The CEO Sir Martin Sorrell

The Founder Of S4 Capital Surveys The Geopolitical Landscape In 2022 And Finds Both Dangers And Opportunities

While it’s true that the metaverse has been thoroughly hyped, I’ve been listening lately to Bill Gates and others, and it’s clear it will have a major impact. One obvious example is the question of work-from-home patterns and hybrid-working. But my sense is the impact will be much broader than that. For instance, I’ve seen some significant activity recently around training – for instance, the training of pilots and the training of factory processes.

There’s also some fascinating movement on medical processes, and the carrying out of operations. It might even be that metaverse or haptic touch technology will be used to conduct operations. Incredible things are being done and my sense is that from what we’ve been through in the past years that these things will experience dramatic acceleration. We’re on the cusp of massive transformation –and I suspect that what we don’t realise is that inflation will also encourage that.

However, I continue to be worried that the pandemic papered over the cracks of Brexit. I hesitate to say that we forgot about Brexit during the pandemic, but its impact was definitely backgrounded, and understandably so. My view is that as a result of Brexit, the UK growth rate has been badly hit and that it will take many years to get that back – and build businesses more like my own S4 Capital which we’ve built to be genuinely able to look beyond these shores.

To do that you need to realise where the opportunity is.Talking to the forecaster gurus recently has confirmed me in the opinion that the economic opportunities are in Asia – but then nobody will be surprised to hear me say that there are