FIRA USA 2023 Event Proposal

Table of Contents 1

General Overview

FIRA USA at a glance

03

Key Figures

04

2022 Feedbacks

05

2

Event Presentation

General Agenda New Location The Operational Team

3

07 08 09

Sponsorship Offers

Offers

11

Extra Options

14

Sponsorship Timeline

16

Terms & Conditions

43

17

Contacts

Meet The Team

18

1

General Presentation

AT A GLANCE

Autonomous and robotic farming solutions in action

19-21 September 2023

Salinas Sports Complex Exhibition - Demos - Panels Networking - Entertainment The greatest and unique

3-day

event

for

autonomous farming and agricultural robotics solutions The most qualified networking time for farmers,

SALINAS 2023

robot manufacturers, industrials and scientists In-field

demos,

business

time

and

research

projects presentations, all in the same place!

FRESNO 2022

FIRA USA is a travelling event throughout California, to get closer to farmers and their needs for automation.

KEY FIGURES FIRA is the only and largest place in the World to be when it comes to meeting the sector’s players and actively develop the use of robots in agriculture.

2,000+

25+

60+

Attendees

Robots

Exhibitors

Farmers, robot manufacturers OEMs, dealers, technology suppliers, scientists, media and investors: FIRA USA is the place to be for networking.

With in-field demos in real conditions for specialty crops, vegetables, vineyards, orchards...

Business is key at World FIRA: dozens of exhibitors will showcase their latest innovations for autonomous farming.

2022 FEEDBACKS "FIRA USA is the most qualified AgTech event hosted in the United States"

2022 Attendees Feedbacks 80% of attendees plan to attend the 2023 edition 66% attended FIRA USA for business and networking opportunities “Access to more progressive Ag companies/partners in the industry was a strong benefit of FIRA.”

2022 Sponsors Feedbacks 90% of the partners want to renew the collaboration for 2023 +80% said FIRA USA gave the possibility to reinforce visibility in the sector at an international scale “FIRA USA 2022 was a shocking event highlighting the advancements in Robotics for agriculture in one concentration.

FIRA is the only event that directly addresses the challenges of Labor for the farmers of the 22nd century.”

2

FIRA USA PRESENTATION

GENERAL AGENDA 3 amazing days to showcase and develop strategic collaborations for your development.

Sept. 19-21, 2023 From 8:30 AM to 7:00 PM

Salinas Sports Complex 1034 N Main St, Salinas, CA 93906

TUESDAY 19 SEPT. Tech & Education Day Sessions

08:30am - 03:30pm

Expo Zone Opening

12:00pm - 07:00pm

Afterschool Happy Hours with robots parade & free access

03:30pm - 07:00pm

WEDNESDAY 20 SEPT. Expo Zone Opening

08:00am - 07:00pm

Robot demos

08:30am - 04:00pm

Panel discussions

08:30am & 1:30pm

FIRA USA Happy Hours sponsored

05:00pm - 07:00pm

THURSDAY 21 SEPT. Expo Zone Opening

08:00am - 01:00pm

Robot demos

08:30am - 01:00pm

Panel discussion

08:30am - 10:00am

Private robot demos (to be confirmed) sponsored

05:00pm - 07:00pm

FRIDAY 22 SEPT.

Private robot demos sponsored

08:30am - 01:00pm

A unique location for all FIRA USA formats!

Easy Access & parking Large areas Many rooms available

Exhibition zone and demo zone in the same place Demo zone prepared and customized from scratch

THE OPERATIONAL TEAM An expert team at your service.

WESTERN GROWERS ASSOCIATION

UNIVERSITY OF CALIFORNIA AGRICULURE AND NATURAL RESOURCES

GLOBAL ORGANIZATION FOR AGRICULTURAL ROBOTICS

THE DEMO TEAM

TRIANGLE FARMS

HARTNELL COLLEGE

UNIVERSITY OF CALIFORNIA DAVIS

PACIFIC AG RENTAL

3

SPONSORSHIP OFFERS

3

Sponsorship Offers

Partner Requirements > To account for your technical demonstration needs and requirements, book your partnership before July 3rd > To include your communication info and logo on the FIRA USA official printed materials, book your partnership before August 1st (Those two dates are final cut offs)

$24,900

$7,490

PREMIUM

GOLD

SILVER

SILVER

2 available

4 available

With Demo

No Demo

$39,900

$4,990

CLICK HERE to book your partnership

FT

1 LE

FT

1 LE

EXHIBITION 2 days of exhibition with individual tent + furniture + electricity + team badges + food and beverage (up to 6 max)

v

v

v

v

Extra space for robot showroom (for robot manufacturers only)

v

v

v

v

Free invitations (3-day all-inclusive pass)

30

15

5

5

ROBOT DEMOS For Robot Manufacturers Only – Must specify needs and technical requirements by July 3rd Demo zone located inside the exhibition zone

Prepared plot of land for demos with official pitch demonstration + free demos

v

Private demo in vineyards/Orchards (incl.

30 VIP guests, shuttle, food and logistics on site)

v

v

v

PREMIUM

GOLD

SILVER With Demo

SILVER No Demo

PROMOTION & MARKETING General deadline for printed materials: August 1st

On the Exhibitor Directory of the FIRA USA website & catalog

v

v

v

v

Logo will appear on the official on-site printed material

v

v

v

v

Your Press Release available to journalists in the FIRA press corner

v

v

v

v

Your Press Release in the online Press Room

v

v

Your booth as a "Press Tour" stage

v

v

Focus on emailing campaign

v

v

Ad banner on emailing campaign

v

v

Banner ad on FIRA USA homepage website

v

v

Full-page ad in the official FIRA USA catalog

v

v

Your infomercial on agricultural-robotics.com

v

v

1 min ITW video + promotion

v

v

Your brochure on the resource desk

v

v

Sponsoring of FIRA USA demo zone

v

CLICK HERE to book your partnership PREMIUM

GOLD

SILVER With Demo

VIP NETWORKING SERVICE Dedicated personalized meetings with key leaders and journalists: Selected from the participants, partners and speakers lists, VIP and 1:1 meetings organized

by FIRA with your 3-4 key targets

Private room for VIP breakfast/lunch/cocktail and dedicated invitations/guests lists 10 to 50 persons

v

v

YOUR EXPERTISE

Pitch session: dedicated 20min time slot included in the official agenda with promotion

v

v

SPECIAL OFFER: PAVILIONS Available for public institution, non-profit, syndicates and all organizations with members

Common Space to share with dedicated promotion for each exhibitor

Global sponsorship with reduce costs for the co-exhibitors: quote on request

SILVER No Demo

EXTRA SPONSORING OPTIONS In addition or instead of exhibiting, take advantage of FIRA USA by having a high level of visibility!

FIRA USA promotion services are good ways to improve your participation, make the difference and position your company within the industry at the international scale.

- 1 - Extra sponsoring and branding opportunities

Exclusive sponsorship of the VIP cocktail on Wed. September 20th

Get: High Visibility and promotion – 10 additional Invitations (1 day pass) – Open Speech

$9,900

Sponsoring of the FIRA USA Demo Zone

Your logo on the communication tools online and on-site

$6,000

Exclusive banners on the side barrier of the arena - Sponsoring of the exhibition zone

3 mega banners hanging on the arena

$5,000

Exclusive sponsorship on FIRA USA official welcome tote bags (2,000 ex)

Add your logo to the official FIRA USA tote bags (one side logo FIRA USA 2023, one side your logo)

$9,900

Your Advertising on FIRA USA Mega Screen

16:9 advertising broadcasted randomly on FIRA USA Mega Screen / Rodeo Arena

$1,500

- 2 - Extra business and networking opportunities

Private Demo

$9,900

VIP Private demos in vineyards or orchards in a dedicated field out of the event.

(4 available incl. 25 VIP guests, shuttle, food and logistics on site)

Private Room

$4,000

Dedicated room available for you for intimate key meetings: > Table and chairs + coffee, water and pastry for 20 persons > « Matchmaking Service » to organize your key meetings Includes: > Logo and presentation on the official directory online & print catalog > Access badges all-inclusive for your staff > 5 free invitations (1 day pass) for your guest

- 3 - Extra communication services

Video Interview

1’30” video; interview of your company representative (+ including rush of your robots or techno) Broadcasted on FIRA USA Youtube Channel and socials.

You will get your MP4 file.

$2,590

Ad banner emailing

Your ad banner on emailing campaign (23,000 contacts) Size: 1600×400 pix in PNG or JPG or GIF + link

$990

Infomercial

Your story written by your own team, or by our journalist.

Published on agricultural-robotics.com and once on our monthly newsletter.

$1,290

- 4 - Extra content opportunities FT

3 LE

Pitch Session

$1,200

Your dedicated 20 minutes time slot, promoted on the general agenda.

SPONSORSHIP TIMELINE March-July 2023

Partnership Book your partnership level and start preparing your participation.

April-Oct. 2023

Promotion From the Press Conference in April to the promotion to our communities on the socials and emailings (20,000 contacts in total), benefit from FIRA USA promotion tools.

April-July 2023

Calls for... ...contents: Call for Papers on the Tech & Education Day, Call for Pitch on the Invest' Day, and Pitch prep.

July-Sept 2023

Logistics Get all the information to be ready for your exhibition: booth, venue....

Aug.-Sept 2023

Demos prep

Coordination with the demo team to prepare your fields and specs.

TERMS & CONDITIONS

Booking and Payment All displayed prices are in United States dollars.

As GOFAR, the organizer is a french nonprofit association, the partnership will be quoted and invoiced in Euros taking into account the average exchange rate of the month.

On receipt of the application form, the quote, the T&C and an invoice for the required 100% global amount will be sent.

Confirmation of Sponsorship Packages and Exhibition space confirmation will only be made upon receipt of this payment All payments due must be received by the organizers prior to the Event.

No sponsor/exhibitor will be allowed to set up their exhibition stand at the event until full payment has been received.

Cancellation Policy If notification of cancellation of sponsorship is received in writing: • prior to 18 August, 2023, your payment will be refunded, less 30% administration and communication fees • from 18 August, 2023, you are liable for 100% of the package selected.

4

Contacts

MEET THE TEAM

Maialen Cazenave

Gwendoline Legrand

Co-director Partnership Manager

Co-director Communication Manager

maialen@fira-agtech.com

gwendoline@fira-agtech.com

Contact contact@fira-agtech.com www.fira-usa.com