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CAA

PARTNERSHIP PROSPECTUS

About the CAA

INTRODUCTION

The Council of Ambulance Authorities (CAA) is a not-for-profit charity and operates as the peak body for the Australian, New Zealand, and Papua New Guinea Ambulance health sectors. The CAA works tirelessly to collaborate on Ambulance health sector issues of metropolitan, regional, national and international significance. We stand alongside ambulance services, healthcare professionals, and researchers to build community awareness and foster new thinking in patient-centred care by ambulance healthcare services.

Today, the CAA Board consists of Chief Executive Officers, Chief Executives, and Commissioners from each member service, and the member services’ collective knowledge and expertise provide a sound foundation to explore opportunities for improvement and innovation and, to advocate on the sector’s behalf in key areas.

The CAA was set up in 1962 with the aim of providing ambulance service CEOs a networking opportunity to discuss issues, learnings and achievements current to the ambulance industry.

Ambulance service representatives on collaborative groups contribute to CAA’s focus on evidence-based initiatives and projects designed to keep ambulance services at the forefront of paramedicine and patient care.

Member services’ collective knowledge and expertise provide a sound foundation to explore opportunities for improvement and innovation and to advocate on the sector’s behalf in key areas.

The CAA’s events and representations in international forums build on strategic relationships with government and agencies to help address challenges, plan, and deliver optimum services.

CAACAA Partnership Annual Report Prospectus 2025

St John Ambulance Australia (NT) The National St John Ambulance Service of Papua New Guinea

Queensland Ambulance Service

NSW Ambulance Hato Hone St John St John WA

ACT Ambulance Service SA Ambulance Service

Ambulance Victoria

Ambulance Tasmania Wellington Free Ambulance

Partnership Opportunities

CAA CONGRESS The premier event for the Ambulance health sector, bringing leaders, innovators and decision‑makers together to exchange insights and shape the future of pre‑hospital care. See opportunities on pages 4-7.

AWARDS FOR EXCELLENCE Our flagship Gala dinner, recognising innovation, excellence, and the people driving progress in pre‑hospital care. See opportunities on pages 8-9.

WOMEN IN LEADERSHIP SYMPOSIUM A focused symposium equipping emerging and established women leaders with practical skills, insights, and tools to advance their careers in the ambulance sector. See opportunities on pages 10-11.

WOMEN IN LEADERSHIP SCHOLARSHIP Announced at the Women in Leadership Symposium, this scholarship supports women across the ambulance sector to grow their leadership capability through focused development and mentoring. See opportunities on page 12.

CAA Partnership Prospectus

FIRST MAGAZINE A sector‑wide publication connecting ambulance services across Australasia, offering partners a platform to share insights, research, and products with a global audience. See opportunities on pages 14.

CAA GROUPS & COMMITTEES PRESENTATIONS A chance to present your brand directly to representatives from all CAA member services through our collaborative groups focused on sector‑wide innovation and improvement. See opportunities on page 16.

RESTART A HEART DAY A public awareness campaign empowering communities to recognise cardiac arrest and build confidence in CPR and AED use. See opportunities on page 17.

BESPOKE SPONSOR Flexible, tailored partnership opportunities designed to align your brand with CAA programs, events, and sector‑wide initiatives in a way that best suits your goals. See opportunities on pages 18-19.

CAA Congress

The CAA Congress is recognised as Australasia’s premier event for the ambulance sector, providing sponsors and partners a unique opportunity to meet key decision makers and influencers from the ambulance and emergency management sector. CAA Congress Platinum Sponsor

CAA Congress Gold Sponsor

CAA Congress Silver Sponsor

$35,000 +GST

$26,000 +GST

$15,500 +GST

As a Platinum Sponsor, you will receive premium exposure and exclusive opportunities to engage with the CAA Board, Congress delegates, and the wider CAA community.

As a Gold Sponsor, you will receive premium exposure and exclusive opportunities to engage with the CAA Board, Congress delegates, and the wider CAA community.

As a Silver Sponsor, you will receive significant exposure and exclusive opportunities throughout CAA Congress.

Standout Benefits Include:

• Exclusive 15-minute presentation to the CAA Board

• Prime Expo Floor demonstration timeslot

• 9m x 6m exhibition booth in a premium Expo Floor location

• 6m x 6m exhibition booth in a premium Expo Floor location

• Premium inside front cover advertisement in the Congress issue of First magazine.

• 1x A4 advertisement in the Congress issue of First magazine.

Standout Benefits Include: • Delegate Address Acknowledgement • 6m x 3m exhibition booth in a premium Expo Floor location • Company marketing content featured on the CAA Congress App.

CAA Partnership Prospectus

CAA Congress

This multi-faceted event features sought-after speakers, a bustling Expo and networking events that bring together top clinical and educational leaders, and senior management from within the field. Our packages are designed to maximise exposure and networking prospects before, throughout, and after the event. CAA Congress Beverage Sponsor

CAA Congress Exhibitor

CAA Congress Event Sponsor

$10,000 +GST

$7,500 +GST

$6,000 +GST

A Beverage Sponsor is an opportunity for organisations to be involved in the CAA Congress without the commitment of an exhibition booth. Perfect for first-time CAA partners.

As a CAA Congress exhibitor, you will have the opportunity to showcase your products and services directly to key decision-makers across the ambulance and prehospital care sector.

As a CAA Congress Event Sponsor, you will have the opportunity to partner with the CAA without the commitment of an exhibition booth. Perfect for first-time CAA partners.

Standout Benefits Include:

• Secure a prominent event presence without booth commitment

• 3m x 3m exhibition booth in a high-traffic Expo Floor

• Enhance brand visibility and awareness among industry leaders and decision-makers

• 12-month listing in the CAA Directory with ongoing visibility to industry stakeholders

• Receive full CAA Congress access.

CAA Congress features two major events that are highlighted by past delegates as key moments of the program. Each event presents an exclusive sponsorship opportunity. Standout Benefits Include: • Opportunity to address delegates during the sponsored event • Enhance brand visibility and awareness among industry leaders and decision-makers • Receive full CAA Congress access.

CAA Partnership Prospectus

CAA Congress Bespoke Partner POA At the CAA, we are keen to share the success of our partners. Our team can offer tailored sponsorship packages for your organisation based on your goals and budget. Available Opportunities: • Catering Sponsorship • Session Sponsorship • Business Lounge Sponsorship • App Sponsorship • Lanyard Sponsorship • Website Sponsorship • Other Networking Events Sponsorship.

Awards for Excellence

For almost two decades, the CAA Awards for Excellence has been the CAA’s flagship evening and has highlighted the significant and innovative work of ambulance service members across CAA Member Services. The awards are independently judged by a panel of industry-respected experts from across the globe, with winners announced at our prestigious Gala Dinner during CAA Congress. Awards for Excellence Major Sponsor

Awards for Excellence Award Sponsor

$25,000 +GST

$2,500 +GST

As a Major Sponsor of the CAA Awards for Excellence, you will have the opportunity to showcase your brand to leading professionals and key decision-makers across the ambulance sector in an intimate gala setting.

The CAA Awards for Excellence feature six prestigious award categories, each available for sponsorship. These categories recognise innovation and excellence in Technology, Clinical Practice, Staff Development, Patient Care, Leadership, and Mental Health and Wellbeing.

Standout Benefits Include: • Exclusive opportunity to address delegates and present a promotional video during the gala dinner • Prominent brand recognition throughout the event marketing campaign • Star Award presentation to the winning project recipients.

Standout Benefits Include: • Present the category Award to the winning project recipients • Brand recognition throughout the event marketing campaign • Receive full CAA Congress access.

CAA Partnership Prospectus

Excellence in

TECHNOLOGY

Excellence in

CLINICAL PRACTICE

Excellence in

STAFF DEVELOPMENT

Excellence in

PATIENT CARE

Excellence in

LEADERSHIP

Excellence in

MENTAL HEALTH AND WELLBEING

Women in Leadership Symposium

The CAA Women in Leadership Symposium is a dynamic oneday in-person conference designed to inspire, empower, and equip the next generation of women leaders in the ambulance and health sector. Attendees will gain practical skills, actionable tools, fresh perspectives, and take-home strategies to accelerate their journey into leadership roles. Women In Leadership Symposium Diamond Sponsor

Women in Leadership Symposium Ruby Sponsor

Women in Leadership Symposium Opal Sponsor

$10,000 +GST

$6,000 +GST

$3,000 +GST

As a Diamond Partner of the Women in Leadership Symposium, you will have the opportunity to promote your product or service to established and emerging leaders in the Ambulance health sector.

As a Ruby Partner of the Women in Leadership Symposium, you will have the opportunity to promote your product or service to established and emerging leaders in the Ambulance health sector.

Standout Benefits Include:

As an Opal Partner of the Women in Leadership Symposium, your organisation will receive eight tickets (one table) and have the opportunity to promote your service to established and emerging leaders in the Ambulance health sector.

• Exclusive opportunity to address delegates during the event

• Prominent brand exposure across the event marketing campaign

• Prominent brand recognition throughout the event marketing campaign • 1x A4 advertisement in the Women in Leadership Symposium issue of First magazine.

• Opportunity to place company marketing materials on delegate seats or provide delegate gifts • 12-month listing in the CAA Directory with ongoing visibility to industry stakeholders.

Standout Benefits Include: • Workings of one complimentary ticket to the Women in Leadership Symposium, with additional tickets available at a preferential rate • Opportunity to showcase pull-up banners within the conference space • Official recognition of your organisation at both the opening and closing of the event.

CAA Partnership Prospectus 11

Women in Leadership Symposium Emerald Bespoke Sponsorship POA At the CAA, we are keen to share the success of our partners. Our team can offer tailored sponsorship packages for your organisation based on your goals and budget. To discuss a bespoke package, please contact us at admin@caa.net.au. Available Opportunities: • Networking Events Sponsorship • Lanyard Sponsorship • Catering Sponsorship • Session Sponsorship • Furniture Sponsorship.

Women in Leadership Scholarship

The Women in Leadership Scholarship is a CAA initiative that provides recipients with one-on-one coaching with professional leadership coaches. This program supports the development of emerging and established women leaders in ambulance health services. Women In Leadership Scholarship Scholarship Sponsorship: $6,000+ GST Standout Benefits Include: • A representative from your organisation will present the award to the recipient • Prominent brand exposure across the event marketing campaign • 12-month listing in the CAA Directory with ongoing visibility to industry stakeholders.

CAA Partnership Prospectus 13

First Magazine

First Magazine is the peak Australasian Ambulance publication, created to educate the sector with the latest happenings from the CAA, provide insightful interviews of notable sector figures, share stories from across member services and highlight the newest research and innovations from the Ambulance health sector. First Magazine Visual Advertisement Placement

First Magazine 600 Word Advertorial

From $1,200 +GST each

POA

• 1x A4 full page ad in one issue $1,200 +GST

Standout Benefits Include:

• 1x A4 full page ad in two issues $2,100 +GST

• Elevate your brand profile with exposure to a national and international audience

• 1x A4 full page ad in three issues $3,000 +GST

• Secure lasting advertising visibility with a permanent placement • Showcase a specific product or service to a highly engaged, specialised audience.

CAA Partnership Prospectus 15

New to First Magazine? Read previous issues here.

CAA Groups and Committees Presentation

Representatives from all eleven of the CAA Member Services sit on collaborative groups. These groups meet regularly and work on evidence-based initiatives and projects designed to keep ambulance services at the forefront of paramedicine. Presenting to these groups provides an exclusive opportunity to showcase your service or product directly to senior leaders across each ambulance service. CAA Groups and Committees 30 Minute Presentation $3,000 +GST each Standout Benefits Include: • Showcase a specific product or service to a highly engaged, specialised audience • Exclusive networking opportunities for you and your organisation • Elevate your brand profile with exposure to a national and international audience. * Presentations are subject to availability.

View the CAA Committees, Forums, and Working Groups and find the group that best aligns with your organisation’s interests.

Restart a Heart Day

CAA Partnership Prospectus 17

A public awareness campaign empowering communities to recognise cardiac arrest and build confidence in CPR and AED use. Restart a Heart Day Bespoke Packages POA At the CAA, we are keen to share the success of our partners. Our team can offer tailored sponsorship packages for your organisation based on your goals and budget. Your support will help the CAA raise awareness of CPR and AED use in the community. Available Opportunities: • Marketing Collateral Sponsorship • Merchandise Sponsorship • AED and First Aid Kit Sponsorship.

Other Opportunities

The CAA has a full calendar of events planned with a variety of bespoke sponsorship opportunities, including:

CAA Webinars

Social Media Partnership

Photo and Video Partnerships

$2,000 +GST per webinar

POA

The CAA Webinar Series sparks inspiration while educating and features a range of expert speakers discussing topical issues from across the ambulance sector globally.

Do you have an upcoming campaign you’d like to advertise to our specialised audience? Supply social mediaready content to the CAA and have it published across our social media platforms to connect with over 8,000 followers across LinkedIn, Facebook and X.

Have your organisation help capture memories through both photography and/or video.

CAA Partnership Prospectus 19

Bespoke Partnership POA We want to see your business succeed; partner with the CAA to unlock a network of opportunity. If you have something in mind, speak with our team at admin@caa.net.au

Connect with us on LinkedIn The Council of Ambulance Authorities Inc. Follow us on Facebook The Council of Ambulance Authorities Find us on X @CAAAustralasia Subscribe to our channel Council of Ambulance Authorities

If you have any further questions or queries, please do not hesitate to contact CAA’s Director of Marketing and Partnerships, Josh McNally, at jmcnally@caa.net.au or call +61 423 950 100.

The Council of Ambulance Authorities Inc 2/141 Sir Donald Bradman Drive Hilton SA 5033 E admin@caa.net.au

CAA.NET.AU