BRAND BOOK
INTERNAL USE ONLY
At Panorama Education, we were founded on a simple but powerful idea: Student voice matters.
From the beginning. We started this work in 2012 as students ourselves, advocating for the inclusion of student voice in school improvement conversations. We come to work every day because we want to make a difference in students’ lives. Over the past 10 years, our capabilities and technology platform have expanded—but that same belief of “every student” continues to drive our work forward. Every student matters, every student belongs, and every student deserves an excellent education. We proudly stand behind that, and we’re more committed than ever to our mission of radically improving education for every student.
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Our brand is stronger than ever, and your participation is key. It’s a shared experience that gets stronger with you. Like people, brands have unique personalities. Each time someone interacts with you as a member of Panorama, you provide them with an opportunity to get to know our brand in a direct, personal way. A brand is an experience, and we can each make sure ours is a positive one for our school and district partners, their communities, our fellow colleagues, and everyone in between. Our brand is the sum total of our mission, vision, values, visual identity, and what makes us unique as Panorama.
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OUR MISSION STATEMENT IS THE CORE OF OUR BRAND.
Panorama’s mission is to radically improve education for every student. WHY DOES OUR MISSION MATTER? Our mission describes the purpose of our company and why we exist. It’s our North Star, and it shapes our work every day.
OUR VISION INSPIRES AND FOCUSES US.
Panorama helps schools and districts transform their approach to education, so that every student thrives in school, every student benefits from an excellent education, and every student graduates prepared with the knowledge, skills, and mindsets they need to thrive in the modern, ever-changing world. Through our work to improve education, we help create a world where every child has equitable access to opportunities in school and in society more broadly. View our full vision statement here
WHAT’S THE POINT OF OUR VISION? Our vision describes the world that we are trying to create, and how we see Panorama bringing about this future. We use our vision as a guide for day-to-day decision-making.
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OUR CORE VALUES STRENGTHEN US.
WHY ARE OUR CORE VALUES IMPORTANT? Everything we do starts with our values. These are the beliefs that we share and that stay constant, no matter the size of our team. Our values shape our thoughts and actions every day.
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Focus on Student Impact
Be Bold, Be Innovative
At all times, we remain focused on the impact we have for students and the families and educators who support them. What makes Panorama unique is our relentless focus on improving education, not just continuing the status quo.
Achieving Panorama’s mission requires creativity, moonshot ideas, and new ways of thinking. We’re willing to try hard things, take big bets, and work on problems that haven’t been solved before.
Diversity, Equity, Inclusion, and Belonging
Care About People
We believe Panorama is strongest when our team reflects the tremendous diversity of the students, families, and educators we serve. We aim for Panorama to be a place where team members from a wide range of identities and experiences are valued, included, and able to thrive. In our partnership with clients, we work to increase equitable access to education, especially for students from communities that have been historically underserved by America’s schools.
We take a human-first approach to building our organization. We care deeply about our teammates, our clients, and the students, educators, and families we serve.
Progress Over Perfection We believe that the best way to have an impact in the world and to build a great company is through continuous progress, paired with iteration, experimentation, and learning. We strive to get better every day, and we take a growth mindset. 9
Our brand personality and strengths make us uniquely positioned to achieve our mission. Brand is an essential part of our strategy and success in the coming years. We’re building Panorama to be a trusted, firstchoice brand for the school and district communities we serve. At Panorama, we bring a high-energy, consultative approach that helps educators and administrators feel empowered, confident, and accomplished when interacting with us. As ambassadors and guardians of the Panorama brand, we can and should embody the attributes and strengths that make us unique.
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We’re a trusted partner known for our impact on students and our exceptional client relationships. Mission-driven impact.
Tech with humanity.
Our hearts are in this work because we know that the future of education depends on the success of our school and district partners. We hold ourselves accountable to our mission, and to driving impact for students, every single day.
We’re known for the strength of our exceptional customer service and partnerships with districts. We teach, we train, we listen, we problem-solve; we empower educators with resources to build capacity and drive changes in practice. We do this because we know that creating change in education is about implementation, not just tools or ideas.
Our solutions are comprehensive, leading, & integral. A holistic approach. We believe in and advocate for a more holistic approach to education—in which social-emotional well-being is supported alongside academics, every student has trusting relationships with caring adults, and every student develops a sense of purpose and identity.
An inclusive perspective. We’re committed to giving everyone involved in education a voice— students, families, and educators. We stand for widening the perspective on what matters for students and for school success.
Actionable data. We have a unique ability to capture the full story of every student. Our platform makes it possible for educators and administrators to move from insight, to action, to impact.
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EVOLVING OUR VISUAL IDENTITY
Our mark is emblematic of who we are and where we’re going. LEGACY LOGO
NEW LOGO
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Our evolved logo reflects our mission, strengths, and growing capabilities as a company. Our visual identity is inspired by a tangram, a puzzle with multi-angled shapes coming together to form something greater than the sum of its parts. We view its shapes as representing a comprehensive picture of the whole child. It’s also a nod to our diversity and the diversity of the educators and students we serve—with different identities, strengths, personalities, and talents working together in unison. Our mark can reconfigure to form illustrations that speak to specific capabilities and audiences. Our strong type treatment and our bright, accessible color palette lend it a refined, tech-forward edge.
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About Panorama Education 24 School Street, 4th FL Boston, MA 02108 www.panoramaed.com
Panorama Education is an independent, secure software platform that school districts use to first understand how each student is progressing in all aspects of their education—academics; life skills; behavior; socialemotional learning; college and career readiness—and then use that understanding to create and coordinate personalized support so that every student gets what they need and deserve to thrive. Our products are grounded research and evidence, used in over 1,500+ school districts in all 50 states, and built with a rigorous commitment to data security and privacy.