AmeriGas Brand Book

TOGETHER, WE’RE MAKING PROPANE MORE PRO-YOU THAN EVER BEFORE.

IT’S NOT JUST ABOUT FILLING TANKS. IT’S ABOUT FULFILLING PROMISES.

WE SHOW OUR CUSTOMERS HOW PEOPLE-FORWARD PROPANE CAN BE. When our customers choose the largest retail propane supplier in the nation, what they get is peace of mind. We are in the business of serving the people who run households and businesses across the country. It’s our top priority to keep their lives, their homes, and their workplaces running safely and smoothly. From online tools and flexible payment options to transparent, predictable billing and 24/7 support, AmeriGas is constantly improving how easy it is to interact with us anywhere and anytime. When people choose AmeriGas, what they get is convenient, reliable, and responsive support that says to our customers, “We are 100% pro-you.”

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WE FOCUS ON THE POWER OF PEOPLE WITHIN OUR NATIONWIDE TEAM. 4

WE’RE BRINGING THE POWER OF PEOPLE TO THE POWER OF PROPANE. We have thousands of boots on the ground serving and living in our nation’s communities, and we know that people—both customers and coworkers—are counting on us. That’s why we put people at the center of everything we do. Being “pro-you” doesn’t stop at finding ways to be “pro-customer.” Our focus on people means we approach each other internally with a “pro-you” attitude too.

Wherever there is potential for positive team interactions and personal growth, we’re all for it and actively supporting it. We are better able to power the lives of our customers when we empower all people around us.

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PROPANE SHAPES OUR LEGACY AND GUIDES OUR FUTURE. 1882 UGI is incorporated in Philadelphia, PA as United Gas Improvement Company, becomes the first public utility holding company in the U.S.

1983 UGI and Prudential Insurance form a joint venture, and the AmeriGas LP Gas Division becomes A.P. Propane.

1997 AmeriGas begins a pre-filled propane exchange business out of southern California called AmeriGas PPX, the predecessor to AmeriGas Cylinder Exchange.

1959 UGITE Gas enters the propane distribution business with the acquisition of three companies servicing 21,000 customers in southeastern Pennsylvania and Maryland.

1987 AmeriGas (still as A.P. Propane) acquires Cal Gas and instantly becomes the fourth largest propane marketer in the United States. For the first time, AmeriGas has a coast-to-coast presence.

2012 AmeriGas acquires Heritage Propane for $2.6 billion. AmeriGas operates under 160 local propane brands across the United States.

2021: PROPANE THAT’S PRO-YOU

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AmeriGas distributes 1.1 billion gallons of propane annually to over 1.5 million residential, commercial/industrial, motor fuel, agricultural, and wholesale customers in all 50 states. Through the Partnership’s AmeriGas Cylinder Exchange program, cylinders are available at over 61,000 retail locations nationwide.

As we look to the future, our focus is on the benefits of propane in people’s lives—especially when it’s backed by the most convenient, reliable, and responsive—“pro-you”—support available.

1973 From 35 locations in eight states, UGITE starts selling not only propane but also welding supplies at some of its offices in northwestern Pennsylvania and West Virginia.

1990 AmeriGas buys back Prudential’s stake in A.P. Propane and forms AmeriGas Propane, which becomes a wholly owned subsidiary of UGI Corporation the following year.

2019 AmeriGas Partners, L.P. merges with UGI and shifts from a Master Limited Partnership to a wholly owned subsidiary of UGI. Cynch, the leading propane grill tank home delivery service, is founded.

1978 AmeriGas is established. UGITE Gas becomes the LP Gas Division of AmeriGas.

1995 UGI completes the acquisition of Petrolane Inc., one of the nation’s largest propane marketers, and combines Petrolane with AmeriGas to form a partnership called AmeriGas Partners, L.P., the nation’s largest retail propane supplier.

2020 AmeriGas transforms 160 local entities into one brand with a centralized customer service business model. Customer engagement centers open in Charlotte and Cleveland. New technology, from IVR to online chat, launches to enhance the customer experience. Local district offices continue serving as hubs for service technicians, drivers, and communities.

PROPANE MAKES A BIG DIFFERENCE IN PEOPLE’S LIVES. As the largest retail propane supplier in the nation, we do everything in a big way. We set our customers up for big-time success. We work hard to earn their trust. We make a huge difference in their day-to-day. Fundamentally, we supply people with a clean, local, and reliable fuel source they can trust and feel good about. For more than 100 years, this country has turned to propane as a go-to source of clean, low-carbon energy that’s readily available inside America. Propane produces fewer greenhouse gas emissions than many other energy choices and offers independence from the grid. Beyond that, propane offers the versatility to safely and easily power anything from emergency generators to airport shuttles.

50M

>500K

1.3M

57K

AMERICAN HOMES USE PROPANE

FORKLIFTS ARE POWERED BY PROPANE

COMMERCIAL & INDUSTRIAL COMPANIES USE PROPANE

PEOPLE ARE EMPLOYED BY PROPANE COMPANIES

40%

1.2M

OF FARMS USE PROPANE

SCHOOL CHILDREN TRAVEL ON PROPANE-POWERED BUSES

Source: “Today’s Propane.” National Propane Gas Association, Propane 101, June 2020, www.npga.org/wp-content/uploads/2020/06/NPGA-Todays-Propane-2019.pdf.

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THE STRONGER THE BACKBONE, THE STRONGER THE ENTERPRISE. AmeriGas entered the propane distribution business in 1959, and we’re proud to be America’s largest retail propane supplier. We share a strong growth mentality with our parent company, UGI, whose partnership brings over 100 years of business experience to the equation. Together, we have the financial power to invest and reinvest in the kind of logistics and technology required to provide world-class service on every single level and within every community nationwide.

WE ARE REDEFINING THE WAY PEOPLE RELATE TO PROPANE.

A fresh way of thinking about our brand has emerged.

And at its core, it conveys this fundamental message: People are the most important part of providing propane that’s pro-you.

AMERIGAS BACKED BY 8

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OUR BRAND’S LOOK AND FEEL BOLDLY COMMUNICATES OUR DEDICATION TO PUTTING PEOPLE FIRST.

PERSONAL EXPERIENCES DRIVE RESULTS, AND IT BEGINS WITH YOU. 5 RESULTS

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Our imagery. Our voice. Our humanity. The creative expression of our brand takes direct inspiration from the way we live out our people-first values.

Our pro-you branding spotlights the human element so that people rise to the top of the visual hierarchy. Our voice puts us in more direct dialogue with our customers. We prefer conversational to transactional any day. Our focus is on building strong customer relationships rather than simply handling nameless, faceless “accounts.”

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ACTIONS

BELIEFS

EXPERIENCES

YOU

Success stories are built by people who embrace their roles in supporting our overall brand. By carrying our brand promise forward, you make it possible for our company to continuously achieve industry-leading results. Your experiences with fellow team members and customers drive beliefs about AmeriGas. Those beliefs drive action both internally and externally. Ultimately, there is a distinct line that connects you to our biggest results and achievements as a brand.

5. RESULTS

We achieve engaged, satisfied team members and customers.

4. AC TIONS

Everything works together to tell a consistent AmeriGas story.

3. BELIEFS

As brand ambassadors, our team interactions make a difference.

2. EXPERIENCES

The most powerful connections we make are the human ones.

1. YOU

Our team members who are responsible for activating our brand.

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GUIDING PRINCIPLES

Why do we need guiding principles?

Our principles are the guide rails that steer our decision-making. They mark what we stand for and what we expect of ourselves.

LEAD EVERY DAY THE AMERIGAS WAY.

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SAFETY IS OUR CORE VALUE.

DO YOUR PART.

BE THE BRAND.

MAKE IT EASY.

SHOW YOU CARE.

As a core value, the best environment we can create is a safe one. From our workplace to the customer domain, we take every step with the caution and care it requires. We follow safety protocols, because we want to ensure the safety of our customers, friends, families, and our local communities.

It’s about accountability. As a team, we trust in each other’s abilities. If you expect others to follow through, you need to hold yourself accountable too. By doing this, we collectively build upon our foundation of trust so we can provide confidence the whole way.

Our brand is a promise, and it’s up to us to make it a reality. As members of the AmeriGas team, we function as ambassadors who provide people with firsthand experiences of our brand. It’s our duty to provide positive interactions with our customers, our fellow colleagues, and everyone in between.

In the face of barriers, we are bigger, bolder, and braver than the rest. We remove obstacles so that we can achieve valuable solutions for our customers and our team members. It’s easy to deliver on what people expect when you communicate from the start.

We don’t just say we’re pro-you. We show it. We put people at the heart of everything we do. When we serve our customers, we show them we are ready to earn their trust. When we interact with our team, we begin with open minds and mutual respect so we can approach any situation together.

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EXTERNAL

WE ARE PROPANE THAT’S PRO-YOU.

BOTH INSIDE AND OUT.

Externally, being pro-you means focusing on successful communication, meaningful interactions, and anticipating customer needs with powerful, proactive solutions.

Internally, being pro-you means fostering a strong culture of collaboration, transparency, and deep respect for our fellow team members.

How do we live by our principles externally?

How do we live by our principles internally?

• We maximize convenience with dedicated 24/7 support and accessible digital tools.

• We offer the stability of a nationwide network with a steady supply chain.

• We provide responsive service and intuitive support that makes it easier for people to fuel households and businesses.

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INTERNAL

• We encourage our team members to take initiative, knowing they have the full support of their team behind them whenever they take action.

• We are accountable for missteps, but we rally as a team to support each other in figuring out how to turn adversity into strength.

HOW ARE YOU PUTTING THE AMERIGAS WAY INTO PLAY? TELL US HOW YOU’RE BRINGING OUR GUIDING PRINCIPLES TO LIFE. Visit www.theamerigasway.com. There, you can:

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Nominate a coworker to be recognized for providing excellence, the AmeriGas way.

Share your own experience of a moment when you were able to make someone’s day in the AmeriGas way.

• We expect the best of our fellow team members and root for each other’s success and growth.

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AMERIGAS PROVIDES PROPANE THAT’S PRO-YOU. We may be the nation’s largest retail propane supplier, but we’d be nowhere without you. We take pride in making sure that people’s lives are running smoothly. For the customers we serve, we provide tools that connect them and service that respects them. Our team thrives on powering people as much as we enjoy empowering people. We’re 100% pro-you.

www.amerigas.com