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SMI Brand Book

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United, we stand for people, partners, and planet.


United by collaboration. Joined by uncommon strength. 2

We are redefining the role partnership plays within our manufacturing channels. At Strategic Materials, Inc., we move industries forward by advocating for the power and potential of glass recycling to build stronger businesses and a better world. As a catalyst for positive impact, we operate at the center of recycling’s circular economy—fulfilling the perpetual need for innovation, reach, and efficiency.

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Our collective sense of purpose is our common bond. We combine deep respect for the power of partnership with an ever-present commitment to relationship-building. We take pride in building stronger business connections as we contribute to a better, more sustainable world. We find satisfaction in the work that we do, delivering on multifaceted manufacturing demands with unparalleled strength.

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You play an active role in the power of our brand. Like people, brands have unique personalities. Each time someone interacts with you as a member of SMI, you provide them with an opportunity to get to know our brand. A brand is an experience, and it’s our duty to make sure ours is a positive one for our clients, our business partners, our fellow colleagues, and everyone in between.

Together, we are shaping a more sustainable future

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People who interact with us and know us, refer to us as “SMI” rather than “Strategic Materials, Inc.”

Our evolved logo reflects our time-honored position as an industry leader Our full name underscores our initials, and our embedded icon represents the cullet we produce. By incorporating our product directly into our mark, we position ourselves as an indispensable resource with unmistakable industry authority.

Legacy Logo


OUR PURPOSE INSPIRES US.

We recycle glass to unite the interests of our people, our partners, and our planet.​

OUR MISSION FOCUSES US.

Through passionate advocacy, operational excellence, and collaborative partnership, we recycle glass for the world.​

Why do we need a purpose?

Why does our mission matter?

Our purpose guides our goals for the long term. It is our North Star. It shows what we are working toward when we think about the big picture. It shapes the future of our company.

Our mission keeps us focused on the specific ways we can achieve our vision for the near future of our brand. We use our mission as a guide for day-to-day decision-making.


Our Values

Internally

Externally

1.

SEE THROUGH OUR CUSTOMER’S EYES.

Support each other to serve the customer.

Listen actively, act in the customer’s interest.

2.

USE INTEGRITY TO GUIDE EVERY DECISION.

Work to earn teammates’ respect and trust every day.

Honesty and accountability lead to strong relationships.

3.

BE PASSIONATE ABOUT THE PROGRESS WE MAKE.

Focus on our goals for each other, our customers, & the planet.

Care deeply about outcomes.

4.

EMBRACE AND DRIVE CHANGE.

Commit to finding a better way.

Accept the challenge to think differently.

5.

CREATE POSITIVE ENERGY.

Find joy in our journey.

Accept the challenge to think differently.

Our core values keep us aligned. Everything we do starts with our values. These are the beliefs that we share and that strengthen our team. Our values shape our thoughts and actions every day.


Good for the environment and good for business. At the ground level, we bring the technical expertise it takes to function as active collaborators, advising our customers on the development of their raw materials and exceeding their expectations with speed, efficiency, and ingenuity. At the same time, we are constantly innovating in order to expand the role that recycled glass plays in manufacturing at large.

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Strategic Materials Inc (Headquarters) 17220 Katy Freeway, Suite 150 Houston, Texas 77094 info@smi.com • 281.647.2700


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SMI Brand Book by finchbrand - Issuu