Restart A Heart

In 2021 we endeavored to reach and educate more people than ever before. Our focus remained on continuing to ask as many people as possible to take some time out to refresh their CPR and AED skills and to learn about the horrific statistics relating to out-of-hospital cardiac arrest.

We delivered an entire week of COVID-safe online live events in the lead up to Restart a Heart Day on October 16. The events were live streamed on the CAA and RAHD website, as well as on the CAA Facebook page and YouTube channel

CAA partnered with Build-a-Bear to launch a piece of premium quality merchandise that would soon become an icon in the campaign. Heartly, a custom Restart a Heart Day Builda-Bear, was introduced as a new piece of merchandise that participants would be able to make the subject of their #9for9 challenge videos

The #9for9 social media challenge involved people performing 9 compressions on the Restart a Heart Day Build-a-Bear, or other stuffed toy or pillow, in memory of the 9 out of 10 Australians and New Zealanders that have not survived an out-of-hospital cardiac arrest. The #9for9 social media challenge videos received over 70,000 views, over 2,000 reactions, and over 100 comments.

We also worked with our sponsors to create our first ever CPR Education Kit. The physical kit included everything that an individual or group would need to facilitate their own CPR education session including a Mini Anne Laerdal CPR doll, a training AED, as well as a QR code linking to a CPR education video. We recognise and thank Laerdal for donating the Mini Anne dolls for this activation.

Outdoor media was received in the form of in-kind agreements from Dancorp offices, QMS and BIG Outdoor. The total value of media signage donated was valued at over $500,000 Digital signage appeared in all states besides Tasmania and the Northern Territory. In the future CAA aspire to appear in all states across Australia and in New Zealand.