Blue Wings Connected issue September 2017

CONNECTED ISSUE TRENDS, DESTINATIONS AND INSIGHTS FOR TRAVELLERS

CHINA ON A

SMARTPHONE STAY COSY

SEPTEMBER 2017

Your personal copy

IN COPENHAGEN HELSINKI’S GROOVIEST

CRAFT BEERS

Eat your way

into the wild

now, performance has a deeper meaning. the new princess s65.

WELCOME TO THE YACHTING FESTIVAL CANNES 12th�–�17th SEPTEMBER 2017

PRINCESS FINLAND Tel. +358 500 667754 info@princess.fi www.princess.fi

princessyachts.com PRINCESS S65

A member of the Moët Hennessy Louis Vuitton family

EDITORIAL

BY PEKKA VÄHÄHYYPPÄ CHIEF FINANCIAL OFFICER WWW.FINNAIR.COM

FOKUS MEDIA FINLAND PRODUCER Amanda Soila ART DIRECTOR Sirpa Ärmänen SUB-EDITOR Shelly Nyqvist VISUAL DESIGNERS Sesilja Lindell, Iris Mark EDITORIAL ASSISTANT Aino Vähälä ENGLISH EDITING Silja Kudel REPROGRAPHICS Faktor Oy COVER Anna Nyman and Nick Victorzon

by Jani Laukkanen BEHIND THIS ISSUE Daniel Allen, Tim Bird, Andrea Björsell, Laura Iisalo, Sampo Korhonen, Silja Kudel, Jani Laukkanen, Andrew Mellor, James O’Sullivan, Ville Palonen, Laura Palotie, Anders Pihl, Tiina Rantanen, and Wif Stenger SUBMISSIONS bluewings@fokusmedia.fi BLUE WINGS ONLINE www.issuu.com/finnair_bluewings EDITORIAL OFFICES Hämeentie 153 C, 00560 Helsinki, Finland tel. +358 40 630 8253 firstname.lastname@fokusmedia.fi ADVERTISING SALES Jaana Lindvall-Harki tel. +358 40 582 1416 PUBLISHER Fokus Media Finland PRINTED BY Punamusta, Joensuu, Finland 2017 PAPER UPM Valor 61g Cover paper Stora Enso LumiArt 200g CIRCULATION 90,000 ISSN-0358-7703

And whether heading somewhere f­ amiliar or searching for something entirely new, planning and preparations is part of the fun.

At Finnair, we want to ensure that our ­customers enjoy an easy travel experience.

As such, we continue to introduce new ­digitalised services and focus on ­customer ­experience improvements. One of our brand-new h ­ oliday concepts is Finnair ­Holidays, an easy way to find flights, hotels, and unique ­itineraries all in one place while earning Finnair Plus points.

Wishing you an enjoyable flight!

Pekka Vähähyyppä

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Fall in love with Lapland, the winter wonderland located at the top of Finland, with increased capacity and direct flights from several European cities this autumn.

TIINA TÖRMÄNEN

CUSTOMER FEEDBACK www.finnair.com/feedback or by mail: Customer Relations, SL/403, FI-01053 FINNAIR. www.finnair.com, www.finnair.fi, www.finnairgroup.com

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Try one of Finnair’s new destinations, such as Havana, Cuba’s ­captivating capital, with nonstop service from Helsinki during the winter 2017–18 season.

ISTOCK

FINNAIR HEAD OFFICE Tietotie 9 A, Helsinki-Vantaa Airport, 1053 Finnair, Finland, tel. +358 (0)9 818 81, Postal address: P. O. Box 15, 01053 Finnair, Finland

A

s the busy summer holiday season draws to close, it’s a great time to start planning your next journey.

Some of my friends enjoy visiting the same familiar holiday ­destinations each year, as they have made friends there and feel like locals, which makes their ­vacation easy and relaxing.

Other people I know always seem to be embarking on new adventures – whether it’s learning a new skill such as scuba diving in Thailand’s warm tropical waters or ­travelling to Iceland for the awesome experience of soaking in the island’s many natural hot springs.

ISTOCK

EDITOR-IN-CHIEF Arja Suominen arja.suominen@finnair.com

New adventures

Sample Singapore, a melting pot of cultures and one of Asia’s most vibrant cities, which is a yearround Finnair scheduled destination.

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www.barbour.com

IN THIS ISSUE

SEPTEMBER 2017 26 26 LIFESTYLE FORAGING FINLAND Five trendy foods get a wild makeover

36

LIFESTYLE TOP 5 COSY COPENHAGEN

Where all the hygge-hunters go in the Danish capital

DESTINATION CRAFTED WITH CARE IN HELSINKI Meet six craft beer pioneers on a mission

BUSINESS CHINA’S CASHLESS CRAZE Mobile pay is the way for urbanites

Wild greens from the f­ orests of Finland

36

40 48 54

LIFESTYLE FLYING STORIES The curious world of sky time

DESTINATION AIRBORNE SPECTACULAR In the air with flair over Helsinki

DESTINATION THE HILLS OF HOSSA Finland welcomes its 40th national park

58 64

Danish design on display Indie brewery Fat Lizard Brewing ­Company

TAKEOFF STARTERS

Puerto Vallarta..................................9

NEWS

Sky-high Marimekko................... 10

NEWS

Stair-climbing fitness ................12

40

WORLD

Global goings-on...........................14

EVENTS

Out and about in Finland..............18

DESTINATION

3D printing in Seoul.....................20

CULTURE

Finnish music to your ears....... 22

MAKERS

Raw with Leena Kouhia............ 24

FINNISH FAVOURITES

Flavourful superfoods....................16 SEPTEMBER 2017

BLUE WINGS

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IN THIS ISSUE

64

Hossa National Park: A favourite among canoers

58

Finnair’s A350 graces the skies over Helsinki.

48

Mobile commerce is ­booming in China.

REGULARS

Marja Makarow........................................38 Alexander Stubb.....................................56 Finland in figures....................................98

FLY FINNAIR

Tips for takeoff........................................ 80 Inflight wellbeing.................................... 81 Entertainment.......................................... 82

Puerto Vallarta, p. 9 Finland, p. 18, 26, 64 Seoul, p. 20

Shopping..................................................... 83 Sustainability............................................. 84 Border crossings..................................... 85 Helsinki Airport ....................................... 86 Maps and destinations......................... 88 Fleet and My Finnair............................. 92 Finnair Plus................................................ 94 6 BLUE WINGS SEPTEMBER 2017

Check this month’s Finnair Shop offers on page 97

Copenhagen, p. 36 Helsinki, p. 40, 55 China, p. 48

U LT I M AT E P O I N T S O U R C E

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Aloita lomasi jo ennen lähtöä.

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americanexpress.fi/platinumcard

TAKEOFF

NEWS / EVENTS / DESTINATIONS / FAVOURITES

R V P

to ies ta fl r llar nai Fin to Va g the in er Pu ly dur son. k ea e we nter s om i .c w air finn

PUERTO VALLARTA

Viva Mexico TEXT BY SILJA KUDEL PHOTO BY OPIMAGES

WITH ITS OPEN-MINDED atmosphere, Puerto Vallarta is quickly making a name for itself both as a family-friendly and LGBT destination. In fact, it is the first city in Mexico to receive the “Gay Travel Approved” distinction from GayTravel.com.

Puerto Vallarta ticks all the right boxes for a dream holiday, with sparkling beaches, picturesque streets, quirky shops, excellent restaurants, and an enticing night life along the Malecón. Zip-lining and water-sporting are among the many activities offered on the Playa Los Muertos (better known as Deadman’s Beach), which is also home to beachfront hotels, bars, restaurants, and services targeting niche markets.

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TAKEOFF NEWS

WORLD OF BENEFITS Make the most of your Finnair Plus points. You can use your points for a variety of services from Finnair ­and partners. Read more about the program on pages 94–96.

COMPILED BY SILJA KUDEL

MARIANNE NIEMELÄ

FINNAIR

NATIONAL BUTTERFLY

Blue wings forever MARIMEKKO LIVERY

WHAT’S NOT TO LOVE about blue wings? Over 6,300 Finns voted the holly blue (Celastrina argiolus) as Finland’s national butterfly in a special campaign celebrating 100 years of Finnish independence. The online vote was organised by Finnish nature conservation organisations to raise awareness of species endangerment and habitat loss.

Rocking the runway KEEP AN EYE OUT at Helsinki Airport for Finnair’s new aircraft livery featuring Marimekko’s iconic “Kivet” pattern (Finnish for “rocks”).

Thirty-eight giant dark blue orbs – the largest almost three metres wide – grace the fuselage of Finnair’s eleventh A350 aircraft, which joins the fleet this month.

Designed by Maija Isola in 1956, the retro print is already familiar to passengers from Finnair amenity kits, paper cups, slippers, napkins, and blankets. It took 16 days to complete the eye-catching paint job, which marks the fifth anniversary of design collaboration between Finnair and Marimekko.

MOOMIN MANIA

Trolls in monochrome TOVE JANSSON – famed creator of the Moomins – was a master of light and shadow. Moomin by Mozo is a new Finnish brand that celebrates Jansson’s crisp lines with an understated range of black-andwhite backpacks, tote bags, and other accessories. Playful but not childish, the

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brand has already won an enthusiastic following among design-minded Moomin fans across Asia, where Moomin by Mozo plans to expand shortly. The street-style canvas backpack is available through the Finnair Shop for €89. moominbymozo.com

C F A PROJECTS

FINE JEWELLERY BY TINA TILLANDER HANDMADE BY THE BEST FINNISH GOLDSMITHS SOLD EXCLUSIVELY AT KLUUVIKATU 1, HELSINKI, TEL +358 9 686 0980, TILLANDER.COM

TAKEOFF NEWS

H(APP)INESS Finnair’s mobile app is available to everyone who has a Finnair booking. Log in with either your Finnair Plus member ID or your booking reference number and surname.

Go to finnair.com to learn more.

COMPILED BY SILJA KUDEL

STAIR-CLIMBING APP INVENTOR

Rocket to fitness

Timo Leppänen is the creator of Stairforce, a new app that boosts incidental exercise by gamifying stair climbing as “humanpowered space travel.”

Q: How did you come up with the idea for Stairforce?

A: When I was climbing the stairs at work, I visualised myself climbing a stairway into space. This struck me as a cool way to encourage people to dodge elevators.

Q: Why is stair climbing so pop these days?

A: Simplicity is in. Consumers are turning to leisure activities that bring simple moments of joy and don’t cost a dime.

CELEBRATING FLOPS

Q: What are Helsinki’s top stair-climbing spots?

A: Helsinki Cathedral, even though the architect Carl Ludvig Engel never wanted the stairs! Malminkartanonhuippu is an artificial hill that provides breathtaking views across the city. For a good burn, take the stairs at Stockmann’s department store – they’re more attractive than the escalators!

Stairforce is available through iTunes. stairforce.com

Museum of failure

A DONALD TRUMP board game and Colgate beef lasagne are among the hilarious epic fails featured at the new Museum of Failure in the Swedish city of Helsingborg. Curated by psychologist Samuel West, the museum displays 51 of history’s most spectacular product flops.

The pop-up museum is currently on tour. museumoffailure.se

MUJI BRANCHES OUT

Living minimal

FOR OVER THREE DECADES, the go-to brand for minimalistic eco-design has been Japan’s Muji, who are boldly branching out into the hospitality industry with the opening of a hotel in Tokyo’s Ginza district in 2019, soon to be followed by another in Shenzhen, China. The lower floors of the Tokyo hotel will host a Muji flagship store, while the hotel itself will feature Muji furniture and accessories made from recycled wood.

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Another new foray for the Japanese retailer is the launch of the Muji Hut, a 9-square-metre prefabricated timber cabin that makes a perfect low-key getaway blending elegantly with any surroundings: “Put it in the mountains, near the ocean, or in a garden.” The charred wooden walls conceal an airy plywood interior that sleeps four. Release date outside Japan slated later this year. muji.com/us

Pro DLX 4.

It’s in the details.

Stores | Copenhagen | Stockholm | Gothenburg | Helsinki | Oslo Find your local Samsonite Store and offical dealer at www.samsonite.com

TAKEOFF WORLD

BOOK YOUR DREAM HOLIDAY Finnair Holidays is an easy way to find flights, hotels, and unique e ­ xperiences all from one place. See all the intriguing destinations at finnair.holidays.com.

COMPILED BY SILJA KUDEL

CALENDAR

SEPTEMBER EVENTS

LONDON

Totally Thames

SEPT 1–30 Ending summer with a splash, Totally Thames is a month-long festival of arts, community events, concerts, regattas, and parties on London’s best-loved waterway. This year’s highlights include Future Dust, a large-scale artwork by Maria Arceo commenting on the vast volume of plastic litter dumped in the polluted Thames. totallythames.org

SEPT 3 VENICE. The Grand Canal hosts a colourful parade of boats decorated in 16th century style and oarsmen in period costume kicking off the rowing races of Venice’s annual historic regatta. The Regata Storica is one of the watery city’s best-loved traditional events.

MUNICH

SEPT 15–17 SINGAPORE. Futuristic architecture provides a sparkling, sci-fi backdrop for a top event in the Formula 1 calendar, the Singapore Grand Prix. The spectacular night race on the Marina Bay Circuit is crowned by a bumper line-up of off-track entertainment and post-race concerts.

SEPT 16–17 OSAKA. Japan’s wildest and most dangerous festival is Danjiri Matsuri in Osaka’s Kishwada City. After prayers for a good harvest, men stand atop heavy wooden floats that are pulled through narrow streets at a dizzying speed.

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Bavaria’s biggest bash SEPT 16–OCT 3

Raise a stein and don your lederhosen for the 184th Munich Oktoberfest, where thousands of thirsty revellers gather in giant tents to quaff gallons of beer, munch on sausages and pretzels, and dance to riotous oompah bands during 18 days of hard-core partying. The merriment kicks off with a colourful parade through the city. Familyfriendly attractions include high-tech fun rides and nostalgic sideshows. oktoberfest.de/de

EU INVESTOI SUOMESSA

JA ENERGIATEHOKKUUTEEN.

Euroopan unioni tarjoaa rahoitusta investointeihin, joilla luodaan vihreämpää tulevaisuutta.

Helsingin Pasilaan on rakenteilla uusi kaupunkikeskus Tripla. Kokonaisuuden suunnittelussa on panostettu erityisesti ympäristöystävällisyyteen ja rakentamisessa noudatetaan lähes nollaenergiarakentamisen periaatteita.

Muista mahdollisuuksista voit lukea täältä: www.europa.eu/investeu

MAHDOLLISUUKSIA AVAUTUU TÄSTÄ. #investEU

MY FINNISH FAVOURITES

100 YEARS Blue Wings salutes Finland’s centenary by spotlighting iconic Finnish products t­ hroughout the year. suomifinland100.fi

COMPILED BY TIINA RANTANEN

4 1

5 6

3 2

SUPER FOOD

Nature preserves 1. Dandelions are not only healthy but also make a tasty addition (just like spinach) to salads, smoothies, and omelettes. helsinkiwildfoods.com 2. Sweet, sour, and full of vitamin C, these berry goodies satisfy any sweet tooth without the sugar rush. hyvinvoinnin.fi 3. Pairing two Nordic power foods, ­Puhdistamo’s chaga mushroom powder with wild blueberries can be savoured as a healthy hot drink. puhdistamo.fi 16 BLUE WINGS SEPTEMBER 2017

4. Forget sardines! These salty n ­ ovelties take canned fish to a whole new level with sustainably caught wild roach from the waters of Finland’s Lake Päijänne and mixed with organic seasoning. jarkisarki.fi 5. Packed with vitamins, bittersweet sea buckhorn jam makes for a healthy topping on ­biscuits, ice cream, or cheese. herkkumaa.fi 6. Made of blackcurrant leaves, Lehtikuohu alcohol-free sparkling is a fresh addition to any occasion. alko.fi

Tiina Rantanen is a Helsinki-based food journalist who compiled a wild food story for Blue Wings on page 26.

TÄMÄN YLELLISEMMIN ET VOI TÄSSÄ MAASSA NUKKUA.

Me teimme jo vuoteita, kun Henry Ford vielä leikki käpylehmillä.

Maailman ylellisimmät Hästens-vuoteet tunnistaa tänäkin päivänä laadukkaasta ruotsalaisesta käsityöstä, luonnonmateriaaleista sekä ainutlaatuisen painottomasta nukkumiskokemuksesta.

Tervetuloa testaamaan ja voit herätä unelmiesi vuoteesta.

HÄSTENS STORE HELSINKI, Mannerheimintie 8, puh. 020 780 1370, hastens.com

TAKEOFF EVENTS

100 YEARS Blue Wings salutes Finland’s centenary by highlighting ­interesting events throughout the year. Stay tuned for more! suomifinland100.fi

COMPILED BY LAURA IISALO

CALENDAR

September events

ART HAPPENING

Design invasion

SEPT 14–24 THE HELSINKI INTERNATIONAL FILM FESTIVAL, also known as Love & ­Anarchy, celebrates its 30th birthday this year. The anniversary line-up includes the Hungarian love story On Body and Soul and a series of Finnish short films.

SEPT 7–17 Helsinki Design Festival fills the city once again with installations, exhibitions, workshops, and other events. Among this year’s highlights is Danish Growroom, a greenhouse made out of plywood demonstrating future opportunities in urban gardening.

hiff.fi

helsinkidesignweek.com

UNTIL SEPT 24

GLOBAL STREET FOOD and Finland’s centenary are the dual themes of the International Grand Market in Helsinki, which brings together over 100 vendors from 35 different countries. eurooppamarkkinat.fi

MIA WIKSTRÖM

OCT 6 A HEADLAMP is a must accessory for participants in the Nuuksio Night Trail, which takes the runners on a 12-kilometre track through stunning woodlands in Espoo. runhigh.fi Events subject to change.

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AGRITOURISM

A day in the country SEPT 16

In honour of harvest season, nearly 200 farms across Finland open their doors to visitors allowing them to see farm animals, discover farm life, and purchase food directly from the source. A free bus from Helsinki takes urbanites to the countryside to enjoy a meal of seasonal specialties. ostatilalta.fi

Täysin uusi Arteon

Sulavalinjainen katseenvangitsija

Alk. 45 598 €

Uusi Arteon on sulavalinjainen ja hieno Grand Coupé. Ainutlaatuinen yhdistelmä urheilullisuutta ja viistoperän eleganssia. Tutustu Volkswagenin ylelliseen uutuuteen osoitteessa www.volkswagen.fi.

Teemme tulevaisuudesta totta.

Arteon 2,0 TDI 110 kW (150 hv) DSG-automaatti CO₂-päästöllä 114 g/km. Arteon-malliston yhdistetty EU-kulutus 4,4-7,3 l/100 km, CO₂-päästöt 114-164 g/km. Suositusvähittäishinnasto 7.6.2017, sisältää toimituskulut 600 €. Kuvan auto erikoisvarustein.

TAKEOFF DESTINATION

SEOUL SEARCHING Get ready for the 2018 Winter ­Olympics in PyeongChang, South Korea. Finnair flies to Seoul daily.

TEXT BY ANDERS PIHL PHOTOS BY ANDREA BJÖRSELL

Any similarities? Sung Pyo Hong from IOYS and a 3D figurine of himself.

Dongdaemun Design Plaza

TECH TREND

A new dimension in portraits PRESIDENT OBAMA ONCE stated that 3D scanning and printing “has the potential to revolutionise the way we make almost everything.”

Now this future is getting a little bit closer, especially in South Korea, the world leader in 3D printing. IOYS is a Seoulbased company that has developed its own method of making stunning copies of anything – even you. But how does it feel to confront a life-like miniature replica of yourself in natural colours – fascinating or freaky? There’s only one way to find out.

Customers at IOYS simply walk into a booth filled with 100 mounted cameras.

Inside, they strike a pose while the cameras capture a sequence of pictures from multiple angles. After choosing the best shot, a 3D app forges the pictures into a 20 BLUE WINGS SEPTEMBER 2017

3D file. A 3D figurine of yourself is then printed out on one of the best 3D printers available on the market.

The result is surprising in its richness of detail – particularly considering the technique is so new and significant improvements can be expected in coming years. With a chain of stores already active across South Korea, IOYS is expanding constantly. The most accessible outlet is in Dongdaemun Design Plaza, a striking edifice resembling a huge piece of molten metal, designed by Zaha Hadid.

Sung Pyo Hong, an employee at the Dongdaemun Design Plaza shop, is a firm believer in the potential of the technology.

“Having a 3D figurine of yourself or somebody you love is so much more vibrant and alive than a 2D picture.”

3D invasion Founded in 2015, IOYS plans to expand to the US and Europe.

Prices vary by size. The smallest figurines are 5 cm tall, but the most popular sizes are 10 cm, 15 cm, or 20 cm, which cost €80, €125, or €250 respectively. Customers wanting a bigger version can be offered a special edition that is printed out in sections and then assembled. Delivery in 3-5 days; IOYS also delivers overseas. The plastic powder creates a hard, durable surface. The Projet 660 3D printer can print out details as small as 0.1 mm in full colour. ioys.co.kr

KUN ETSIT SITÄ OIKEAA.

Vuode on kodin tärkein huonekalu. Se on iso hankinta, jonka on tarkoitus kestää vuosia.

Jo vuodesta 1947 lähtien, Jensen on kehittänyt vuoteiden ominaisuuksia käyttämällä aina uusimpia menetelmiä ja kaikkein moderneimpia materiaaleja. Optimaaliseen

nukkumismukavuuteen pyrkiminen on tuottanut myös innovaatioita – kuten entistäkin paremman ja myötäilevämmän Jensen Aloy 2.0 -jousitusjärjestelmän. Nuku aina parasta unta omassa vuoteessasi.

ESPOO | HELSINKI | HÄMEENLINNA | JYVÄSKYLÄ | KOUVOLA | KUOPIO | LAHTI | LAPPEENRANTA MIKKELI | OULU | PORI | PORVOO | ROVANIEMI | SEINÄJOKI | TALLINNA | TAMPERE | TURKU | VAASA | VANTAA

TAKEOFF CULTURE

CABIN CUES Curious to hear more from Tuomo & Markus (see below)? Chances are you already have, as the duo created the sound space that greets Finnair passengers when they board.

COMPILED BY JAMES O’SULLIVAN TUOMO PRÄTTÄLÄ

Finnish duo Tuomo & Markus ­perform in the US in September.

Talking the talk

The podcast trend is here to stay with philosophy, comedy, and ­relationships currently turning up the volume. Looking for something to download for a forthcoming flight? Check out these: The Partially Examined Life with some food for thought; How Did This Get Made?, which tickles cinematic funny bones; and ­Modern Love: The Podcast for a bit of companionship.

KUKKA-MAARIA KÄRKI

Finnish folk musician Ilona Korhonen will be performing in London.

FINNISH SOUNDS

Nordic Americana

Earlier this year, Tuomo Prättälä and Markus Nordenstreng, aka Tuomo & Markus, arrived in Austin, Texas, hoping to make some noise amidst the industry buzz at SXSW. And noise they did make. Rolling Stone senior editor David Fricke heaped praise on the duo’s performance and their “marvellous debut album.” A similar response greeted the release of Dead Circles in Finland last year, with listeners seduced by its rich melodies, warm acoustics, and jazz flourishes 22 BLUE WINGS SEPTEMBER 2017

inspired by the Great American Songbook.

Established artists in their own right, Prättälä’s soulful roots and Nordenstreng’s alt-country musings combine for a clutch of songs with a timeless feel.

“We’re not a pop act that has a record that will be out of date in six months’ time,” Nordenstreng says. “Dead Circles sounds like it could have been recorded four years ago – or today. There’s something nice and old fashioned about that.” tuomomarkus.com

Nordic noises

Founded back in 1888, the internationally renowned Nordic Music Days festival is taking the stage in the UK for the first time ever this year. Held from September 28–October 1, works from acclaimed Finnish composers and sound artists are among the aural offerings at London’s Southbank Centre. nordicmusicdays.org

MAKERS OF FINLAND TEXT AND PHOTO BY LAURA IISALO

HELLO, GOOD BUYS Discover Finnish and Nordic design products in the Finnair Shop.­When you pre-order, your purchase will be waiting for you on your next flight. finnairshop.com

CLAY PLAY

Raw attraction

It was a lucky coincidence that Leena Kouhia started making ceramics for a living. Craving a break from her former career as a visual designer, she completed a master’s degree in philosophy, but finding a new job in her fifties turned out to be harder than expected. To cheer herself up she marched into a ceramics studio. “I have always worked with my hands and had a vision of this very rough tableware that I wanted to make,” she says.

Working with clay felt right from the start. “I posted photos of my creations on Facebook and people started to ask whether they could get some,” says Kouhia. The final piece fell into place when trend analyst Susanna Björklund invited Kouhia to contribute to a design installation at the Habitare interior design fair in Helsinki. Soon Kouhia was flooded with so many orders that she rented a studio space and went all in. In just three years her designs have become a familiar sight in design stores, restaurants, and style-conscious homes – not to mention Instagram.

Inspired by the rough, hand-made texture of her creations, Kouhia named her brand Raaka Rå, meaning “Raw” in Finnish and Swedish. “I was fed up with endlessly perfecting everything in my ­previous job. For me, my ceramics straddle the fine line between defined form and thoughtful irregularity,” she explains. With her intuitive connection with the physical, somewhat primitive nature of clay, Kouhia can well imagine herself working as an artisan for the rest of her career.

“To quote my musician husband: Why would I retire from my own life? I feel like everything has finally come together.” raakaraw.com

In this series we meet the bright talents of Nordic design.

24 BLUE WINGS SEPTEMBER 2017

Leena Kouhia hosts an open house event at her home during Helsinki Design Week, from September 13–15, accompanied by evening concerts.

AINA

NELIVETOINEN

SUBARU

Tule tutustumaan Subaru-mallistoon.

Katso lähin jälleenmyyjäsi www.subaru.fi subaru_finland

Subaru Suomi

Subaru.fi

TAKE A BITE

on the wild side

Finnish forests offer an endless feast of superfoods – if you know what to look for. Inspired by these treasures of Nordic nature, Blue Wings gives five trendy dishes a wild makeover.

TEXT AND RECIPES BY TIINA RANTANEN PHOTOS BY JANI LAUKKANEN AND TIINA RANTANEN

26 BLUE WINGS SEPTEMBER 2017

Biologist and environmental educator Anna Nyman and locally-grown foods chef Nick Victorzon are inspired by all that nature has to offer.

SEPTEMBER 2017

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Finnish nature offers not only peace of mind, but also plenty of free and delicious food.

W

ild greens can push their way through solid rock – that’s how strong they are, says biologist and environmental educator Anna Nyman as she picks a dandelion blooming between flagstones in her garden. She’s one of the co-founders of the Helsinki Wildfoods wellbeing brand, which boosts awareness of wild herbs and other products, activities, and tourism based around Finnish nature.

“Collecting wild foods as a hobby brings tasty new flavours to home cooking. It also nurtures your body naturally through exercise and peace of mind – what we call wildfulness,” Nyman says.

In Finland, nature is never more than a short bus or cycle ride away, as are treats such as mushrooms, berries, wild greens, or fish. The northern climate, the white nights of summer, and the chilly dark period of winter known as kaamos or polar night offer unique growing conditions for nature’s goodies and makes them particularly nutritious.

Wild greens hit the sweet spot of today’s food trends and concerns: they are locally-grown, climatefriendly superfoods, and they also support job creation and exports.

“Besides their nutrition levels, the competitive edge of Finnish wild plants is their amazing flavour. If you’ve got frozen spinach in your freezer, why not also nettles? We buy grocery store herbs that are originally

28 BLUE WINGS SEPTEMBER 2017

The northern climate makes nature’s goodies particularly nutritious. wild plants from the Mediterranean region – so hopefully our own wild greens will become an integral part of that herb selection,” says Nyman.

RIGHT TO ROAM Thanks to the Finnish legal concept of everyman’s right, you can hike and pick wild plants in the forests, regardless of who owns the land. The right does not however allow any disturbance or collecting near anyone’s home. And certain activities, such as collecting tree shoots, lichen, or sap, require permission from the landowner.

“Some plants are protected or poisonous, so you really have to be sure about what you’re picking,” she says.

Early autumn is the time to harvest berries and mushrooms in Finland’s forests. Autumn is also wild game season, although hunting requires a permit. Forest berries are easy to recognise, but mushrooms are trickier. The country boasts more than 2,000 species, but only about 500 of them are edible. The same rule

Wild herbs give a kick to any dish.

applies to mushrooms and wild herbs: you must be 100 per cent certain of the species to avoid poisoning.

There are also specific rules on how mushrooms must be prepared.

“Responsibly gathered wild food is the best that we can eat – for both nature and our own health,” says Nyman. l Turn the page for six seasonal wild food recipes created by food journalist Tiina Rantanen and Anna Nyman of Helsinki Wildfoods.

Tiina Rantanen is a Helsinkibased food journalist who loves to see the world through her camera lens. Finnish food and raw ingredients have always been close to her heart.

Jani Laukkanen is a Helsinkibased freelance photographer who is fascinated by light and its endless possibilities and beauty. The northern sun, sauna, and swimming are essentials of his September.

Wild blueberries are a true superfood.

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FOREST BERRY GRANOLA 12-15 servings lactose-free, vegetarian 5 dl oat flakes 2 dl coarsely ground nuts (i.e. pecans, cashews, or hazelnuts) 2 dl mixed seed 1 dl rapeseed oil 1 dl honey 1 dl dried cranberries 1 dl dried blueberries 1-2 tsp cinnamon Mix the oats, nuts, and seeds in a bowl. Warm the oil and

honey in a saucepan, just so that they blend; do not boil.

Pour the honey and oil into the oats and mix until even.

Spread the granola onto parchment paper on a baking sheet. Toast at 175° C for about 15 minutes, stirring ­several times. Allow to cool.

Mix in the berries and cinnamon. Store in a cool, dark place in airtight containers. Enjoy with yoghurt, honey, and ­berries or fruit.

30 BLUE WINGS SEPTEMBER 2017

Finnish forest berries, particularly blueberries, are real superfoods.

BLUEBERRY-CURED WHITEFISH

CHANTERELLE BUTTONS

10 servings lactose-free, gluten-free 2 (ca. 500 g) cleaned whitefish fillets 2 tbs coarse sea salt 1 tbs sugar coarsely ground white or black pepper 4 tbs of crushed wild blueberries

20–25 servings lactose-free, vegan 1 l fresh small chanterelle mushrooms 1/2 dl olive oil 2–3 green onion stalks 1 tbs cloudberry jam (or grated rind of an organic lemon) salt black pepper minced parsley rye buttons (sold as Väinämöisen Palttoonappi)

Grind a bit of pepper onto the fish fillets. Mix the salt and sugar and sprinkle onto the inner sides of the fillets. Spread the blueberries on top.

Lay the fillets side by side, wrap in foil, and allow to cure in the refrigerator for 24 hours under a light weight.

Wipe off the excess salt and blueberries before slicing the fish. Cut thin slivers beginning at the tail ends. Serve on small Karelian pies or rye bread.

Fry the chanterelles until liquid begins to form.

Add olive oil, chopped onions (and grated lemon peel). Simmer for a couple of minutes and season with salt, pepper, and cloudberry jam. Serve atop the rye buttons.

For “sapas,” seasonal Finnish tapas, top rye buttons with mushrooms and blueberry-cured whitefish.

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CRAYFISH RAMEN SOUP 4 servings lactose-free 2 carrots 1 piece of ginger (ca. 20 g) 1 red chilli 2 cloves garlic 1/2 dl dried mushrooms (bolete, chanterelle, or yellowfoot) 100 g kale 1.5 l chanterelle or vegetable broth (fond) 3 (18 g) sachets of miso soup paste 200 g peeled European crayfish tails 2 tbs soy sauce 1 tbs mirin (rice wine) 75 g ramen noodles 1 tbs sesame oil Garnish: 4 cooked crayfish Peel the carrots and slice into thin sticks. Peel and grate the ginger.

Split, seed, and slice the chilli. Mince the garlic. Rinse the kale.

Bring the vegetable broth and dried mushrooms to a boil. Add the miso, carrots, ginger, chilli, and ­garlic. Simmer for 10 minutes. Add the noodles and cook until done.

Add the noodles and kale. Season with soy sauce and mirin. Boil for a couple of minutes. Add the crayfish and just let them warm up. Taste and add salt if needed. Finally, add the sesame oil.

Finnish crayfish brings a tasty twist to Japanese noodle soup.

32 BLUE WINGS SEPTEMBER 2017

GAME TACOS 4 servings (8 tacos) Sautéed game 170 g bacon 500 g minced reindeer or game 3 cl vodka (optional) 1 l forest mushrooms, i.e. yellowfoot salt to taste fresh-ground black pepper 2-3 juniper berries 3 dl water or beer lingonberry sauce 200 g smetana sour cream or plain yoghurt 1 dl lingonberries 1 tsp flake salt 1 tbs sugar dash of black pepper 1 tsp minced rosemary Extras: 8 taco shells mixed salad lingonberries

until the meat begins to separate.

Sauté until the meat turns grey. ­Season with salt, black pepper, juniper berries (and optional vodka).

Add the prepared mushrooms and cook for a few more minutes.

Add water, cover, and simmer gently for about half an hour.

Make lingonberry sauce by combining the ingredients in a food processor.

Warm the taco shells according to the instructions on the package.

Fill the shells with the meat and the mixed salad. Top with lingonberry sauce and a few whole lingonberries.

Serve immediately.

Juniper berries crown any game dish.

Cut the bacon into strips and fry until the fat melts. Add the frozen game and mix while gently stirring

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Rowan buds add a new flavour to Pavlova.

FOREST PAVLOVA PASTRY 8–10 servings gluten-free 6 egg whites pinch of salt 2 dl superfine sugar 2 dl powdered sugar 1 tsp vanilla sugar 1 l white wine vinegar 2 tsp corn starch Filling: 3 dl whipping cream 1 dl caramel sauce or 3 tbs lemon curd paste 200 g (frozen) lingonberries or cranberries Topping: caramel sauce Beat the egg whites into a stiff foam. Add the sugar gradually while still beating it. Finally add the vanilla sugar, vinegar, and cornstarch.

Spoon or squeeze 8–10 lumps of the meringue onto a baking sheet covered with parchment paper. Make an indentation in each lump for the filling.

Bake at 125° C for half an hour. Lower the heat to 100° and bake for an additional 1.5 hours.

Turn off the oven and allow to cool gradually in the oven.

Whip the cream and season with the caramel sauce or lemon curd. Decorate the Pavlova with cranberries or lingonberries, then drizzle with caramel.

34 BLUE WINGS SEPTEMBER 2017

ADVERTISEMENT F O R D M O T O R CO M PA N Y E SIT TÄ Ä

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Ylelliset SUV-mallit Edge Vignale ja Kuga Vignale nostavat maastureiden varustelutasovaatimuksia. Laadukkaasti viimeistelty Mondeo Vignale kiilaa tyylikkyydellään suositun Mondeo-malliston kärkeen.

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Sisätiloissa matkustusmukavuutta on parannettu kaikin tavoin, mm. nahkapenkeillä ja -verhoilulla sekä tyylikkäillä erikoistikkauksilla.

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Vignale-malliston ajaton tyylikkyys juontaa juurensa visionääriseen torinolaiseen suunnittelijaan Alfredo Vignaleen (1913–1969), jonka kädenjälki on näkynyt muidenkin automerkkien luksusmalleissa.

Ford Vignale -mallistoon pääsee tutustumaan lähemmin 4 FordStore- ja 31 Ford-liikkeessä. Lue lisää Vignalesta osoitteessa ford.fi.

Ford Fiesta Vignale on teknologisesti edistynein Fiesta.

Ylellinen ilme näkyy ja tuntuu mm. viimeistellyissä nahkapenkkien tikkauksissa.

Kesän 2017 Aleksander Barkovin käytössä on ollut rohkean tyylikäs Ford Edge Vignale.

TOP5

Contented in Copenhagen

1

36 BLUE WINGS SEPTEMBER 2017

CP H

Fin Co nair fl pen ies tim hagen to es fi finn a da ve y. air .co m

CHRISTIAN HOYER

ICONIC DANISH DESIGN Happiness expert Meik Wiking describes hygge as “a state where all psychological needs are in balance,” which might as well be a description of the Nordic interior design aesthetic. The best place to find out more – particularly the low-hanging lighting, which many believe physically embodies hygge – is at Denmark’s Design Museum.

The museum’s exhibits chart the story of Danish design, but its buildings, including the shop, library, and café are pretty cosy, too.

Bredgade 68 designmuseum.dk

ANDREW MELLOR

The untranslatable Danish word for “cosiness, happiness, relaxation, and companionship” is a point of international curiosity. But where’s the real hygge to be found in the Danish capital? Resident Andrew Mellor has five suggestions.

TEXT BY ANDREW MELLOR

2

ANDREW MELLOR

BOHEMIAN BODEGA There’s nothing more hygge than dashing into a classic Copenhagen “bodega” to escape the winter cold and rain. The atmospheric and intimate Café Nick is one for the connoisseurs. It sits just down a street from St. Nicholas Church in an area once frequented by artists known as the Nicolai Bohemians, among them a homeless painter who went by the name of Tausser. Many of the original paintings inside – including two portraits of Tausser – were done by local artists in exchange for booze.

Nikolajgade 20

3

DESIGN­SPIRATION Experience hygge in Copenhagen’s legendary homewares store Illums Bolighus, described

by Wallpaper as “a shrine to ­Scandinavian design.” The store contains just about every iconic Nordic design product imaginable. From clothes to cutlery (and yes, candles), you’ll find it here.

But the feelings of warmth and cosiness that radiate through the store’s four floors may make you forget what you came for anyway!

Amagertorv 10 illumsbolighus.com

4

GLUTTON FOR FOOD No self-respecting hygge-hunter can come to Copenhagen without visiting the canal district of Christianshavn, so if you are hungry head for the French-style bistro Café Oven Vande (café on the water) for hearty food with cutesy views. And for that “full” feeling, look no further than the 200g Tournedos beef tenderloin.

Overgaden Oven Vandet 44 cafeovenvande.dk TY STANGE

KIM WYON

5

POPULAR PLAYGROUND As any Dane will tell you, hygge doesn’t have to be indoors – in fact, a particularly cosy activity is to bundle up and hit the pavement.

But where to go? Best head for Øresteds Park, where the uneven landscape, designed by Henrik August Flindt in 1876, offers countless secluded spots. Kids can also try out what was Denmark’s first-ever public playground.

Nørre Voldgade kk.dk/groenneomraader

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EUROPEAN VOICES

BY MARJA MAKAROW

Shining the light on hidden figures

M

y grandmother received nised by our Parliament when it decided to her master’s degree 109 celebrate the 110th anniversary of universal years ago from ­Helsinki’s suffrage by establishing an award for women Imperial ­Alexander for science-based innovation in economics ­University, which was or any branch of technology. The award was later renamed the University of Helsinki. created to highlight women’s contribution Her professor started every l­ecture by to our innovation-based societal capital and ­kissing the hand of the only female student financial growth. in the department of Finnish and FinnoThe ­Parliament’s Chancellery ­Committee Ugrian studies. invited ­Technology She was one of 233 ­Academy Finland graduates, 29 of whom to organise the call THE ACADEMIC GLASS were women ­whose for nominations and CEILING HAS YET TO BE academic ambitions ­evaluation of the prowere encourposals. Out of the SHATTERED. aged by the innovations nominated women’s by research organisarights movement. tions, academies, and enterprises, the evaluIn 1907 ­Finland became ation panel s­ ingled out six, from which the the first country in the world Committee selected the winner. to grant women the right to Speaker of ­Parliament Maria Lohela vote and stand for election. ­presented the award on June 1 to Hele In another political first, 19 Savin from Aalto University for her nanofemale MPs were elected to the structure-based method for the construcnewly established 200-member tion of high-capacity solar cells, contrib­Parliament the following year. uting to the “solar revolution” in energy In 2016, Finland’s 14 production by lowering costs and improv­universities issued 15,321 ing efficiency. ­master’s degrees, 58 per cent of Diversity fosters collective intelligence – which were granted to women. diversity of gender, age, as well as cultural While the majority of early career and national backgrounds. The world needs researchers are female, the academic glass to tackle huge challenges such as the fight ceiling has yet to be shattered. The proagainst climate change and the quest for portion of the ­Finnish university’s women sustainable energy sources. Our planet can professors is 24 per cent, the European no longer afford to hide any talent that can average, while F ­ inland excels in gender be put to work for the common good. equality in other ­sectors of society. Might this have to do with the fact that universities, the world’s ­second-oldest still functioning institution after the Catholic Professor MARJA MAKAROW is director of Church, are steeped in tradition?

Biocenter Finland, chair of Technology Academy Women remain hidden ­figures on the Finland, and board member of the European global innovation scene. This was recogInstitute of Innovation and Technology EIT.

38 BLUE WINGS SEPTEMBER 2017

HÄMMÄSTYTTÄVÄ

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Nyt tarjoamme rajoitettuun erään NX-malleja Lexuksen palkitut huoltopalvelut veloituksetta, ensimmäisen kolmen vuoden tai 45 000 kilometrin ajan*.

Hienostuneinta hybridivoimaa jo 13 vuotta. lexus.fi

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Kokonaishinta (sis. toimituskulut 600 €) 61 673,78 €

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CO2päästöt 121 g/km

Teho kW/hv 145/197

Vapaa autoetu/ Käyttöetu 1065/915 €/kk

ESIMERKKILASKELMA: Lexus NX 300h Hybrid 61 673,78 € (sis. toimituskulut 600 €). Lexus Easy kk-erä 595,22 €. Rahoitusaika 36 kk. Kilometrit 45 tkm. Käsiraha 23,19 % (14 300 €). Suurempi viimeinen osamaksuerä/taattu hyvityshinta 29 227,63 €. Korko 1,90 %. Käsittelymaksu 9 €/kk. Perustamiskustannus 180 €. Todellinen vuosikorko 2,37 %. Luototettava määrä 47 373,78 €. Luoton ja kustannusten yhteismäärä 47 373,78 € + 2 695,64 € = 50 069,42 €. Edellyttää hyväksytyn luottopäätöksen ja kaskovakuutuksen. Luoton myöntäjä Toyota Finance Finland Oy, Korpivaarantie 1, Vantaa. *Tarjoukseen sisältyvät veloituksettomat määräaikaishuollot, jotka sisältävät normaalit tarvikkeet ja tuntityöt mallikohtaisen Lexus Care huolto-ohjelman mukaisesti. Huoltoväli 1 vuosi tai 15 000 km. Tarjous on voimassa toistaiseksi ja vain uusiin asiakastilauksiin.

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Lexus Kaivoksela Vanha Kaarelantie 31, Vantaa.

Lexus Jyväskylä Kuormaajantie 5

Lexus Oulu Tervahovintie 11

Lexus Raisio Allastie 2

Lexus Tampere Hatanpäänvaltatie 38

Lexus Vaasa Meijerinkatu 15

lexus.fi

The Fat Lizard team demonstrates their latest innovation, the “topless” can.

40 BLUE WINGS SEPTEMBER 2017

Helsinki for

HOPSTERS The Finnish capital region is quickly evolving into a deliciously different destination for craft brew hunters.

Blue Wings savours exclusive brews on a crawl of six hip microbreweries.

TEXT BY SILJA KUDEL PHOTOS BY SAMPO KORHONEN

LOVING THE LIZARD

“This is my first job in which I not only can but must drink beer during the workday. That’s why we only brew beers we like to drink,” says CEO Heikki Ylinen, head brewer and “master drinker” at the Fat Lizard Brewing Company in the Espoo district of Otaniemi.

Prior to starting the business, Ylinen visited breweries around the world and learned the ropes in the US, the home of craft beer.

“Eventually, we built our own brewing equipment to ensure that we can create perfect beers – every time.”

And that’s no empty promise. Fat Lizard beers are brewed without compromise, with an absolute guarantee of freshness.

“Generously hopped IPAs are best served fresh, like freshly baked bread. We deliver the beer ourselves straight from the brewery, and Fat Lizard Fresh Taps come with a guarantee that the beer is always under 30 days old, with all the aromas intact. We’re the first in the world to offer this,” notes Ylinen.

Fat Lizard Brewing Company, 2013– Lämpömiehenkuja 3, Espoo fatlizard.beer

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FIT FOR A TSAR The latest entrant on Helsinki’s craft beer scene is Ohrana, a designerly pub with a downstairs microbrewery. Every detail from the sleek beer glasses to the blackwalled décor is a study in understated elegance.

A pun on the Finnish word for barley, ohra, the brewery takes its name from the Russian’s Tsar’s secret police, which were formerly headquartered in a nearby building.

With its immaculate styling, the bar attracts a mixed clientele of aficionados and craft beer virgins – many of whom soon become regulars.

“I like to mix a little bit of new and old and make drinkable beers with a little twist – but not trying too hard,” says head brewer Jani Suomalainen.

Ohrana’s top sellers are Kölssi, a kölschstyle brew; Belgian-inspired Saison; and Ohrana APA. Suomalainen’s latest experiment is a boldly flavoured imperial stout, Mustalista (black list), which has garnered glowing praises from beer critics.

Ohrana, 2017– Korkeavuorenkatu 27 ohranabrewery.fi

AMERICAN BEAUTY Worth a visit if only for the cult location, Stadin Panimo is an experimental microbrewery tucked away in a nook of the old Suvilahti gas plant. On a Friday night, the bar is packed with tapas munchers who gladly pay extra for a truly aromatic amber tipple.

The first sip of Rye India Vienna Lager instantly confirms why: the intensely fruity flavour puts supermarket beers to shame.

“We use the finest American hops and infuse extra oomph by filtering the beer through a sieve full of fresh hops, like making fresh tea,” explains Sales Manager Ingrid Viertola.

The entire process is executed by hand, including the mashing. “Even the smallest breweries normally use mechanical mixers, but we do it with a paddle – like medieval monks,” says Viertola.

To date, the brewery has created over 600 beers, including unusual innovations such as Birch-Mead Lager and Grapefruit IPA. Stadin Panimo, 1998– Kaasutehtaankatu 1 stadinpanimo.fi

42 BLUE WINGS SEPTEMBER 2017

A BREWER’S TALE No visit to Helsinki would be complete without a ferry trip to the island fortress of Suomenlinna, a UNESCO World Heritage site. Also mandatory is a stop at Helsinki’s oldest microbrewery housed in the pink stone barracks a few steps from the pier.

Suomenlinna Brewery was founded in 1995, as soon as craft brewing was permitted in Finland. “The location was a perfect match. Finland’s first breweries were built on the island to quench the thirst of Swedish soldiers building the fort in the 18th century,” explains Brewing Director Jussi Heikkilä.

Today bottling takes place on the mainland, but the microbrewery remains very much a handcrafting passion project. “Every malt bag, every batch, and every bottle is touched by the brewer’s very own hands. We know what’s in every bottle, and we can stand behind it.”

Being Helsinki’s oldest craft brewery, the seven-strong team relies on the recipe that has carried them through a quarter century: “Pure, basic beers concentrating on quality.”

Suomenlinna brewery, 1995– Suomenlinna C 1 jetty barracks suomenlinnanpanimo.fi/en

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HYPER-LOCAL NEWCOMER A raved-about innovator on the craft beer scene is Vallilan Panimo, which brews its exclusive range in a former pharmaceutical plant in the industrial precinct of Vallila.

Founded by Miika Haverinen – who turned his home-brewing hobby into a business two years ago – the six-man microbrewery produces small batches and sells most of its products within a radius of a couple of miles.

“We really are craft-based, from bottling and labelling by hand to sales and marketing. We combine flavour and aesthetics,” explains Markus Koistinen,

44 BLUE WINGS SEPTEMBER 2017

designer of the brand’s clean graphic identity and packaging.

Focusing on its core IPA range, the brewery’s top products include critic-lauded Vallila Amber Ale and Kyyneleet (Finnish for “tears”), an English Pale Ale made for the Finnish rapper Eevil Stöö. The brewery has also created the official low-alcohol beer of Kulttuurisauna, a design-minded public sauna in Merihaka.

Vallilan Panimo, 2015– Nilsiänkatu 10 vallilanpanimo.fi

LITTLE BAVARIA

“Just like back home!” A group of German tourists praise the subtle hints of banana in the wheat beer at Bryggeri, a cosy restaurant and brewery in the heart of Helsinki’s historic centre.

Bryggeri’s Weizen and other Germanstyle beers owe their authentic flavours to the German-born brewer, Mathias Hüffner, who works his magic in front of an audience in the middle of the restaurant.

“Visitors can see, taste, feel, and smell the brewing process right in front of them while they enjoy a nice Scandinavian meal. We put love into our beer and food pairings,” says Managing Director and beer sommelier Olli Majanen.

“We brew beers that we ourselves would like to drink. Purity, quality, and clean flavours are our calling card – we don’t pull any fancy tricks with wild yeast or berries,” he adds.

“But we do experiment. Our 8.8% Rosé is a wine-beer hybrid spiced with hibiscus tea.

It tastes like a German Riesling, but with a nice kick of hops at the back of your tongue.”

Bryggeri Helsinki, 2013– Sofiankatu 2

A beer lover by birthright, Sydney-born Silja Kudel had a deliciously hoppy time researching this story.

Sampo Korhonen is a Helsinki-based ­photographer who’s glad to see craft ­breweries becoming more commonplace around Finland.

bryggeri.fi/en

Moomin Museum –opened in Tampere.

MUUMIMUSEO / MOOMIN MUSEUM TAMPERE- TALO, YLIOPISTONKATU 55 FI-33100 TAMPERE, FINLAND

moominmuseum.fi

DESTIN

INLAANTION FINLA D

Airport

Tampe re

ND Region

© Moomin CharactersTM

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DESTINATION CHINA

Upwardly

MOBILE China’s millennial consumers drive a cashless craze.

TEXT AND PHOTOS BY DANIEL ALLEN

48 BLUE WINGS SEPTEMBER 2017

China’s mobile-savvy millenials are driving the trend towards cashless payment.

PV G

Fin n Sh air fl ang ies finn hai d to a air .co ily. m

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S

eated on a low stool outside Shanghai’s Xintiandi metro station, tousle-haired music student Wang Hui prepares for a day’s busking.

His instrument of choice, the erhu, dates back over a thousand years.

By contrast, the QR code (a matrix barcode) taped to his tips box could hardly epitomise a more contemporary trend.

Hui doesn’t object to receiving cash from passers-by for his dulcet efforts. But the preferred method of payment is definitely a smartphone.

“All they have to do is swipe the QR code,” he says. “It’s simple. And most Chinese have got their phones in their hands anyway, so the gesture to give something is almost spontaneous.”

Today, China is transforming itself into a cashless society. In 2016, Chinese consumers spent 4.7 trillion euros through mobile payment platforms. This staggering sum represents 50 times the amount spent

by American smartphone users over the same period.

While consumers in the West still cling to credit and debit cards, their counterparts in China are leveraging the so-called late-mover advantage, leapfrogging plastic and moving straight from cash to mobile payments. The Chinese now use smartphones to pay for everything from meals and movie tickets to taxi fares and fuel. At some Buddhist temples, visitors can even boost personal karma by donating with a swipe of their RedMi or iPhone.

Selina Chan is a big fan of mobile payment.

50 BLUE WINGS SEPTEMBER 2017

“I use my smartphone multiple times each day to pay for pretty much everything,” says Selina Chan, director of marketing communications at The Langham Hotel in Shanghai. “It’s got to the point now where it feels strange to visit the ATM or have a pocket full of change.”

THE DIGITAL DEMOGRAPHIC China’s rapid transition to mobile payment is largely being driven by the country’s millennials, who now account for over 30 per cent of the entire Chinese population. Born in the 1980s and 90s, this vast army of educated, increasingly wealthy and digitally engaged consumers is forcing a growing range of companies – both Chinese and Western – to ­ re-examine how they do business.

Like their demographic counterparts in the West, Chinese millennials spend much of their life online. What differentiates them is their mobility.

According to research by Deloitte, around 97 per cent of China’s millennial generation now own

At some Buddhist temples, visitors can even boost personal karma by donating with a swipe of their smartphone.

WeChat Pay is one of China’s two major mobile payment platforms.

Alipay has revolutionised Joyce Yang’s financial life.

smartphones. Deloitte’s figures show that more than half of this generation access the internet through their smartphone over 26 times a day, and 10 per cent over 100 times a day.

Demonstrating a willingness to adopt new mobile apps and websites, millennials have underpinned China’s m-commerce boom, embracing new lifestyles that have revolutionised the way they consume content, communicate, shop, and eat. More than half of all digital commerce in China – worth an estimated 636 billion euros in 2016 – is now carried out by smartphone users.

“Through their use of mobile platforms, as well as their increasing spend on health, technology, travelling, service, education, and luxury products, Chinese millennials are changing the very nature of retail in China,” says Zennon Kapron, director of Asia-based financial research firm Kapronasia.

With many consumers still averse to using credit cards, and more and more Chinese stores and restaurants going cashless, making a mobile payment is, in a growing number of cases, the most practical option.

“There’s a saying in China: ‘Don’t eat next year’s

food this year’,” says 33-year-old Shirley Jiang, public relations manager at the Bolian Resort & Spa in Chongqing. “Many Chinese don’t like to be in debt.

I use my mobile to pay because I don’t want a credit card, and the payment is safe and fast. With one swipe of my finger I can unlock a QR code that can be scanned by the vendor immediately. It takes less than 10 seconds.”

A TALE OF TWO PLATFORMS Only a few years ago, Joyce Yang, a 28-yearold office worker from Shanghai, paid her landlady with a massive wad of banknotes.

Paying the utilities for her apartment involved trips to three different banks, where she would pay with yet more cash. “It was a huge waste of time,” she says. “I didn’t like walking around with so much cash either.”

Today, thanks to Alipay, Yang’s financial frustrations are a thing of the past. Using China’s most popular online payment platform, she pays her landlord, and her utilities, by smartphone.

“For me, Alipay is incredibly convenient,” she says.

CK G

Fin nai Ch on r flies tim gqing to es fo finn a we ur e air .co k. m

SEPTEMBER 2017

BLUE WINGS

51

“It’s a total no-brainer to use it.”

Today, more than half of all daily money transactions in China are made using Alipay or rival WeChat Pay. Together, the two platforms currently service around 90 per cent of all Chinese mobile payments.

The battle between Alipay and WeChat is a story of two different business models. Alipay was launched in 2004 as an internet-based payment service using the e-commerce platform Alibaba, and developed for mobile with the Alipay app five years later. By 2016, Alipay was processing 175 million transactions per day, 60 per cent of which were completed through a smartphone.

If the strength of Alipay comes from Alibaba’s portfolio of e-commerce businesses, then the strength of WeChat Pay is underpinned by the huge popularity of the WeChat app (China’s answer to WhatsApp and Facebook combined). Released in 2011 by internet service provider Tencent, WeChat now boasts over 900 million active monthly users. Using the WeChat Pay wallet, they enjoy pretty much the same benefits as Alipay users.

Alipay and WeChat Pay are now evenly balanced, with both platforms making forays into the international market. Who will come out on top remains to be seen.

“There has been a dramatic shift over the past year as WeChat Pay has leveraged its social media advantage to drive mobile payments,” says Zennon Kapron.

“Overseas, a lot will depend on the partnerships that each platform is able to develop.”

A recent survey found that over 30 per cent of Chinese internet users now believe their country will witness the end of cash within the next decade. If that point comes, the country that gave us paper money will have come full circle. l

FINNAIR’S MOBILE SERVICES TAKE OFF In January 2017, Finnair became the world's first airline to allow travellers to pay for in-flight shopping and services with Alipay. The service is now available on all Finnair's China flights, which have already witnessed a 100 per cent increase in sales.

"With many Chinese people accustomed to using mobile payment services at home, we wanted to offer them the same convenience when they travelled," explains Mikko Kiviniemi, Finnair's head of Design. "With Alipay already available, WeChat Pay will soon follow."

To improve the traveller experience, Finnair has also been a front runner with the use of Facebook chatbots. These can help passengers with a range of simple tasks, such as finding the most appropriate flights, checking prices, and managing bookings.

52 BLUE WINGS SEPTEMBER 2017

"We appreciate that bots are often no match for humans when it comes to providing assistance," says Finnair's Kiviniemi. "But they can help mobilesavvy travellers quickly find information and flight options."

Launched in 2014, Finnair's mobile app is another service appreciated by passengers. The application, which recently won a Red Dot Award in the Communications Design category, helps travellers with a wide array of travelrelated tasks, such as booking flights, checking in, and keeping track of Finnair Plus points. It is available for iOS and Android devices, and the Apple Watch.

Teaming up with IBM and Apple, Finnair is also rolling out a series of mobile iOS apps for staff. These started in January with programmes to assist maintenance crew and supervisors.

Based in London and Asia, awardwinning writer and photographer Daniel Allen has journeyed widely across the globe.

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54 BLUE WINGS SEPTEMBER 2017

This story was originally published in Under the Northern Skies – 100 Stories Celebrating Flying, Finnair’s jubilee publication celebrating Finland’s 100-year anniversary.

Time FLIES Long gone are the days when wristwatches were critical flying tools.

TEXT BY DANIEL ALLEN ILLUSTRATION BY MIRJAMI MANNINEN

W

hile the story of the Wright Brothers and their seminal role in the history of flying is well known, far fewer of us are familiar with the name Alberto Santos-­Dumont.

Which is a shame, because the life of this wealthy Brazilian and pioneer of aviation is a colourful tale of eccentricity and bravado.

Born in the Brazilian state of Minas Gerais in 1873, Santos-Dumont moved to Paris with his parents when he was 18. With his head already in the air, he immediately set off for the Eiffel Tower to ride the escalators. He was soon dreaming of a world in which everyone had their own individual hot air balloon, and won a 20,000-dollar prize in 1901 for flying around the Eiffel Tower in a homemade dirigible.

The irrepressible Santos-Dumont soon graduated from balloons to heavier-than-air flying machines.

In October 1906, he flew 60 metres in the 14-bis, or 14 Mark II, a rudimentary airplane constructed largely from bamboo and piano wire, and powered by a stuttering 24 horsepower motor. Three years after the Wright Brothers’ “Flyer” took to the air in North Carolina, it was Europe’s first public flight.

He may have been outflown by the Americans, but Santos-Dumont broke new ground in one respect. It was during the course of his airborne exploits that the Brazilian experienced difficulties extricating his pocket watch, and complained about this to his good friend, the renowned Parisian watchmaker Louis Cartier.

In 1904, Santos-Dumont took to the air wearing Cartier’s resultant creation – one of the first ever

wristwatches – attached to his arm with a leather strap and small, ornate buckle. A stylish (and later mass-produced) timepiece named Santos, it could be used for navigation and to calculate fuel burn, as well as for accurate timekeeping. The era of the aviator watch had begun.

TIMELESS IMPORTANCE As aviation took off during the First World War, wristwatches became increasingly sophisticated and commonplace. In 1931, American aviator Charles Lindbergh and Swiss watchmaker Longines teamed up to release a model that pilots could use with a sextant and nautical almanac to calculate longitude.

“In those days navigation was solely based on manual timing and visual clues, so it was easy for pilots to lose their bearings,” says Markku Lehti, CEO of De Motu Watches, a Finnish watch company based at Helsinki-Malmi Airport. “Wind speed measurements were inaccurate; thus, it was extremely important to perform constant time, speed, heading, and position checks.”

These days, high-end watches from brands such as Cartier and De Motu Watches are marketed as much at aviator buffs as they are at professional pilots.

With an accurate timepiece and magnetic compass still found in the cockpit of every aircraft, modern aviators can now choose whether they use their instrumentation or own watch to measure processes such as de-icing treatments, engine start cycles, and take-off thrust limits.

Over a century since Santos-Dumont’s 14-bis first left the ground, neither pilots nor airline passengers fumble for pocket watches as they take to the air, but the legacy of the courageous Brazilian lives on in the sky time we live and work by. l

SEPTEMBER 2017

BLUE WINGS

55

EUROPEAN VOICES

BY ALEXANDER STUBB

The importance of reading books

I

have a problem! And if you are same rush from e-mails and social media. anything like me, so do you. You Scary, but true. read less and less books, and surf Interestingly enough, studies show that more and more on social media surfing the web makes you more tired than and the internet. intensive deep reading. Focusing hard for Take our bookshelves at home. an hour is good for you and lack of time is I am proud of our over 4,000 books. No, I just a poor excuse for not reading. have not read all of them, but certainly a Essayist Charles Chu has calculated majority. that we read about 400 words per minute.

I try to keep up with modern literature According to Chu it would take 420 hours of many different genres, much like I enjoy to read about 200 books. That is a tad over reading classics, novels, history, philosoone hour per day. Now I spend at least phy, sport, biographies, international relaone hour exercising a day. And I probtions, and science. ably spend more I am still able STUDIES SHOW THAT SURFING than that on social to keep up a pace media or watchTHE WEB MAKES YOU MORE of approximately ing TV. TIRED THAN INTENSIVE DEEP one book every So, how about two weeks, but if we do something READING. I feel that this about it, together? is not enough.

I will try to impleI crave for more. Many of the books ment a 1+1+1 hour rule for myself. That is, that I read give me food for thought I will try to set aside one hour for reading for this column, and if you fly Finnair books, one hour for exercising, and one regularly you will have seen referhour for surfing social media per day. ences to them.

My experiment begins on the first of But, here is the thing. My reading September and ends exactly one year later. is becoming more sporadic. I spend I will keep careful track of what I read too much time surfing around on and my aim will be to read 100 books. I my iPad and smartphone. I click from have had an exercise journal since 2007, subject to subject, check my Twitter, so nothing new there. Regulating social ­Instagram, Facebook, and Snapchat. Not media might be a bit more difficult, but I to speak of my e-mail and text messages. will try.

Modern communication channels are Feel free to join me. I will post an training my brain to read a paragraph or update once a month on facebook.com/ two and then move on to the next thing. alexanderstubb and wrap it all up in a Just clicking away. While writing this ­column a year from now. Happy reading, column I was texting with a friend and happy exercising, and happy surfing. checked my social media at least five times.

Neuroscientists have explained this phenomenon. We learn something Alexander Stubb is Vice President of the new quickly and get a dopamine rush European Investment Bank, former Prime from it. A study with rats show that Minister of Finland and a columnist for Blue they prefer a dopamine fix over Wings since 2005. His autobiography, Alex, food and sex. We humans get the was published in August (Otava, 2017).

56 BLUE WINGS SEPTEMBER 2017

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SKIES ALIVE The Red Arrows aerobatic team and a Finnair Airbus A350 were headliners at an airborne June spectacular over the Finnish capital.

TEXT AND PHOTOS BY TIM BIRD

58 BLUE WINGS SEPTEMBER 2017

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O

n a sunny evening in June in Helsinki’s Kaivopuisto Park, 130,000 people, the biggest crowd ever gathered in Finland for a public event, gaze intently upwards to the south, scanning the horizon above the sea and islands. They’re waiting for the arrival of the Red Arrows but they’re looking the wrong way. With a sudden roar, at 17:55 pm on the dot, the planes sweep across the sky – from the north.

The Red Arrows aerobatic team is renowned for this tactic but it still takes the crowd by surprise.

Nobody complains as the British RAF Hawk jets rip across the Suomenlinna island fortress and harbour areas, leaving vapour streamers and corkscrews loops of red, white, and blue in their wake. They finish by tracing a trademark heart in the sky, shot through with an arrow, naturally.

The Red Arrows display is a highlight of a show that includes every aspect of aviation, including paragliders, air-sea rescue team demonstrations, appear-

ances by a range of historic aircraft and helicopters, and the dramatic low fly-past of a Finnair Airbus A350. The show, organised by the Finnish A ­ viation Museum, is part of the Finland 100 celebrations, marking a century of Finnish independence. Founded in 1923 just six years after independence, Finnair was one of a number of partners involved with the show.

“We imagined that the Air Show would be a smaller event than the one that happened. Our principles were that the show should be a public event and that it should be free,” says Markku Kyyrönen, ­Director of the Finnish Aviation Museum.

PLANS FOR A NEW MUSEUM On Kyyrönen’s office wall at the museum, which is located a kilometre or so from Helsinki Airport’s passenger terminals, a framed poster from the 1950s advertises a much earlier air show in Kaivopuisto. The last time an air show was held here was in 1955 and Kyyrönen pulls out a copy of an old sketched map of the district. The areas marked on this reveal that the traffic restrictions were almost identical to those in force for the 2017 show.

A crowd of 130,000 in Helsinki’s Kaivopuisto watched displays by aircraft old and new.

60 BLUE WINGS SEPTEMBER 2017

All eyes on the Red Arrows over the Helsinki archipelago

Finnair was a partner for the centenary show and Kyyrönen is grateful for Finnair’s participation in the form of the Airbus A350 fly-past across the coastal islands and harbours of the Finnish capital that drew gasps of admiration from the crowd.

The Red Arrows of the British RAF were perhaps the most anticipated highlight, displaying their trademark speed, precision, and flair. The last time the Red Arrows appeared over Kaivopuisto was in 1970, when the team was on a tour of Finland that also thrilled audiences in Turku and Tampere.

TRADITIONAL AIR-SHOW VENUE Kaivopuisto is an established venue for Helsinki air shows. Shows and other aviation-themed public events have been held in the area, especially during the early years of Finnish independence, promoting what was then the excitingly novel art of flying to the public. Many individual aerobatic groups, both from Finland and abroad, have performed in the area since the last big show in 1955.

Other highlights in 2017 included appearances of Typhoon, Draken, and Hornet jets, and historic Super Puma and Dornier 228 aircraft. Perttu Karivalo, probably Finland’s most experienced air show director, directed the show.

“Our mission is to arouse public interest in aviation and aviation history. The Kaivopuisto event exceeded our wildest dreams in terms of that,” says Kyyrönen. l

HISTORY OF FLIGHT The Finnish Aviation Museum is a short detour from Helsinki Airport, close to the Aviapolis railway station and adjacent to the Hotel Clarion. Guided tours and visits to four flight simulators are part of the attraction, along with an exhibition of 70 aircraft, including Douglas DC-3 and Convair Metropolitan planes, and a well-stocked souvenir shop. It houses Finland’s biggest collection of gliders, as well as research rooms, an aviation library and archive, and an auditorium seating 200.

The Finnish Museum of Aviation is located at Karhumäentie 12 in Vantaa. ilmailumuseo.fi/en/

Tim Bird has been contributing to Blue Wings for three decades, which means he is in danger of being exhibited at the Aviation Museum!

62 BLUE WINGS SEPTEMBER 2017

Omalla tasollaan.

Täysin uusi i30 Wagon.

Auto, joka liikkuu kuin ajatus ja liikuttaa kevyesti mukanaan kaiken sinulle tärkeän, sekä ihmiset että tavarat. Mieti kenet ottaisit kyytiin? Mitä pakkaisit 602 litran tavaratilaan?

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DESTINATION FINLAND

O A K

s to flie ily. r i da na Fin amo m o us Ku nair.c fin

FOLLOWING STONE AGE FOOTSTEPS 64 BLUE WINGS SEPTEMBER 2017

To celebrate its centenary, Finland has inaugurated a new national park. Hossa in the Kainuu region – already a favourite among hikers and anglers – takes visitors on a journey back to the Stone Age. TEXT AND PHOTOS BY VILLE PALONEN

Hossa’s main attraction: One of the largest prehistoric rock paintings in Finland

SEPTEMBER 2017

BLUE WINGS

65

O

ur rowing boat glides slowly across a small lake. All we can hear are the high-pitched calls of a blackthroated loon – there are no sounds of civilisation within earshot, nor the usual maddening buzz of mosquitoes. It’s so serene that we even spot a mother moose and her calf calmly trotting on the opposite shore.

We’re only a hundred kilometres south of the Arctic Circle, so the sun is still bright at 10 pm – the best time of day for fishing. We row slowly around the lake, trolling a couple of tiny wobblers behind our boat.

Suddenly a rod bends. Is it a grayling? Is Hossa finally living up to its reputation as an angler’s paradise?

It’s soon clear that our catch is much larger than a grayling – it’s a northern pike. After many twists and turns, we finally manage to net it. It’s not what we were after, but there’s no reason to complain – a three kilo pike will provide a few hearty meals. On the way back to our rustic cabin we catch two large perch, each weighing more than half a kilogram. After a couple of hours in the smoker, they will make a delicious dinner.

DESERVED DESIGNATION The Hossa Wilderness Area, near the Russian border south of Kuusamo, has been a popular destination for anglers and hikers for decades. The landscape is dotted with incredibly clear lakes, the dry ridges between them covered with

66 BLUE WINGS SEPTEMBER 2017

pine forest. An extensive trail network connects well-kept lean-to shelters and wilderness huts, where overnight stays are free of charge for all visitors. Even firewood and dry toilets are provided.

These existing services weighed in Hossa’s favour when it was nominated as Finland’s 40th national park in 2016. The designation took effect in 2017 in honour of Finland’s centenary of independence.

In addition to trekking and fishing, Hossa has plenty else to offer, including ancient rock paintings, relatively easy canoeing routes (multi-day guided canoe trips are very popular), as well as excellent forest trails for mountain biking.

PREHISTORIC ART LIVES Among the most popular hikes is a day-trip to Värikallio cliff, which follows the footsteps of Finland’s Stone Age settlers. The four-kilometre trail crosses a couple of mosquito-infested swamps, but most of the walk is similar to Hossa’s other hiking trails, with high ridges offering spectacular views over small lakes, and dry pine forests full of ripe, juicy blueberries.

When we reach the cliff, we find a dozen other hikers marvelling at Hossa’s main attraction: one of the largest prehistoric rock paintings in Finland. Rising sharply from the lake, the cliff is covered with images of shamans and moose figures. In ancient times this kind of location symbolised the totality of the universe: the underworld (water), the human world (rock), and the heavens (sky).

Hossa has dozens of small lakes connected by narrow straits.

Hossa’s national park status has already brought improvements in visitor amenities, one of them being a recently installed viewing platform at Värikallio cliff.

Even when packed with hikers, the sturdy steel platform offers plenty of room for viewing the paintings at close range.

The stick figures have faded after thousands of years of exposure to the elements, so we pull out an information leaflet. And behold: with the help of the manual (and a little imagination) we spot a moose, a couple of creatures that might be otters, and a shaman with a swan on his shoulder.

With the day’s cultural quota filled, it’s time to return to our remote rental cabin. We heat up the sauna and begin planning our next fishing session – tonight we’re determined to catch a grayling! l

THE SKINNY ON HOSSA

Hossa is an hour’s drive from Kuusamo airport (85 km to the north). The park makes a good destination for a day-trip from Kuusamo.

Hikers can also take a public bus (Kuusamo– Kajaani) and get off at Peranka village. From there a marked trail takes you to the closest wilderness hut (10 km) and onward to the Visitor Centre (38 km).

Hossa offers superb free services including wilderness huts, lean-to shelters, and camping sites, all equipped with firewood and dry toilets. There are also larger camping grounds with amenities and rental cabins (book well in advance). Hossa Visitor Centre is open from February to October. The Visitor Centre has maps and other information about the area. It also sells fishing licenses and rents rowing boats. There are several tour operators that organise activities such as multi-day canoe trips for groups. nationalparks.fi/hossa

Ville Palonen is a freelance photo­ journalist who loves fishing and Finnish wilderness.

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inland is an extremely knowledgeable and service-oriented market, and this adds to the demands on wholesalers. “We have transitioned from a product-oriented organisation to a solutioncentred one,” explains Tech Data Finland CEO Jani Koivu. “Our share of the value chain has grown, and we contribute supporting our partners to achieve added value and revenue.”

“The global backbone gives Tech Data Finland a valuable vantage point from which to pick up on the latest trends in the industry. This ensures that state-of-the-art solutions from around the world become known to Finnish companies.

We bring our clear view of the entire field to the value chain. We can explain what works elsewhere, and how to put these solutions to use in the Finnish market.”

The company’s deliveries to Finland are a good barometer of the whole country’s business cycle: “The ongoing economic recovery is clearly visible in our operations,” Koivu continues.

The best solution from a broad range of services Tech Data also provides a broad range of services related to its products which we distribute, such as preinstallations, financing solutions, and recycling—comprehensive lifecycle management. The company is a technology-neutral partner with an offering from which customers can find the ideal solutions to their needs.

“We bring our clear view of the entire field to the value chain. We can explain what works elsewhere, and how to put these solutions to use on the Finnish market. Instead of capital-intensive acquisitions, there is an increasing desire to purchase services that are paid for according to use, and that are immediately available.

We combine different things in a new way instead of offering revolutionary innovations,” Koivu says. “At the end of the day, it’s only those companies that are best able to enrich technology with added value that will reap the benefits.” ●

Operating in over one hundred countries, Tech Data is a

digitalisation enabler that specialises in supplying terminal equipment, software, cloud services, and AV and IT solutions to retailers. Tech Data has its headquarters in the United States, and is ranked 107th on the 2017 Fortune 500 list. Tech Data Finland has a turnover of over EUR 250 million. Many of the devices and systems that consumers use in their everyday lives have come through Tech Data’s logistics centres.

“Our service expertise is local, but we have a strong global backbone to support us,” says CEO Jani Koivu of Tech Data’s operations in Finland.

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G E T

C O N N E C T E D

King of Data DATA VOLUMES ARE GROWING EXPONENTIALLY. PASI SUTINEN OF TELIA ALREADY KNOWS, WHERE DATA IS HEADING NEXT. Pasi Sutinen at Helsinki-Malmi Airport.

A

ll is quiet at Helsinki-Malmi Airport.

When a single aeroplane banks towards the airport, Pasi Sutinen’s face brightens up. Aviation enthusiast Sutinen sees more than just a plane. He sees data.

“Data is already being gathered on traffic.

As smart traffic becomes more common, real-time data will be used to monitor the movements and condition of every car, aeroplane and ship. This means data volumes will grow exponentially”, says Sutinen, who is Telia’s Director, Data Center Business.

Of course, data will not be collected on traffic only. Research and advisory company Gartner predicts that over 20 billion objects will be connected to the IoT by 2020.

“In addition to IoT, 5G is set to swell data volumes in the near future.”

Where will all this data be stored, analysed and mined?

Data leads the way Pasi Sutinen has always been fascinated by data and its movements. He followed the data

trail straight from university to work as an IT architect for the food industry, then became a project manager for Sonera and moved to Tieto, where he progressed to Technical Director. Sutinen has been involved in 15 data center projects during his career.

He returned to Telia in 2016 with just one thing in mind.

“I wanted to create something new.”

“

These services will enable customer companies to raise their degree of automation and redeploy maintenance resources to development.

Telia’s data center is unique. One of the largest and most modern open data centers in the Nordic countries is being built on a one-hectare site in the Pitäjänmäki area of Helsinki. The Telia Helsinki Data Center will cost 150 million euros to build and have room for almost 200,000 servers. It will be capable of processing and storing the data of PRODUCED BY CALCUS.COM

millions of business customers and its network connections will cover the entire globe.

“We are building a highly automated and energy-efficient data center”, says Sutinen.

The construction project is progressing on schedule. The data center’s topping out ceremony was held in June, and the center will be ready next spring.

“The new data center will be a genuine digitalisation factory. For example, customers will be able to buy equipment facility, communications, networking and cloud computing services, as well as IoT and big data services of course.”

These services will enable customer companies to raise their degree of automation and redeploy maintenance resources to development.

Pasi Sutinen has enjoyed the data center project greatly.

“I’ve always been interested in building and creating new things. With so many things already invented, to succeed you need to create and build new wholes from developed solutions.” ●

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B A L T I C

T R A V E L

Trad.Attack!

In 2018,

THE REPUBLIC OF ESTONIA

will celebrate its 100th anniversary THE CENTENARY PROGRAM WILL BEGIN IN APRIL 2017 AND CONTINUE THROUGH TO FEBRUARY 2020.

T

he domestic program of Estonia 100 will start in the autumn of 2017 and continue until the end of 2018.

There are hundreds of concerts, exhibitions, performances, hiking activities, fairs and other events which are organized by Estonian people and are their gift to Estonia for its 100th birthday. Estonia is inviting everyone to visit us during the upcoming celebrations. The main events will take place between the 19th and 24th of February and between the 19th and 26th of August 2018. Besides that, there are several major programs that are planned in celebration of the anniversary of Estonia.

For example, there is a program to reconstruct the centers of 15 Estonian towns, and there is also a program to give musical instruments to music schools and kindergartens.

During the international program of Estonia 100 over 150 events will take place abroad in 2017 and 2018, promoting Estonian culture, science, information society and business. The events will be held in more than 30 countries around the world.

Examples of the events: The ‘Digital Street Art’ project by street artist

Edward von Lõngus and the NOAR art platform will feature 100-year-old Estonians telling the story of Estonia with the help of a smart app in numerous European capitals. Characters painted on walls will come alive with the help of smart devices and will offer an exciting experience in both the urban and virtual space.

Estonian folk band Trad.Attack! will undertake a two-year tour ‘All Around Europe’. The band will take their brilliant performances and fresh approach to prestigious festivals and concert stages throughout Europe.

Conductor Paavo Järvi and the Estonian Festival Orchestra will set out on their first international tour in august 2017 and January 2018 by performing in several countries in Europe. The orchestra is made up of the best musicians from Estonian orchestras, Estonians building a music career abroad, and soloists from the top orchestras of Europe.

World Cleanup Day will take place on 15 September 2018, with the participation of over 150 countries. Let’s make the gift of a cleaner world in honour of Estonia’s centenary.

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Hiking activities in Estonia.

All friends of Estonia at home and abroad are invited to join in Estonia’s centenary celebrations! ● The website for the events in Estonia ev100.ee and international program events.estonia.ee

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T H E

S T O R Y

O F

D E L L A

M A R G A

Della Marga is located in the very center of Helsinki at North Esplanade.

Della Marga

– A FASHION MECCA IN HELSINKI HELSINKI’S CITY CENTRE IS A COMBINATION OF BOTH INTERNATIONAL AND HISTORICAL ATMOSPHERE, OFFERING SOMETHING OF INTEREST TO EVERY VISITOR. A HOTSPOT FOR THOSE INTERESTED IN HAUTE COUTURE IS THE DELLA MARGA BOUTIQUE ON ESPLANADI AND ITS SELECTION OF TOP BRANDS.

D

ella Marga hosts a unique shop-in-shop for Chanel accessories, one of only two such multi brand shops in Europe. Della Marga’s selection also includes some of the best collections from Dolce & Gabbana, Valentino, Moncler and Giorgio and Emporio Armani.

In addition to its selection, the boutique is known for its unforgettably friendly service: ”For us, it is important that our service is at the same luxurious level as our products,” says Margaretha Aittokoski, owner of Della Marga.

Aittokoski established her first clothes shop in 1981, starting her selection with a collection by Giorgio Armani. ”Armani had founded his label only five years before. He had already launched a number of collections and I unwittingly bought the most expensive items.”

Next year, Aittokoski was offered another top label, a collection of Chanel accessories: ”The fact that I have this type of shop is completely

unique. In addition to us, there is only one other Chanel shop-in-shop in Europe.”

A career in beauty, one way or another Before starting her fashion business, Aittokoski had a long career as an elegant air hostess and she also worked as a PR hostess for a television channel. These international experiences made her understand beauty in a completely new way. ”There was a point where I was touring Finland with all the top models of the time, hosting fashion shows. I was inspired by the models’ habit of wearing black, even though black clothing was not trendy in Finland at the time. After visiting some European fashion fairs, I realised I could import black clothing myself. That’s where the idea for my own shop began.” ”Throughout my 36 years of entrepreneurship, I have always handled PRODUCED BY CALCUS.COM

purchasing activities personally. Della Marga is my seventeenth shop at Esplanade and I have worked hard to introduce and maintain some of the top Italian and French fashion in the world to Finland,” says Aittokoski. ●

歡迎到店

Margaretha Aittokoski, owner of Della Marga.

FINNAIR NEWS

LIVE CHAT ON A350 Have questions onboard? Finnair’s customer care on the ground is available via chat through the ­Nordic Sky Wi-Fi portal. See page 93 for more information.

COMPILED BY SHELLY NYQVIST AND AINO VÄHÄLÄ VISIT FINLAND

DREAM HOLIDAYS

Top 3 Finnair ­ Holidays experiences Finnair Holidays is a new way to find flights, hotels, and unique experiences all in one place.

ISTOCK

Kota Kinabalu. Head to the

NETWORK NEWS

The Lure of Lapland WITH AN INCREASING number of travellers longing to experience a winter wonderland with Northern Lights and outdoorsy activities, Finnair is boosting its capacity to Lapland from Helsinki for the upcoming winter season. Several weekly frequencies will be added to both Rovaniemi and Kuusamo routes, on top of which the daily triangle flight between Helsinki, Ivalo, and Kittilä will be revamped into daily non-stop flights on

Helsinki–Ivalo and Helsinki–Kittilä routes.

Finnair will also operate new flights to Lapland destinations from London Gatwick, Paris, and Zurich. The timetables via Helsinki are designed to make connecting international flights smoother.

Approximately 57,000 seats will be added to last season’s capacity – resulting in 430,000 seats total.

ACCOLADES

Another win for Finnair For the eighth consecutive year, Finnair has been named “Best Airline in Northern Europe” at the World Airline Awards.

“We are committed to providing the very best experience to our passengers throughout their journey and we constantly develop our service both on the ground and in the air while staying true to our renowned Nordic hospitality,” says Piia Karhu, Senior Vice President, Customer Experience at Finnair.

Organised by Skytrax, the World Airline Awards are regarded as the primary benchmarking tool for passenger satisfaction levels of airlines throughout the world.

76 BLUE WINGS SEPTEMBER 2017

jungles of Borneo for an intriguing activity holiday that includes trekking through a rainforest in search of orangutans.

SESILJA LINDELL

finnair.com

FINNAIR

Reykjavík. Put this destination on your bucket list and enjoy a city break discovering all the natural wonders of Iceland.

ISTOCK

Miami. This sunny city is easy to

fall in love with and offers something for everyone from art deco architecture to marine wildlife.

THE STORY OF A LIFETIME IS WAITING FOR YOU Finnair Holidays is completely a new way to travel. You’ll get flights, hotels, unique experiences, and triple the amount of Finnair Plus points – all from one place. Find your story at finnair.fi/holidays

FINNAIR NEWS

SKY HIGH WI-FI All Finnair A330 and A350 aircraft offer Wi-Fi ­connections. Join Nordic Sky and start exploring through your browser at nordic-sky.finnair.com.

COMPILED BY SHELLY NYQVIST AND AINO VÄHÄLÄ

Finnair crew tips Purser Annamari Niemelä shares three secrets to getting the most out of a short break.

Be in the know

1

BUY AHEAD. If you’re a museum hawker you can skip the queue by purchasing your entrance on-line in advance. This applies to the most ­popular sites such as the ­mysteriously ­awesome La Sagrada Familia in Barcelona.

ON THE GROUND

Finnair Guest Services ready to help FROM OCTOBER TO DECEMBER, Finnair will pilot two services aimed towards families with small children and customers new to travelling or who do not understand English.

The Meet and Greet service costs 39 euros per party (up to 9 persons) and takes approximately 40 minutes (includes check in and guidance to the departure gate). The service is offered in English and Finnish and is available for flight departures between 6 am to 11 pm. The service also includes a small gift for children.

FEELFINNAIR ON INSTAGRAM

Today we flew a Lapland ‘grand tour’ Helsinki–Ivalo– Kittilä–Helsinki with our Airbus A321-23, one of the latest additions to our fleet. instagram.com/feelfinnair

The Transfer Guidance service costs 54 euros per party (up to 9 persons) and takes up to one hour (includes meeting on arrival and guidance to the departure gate). The service is offered in English and Chinese and is available for flights arriving between 1–6 pm.

To book these services, the customer must have an issued flight ticket. Contact Finnair Customer Service by phone or fill in the web form on finnair.com.

Confirmation is received within 24 hours.

TWEET OF THIS MONTH

#Blueberry picking season starting in #Finland. We’ve been serving our signature drink, blueberry juice, on our flights for almost 3 years. twitter.com/Finnair

78 BLUE WINGS SEPTEMBER 2017

finnair.com

F ind us on Facebook Badge

C MYK / .ai

FINNAIR ON FACEBOOK

We had an all female crew from Helsinki to New York!

Currently only 3% of our pilots and 88% of our cabin attendants are female. facebook.com/finnair

2

TAKE A TOUR. ­Chicago’s Architecture Foundation arranges architectural boat tours. In 90 minutes, tour docents recant the story of the Windy City’s architecture and how Chicago became the city we know today.

3

ASK YOUR CREW. Last but not least: don’t be shy about asking for suggestions. Your cabin crew can share insider tips about what to see and do around the world.

FLY FINNAIR

Your complete guide to travelling with us

WELCOME ABOARD We want you to enjoy your flight. This guide contains all the information you need for stress-free travelling. We have even included tips for inflight wellbeing and entertainment.

So sit back, relax, and enjoy your travel experience.

In this guide 80 81 82 83 84 86 88 92 94 98

TIPS FOR TAKEOFF INFLIGHT WELLBEING ENTERTAINMENT SHOPPING SUSTAINABILITY HELSINKI AIRPORT MAPS FLEET AND MY FINNAIR FINNAIR PLUS

FINLAND IN FIGURES

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FLY FINNAIR TIPS FOR TAKEOFF

FINNAIR in a nutshell

Established in 1923, Finnair is one of the world’s oldest operating airlines.

Finnair’s route network includes 17 destinations in Asia, 4 in North America, and some 74 in Europe.

In 2016 Finnair carried more than 10.8 million passengers.

More than 1.6 million passengers fly between Asia and Helsinki each year.

TRAVEL TIPS ANNAKAISA OJALA Business Manager, Finnair Holidays “Finnair Holidays is a new and easy way to book everything for your dream holiday: Finnair + oneworld flights, hotels, and unique experiences in over 100 destinations.

Our travel experts have handpicked the destinations, hotels, and ­experiences. The selection includes, for example, surfing and hiking on ­Honolulu’s Waikiki Beach, a family holiday in London where you can step inside the world of Harry Potter, and a mindful getaway in Kyoto with its temples and hot springs.

As an introductory offer, every euro you spend on your Finnair Holidays trip will earn you three Finnair Plus tier and award points – this also includes points from hotels and experiences.” finnair.fi/holidays

SAFETY

YOUR FAVOURITE TRAVEL APP DOWNLOAD FINNAIR’S app on your mobile and enjoy an even smoother travel experience. Check in, get flight alerts, and store your boarding passes all in one place. As a Finnair Plus member, you can view your profile and points balance, and even purchase services such as extra bags or an Economy Comfort seat.

You can access the app with your Finnair Plus member ID or by using your booking reference number and surname. Learn more at finnair.com.

80 BLUE WINGS SEPTEMBER 2017

FLIGHT MODE: CABIN SAFETY SAFETY INFORMATION is presented by the cabin crew at the start of each flight.

This information is also listed on the safety instruction card in your seat pocket.

Safety belts must remain fastened when the “Fasten safety belt” sign is on.

For safety reasons we recommend keeping them fastened even when the sign has been switched off.

Handheld devices can be used throughout the flight (including takeoff and landing) in airplane-mode. Laptops and larger devices must be stowed away during takeoff and landing, but can be used when the “Fasten safety belt” sign has been switched off.

FLY FINNAIR INFLIGHT WELLBEING

FOOD AND DRINK

EAT WELL

Business class passengers on ­ long-haul flights can enjoy Signature Menus prepared by chefs from top restaurants.

The menus offer passengers a taste of Nordic flavours.

Foods to fuel on European flights FANCY A SNACK ONBOARD? Then take a look at the Sky Bistro menu card in your seat pocket. For a small fee, you can choose from a tasty ­selection of food and ­beverage options combining the best of Europe and Asia. Coffee, tea, water, and Finnair’s ­signature blueberry juice are always served free of charge on all Finnair flights.

WELLBEING

MINDFULNESS

INFLIGHT EXERCISES

Sit back and relax

These moves keep you fit while flying. Hold each movement for a few seconds and repeat five times per side.

Mindfulness instructor Aleksi Litovaara's exercises will help you feel calm and rested during your flight.

1

BE AWARE: The basic idea of mindfulness is that you have arrived. The aircraft is already taking you where you need to be so just sit back and relax. Watch, listen, and feel your present environment.

CIRCLES

LIFT

RAISE

LOWER

Lift one foot and draw circles with your toes.

Reverse direction.

Lift one knee up and then lower your foot back down to the floor.

Keep heels on the floor and lift your toes upwards, then release.

Keep toes on the floor and lift your heels upwards, then release.

2

TACKLE ANXIETY: If you experience nervousness or restlessness, try holding an object in your hand. It will help bring your attention to that simple physical sensation instead of getting caught up in your own thoughts.

3 SHRUG

NOD

ROTATE

TURN

Lift your shoulders up towards your ears and release.

Lower your chin slowly towards your chest and lift back up again.

Gently rotate your head from side to side. Keep your shoulders relaxed.

Slowly lower your left ear to your left shoulder and then back up again.

THINK POSITIVE: This is a good ­moment to choose nice words towards yourself and other passengers — if only in your mind. You can also ask yourself: what do I need right now? It may well be reading a book or getting some rest instead of working on your computer. aleksilitovaara.com

SEPTEMBER 2017

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FLY FINNAIR ENTERTAINMENT

BE ENTERTAINED AND CONNECTED Experience the Nordic Sky entertainment system and the Nordic Sky Wi-Fi portal onboard Finnair A350 XWB aircraft.

THE NORDIC SKY inflight ­entertainment system is available onboard Finnair A350 flights. Not only will you stay entertained with a wide range of movies and TV series, you can stay up to date on what’s happening during your flight, from when dinner is served to updated arrival information and the local weather.

With the Nordic Sky Wi-Fi portal, you can enjoy a host of fantastic services via your own mobile device. You can access finnair.com and Finnair services such as destination information, preorder shopping, and customer care chat.

Passengers can purchase Wi-Fi access for one hour (€7.95), three hours (€11.95), and full-flight 12 hours (€19.95). Business Class passengers and Finnair Plus Gold members get one-hour complimentary internet access and Finnair Plus Platinum members get full-flight complimentary access.

Here’s how to get started: Follow your 1. Turn your device flight with to flight mode and ­enable Wi-Fi real-time views 2. Join the Wi-Fi from the flight ­network Nordic cameras via Sky 3. Open the browser Nordic Sky. of your choice 4. Start exploring at nordic-sky.finnair.com

PICK OF THE MONTH Comedy

ROUGH NIGHT. A group of friends are horrified when the male dancer they hired for a wild bachelorette party in Miami winds up dead.

82 BLUE WINGS SEPTEMBER 2017

WHAT’S PLAYING

ON SCREEN Latest films and TV series

MOVIE PIRATES OF THE CARRIBEAN: DEAD MEN TELL NO TALES. Captain Jack Sparrow is pursued by an old ­rival who has escaped from the Devil’s Triangle, determined to kill every pirate at sea.

MOVIE BAYWATCH. Devoted lifeguard Mitch clashes with a brash new recruit. Together, they uncover a local criminal plot that threatens the Bay. MOVIE KING ARTHUR: LEGEND OF THE SWORD. Arthur grows up in the back alleys of the city.

When he pulls the sword from the stone, he must acknowledge his true legacy.

TV SERIES MOOMINS. The charming animated ­adventures of a creature called Moomintroll and his friends and family.

TV SERIES ANGRY BIRDS. Red, Chuck, Bomb, Matilda, Terence, and The Blues need to keep the eggs safe from the pigs.

CONNECT Wi-Fi is available on A330 and A350 aircraft. It takes about 30 seconds to connect to the internet during your flight. It’s that easy!

PLUG IN!

All Airbus A330 aircraft are equipped with an electrical socket, which you will find under your seat.

On the Airbus A350 aircraft, you will find a USB port located in the seatback monitor in Economy Class and directly from the seat in ­Business Class.

FLY FINNAIR INFLIGHT SHOPPING

SEPTEMBER DEALS WHEN YOU PRE-ORDER Back to business! Discover a new way to shop this month: pre-order before your next Finnair flight and receive 20% off. Your purchase will be waiting in your seat when you board. Visit the Finnair Shop: finnairshop.com

HAUPT LAKRIDS 3 flavours Available in pre-order shopping catalogue €7 each or €19 for all 3

20% OFF when you pre-order GET 20% OFF when you pre-order before any Finnair flight flown i­n September! Finnair carries a wide ­selection of c­ osmetics, fragrances, gift items, confectionary, and jewellery, all of which can be ­purchased before your flight. On most Intercontinental flights and flights to and from destinations outside the EU, wine and spirits are available for purchase. You also earn Finnair Plus points with every purchase.

ELIZABETH ARDEN 8-Hour All-Over Miracle Oil Available in pre-order shopping catalogue €25

HOUSE OF ELLIOTT Aura necklace Available in pre-order shopping catalogue €58

HOUSE OF ELLIOTT Sisu, rubber bracelets, unisex Available in pre-order shopping catalogue €48

SKAGEN Anita women’s watch Available in pre-order shopping catalogue €128

SAVE 19%

PRE-ORDER SAVE 25% ESTÉE LAUDER Pleasures EDP 2 x 30ml Available in pre-order shopping catalogue €45

for stress-free shopping Ordering in advance is always a good idea.

You can save up to 60 per cent compared to city prices. There’s no minimum order and your ­purchase will be waiting in your seat on your next flight! finnairshop.com

SEPTEMBER 2017

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FLY FINNAIR SUSTAINABILITY

VALTIONEUVOSTO

BETTER PLANET Finnair’s sustainability strategy is built on three principles: CLEANNESS Finnair has reduced its carbon dioxide emissions by more than 19 per cent per tonne-kilometre and is also working to systematically lower aircraft noise at airports and in the air.

One key way to reduce carbon emissions and noise is to fly with modern aircraft: the average age of Finnair’s fleet is less than 10 years. The airline has received 10 of 19 forthcoming Airbus A350 aircraft, which cut back on fuel consumption and emissions by 25 per cent over the previous generation of planes.

SUSTAINABILITY THROUGH DIVERSITY FINNAIR is focused on promoting a more inclusive, multicultural workplace and society. As part of the UN 2030 Agenda for Sustainable Development, the airline has committed to reporting on its progress to foster a diverse and accepting ­community, emphasising equality in its customer relationships, and encouraging employees to seek out opportunities for continuous education.

Finnair is also closely involved in Society’s Commitment to Sustainable Development, Finland’s initiative to carry out the 2030 Agenda. The effort is run by the Prime Minister’s Office. More than 600

organisations including large companies, schools, non-profit organisations, and cities have made their own commitments and joined the movement. A new follow-up system for monitoring and measuring sustainable development in Finland will be unveiled in the fall.

This July, at the UN High-Level Political Forum for Sustainable Development held in New York, Finnair was part of Finland’s delegation. During the two-week forum the delegation shed light on a variety of issues including sexual and reproductive rights, food security, and gender equality. commitment2050.fi

BEST PRACTICES FINNAIR is signatory to the UN Global Compact, an initiative aiming to make ­human rights, fair labour standards, environmental responsibility, and anti-­ corruption core parts of the participating companies’ operations.

THE AIRLINE has been given “Prime” status with a score of B- by responsible investment rating agency OEKOM. Finnair has also consistently been the highestrated airline in CDP’s (Carbon Disclosure Project) review. In 2016, Finnair’s score was A-.

FINNAIR is a member of the Climate Leadership Council, an initiative bringing together leading Finnish businesses to combat climate change and foster business eco-technologies.

84 BLUE WINGS SEPTEMBER 2017

Finnair was one of the first airlines to receive an IATA Environmental Assessment (IEnvA) certification; this environmental management system is a set of processes and practices that help airlines reduce their environmental impacts and increase operating efficiency.

Finnair invests in the development of alternative fuels (it operated its first commercial biofuel flight in 2011). It also supports the International Air Transport ­Association’s (IATA) goal of carbon-neutral growth from 2020, and cutting airline emissions in half by 2050.

CARE Wellbeing and inclusivity are promoted at the workplace through training opportunities, an annual survey, and other programmes.

Finnair is part of the Commitment to Sustainable Development, an initiative supporting the UN’s Agenda 2030. It invites Finnish organisations to make pledges towards a carbon-neutral society, sustainable work and lifestyle, and more. Finnair’s focus is on promoting equality, nondiscrimination, and diversity at the workplace and with stakeholders.

COLLABORATION Engaging in an open dialogue with industry stakeholders, environmental organisations, and other partners is key to Finnair’s corporate responsibility plan.

Finnair Plus members can make point donations via the Finnair Shop to The Finnish Association for Nature Conservation, Crisis Management Initiative (CMI), The Association of Friends of the University Children’s ­Hospitals, The Cancer Society of Finland, The Finnish Red Cross, UNICEF Finland, Hope, and UN Women.

FLY FINNAIR HELSINKI AIRPORT

HAPPY LANDINGS

Arriving and departing at Helsinki Airport Helsinki Airport

HELSINKI AIRPORT has 35 automatPASSENGERS at Helsinki Airport ed border for travellers can usecontrol the 30 gates automated border flying to/from destinations control gates.

Fifteen of outside these of theare Schengen of these locatedarea. in theFifteen departure arehall. located the departure hall. In Thein Finnish Border Guard’s addition, 15 automated borderhelps conautomated border control trolserve gatesgrowing are located in the upstairs passenger volumes arrival hall while another five are at Helsinki Airport. available the Japanese, downstairsand arrival EU,inEEA, Swiss hallnationals (for EU/EEA/CH citizens passonly). with biometric Passengers from the EU, EEA, CH, ports can take advantage of the Japan, and South Korea with biometautomated border control gates. ric passports can nationals, take advantage of Other foreign who are theexempt automated control gates fromborder the visa requirement upon arrival departure.

Austraand hold aand biometric passport, lian,may Canadian, ealand, and also useNew the ­Zautomated US citizens with biometric passports border control upon departure. mayThis alsoservice use theis automated border available for control upon departure All Australian, Canadian,only.

Japanese, other nationalities are obliged use New Zealand, South Korean,toand theU.S. manual (manned) border control citizens.

The automated booths located in the departureby and border control is monitored arrival halls.guard Registration in secure advance a border ensuring is not required. border crossings.

Please notenote thatthat passengers travPlease passengers elling with infants, baggage travelling with an infant, trolleys, baggage or wheelchairs must use must the manual trolley or wheelchair use the border control lane.control lane. manual border

AUTOMATED BORDER CONTROL Place your passport with the info page face down on the reader. Please wait while your passport is being read for biographical and biometric data. When the scan is complete, the gate will open. ヘルシンキ・ヴァンター空港シェンゲンエリアで は、入出国審査の際に自動化ゲートをご利用頂けま す。対象となるのはICパスポートをお持ちのお客様 です。

대한민국 전자여권을 소지한 승객께서는 유럽에서 한국으로 입국 시, 헬싱키 공항에서 자동출국심사 서비스를 이용 하실 수 있습니다.

① パスポートの顔写真ページを読み取ります。該当 ページを読み取り機の上に置いて下さい。個人情報 と生体認証データを読み取ります。

우선, 전자여권의 사진 페이지를 인식장치에 올려주시기를 바랍니다. 이 과정에서 여권정보가 시스템에 자동 인식됩니다.

② ゲートが開いたら中に入り、右を向いて下さい。 パスポートの顔写真と照合します。バックパック・ 帽子・眼鏡などは外して下さい。足跡マークの上に 立って画面を正面からまっすぐに見て下さい。 ③ 二番目のゲートが開いたら、入国審査官のカウン ターにお進み下さい。パスポートを確認した後、入 国または出国スタンプを押印致します。シェンゲン エリア居住許可証をお持ちの方は、入国審査官にご 提示下さい。

finnair.com/jp

첫 번째 게이트가 열리면 안으로 들어가 오른쪽에 위치한 카메라로 안면인증을 거치게 됩니다. 이후 마지막 게이트에서 출입국관리 직원의 출국확인도장을 받으시면 됩니다. 보다 간편하고 빠른 본 자동시스템의 많은 이용 바랍니다. 대한민국 전자여권은?

2008년 8월 25일 이후 발급된 여권으로 표지 하단부에 전자칩과 안테나가 내장 되어 있는 여권입니다.

finnair.com/kr

Enter through the gate and turn right. Please remove your backpack if you’re wearing one and stand on the footprints on the floor. Remove your your glasses andStand hat. Stand stilllook and directly look directly glasses and hat. still and at at screen, keeping your visible. thethe screen keeping your faceface visible.

TheThe camera camera will compare your facialwith image the will compare your facial image thewith biometbiometric scanned from your passport. ric featurefeature scanned from your passport.

Wait Wait the second opens. until until the second gate gate opens.

The border check for EU, EEA, and Swiss nationals is completed when the gate opens. Other foreign nationals must move towards the border guard, who will check your entry stamp and mark your passport with an exit stamp.

SEPTEMBER 2017 NOVEMBER 2016

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FLY FINNAIR HELSINKI AIRPORT

WELCOME TO HELSINKI AIRPORT 34 HOW TO TRANSFER Check your gate and departure time on the airport monitors. All Finnair and Nordic Regional Airlines (Norra) departures are located in the same terminal.

If you do not have a boarding pass for your connecting flight, please contact the transfer service desk.

Most passengers transferring from non-EU countries to EU countries must go through security and passport control. Please note that liquids are restricted in carry-on baggage.

If your baggage has not been checked through to your final destination, collect it from the baggage claim area, and go to check in and security control.

SHOP

BUS CONNECTION The Finnair City Bus to the Helsinki Railway Station leaves from Terminal 2 every 20 minutes, stopping also at Terminal 1.

Travel time is about 30 minutes.

Price: €6.30

86 BLUE WINGS SEPTEMBER 2017

31a-e 30

31x 31

Security control

SHOP

Border control

SHOP

SHOP

Bo con

2ND FLOOR

FINNAIR LOUNGE FINNAIR PREMIUM LOUNGE

BUS GATES 50 A–M

BUS GATES 51 A–D

52

NONSCHENGEN AREA

FLIGHT DISRUPTIONS In case a flight is delayed or cancelled, Finnair will make every effort to keep you updated. Please make sure that you have provided Finnair with your email address and phone number.

2ND FLOOR 53 GROUND FLOOR

SHOP

54

TRAIN CONNECTION The Ring Rail Line connects Helsinki Airport to downtown Helsinki. There is direct access from the corridor b ­ etween T1 and T2 terminals to the train station by two lifts and three escalators.

CHECKING IN Checking in to your Finnair flight is easy. You can save time by checking in at a self-service kiosk at the airport, online 36 hours before departure, or by text message. For flights to the U.S., online check in opens 24 hours before departure.

32a

TRANSFER SERVICE 3

AUTOMATED BORDER CHECKS are available to passengers with biometric passports. The service is available for ­Australian, Canadian, EEA, EU, Japanese, ­New ­Zealand, South Korean, Swiss, and U.S. citizens. See more ­information on page 85.

FINNAIR TRANSFER SERVICE desks in Helsinki Airport T2 ­terminal are ready to help you with any inquiries related to your connection flights.

32

NON-SCHENGEN AREA

Border control

TRANSFER SERVICE

33

SOUTHERN TERMINAL OPENING JULY 2017 GATES 54–55

SERVICES AND FACILITIES SHOP SHOPPING Receive special offers for airport services when you show your Finnair Plus card. You will recognise our partners by the Finnair Plus symbol. Helsinki Airport features more than 30 shops and boutiques and various restaurants and cafés.

WIRELESS INTERNET Helsinki Airport offers free Wi-Fi throughout the airport.

CHILDREN Children’s playrooms offer videos, microwave ovens, and baby care facilities.

55

NON-SMOKING Smoking at Helsinki Airport is prohibited outside of designated smoking rooms.

SHOP

FLY FINNAIR HELSINKI AIRPORT WALKING TIME GATE 24–30: 7 MIN

T2 29

28

LOST AND FOUND Restaurant & Deli Fly Inn

27

26 SHOP

SCHENGEN AREA

SHOP

SHOP

GATE AREA

Security check

24

25 TRANSFER SERVICE 2

SHOP

23 SHOP

FINNAIR LOUNGE

Security

order ntrol

CHECK-IN 240–270

P

SHOP

SHOP

FINNAIR check CHECK IN/ SERVICE DESKS 201–229

22

GROCERY

21

INQUIRIES Lentäjäntie 1 (next to T2, street level) Open Mon–Fri 9 am–5 pm and Sat 9 am–3 pm. Tel 0600 41006 (€1.97/min + local network charge)

3RD FLOOR

PHARMACY TOURIST INFO

SH

OP

20

1ST FLOOR

SHOP

19 18 17 16

TRANSFER SERVICE 1

15

CHECK IN 101–114

GROUND FLOOR

T1

14

Security check

BAGGAGE STORAGE

13 LOUNGE LAYOVER The new Relax area in the Finnair Lounge near gate 22 in the Schengen area offers a welcoming respite between flights with comfortable seating and two Neurosonic massage chairs. There’s also a separate work space with four conference tables and two private phone booths. To round out the Nordic experience, guests can indulge in a delicious menu prepared by Fazer Food Services. The Finnair Lounge is open daily from 5:30 am to midnight.

GATE AREA

2ND FLOOR

12

11

SHOP

1ST FLOOR SEPTEMBER 2017

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FLY FINNAIR FLIGHTS WITHIN EUROPE KARTAT Great Circle Estimated FROM HELSINKI AMSTERDAM ALANYA/GAZIPASA ALICANTE ARRECIFE ATHENS BARCELONA BERGEN BERLIN BIARRITZ BILLUND BRUSSELS BUDAPEST CATANIA CHANIA COPENHAGEN CORFU DALAMAN DUBLIN DUBROVNIK DÜSSELDORF EDINBURGH EILAT EKATERINBURG FRANKFURT FUERTEVENTURA FUNCHAL GDANSK GENEVA GOTHENBURG HAMBURG HERAKLION IBIZA INNSBRUCK KAZAN KOS KRAKOW LAS PALMAS LISBON LJUBLJANA LONDON MADRID MALAGA MALTA MANCHESTER MENORCA MILAN MINSK MOSCOW MUNICH MYTILENE NAPLES NICE OSLO PALMA DE MALLORCA PAPHOS PARIS PISA PRAGUE

Distances km

1525 02:35 2722 03:45 3034 04:25 4518 05:55 2490 03:40 2632 03:55 1112 03:30 1123 02:00 2581 03:45 1060 01:50 1651 02:40 1481 02:20 2636 03:45 2756 03:50 895 01:40 2329 03:25 2639 03:40 2030 03:10 2027 03:00 1512 02:25 1717 02:40 3457 04:45 2098 03:05 1543 02:35 4578 06:05 4310 05:45 768 02:00 1994 03:00 785 01:25 1172 02:00 2777 03:55 2897 04:00 1701 02:35 1521 02:30 2620 03:45 1186 02:00 4700 06:10 3369 04:50 1713 02:40 1863 03:10 2950 04:25 3357 04:35 2822 04:15 1817 03:00 2688 04:05 1953 03:05 740 01:25 876 01:40 1577 02:30 1471 03:35 2283 03:25 2202 03:25 766 01:30 2777 04:00 2898 04:00 1900 03:05 2093 03:20 1322 02:10

TÄHÄN KARTTA

WINTER 2017: FINNAIR ADDS FLIGHTS TO POPULAR WINTER DESTINATIONS IN LAPLAND, INCLUDING NEW NON-STOP FLIGHTS FROM LONDON, PARIS, AND ZÜRICH LONDON GATWICK – IVALO LONDON GATWICK – KITTILÄ PARIS – KITTILÄ ZÜRICH – KITTILÄ

2 WEEKLY FLIGHTS 1 WEEKLY FLIGHT 1 WEEKLY FLIGHT 1 WEEKLY FLIGHT

8 DECEMBER2017 2014 88BLUE BLUEWINGS WINGS SEPTEMBER

Great Circle Estimated Distances Flight km Times

Flight Times PREVEZA PULA REYKJAVIK RHODES RIGA RIMINI ROME SALZBURG SAMARA SANTORINI SKIATHOS SPLIT STOCKHOLM ST. PETERSBURG TALLINN TARTU TEL AVIV TENERIFE NORTE TENERIFE SUR VARNA VENICE VERONA VIENNA VILNIUS VISBY WARSAW ZAKYNTHOS ZÜRICH

2397 03:25 1865 02:55 2429 3:50 2668 03:45 382 00:55 1993 03:00 2235 03:25 1592 02:30 1698 02:35 2660 03:40 2353 03:30 1956 02:55 400 01:00 301 01:00 101 00:30 245 00:50 3230 04:25 4691 06:10 4745 06:10 1911 02:55 1847 02:55 1903 02:55 1462 02:30 633 01:15 481 01:25 940 01:40 2526 03:55 1781 02:45

SCHEDULED DESTINATIONS LEISURE DESTINATIONS PARTNER-OPERATED CODE-SHARE OR MARKETING DESTINATIONS SEASONAL ROUTE EW SCHEDULED N SEASONAL ROUTE

NEW SCHEDULED DESTINATION IN 2017

Atl Oc antic ean

DOMESTIC FLIGHTS New

quay

FROM HELSINKI IVALO JOENSUU JYVÄSKYLÄ KAJAANI MARIEHAMN KEMI/TORNIO KITTILÄ KOKKOLA/PIETARSAARI KUOPIO KUUSAMO OULU ROVANIEMI TAMPERE TURKU VAASA

931 01:35 360 01:00 235 00:50 464 01:20 282 00:55 609 01:35 823 01:25 391 01:10 335 01:00 667 01:15 514 01:05 697 01:20 143 00:35 150 00:35 348 00:55

Bay of B isca ya

Arct ic

Ocea n

FLY FINNAIR IMPORTANT INFORMATION

Nor weg ian S ea

Nort

h Sea

Heraklion

Medit erranea n Sea SEPTEMBER 2017

on

on-D

tov-

Ros

BLUE WINGS 89

rctic

Arctic Ocean

FLY FINNAIR FLIGHTS INTERCONTINENTAL Circle Estimated KARTAT Great Distances Flight FROM HELSINKI

km

GREENLAND

Times

BANGKOK 7912 09:45 BEIJING 6325 07:55 CHICAGO 7139 09:15 CHONGQING 6736 08:40 DELHI 5229 06:50 DUBAI 4537 05:55 FUKUOKA 8060 09:30 GOA 6328 8:50 GUANGZHOU 7693 09:30 HAVANA 8703 11:15 HÔ CHI MINH CITY (Saigon) 8510 10:50 HONG KONG 7821 09:35 KRABI 8350 10:20 MIAMI 8342 11:10 NAGOYA 7780 09:40 NEW YORK 6626 08:45 OSAKA 7751 09:30 PHUKET 8312 10:05

PUERTO VALLARTA 9960 12:30 PUERTO PLATA 8410 11:15 SAN FRANCISCO 8724 10:45 SEOUL 7050 08:40 SHANGHAI 7410 09:05 SINGAPORE 9272 11:30 TOKYO 7849 09:45 XIAN 6421 07:50

Atlantic Ocean

Havana Puerto Vallarta

FINNAIR PLUS members earn Plus points from travelling on any ­scheduled flight with a oneworld airline.

The oneworld alliance flies to more than 1,000 destinations.

Pacific Ocean

Ocea n Atlantic Ocean

South Sandwich Is

8 BLUE WINGS DECEMBER 2014

Arctic Ocean

FLY FINNAIR IMPORTANT INFORMATION

an

Agadir

Taiwan

Pacific Ocean

Indian Ocean

Good Hope

n

ch Is

DECEMBER 2014 BLUE WINGS 8

FLY FINNAIR FLEET

AIRBUS A350-900 Number 10+ 9 on order Seating capacity 297 Length 66.8 m Wingspan 64.75 m Cruising speed 903 km/h Maximum cruising altitude 13,000 m

AIRBUS A330-300 Number 8 Seating capacity 289/263 Length 63.6 m Wingspan 60.3 m Cruising speed 870 km/h Maximum cruising altitude 12,600 m

AIRBUS A321 (ER) Number 15 Seating capacity 196–209 Length 44.5 m Wingspan 34.1 m Cruising speed 840 km/h Maximum cruising altitude 11,900 m

AIRBUS A320 Number 10 Seating capacity 165 Length 37.6 m Wingspan 34.1 m Cruising speed 840 km/h Maximum cruising altitude 11,900 m

AIRBUS A319 Number 8 Seating capacity 138 Length 33.8 m Wingspan 34.1 m Cruising speed 840 km/h Maximum cruising altitude 11,900 m

EMBRAER 190 Operated by Norra Number 12 Seating capacity 100 Length 36.2 m Wingspan 28.7 m Cruising speed 850 km/h Maximum cruising altitude 12,300 m

92 BLUE WINGS SEPTEMBER 2017

FLY FINNAIR MY FINNAIR

MY FINNAIR EVERY SEAT HAS A STORY It’s the customers who make Finnair and that’s why we’ve dedicated this page to your travel stories.

#FEELFINNAIR Share your Finnair moments on I­nstagram using @feelfinnair.

And if you want to get featured use #feelfinnair.

MEET THE FREQUENT FLYER What is your all-time favourite ­destination? Khao Lak in Thailand.

What is your go-to airplane snack?

I really like Elovena snack cookies – my mom always packs a few for me.

osm_aviation What a gorgeous view! #airbus #clouds Picture: @dekadenzsane

What items could you never travel without? My sleep bunny “Kani” and my iPad. How do you stay busy onboard? I like to watch movies or play games (my parents let me play as long as I want on the Finnair flight)!

Vertti Juusola has been a Finnair Plus ­member since 2013.

Finnair Plus tier: Junior Avg. flights per year: 4 Next destination: Manchester

What is the most impressive airport you have visited? London Heathrow. I like to watch the jumbo jets take off and land. joonasco The raincoat is purely aesthetic. #ourfinland

APP & AWAY

QUESTIONS? Twitter: @FinnairHelps Facebook: facebook.com/finnair Finnair chat: Live chat is available on weekdays from 7 am to 10 pm, on Saturdays from 9 am to 6 pm, and on Sundays from 10 am to 10 pm (Finnish time).

Find Finnair on WeChat! Scan and follow Finnair’s official WeChat account.

Finnair’s mobile app is now available to everyone who has a Finnair booking.

Log in with either your Finnair Plus member ID or your booking reference number and surname.

Go to finnair.com to learn more.

feelfinnair Santorini is truly magical.

Finnair flies to Santorini once a week during the summer season #santorini #santoriniview #greece @annakaroliinaboele

SEPTEMBER 2017

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93

FINNAIR PLUS FREQUENT FLYER PROGRAM

JOIN NOW

A world of benefits for ­frequent flyers

THE FINNAIR PLUS PROGRAM allows you to earn both tier points and award points when travelling with Finnair or a ­oneworld airline and from ­services provided by Finnair Plus partners.

As a Finnair Plus member you get instant access to valuable benefits including:

· A head start on special flight sales · Exclusive members prices on offers · Earn and use points on Finnair, oneworld, and partner airline flights · Earn and use points on numerous worldwide partner services

RENEWED FINNAIR PLUS With our latest changes, it’s easier to reach tier ­membership. You can also enjoy simpler ways of ­earning and using points for Finnair flights.

Read more about the changes: finnair.com/plus

DID YOU KNOW? JOIN FOR FREE by filling in the Finnair Plus form attached to this magazine or online at finnair.com/plus

NEW WAYS TO USE POINTS AS A FINNAIR PLUS MEMBER you can

use your Finnair Plus award points for additional ­Finnair services such as seat selection, meals, and extra baggage payments online.

The number of points you pay depends on your flight and the chosen service.

You can pay for additional services at the time you book your reservation, or later through the ­Manage Booking tab. finnair.com/plus

94 BLUE WINGS SEPTEMBER 2017

FINNAIR PLUS FREQUENT FLYER PROGRAM

FINNAIR PLUS MEMBERSHIP

FINNAIR PLUS TIERS AND BENEFITS JUNIOR Children aged 2–17 can join the Finnair Plus Junior program. The points earned can be spent on award flights as well as for fun reward items.

BASIC · F lights awards · Additional

baggage charges with points · Extra

services for flights with points · Partner

service purchases with points · Waiting

list priority based on tier SILVER · One

extra bag (max. 23 kg) free of charge · F innair lounge access* · P riority Lane · 1 0% points bonus · 10%

discount on ­Finnair tax-free purchases outside of the EU * Chargeable from August 1, 2016

All tier benefits are valid on Finnair flights (AY operated and AY marketed)

GOLD · Special

baggage free of charge · T ravel class upgrades · F innair and oneworld Business Class and Frequent Flyer lounge access + 1 guest · P riority Lane · 1 5% points bonus · 10%

discount on Finnair tax-free purchases outside of the EU PLATINUM · G old card giveaway · Special

baggage free of charge · T ravel class upgrades · Travel

upgrades for family members · F innair and oneworld Business and First Class and Frequent Flyer lounge access + 1 guest · P riority Lane · Points

do not expire during tracking period · 2 5% points bonus · 10%

discount on Finnair tax-free purchases outside of the EU

Remember to keep your Finnair Plus card with you at all times to make sure you don’t miss out on opportunities to earn points!

EQUIVALENT ONEWORLD TIERS Finnair Plus oneworld Basic --Silver Ruby Gold Sapphire Platinum Emerald

SEPTEMBER 2017

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95

FINNAIR PLUS NEWS THIS MONTH

TIPS FROM FINNAIR’S CUSTOMER LOYALTY TEAM

MAKE YOUR ACCOUNT MORE SECURE You now have the option to protect your Finnair Plus account with two-factor authentication.

When enabled, this feature adds an extra layer of security and minimises the risk of fraud.

To set up two-factor authentication, go to the Advanced login tab on the Update Profile page and follow the instructions. Go to finnair.com/ plus for more information.

PARTNER BENEFITS

EARN POINTS WITH KALIGO

TIME IS OF THE ESSENCE

BOOK your next trip now! With our new hotel partner Kaligo, you can earn 5–15 points per euro at more than 465,000 hotels around the globe.

What’s more, you can now use your points directly to pay for your hotel stay, or use a combination of money and points.

LINDROOS sells Finland’s largest selection of luxury watches and Scandinavian jewellery. The company is rooted in tradition, which dates back more than 130 years. Earn Finnair Plus points for every euro spent at one of the shops at Helsinki Airport.

kaligo.finnair.com

finnairshop.com

96 BLUE WINGS SEPTEMBER 2017

Mikko Kaksonen Manager, Digital Loyalty 1. EARN MORE POINTS on your hotel booking by ­using PointsHound. Book from a selection of over 150,000 hotels and earn 500-5,000 Finnair Plus points. pointshound.com 2. SPORTS AND MOVIE fans in the Nordic countries can use points for a Viaplay Total voucher code. You can also download content for offline viewing.

3. UPDATE YOUR Finnair Plus profile with your phone number and benefit from ­automatic check-in. If you don’t check in by yourself, we will automatically do it for you and send your ­boarding pass to your mobile. P.S.: You can still change your seat. finnairshop.com

FINNAIR PLUS TOP PICKS THIS MONTH

USE YOUR POINTS WISELY FOR THIS SEASON’S BEST! NOW YOU CAN FIND Finnair gift cards, partner services, and award vouchers as well as Finnair Shop brands all under the same roof.

Simply log in using your frequent flyer number, place your order, and pay with Finnair Plus points, money, or a combination of both.

Shop for the always affordable 1,000 Point Special Offers and your Plus points can be worth hundreds of euros! finnairshop.com

TOP 5 PARTNER SERVICES THIS MONTH 1. LOTTE mobile gift card: from 2,500p 2. IHG hotel rewards exchange: from 20,000p 3. ROYAL RESTAURANTS award voucher: from €24 + 2,000p 4. FINNAIR TAX FREE award voucher: from €14 + 1,000p 5. SOKOS HOTELS award voucher: from €49 +3,000p Gift vouchers can be redeemed with points or a combination of money and points.

1 ,000 POINTS SPECIAL OFFERS

BOSE SOUNDLINK REVOLVE PLUS BLUETOOTH SPEAKER €379.95 Member offer €355 + 1,000p Available in black and white only!

FLINT DEVICE METALLIC LINT ROLLER & REFILL €18.80 Member offer €14 + 1,000p

ARTEK PENDANT LIGHT A330S €359 Member offer €269 + 1,000p

MARIMEKKO TIARA BATH TOWEL, 2PC €70 Member offer €49 + 1,000p

MARIMEKKO TIARA HAND TOWEL, 2PC €31 Member offer €20 + 1,000p

SEPTEMBER 2017

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FINLAND IN FIGURES

ECONOMY According to Statistics Finland, the wages and salaries sum of the whole economy grew by 2.1 per cent year-on-year from April to June.

FINLAND

ECONOMIC STRUCTURE

IN FIGURES

Employed persons by industry, 2nd quarter 2017 (per cent of total)

AREA • 390,908 sq. kil­o­me­tres, of ­which 9% is fresh water; land area is 303,912 ­sq. kil­o­me­tres. There are 188,000 lakes. 7% of the l­and is ­utilised agricultural area. Forests (mainly pine, spruce, and birch) and other wooded land (e.g. alpine birch f­ orest) cover 76% of the land area.

GOVERNMENT • Sove­reign par­lia­men­tary re­pub­lic ­since 1917.

• The pres­i­dent is elect­ed eve­r y six years. The current president of Finland, Sauli Niinistö took office in March 2012. The 200 mem­bers of Par­lia­ment are elect­ed for fouryear terms.

• Finland has been a member of the European Union since January 1995.

ECONOMY • GDP 2016*: 216 billion euros, the annual change in volume 1.9% (*preliminary) •A nnual inflation rate as of July 2017: 0.5% •C urrency: Euro

Construction and energy 9%

Miscellaneous services

13%

34%

Manufacturing

15% 4% Agriculture

10%

15%

Financial and business services

Trade and hotel

Transport and communications

GDP

48%

Other manufactured goods

24%

Forest products

15%

Food prod. and textiles

13%

Nominal

Adjusted for Purchasing Power Standard

64,000 48,400 46,600 39,200 38,000 36,100 33,300* 29,000

43,400 36,400 35,900 31,700 35,700 31,200 30,300* 29,000

Foreign trade 2016 exports by products by activity: 51,780 MEUR (per cent of total) Forest industry products

21.9%

Chemical industry products

19.7%

Other industries

18.4%

Metals and metal products

14.4%

Machinery and equipment

13.4%

Electric and electronics industry products

12.2%

*preliminary

MONTHLY TEMPERATURES IN HELSINKI 2016

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Mean˚C -8.8 0.3 0.9 4.8 13.8 15.3 17.8 16.4 13.3 5.6 0.0 0.2 Max˚C 4.7 4.1 9.7 12.6 22.8 25.4 25.4 22.6 21.6 15.1 7.6 7.0 Min˚C -23.9 -8.9 -7.0 -1.1 4.5 6.2 11.3 8.9 5.6 -1.2 -10.4 -11.0

More information: finland.fi, goodnewsfromfinland.com, findicator.fi

98 BLUE WINGS SEPTEMBER 2017

Metal and engineering products

EXPORTS BY PRODUCTS

Gross domestic product per capita 2016 (EUR)

Norway Denmark Sweden Finland Germany UK France EU28

Manufacturing

Source: Statistics Finland

POPULATION • 5.5 mil­lion • Life ex­pec­tan­c y: men 78.5 and women 84.1 years • Av­er­age house­hold ­size: 2.0 persons • L anguages: 88% ­speak Finn­ish; 5.3% Swedish; 1.4% Russian • Religion: 72% Lu­ther­an; 1% Orthodox; 25% unaffiliated or unknown • 83% of the pop­u­la­tion aged 25 to 64 ­have com­plet­ed upper secondary or tertiary ed­u­ca­tion and 39% ­have uni­ver­sity or other tertiary qualifications.

FEEL THE SPARKLE OF BANGKOK FLY THE SHORT ROUTE TO THE PEARL OF ASIA.

Colorful Bangkok is all about golden palaces, floating markets and pulsating nightlife. Shop, eat and drink at low prices and get engrossed into the vibrant atmosphere. Finnair flies direct to Bangkok several times a week from Helsinki. Book your flights at finnair.com

Rendez-Vous Moon Automatic Caliber Jaeger-LeCoultre 935A 267 components, 28.800 beats per hour

WAT C H E S & J E W E L L E RY Oy Osk. Lindroos Ab

Aleksanterinkatu 46, Helsinki +358-9-624188 Helsinki Airport Schengen, gate 27 +358-9-3540500 Helsinki Airport Non-Schengen, gate 33 +358-9-3540510 www.lindroos.fi