CMI Brand Book

Together, we are bridging what’s possible with what’s powerful in healthcare.

B UIL D IN G MO MEN TU M. ADVANCI NG I NNOVAT I ON. L EADI NG T HE I ND U ST RY.

The shape of healthcare is always changing, and we are a proud to be a catalyst for innovation within it.

In over 30 years of developing successful marketing strategies, we have never stopped pushing the boundaries of what’s possible in healthcare advertising.

Those who adapt survive. But those who transform industries excel. With the strongest technology, data, and people in the healthcare industry, we are distinctly positioned on the revolutionary side of that divide. We have the vision to boldly step into healthcare’s most innovative spaces. And we have the tactical strength, rooted in data and experience, to ensure that the path to progress is paved with results.

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How are you part of the new us?

We are asking you to take an active role in amplifying our brand.

Like people, brands have unique personalities. Each time someone interacts with you as a member of CMI Media Group, you provide them with an opportunity to get to know our brand. A brand is an experience, and it’s our duty to make sure ours is a positive one for our clients, our business partners, our fellow colleagues, and everyone in between.

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The ongoing expansion of our brand is fueled by 100% % positive energy We’re not just growing—we’re growing the future of healthcare marketing. As a company, we are freshly poised to accelerate progress within this industry.

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T H E LO G O

Making Our Mark.

Our logo is a modern, solid form that uses both positive and negative space to build “CMI.” This mark represents the unique ability of CMI Media Group to pull all of the right pieces together in order to move the right messages forward to the right audiences at the right time and in the most effective channels. At a glance, our emblem shows strength with its bold yet simple geometric structure. With a deeper look, the iconic division of form shows a sense of inner resourcefulness by embedding our central “M” within the implied space and also using it to carve out an arrow to suggest the perpetual motion of progress.

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I N I T I AT IN G C HA N G E

Our reach is growing. The elements of our brand are evolving. And it’s all working together to better communicate one fundamental message:

We are actively realizing healthcare possibilities

The world’s top healthcare companies look to us. We lead them into healthcare’s most innovative spaces.

We credit the strength of our team to our unique ability to build better relationships between our clients and their ideal audiences. We understand the way people consume content, and we convert our understanding to insights, our insights to engagement, and our engagement to powerful results for our clients.

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Our purpose inspires us.

To elevate health through the power of connected conversations.

WHY DO WE NEED A PURPOSE? Our vision guides our goals for the long term. It is our North Star.

It shows what we are working toward when we think about the big picture. It shapes the future of our company.

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Our mission focuses us.

By 2030, our mission is to create experiences that inform, educate, and stimulate behaviors that improve quality of life in millions of patients while achieving incremental revenue growth on behalf of our clients.

WHY DOES OUR MISSION MATTER? Our mission keeps us focused on the specific ways we can achieve our vision for the near future of our brand. We use our mission as a guide for day-to-day decision-making.

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O U R VA L U ES

Our cuture is powered by the strength of deeply rooted values.

We do what we say.

Being accountable means having the follow-through to support promises with action. Take responsibility and take it to heart.

Be honest, show respect, and act with integrity.

We do the right thing.

Always. Out of the belief that inclusivity is a source of strength. Out of respect for diverse perspectives.

Everything we do starts with our values.

These are the beliefs that we share and that strengthen our team. Our values shape our thoughts and actions every day.

Embrace and drive change.

Deliver WOW through service.

Our hearts beat to the pulse of innovation. We take initiative. We drive positive change. We exist to make our industry’s best practices even better.

It takes a WOW to move the meter. We don’t rest until we hear it. Our successes light the way forward for our clients and shine brightly back on us.and take it to heart.

We are Family.

Unity starts with common momentum. It continues as one connected team.

Together, we have the ability to leverage our individual strengths for the collective benefit of our clients.

Achieve best-inclass status.

Best practices make perfect.

Our quest is to seek out the best. We excel by delivering best-in-class experiences.

We seek excellence in our solutions, in ourselves, and in everything we do.

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Our Inclusion and Diversity Statement highlights the values and the people who we celebrate within our company. It expresses who we are, the experiences we intend to create, and the kind of progress we aim to achieve.

Brilliant Minds.

Big Hearts. Bold Opportunities.

Diversity is one of our core strengths.

CMI Media Group was built on inclusion and diversity. Challenging the norm is where we started, and it’s what drives us as a leader in healthcare and a home for our employees. We celebrate being different, and we work together to make a difference. We’re dedicated to furthering equality across gender, race, religion, and orientation. We believe in more than “all.” We believe in “all for good.”

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We transform potential into powerful results inside healthcare.

As the leading full-service media resource for the world’s top healthcare companies, CMI Media Group activates outreach strategies with the most clear, direct, and efficient path to results. We reach audiences of healthcare professionals and healthcare consumers to help them successfully engage with rerlevant messages. And we do this because we believe in the power of better health, deeper connections, and transformative outcomes. Whether we’re helping physicians make informed treatment decisions or educating people as they navigate next steps, we are the binding force that builds bridges between what’s possible and what’s powerful in healthcare.

CMI Media Group is realizing healthcare’s possibilities.

EMAIL info@cmimediagroup.com WEBSITE cmimediagroup.com