Iakovou

Chief Marketing Officer, M4Markets

How many years has M4Markets been in business and if you can, share a little information about M4Markets’ operations and vision.

M4Markets has been in the financial sector for over 3 years now, and it has been an incredibly fulfilling experience to be a part of this journey from the beginning. As the Group CMO, my role has been to build and strengthen the M4Markets brand, develop our marketing strategy, and create engaging campaigns that resonate with our target audience. Our vision is to become a leading online trading provider globally, and I am excited to be a part of a team that is committed to achieving this goal. Almost there!

What’s the biggest challenge the financial sector is facing today, in your opinion?

The future of the financial services sector is a very exciting topic, with promising prospects that are highly technology-driven, creating innovative avenues for growth. However, with this increased reliance on technology comes the task of balancing innovation with regulatory compliance. While regulatory compliance can be a daunting task, it plays a fundamental role in supporting innovation by fostering trust and stability in the financial markets.

At M4Markets, we certainly recognise the importance of regulatory compliance and strive to maintain the highest standards while continuing to push the boundaries of innovation. By striking a delicate balance between regulatory compliance and innovation, we can deliver the best possible trading experience to our clients. As someone who is enthusiastic about innovation and technology, I am thrilled to be part of a dynamic industry that continually pushes the boundaries of possibility.

What is, in your opinion, the future of the financial sector, how will it evolve, and how is M4markets getting ready for it?

I strongly believe that technology will play an even more fundamental role in the financial services industry in the future, which I’m very excited about as it will create plenty more avenues for growth. M4Markets is always exploring ways to leverage technology to elevate our offerings and enhance our clients’ trading experiences. Innovation in technology such as faster internet and trading speeds, advanced market tracking algorithms and the enhanced ability to engage in financial services whilst being mobile are all exciting advances.

As someone who is always playing around with the latest techy things, I am thrilled to be part of a dynamic industry that constantly pushes the envelope of what is achievable and possible.

Which powerful woman do you admire the most?

As a woman in the financial sector, I admire many powerful women who have made a significant impact in the industry. However, if I had to choose one, it would be Melinda Gates. Not only has she been a trailblazer in the field of philanthropy, but she has also made a significant impact as a multimedia product designer. Her diverse skill set, including her background in designing multimedia products, speaks to her versatility and creativity.

As a marketing professional, I appreciate the importance of creativity and innovation in driving growth and success, and Melinda Gates is an excellent example of someone who has successfully applied her skills in a variety of fields. Her dedication to empowering women and improving access to healthcare and education is truly inspiring, and I believe that her leadership and advocacy have been instrumental in creating positive change.

The action or decision you’re most proud of?

The action I am most proud of is my role in launching the M4Markets brand and driving its growth and success over the past few years. As someone with more than a decade of experience in financial marketing, I can hand on heart say it has been incredibly fulfilling to work closely with the team to develop a strong brand identity and create engaging campaigns that resonate with our target audience.

Seeing the positive impact we have had on our clients’ trading experiences and the growth of our business is also incredibly rewarding. This can only effectively be achieved if the person who is marketing a product truly believes in it.

What’s your view on motherhood and career?

As a working mother in the financial sector, I understand the unique challenges women face in balancing their careers and family life. I’m passionate about breaking down barriers and fostering a culture of success for women in the industry. With the right support and mindset, it’s of course possible to excel both personally and professionally. I’m committed to promoting this message to young women who aspire to enter the financial sector.

What advice would you give to young women who wish to enter the fintech world?

To young women who wish to enter the fintech world, I would advise them to be confident in their abilities, seek out mentors and role models, and be willing to take risks and try new things. I can attest to the fact that the industry is constantly evolving and there are many exciting opportunities available for those who are passionate about innovation and technology. By staying curious, learning from others, and being open to new experiences, young women can make a meaningful impact in the industry and achieve great success.

Who is Who | Marilena holds a degree in Marketing and Advertisement and a master’s degree in Public Relations & Communication from the La Salle University of Philadelphia. She brings more than 10 years of hands-on experience in planning and executing effective marketing campaigns aimed at driving revenue and growing awareness for renowned Global companies.

Marilena has been working in the financial sector since 2012 and has held key marketing positions with major global financial companies. As M4Markets Group’s CMO, Marilena is responsible for developing, implementing and monitoring the overall marketing strategy of the Group.