Vybe Brand Book

vybe you.

Everyone deserves great care, and that’s why we exist.

We don’t just have a mission – we’re on a mission.

Our focus from day one has been on making great care more accessible and approachable for all. On schedule. In the neighborhood. At the right speed. Our community members know us as an urgent care provider that fits their lives and gives them the freedom to be themselves. Life moves at different speeds for each one of us, and we help people keep the pace with straightforward, nearby, high-quality, easy-to-manage care. We welcome people into a world of bright, caring healthcare that revolves around their needs, so they can stop by for a vybe visit and quickly get back to their lives.

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We’re infusing our brand with powerful energy, and we all have a role to play.

Like people, brands have unique personalities. Each time someone interacts with you as a member of vybe urgent care, you provide them with an opportunity to get to know our brand. A brand is an experience, and it’s our goal to make it feel welcoming for our patients, our healthcare partners, our fellow colleagues, and every person we encounter along the way.

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Every interaction matters.

The way we communicate counts. There is a clear sense of urgency driving the care we deliver, but we never rush past the things that matter. All voices are meant to be heard, and we bring that belief to life for our patients by listening until we truly understand. Healthy communication supports healthier patients, and we are always ready with answers, education, and guidance. Our patients walk in looking for solutions, and they walk out with successful care plans and clear next steps.

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Our brand is 100% positive energy.

We are committed to improving the wellbeing of our neighborhoods, and we take that responsibility seriously.

Our brand elements and messaging create meaningful ways for us to reinforce our commitment as we support and lift up our entire community with bold, powerful statements of positivity.

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vybe ready.

vybe caring.

vybe together.

vybe you.

Our capabilities are growing. The elements of our brand are evolving. And they’re all working together to better communicate one fundamental message:

We believe everyone deserves great care.

No matter how much we grow, we remain true to our core.

The invention of urgent care may have preceded us—but we are here to constantly redefine how it’s delivered. Bright. Convenient.

Authentic. Welcoming. We view healthcare as an experience, and we hold ourselves accountable for making it a positive one. We remain true to our roots, but we’re growing in new directions. Our original logo carries our legacy forward, and we’re building on that with a system of connected brand elements that work together to enhance our meaning. We remain true to our identity by serving as a trusted healthcare partner who consistently puts patients at the center of everything we do.

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Why does our mission matter?

OUR PURPOSE INSPIRES US.

Making great healthcare easy for all.

Our mission keeps us focused on the specific ways we can achieve our vision for the near future of our brand. We use our mission as a guide for day-today decision-making.

OUR MISSION FOCUSES US. Why do we need a purpose?

Our purpose guides our goals for the long term. It is our North Star. It shows what we are working toward when we think about the big picture. It shapes the future of our brand.

We deliver uniquely warm and inclusive care to help our patients live their healthiest lives.

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Our core values keep us aligned.

Why are values important?

Everything we do starts with our values. These are the beliefs that we share and that strengthen our team. Our values shape our thoughts and actions every day.

value

internal

external

vybe heard.

Everybody has a voice that matters.

We listen to provide great care.

vybe trustworthy.

Our relationships are built on integrity.

We build trust by delivering on our promises.

vybe supportive.

We have each other’s backs and always show kindness.

Feeling better starts with feeling welcome.

vybe enthusiastic.

We lead with positivity and passion.

We go the extra step to surprise and delight our patients.

vybe fulfilled.

We take joy in helping others and improving our community.

Everyone deserves great care.

We’re ready for you.

Patients want more out of healthcare. They want it to fit into the flow of everyday life, so the services we offer at vybe urgent care centers must be greater than ever—in every sense. As we continue to expand our capabilities and grow our reach, we are proud to function as a go-to healthcare resource for the communities around us. When we become part of the neighborhood, so does accessible healthcare. When we help our patients face their health and wellness challenges, we’re in it together. Their peace of mind is ours too. We support the health of individuals, families, and neighbors, and we actively participate in making their lives better.

www.vybe.care