Riverside Capital Brand Book

YOU ARE THE KEY TO OUR FUTURE.

We are a catalyst for dynamic connections.

Riverside Capital is not just growing.

We’re growing the future of financing.

Affordable housing lifts entire communities, unleashes human potential, and puts dreams within reach for millions of Americans.

With a team who brings multidisciplinary experience, we are uniquely positioned to navigate the complex web of governments, investors, developers, and citizens who power this industry. Together, we have the power to finance a brighter future.

Our brand is coming to life with a spark of new energy, and it begins with you.

Like people, brands have unique personalities. Each time someone interacts with you as a member of Riverside Capital, you provide them with an opportunity to get to know our brand. A brand is an experience, and it’s our duty to make sure ours is a positive one for our partners, our fellow colleagues, and everyone in between.

Our brand grows stronger with your participation. What’s distinct about our brand is our people. The way we follow through on the promise of our brand means everything.

Every interaction matters.

The way we communicate counts.

When a challenge arises, we listen and persevere until we uncover a solution. When a new project launches, we rally to support its path to success. The spirit of our work approach is every bit as important as the deals we make. Everything leaves an impression. At Riverside Capital, we are driven by the power of partnership, the spirit of innovation, and the rigorous pursuit of results. Everything we do needs to reflect that commitment.

Credibility plus agility.

This unique combination distinguishes us within our industry.

Our difference is grounded in genuine credibility but energized by our entrepreneurial spark. We proudly carry forward our foundation of expertise in the financing world as we take steps to activate the future of affordable housing.

Our structure is a source of strength.

Our clients must trust deeply and move quickly, and we are uniquely qualified to make both happen.

With a new ownership structure that combines Berkadia with the Michaels Organization, we benefit from the expanded access and enhanced credibility that this partnership brings. Their backing also means that two major organizations are fueling our flexibility and swift decision-making process.

With our nimble and efficient team, we aren’t weighed down or boxed in by the bureaucratic barriers that other syndicators face. We act decisively and react quickly to continuously changing circumstances.

We have the freedom to think like entrepreneurs, drive change like influencers, and achieve new milestones as industry and thought leaders.

Our visual identity looks boldly toward the future.

NEW LOGO

With a fresh identity, we elevate the look of our brand and visual expression. This energy carries us toward the future with distinct momentum.

Our logo is built for growth.

To assert our bold, future-forward perspective, we have chosen a logo that conveys both authority and limitless expansion. The flowing waves within our mark position us as a source of momentum, the drivers of the ripple effect. Our influence flows in all directions, as boundless as our professional dedication itself.

LEGACY LOGO

OUR VISION IS THE REASON WE EXIST.

OUR MISSION IS HOW WE THRIVE.

To turn opportunities into outcomes–one person, one partnership, one community at a time.

We forge connections based on mutual interest, deep expertise, and high energy, embracing complexity and transforming potential into reality.

WHY DO WE NEED A VISION?

Our vision guides our goals for the long term. It is our North Star that shapes the future of our organization.

WHY DOES OUR MISSION MATTER?

Our mission guides our day-to-day decisions. It keeps us focused on how we can make daily progress toward our future goals.

We are propelled by our values. We are driven to make dynamic connections.

CONNECTING WITH EACH OTHER We are one team.

Unity creates opportunity. Together we rise.

We hold ourselves and each other accountable.

It’s up to us to do the right thing. Always.

CONNECTING WITH OUR CLIENTS We see the world from our client’s perspective.

By thinking outside-in, we ensure that everything we do creates real value.

We share a passion for purpose-driven performance.

Through deep partnerships, we deliver results and make a difference.

CONNECTING TO RESULTS We are problem solvers.

No challenge is too big. We thrive on pushing beyond what seems possible.

We think and act with a growth mindset.

HOW DO OUR VALUES AFFECT US?

Our values keep us action-oriented. We pinpoint the exact ways in which our efforts support our long-term vision and our day-to-day mission.

Growth is a team sport. When we grow together, we win together.

Connecting with Each Other WE ARE ONE TEAM.

Unity creates opportunity.

Together we rise.

We have a relentless focus on what it takes to achieve successful deals and positive outcomes. But we never stop there. At the deepest level, we know how essential it is to balance the pursuit of results with the power of partnership. Our team brings incredible knowledge and expertise to the table, yet we bring open minds. We are ready to listen and to lead. Our deep experience helps us anticipate needs even while navigating new complexities.

We strive to always think ten steps forward, so that we can communicate proactively every step of the way.

WE HOLD OURSELVES AND EACH OTHER ACCOUNTABLE.

It’s up to us to do the right thing. Always.

Deals in the syndication space are full of complexity. Challenges pop up constantly, which is why we keep our lines of communication open, honest, and strong. We stay on top of every detail so that communications are seamless and processes are as streamlined as they can possibly be. Not only do we work hard to earn the trust of our clients, but we also build upon it through every twist and turn. The success of each deal depends upon our ability to communicate with transparency and openness.

Connecting with Our Clients WE SEE THE WORLD FROM OUR CLIENTS’ PERSPECTIVE.

WE SHARE A PASSION FOR PURPOSE-DRIVEN PERFORMANCE.

By thinking outside-in, we ensure that everything we do creates real value.

Through deep partnerships, we deliver results and make a difference.

Our customers are at the heart of everything we do. Every relationship matters. There is a wide spectrum of needs along their financing journey, and it’s not just our job—it’s our passion—to make sure that we meet every single one. To do so, we ask key questions, listen carefully, and develop a comprehensive understanding of what success means within the context of every project. It requires deep knowledge to deliver solutions that are truly right for our clients, and we are deeply committed to doing just that.

Yes, we are driven to see deals through to their successful outcomes, but we are also driven by purpose. We believe in the work we do. Our hearts are in this, and we clearly see how even the smallest detail is connected to the big picture outcome. That makes every detail more meaningful and every deal we touch more authentic. Success is personal to us. We know that the good work that we do goes on to have a ripple effect by supporting the housing needs of the communities around us.

Connecting to Results WE ARE PROBLEM SOLVERS.

WE THINK AND ACT WITH A GROWTH MINDSET.

No challenge is too big. We thrive on pushing beyond what seems possible.

Growth is a team sport. When we grow together, we win together.

Every person on our team understands the value of partnership. We are not just here to get through the checklist or deliver the essentials. We are proactively solving problems, and we never give up on a challenge. We have experience pinpointing underlying issues and bringing them to the surface, where we can effectively address them together, as partners who are in full alignment.

Even when every client need is satisfied, we are not yet satisfied. We keep going, pushing, and discovering. There is always a next level. There is always room for innovation, and our tenacity doesn’t stop until our fingerprints are on it. We are in the business of constant evolution. We adapt our people, processes, and products so they are fit for the future. We are in a state of constant progress, always in motion, and constantly reshaping our definitions of what’s possible inside this industry.

Office 856-355-4648 Fax 856-355-4650 Email dcarrasquillo@riverside.capital Visit us at riverside.capital

Financing a brighter future