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Valcourt Brand Book

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Building Momentum. With service, support, and safety united inside one wellmaintained package, Valcourt brings the strength of an industry powerhouse with the personal attention of proactive partnership. Our complete, comprehensive suite of restoration, window-cleaning, and safety services spans the full building service landscape from floor to floor, person to person, and coast to coast. While others bring a fraction of the equation, we bring a full, seamless experience that looks even further than the building itself— and focuses on building value.

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Preserving property. Expanding our capabilities. We believe the building envelope is not just about boxes to check or fixes to make – it’s lives, livelihoods, and long-term value. At our heart, we are building preservers. Across the entire envelope, we preserve the lives and livelihoods of those who work there. The long-term value of the physical asset. And the sanity of those in charge of it all. We listen. We lead. We deliver when it matters most.

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Take the Long View. As we combine the strengths of industry-leading companies from across the nation, we find ourselves at a critical moment. As our values and cultures align, this is our time to define an entirely new and uniquely defined platform for our shared brand. As we grow, we bring bigger and better capabilities into our mix, and we create bigger and better opportunities—both internally and externally—for all of us. With combined strengths and comprehensive services across the entire building envelope, we are setting the stage to take our place as an industry-leading building maintenance and restoration company.

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Evolving our Legacy.

N E W LO GO

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While we move forward as a unified organization, we evolved our logo as a result. Our new mark leverages some of the visual elements from our legacy

L E GACY LO G O

logo. The icon itself uses repeated shapes as a nod to the diverse services that Valcourt offers, which together as a whole create one solid structure. This new Valcourt icon operates both as a letter V, tying it to our name, while simultaneously alluding to a three-dimensional building. Together, paired with an authoritative bold, all caps typeface, the new Valcourt identity has a strong and salient look that is emblematic of where we’ve been and where we’re going.

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Any story worth telling is worth telling well. In our world, that means that direct and bold communication. We get to the point fast. We speak to the needs and wants of our customers. And we inspire with our high-energy approach to empowerment.

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OUR PURPOSE INSPIRES US.

To make building preservation frictionless​

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OUR MISSION FOCUSES US.

We deliver proactive entire building envelope maintenance and restoration, offering comprehensive solutions, and best-in-class safety standards.

Why do we need a purpose?

Why does our mission matter?

Our purpose guides our goals for the long term. It is our

Our mission keeps us focused on the specific ways we can achieve

North Star. It shows what we are working toward when we think

our vision for the near future of our brand. We use our mission as a

about the big picture. It shapes the future of our company.

guide for day-to-day decision-making. 13


Safety comes first and foremost.​ The best working environment is a safe one. We access every inch of the building envelope—and that can pose its

We Are Stronger Together. Everything we do starts with our values. These are the beliefs that we share and that strengthen our team. Our values shape our thoughts and actions every day.

share of physically straining and gravitydefying challenges. We always plan for and proceed with safety, taking caution and care at every turn. Our proactive safety plans and protocols demonstrate to our team, our customers, and our communities that we are serious about their safety and success. ​

The needs of property managers and building owners are ever-evolving. They look to us to serve as the eyes and ears of their properties when they can’t be there themselves. We show up, ready to earn their trust by providing seamless, proactive building preservation services throughout the journey. Trust is our currency, the source of our value, and we go to great lengths—and heights—to earn it and keep earning it—without fail.

Our customers are at the core of everything we do. Behind every successfully maintained building is the support of active, ongoing partnership. We are known for approaching our customers with direct and open communication. And that relationship continues with the way we deliver – and keep delivering – on what our customers need for their buildings, both now and in the future. With a comprehensive understanding of their needs, we can continue serving as a true partner for the long term, one satisfying and personalized solution at a time.​

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We constantly build upon a foundation of trust.

We hold ourselves accountable because integrity is our life blood. When we make a promise to our customers, our word is bond. Our followthrough means doing the right thing every time—even when it’s requires taking a harder path to get there. Ultimately, we stand by our work as much as we stand by our word, and that means everything to the people who trust us to lead the way forward.

We always bring solutions. We’re always ahead of the game, because our expertise is what shapes our proactive plans into long-term success. Therefore, it’s essential that we share our experiences and learn through collaboration and strong communication. We bring a wide base of practical knowledge that instills the confidence to handle any issues that surfaces. Challenges will come and go, but we view each one as a growth opportunity. We embrace every chance to adapt, evolve, and innovate—because fresh thinking will always provide our customers with true staying power.

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With service, support, and safety united under one impeccably maintained roof, Valcourt brings the strength of an industry powerhouse with the personal attention of proactive partnership. Our complete, comprehensive suite of restoration, windowcleaning, and safety services spans the full building service landscape from floor to floor, person to person, and coast to coast. While others bring a fraction of the equation, we bring a full, seamless experience that looks even further than the building itself—and focuses on building momentum.

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Valcourt Brand Book by finchbrand - Issuu