Experity Brand Book

Together, we make positive, people-first healthcare possible.

We are working together to make patient‑centric experiences happen.

We are not just growing.

We’re growing the human side of healthcare.

As healthcare becomes more consumer-driven and patients expect more, visionary providers must answer the call with true innovation. More flexibility. Better experiences. Greater transparency. We are here to set positive experiences in motion at every step of every patient journey.

Our clients build stronger companies. Their patients experience better outcomes. And together, we can all enjoy healthier communities.

Our brand is bringing healthcare innovation to life in a whole new way, and it begins with you.

At the heart of it all, it’s our people who make us distinctly powerful and powerfully distinct.

Like people, brands have unique personalities. Each time someone interacts with you as a member of Experity, you provide them with an opportunity to get to know our brand. A brand is an experience, and it’s our duty to make sure ours is a positive one for our colleagues, our partners, our providers, their patients, and everyone in between. Our new brand grows stronger with your participation.

Every interaction matters.

The way we communicate counts. When a challenge arises, we listen and persevere until we uncover a solution. When a new project launches, we join together to support its path to success.

The spirit of our work approach is every bit as important as the tech advances we make.

Every interaction leaves an impression. As Experity, we are driven by the power of partnership, the spirit of innovation, and our relentless focus on putting people at the heart of healthcare.

Everything we do needs to reflect that commitment.

The most important way we use our technology is to connect people.

With a more efficient, predictable workflow, providers can better serve patient needs. Inside progressive practice environments, we make it possible for providers and patients to have even more meaningful interactions. The result? More engaged clinicians and happier patients.

Trust is a uniquely human concept.

We take healthcare personally.

We believe in responsive relationships. When someone calls us, an actual person answers. We wouldn’t have it any other way. The purpose of client service is to instill trust and confidence, and it requires human interaction to do so.

We draw from a wide span of personal experience.

We are jointly rooted in both the clinical and tech spheres. Inside both, we have a firm foundation of marketplace credibility that extends from independent clinics to large enterprises, and everywhere in between.

Collaboration is central to our core.

Our technology platforms integrate seamlessly. Whether it’s managing essential clinic operations, working with other healthcare systems in the back office, or accessing critical patient records, excellence is the thread that runs through everything we do.

Clinical excellence runs parallel to patient experience.

Our focus on progressive, positive patient experiences blends a clinician’s heart with an engineer’s soul. Through EMR, billing, and practice management solutions, we help our urgent care providers fully deliver on the promise of patient-centric experiences.

We are looking forward to the future in a bold, new way.

As we launch our new identity, we embrace a fresh visual expression of our brand. Our logo serves as our focal point as we breathe new momentum into the healthcare industry.

Our New Logo

Legacy Logos

Our New Name An innovative company requires an innovative name. By uniquely combining “expertise” with “authority” and “humanity,” our name presents a neologism that distinguishes our true strengths within our industry. This word, “experity”, emerged from the need to look beyond the ordinary, step away from the expected industry buzzwords, and create a word strong enough to reflect the originality of our approach to healthcare technology.

Like us, our logo focuses unmistakably on people.

By interpreting the “X” in our name as the shape of a person, we lead with technology but remain steadily focused on the human experience as we build new dimensions and touchpoints into patient-centered care. The two inward-facing arrows of this icon imply a meeting point. This exchange is essential, as it conveys the way we keep our medical clients connected to the data they need, to each other, and—most importantly—to their patients.

Our vision is the reason we exist.

To power the patient-centered healthcare revolution.

Our mission is how we thrive.

We connect vision, technology, and service to make on-demand healthcare truly people-first.

WHY DO WE NEED A VISION?

WHY DOES OUR MISSION MATTER?

Our vision guides our goals for the long term.

It is our North Star that shapes the future of our organization.

Our mission guides our daily decisions. We use it to stay focused on how we can make steady progress toward our future vision.

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Our values guide us as we work toward achieving our vision and mission.

HOW DO OUR VALUES AFFECT US? Our values keep us action-oriented. We pinpoint the exact ways in which our efforts support our efforts support our long-term vision and our day-to-day mission.

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101 S Phillips Ave #300 Sioux Falls, SD 57104 jsmith@experity.com O 123.456.7890 F 123.456.7890 experity.com