Clean Earth Brand Book

OUR VISION BOOK

You are part of an even better future.

This is a moment of strength.

Clean Earth is not just growing.

We’re growing an even better, more sustainable future.

Our goal is to become the most meaningful master brand in our industry.

SOIL With growth comes opportunity.

As we develop facilities and make acquisitions, we gain even more strength. With broader capabilities and a larger workforce, we approach the marketplace together under our Clean Earth name. One unified name gives us stronger reach and more impact with our customers. Together, every facet of Clean Earth becomes synonymous with quality disposal and recycling solutions.

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DREDGE

HAZ & NON-HAZ

Our new brand is a shared vision for our future that gets stronger with your participation.

We’re expanding our brand in a whole new way, and it begins with you.

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Like people, brands have unique personalities.

Each time someone interacts with you as a member of Clean Earth, you provide them with an opportunity to get to know our brand. A brand is an experience, and it’s our duty to make sure ours is a positive one for our customers, our industry partners, our fellow team members, and everyone in between.

NEW LOGO

“Clean Earth” People know how strong the service and expertise are at Clean Earth. The Clean Earth name ties us to quality disposal and recycling solutions. We carry this legacy forward as our brand grows into new frontiers within the marketplace.

OUR MESSAGE A meaningful new way of thinking about our brand is taking shape. And it all comes together to convey this fundamental message:

We are working together to create an even stronger, more sustainable future.

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“Recycling & Disposal Solutions” LEGACY LOGO

Adding a true descriptor in place of a tagline within our logo adds distinct clarity about what we do and what we stand for. We don’t just bring services. We bring specialized “solutions.” People have always recognized our expertise in the recycling and disposal industries. Now, we are owning it in the most direct way possible by building it right into our visual identity.

BOLD NEW COLORS Dark Green to Dark Blue By moving from our legacy dark green to a crisp new navy blue, we are using color to emphasize our credibility. Dark green combined a nature-oriented association with a traditional feel. But we don’t want to conservatively look backwards when we’re boldly moving forward. By nature, navy blue is a color that conveys authority, and it provides a feeling of confidence as we move forward into the future.

Bright Orange to Bright Green Vibrant orange is eye-catching, but it can also lend a perception of being loud and overly eager. Our new green shifts our color focus toward a mood that’s refreshing, lively, and full of fresh sustainable energy. We have energized our green as we aim to brighten our future.

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OUR VISION IS OUR LONG-TERM COMMITMENT:

To create a better future for our people, partners, and planet.

WHY DO WE NEED A VISION? Our vision centers our ambition on the long term, providing us with a future-focused North Star for our company.

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OUR MISSION GUIDES OUR DAY-TO-DAY ACHIEVEMENTS:

We turn specialty waste into recycling opportunities.

WHY DOES OUR MISSION MATTER? Our mission guides our day-to-day decisions. It keeps us focused on how we can make daily progress toward our future goals.

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Everything we do starts with our values.

Our values work hard to support our reputation, and that means everything to us.

We are committed to making our customer’s lives easier through our people and process. We are active experts in our field and solve our customers’ problems, resulting in the fast response and flexibility that makes our service remarkable.

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Our values guide us as we work toward achieving our shared vision and mission.

• Internally, we cultivate collaboration, transparency, and deep mutual respect.

HOW DO OUR VALUES AFFECT US? Our values keep us action-oriented. We pinpoint the exact ways in which our efforts support our long-term vision and our day-to-day mission.

• Externally, we strive to anticipate customer needs with powerful, proactive solutions.

INTERNALLY

OUR VALUES

EXTERNALLY

INTERNALLY

OUR VALUES

EXTERNALLY

Safety and integrity are everything.

Do the right thing.

Integrity drives loyalty.

Communication should be open, honest, and often.

Communicate effectively.

We listen, learn, and lead.

Accountability builds a stronger team.

Do what you say you’re going to do.

Reliability builds trust with customers.

We value creativity and welcome change.

Share and embrace new ideas.

Customers look to us for fresh thinking.

Our team “gets it done” despite roadblocks.

Commit to excellence.

We work hard for our customers every day.

Serving each other helps us serve customers.

Have a service mindset.

We deliver when customers need it most.

Close-knit teams deliver better results.

Build relationships.

Real connections deliver better solutions.

Consistently take thoughtful action.

Take the initiative.

We turn challenges into opportunities.

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Do the right thing.

1

INTERNAL: Safety and integrity are everything.

EXTERNAL: Integrity drives loyalty.

“They’re stricter about the paperwork than other companies, but that’s what I like about Clean Earth. They need to be strict on the paperwork because they are eliminating our liability.”

SOIL CUSTOMER

Do what you say you’re going to do.

INTERNAL: Accountability builds a stronger team.

EXTERNAL: Reliability builds trust with customers.

“I have been involved for years removing contaminated soil, and I have been let down by almost all competitors of Clean Earth. Clean Earth goes beyond to fulfill its commitments!“ SOIL CUSTOMER

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2

Commit to excellence.

3

INTERNAL: Our team “gets it done” despite roadblocks.

EXTERNAL: We work hard for our customers every day.

“I appreciate their knowledge of the game of the industry I am in.

It’s good to deal with people that know what the requirements are and are very precise.”

HAZ CUSTOMER

Build relationships.

INTERNAL: Close-knit teams deliver better results.

EXTERNAL: Real connections deliver better solutions.

“I could find a replacement service if I wanted to, but my comfort level and trust in Clean Earth is based on the good relationship we have with them.“ SOIL CUSTOMER

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4

Communicate effectively.

5

INTERNAL: Communication should be open, honest, and often.

EXTERNAL: We listen, learn, and lead.

“I really appreciate Clean Earth because a lot of the times, we are in the hurry to get rid of our waste. I get quick responses and good information whenever I reach out.”

HAZ CUSTOMER

Share and embrace new ideas.

INTERNAL: We value creativity and welcome change.

EXTERNAL: Customers look to us for fresh thinking.

“They’re always willing to find solutions for us. They are very solution-oriented.”

HAZ CUSTOMER

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6

Have a service mindset.

7

INTERNAL: Serving each other helps us serve customers.

EXTERNAL: We deliver when customers need it most.

“Their customer service is incomparable. We have more of a relationship with them than other soil disposal companies.

It’s about how they treat people and that sets them apart.”

SOIL CUSTOMER

Take the initiative.

INTERNAL: Consistently take thoughtful action.

EXTERNAL: We turn challenges into opportunities.

“They are very competent. They always know what they are talking about down to the real specifics and always have answers for me. Even if they don’t have immediate answers, they will always get back to me.”

HAZ CUSTOMER

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We are Clean Earth.

SOIL | DREDGE | HAZ From energy to retail and everything in between, we work with every industry that generates waste. Clean Earth is one of the largest specialty waste companies in the United States. Together, we lead the industry with comprehensive, sustainable solutions for specialty waste. We are hands-on.

We are dedicated. We are diligent. And the result? A cleaner earth where we

Clean Earth, Inc. 877.445.3478 cleanearthinc.com info@cleanearthinc.com Soil Treatment & Recycling (Northeast) 877.445.DIRT Soil Treatment & Recycling (Southeast) 941.723.2700 Dredge Processing & Beneficial Reuse 877.445.DIRT

are beneficially reusing waste that would otherwise go into landfills.

Universal & Electronic Waste 866.447.5177

SOIL TREATMENT & RECYCLING SOLUTIONS

Hazardous & Non-Hazardous Waste 724.933.4100 or 973.344.4004

DREDGED MATERIAL PROCESSING & BENEFICIAL REUSE SOLUTIONS HAZARDOUS & NON-HAZARDOUS WASTE RECYCLING & DISPOSAL SOLUTIONS

Healthcare Waste 800.739.9156