FireSense Company Profile

Company Profile

Contents 01

About Us

02

Our History

03

Customer Value Proposition

04

Fire Systems

05

Fire Partners

06

FireSense Cable

08

Services

10

Industries & Clients

11

Project Highlights

12

Locations

About Us FireSense is Australia’s trusted specialist supplier of Fire Alarm Systems and Fire Cable supporting installers, wholesalers, and service companies nationwide.

Our mission is to keep society safe through quality fire solutions.

Since 2005 we have been at the forefront of fire protection and life safety projects, delivering reliable, high quality solutions to many of Australia’s largest projects and developments.

100%

90+

20+

Multi

Australian Owned

Experienced Professionals

Years Cohesive Leadership

Award Winning

FireSense is a 100% Australian owned and operated, multi award winning company, employing more than 90 experienced professionals across Australia. Backed by decades of industry expertise, our leadership team has worked together for 10-20+ years, providing continuity, stability and trusted industry knowledge.

Independently audited and Triple ISO Certified for Quality, Environmental Management and Occupational Health & Safety, FireSense is committed to the highest standards of certification and compliance across every aspect of our business.

1

Our History 2005

2011

2012

2014

2019

2024

2024

2025

2010

Founded by industry leaders in NSW

2012

VIC branch opened

QLD branch opened

2013 Expanded to current

Fire Rated Electrical cable launched

Headquarters

Launched fleet of delivery vehicles

2015 Barangaroo project

FireSense Testing Centre established

2022 NorthConnex tunnel

completion

completion

2024 First in Australia

Expansion in Tasmania

BEP PVC v2.0

Sydney Metro completion

20 Year Anniversary

Current 2

FireSense cable range launched

90+ staff across Australia

2025

Fire Alarms in QLD Full Eastern Seaboard

2026

New & Expanded Premises QLD & NSW

Customer Value Proposition FireSense is committed to providing a premium service and experience to our customers across all areas of our business.

We work in partnership, focusing on customer needs to make project delivery easier, ensuring all projects are completed on time and to the highest standard.

Partnering to deliver excellence, when & where it counts.

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QUALITY

EXPERTISE

SERVICE

We work with the most reputable suppliers, ensuring our award-winning products meet or exceed all Australian standards and relevant certifications.

Our experienced team has delivered Australia’s largest & most complex projects.

Our unrivalled stock holdings and ability to quickly build and directly deliver instil customer confidence and trust.

Our facilities are state of the art, and we focus on the highest quality levels in every aspect of our business.

100% Australian owned & operated, multi award winning, with decades of fire industry expertise, and a leadership team that has worked together for 10-20+ years, delivering deep expertise and capability.

Making Complex Easier

Our large and highly experienced technical team provides expert guidance throughout every project, ensuring performance, seamless delivery and exceptional service.

Fire Systems FireSense delivers advanced fire system solutions utilising a range of product technologies, including:

Our highly experienced technical team brings extensive industry knowledge across complex fire system applications, providing customers with expert guidance, practical solutions, and dependable project support.

We leverage sophisticated systems, advanced software and graphics capabilities, alongside our custom FireSense Testing Centre for quality assurance, to deliver reliable, compliant, and industry leading solutions tailored to project requirements.

Advanced Fire System Technology

4

Fire Partners GLOBAL TECHNOLOGY PARTNERS We work with leading, reputable global suppliers to ensure the most advanced technologies and specialised products are utilised to achieve the highest performance to meet project requirements. FireSense has been recognised as a leading distributor globally, receiving multiple awards across the region and worldwide.

INDUSTRY MEMBERSHIPS & CERTIFICATIONS As a Gold Member of the Fire Protection Association of Australia and with decades of experience in the fire alarm industry, we understand industry standards and take product quality very seriously. Product certifications are essential for compliance, and we ensure all products carry best-in-class certifications, providing confidence and assurance for every project.

FireSense Cable FireSense are the Fire Cable Specialists, with a comprehensive range of high quality, best in class fire cables, including: Fire Alarm TPS, 2HR Fire Rated cables for Fire Alarm Detection, Control, Single Core and Multicore applications, as well as LSZH Class 6 Flexible Earth cables and custom cables for special projects.

Designed and manufactured by experts for the fire, electrical, and mechanical industries, FireSense cables are high quality, flexible, easy to strip, install, and terminate.

FireSense Cable Range Advantage Most approved cable in Australia Consistent high quality Independently tested Technical advice & support Compliant to all relevant standards Environmentally friendly Low Smoke Zero Halogen for life safety Harsh environment custom cables

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Best in Class Cable Certifications

Product certifications are essential to ensure compliance, quality and performance, and we are committed to ensuring all products meet best-in-class certification standards.

FireSense cables are independently third-party tested and certified, holding all relevant certificates and approvals.

FireSense cables are ActivFire Certified and are the only full range of ActivFire certified cables in Australia.

FireSense cables hold RCM / Global Mark Certificates of Suitability and are compliant with all electrical regulations.

Environmentally friendly and compliant with Green Star / Green Building Council of Australia (GBCA) guidelines, FireSense cables are PVC Free or manufactured to PVC Best Practice standards.

FireSense 2HR Fire Rated cables are Low Smoke Zero Halogen / PVC Free FireSense TPS cables are produced to Best Environmental Practice PVC standards, licensed with the Vinyl Council of Australia (VCA), complying with GBCA requirements.

FireSense is committed to the VCA PVC Stewardship Program and highly focused on quality, compliance and environmental responsibility.

Our Services FireSense delivers the highest levels of service in the industry, providing end to end support across every stage of a project. Promising quality, expertise and the highest level of service, FireSense focuses on our customers’ needs to make delivering projects easier.

Fire Industry Experience Our team has extensive industry experience & supports clients from concept to completion with product information, tendering, technical support, commissioning assistance - always striving to deliver quality solutions every time.

Technical Knowledge & Support We have the largest technical support team in the industry and pride ourselves on providing unsurpassed support to our customers at all stages - before installation, on site, through upgrades, and across the entire product lifecycle.

Dedicated Project Experts We allocate experts where they are needed to ensure the highest levels of expertise and focus is provided to our clients. We have teams dedicated to major projects, system upgrade sites, cable specialists and new product development.

Factory Acceptance Testing All major projects undergo rigorous testing with key stakeholders to ensure functionality, performance, and compliance prior to shipment, providing confidence that systems will operate optimally and reliably on installation.

8

Large Stock Holdings We hold substantial inventory of fire detection equipment and FireSense cable across the country in multiple facilities, to ensure that we can supply quickly and efficiently, to meet customer requirements.

FireSense Training Academy Our dedicated experts deliver internal and external training programs focused on developing product knowledge and skills to safely and confidently install, operate, and maintain key fire alarm systems via courses, videos & webinars.

Cable Cutting Services Our specialist operators provide precision cable cutting to exact project requirements, with every order supplied on high quality drums that provide superior cable protection throughout transport and handling.

Direct Delivery to Site FireSense owns & operates a large fleet of GPS tracked specialist delivery vehicles, offering multiple deliveries per day from all branches to ensure reliable customer service directly to your office, warehouse, or project site.

End of Life Recycling FireSense is committed to complying with the Green Building Council of Australia guidelines and cable recycling. At end of life, we will receive, at no cost, used FireSense TPS cables and will process both the PVC and the copper for recycling.

Industries & Clients FireSense has delivered some of Australia’s largest and most complex projects, applying deep fire industry expertise across a wide range of industries.

Tunnels & Transport

Urban Infrastructure

Data Centres

Energy Storage

Education Campuses

Mining & Resources

Military Defence

Correctional & Detention

Hospitals & Health Care

Warehouse & Distribution

Commercial & High Rise

Retail & Restaurants

Trusted by clients and partners nationwide, we consistently deliver quality, reliability, and expertise on every project.

10

Project Highlights In 2022, FireSense delivered the fire safety systems on the NorthConnex project, a 9km twin tunnel linking the M1 and M2 motorways in Sydney’s north. This landmark infrastructure development showcased our technical skill and ability to deliver large-scale fire systems on major road and tunnel projects with precision and quality.

Case study available.

FireSense delivered comprehensive fire protection systems, over 6 years, supporting 21 stations across 500+ nodes and a 52 km network. This major infrastructure project highlights our ability to manage large scale, complex projects, delivering custom solutions with precision, quality, and expertise.

Case study available.

Data Centres The complexity of data centre installations, including Modbus integration with BMS systems and gas discharge control, makes FireSense the preferred supplier for many of Australia's largest providers. Our technical team has a deep understanding of compliance, operational and security requirements essential to protecting critical infrastructure. We have partnered with leading providers including NEXTDC, Microsoft and Equinix.

FireSense collaboratively developed a standardised panel design to ensure consistent appearance, functionality, and operation across all campuses. This approach reduced operating costs by lowering maintenance requirements and simplifying staff training through a single standardised system rather than multiple brands.

We partnered with TAFE NSW and its approved contractors to manage the staged transition of campuses across NSW and the ACT, covering more than 350 panels.

11

Our Locations The FireSense Head Office is located in Norwest, NSW, with additional branches in Melbourne, VIC, and Brisbane, QLD. Each location is supported by experienced staff, strategically positioned warehouses, substantial stock holdings, and a dedicated FireSense delivery fleet.

Our state branches ensure fast, reliable access to products, technical support, and expert advice. Local teams provide personalised service, enabling efficient project delivery and responsive on-site assistance when required.

Products can be shipped directly to warehouses, offices, or project sites anywhere in Australia. Making Complex Easier.

12

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Partnering to deliver excellence,

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when & where it counts.

www.firesense.com.au