FC Partner Agent

BECOME A FINE & COUNTRY

PA R T N E R AG E N T

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INTRODUCTION Fine & Country is a global network of property professionals who specialise in the marketing, sale and rental of prime residential properties. Our multi‑award‑winning brand is available to license and is designed for individual Partner Agents, who wish to launch their business, in the lucrative upper quartile of the property market, worldwide.

We deliver all of the branding, marketing, technical support and widespread exposure needed to create clear points of differentiation over the competition, allowing you to focus on building your portfolio of unique premium properties. Becoming a Fine & Country Partner Agent enables you to have the freedom of establishing your own business, whilst backed by our prestigious global brand and infrastructure, enabling you to take your career to the next level. The opportunity to become a Partner Agent with Fine & Country is available to select experienced property professionals, looking for a more flexible way of working, and an attractive commission percentage.

Perhaps you have considered starting your own business, but the costs of getting started have prohibited you thus far. Becoming a Partner Agent could be the perfect solution for you with the benefits of being your own boss, with like‑minded people, with the backing of a respected global brand and all the tools that come with it.

2 | BECOME A F I NE & C OUN T R Y PA RT N ER AGEN T

COULD YOU BE THE IDEAL PA RT N E R AG E N T ?

Partner Agents will typically be experienced estate agency managers, valuers or listers. They will be entrepreneurial-minded, and motivated to generate their own listings. Customer service is at the heart of everything they do, providing high-net-worth clients with a quality experience. Agents can command a professional fee using the exposure and presentation tools Fine & Country offers.

This, combined with your own premium level of service offers a winning formula for your client and you.

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With over 300 locations worldwide, Fine & Country combines widespread exposure to the international marketplace with national marketing campaigns and local expertise from carefully selected property professionals.

At Fine & Country, we pride ourselves on a genuine commitment to customer service, combined with a sophisticated, professional and award‑winning lifestyle approach to property marketing.

We have a detailed understanding of selling exclusive and unique homes, with an impressive track record and international reputation as estate agents that consistently perform to the high standards that our clients demand. We pride ourselves on the far‑reaching strategy of presentation, exposure and service that we employ for all properties we bring to the market – meaning we can connect the right buyer with their ideal home, at the right price for the seller.

4 | BECOME A F I NE & C OUN T R Y PA RT N ER AGEN T

HEADING

TITLE Sub heading

£26,888,993

56,054,102

Equivalent Advertising Value (EAV)*

Circulation*

Print*

Online*

Total number of print copies

Mentions in newspapers and magazines

Mentions in blogs and online articles this month

is the advertising value of the editorial coverage generated

434

5,043

The Sunday Times – 28 May 2023

Evening Standard – 26 April 2023

The Times – 17 March 2023

Making Moves Fine & Country Swansea Circ – 647,622 EAV – £53,795

Area guide to De Beauvoir Fine & Country Islington Circ – 816,378 EAV – £65,415

What £1.5 million buys you in…

Fine & Country Reigate Circ – 365,880 EAV – £15,666

*Annual Report 2023

There will be social media and PR support to ensure you and your properties are exposed effectively to your target market. This includes national advertising, presenting your properties in The Times, Sunday Times and Telegraph, just to name a few, as well as social media exposure such as our impressive YouTube channel.

This is an opportunity to be backed by a highly regarded, well-known brand across the UK, and internationally. We are one of the fastest growing premium estate agency brands in the UK with incredible infrastructure in place to enable your success.

MoneyWeek – 13th January 2023 Houses under the first-time buyers’ £425,000 stamp duty threshold Fine & Country Windermere Circ – 46,081 EAV – £9,086

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HOW MUCH

CAN YOU EARN? What you earn depends on you. You are in control of the hours you work, how many listings you deal with and what you charge. Your limited company will then invoice Fine & Country for your percentage of the fee on completion.

The earnings are uncapped and we will work with you to create a business plan to maximise your potential.

Partner Agents will receive 40% of the fee. Top-performing agents earn 50% if they reach an annual production threshold or charge a 2.5% fee.

The fee will vary depending on the price of the property and the percentage the agent charges.

Based on our current average fee of £20,000, the Fine & Country agent will receive 40% which equates to £8,000 for one transaction.

As an example, this could be a £1 million property with a 2% fee.

£1 MILLION PROPERTY

£1 MILLION PROPERTY

2% FEE

2.5% FEE

£20K

£25K

YOU WILL RECEIVE 40%

YOU WILL RECEIVE 50%

£8K

£12.5K

PER TRANSACTION

PER TRANSACTION

For agents that charge 2.5%, the fee is £25,000, and the agent would receive 50% which equates to £12,500 for one transaction.

A £2 million property with a 2.5% fee equals £50,000 and the agent

ADDITIONAL REVENUE STREAMS

would receive £25,000 (50%).

Working on just one transaction per month (12 per year) based on our average fee of £20,000 an agent would earn £8,000 per month, which is nearly £100,000 per year.

Agents banking £400k a year will earn £200,000 per year (50%) £400k banked fee income could be 20 transactions with an average fee of £20k (eg £1 million property with 2% fee) or 8 transactions with an average fee of £50k (eg £2 million property with a 2.5% fee).

6 | BECOME A F I NE & C OUN T R Y PA RT N ER AGEN T

Seller referral to another UK F&C Agent Buyer referral to another International Agent Lettings commission Mortgage referral fee Conveyancing referral fee Buyer Representation Buying Agent Recruitment referral fee Auction referral fee Overseas Finance Commission Home staging referral fee Recruitment referral fee

G E T T I N G S TA R T E D All Partner Agents will be operating under their Limited company. In addition, the following will be required from the agent as part of the setup process: •

Registration with Redress Scheme

•

HMRC registration for Money Laundering Supervision

THE PREMIUM PROPERTY MARKET SUMMER 2023 REGIONAL UPDATE EAST OF ENGLAND

& Economic Crime Supervision •

Registration with ICO for Data Protection

•

Professional Indemnity & Public License Insurance

•

Disclosure and Barring Service (DBS) check

•

Partner Agents will also be required to pass annual money laundering examinations and pass a level 3 qualification within 12 months of joining

View the Regional Report in full

(training will be provided).

There is a monthly licence fee, transaction fee and a national advertising contribution which will be discussed at the time of your interview.

THE PREMIUM PROPERTY MARKET NATIONAL HOUSING MARKET UPDATE

Scan here to view the National Report

We value the little things that make a home YOUR PROPERTY

IN P A R K L A N E

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WHAT WI L L YOU GET? SETTING YOU UP FOR SUCCESS

S U P P O RT & TO O L S F O R YOUR BUSINESS (included in your monthly licence fee) • Licence to trade under the Fine & Country brand • Business cards • Bespoke marketing menu • Strategy for success brochure • Your property in Park Lane brochure • Presentation folders • Client marketing plan • Multi-media advertising brochure • Collection magazines • Refined magazines • Exclusive Home Worldwide magazines • Monthly national market reports • Monthly PR reports • Email footer • Email address • Auto prospecting postcards • Direct mail postcards • CRM system • Rightmove • Zoopla • Prime Location • Homesearch • Acaboom • HIPLA • AML risk platform • Rightmove training hub • F&C members hub • Weekly online training, coaching, and quarterly in-person training events • F&C website and microsite • Referral system • Email marketing • Digital agency agreements

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We will provide help and support to set up your business. This includes compliance checks and setting up accounts for the following: Acaboom, HIPLA, email, microsite, CRM, and F&C Members’ Hub. Part of the onboarding includes an Academy day at our London office on Park Lane.

ADDITIONAL SERVICES (included in the transaction fee) • Business generation support • Administration support • Sales progression support • Social media support • Compliance support • Marketing & PR support • Brochure production • For sale sign ‑ erection and collection • 200 sold in your area postcards • 200 new to market postcards • Facebook ad campaign for new listing • Facebook ad campaign for sale agreed • 24 hour call answering support • Email response support • Web chat 24/7 • AML checks (buyers and sellers) • Land registry title deeds and title plans • Digital legal pack

A N

E N V I A B L E

HEAD OFFICE LOCATION

Our prestigious Park Lane office will be available for you to use. You can choose to work here and also use the meeting rooms we have available.

Proudly supporting t The Fine & Country F

We’re honoured to have been succe These invaluable funds will help tho

We belong to a network of agents w their local communities around the

Book a complimentary, no-obligatio

[Agent Name] [Fine & Country xxx] [address] [phone number] [email address]

FI N E & C O U N T R Y F O U NDA TI O N The Fine & Country Foundation was founded in 2014 to help combat the causes of homelessness and poverty and has raised over £900,000 to date. Whilst, as a brand, Fine & Country works with the most exclusive properties across the globe, there is no better reason to give something back to those for whom a roof over their head isn’t a given.

THE FINE & COUNTRY FOUNDATION FIGHTING HOMELESSNESS

Fine & Cou 121 Park La foundation

Registered

£100 from each fee is donated to the Fine & Country Foundation

TRAI N I NG A N D S K I L L S

NA TI O NA L A DVERTI SING

Partner Agents will have access to online training and receive ongoing training and support to ensure you are best set up for success in winning instructions using the Fine & Country approach. We have an ethos of Continual Professional Development and learning is a core value.

We provide weekly team coaching sessions, in-person quarterly success days and networking events where you can learn from successful colleagues, and often invite external speakers to make sure we are learning from the best. We have academy days hosted at the Park Lane office and we require agents to undertake a minimum of a Level 3 Qualification in Estate Agency within their first year.

Fine & Country agents contribute to a National Advertising Fund.

These contributions provide a significant fund of around £80,000 per month. A national advertising committee made up of Fine & Country agents decide how this fund is invested on behalf of the network.

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WHAT WI L L YOU GET? FINE & COUNTRY MEM BER S ’ H U B As a Fine & Country Partner Agent, you will also have access to our Fine & Country Members’ Hub, where you will find multiple tools to help you run your business.

• Updates on compliance and important industry announcements • A global referral system to refer leads and generate an income • Our Competitor Analysis Tool tool, to best analyse your local marketplace and establish the opportunities • The Digital Hub where you can choose regularly updated templates to create your direct mail campaign to your target audience • Order property marketing material with ease including professional photography, videos, brochures, EPCs, seller lifestyle interviews • Book inclusion within our prestigious Refined magazine, which is delivered to executive homes across the country and digitally distributed to over 150,000 potential buyers on our database.

OUR PURPOSE, VISION AND VALUES O U R PU R P O S E

O U R VI SI O N

O UR CO RE VA LUE S

To provide our Partner Agents with the tools and support they need to be successful, earn a great income and achieve their goals.

To offer world-class service, extensive marketing and achieve outstanding results for our clients.

To learn.

To take action.

We do our best.

We have fun.

We care.

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HEAR FROM OUR

FINE & COUNTRY AGENTS

Vanessa Bradford Partner Agent, Droitwich Spa I joined Fine & Country after managing a local agency for two years, working six days per week and selling an array of properties. I remember going to value a property which was £1.75m and the clients said that they wanted me to sell their property but they felt the brand I worked for was not prestigious enough.

Two weeks later I was approached by Fine & Country and I have never looked back. I love working for an international brand. Having the flexibility to work from home and manage my diary over the last four years has been invaluable. It is a great environment if you want to succeed. There is fantastic ongoing training and I believe that you are never too good or experienced to learn new things.

Greg Perrins - Partner Agent Derbyshire I started with Fine & Country as someone who’s never worked as a self-employed agent before, however, the support network provided to me and the tools provided by Head Office enabled me to quickly establish myself as a successful agent within my area and achieve some fantastic results. I have now been working for Fine & County for 7 years and I can honestly say that I’m enjoying every moment as each day is different and I get to see some of the counties finest homes. The quarterly meetings also give you the chance to network with fellow agents in the group, learn more, and align your business plan to reflect your goals.

Graham Howell - Partner Agent Coventry After being in the property industry for over 20 years, it was time for me to be my own boss.

The main two reasons that Fine & Country was the perfect business for me to join 3 years ago, were: 1) The freedom it allows me to deliver a world-class service to my customers & clients, and most importantly, to be there as a father for my son, and to my beautiful fiancé.

2) The Fine & Country Foundation which allows my to give back to the community I work in and be an advocate for a fantastic charity that helps people in need and those suffering from homelessness.

Lee Armstrong - Managing Director Becoming an Associate with Fine & Country was the best career move I could have made. After many years of working as a corporate agent, the chance to become self-employed and run my own business was a real breath of fresh air and renewed my love for the industry. You get everything you need. Great support from colleagues, a real sense of belonging to something bigger, even though you are working for yourself and the marketing is on another level compared to previous roles. The brand is so highly regarded by clients and this opens up more opportunities for you. I would recommend anyone thinking of a career move to talk to us and see how this model could work for you.

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I N TE R E S T E D I N B ECO MI NG A PA RTNER A GENT? For more information, contact:

Lee Armstrong – Managing Director lee.armstrong@fineandcountry.com 07496 710557

Paul Quintanilla – Head of Recruitment paul.q@fineandcountry.com 07957 145960

Becoming a Partner Agent is subject to the successful completion of our application and due diligence process.

Scan the QR code to watch the video of how to become a partner agent

The Fine & Country international network of 300 locations worldwide Fine & Country Head Office, 119‑121 Park Lane, Mayfair, London W1K 7AG fineandcountry.com 12 | BEC OME A FINE & C OUN T R Y PA RT N ER AGEN T

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