all the industry and association news you need at your ngertips.

■ Up-to-date information

■ Representation at the DVSA

■ Many discounted services and products, exclusive to members

■ Public Liability insurance and Professional Indemnity insurance totalling £15 million included free with membership

■ Local & Area representatives across the country, there to offer expert guidance and advice

PDT Fleet Training Solutions

STAND 2

PDT is the largest supplier of driver training services in the UK, delivering over 30,000 sector leading bespoke courses each year.

Contact: Antony Gedge

T: 01452 507 737

E: trainerjobs@pdtfleettraining.co.uk

W: pdtfleettrainingsolutions.co.uk

Pass N Go Driving School

STAND 5

Find Your Happy with Pass N Goa national driving school that maintains its family feel! We support our students, instructors and trainees in their pursuit of happiness; and with a part 3 success rate of 78% (over double the national average) we really do have a proven track record of success. Operating everywhere in the UK, you truly can become a driving instructor in your local area with PNG and Find Your Happy.

Contact: Christopher Graham

T: 0333 207 0663

E: findyourhappy@passngo.net

W: passngo.com

RED Driver Training

STAND 16

RED understands what it takes to be a successful instructor. Safe driving and customer care are at the heart of everything we do.

Contact: Colin Paterson

T: 07774 828 942

E: colin.paterson@redtraining.com

W: reddrivingschool.com

Road Angel Group

STAND 7

British designed and engineered connected technology for motor vehicles, making Britain’s roads safer by educating and empowering motorists to make better decisions about their driving.

Contact: Andrew Digva

T: 03303 203 030

E: andrew.digva@roadangelgroup.com

W: roadangelgroup.com

Gold sponsor

Sign up for a RED Brand Franchise and benefit from an unbeatable package to drive your business forward:

Bring Your Own Car

We especially welcome full electric vehicles, which will allow you to charge an additional £5.00 premium over RED’s manual hourly rate.

Our Premium Hourly Rate

Earns You More Learner demand means RED instructors enjoy the best hourly rates. Your learners can use our Road Brain Trainer for free, helping them be safer drivers.

Maximised Earnings with Unlimited Quality Learner Supply

New RED instructors average 17+ new pupils in their first 4 weeks, supplied by RED’s fast-start marketing programme.

Outstanding Business Support

Our Instructor Support Team are always on hand to help improve your business.

Reliable, Consistent Income with Quality Prepaid Pupils

All of our customers prepay, which means you get paid on time, every time.

Achieve Your Full Potential

RED instructors can train to become Fleet Trainers and also move on to join our first class Instructor Training Team.

Customers love RED

Read the latest independent reviews of our service on Trustpilot.

Speed of Sight

HOWDEN SUITE

Speed of Sight is a unique, automotive charity that offers less able people aged from six to 90 the opportunity to have a life enhancing driving experience they previously believed to be beyond their reach. Inspired by nine times Guinness world record holder Mike Newman, Speed of Sight make the impossible, possible for anyone with any kind of disability. There are no passengers at Speed of Sight!

Contact: Mike Newman

T: 07779 625 185

E: mike@speedofsight.org

W: speedofsight.org

The

British Horse Society

STAND 10

The UKs largest equestrian charity, bringing horses and people together.

Contact: Alan Hiscox

T: 02476 840 500

E: safety@bhs.org.uk

W: bhs.org.uk

The Honest Truth

HOWDEN SUITE

The Honest Truth is a road safety campaign delivered through driving instructors across the UK. Our mission is to deliver no-nonsense, straight-talking road safety education.

Contact: Olly Tayler QPM

T: 02034 681 339

E: info@thehonesttruth.co.uk

W: thehonesttruth.co.uk

The Stationery Office (TSO)

STAND 15

TSO is proud to be the official publisher of the DVSA. Producing all the official learning material and the website www.safedrivingforlife.info

Contact: Tim Key

T: 01603 985 955

E: tso_marketing@wlt.com

W: safedrivingforlife.info

Charity partner

The Driving Instructor Convention charity partner Speed of Sight

Speed of Sight is dedicated to creating opportunities for children and adults of all abilities. They firmly believe that engaging in sports or physical activities can significantly enhance self-esteem, social interaction, and overall wellbeing. Their motorsport experiences for people with disabilities are not just about the thrill of the ride, but about empowering individuals to overcome their limitations and experience the joy of independence.

The story of Speed of Sight is a testament to the power of human resilience and determination. It all began with one man, Mike Newman, who was born completely blind. In 2012, Mike, along with his friend John Galloway, founded Speed of Sight, a charity that has since transformed the lives of countless individuals with disabilities.

They rely on kind donations and volunteers and have had five specially designed and built carstwo racing cars and three all-terrain buggies. They allow people of all ages with disabilities to enjoy the excitement and thrill of driving. The vehicles, named after Mike’s guide dogs, are specially designed with dual controls and twin steering wheels and our buggies are equipped with hand controls. Our experiences take place nationwide at racing circuits and off-road tracks.