Partnership Opportunities with CAA

CAA Partnering Opportunities

About CAA The Council of Ambulance Authorities is the peak industry body for Australian, New Zealand and Papua New Guinea statutory ambulance services.

CAA represents a unified voice for the pre-hospital sector working to respond to changing community needs by collaborating on issues of metropolitan, regional, national and international significance.

St John Ambulance Papua New Guinea

St John Ambulance NT

Queensland Ambulance Service

St John Ambulance WA SA Ambulance Service

NSW Ambulance

Ambulance Victoria

Ambulance Tasmania

ACT Ambulance Service Wellington Free Ambulance St John Ambulance NZ

About CAA The CAA was set up in 1962 to provide ambulance service leaders with a networking opportunity to discuss issues, learnings and achievements current to the pre-hospital industry.

Today, the board consists of CEOs from each member service.

Member services collective knowledge and expertise provide a sound foundation to explore opportunities for improvement and innovation and to advocate on the sector’s behalf in key areas.

Ambulance service representatives on committees, forums and working groups contribute to CAA’s focus on evidence-based initiatives and projects designed to keep ambulance services at the forefront of paramedicine. CAA’s national events and representations in international forums build on strategic relationships with government and agencies to help address challenges and deliver optimum services.

23,543

18,670

4,565,524

97%

1,801

7,376

112

182,397,610

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Volunteers

Patients

Overall Patient Satisfaction

Locations

Vehicles

Aircraft

Kilometres Travelled

CAA Partnering Opportunities

About CAA Industry recognition for innovative work, 12+ years driving change and progress

Awards

Fortnightly industry news update 2,000+ direct mailout

Newsletter

Annual Congress, Specialised Forums, Masterclasses, 10+ years of experience in education, training and networking events, 50+ exhibitors at annual expo

Women in Ambulance, Sustainable Ambulance, Restart a Heart Day, Take Five for Hand Hygiene, Me First

Ongoing long-term partnering opporunities to feature industry innovations and grow your network

Sponsorship & Partnership

LinkedIn, Twitter CAA, Facebook, YouTube channel, Twitter Restart a Heart Day,

Social

Events

Directory

Campaigns

Webinar Series

Print Peak Australasian ambulance publication 34,000+ AUS, NZ, PNG plus extended global audience

Ongoing annual advertising through trusted channels

Provoking and stimulating topics from preeminent thought leaders

Websites www.caa.net.au www.restartaheart.net

Reach

First Magazine

Webinar Series

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2,763

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99%

Readers

Countries

Publications

Registered

Attendees

Rated the Webinar Valuable

Restart a Heart Day

Social Media

Newsletter

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13,285

2,982

172,235

1,409

Contacts

Countries

Views on YouTube

Followers across LinkedIn, Twitter & Facebook

Views across Social Media Channels

Followers across Social Media Channels

CAA Partnering Opportunities

CAA Congress Inspire, Innovate, Elevate. 10-13 August 2022

The CAA Congress is Australasia’s premier event for the pre-hospital sector and brings together top clinical and educational leaders and senior management teams from ambulance, health and emergency management services.

The Congress features several days of speakers and forums, social and networking events, and a bustling Expo.

In addition to our member services and their team, the CAA Congress is also open to a wider audience, including Police, Firefighters, SES, Lifesavers, Universities and many more.

It is a great opportunity to meet key decision-makers and influencers from the ambulance, pre-hospital, and emergency management sectors.

Wednesday, 10 August Board Meeting Thursday, 11 August Forums and Welcome Function Friday, 12 August Plenary & Expo Awards For Excellence Gala Dinner Saturday, 13 August Plenary & Expo

CAA Congress - Expo Giving exposure to our partners and exhibitors.

Running concurrently with the 2-day Congress, the CAA Expo is a premium and dynamic space that will provide our partners and exhibitors with the chance to liaise with our delegates and share their latest updates and innovations.

Recently we have explored how we can engage our attendees even further in the Expo space and it will now also feature an engaging program with mini masterclasses and demos to ensure this space will be an innovative hub throughout the Congress.

- 2000 square metre Expo floor - Busy 2-day demonstration program - Mini Masterclasses - University Alley - Networking Breakfast - Break out meeting rooms

CAA Partnering Opportunities

Congress Sponsorship Sponsorship Opportunities

Sponsoring the CAA Congress presents an opportunity for stakeholders within the ambulance and pre-hospital industry to highlight their commitment and support to this important sector. Our sponsorship packages have been designed to maximise exposure and networking prospects throughout the Congress and Expo.

Congress sponsorship opportunities are limited, and include: Platinum $50,000 + GST Gold $25,000 + GST Silver $15,000 + GST Forums $15,000 + GST Welcome Function $5,000 + GST Networking Breakfast $5,000 + GST Expo $8,000 + GST

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CAA 60th Anniversary Gala Celebrating 60 years of CAA - 8 December 2022

For the past 60 years, CAA has been facilitating fundamental collaboration in and beyond the Australasian pre-hospital sector.

60 years has taken us on a journey like no other.

Through ground-breaking news, milestone achievements and innovative programs, CAA and member services have played a significant role in paving the refined and bright path to the prehospital sector as it is today.

CAA Partnering Opportunities

To celebrate this milestone, we are hosting a 60th Anniversary Gala. The Gala offers an opportunity for CAA to recognise all within the industry who have worked tirelessly to drive change and progression within the sector.

With notable interest already being expressed for this significant event, sponsorship opportunities are now open and are available in various formats.

Restart a Heart Day Sponsorship Opportunity - $25,000+GST Restart a Heart Day aims to raise awareness about cardiac arrest and help health professionals improve survival rates from out-of-hospital cardiac arrest.

Build-a-Bear

CAA has been running the RAHD campaign since 2017 and together with our ambulance member services we have managed to educate over 50,000 members of the public in CPR and AED use. The Restart a Heart Day campaign is part of a larger strategy and works to raise cardiac arrest awareness in the public.

#9for9 Challenge

CAA and Build-a-Bear launched Heartly in 2021, the new furry icon of the Restart a Heart Day campaign.

9 compressions actioned on a teddy or doll and videoed in memory of the 9 out of 10 who don’t survive and shared across social media.

Media Coverage A collective of stories and angles appearing across multiple mainstream media channels.

Partner Associations

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#9for9 Campaign Views

#9for9 Campaign Reacts

#9for9 Campaign Comments

CAA join forces with partner organisations such as the Michael Hughes Foundation, NSW Fire and Rescue, Surf Life Saving, and more, to bring together the community in the fight against death from out-of-hospital cardiac arrest.

Dedicated Staff

172,235

1,409

4,300+

Views across Social Media Channels

Followers across Social Media Channels

Visitors to the website

Restart a Heart Day support will go toward funding a dedicated staff member to continue working on RAHD during the year.

CATEGORY

CAA Awards for Excellence

WINNER

Category Sponsor - $2,000+GST The CAA Awards for Excellence have been run for over 10 years to recognise the hard and innovative work of member services from Australia, New Zealand and Papua New Guinea.

The Award Winners will be announced at a Gala Dinner, to be held in Sydney in August 2022.

The awards are designed to encourage innovation and to enable services to share their work and learn from each other.

- Excellence in Technology (innovation or capability)

The awards are independently judged by a panel of industryrespected judges from across the globe, with the winners announced at a prestigious gala dinner event held during the Congress week.

The CAA Awards for Excellence categories are: - Excellence in Clinical Practice (innovation or capability) - Excellence in Staff Development (education improvement or innovation) - Excellence in Patient Care (patient experience improvement or innovation) - Excellence in Leadership (management practice, operational improvement, and innovation) - Excellence in Mental Health and Wellbeing (innovation or operational improvement).

CAA Partnering Opportunities

CAA Webinars Sponsorship (Single Speaker) - $2,000+GST per webinar Sponsorship (Panel of Speakers) - $3,000+GST per webinar The CAA Webinar Series is designed to inspire and educate with a range of speakers discussing topical issues from around the ambulance world. These 1-hour long webinars are held once a month, are free to attend and are advertised on CAA’s website and through our fortnightly newsletters and social media channels.

As a webinar sponsor, you will have an opportunity to provide a speaker for the sponsored webinar, or CAA can select one on your behalf, if preferred.

The speaker will need to be an expert discussing a subject that falls under CAA’s chosen topic for the month.

The sponsorship also includes acknowledgment in all marketing material for the webinar, including but not limited to CAA E-newsletters, CAA’s website and social media channels, and email signature banners used by CAA staff. You will also have the opportunity to provide content for inclusion in the wrap-up email to all registrants of the webinar.

2022 Webinar Topics 22 February

Clinical Practice (SOLD)

22 March

Women in Leadership

2,763

1,461

28 April

Awards for Excellence Star Award winner

Registered

Attendees

30 May

Infection Prevention & Control

28 June

Sustainability in the Ambulance Sector

26 July

Aeromedical

30 August

Patient Safety

27 September

Mental Health

25 October

Cardiac Arrest

22 November

Awards for Excellence Star Award winner

13 December

Clinical Practice

99%

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100%

Rated the Webinar Valuable

Rated the Webinar Helpful

Rated the Webinar Useful

First by CAA Magazine Print Advertising With a reach of 34,000 staff within our member services throughout Australia, New Zealand and Papua New Guinea in addiction to CAA’s growing global profile and experience, FIRST is the peak Australasian Ambulance publication, created to educate and excite the sector with the latest happenings from CAA groups, share stories from across member services, publish the newest research and innovations and inspire with insightful interviews of our cover stars.

2022 Advertising Rates: - Full page advertisement - $1,200 +GST - Inside front or back cover advertisement - $2,000 +GST - Double page advertisement spread - $2,400 +GST - Single page advertorial - $1,700 +GST - Double page advertorial - $2,700 +GST. All prices are for a single issue.

For a full year (four issues paid in advance), take an additional 10% off the prices listed above.

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CAA Partnering Opportunities

The Directory by CAA Packages from $1,000+GST The Directory by CAA provides an important link between the ambulance sector and companies working in this industry. It introduces a dedicated page on our website, with the option to also feature a specific product or offer. In addition to this, the Directory packages provide advertising opportunities in FIRST, CAA fortnightly newsletters and exposure on our extensive social media platforms.

Diamond package - $5,000 +GST Ruby package - $3,000 +GST Onyx package - $1,000 +GST

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172,235

1,409

Readers

Countries

Publications

Views on YouTube

Followers across LinkedIn, Twitter & Facebook

Views across Social Media Channels

Followers across Social Media Channels

Presentation to the CAA Board 30 Minute Presentation - $5,000+GST CAA represents the eleven statutory ambulance services across Australia, New Zealand and Papua New Guinea. Our Board is comprised of the CEOs from these 11 services. CAA’s own CEO and General Manager meet with the Board quarterly.

This opportunity allows for a 30-minute presentation at one of the Board Meetings held throughout 2022, either in person or virtually.

Please note this opportunity is subject to availability due to the limited number of meetings held per year.

St John Ambulance Papua New Guinea

St John Ambulance NT

Queensland Ambulance Service

St John Ambulance WA SA Ambulance Service

NSW Ambulance

Ambulance Victoria

Ambulance Tasmania

ACT Ambulance Service Wellington Free Ambulance St John Ambulance NZ

CAA Partnering Opportunities

Further Presentation Opportunities 30 Minute Presentation - $3,000+GST each Representatives from all 11 of our member services sit on three committees, four forums and eight working groups. These groups meet regularly and work on evidence-based initiatives and projects designed to keep ambulance services at the forefront of paramedicine.

This opportunity would allow for a 30-minute presentation at one of our committee, forum or working group meetings throughout 2022, plus the option of a site visit or demonstration.

This would also include lunch with the attendees following the presentation to allow for networking and discussion.

Please note this opportunity is subject to availability due to the limited number of meetings held per year.

CAA’s Committees, Forums and Working Groups: • • • • • • • • • • • • • • • •

Operations Committee Medical Priority Dispatch System Working Group Fleet & Equipment Working Group Occupational ViolenceWorking Group Aeromedical Working Group Mental Health & Wellbeing Working Group Emergency Management Forum Strategic Business Committee Women in Leadership Working Group Clinical Forum Global Resuscitation Alliance Working Group Research Working Group Quality Standards Working Group Infection Control Working Group Ambulance Education Committee Stroke Ambulance Working Group.

THANK YOU