The Directory by CAA

MEDIA KIT 2020

WELCOME. CAA has for several years had great success in providing an important link between the ambulance sector and product companies with the aim of advancing our industry. The annual CAA Congress has been instrumental in providing networking and partnering opportunities and we wanted to explore how we can continue these important partnerships throughout the year.

And just like that the idea for a CAA Directory was born. A networking site that brings together companies and service providers offering advertising opportunities, and chances to connect and learn about each other.

The Directory will provide wonderful advertising opportunities from full-page ads in CAA’s new magazine FIRST, fortnightly newsletters and exposure on our extensive social media platforms. The Directory also introduces a new dedicated page on CAA’s website where all product companies will be featured. Safe to say The Directory will provide you with impressive exposure across the Australasian ambulance sector as well as reaching our global partners in Europe, UK, US, Canada and across Asia.

The Directory will be launched mid-November with sign-ups ready to go from mid-September.

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ECO SYSTEM.

NEWSLETTER

AWARDS

Industry recognition

Fortnightly

EVENTS

Annual Congress, Specialized Forums, Masterclasses

years of experience in

10+ 50+

education, training and networking events

industry news update

2,000+ direct mailout

exhibitors

12+

for innovative work

years driving

Ambulance Victoria

change and progress

at annual Expo

SPONSORSHIP & PARTNERSHIP ongoing long-term partnering opportunities

CAMPAIGNS

Hand Hygiene, Women in Ambulance, Sustainable Ambulance, Global Mental Health Day

Restart a Heart Day

impressions on Twitter 136k campaign on hero 12k views campaign video Restar t % engagement rate, Heaart 2.5 trending on Twitter Day

PRINT

Peak Australasian ambulance publication

34,000+ AUS, NZ, PNG

ISSUE

01 | JULY

SOCIAL

LinkedIn, Twitter CAA, YouTube Channel Twitter Restart a Heart Day,

2020

DIRECTORY

Greg Page

c cardia How a changed ed arrest and narrow ure. my life us for the fut my foc

EN IN WOM ERSHIP LEAD ulance in amb Women a change making

D-19 COVIg together

Workin a pandemic to fight

plus extended global audience

to feature industry innovations and grow your network

Laerdel

u aa.net.a www.c

WEBSITES • CAA • Restart a Heart Day

Ongoing annual advertising

through trusted channels

WEBINAR SERIES

Provoking and stimulating

topics from preeminent thought leaders

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AUDIENCE. The Council of Ambulance Authorities is the peak industry body for Australian, New Zealand and Papua New Guinea statutory ambulance services and works tirelessly to collaborate on ambulance and prehospital issues of metropolitan, regional, national and international significance.

Our audience are 34,000 staff across our members services and additional international EMS service members as CAA has long-term relationships with associated industry organizations in Europe, Asia, Canada and US.

BY THE NUMBERS...

11

ambulance services in three countries

More than

50

ambulance industry partners

Supplied to

global 34,000

EMS partners in Asia, Europe and North America

staff across Australasia 4

DIRECTORY TIERS. DIAMOND

FIRST MAGAZINE

(LIMITED SPOTS AVAILABLE).

ISSUE 01 | JULY 2020

Greg Page How a cardiac arrest changed my life and narrowed my focus for the future.

WOMEN IN LEADERSHIP Women in ambulance making a change

NEWSLETTER

• 1 full page ad per year in selected issue

• 1 graphic banner ad per year (600x300 px)

• Logo or product feature within The Directory

by CAA (hyperlink for digital issue)

• Logo hyperlinked monthly with The Directory by CAA in newsletters

COVID-19 Working together to fight a pandemic

www.caa.net.au

SOCIAL Specifications •

Logo high resolution (3-5MB)

•

Website link

•

200 words company description

•

Optional product image, description and link to brochure or webpage

•

Sign up deadline initial set-up 1 November 2020

WEBSITE • 4 posts per year across CAA platforms (LinkedIn, Twitter, Facebook) - option to promote a product or brand • 2 Job Board advertisements per year

• Large tile featuring logo, company name, contact details, description and hyperlink within The Directory by CAA web page • Opportunity to feature 2 products per year

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DIRECTORY TIERS. RUBY

FIRST MAGAZINE • Logo or product feature within The Directory by CAA (hyperlink in digital issue)

ISSUE 01 | JULY 2020

Greg Page How a cardiac arrest changed my life and narrowed my focus for the future.

NEWSLETTER • Logo hyperlinked monthly within The Directory by CAA in newsletters

WOMEN IN LEADERSHIP Women in ambulance making a change

COVID-19 Working together to fight a pandemic

www.caa.net.au

SOCIAL

Specifications •

Logo high resolution (3-5MB)

•

Website link

•

100 words company description

•

Sign up deadline initial set-up 1 November 2020

WEBSITE • 2 posts per year across CAA platforms (LinkedIn, Twitter, Facebook) – option to promote product or brand

• Medium tile featuring logo, company name, contact details, description and hyperlink within The Directory by CAA web page

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DIRECTORY TIERS. ONYX

FIRST MAGAZINE

NEWSLETTER

• Company name listed within The Directory by CAA (hyperlink in digital issue)

ISSUE 01 | JULY 2020

Greg Page How a cardiac arrest changed my life and narrowed my focus for the future.

• Company name listed and hyperlinked monthly within The Directory by CAA in newsletters

WOMEN IN LEADERSHIP Women in ambulance making a change

COVID-19 Working together to fight a pandemic

www.caa.net.au

WEBSITE

Specifications •

Logo high resolution (around 3-5MB)

•

Website link

•

Sign up deadline initial set-up 1 November 2020

• Logo listed and hyperlinked within The Directory by CAA webpage

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TIER MATRIX. MAGAZINE

TIERS

DIAMOND

RUBY

ONYX

PRICE (EXCL GST)

$5,000

$3,000

$1,000

• 1 full page ad per year in selected issue • Logo or product feature with The Directory by CAA (linked for digital issue) • Logo or product feature within The Directory by CAA (hyperlink in digital issue) • Company name listed within The Directory by CAA (hyperlink in digital issue)

NEWSLETTER • 1 graphic banner ad per year (600x300 px) • Logo hyperlinked monthly with The Directory by CAA in newsletters • Logo hyperlinked monthly with The Directory by CAA in newsletters.

• Company name listed and hyperlinked monthly within The Directory by CAA in newsletters

SOCIAL • 4 posts per year across CAA platforms (LinkedIn, Twitter, Facebook) - option to promote a product or brand • 2 posts per year across CAA platforms (LinkedIn, Twitter, Facebook) – option to promote product or brand

WEBSITE • Large tile featuring logo, company name, contact details, description and hyperlink within The Directory by CAA web page • Opportunity to feature 2 products per year • Medium tile featuring logo, company name, contact details, description and hyperlink within The Directory by CAA web page • Logo listed and hyperlinked within The Directory by CAA webpage

LIMITED SPOTS AVAILABLE

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CALENDAR.

JAN

FEB

MAR

APR

MAY

JUN

• Fortnightly industry newsletters

• Fortnightly industry newsletters

• Fortnightly industry newsletters

• Fortnightly industry newsletters

• Fortnightly industry newsletters

• Fortnightly industry newsletters

• NZ Whakaari/White Island Disaster Anniversary webinar

• Cyber Security webinar

• Women in Leadership webinar

• Clinical Practice webinar

• Infection Control webinar

• CAA Awards Finalist webinar

• Hand Hygiene campaign

• Sustainable Ambulance campaign

• Women in Ambulance campaign • FIRST magazine release

• FIRST magazine release • FIRST magazine special issue CAA Awards release

JUL

AUG

SEPT

OCT

NOV

DEC

• Fortnightly industry newsletters

• Fortnightly industry newsletters

• Fortnightly industry newsletters

• Fortnightly industry newsletters

• Fortnightly industry newsletters

• Fortnightly industry newsletters

• Clinical Practice webinar

• Congress/Forum Keynote webinar

• Restart a Heart Day webinar

• Mental Health and Wellbeing webinar

• Clinical Practice webinar

• National Standards Vehicle webinar

• FIRST magazine special issue CAA2021 Congress release

• FIRST magazine release

• Restart a Heart Day campaign

• FIRST magazine release

• Me First campaign • FIRST magazine special issue Restart a Heart Day release

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THANK YOU. Stephanie Hartley

Marketing, Communications and Events Coordinator, CAA M: 0438 888 925 E: shartley@caa.net.au