Axia Brand Book

You are part of a healthcare community that gives women more.

more caring more connected more progressive

WOMEN DESERVE MORE. 1

more individual more approachable more compassionate Finally, a women’s healthcare experience that gets it.

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more focused more resourceful We’re bringing our new brand to life, and it begins with you.

Inside healthcare, people think of brands as experiences. That means that every interaction matters. The way we welcome people makes a difference. The way we communicate counts. The care we give is as important as the conversations we have.

Women deserve a more approachable, more supportive healthcare experience. And it's our job to deliver. The depth of the care we provide is like a family of connected services all working toward a common purpose. Together, we put women at the center of everything we do. Together, we are Axia Women’s Health.

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more caring more connected more progressive Women deserve more.

There is strength in wisdom and beauty in individuality. No one understands this more than we do. We are a community of caring, connected, progressive health professionals committed to giving women more. More caring so their needs are heard. More connected to make healthcare easier to manage. More progressive for best-in-class care. In every way, Axia Women’s Health is leading the way in improving women’s health. Because, in every way, women deserve more.

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more unified more supportive more personal We don’t just provide care.

We provide caring.

We put the focus where it belongs–on women. It’s time to provide women with a better healthcare experience. That means more personalized care that focuses on a woman’s entire life. With a network of the best physicians in women’s health working together hand-in-hand, we stay with a woman throughout her different needs along the women’s healthcare spectrum and throughout her life. Our range of specialists is vast, and our capabilities are wide. We partner with women for the journey, and we never take their loyalty for granted. Trust is key to a successful care relationship, and we work hard to earn it every step of the way.

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Our vision inspires us.

To lead the way in improving women’s health.

Our mission focuses us.

We create a more caring, connected, and progressive women’s healthcare community.

Why do we need a vision?

Our vision guides our goals for the long term. It is our North Star that shapes the future of our organization.

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Why does our mission matter?

Our mission informs how we achieve our vision and guides the daily decisions that support our future vision.

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Our values guide our behaviors to align with our mission.

more caring ∙ Put patients first ∙ Value each other

more connected ∙ Be accountable ∙ Build community

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∙ Serve with excellence ∙ Keep growing and improving

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more caring Put patients first.

The way we care for women inspires trust. We are always respectful, and we show compassion. Kindness has the power to brighten every day. We smile, we listen, and we have genuine empathy. In every way possible, we show women that we put them at the center of everything we do. At every moment, we approach care with caring.

Value each other.

We care about each other as much as we care about our patients. Our patients look to us for a more caring women’s health experience, and we are honored to provide it. What helps us provide this level of support is the strength of the relationships we build within our team. We rely on each other, and we trust in each other’s abilities.

That foundation of trust strengthens everything we do.

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more friendly more encouraging more uplifting We don’t schedule an appointment.

We schedule a conversation.

We see the person. And we value the relationships we build. We understand deeply that the connections women have with a women’s health physician are different from the interactions they have with any other physician. Women come to us with concerns and emotions, and they deserve to feel comfortable opening up to us about sensitive topics. We are ready to listen, to spend time, and to go in depth to provide the support they need to feel confident about their care. We invest ourselves in their care, so their concerns are never minimized. And the path to achieving better health feels more approachable than ever before.

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more welcoming more positive more flexible We don’t have a waiting room.

We have a welcome room.

We understand that the care experience starts well before our female patients are speaking with a physician. It starts with the voice they hear when they call for an appointment. It starts with the warmth women feel when they open the door to our care center. Chances are, their lives outside our offices are busy, and we understand that. No matter what stress women experience elsewhere in the day, we make every attempt to put them at ease as they arrive into a caring atmosphere that’s clean, comforting, and attentive to their needs.

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more connected Be accountable.

We are honest with each other. We do what we say we will do, and we always act with integrity. Being accountable means being open and aware. We are sensitive enough to identify challenges and resourceful enough to work together so that we can proactively find answers. We are accountable to our community as citizens.

Build community.

We work as a team with a shared purpose. We don’t just work together but also truly connect with each other as human beings. We rely upon collaboration and strong communication. We uncover ideas by interacting on a deeper level with our colleagues. Staying connected helps us build collective understanding and show up with stronger solutions.

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more responsive more meaningful more helpful We don’t expect you to be a patient.

We expect you to be a person.

At Axia, we will never think of reception as a desk with a sign-in sheet. To us, "reception" is about connecting with people. We greet our patients. We ask how they are doing. We check in to make sure they have everything they need and are comfortable. We listen and help. Our support staff is here to genuinely “support” with friendly, helpful communication that lets our patients know we are sensitive to the time they spend waiting. These interactions set the tone of their visit, and we are committed to making that visit as positive as it can possibly be.

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more integrated more resourceful We're not just a larger network.

We are a stronger community.

Axia delivers the benefits of a network with the warmth of an independent practice.

We believe in surrounding women with a wealth of care resources that supports their healthcare experience. Inside our world, service excellence is the standard.

No one should have to spend time chasing down medical records or listening to long stretches of hold music. We prioritize efficiency and access, so that everyone involved can spend less time worrying about logistics and more time focusing on health itself. Axia Women’s Health physicians have the freedom to use their expertise to care for patients and make independent clinical decisions without the bureaucracy and limitations of other healthcare settings.

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more progressive Serve with excellence.

We set high standards, and we live up to them by anticipating needs and exceeding expectations. When we are at our best, we are capable of providing the best possible care. We have worked hard to earn our reputation for excellence, but we never rest. That respect is something that we work to earn every single day.

Keep growing and improving.

Our spirit of innovation requires that we embrace new ideas and never stop improving. We uncover new possibilities in every scenario. Our commitment and drive to innovate never stops. There is always a better solution waiting to happen, and it’s up to us to make those developments a reality.

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more pioneering more inspiring We're not just growing.

We’re expanding our care.

A larger community means strength, and that translates to distinct advantages in the level of care we achieve. Our reputation for excellence attracts top physicians. And our commitment to innovation means we lead with best-in-class technology and patient care. Being part of the Axia network means participating in a wider continuum of care that spans from fertility centers to breast health specialists. We’re not just providing care. We’re connecting women to a higher level of caring.

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more focused more devoted We're not here to provide services.

We're here to provide excellence.

Not only do we provide a more rewarding care experience, but we also expand the definition of care itself. We give women access to a wider variety of specialists who have built-in connections to the care professionals they already know. Their care stays personalized, and the quality of care continues to elevate.

Our Growing List of Specialties and Services

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Obstetrics

Breast Health

Maternal Fetal Medicine

Laboratory Services

Gynecology

Genetics

Fertility

Urogynecology

Hormone Therapy

Rejuvenation

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more compassionate more approachable more connected more individual more integrated more progressive more caring more focused more welcoming more inspiring more positive more friendly more unified Axia Women’s Health is leading the way in improving women’s health. At the heart of achieving this is a caring, connected, and progressive community more pioneering of approximately 300 providers and more than 100 women’s health centers across New Jersey and Pennsylvania. Our fast-growing community spans more encouraging OB/GYN physicians, breast health centers, high-risk pregnancy centers, laboratory, urogynecology, and fertility centers. Together, we put women more devoted first by delivering the personalized care they need to lead healthier, happier lives. Axia Women’s Health is headquartered in Voorhees, NJ and Oaks, PA. more personal To learn more, visit axiawh.com more meaningful more supportive more uplifting more advanced more collaborative 32 more resourceful