Marketing & Selling
YOUR HOME
Dear friends, clients, future customers and community, Our clients are at the heart of everything we do! As part of the Wexler Group Family, we strive to offer all of our clients the same unique resources and VIP service. This includes a variety of unique marketing capabilities, technology, access to an extensive internal database and vast national and global network of buyers & sellers. Of equal importance, you have our absolute commitment to our integrity, communication and transparency and goal of your 100% satisfaction. We are constantly enhancing our technology to ensure that you have the most state-of-the-art marketing tools available in the industry. We have partnered with many of the best solution providers to make sure you have the cutting edge technology and advertising instruments to maximize your home selling and buying goals. Further, we believe the best way to honor your commitment to entrusting us with one of the biggest financial decisions many people make, is to give back to our community. With that always in mind, we share a portion of each transaction to such important causes such as Homes for Good, the AZ Humane Society, and others that our clients have asked as personal to them. As a company, we endeavor to treat all as a part of our Family before, during & after any transaction; that is our priority. That is our mission. That is our goal. That is how we measure success. Thank you for your trust,
James Wexler James Wexler and the entire Wexler Team
OUR MISSION
To Inspire a Positive Lasting Impact, While Providing the Highest Level of Service and Communication in the Real Estate Industry OUR VALUES COMMITMENT We are committed to providing the highest level of service by being solution-based and always finding a way to meet our clients’ needs
DRIVE We are driven to be the best in all we do, working as a team to motivate and support each other, and never settling for less than extraordinary.
INTEGRITY
HUMILITY
We are honest, and promise to always do the right thing for our team, our business, and our clients, resulting in mutual success.
We never forget that we owe everything to the efforts of each team member, our families, and our clients.
OWNERSHIP
CHARITY
We hold ourselves accountable to the highest standards and always raise the bar to do better every day.
We are passionate about giving back and making a positive impact in our community by helping those in need.
GET TO KNOW US
WEXLER REALTY GROUP
Thank you for taking the time to get to know us better.
The WEXLER TEAM realizes there is so much more to selling a home than just putting it in the MLS, displaying a few photos online and sticking a sign in the yard. What sets us apart from other agents is that we go the extra mile to produce, providing excellent service, communication, and accessibility to our clients. More importantly, our relationship with each seller is a partnership in which both parties have responsibilities to each other, while sharing a common goal. Our goal is to get you the most money for your property in the shortest time frame, guiding you to a smooth closing, reducing stress and saving you time. This package contains helpful information about selling your home - from the time it is first listed to the moment you hand over your keys. We are looking forward to working with you on getting your home SOLD! FREQUENTLY ASKED QUESTIONS How fast can you sell my home? The time it takes to sell your home is dependent on several market-driven factors. We will work together to ensure that your home stands out from the rest and get it sold as quickly as possible. How will you market my home? The most thorough exposure of your listing, which will be further explained within this packet. More detailed information can be found within this packet
JAMES WEXLER.COM • (480) 613 -7966
THE TEAM ADVANTAGE We don’t allow our skilled agents to be bogged down by paperwork. We understand that an exceptional REALTOR® isn’t always an excellent administrator, so we allow each team member to do what they do best. We have a team of specialists who handle the “behind the scenes” work on our listings, so our agents are freed up to do what they do best: SELL YOUR HOME.
MEET YOUR LISTING TEAM LISTING SPECIALIST
Your Listing Specialist is here for you every step of the way in your home selling process. They are your primary resource and professional representative in all contract negotiations through closing. They will help guide and advise you through the decision-making process.
CLIENT CARE COORDINATOR Your Client Care Coordinator is a dedicated resource for you, and will be in communication with you throughout the listing process, all the way to the closing table. We are committed to exceeding your expectations and ensuring you always get the attention you need and deserve. If at any time you feel we could be doing anything better or different, please reach out to your Client Care Coordinator to discuss.
LISTING PARTNER Your Listing Partner will guide you smoothly from preparing your home for the market to close. Before your home is listed, they will schedule staging and photography, as well as coordinate a key box, showing instructions, and signs. Once a contract is received, they will coordinate your contract paperwork and work with the lender and title company to ensure you close on time.
WEXLER REALTY GROUP
STAGER & PHOTOGRAPHER The way your home looks in pictures can make or break the sale, which is why we pay for the best photographer and a staging consultation to prepare your listing. Our exceptional listing photos set our properties apart. Excellent photos = more showings = a faster, easier sale.
MARKETING Our in-house marketing team works carefully with every listing to increase visibility and attract the right buyer. From customized public descriptions and gorgeous full-color brochures to engaging social media posts, our marketing efforts give your property the advantage.
OPERATIONS SPECIALIST Working behind the scenes, our Operations Specialist ensures a smooth process by taking care of essential details like delivering the marketing brochures, picking up and dropping off checks, and removing the key box and “For Sale” sign once the home has sold and closed.
INSIDE SALES AGENT Our Inside Sales Agents are highly skilled lead generators, who are working hard every day to find buyers for our clients’ homes. They respond to leads, make prospecting calls, and screen potential buyer leads to ensure we’re not just finding buyers but finding you the right buyer
WEXLER REALTY GROUP
MARKETING & SELLING YOUR HOME
KEY OBJECTIVES
PRICING YOUR HOME RIGHT Pricing your home at the property's fair market value.
TIMING Selling your home in the desired period of time.
CONVENIENCE Making the process of selling your home a stress free experience
MARKETING STRATEGY COMPETITIVE MARKET ANALYSIS FROM OFFER TO CLOSE ABOUT THE WEXLER TEAM
WEXLER REALTY GROUP
MARKETING STRATEGY
REACHING BUYERS
MARKETING STRATEGY
Where buyers found the homes they purchased
YARD SIGN / OPEN HOUSE SIGN
6%
FRIEND NEIGHBOR OR RELATIVE
6%
REAL ESTATE AGENT
29%
HOME BUILDER
4%
DIRECTLY FROM SELLER
3%
PRINT, NEWSPAPER, OR OTHER SOURCES NEGLIGIBLE <1%
INTERNET
53%
Data from the 2019 National Association of REALTORS® Profile of Home Buyers and Sellers
WEXLER REALTY GROUP
22 POINT MARKETING SYSTEM
BEFORE WE LIST STRATEGIC POSITIONING IN PRICING We don't price your home to sit. We price it to SELL. Using Scientific Market Analysis
HOME STAGING CONSULTATION To ensure the "WOW" factor we pay for a professional staging counsultant to prepare your home for sale.
PROFESSIONAL COLOR PHOTOGRAPHY Only the best photos highlighting the features of your home will be placed online.
ADVERTISING We spend $85,000 every month in TV, RADIO and online advertising, including SEM, attracting hundreds of buyers per month, and increasing awareness in our brand
SEO SEARCH ENGINE OPTIMIZATION We optimize our listings and website content to rank higher on search engine results pages.
WEXLER REALTY GROUP
MARKETING STRATEGY
PROS VS JOES
HOME STAGING AND PHOTOGRAPHY
Professional Staging and Photography will highlight the best aspects of your home to help it sell faster and for top dollar.
THE PROFESSIONAL DIFFERENCE STAGING Staging your home is more than changing up the paint color. Our professional stager will provide expert recommendations on how to your home show-ready and appeal to the maximum amount of buyers. PHOTOGRAPHY According to the National Association of Realtors, home buyers rated photos as the feature they used most when searching for a home. From using the best lighting to the finishing touches in post-production, our on-staff photographers use their expertise to make sure your photos stand out among competing listings. WEXLER REALTY GROUP
PREPARING YOUR LISTING FOR SALE
MARKETING STRATEGY
You don't get a second chance to make a first impression. Below are some simple ways we can maximize your home's appeal.
EXTERIOR • Keep the grass freshly cut • Remove all yard clutter • Apply fresh paint to wooden fences • Paint the front door ·• Weed and apply fresh mulch to garden beds • Clean windows inside and out • Wash or paint the home’s exterior • Tighten and clean all door handles • Ensure gutters and downspouts are firmly attached
INTERIOR
• Remove excess wall hangings, furniture, and knick knacks • Clean or paint walls and ceilings • Shampoo carpets ·• Clean and organize cabinets and closets • Repair all plumbing leaks, including faucets and drain traps ·• Clean all light fixtures
FOR SHOWINGS • Turn on all the lights • Open drapes in the daytime • Make arrangements for pets to be secured and out of sight • Play quiet background music • Light the fireplace (if seasonally appropriate) • Infuse the home with a comforting scent like apple spice or vanilla • Vacate the property while it is being shown
WEXLER REALTY GROUP
22 POINT MARKETING SYSTEM
MARKETING STRATEGY
WHEN WE LIST • GLOBAL NETWORKING 1 in 12 real estate transactions in the US involve an international party, so we pay to have your listing exposed to the global marketplace through ListHub Global and Proxio Pro. • YARD SIGN Placement of the “For Sale” sign in your yard will attract the attention of neighbors and drive-by traffic. • FINANCING RIDERS As agents of Keller Williams, we can offer Zero Plus Loans to buyers for your property. We advertise these special financing options on your listing, attracting buyers to contact us directly about your property. • SUPRA KEY LOCKBOX Your property’s security is a top priority. The lockbox records information on everyone who accesses your home, restricting access to your home to licensed professionals. • AGENT MARKETING We market heavily to agents as 87% of residential sales involve REALTORS®.*
• MASSIVE INTERNET EXPOSURE We will market your home on over 350 sites and blogs to reach local, national, and international buyers. • KEY HOME SEARCH SITES 93% of home buyers use the internet to search for homes, so we will list your homes on popular search sites like HAR.com, Zillow, Trulia, and Realtor.com.* • SOCIAL MEDIA Your home will be featured on our blogs and social media pages. • EMAIL MARKETING We market to and communicate regularly with qualified buyers in our database. • BUYER SCREENING We market to agents who will bring pre-qualified buyers to your home, reducing stress and eliminating “tire-kickers.” • CENTRALIZED SHOWING SERVICE Remote showing convenience that texts / calls / emails sellers to make sure they know about showings ASAP. We follow-up for feedback within 24 hours of showings.
WEXLER REATY GROUP
22 POINT MARKETING SYSTEM
MARKETING STRATEGY
AFTER WE LIST • QUICK, RELIABLE RESPONSIVENESS We promise to return all calls within two hours of receiving them. • CANVASSING YOUR NEIGHBORHOOD We will attempt to personally talk to your neighbors, as they occasionally refer buyers to your property. • SKILLED NEGOTIATING Your best interest is our best interest, and we will represent you in every phase of the transaction. • UPDATES ON THE MARKET We constantly monitor what the market is doing in your area and inform you accordingly through weekly and monthly reports. • ONLINE ACTIVITY MONITORING We will continue to track how many hits your listing generates and respond to online inquiries. • 24-HOUR AVAILABILITY Our call team is available 24 hours every day to field calls on your listing.
WEXLER REALTY GROUP
COMPETITIVE
MARKET ANALYSIS
MARKET EXPERTS
COMPETITIVE MARKET ANALYSIS
LIST TO SALES PRICE PERCENTAGE WEXLER GROUP
120%
OTHER AGENTS
96.1%
AVERAGE DAYS ON THE MARKET (SOLD) WEXLER GROUP
OTHER AGENTS
18 Days
56 Days
UPDATED 7/15/2021
WEXLER REALTY GROUP
KEY MARKET FACTORS
COMPETITIVE MARKET ANALYSIS
The proper balance of these factors will expedite your sale.
MARKET FACTORS WITHIN YOUR CONTROL :
PRICE Pricing your home properly from the start is the deciding factor on how long it will take to sell it.
CONDITION The condition of the property affects the price and the speed of the sale. As prospective buyers often make purchases based on emotion, first impressions are so important. Our team will be able to help in optimizing the physical appearance of your home to maximize the buyer’s perception of value.
Price Property Condition Staging Availability For Showings
COMPETITION Prospective buyers are going to compare your property, both the condition and the price – to the other listings in and around your neighborhood. Those buyers will determine value based on properties that are listed or have recently sold in the area
FACTORS YOU CAN'T CONTROL:
TIMING Property values are affected by the current real estate market. Because we can’t manipulate the market, we’ll collaborate on a pricing and marketing strategy that will take advantage of the first 30 days your property is listed. It’s the window of opportunity when buyers and their agents discover your property and are most likely to visit and make offers.
LOCATION Location is the single most important factor in determining the value of your property.
TERMS Terms structured to meet our objectives are important to successful marketing.
WEXLER REALTY GROUP
Competition Buyer's VS Sellers Market Interest Rates When the perfect buyer walks through the door
COMPETITIVE MARKET ANALYSIS
PRICING YOUR LISTING
It is very important to price your property at a competitive market value at the signing of the listing agreement. Historically, your first offer is usually your best offer.
+15%
+10%
ASKING PRICE
More buyers purchase their properties at market value than above market value. If you price your property at market value you are exposing it to a much greater percentage of the prospective buyers, thus increasing your opportunity for sale.
10%
30%
MARKET VALUE
PERCENTAGE OF BUYERS
60%
-10%
75%
-15%
90%
TIMING YTIVITCA
Timing is extremely important in the real estate market. A property attracts the most activity from the real estate community and potential buyers when it is first listed. It has the greatest potential to sell when it is new on the market.
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WEEKS ON MARKET
WEXLER REALTY GROUP
12
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15
FROM OFFER
TO CLOSE
INSPECTIONS
FROM OFFER TO CLOSE
Inspections and potential repairs are the number one reason sales don't close. Typically, buyers have a certain number of days in which to inspect the property and accept or reject the property based upon these mechanical and structural inspections.
SAVE yourself time, money and disappointment - do deferred maintainence NOW!
HOME WARRANTY PLANS Home warranty plans go a long way to alleviate some of the risks and concerns buyers have when purchasing a home. For a modest price, the seller can provide a one-year warranty covering specified heating, cooling, plumbing, electrical, water heater or appliance breakdowns. Coverage under most plans commences at closing.
WEXLER REALTY GROUP
CLOSING 101
FROM OFFER TO CLOSE
The Closing process finalizes the sale of your home and makes everything official. Also known as settlement, the closing is when you get paid and the buyer receives the deed to your home.
A FEW THINGS TO BRING TO THE CLOSING : A valid government issued picture ID
WHAT TO EXPECT : The escrow officer will look over the purchase contract and identify what payments are owed and by whom. They will prepare documents for the closing, conduct the signing of these documents, make sure taxes, current liens, title searches, real estate commissions, and other closing costs are paid. They ensure that the buyer has deposited the required fees and payments, then record the appropriate documents with the county recorder as they prepare delivery of any monies you are due.
YOUR COSTS : Sellers commonly pay the following at closing. Mortgage or Deed of Trust remaining balance Unpaid claims against your property, including property taxes, HOA settlement Special assessments that are required at sale. Real estate commission Title Insurance owners policy and half of escrow fee Home warranty ( If a part of the sales contract)
AFTER THE CLOSING MAKE SURE YOU KEEP THE FOLLOWING FOR TAX PURPOSES : Copies of all closing documents including your real estate sale contract. All home improvement receipts on the home you sold.
WEXLER REALTY GROUP
ABOUT
THE WEXLER TEAM
What Our Clients Say! OVER 900 Google Reviews! #1 in Arizona Samantha N. Professionalism, Quality, Responsiveness, Value James helped us relocate to Scottsdale from the San Francisco Bay area and dedicated a week to helping us explore before we decided that we were moving here. and then helped us find a great home with the land and potential we were looking for, in a great school district, for a good price. He's professional, proactive, responsive, friendly, thoughtful, very insightful about the potential of property, great at understanding needs and wants, very well connected and regarded, no nonsense, efficient and effective and goes above and beyond. A++ We would not hesitate to do business with him again.
Stephen M. Professionalism, Quality, Responsiveness , Value James was the consummate professional in a highly competitive industry. He clearly understands the market trends and was very good in advising us on both our sell and purchase. If not for James we'd have over paid on a house we looked at and probably would've over paid for the one we ended up buying. His follow up, guidance and professionalism from beginning to end was much appeciated
Loren M. Professionalism, Quality, Responsiveness, Value I've known James for years and when I had the opportunity to ask him to sell a house for me, he handled everything from start to sale with the utmost professionalism, getting us top dollar. We had a window within which to sell to take advantage of a great purchase opportunity and James made our deal happen, helping us on both the sale and purchase. He has since helped others I've referred to him and they have been amazed with James' professionalism. If you are buying or selling, or know someone who is, be sure James is on it!
Chuck V. Professionalism, Quality, Responsiveness, Value We had a great buying experience with Brittany and James!
WEXLER REALTY GROUP
What Our Clients Say!
350+ Client Reviews
Barbara J. James Wexler was awesome. He was very professional and was able to seal our deal in 24 Hours. my husband and I would highly recommend James Wexler. James is very knowledgeable and has great negotiation skills. James made our first time buying experience pleasurable and stress free!
RPGJ 1980 Sarah is a true real estate pro. knowledgable, professional, responsive and customer service oriented. During our transaction, I felt Sarah always had my best interest in mind and took the time to make sure I understood the whole process. If You are buying or selling, Sarah would be a great choice for your Real Estate agent.
DIGLAURA We highly recommend working with Tim. He helped us find our new home in Scottsdale even as we were living in California. He was dedicated and responsive. we trusted his opinion regarding areas and the quality of workmanship of homes as he toured us on ZOOM while we were out of state. He developed good working relationships with other agents and went above and beyond for us more than once. Highly recommend!
Ken H. I recently got a job in the Phoenix area and our family relocated just a few days ago. It was a process, but Rachel made the home buying process the easiest of the transition. The process started in May. Rachel guided us through every step from the initial viewing of homes online and then spent 2 days in a row taking us throughout different areas. She knew everything about schools, safety, pro & cons of a gated community. Not only that, she knew everyone we needed to work with on the loan and changes we needed to make along the way. The way she helped us throughout and her knowledge made me a forever client. I will only use her going forward!
Brett B. I have worked with many realtors in my life. James Wexler is hands down one of the most honest professionals and reliable realtors I have ever had the pleasure to work with.
WEXLER REALTY GROUP
RECOGNIZED BY and SEEN IN THE MEDIA
WEXLER REALTY GROUP
COMMUNITY
ABOUT THE WEXLER TEAM
OUR MISSION To enrich the lives of deserving families in the Phoenix Metro Area in times of need. Community Foundation
HOMESFORGOODAZ.COM To use residential real estate as a platform to tell a bigger story and champion the good happening in the community.
AZBEAGLERESCUE.COM Arizona Beagle Rescue (AZBR) is a statewide 501(c)(3) non-profit animal welfare organization comprised of volunteers dedicated to beagle rescue and community education. RECUE ADOPT DONATE WEXLER REALTY GROUP
(480) 613-7966 info@JAMESWEXLER.com
JAMESWEXLER.com