DIGITAL PRINTING

Digital printing is a direct printing process in which files are sent to the printer without the need of a more costly and time-consuming setup. Through the use of laser technology, the image is first exposed onto a drum or belt, after which toner is overlaid onto the image, then transferred onto the paper. Its direct process makes it the preferred printing method for mid-grade quantity orders.

Variable data printing (VDP) is a type of digital printing in which elements such as text, graphics, and images may be changed from one printed piece to the next using information from a database. Also known as One-to-One Marketing, VDP is a form of direct mail that can deliver highly targeted, custom messages to each recipient. Make your marketing more relevant to individuals, and make a difference.