MEDIA KIT
WELCOME.
CAA has for several years had great success in providing an important link between the ambulance sector and product companies with the aim of advancing our industry. The annual CAA Congress has been instrumental in providing networking and partnering opportunities and we wanted to explore how we can continue these important partnerships throughout the year.
And just like that the idea for a CAA Directory was born. A networking site that brings together companies and service providers offering advertising opportunities, and chances to connect and learn about each other.
The Directory will provide wonderful advertising opportunities from full-page ads in CAA’s new magazine FIRST, fortnightly newsletters and exposure on our extensive social media platforms. The Directory also introduces a new dedicated page on CAA’s website where all product companies will be featured. Safe to say The Directory will provide you with impressive exposure across the Australasian ambulance sector as well as reaching our global partners in Europe, UK, US, Canada and across Asia.
The Directory will be launched mid-November with sign-ups ready to go from mid-September.
ECO SYSTEM.
EVENTS
Annual Congress, Specialized Forums, Masterclasses
10+ education, training and networking events years of experience in 50+exhibitors at annual Expo
Restart a Heart Day CAMPAIGNS
2,000+
SPONSORSHIP & PARTNERSHIP AWARDS
Industry recognition for innovative work
change and progress years driving
ongoing long-term partnering opportunities to feature industry innovations and grow your network 136k campaign impressions on
WEBSITES
Ongoing annual advertising through trusted channels WEBINAR SERIES
AUDIENCE.
The Council of Ambulance Authorities is the peak industry body for Australian, New Zealand and Papua New Guinea statutory ambulance services and works tirelessly to collaborate on ambulance and prehospital issues of metropolitan, regional, national and international significance.
Our audience are 34,000 staff across our members services and additional international EMS service members as CAA has long-term relationships with associated industry organizations in Europe, Asia, Canada and US.
BY
THE NUMBERS...
34,000 staff across Australasia ambulance services in three countries
11
50 More than ambulance industry partners global Supplied to EMS partners in Asia, Europe and North America
DIRECTORY TIERS.
DIAMOND
(LIMITED SPOTS AVAILABLE).
FIRST MAGAZINE
• 1 full page ad per year in selected issue
• Logo or product feature within The Directory by CAA (hyperlink for digital issue)
• 1 graphic banner ad per year (600x300 px)
• Logo hyperlinked monthly with The Directory by CAA in newsletters
Specifications
• Logo high resolution (3-5MB)
• Website link
• 200 words company description
• Optional product image, description and link to brochure or webpage
• Sign up deadline initial set-up 1 November 2020
• 4 posts per year across CAA platforms (LinkedIn, Twitter, Facebook) - option to promote a product or brand
• Large tile featuring logo, company name, contact details, description and hyperlink within The Directory by CAA web page
• 2 Job Board advertisements per year
• Opportunity to feature 2 products per year
DIRECTORY TIERS. RUBY
FIRST MAGAZINE
SOCIAL
• Logo or product feature within The Directory by CAA (hyperlink in digital issue)
NEWSLETTER WEBSITE
• Logo hyperlinked monthly within The Directory by CAA in newsletters
• Logo high resolution (3-5MB)
• Website link
• 100 words company description
• Sign up deadline initial set-up 1 November 2020
• 2 posts per year across CAA platforms (LinkedIn, Twitter, Facebook) – option to promote product or brand
• Medium tile featuring logo, company name, contact details, description and hyperlink within The Directory by CAA web page Specifications
DIRECTORY TIERS. ONYX
FIRST MAGAZINE NEWSLETTER
• Company name listed within The Directory by CAA (hyperlink in digital issue)
• Company name listed and hyperlinked monthly within The Directory by CAA in newsletters
Specifications
• Logo high resolution (around 3-5MB)
• Website link
• Sign up deadline initial set-up 1 November 2020
• Logo listed and hyperlinked within The Directory by CAA webpage
TIER MATRIX.
(EXCL GST)
• 1 full page ad per year in selected issue
• Logo or product feature with The Directory by CAA (linked for digital issue)
• Logo or product feature within The Directory by CAA (hyperlink in digital issue)
• Company name listed within The Directory by CAA (hyperlink in digital issue)
NEWSLETTER
• 1 graphic banner ad per year (600x300 px)
• Logo hyperlinked monthly with The Directory by CAA in newsletters
• Logo hyperlinked monthly with The Directory by CAA in newsletters.
• Company name listed and hyperlinked monthly within The Directory by CAA in newsletters
SOCIAL
• 4 posts per year across CAA platforms (LinkedIn, Twitter, Facebook) - option to promote a product or brand
• 2 posts per year across CAA platforms (LinkedIn, Twitter, Facebook) – option to promote product or brand
WEBSITE
• Large tile featuring logo, company name, contact details, description and hyperlink within The Directory by CAA web page
• Opportunity to feature 2 products per year
• Medium tile featuring logo, company name, contact details, description and hyperlink within The Directory by CAA web page
• Logo listed and hyperlinked within The Directory by CAA webpage
CALENDAR.
JAN
• Fortnightly industry newsletters
• NZ Whakaari/White Island Disaster Anniversary webinar
• Fortnightly industry newsletters
• Cyber Security webinar
• Fortnightly industry newsletters
• Women in Leadership webinar
• Women in Ambulance campaign
• FIRST magazine release
• Fortnightly industry newsletters
• Clinical Practice webinar
• FIRST magazine special issue CAA2021 Congress release
• Fortnightly industry newsletters
• Congress/Forum Keynote webinar
• Fortnightly industry newsletters
• Restart a Heart Day webinar
• FIRST magazine release
• Fortnightly industry newsletters
• Clinical Practice webinar
MAY
• Fortnightly industry newsletters
• Infection Control webinar
• Hand Hygiene campaign
JUN
• Fortnightly industry newsletters
• CAA Awards Finalist webinar
• Sustainable Ambulance campaign
• FIRST magazine release
• FIRST magazine special issue CAA Awards release
• Fortnightly industry newsletters
• Mental Health and Wellbeing webinar
• Restart a Heart Day campaign
• Me First campaign
• FIRST magazine special issue Restart a Heart Day release
• Fortnightly industry newsletters
• Clinical Practice webinar
• Fortnightly industry newsletters
• National Standards Vehicle webinar
• FIRST magazine release