TRAVEL
THE ART OF ESCAPE: HOW YOMIRA IS REDEFINING THE SUPERYACHT EXPERIENCE BY CHRISTOPHER JACKSON
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f you spend time in the company of the ultra-wealthy, you begin to detect a truth rarely spoken aloud: luxury, real luxury, isn’t about accumulation, it’s about subtraction. Time, noise, worry – the best luxury removes these, leaving only experiences. In this context, the superyacht is not simply a vessel, but a means of detachment. And Yomira, the London-based firm founded by Neil Hornsby and Amanda Armstrong, has grasped this better than most. Founded during the turbulent uncertainty of 2020 – a year when most of us were rethinking our place in the world, not launching new businesses –
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Yomira's emergence is as bold as it is interesting. The duo, with decades of experience in the yachting world, used the enforced pause of the pandemic to refine a vision rooted in personalisation, discretion, and knowledge. "We turned the downtime to our advantage," says Amanda, with a calm assurance. "We focused on our core pillars: knowledge, experience, and pinsharp client service." This is a duo that knows yachts the way a sommelier knows vintages. But more than that, they understand people. Neil talks with obvious affection about the Grenadines and the joy of skimming turquoise waters aboard a
Royal Huisman sailing yacht. Amanda, meanwhile, evokes the Grecian sunlight and the hidden beauty of Corfu with the ease of someone who’s anchored there many times.
"WE FOCUSED ON OUR CORE PILLARS: KNOWLEDGE, EXPERIENCE, AND PIN-SHARP CLIENT SERVICE." The Yomira difference lies in this blend of technical mastery and human insight.